CMS & DXP:
ein simples
ZUSAMMENSPIEL.

Yes – and this is not an additional service for us, but a matter of course. Digital platforms are not a one-time project. They grow, change, need updates, new integrations, additional languages, or seasonal adjustments. Those left alone after the go-live soon lose connection.

We support our customers in the long term – with clearly defined support packages or based on retainer hours. This includes: technical support for bugs or performance issues, content consultation and editorial support, further development of the platform (new features, integrations, optimizations), as well as regular Storyblok updates and security patches.

Many of our customers have been working with us for years. Not because they have to, but because a seasoned team that knows your platform reacts faster and better than any new service provider who has yet to get acquainted.

What you should clarify in the initial meeting: How intensively do you need ongoing support? We tailor the support model to your reality – from minimal bugfix support to active platform partnering.

The honest answer: It depends on the scope. But so you're not left in the dark, here's a realistic guideline based on our project experience:

• Small CMS implementations (new website, manageable content): from about €10,000–€20,000

• Medium projects with migration, custom components, and integration: €25,000–€60,000

• Enterprise DXP projects with multiple systems, languages, and high complexity: from €75,000

What specifically affects the price: Number and complexity of the content, number of integrations (CRM, e-commerce, ERP), custom component development, migration needs from legacy systems, and whether ongoing support is desired.

We offer a free initial analysis – about 15–30 minutes. After that, we can give you an initial budget estimate before any costs arise. No offer in the dark, no surprises later.

A CMS migration is not a standard project—the duration depends on several factors: How much content is there? How complex is the existing site structure? How many external systems (CRM, shop, ERP) need to be integrated? Are there multiple languages or clients?

As a rough guide: Simpler websites with clearly structured content can be migrated in 4-8 weeks. Medium-sized projects with 1,000-5,000 content entries and multiple integrations typically require 2-4 months. Enterprise migrations with complex dependencies, large amounts of content, and multi-site setups can also take 6+ months.

What makes the difference: preparation. Many projects do not fail due to technology, but due to unfavorable content structure, lack of redirect concepts, or unclear responsibilities on the client's side. We start each migration with a structured audit of your existing system—so we can give you a realistic assessment after the first conversation.

The result: a clear project plan with a timeline, milestones, and defined responsibilities—no fireworks of surprises halfway through the project.

Storyblok combines two things that are rarely found together in the CMS market: an intuitive user interface that marketing teams can truly use independently and a technically modern headless architecture that gives developers maximum freedom in frontend implementation. No compromise between user-friendliness and technical power—both in one system.

What makes Storyblok special: the Visual Editor. Content teams can see changes in real-time, adjust layouts, and move components—without needing to involve developers. This reduces dependencies, accelerates campaigns, and eases the burden on IT.

Technically, Storyblok is API-first and fully headless—perfect for omnichannel delivery on websites, apps, digital signage, or any other channel. The component-based content structure makes it easy to neatly model complex page structures and scale them later.

Werbeberg has been a Storyblok Certified Partner since 2017—this is not a marketing statement but experience from dozens of projects. With Markus Geilehner as a Storyblok MVP, we have direct access to the Storyblok team and support that goes beyond the standard. For your project, this means: no trial-and-error implementations, but proven best practices from the start.

A classic Content Management System (CMS) – like WordPress, TYPO3, or Joomla – was built to manage content and display it on a website. This works well as long as a website is the only channel. But for most companies, that world no longer exists.

A Digital Experience Platform (DXP) goes far beyond that. It combines content management with personalization, real-time data, commerce systems, and channel-specific delivery – all in one integrated platform. The same content repository is delivered on websites, apps, digital signage, customer portals, or voice assistants – adapted to the channel, device, and user segment.

While a CMS answers the question "Where do I manage my content?", a DXP answers: "How do I deliver the right experience to every user, at the right time, on the right channel?" That is the structural difference – and the reason why companies with omnichannel ambitions consider switching to a DXP sooner or later.

Headless CMS systems like Storyblok are the practical approach to a DXP architecture: content is managed API-first and delivered composably to any frontend. Werbeberg accompanies this transition – from system selection to full integration.