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with Werbeberg
Complex topics brought to the point
Better understanding
Visual information is processed by the brain much faster than explanations in pure text form. Additionally, a video captures attention and stays with the viewer longer.
Approachable appearance
Not only are complex topics made easily understandable in an explanatory video, but they also convey information in a friendly manner. This especially creates trust among customers, as a face is now associated with your company.
Versatile
From social media video, to acquisition, to training your employees - once produced, explainer videos can be used in a variety of ways and can be applied as a "multi-channel asset" across many different channels.
Why explainer video?
Do you have a complex product, a multi-layered service, or multifaceted internal processes that you want to explain to your customers or employees in an understandable way? Then an explainer video is just right for you.
Explainer videos are usually 60 to 90 seconds long and present a solution to a problem that the target audience is affected by. The structure can be divided into three sections:
Explanation of the problem statement
Presentation of your solution approach
Call to accept your offer
With a combination of storytelling, visual hooks, and a visual and auditory explanation, we package information into brain-friendly bites that the target audience can easily understand and absorb.
Complex content is not only conveyed efficiently and sympathetically, but is available around the clock and from anywhere. Whether as an information tool for your customers, in sales, or for knowledge transfer to your employees - with an explainer video, you increase the comprehensibility of your products, services, and processes, making information tangible and memorable.
Versatile
Areas of application for explainer videos
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Products & Services
With explanatory videos, you introduce your products & services to your customers, explain functions in detail, and convince them with the added values.
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Processes & Procedures
Explainer videos clearly structure complex processes and workflows and translate them into easy-to-understand individual steps. This makes demanding content quickly tangible, stays in memory, and imparts knowledge sustainably.
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Marketing & Sales
Whether as an introduction on a landing page of your website, a compelling social media video, or to support acquisition or sales activities - videos are concise and memorable to the viewer.
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Internal communication
Whether in onboarding new employees or for training on changes or updates in internal processes, workflows, or work methods - videos are effective teaching tools that are available to your employees around the clock.
Video
Our video projects
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Bitzinger - A Cinematic Journey through Time
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Wilo: Social Media Marketing, fresh and convincing
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HYDRAC SMARTline - Brand Development
FAQs
Frequently Asked Questions
- Wo kann ich das Erklärvideo veröffentlichen?
- Wie kann ich mich in das Konzept einbringen?
- Wie läuft die Produktion eines Erklärvideos ab?
- Was ist eine gute Länge für ein Erklärvideo?