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About the project
At a glance
Our services: planning · content days · camera · editing · building the library
Shoot days on site
Filmed directly at selected member companies.
Footage in stock
One library for social media, website, presentations and campaigns.
Real people
Production, apprentices and everyday work instead of staged scenes.
One look for all
Many companies, one shared visual language.
Netzwerk Steyrland
Netzwerk Steyrland connects companies, people and initiatives from the Steyr region. The shared goal: showing how much economic strength and how many good stories the region holds.
Werbeberg has been a member for years – so we know the network from the inside, too.
The client
Footage for the future, not one occasion
The network didn't want a single film but a stock of footage it can draw on again and again. Member companies were to be visited and real insights captured.
The challenge: every company has its own processes and stories. Still, in the end everything had to fit together and show the network's diversity in one shared visual language.
The starting point
The solution
01 · Planned together
With Karin Hilger from Netzwerk Steyrland we chose companies, topics and locations. Each shoot day was planned to capture as many situations as possible – without holding up the business.
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02 · Content days at the companies
On the shoot days we filmed production, workplaces, apprentices and the people in the companies. The focus was on real moments in professional imagery. As a result, the region comes across as credible, not staged.
03 · A library, not single clips
Instead of just finished clips, we built a library from which new formats can be created at any time. When a topic, campaign or presentation comes up, good footage is already there. We also produced finished formats for the network – such as an apprenticeship video in landscape, square and portrait and short videos like “This is Steyrland”.
The result
Netzwerk Steyrland now has a versatile content library that shows how different its member companies are – and who is behind them. Footage no longer has to be shot for every occasion. That saves time and ensures a consistent look.
The companies benefit too: they become visible, and the region isn't just described, it can be experienced.
For networks, associations and regions this means: showing diversity doesn't take one campaign after another – it takes a good stock of real images.
Content days
Always hunting for good footage?
We build you a content library – for companies, networks and regions.
We build you a content library – for companies, networks and regions.
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