The advertising agency

An advertising agency is a service company that provides consulting, conception, planning, design and implementation of advertising and communication measures for its clients. An advertising agency is a pillar of communication for many companies. An advertising agency serves as an intermediary between customers and the various advertising platforms.

What types of advertising agencies are there?

• Classic advertising agencies: mainly offer communication in the print sector, television and radio.

• Full-service agencies: also offer websites, press work and direct marketing tasks, as well as the services of a classic advertising agency.

• Internet agencies: offer communication on the Internet. The focus here is usually on advertising, marketing and communication strategies.

• PR agencies: specialize in public relations. They ensure that the client's articles are published in the appropriate media and reach the right target group.

• Dialog marketing agencies: offer more social media marketing and provide a direct interface to the target group.

• Media agencies: offers advice on the publication of advertisements and commercials on the right media.