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On October 14th and 15th, 2025, the first international JoyConf by Storyblok took place in Amsterdam - and it lived up to its name. For two days, Felix Meritis was all about the future of digital storytelling, intelligent content systems, and how brands can remain visible in an AI-driven world. In addition, our CTO Markus Geilehner was honored to receive the Storyblok MVP 2026 Builder award.
What is Storyblok actually?
New Features
Storyblok presents important features at JoyConf 2025 including Strata and FlowMotion. Markus Geilehner was awarded the Storyblok MVP Builder Award 2026.
Highlights from the JoyConf 2025
Content becomes intelligent
Storyblok is much more than a headless CMS. The system is evolving into a platform where content, design, and data intelligently come together. Two innovations were at the center of attention in Amsterdam: Strata - a new semantic data layer that links content, understands relationships, and thus creates the basis for AI-supported applications. FlowMotion - a visual workflow tool that automates editorial and approval processes and measurably relieves marketing teams. For brands, this means: fewer manual coordination efforts, fewer tool breaks - and more focus on what really matters: the story behind the product.
KI trifft Struktur
With Strata, Storyblok thinks of content as interconnected data points. This way, brands can write not only for humans but also for machines in the future - and remain visible in an AI-driven search world.
Automated workflows with FlowMotion
Campaigns, translations, and content approvals can be presented in automated processes in the future. This saves time, ensures consistency, and enables more flexible teamwork.
Design and content grow together.
With Figma Connect and new preview features, the creative process merges with the CMS. Designers, developers, and marketers finally work in a common system - without any friction losses.
Sustainable platform architecture
Storyblok remains open and expandable. Partnerships with Netlify and OtterlyAI show that the platform focuses on integration and future viability - a crucial advantage for companies with growing digital ecosystems.
Why this is relevant for our customers
We at Advertising mountain have been working with Storyblok for years - because it is the CMS that Flexibility, Performance, and Brand Management The JoyConf 2025 impressively demonstrated how consistently Storyblok continues on this path: moving away from static content towards intelligent, living experiences.
For our customers, this means:
shorter project durations,
Simplified content maintenance,
Measurably better user experiences.
If you want to grow digitally today, you need a system that thinks ahead - and a team that strategically and creatively utilizes it. That is exactly our approach. We bring content structures to life and make brands digitally strong.
Markus Geilehner was awarded as Builder 2026 during JoyConf 2025 for his efforts in the MVP program (formerly Ambassador). Markus has been involved in the development of Storyblok into one of the leading headless CMS worldwide from the very beginning.
Since taking over the software development, all Werbeberg pages are being developed with Storyblok. Congratulations to Markus!
Sure, please provide me with the text you would like me to translate.With Storyblok, we rely on a system partner that meets the requirements of a modern CMS and not only brings joy in development, but above all in content management. With this award, I would like to thank all the companions over the past years.." - Markus Geilehner
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CTO Advertising Mountain
Markus Geilehner
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Markus is the technical manager of the in-house software development and has been working with the Headless CMS Storyblok since the early days. As an experienced Storyblok developer, he brings deep technical expertise to our projects and knows the strengths of the Headless CMS first-hand. As a Storyblok Ambassador, he is actively involved in the development of Storyblok and contributes with passion to the optimization and further development of the CMS. Our experienced web team relies on Storyblok - whether it's a website, app, or signage solutions. With Storyblok, you have a central tool that allows you to easily and intuitively create, design, and manage the content for your digital products.
Werbeberg
Markus Geilehner
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