:format(png):quality(60))
About the project
At a glance
Our services: concept · filming · drone footage · animation · editing
Hooked from second one
An intro that grabs new employees right away.
Rules right in the picture
Safety notes shown on screen exactly where they apply.
Filmed during operations
Real areas shown without slowing production down.
The whole site in one video
About twelve minutes, from the site overview to the safety rules.
AGRU
AGRU from Bad Hall manufactures plastic piping systems, semi-finished products and geomembranes. Most of it is exported – with sales partners in more than 150 countries.
In an industrial operation of this size, new employees need to know from day one how the site works and which rules apply.
The client
Lots of content, no room for error
Processes, responsibilities, rules of conduct, safety measures: a lot has to come across accurately and completely in onboarding. This content is vital – but often extensive and dry.
The goal was a format that is taken seriously without putting people to sleep – and that gives orientation on a large site.
The starting point
The solution
01 · A script for the whole site
Together with AGRU's marketing team we defined which areas, processes and safety information belong in the video – and in what order. The result is a concept that informs, gives orientation and still feels like a real film.
:quality(60))
02 · Be amazed, then learn
An elaborate intro with aerial footage shows the scale of the site and captures attention. Real footage then leads through the key areas. On-screen info and animation place safety rules exactly where they apply – they're not just heard, they're seen.
03 · Filming without disruption
We planned the shoots so we could show the areas authentically without holding up production. In the edit, it all became a clearly structured video of about twelve minutes.
:quality(60))
The result
AGRU now has an onboarding format that guides new employees safely through rules, processes and the site. Everyone gets the same content, can rewatch it at any time – and internal teams no longer have to explain everything one by one.
The onboarding video isn't our first project together: before it, we produced a drone film of the site and short versions for social media for AGRU.
Our takeaway: serious topics in particular deserve good staging. People who watch attentively remember more.
Onboarding video
Your safety briefing isn't landing?
We turn mandatory content into videos people remember – for production, industry and engineering.
We turn mandatory content into videos people remember – for production, industry and engineering.
Discover more
More projects
:quality(60))
:quality(60))
Netzwerk Steyrland – A content library for the region
:quality(60))
:quality(60))
BRÄUER Stalltechnik – Trust, straight from the farm
:quality(60))
:quality(60))