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presence.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":141,"meta_data":1155},{},{"id":1157,"alt":1158,"name":62,"focus":62,"title":62,"source":62,"filename":1159,"copyright":62,"fieldtype":141,"meta_data":1160,"is_external_url":121},21705666,"Bildschirme zeigen das Social Media Profil von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002F50e7fe387e\u002Fwilo_casestudy_some.jpeg",{"alt":1158,"title":62,"source":62,"copyright":62},{"id":1162,"alt":1163,"name":62,"focus":62,"title":62,"source":62,"filename":1164,"copyright":62,"fieldtype":141,"meta_data":1165,"is_external_url":121},21463243,"Laptops in einem dunklem Raum zeigen Social Media Content von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002Fbc51be4f8c\u002Fwilo_casestudy_withouttext-1080p.mp4",{"alt":1163,"title":62,"source":62,"copyright":62},"project",{"id":1168,"alt":1158,"name":62,"focus":62,"title":62,"source":62,"filename":1169,"copyright":62,"fieldtype":141,"meta_data":1170,"is_external_url":121},21705665,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F791105ae7e\u002Fwilo_casestudy_header.jpeg",{"alt":1158,"title":62,"source":62,"copyright":62},{"id":1172,"alt":1163,"name":62,"focus":62,"title":62,"source":62,"filename":1173,"copyright":62,"fieldtype":141,"meta_data":1174,"is_external_url":121},21463215,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F85570eed5e\u002Fwilo_header_16to9-1080p.mp4",{"alt":1163,"title":62,"source":62,"copyright":62},"wilo","en\u002Fprojects\u002Fwilo",40,[],472998459,"dc185fe5-cb79-45a2-be9f-41a2000b1dd6","2025-03-31T08:08:26.332Z",[],"projects\u002Fwilo",[1185],{"path":1183,"name":28,"lang":347,"published":28},{"name":1187,"created_at":1188,"published_at":1189,"updated_at":1190,"id":1191,"uuid":380,"content":1192,"slug":1492,"full_slug":1493,"sort_by_date":28,"position":1494,"tag_list":1495,"is_startpage":121,"parent_id":1179,"meta_data":28,"group_id":1496,"first_published_at":1497,"release_id":28,"lang":347,"path":28,"alternates":1498,"default_full_slug":1499,"translated_slugs":1500},"KAPPA Weinbau","2024-04-04T14:07:39.852Z","2026-05-22T10:04:31.056Z","2026-05-22T10:04:31.081Z",472999195,{"_uid":958,"body":1193,"name":1463,"pageSeo":1464,"cardImgae":1475,"cardVideo":1479,"component":1166,"coverImage":1484,"coverVideo":1488},[1194,1235,1268,1294,1370,1404,1427,1434,1440,1449,1453],{"_uid":961,"infos":1195,"title":990,"subTitle":991,"component":55},[1196,1205,1213,1222],{"_uid":1197,"title":1198,"component":21,"description":1199},"de441167-e8e3-46c0-81d5-5aaf9a5f49fc","Individualized customer outcome",{"type":23,"content":1200},[1201],{"type":26,"content":1202},[1203],{"text":1204,"type":32},"The time-consuming planning and ordering process is digitalised and the associated emissions and resource consumption are reduced.",{"_uid":964,"title":1206,"component":21,"description":1207},"Fully digital lead funnel",{"type":23,"content":1208},[1209],{"type":26,"content":1210},[1211],{"text":1212,"type":32},"From first contact to requesting an offer, this digital lead funnel provides customers at every stage with all details necessary.",{"_uid":982,"title":1214,"component":21,"description":1215},"Increased Performance",{"type":23,"content":1216},[1217,1221],{"type":26,"content":1218},[1219],{"text":1220,"type":32},"Nuxt 3 and Storyblok enabled a high-performance website with smooth navigation and fast response times.",{"type":26},{"_uid":1223,"title":1224,"component":21,"description":1225},"85d2929d-faf5-4877-bb26-2d9c1f0abd86","Increased sustainability",{"type":23,"content":1226},[1227,1231],{"type":26,"content":1228},[1229],{"text":1230,"type":32},"Incorrect orders & planning and the resulting CO2 emissions caused by unnecessary transport are reduced",{"type":26,"content":1232},[1233],{"text":1234,"type":32},"The digital field planner calculates the number of products required in the soil of the vineyard and thus counteracts the surplus and the associated \"galvanisation\" of the vineyard. This reduces the metal load in the long term.",{"_uid":993,"anchor":62,"columns":92,"modules":1236,"component":227},[1237,1254],{"_uid":996,"small":121,"title":1238,"static":121,"colspan":119,"rowspan":119,"subTitle":1239,"component":163,"description":1240},"The Client","About",{"type":23,"content":1241},[1242,1246],{"type":26,"content":1243},[1244],{"text":1245,"type":32},"From the company headquarters in Steyr, Upper Austria, our team led by Christian Künstler cultivates partnerships with satisfied winegrowers from Austria, Germany and other well-known winegrowing regions throughout Europe.",{"type":26,"content":1247},[1248,1250],{"text":1249,"type":32},"Decades of experience in viticulture, both in production and sales, and the knowledge of the needs of winegrowers ",{"text":1251,"type":32,"marks":1252},"have made Kappa a leading quality supplier in Central Europe.",[1253],{"type":116},{"_uid":1009,"small":121,"title":1255,"static":121,"colspan":119,"rowspan":119,"subTitle":1256,"component":163,"description":1257},"The Problem","We solved",{"type":23,"content":1258},[1259],{"type":26,"content":1260},[1261],{"text":1262,"type":32,"marks":1263},"Before our collaboration, the client was actively seeking ways to further optimize their operations and strengthen their commitment to environmental sustainability. They were aware of the evolving landscape in digital technology and its potential to enhance their traditional viticulture practices. The goal was to identify opportunities for digital integration that could improve resource management and engage customers more effectively, without compromising their established standards of excellence and sustainability.",[1264],{"type":1265,"attrs":1266},"textStyle",{"color":1267},"rgb(236, 236, 236)",{"_uid":1269,"anchor":62,"columns":119,"modules":1270,"component":227},"dd9e1a9a-a7f1-40a7-8ee5-6f3a03a1a787",[1271],{"_uid":1272,"small":121,"title":1273,"static":121,"colspan":1274,"rowspan":119,"subTitle":1275,"component":163,"description":1276},"749ed522-79b6-485a-9b60-b59d844c86e6","The Solution","4","We provided",{"type":23,"content":1277},[1278,1282,1286,1290],{"type":26,"content":1279},[1280],{"text":1281,"type":32},"The solutions we provided in this project targeted the multifaceted challenges of modernizing viticulture through digital transformation. At the forefront was our digital field planner, a groundbreaking tool designed to transcend the limitations of traditional, manual processes by offering a digital, automated solution. This innovation marked a pivotal shift towards greater efficiency, effectively replacing paper-based methods with a digital framework that significantly cut down emissions and resource use, aligning closely with sustainability goals.",{"type":26,"content":1283},[1284],{"text":1285,"type":32},"Our approach emphasized not just the adoption of digital processes but also the precision and sustainability these digital tools bring. By accurately calculating the necessary quantities of materials, the digital field planner drastically minimized incorrect orders and associated CO2 emissions, showcasing a responsible stewardship of resources and a strong commitment to environmental protection. This precision further extended to reducing metal pollution in the soil, highlighting our dedication to implementing solutions that not only enhance operational efficiency but also safeguard the environment.",{"type":26,"content":1287},[1288],{"text":1289,"type":32},"Moreover, our strategic social media campaign across Austria and Germany was instrumental in amplifying the reach and adoption of the digital field planner. Tailored to resonate with the local demographics and conditions, this marketing effort successfully bolstered customer engagement, showcasing our tool’s benefits to a wider audience and fostering a deeper connection with potential users.",{"type":26,"content":1291},[1292],{"text":1293,"type":32},"In essence, the solutions we deployed demonstrate a harmonious synergy between digitalization and sustainability. Through innovative digital tools and targeted marketing strategies, we were able to not only streamline viticulture practices but also contribute significantly to environmental conservation. This project stands as a testament to the transformative power of digital solutions in redefining traditional industries and steering them towards a more sustainable and efficient future.",{"_uid":1295,"content":1296,"component":1369},"8380a05c-7548-43af-92ff-c5d75bfdbd58",{"type":23,"content":1297},[1298,1303,1310,1314,1321,1325,1332,1336,1343,1347,1354,1358,1365],{"type":99,"attrs":1299,"content":1300},{"level":101},[1301],{"text":1302,"type":32},"Challenges we solved",{"type":26,"content":1304},[1305],{"text":1306,"type":32,"marks":1307},"Digital transformation in viticulture",[1308],{"type":1041,"attrs":1309},{"class":1043},{"type":26,"content":1311},[1312],{"text":1313,"type":32},"At the heart of this project was the ambitious goal of improving the way of working within a wine-growing company by implementing digital solutions. 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This measure not only automated internal processes such as orders and quotations, but also reduced the need for physical resources, which made a direct contribution to sustainability.",{"type":26,"content":1326},[1327],{"text":1328,"type":32,"marks":1329},"Sustainable precision",[1330],{"type":1041,"attrs":1331},{"class":1043},{"type":26,"content":1333},[1334],{"text":1335,"type":32},"A particular focus was on minimising incorrect orders and the associated unnecessary CO2 emissions. The digital field planner made it possible to precisely calculate the necessary material quantities, which not only led to a reduction in transport, but also to a more responsible use of resources.",{"type":26,"content":1337},[1338],{"text":1339,"type":32,"marks":1340},"Environmental protection through technology",[1341],{"type":1041,"attrs":1342},{"class":1043},{"type":26,"content":1344},[1345],{"text":1346,"type":32},"The contribution of the digital field planner to the reduction of metal pollution in the soil emphasises the potential of digital technologies to contribute directly to improving environmental conditions. By accurately calculating the amount of product needed, we prevented overuse and promoted sustainable vineyard management.",{"type":26,"content":1348},[1349],{"text":1350,"type":32,"marks":1351},"Customer engagement through targeted marketing",[1352],{"type":1041,"attrs":1353},{"class":1043},{"type":26,"content":1355},[1356],{"text":1357,"type":32},"The accompanying social media campaign in Austria and Germany was crucial to maximising the reach and acceptance of the digital field planner. 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What wasn't as clear - how to get their customers and partners on board.",{"type":26,"content":1549},[1550],{"text":1551,"type":32},"That's where we came in. Our job was to figure out how and where to communicate this milestone in GEM2GO's journey and accompany our friends at RIS along that way. This included not only taking a deep dive into who exactly their target group was and how to effectively talk to them, but also creating all media for the whole campaign and making optimal use of the available communications channels.",{"type":26},{"type":26},{"_uid":1555,"infos":1556,"title":1591,"subTitle":1592,"component":55},"1aa6da71-2a5a-4b85-894a-cfff501dfc66",[1557,1573,1582],{"_uid":1558,"title":1559,"component":21,"description":1560},"1224ba34-8143-4f63-826a-5fe45969b3ee","Brand Analysis",{"type":23,"content":1561},[1562],{"type":26,"content":1563},[1564,1566,1571],{"text":1565,"type":32},"Together with our friends at ",{"text":1567,"type":32,"marks":1568},"Brands & Friends",[1569],{"type":1570},"italic",{"text":1572,"type":32},", we made sure to correctly pinpoint not only the needs and pains of our client, but also their competitors and target group.",{"_uid":1574,"title":1575,"component":21,"description":1576},"919a6122-5908-47ea-99d7-713c05461e58","Agile Workflows",{"type":23,"content":1577},[1578],{"type":26,"content":1579},[1580],{"text":1581,"type":32},"With only about a month to start the campaign off, we relied on our agile workflows to asynchronously plan and create content, while always giving our clients the chance to contribute.",{"_uid":1583,"title":1584,"component":21,"description":1585},"1a7e7b9a-453e-469e-80ff-f79b19c34d1b","Multichannel",{"type":23,"content":1586},[1587],{"type":26,"content":1588},[1589],{"text":1590,"type":32},"Communicating across more than 10 distinct mediums, we made sure to reach every customer at the right point and time.","What made this interesting?","In Short",{"_uid":1594,"content":1595,"component":1369},"062bd26a-6558-4e57-ae85-8be7ef6a38ca",{"type":23,"content":1596},[1597,1602,1608,1612,1617,1621,1626,1630,1635,1644,1648,1652,1662,1666,1670],{"type":99,"attrs":1598,"content":1599},{"level":101},[1600],{"text":1601,"type":32},"Step by Step",{"type":99,"attrs":1603,"content":1605},{"level":1604},3,[1606],{"text":1607,"type":32},"Knowing the client",{"type":26,"content":1609},[1610],{"text":1611,"type":32},"While having a good time with your clients over a beer or two is great, it's not what we mean when we say, that we need to know our client. In order to produce content that feels authentic and conveys the messages effectively, taking a close look at who our client is as a brand and how they are - and want to be - perceived by their customers can be essential.",{"type":99,"attrs":1613,"content":1614},{"level":1604},[1615],{"text":1616,"type":32},"Having a proper plan",{"type":26,"content":1618},[1619],{"text":1620,"type":32},"Realistically, nothing ever goes 100% according to plan. Our clients having a change of mind about something or simply giving additional input along the way is to be expected - and in a lot of cases even a great thing! But to be able to quickly react to that, the base plan has to be solid.",{"type":99,"attrs":1622,"content":1623},{"level":1604},[1624],{"text":1625,"type":32},"Creating Compelling Content",{"type":26,"content":1627},[1628],{"text":1629,"type":32},"Last but not least, actually producing the content that will make the customers put their trust into our client, is the part where the 'classic' work begins. 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",{"type":26,"content":1645},[1646],{"text":1647,"type":32},"Using this technique, we not only helped clarify who GEM2GO is and how the brand needed to communicate, but also worked out their positioning in the market as a whole and specifically towards their direct competitors.",{"type":26,"content":1649},[1650],{"text":1651,"type":32},"These insights were essential for creating text, imagery and video content that really represented our client and elevated them from their competitors.",{"type":99,"attrs":1653,"content":1654},{"level":101},[1655,1660],{"text":1656,"type":32,"marks":1657},"Quick",[1658],{"type":1659},"underline",{"text":1661,"type":32}," and Steady",{"type":26,"content":1663},[1664],{"text":1665,"type":32},"With just over a month until the start of the campaign, we had to act fast. 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",{"type":26,"content":1671},[1672],{"text":1673,"type":32},"Using our usual agile workflows, we managed to start off the campaign with several weeks worth of content ready to go.",{"_uid":1675,"images":1676,"component":278,"addBackgroundColorToTiles":121},"d2bc7a3c-1f69-496e-8228-3158f5f43f34",[1677,1682],{"id":1678,"alt":1679,"name":62,"focus":62,"title":62,"source":62,"filename":1680,"copyright":62,"fieldtype":141,"meta_data":1681,"is_private":121},15026683,"RIS Brief Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F88dd8084e3\u002Fris_brief.png",{"alt":1679,"title":62,"source":62,"copyright":62},{"id":1683,"alt":1684,"name":62,"focus":62,"title":62,"source":62,"filename":1685,"copyright":62,"fieldtype":141,"meta_data":1686,"is_private":121},15026682,"RIS Flyer Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F95aa69a2fc\u002Fris_postwurf-flyer.png",{"alt":1684,"title":62,"source":62,"copyright":62},{"_uid":1688,"content":1689,"component":1369},"cb3221ab-cea2-4b1b-a42b-5415758c6997",{"type":23,"content":1690},[1691,1696,1700,1704,1708,1713,1717,1721],{"type":99,"attrs":1692,"content":1693},{"level":101},[1694],{"text":1695,"type":32},"Multiple Target Audiences",{"type":26,"content":1697},[1698],{"text":1699,"type":32},"A challenge we not only faced during this campaign, but are - as I am writing this case study - actively helping our client to overcome in several aspects of their business, are the duality in their target audience. ",{"type":26,"content":1701},[1702],{"text":1703,"type":32},"As a provider of a mobile citizen app, our client has to effectively communicate with both the app's end users, who are the citizens, and the municipalities' officials, who are the people managing and providing the content for their citizens through the app. ",{"type":26,"content":1705},[1706],{"text":1707,"type":32},"To address this issue, we had to make sure to always reach the correct person, at the correct point and time through the appropriate channels with content tailored to them. This is part of the reason we ended up communicated across more than 10 different channels.",{"type":99,"attrs":1709,"content":1710},{"level":1604},[1711],{"text":1712,"type":32},"How do you reach Municipality Officials?",{"type":26,"content":1714},[1715],{"text":1716,"type":32},"This was a question we faced early on when working out the ins and ends of this campaign. We understand that it is hard to put trust into a software provider. 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