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About the project
At a glance
Our services: strategy workshops · data analysis · configurator · website · social media formats
Plan your bike online
Set use, budget and equipment in advance.
From click to store
Website, configurator, booking and social media work hand in hand.
Advice with a head start
The team knows what customers want before the conversation.
Start small, grow on purpose
Live quickly, with a clear plan for the next stages.
Sport Kaiser
Sport Kaiser is a regional sports retailer that relies on advice. With bikes in particular, its strength is the personal recommendation: which bike really fits the use, budget and expectations?
The client
Online, but without a plan
A website, Facebook and Instagram already existed. But none of the channels had a clear job: posting was irregular and hardly any online visit led into the store.
The goal: strengthen the store, not replace it. Prospects should get to know Sport Kaiser before visiting and arrive prepared for advice. The hurdle: for many bikes the product data wasn't as detailed as a configurator would normally need.
The starting point
The solution
01 · Understand first, then build
In workshops we traced how customers find Sport Kaiser today – and where they drop off along the way. For the data, one question mattered: what can customers answer themselves, and what actually helps the team in the sales conversation?
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02 · The bike configurator
At its core is a configurator: users say what they ride for, how much they want to spend and what matters to them. Then comes a clear next step – book an appointment, send an enquiry or simply drop by. And the team knows what it's about before the conversation starts.
03 · Every channel has a job
The website shows expertise and keeps the path to advice short. Recurring social media formats with a clear call to action steer attention to the configurator and booking. Reach turns into visits.
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The result
Website, social media, configurator and booking now work together – with one goal: bringing people into the store. Customers arrive better informed, conversations don't start from zero and the threshold for a first enquiry is lower.
Better-fitting recommendations are also meant to reduce wrong purchases, follow-up questions and unnecessary trips. The configurator deliberately started lean and is growing step by step – with better recommendations, FAQs and more automation.
For specialist retail this means: online and in-store aren't rivals. Connected properly, each makes the other stronger.
From click to customer
Plenty of reach but too few enquiries?
We connect your channels so that people end up with you – in your store or in a sales conversation.
We connect your channels so that people end up with you – in your store or in a sales conversation.
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