Marketing

Everything about copywriting

How do you write a text?
This is where the typical W questions come into play again.

So you should think first and perhaps make a plan before you get started.

  • What is the topic of my text?

  • Who should this text reach?

  • What is the central message of my text?

  • What is my goal?

  • What effect should the text have?

What is important when writing a text?

  • Your text should offer the reader added value so that the reader understands the text without having to research it.

  • Avoid the constant use of filler words and write concretely and concisely. This makes it easier for readers to understand your texts.

  • Write clearly and only use foreign words that you know your target audience knows or if there is no other way to describe them.

  • To make reading easier, use different sentence structures and transitions.

  • Avoid repeating words, use synonyms instead or use descriptive adjectives and verbs. This will make your text more varied.

4 tips for writing texts:

  • Plan first!

  • State the most important points first to draw attention to your text.

  • Use strong words to ensure better expression. E.G: Special, honest, dreamlike, ..

  • Have your text proofread!

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