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About the project
At a glance
Our services: strategy workshops · click prototype · design · development · 3D animation · video
Since 1927
Sheet metal work, roofing and carpentry under one roof.
Solutions, not jargon
Carport, deck, garden house: customers find what they're actually looking for.
Three trades, one system
Clearly separated for visitors, managed in one place internally.
The house as a guide
A 3D house shows, as you scroll, everywhere Lipfert lends a hand.
Lipfert
Since 1927, Lipfert has stood for solid craftsmanship and combines three trades under one roof: sheet metal work, roofing and carpentry.
The company is firmly rooted in the region. For a long time work came in almost by itself – Lipfert hardly needed to advertise.
The client
Nobody searches for “carpentry”
More competition and a changing market made new business necessary – especially for carpentry. Yet carpentry barely featured in the company's communication.
And the real problem: people who want a carport, a deck or a garden house don't think of the word “carpentry”. So the website project first became a communication project.
The starting point
The solution
01 · Language first, website second
In workshops we sharpened audiences, competition and offer. The key step: moving away from trade jargon towards what customers want – carport, deck, garden house, timber construction, renovation and extensions. A clickable prototype made structure and navigation tangible early on, before a single line of code was written.
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02 · Three areas, one place to manage them
For visitors the business areas are clearly separated, so nobody feels overwhelmed. Behind the scenes everything runs on one shared system (Storyblok): texts, images and references are managed in one place and shown wherever they belong. That saves work and keeps everything consistent.
03 · A house that shows the way
Right at the start, a 3D house builds up as you scroll and shows everywhere Lipfert works – from roof truss to carport. Behind it, clear service pages and easy contact options lead straight to an enquiry. And anyone searching locally finds Lipfert.
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The result
Lipfert is not only more modern online but easier to understand. Carpentry is visible, services are explained as solutions and prospects find what they need faster – without losing the strength of the three trades.
A short video also shows every service in about 30 seconds. And because everything comes from one system, the groundwork for Google Ads and campaigns is already in place.
What we take away: if you can do a lot, you first have to say what people need you for. The website comes after that.
Visit the website: lipfert.at
Strategy & website
Great services, but hard to understand?
We translate your offer into your customers' language – and build the website that leads them to you.
We translate your offer into your customers' language – and build the website that leads them to you.
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