A modern online shop is much more than a platform for orders. It must integrate into existing systems, map individual pricing logics, provide current product data, and simultaneously offer a fast and reliable user experience. Headless Commerce provides the technical foundation for this: the shop backend and frontend are separated and communicate via APIs. This allows for flexible shopping experiences without restricting business logic.
When choosing the right shop system, we base our decision on the project's requirements. For many companies, Shopify in a headless architecture is a good solution. It allows for a quick start, offers a mature ecosystem, and can be expanded in combination with Storyblok into a powerful content and commerce platform.
For projects with particularly complex requirements, such as very large product catalogs, individual pricing structures, or special business processes, we rely on MedusaJS. As a self-hosted open-source solution, it offers high flexibility and can be specifically adapted to existing processes.
Which technology is best suited always depends on the specific use case. That's why we assess the requirements together with our clients and recommend the solution that best fits the technical and professional goals in the long run.
Online shop & Headless Commerce
What really causes shop projects to fail?
Not the design, and rarely the technology, but because the shop system does not fit their own processes. That's why choosing the system is at the start, not the end, for us.
SaaS-Limits
Many SaaS shops tier their prices based on the number of products and API calls. With large assortments, you quickly end up in the most expensive tiers or hit hard limits.
Price is not just price
Customer groups, individual conditions, B2B rules: If your ERP dictates the pricing logic, the shop must map it, not the other way around.
Shop as an island
Manually maintaining product data, manually transferring orders: Without connectivity to ERP, PIM, and CMS, your shop becomes a full-time job.
Technology
Our commerce stack.
Two shop systems, a clear recommendation logic – plus the building blocks that make a shop an experience.
Shopify Headless
Proven shop backend, custom frontend: quickly live, secure in operation, strong in checkout. The most economical solution for most B2C and many B2B shops.
MedusaJS
Self-hosted and open source: no product limits, no tier prices, full control. We build custom pricing logics, own workflows, and ERP integrations directly into the system.
Algolia – search with added value
With large assortments, the search decides the turnover: lightning-fast results, intelligent filters, tolerance for typos.
Storyblok – the content layer
Landing pages, category texts, campaigns: Storyblok makes your shop editorially playable – without developer tickets.
From practice: 90,000+ products, an ERP as the source of truth.
For Technopart, we built a shop that no standard system could map: over 90,000 products, customer groups with their own prices, individual conditions and product rules – all controlled by the internal ERP as the leading system. In typical SaaS shops, just the product quantity alone would place you in the highest price tier immediately.
Our solution: MedusaJS, self-hosted and without limits. The ERP doesn't have an interface? We solved it – with an automation that takes over the data reconciliation that was previously done manually. The products in the shop are automatically enriched with TecDoc data and OE numbers are completed. VIN search and model selection directly access this enriched data, the categories are taken over from a third system and classified in the commerce backend. And with 90,000 articles, everyone finds what they're looking for: Algolia as a search engine.
The result is a shop that follows the company's processes – not the other way around. That's exactly what MedusaJS is made for. And that's precisely why we only recommend it when your project really needs it.
System choice
Which shop suits you? Let's find out.
Product quantity, pricing logic, systems, processes: In 30 minutes, we go through your requirements – and honestly tell you whether Shopify Headless is sufficient or MedusaJS is the better choice.
FAQs
Frequently asked questions
- Does Werbeberg also offer support and further development after the go-live?
- What does a CMS or DXP project cost?
Read more
It all fits together.
A strong shop never stands alone – product data, processes, and content make the difference.
PIM system | Akeneo
Clean product data is half the battle for a shop: centrally manage, enrich, and distribute across all channels.
Process automation & integration
ERP without an interface? Manually transferring orders? We connect your systems – automated instead of manual.
Digital Experience Platform
Shop, website, PIM, and portals in combination: the big picture for your digital sales.
Your next step
Your shop should handle your processes, not the other way around.
No sales pitch, no obligation: In 30 minutes, you'll get an honest assessment of which shop system fits your needs.