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Datum: 28. April 2026
Admission: 18:00
Place: DigiSpace of the FH Upper Austria in the Arbeitermuseum, Wehrgrabengasse 7, 4400 Steyr
Clean digital processes and tools are the new gold – but how do you best mine it in the B2B sector? On April 28, 2026, we warmly invite you to this year's Hands-on Data at the Digi Space of FH OÖ Campus Steyr.
This year, everything revolves around the specific challenges and opportunities in the business-to-business world. Look forward to extensive know-how directly from the region: exciting speakers share their insights and demonstrate in practical terms how digitalization measures truly advance companies.
This event takes place in strong collaboration: organized by the agency Werbeberg together with the University of Applied Sciences Upper Austria, the Steyr Future Region and the IT Experts.
Be there when we make Steyr a driving force for data-driven decisions together!
Fotomaterial
Das war Hands on: Data 2026
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Our
Speaker*innen
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Wolfgang Bräu of Auris IT Consult describes how AI fundamentally changes everyday office life. Especially Agentic AI will not only support processes in the future but also independently help shape them. This creates new efficiency potentials, but also new demands on companies, employees, and the collaboration between humans and technology in the modern work environment.
Auris IT Consult
Wolfgang Bräu
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As Head of Software Development at my-PV GmbH, Bernhard Rimpler is responsible for developing intelligent software solutions for solar-electric home technology. His focus lies on agile software development, system architecture, and IoT integration, with the goal of advancing the energy transition through smart, user-friendly digital solutions.
my-PV
Bernhard Rimpler
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At Hands on Data 2026, Markus Geilehner and Anni Pichler will share insights from their joint project on the digital transformation of the Bauernzeitung. Drawing on real-world experience, they demonstrate how digital transformation works in practice – from strategic decisions to day-to-day implementation. They will highlight what truly matters in successful digital projects: clear goals, the right processes, and, above all, the people behind them.
Bauernzeitung & Werbeberg
Anni Pichler & Markus Geilehner
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Simon Hartl, Digital Change GmbH, specializes in system integration and helps companies connect modern systems in a meaningful and efficient way. His focus is on enabling seamless data exchange between different applications, creating the foundation for efficient and future-ready digital processes.
Digital Change
Simon Hartl
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Christoph Fischer, co-founder of QMedia, specializes in ERP solutions based on Odoo. His focus is on translating business processes into clean, well-structured digital solutions and helping companies optimize their operations in a sustainable and efficient way.
Q-Media IT
Christoph Fischer
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Margarethe Überwimmer and Klaus Arthofer provide insights into the FH Upper Austria Campus Steyr and discuss potential forms of collaboration with companies—particularly in the B2B sector. The focus is on how businesses and the university can jointly develop projects and the opportunities this creates for practice, research, and education.
FH Oberösterreich
Margarethe Überwimmer & Klaus Arthofer
Partner
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Everything about the event
B2B - in times of digitalization
Hard Facts
April 28, 2026
From 18:00 we open the doors for networking and arrival.
At 18:30, Hands on Data starts with exciting insights, practical examples, and inspiring speakers from the region.
18:00 - 18:30 Check-in and Networking
18:30 Welcome by the organizer
18:45 - 19:30 Speaker block 1
19:30 - 19:45 Break
19:45 - 20:30 Speakerblock 2
20:30 - 21:30 Conclusion
Location
DigiSpace of the University of Applied Sciences Upper Austria at the Museum Arbeitswelt, Wehrgrabengasse 7, 4400 Steyr
An extraordinary location that provides the perfect setting for exchange, innovation, and new perspectives - right in the heart of Steyr at the FH OÖ Campus.
Focus of the event
B2B digitization that works
Learn how companies achieve real progress through clear processes, the right tools, and data-driven decisions. Practical, understandable, and directly applicable—without buzzwords, but with real added value.
Organizer & Partner
Strong partners, strong impulses
The event is organized by Werbeberg Digital Communications GmbH & Co KG together with FH Upper Austria, the Steyr Future Region, and the IT Experts – for bundled expertise and regional strength in digital transformation.