Das revitalisierte Paddlerhaus am Ennsufer in Steyr mit grünen Fensterläden und Sonnenschirmen auf der Terrasse

Case Study

Paddlerhaus Steyr – From old boathouse to bookable brand

About the project

At a glance

Our services: branding & logo · corporate design · website · booking system · print design

1920s

Former boathouse on the Enns, listed since 2009.

2 spaces, 1 brand

Bar with old-town views upstairs, event venue for up to 100 guests downstairs.

4 building blocks

Branding, website, booking system and print design from a single source.

Online before opening

Website and date pre-registration were live during construction.

Paddlerhaus Steyr GmbH

The Paddlerhaus has stood on the banks of the Enns since the 1920s, right across from Steyr’s old town. Built as a boathouse for a workers’ sports club, it later became home to the kayak and sailing club “Forelle”.

In 2025, six local entrepreneurs took over the listed building from the city and revitalised it. Since 30 June 2026 it has been open again: bar upstairs, event venue downstairs.

The client

A place with history, but no identity

People knew the empty boathouse from walking past, not as a venue. The Paddlerhaus needed its own identity – one that carries the character of the old building and still makes you want to book a wedding, a company party or an evening by the river.

Then there was operations: two uses under one roof, event requests with different time slots, and six owners who all run businesses of their own. Coordinating dates by phone and email would not have scaled.

The starting point

The solution

We supported the Paddlerhaus from brand development to opening – in four building blocks that work together.

01 · A brand born from the building

The logo combines three paddle blades with a narrow, calm wordmark. The green of the shutters became the house colour. The paddle shape returns in the terrace railing, and the logo carries through to the furnishings.

The branding doesn’t feel applied on top – it feels like part of the building.

Paddlerhaus-Logo mit drei Paddelblättern, ausgelasert in einem grünen Schirmständer
Grünes Geländer mit geschwungenen Paddelformen an der Terrasse des Paddlerhaus, im Hintergrund die Enns

02 · Online before the doors open

The website went live during the revitalisation. Visitors could follow construction progress and register interest in dates – before there was a room to see.

Today paddlerhaus.at leads clearly to the two sides of the house: weddings & events, the bar, and the story of the boathouse.

Startseite der Website paddlerhaus.at mit Logo, Navigation und Außenansicht des Hauses

03 · A booking system instead of phone tag

At the heart of it is a custom booking system. A calendar shows which days are free or reserved. Guests choose a wedding, company event or private party – and the system knows the rules behind it: weddings run over the weekend, other events from noon to the following day.

Requests arrive complete, including guest count and company details. That saves the owners a lot of follow-up questions and spares guests the wait.

Buchungssystem auf paddlerhaus.at mit Verfügbarkeitskalender und Anfrageformular für Hochzeit, Firmenevent oder Privatveranstaltung

04 · Print from the same mould

The print design carries the same signature: colours, paddle motif and typography run from the website onto paper. Online and on site, the house tells one story.

Eventlocation im Erdgeschoß des Paddlerhaus mit gedeckter Festtafel, Bar und Holzbalkendecke
Terrasse der Bar im Obergeschoß des Paddlerhaus mit Sonnenschirmen und Blick über die Enns

The result

The Paddlerhaus opened on 30 June 2026. About two months later, the owners drew a positive first balance: high footfall from day one, many weddings, birthdays and company parties – and a well-filled calendar.

Regional media followed the project from revitalisation to its first season: MeinBezirk, Tips, City of Steyr and the summer review in MeinBezirk.

Our takeaway: a special venue needs more than beautiful photos. When brand, website and booking work together, a place with history becomes a place you can simply book.

Branding & booking

Your venue is special – but how does it get booked?

We build brand, website and booking system in one go – for venues, hospitality and B2B businesses that want to handle requests without the paperwork.

We build brand, website and booking system in one go – for venues, hospitality and B2B businesses that want to handle requests without the paperwork.

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