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About the project
At a glance
4 channels
Website, e-paper, iOS and Android app – rebuilt technically and visually.
1 editorial system
Content and workflows run centrally in Storyblok – instead of spreadsheets, printouts and isolated tools.
6 processes digitised
Ad placement, issue planning, page planning, surveys, events and classified ads with payment.
0 media breaks
Content is created once and goes straight to website, app and print export.
BauernZeitung
BauernZeitung is Austria's agricultural weekly with the widest reach. For decades it has covered agricultural policy, markets, specialist topics and rural life – close to the farms, in every region.
Print remains the core. At the same time, more and more subscribers read on their smartphones. Management therefore wanted to expand the digital presence and modernise the editorial workflows.
The client
More than a website relaunch
The brief was a new website. In the first conversations it became clear: the real problem lay beneath the surface.
Ads were managed in spreadsheets, editorial meetings ran on printed lists, issues were planned in isolated tools. Information had to be pulled together from several sources. That cost time, caused errors and slowed the newsroom down whenever things had to move fast digitally.
On top of that: routines that have grown over years can't simply be copied into software. We first had to understand the workflows in detail – and rethink some of them.
The starting point
The solution
We split the project into four interlocking building blocks: reader platform, editorial system, mobile apps and print production.
01 · Website and e-paper
We migrated the WordPress platform to Storyblok and rebuilt the website with Nuxt 3. The design was developed together with the editorial team. Articles are easier to find, pages load much faster and navigation is clearer. The e-paper is fully integrated and readable on every device.
Editors build pages from modular blocks, so current topics can be staged faster and more flexibly.
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02 · The editorial system in Storyblok
The heart of the project is invisible from the outside: a custom editorial tool built as an extension of Storyblok. It covers all the work behind the scenes – ad placement, issue and page planning, surveys, events and classified ads including payment.
Editors work in a single system where content and organisation are connected. No switching between programs, no more spreadsheets for ad planning. Management sees ad bookings directly in the system and can steer and evaluate revenue more easily. New features can be added at any time.
03 · Apps for iOS and Android
The new app brings articles, e-paper and classified ads together in one place. Since many readers now read mainly on their smartphones, clear structure and fast performance were the priority.
Push notifications let the editorial team deliver current topics instantly. The e-paper can be leafed through as usual, and classified ads can be searched and placed directly on mobile.
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04 · Print production
The print export runs directly from the platform. Content is created once and then used for print and digital. Pages and issues are planned in a structured way that everyone can see. That eases collaboration between the newsroom and the printer, especially in busy production phases.
The result
BauernZeitung now works in one continuous system – from ad booking to print export. What used to run through spreadsheets, printouts and several programs is now central, traceable and visible to the whole team.
The rollout made the difference: the editorial team was involved in workshops and test runs from day one, and feedback went straight into development. The result is a system that fits the real workflows – and that the newsroom now uses with confidence.
For readers, this means a faster website, a modern e-paper and an app that brings BauernZeitung to their smartphone every day.
The collaboration
Voices on the project
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Unser Ziel war: Die BauernZeitung zukunftsfit aufzustellen. Mit diesem Digitalprojekt haben wir einen großen Schritt in Richtung digitaler Transformation geschafft. Werbeberg hat uns auf diesem Weg professionell, mit vielen innovativen Ideen und sehr partnerschaftlich begleitet.
BauernZeitung
DI Anni Pichler
Digitise your processes
Your workflows still run on spreadsheets and isolated tools?
Wir verbinden Website, Content und Backoffice in einem System – für Medienhäuser genauso wie für B2B-Unternehmen.
Wir verbinden Website, Content und Backoffice in einem System – für Medienhäuser genauso wie für B2B-Unternehmen.
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