[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Fservices\u002Ffocus\u002Fpr-medienarbeit-en":3,"projects-f01206b2-81fc-467b-993f-502f73f74abd":1194,"faq-entries-en-Frequently Asked Questions-fetch":1969},{"data":4,"headers":1171},{"story":5,"cv":832,"rels":833,"links":1161},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":481,"full_slug":572,"sort_by_date":28,"position":824,"tag_list":825,"is_startpage":129,"parent_id":826,"meta_data":28,"group_id":827,"first_published_at":828,"release_id":28,"lang":488,"path":28,"alternates":829,"default_full_slug":571,"translated_slugs":830},"PR & Medienarbeit","2025-07-02T12:03:28.127Z","2026-05-20T17:15:25.357Z","2026-05-20T17:15:25.373Z",64586580523429,"7fb02992-a2a2-44b7-ba2c-daefbed9d55c",{"_uid":13,"body":14,"hero":790,"pageSeo":812,"component":823,"bookingCal":62,"bookingLabel":62,"bookingCustomUrl":62},"bb20f052-8090-45ac-be93-4180f6902305",[15,76,504,524,531,546,653,783],{"_uid":16,"infos":17,"title":53,"subTitle":54,"component":55,"description":56,"callToActions":57},"07228c57-fee1-4a37-9fda-702c727f2b03",[18,33,43],{"_uid":19,"title":20,"component":21,"description":22},"c1ac2276-efe8-4459-b8d4-27670a291ab8","Interactive counseling","info-card",{"type":23,"content":24},"doc",[25],{"type":26,"attrs":27,"content":29},"paragraph",{"textAlign":28},null,[30],{"text":31,"type":32},"In our interactive workshops, we work with you to develop communication strategies, concepts, advise you on the clear positioning of your B2B company, and develop solution approaches that are precisely tailored to your communication and business goals.","text",{"_uid":34,"title":35,"component":21,"description":36},"c60aaaa2-acbc-4939-acfc-f1a631c5bfe9","Communication support",{"type":23,"content":37},[38],{"type":26,"attrs":39,"content":40},{"textAlign":28},[41],{"text":42,"type":32},"Whether social media, content creation, PR, press releases and APA-OTS services, or strategic communication consulting - we support your B2B company in all matters of communication.",{"_uid":44,"title":45,"component":21,"description":46},"13051f57-6e39-448e-8775-77e0baa2fec5","Media training",{"type":23,"content":47},[48],{"type":26,"attrs":49,"content":50},{"textAlign":28},[51],{"text":52,"type":32},"We support you with practical know-how, ensuring your confident and assured presence in front of the camera or in interview situations, and how to communicate properly with the media. B2B press work is a walk in the park: with Werbeberg.","PR Consulting & Media Relations","How does PR consulting & media work advance your B2B business?","info-card-blok","Technical topics require professional preparation to gain visibility and credibility in the media. With us as the right partner, PR is created that convincingly positions, effectively generates reach, and remains editorially fresh. We get to the heart of topics and make companies visible in relevant channels.",[58],{"_uid":59,"link":60,"type":73,"label":74,"component":75},"281453e6-16ea-4d70-b2ac-8bf16a8252b7",{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":67},"a375d754-9a89-4385-bac2-fc5d33563fdb","","story","multilink","\u002Fen\u002Fkontakt\u002F",true,{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},"Kontakt",472998917,"kontakt","kontakt\u002F","en\u002Fcontact\u002F","primary","Book your free first appointment","button",{"_uid":77,"text":78,"title":79,"content":80,"subTitle":493,"component":494,"callToAction":495,"backgroundAsset":502},"0903f61b-7f79-4d9f-986d-b947f10e9544","Do you want more information about PR consulting & media work? We have summarized all the information about our service in an article for you!","More information about PR & Media Relations",{"name":6,"created_at":81,"published_at":82,"updated_at":83,"id":84,"uuid":85,"content":86,"slug":481,"full_slug":482,"sort_by_date":28,"position":483,"tag_list":484,"is_startpage":129,"parent_id":485,"meta_data":28,"group_id":486,"first_published_at":487,"release_id":28,"lang":488,"path":28,"alternates":489,"default_full_slug":490,"translated_slugs":491,"_stopResolving":66},"2025-08-06T12:13:57.483Z","2025-09-26T08:20:02.884Z","2025-09-26T08:20:02.903Z",76975462357330,"978b30af-0ea9-4c8a-89be-839dcc692222",{"_uid":87,"body":88,"text":397,"title":443,"ctaLink":444,"ctaText":446,"pageSeo":455,"category":467,"ctaLabel":468,"ctaTitle":469,"cardImage":470,"component":475,"coverImage":476,"coverVideo":478,"ctaSubTitle":480},"03347b13-d630-471f-8e39-fc138b25ada0",[89,320,334,369,387],{"_uid":90,"anchor":62,"columns":91,"modules":92,"component":319},"64149b1d-3640-4404-8a21-2256da21cbc8","2",[93,130,156,164,193,223,256,281,293,305],{"_uid":94,"text":95,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},"f25c7710-b2e5-490b-a780-72be90698e57",{"type":23,"content":96},[97,104,116],{"type":98,"attrs":99,"content":101},"heading",{"level":100,"textAlign":28},2,[102],{"text":103,"type":32},"Know your market - increase your impact",{"type":26,"attrs":105,"content":106},{"textAlign":28},[107,109,114],{"text":108,"type":32},"The better you know your own brand, the more targeted we can work. ",{"text":110,"type":32,"marks":111},"Strategic brand positioning",[112],{"type":113},"bold",{"text":115,"type":32}," Branding is important. It shows where and for what your company stands, what sets it apart and what distinguishes it. This is essential for both internal and external communication. However, you should not only know your brand but also your target audience. When you know who you want to reach, you can tailor messages precisely and place them effectively. ",{"type":26,"attrs":117,"content":118},{"textAlign":28},[119,121,125],{"text":120,"type":32},"Of course, it is not only important to know where you stand and who you want to reach, but also where you want to go. ",{"text":122,"type":32,"marks":123},"Clear company goals",[124],{"type":113},{"text":126,"type":32}," provide direction and structure. Whether it's brand awareness, growth, or innovation - with clearly formulated goals, we ensure your success. This way, you can use resources effectively and make achievements measurable. ","1","grid-text-blok",false,{"_uid":131,"text":132,"colspan":127,"rowspan":127,"component":128,"addBackdrop":129},"431aef05-46a8-41d6-8cc3-63aa3bba24c8",{"type":23,"content":133},[134,139],{"type":98,"attrs":135,"content":136},{"level":100,"textAlign":28},[137],{"text":138,"type":32},"All kinds of communication",{"type":26,"attrs":140,"content":141},{"textAlign":28},[142,144,148,150,154],{"text":143,"type":32},"With individual consultation and hands-on workshops, we elevate your corporate communication to a new level. Our strategies ",{"text":145,"type":32,"marks":146},"connect brand, message and people. ",[147],{"type":113},{"text":149,"type":32},"Based on this foundation, we develop clear concepts that provide the framework for creative and targeted implementation. When your company communicates more efficiently, you benefit not only from a competitive advantage but also from increased visibility. At Werbeberg, we advise and support you in this process. ",{"text":151,"type":32,"marks":152},"We take care of all your platforms",[153],{"type":113},{"text":155,"type":32}," - from internal corporate communication, through print media and social media to press releases.",{"_uid":157,"image":158,"colspan":127,"rowspan":127,"component":163,"addBackdrop":129},"dbcc4513-4be6-4186-b27d-b0b1820749f6",{"id":159,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":160,"copyright":62,"fieldtype":161,"meta_data":162,"is_external_url":129},85081256268400,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3500x2334\u002F1e80ebb717\u002Fris_gemma.png","asset",{},"grid-image-blok",{"_uid":165,"icon":166,"small":129,"title":168,"static":66,"colspan":127,"rowspan":127,"subTitle":169,"component":170,"description":171},"44c8b090-e00a-420f-ab70-0c9bfc949854",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":167},{},"PR - Public Relations","effective","glass-card-blok",{"type":23,"content":172},[173,176],{"type":98,"attrs":174},{"level":175,"textAlign":28},3,{"type":26,"attrs":177,"content":178},{"textAlign":28},[179,181,185,187,191],{"text":180,"type":32},"Public Relations means m",{"text":182,"type":32,"marks":183},"aintaining relationships",[184],{"type":113},{"text":186,"type":32}," between the brand and the public. PR creates visibility, trust and a consistent brand presence. It is an",{"text":188,"type":32,"marks":189}," investment for the future",[190],{"type":113},{"text":192,"type":32}," of your brand, which does not rely on quick advertising, but on long-term credibility and reach. ",{"_uid":194,"icon":195,"small":129,"title":197,"static":66,"colspan":127,"rowspan":127,"subTitle":198,"component":170,"description":199},"d9050d68-af4c-404f-a68c-c1fb79acf8ce",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":196},{},"Social Media","convincing",{"type":23,"content":200},[201,218],{"type":26,"attrs":202,"content":203},{"textAlign":28},[204,206,210,212,216],{"text":205,"type":32},"You want to adress your target group directly and build a large ",{"text":207,"type":32,"marks":208},"reach ",[209],{"type":113},{"text":211,"type":32},"and thereby ",{"text":213,"type":32,"marks":214},"awareness",[215],{"type":113},{"text":217,"type":32},"?",{"type":26,"attrs":219,"content":220},{"textAlign":28},[221],{"text":222,"type":32},"The use of social media platforms such as Instagram, Facebook, TikTok, and others for direct communication is no longer just the future, but already the present. Planning content for these channels should not be underestimated - trend monitoring, timeliness, flexibility, and community management are all part of it. ",{"_uid":224,"text":225,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},"8ff5aece-a750-489e-bc64-705c57719648",{"type":23,"content":226},[227,232,249],{"type":98,"attrs":228,"content":229},{"level":100,"textAlign":28},[230],{"text":231,"type":32},"Media training is essential",{"type":26,"attrs":233,"content":234},{"textAlign":28},[235,237,241,243,247],{"text":236,"type":32},"In media training, we specifically prepare you for appearing and communicating in front of a camera, a microphone, or an audience. Whether it's in an interview, at a press conference or on social media -",{"text":238,"type":32,"marks":239}," ",[240],{"type":113},{"text":242,"type":32},"messages must be",{"text":244,"type":32,"marks":245}," understandable and convincing",[246],{"type":113},{"text":248,"type":32},". Communication is key. Even under pressure. By using professional communication, you not only strengthen your own impact, but also the trust in your brand.",{"type":26,"attrs":250,"content":251},{"textAlign":28},[252,254],{"type":253},"hard_break",{"text":255,"type":32},"Whether you are an experienced CEO, spokesperson, or social media manager, our media training is tailored precisely to your needs. We ensure that you can handle critical questions and media crises, articulate the key messages of your company clearly and understandably and present yourself confidently and convincingly. ",{"_uid":257,"text":258,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},"29d8181b-f525-4e49-9eaf-36b9368689ea",{"type":23,"content":259},[260,265,270],{"type":98,"attrs":261,"content":262},{"level":100,"textAlign":28},[263],{"text":264,"type":32},"Companion or complete package",{"type":26,"attrs":266,"content":267},{"textAlign":28},[268],{"text":269,"type":32},"We offer you what your company needs. You decide how much we take on and where you prefer to use your own resources. The collaboration with Werbeberg is always tailored to you: From individual projects or campaigns to long-term support. ",{"type":26,"attrs":271,"content":272},{"textAlign":28},[273,275,279],{"text":274,"type":32},"We align with your schedule, your budget, and your resource plan, ensuring that each measure fits into your strategy. This way, you benefit from ",{"text":276,"type":32,"marks":277},"flexibility",[278],{"type":113},{"text":280,"type":32},", without giving up professional support. You will always have a partner who starts exactly where you need them. ",{"_uid":282,"icon":283,"small":129,"title":285,"static":66,"colspan":127,"rowspan":127,"subTitle":286,"component":170,"description":287},"593bc4ca-fcf2-4434-89a9-15b52e9cf194",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":284},{},"Full-Service","fresh",{"type":23,"content":288},[289],{"type":26,"content":290},[291],{"text":292,"type":32},"With our all-around care, we take care of all your concerns completely - from planning, through implementation, to support. We create effective websites, convincing promotional videos, and fresh content for social media - always in consultation with you and your ideas. ",{"_uid":294,"icon":295,"small":129,"title":297,"static":66,"colspan":127,"rowspan":127,"subTitle":169,"component":170,"description":298},"b6c68492-4bf7-4851-b212-4c7440964b82",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":296},{},"Trainings",{"type":23,"content":299},[300],{"type":26,"attrs":301,"content":302},{"textAlign":28},[303],{"text":304,"type":32},"In our training sessions, you will learn for yourself what matters in effective communication - practical, understandable and tailored to your situation. Afterwards we will advise you individually and develop strategies together that align with your goals and your brand. ",{"_uid":306,"text":307,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},"1f9ffa42-4b5d-4cd8-9c0d-cf556aecb778",{"type":23,"content":308},[309,314],{"type":98,"attrs":310,"content":311},{"level":100,"textAlign":28},[312],{"text":313,"type":32},"Our collaboration",{"type":26,"attrs":315,"content":316},{"textAlign":28},[317],{"text":318,"type":32},"In our first meeting, we get to know you and your company. We want to understand what you stand for and where you want to go. Next, we focus intensively on your brand, develop ideas together and establish a clear plan. Then we implement the measures. We work transparently and always in close communication with you. ","grid-blok",{"_uid":321,"title":322,"subTitle":323,"component":324,"alignCenter":129,"description":325,"callToAction":328,"containerStyle":66,"applyPrimaryLinkToTitle":129},"2717568a-3a01-45d8-ae83-a3f0d9c33aa4","Ready to activate your full potential with PR & media work?","contact us","cta-disruptor-blok",{"type":23,"content":326},[327],{"type":26},[329],{"_uid":330,"link":331,"type":73,"label":333,"component":75},"e8683176-83d3-4b48-8844-e23e1aaf4dbd",{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":332},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},"Schedule your first appointment now",{"_uid":335,"anchor":62,"columns":91,"modules":336,"component":319},"dda391b8-82f9-4764-9809-15b349f9e31c",[337],{"_uid":338,"text":339,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},"1a9c10bc-e906-4796-8641-04ab8fb5b191",{"type":23,"content":340},[341,346,351,356,367],{"type":98,"attrs":342,"content":343},{"level":100,"textAlign":28},[344],{"text":345,"type":32},"Create an impact with Werbeberg",{"type":26,"attrs":347,"content":348},{"textAlign":28},[349],{"text":350,"type":32},"If you want to communicate successfully, you need more than just pretty words. PR and media work are effective when they are strategically planned and professionally implemented. Therefore, important for your company are a strong brand positioning, suitable forms of communication and professional media training. ",{"type":26,"attrs":352,"content":353},{"textAlign":28},[354],{"text":355,"type":32},"We support you in presenting yourself and your brand confidently and authentically. In the beginning, we get to know you and your company. We want to understand what you stand for and where you want to go. Then we focus intensively on your brand, develop ideas together, and establish a clear plan. Afterwards, we implement the measures. We work transparently and always in close communication with you. ",{"type":26,"attrs":357,"content":358},{"textAlign":28},[359,361,365],{"text":360,"type":32},"Through years of experience, we at Werbeberg can offer ",{"text":362,"type":32,"marks":363},"qualitative advice",[364],{"type":113},{"text":366,"type":32},". Let's find out together how we can make your brand visible. ",{"type":26,"attrs":368},{"textAlign":28},{"_uid":370,"images":371,"component":386,"addBackgroundColorToTiles":129},"f28e8ede-9e38-421d-98da-d2d885fbb9d6",[372,376,380,384],{"id":373,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":374,"copyright":62,"fieldtype":161,"meta_data":375},85081256473210,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7136x4608\u002Fd2e0a7e239\u002Fwb_merch.jpg",{},{"id":377,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":378,"copyright":62,"fieldtype":161,"meta_data":379},85081256276594,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2000x1333\u002Fec3ee6a4d9\u002Frosensteiner_social-media.png",{},{"id":381,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":382,"copyright":62,"fieldtype":161,"meta_data":383},85081255998054,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2500x1667\u002F3ff24463bd\u002Fwb_social-media.png",{},{"id":159,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":160,"copyright":62,"fieldtype":161,"meta_data":385},{},"image-tiles-blok",{"_uid":388,"title":322,"subTitle":323,"component":324,"alignCenter":129,"description":389,"callToAction":392,"containerStyle":66,"applyPrimaryLinkToTitle":129},"a2c14a8c-7c79-4a4e-992d-52f76e3191f0",{"type":23,"content":390},[391],{"type":26},[393],{"_uid":394,"link":395,"type":73,"label":333,"component":75},"280bb72c-978e-4de2-8bbd-7bc81f22ad2c",{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":396},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},{"type":23,"content":398},[399,426],{"type":26,"attrs":400,"content":401},{"textAlign":28},[402,404,408,410,414,416,420,422],{"text":403,"type":32},"Good products and services are no longer enough these days - to be noticed, one must ",{"text":405,"type":32,"marks":406},"communicate effectively. ",[407],{"type":113},{"text":409,"type":32},"Media work and public relations achieve exactly that: ",{"text":411,"type":32,"marks":412},"Trust",[413],{"type":113},{"text":415,"type":32},", ",{"text":417,"type":32,"marks":418},"attention ",[419],{"type":113},{"text":421,"type":32},"and",{"text":423,"type":32,"marks":424}," long-term relationships. ",[425],{"type":113},{"type":26,"attrs":427,"content":428},{"textAlign":28},[429,431,435,437,441],{"text":430,"type":32},"As ",{"text":432,"type":32,"marks":433},"Full-Service Agency",[434],{"type":113},{"text":436,"type":32}," we combine strategy, creativity and implementation under one roof. We support you in placing your messages in a way that they are heard and understood. With clear messages, strategic planning, and targeted language, we work together with you to make your brand ",{"text":438,"type":32,"marks":439},"visible ",[440],{"type":113},{"text":442,"type":32},"and activate your full potential.","Boost your reach and credibility with public relations",{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":445},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},{"type":23,"content":447},[448],{"type":26,"content":449},[450,452,453],{"text":451,"type":32},"Do you need help with PR & media work?",{"type":253},{"text":454,"type":32},"We support you!",[456],{"_uid":457,"title":458,"noIndex":129,"ogImage":459,"ogTitle":458,"noFollow":129,"component":463,"description":464,"twitterImage":465,"twitterTitle":62,"ogDescription":464,"twitterDescription":62},"17f75edd-3f3e-4e0c-9c37-0f31529a8582","PR & Media Relations | Werbeberg",{"id":460,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":461,"copyright":62,"fieldtype":161,"meta_data":462,"is_external_url":129},69143673817785,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1280x800\u002F354c573d0d\u002Fseo_og_pr.png",{},"page-seo","Werbeberg from Steyr supports you with PR, media work & media training - for visibility, reach and convincing communication.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":466},{},"Services","Schedule an appointment now","Your free initial consultation",{"id":471,"alt":472,"name":62,"focus":62,"title":62,"source":62,"filename":473,"copyright":62,"fieldtype":161,"meta_data":474,"is_external_url":129},84079360707087,"Jemand steht vor einem Bildschirm und präsentiert","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8192x4608\u002F38f36d5911\u002Fservice_header_pr-medienarbeit.jpg",{"alt":472,"title":62,"source":62,"copyright":62},"article",{"id":471,"alt":472,"name":62,"focus":62,"title":62,"source":62,"filename":473,"copyright":62,"fieldtype":161,"meta_data":477,"is_external_url":129},{"alt":472,"title":62,"source":62,"copyright":62},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":479},{},"Contact us now!","pr-medienarbeit","en\u002Farticles\u002Fpr-medienarbeit",-130,[],472997679,"33e0c063-2187-4e68-a2b0-f18bdb2a00a8","2025-09-26T07:43:03.370Z","en",[],"articles\u002Fpr-medienarbeit",[492],{"path":490,"name":28,"lang":488,"published":28},"Unsere Services erklärt","promo-banner-blok",[496],{"_uid":497,"link":498,"type":73,"label":501,"component":75},"e9eaa17a-6cd4-486a-95f5-2d4424696933",{"id":85,"url":62,"linktype":63,"fieldtype":64,"cached_url":499,"prep":66,"story":500},"\u002Fen\u002Farticles\u002Fpr-medienarbeit",{"name":6,"id":84,"uuid":85,"slug":481,"url":490,"full_slug":482,"_stopResolving":66},"Read now",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"filename":28,"copyright":28,"fieldtype":161,"meta_data":503,"is_external_url":129},{},{"_uid":505,"title":506,"subTitle":507,"component":508,"callToAction":509,"projectsToShow":518,"previewProjects":519,"callToActionLabel":523},"f01206b2-81fc-467b-993f-502f73f74abd","Our success stories","Convince yourself","project-grid-blok",{"id":510,"url":62,"linktype":63,"fieldtype":64,"cached_url":511,"prep":66,"story":512},"752d44c7-4b47-4046-a5c6-1abd6907abf5","\u002Fen\u002Fnewsroom\u002F",{"name":513,"id":514,"uuid":510,"slug":515,"url":516,"full_slug":517,"_stopResolving":66},"Newsroom",473001306,"newsroom","newsroom\u002F","en\u002Fnewsroom\u002F","3",[520,521,522],"e65b7d34-8d6e-4626-89d4-2e1d156fddad","056f6ac5-7663-4587-8998-e54e86e558f4","dfab2c7d-a225-4f12-800c-a46d821593a3","More Case Studies",{"_uid":525,"faqs":526,"title":527,"faqType":528,"subTitle":527,"component":530},"02fc367f-d8a3-4521-9086-216e396125ff",[],"Frequently Asked Questions",[529],"communications","faq-blok",{"_uid":532,"title":533,"subTitle":534,"component":324,"alignCenter":129,"description":535,"callToAction":538,"containerStyle":66},"e8946980-788b-42a0-b040-11955b5890c4","Let's plan your success together!","B2B is a walk in the park: with Werbeberg as a partner.",{"type":23,"content":536},[537],{"type":26},[539],{"_uid":540,"link":541,"type":73,"label":545,"component":75},"5666ecc3-81ce-4f44-8b0d-b692f911bc68",{"id":62,"url":542,"target":543,"linktype":544,"fieldtype":64,"cached_url":542},"https:\u002F\u002Fcal.wb.at\u002Ftobias\u002Fkostenloses-erstgesprach?overlayCalendar=true","_blank","url","Book now",{"_uid":547,"infos":548,"title":649,"subTitle":650,"component":55,"description":651,"callToActions":652},"17a48ac3-f197-4a62-b840-45454e296b4f",[549,566,580,598,616,633],{"_uid":550,"link":551,"title":555,"component":21,"description":560},"f52d24aa-7313-4696-bd03-7055e219afa6",{"id":552,"url":62,"linktype":63,"fieldtype":64,"cached_url":553,"prep":66,"story":554},"800ff2db-85d7-43e1-b20f-ec5d7205d2e6","\u002Fen\u002Fservices\u002Ffocus\u002Fstrategy",{"name":555,"id":556,"uuid":552,"slug":557,"url":558,"full_slug":559,"_stopResolving":66},"Branding",473002566,"branding","services\u002Ffocus\u002Fbranding","en\u002Fservices\u002Ffocus\u002Fbranding",{"type":23,"content":561},[562],{"type":26,"content":563},[564],{"text":565,"type":32},"Creative and effective",{"_uid":567,"link":568,"title":573,"component":21,"description":574},"047dff64-f905-452c-ae61-4e75282768d2",{"id":11,"url":62,"linktype":63,"fieldtype":64,"cached_url":569,"prep":66,"story":570},"\u002Fen\u002Fservices\u002Ffocus\u002Fcommunication-pr",{"name":6,"id":10,"uuid":11,"slug":481,"url":571,"full_slug":572,"_stopResolving":66},"services\u002Ffocus\u002Fpr-medienarbeit","en\u002Fservices\u002Ffocus\u002Fpr-medienarbeit","PR & Media Relations",{"type":23,"content":575},[576],{"type":26,"content":577},[578],{"text":579,"type":32},"Fresh and convincing",{"_uid":581,"link":582,"title":591,"component":21,"description":592},"9e3822a7-ea06-490c-bcc0-ccfca30fe5c7",{"id":583,"url":62,"linktype":63,"fieldtype":64,"cached_url":584,"prep":66,"story":585},"1b3b7989-9937-4537-9e55-8f8bfce94d89","\u002Fen\u002Fservices\u002Ffocus\u002Fwebdesign",{"name":586,"id":587,"uuid":583,"slug":588,"url":589,"full_slug":590,"_stopResolving":66},"Webdesign",68798804644033,"webdesign","services\u002Ffocus\u002Fwebdesign","en\u002Fservices\u002Ffocus\u002Fwebdesign","Web Design",{"type":23,"content":593},[594],{"type":26,"content":595},[596],{"text":597,"type":32},"Functional and clear",{"_uid":599,"link":600,"title":609,"component":21,"description":610},"1f3a0f6e-9c5a-4499-9879-c3100aae0590",{"id":601,"url":62,"linktype":63,"fieldtype":64,"cached_url":602,"prep":66,"story":603},"0c1fad14-09b3-4882-9d64-4d99215a9e43","\u002Fen\u002Fservices\u002Ffocus\u002Fdesign",{"name":604,"id":605,"uuid":601,"slug":606,"url":607,"full_slug":608,"_stopResolving":66},"Grafikdesign",473002432,"grafikdesign","services\u002Ffocus\u002Fgrafikdesign","en\u002Fservices\u002Ffocus\u002Fgrafikdesign","Graphic Design",{"type":23,"content":611},[612],{"type":26,"content":613},[614],{"text":615,"type":32},"Creative and fresh",{"_uid":617,"link":618,"title":622,"component":21,"description":627},"9c68f781-d4f7-43fc-9155-5bc0725895f1",{"id":619,"url":62,"linktype":63,"fieldtype":64,"cached_url":620,"prep":66,"story":621},"8cabb513-dc17-4c64-9073-fe042607003d","\u002Fen\u002Fservices\u002Ffocus\u002Fcampaigning",{"name":622,"id":623,"uuid":619,"slug":624,"url":625,"full_slug":626,"_stopResolving":66},"Online Marketing",473002906,"onlinemarketing","services\u002Ffocus\u002Fonlinemarketing","en\u002Fservices\u002Ffocus\u002Fonlinemarketing",{"type":23,"content":628},[629],{"type":26,"content":630},[631],{"text":632,"type":32},"Effective and convincing",{"_uid":634,"link":635,"title":197,"component":21,"description":643},"0c55bfe7-8eea-4779-80fe-038b8f1ab5fc",{"id":636,"url":62,"linktype":63,"fieldtype":64,"cached_url":637,"prep":66,"story":638},"b089334c-ae42-4ae0-88e8-4cf0a4a7e427","\u002Fen\u002Fservices\u002Ffocus\u002Fsocial-media",{"name":197,"id":639,"uuid":636,"slug":640,"url":641,"full_slug":642,"_stopResolving":66},473001584,"social-media","services\u002Ffocus\u002Fsocial-media","en\u002Fservices\u002Ffocus\u002Fsocial-media",{"type":23,"content":644},[645],{"type":26,"content":646},[647],{"text":648,"type":32},"Authentic and effective","Brand & Communication","Your B2B agency for","With Werbeberg, your communication in the B2B sector becomes a walk in the park. We steer your communication in a direction that is aligned with your brand values and corporate goals. \nThis ensures clear positioning, understanding of your target audience, and increases your visibility and credibility.",[],{"_uid":654,"logos":655,"title":656,"subTitle":657,"component":658,"logoGroup":659,"callToAction":779,"callToActionLabel":782},"23e74464-7362-4f86-97a1-f8d18d71190c",[],"Companies that already trust us","We work with brands that inspire us.","logo-cloud-blok",{"name":660,"created_at":661,"published_at":662,"updated_at":663,"id":664,"uuid":665,"content":666,"slug":768,"full_slug":769,"sort_by_date":28,"position":770,"tag_list":771,"is_startpage":129,"parent_id":772,"meta_data":28,"group_id":773,"first_published_at":774,"release_id":28,"lang":488,"path":28,"alternates":775,"default_full_slug":776,"translated_slugs":777,"_stopResolving":66},"Clients","2024-05-14T05:43:03.133Z","2026-01-23T10:38:57.913Z","2026-01-23T10:38:57.928Z",494657606,"265f2748-410b-428d-b54e-e1a4f13c277f",{"_uid":667,"logos":668,"component":767},"339231d4-588c-4074-9fd6-3fde00c5de72",[669,679,687,695,703,711,719,727,735,743,751,759],{"_uid":670,"link":671,"logo":673,"component":678},"374fd2a8-14b5-40ec-816f-35fa4e7b88c2",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},"\u002Fen\u002F",{"id":674,"alt":675,"name":62,"focus":62,"title":62,"source":62,"filename":676,"copyright":62,"fieldtype":161,"meta_data":677,"is_private":129,"is_external_url":129},14602832,"Riegler Metallbau GmbH Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F08f415a8f6\u002Friegler_metall.png",{},"linked-logo",{"_uid":680,"link":681,"logo":682,"component":678},"98cec3e8-f734-4918-bf4a-ef4296ba901d",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":683,"alt":684,"name":62,"focus":62,"title":62,"source":62,"filename":685,"copyright":62,"fieldtype":161,"meta_data":686,"is_private":129,"is_external_url":129},14602827,"CCE Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F72609d9826\u002Fcce.png",{},{"_uid":688,"link":689,"logo":690,"component":678},"4a868656-d082-42b6-86bd-2f80e40c8afd",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":691,"alt":692,"name":62,"focus":62,"title":62,"source":62,"filename":693,"copyright":62,"fieldtype":161,"meta_data":694,"is_private":129,"is_external_url":129},14602826,"MEHLER Elektrotechnik Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002Fd0be0dee91\u002Fmehler_elektrotechnik.png",{},{"_uid":696,"link":697,"logo":698,"component":678},"5966c1b5-12ee-474b-a3b2-01ed7a947ca8",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":699,"alt":700,"name":62,"focus":62,"title":62,"source":62,"filename":701,"copyright":62,"fieldtype":161,"meta_data":702,"is_private":129,"is_external_url":129},14602823,"my-PV Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002Fbbcbf22b57\u002Fmypv.png",{},{"_uid":704,"link":705,"logo":706,"component":678},"90993bf2-e7d1-4e7f-89f3-4c394b7c61a1",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":707,"alt":708,"name":62,"focus":62,"title":62,"source":62,"filename":709,"copyright":62,"fieldtype":161,"meta_data":710,"is_private":129,"is_external_url":129},14602829,"NKE Austria Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F55fff9a460\u002Fnke_austria_gmbh.png",{},{"_uid":712,"link":713,"logo":714,"component":678},"f6063bd5-9cb1-4ef2-9a28-2d2b5e6f50ec",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":715,"alt":716,"name":62,"focus":62,"title":62,"source":62,"filename":717,"copyright":62,"fieldtype":161,"meta_data":718,"is_private":129,"is_external_url":129},15080352,"iDEAL AKE Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F365x132\u002F474daedf91\u002Fideal-ake-logo.svg",{"alt":716,"title":62,"source":62,"copyright":62},{"_uid":720,"link":721,"logo":722,"component":678},"940b7aa4-4255-4807-8899-6ca522c95aa5",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":723,"alt":724,"name":62,"focus":62,"title":62,"source":62,"filename":725,"copyright":62,"fieldtype":161,"meta_data":726,"is_private":129,"is_external_url":129},14603079,"PPÖ Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F19086ed3e2\u002Fppoe_logo.png",{},{"_uid":728,"link":729,"logo":730,"component":678},"1fee501f-813b-49ff-9e35-5155e3ebf4a4",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":731,"alt":732,"name":62,"focus":62,"title":62,"source":62,"filename":733,"copyright":62,"fieldtype":161,"meta_data":734,"is_private":129,"is_external_url":129},14602824,"WILO Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F059fe3c072\u002Fwilo.png",{},{"_uid":736,"link":737,"logo":738,"component":678},"697df1cc-fbd8-46cf-9cf0-3718efa5bdf4",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":739,"alt":740,"name":62,"focus":62,"title":62,"source":62,"filename":741,"copyright":62,"fieldtype":161,"meta_data":742,"is_private":129,"is_external_url":129},15080457,"RIS GmbH","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002Fe119d8e89f\u002Fris_gmbh.png",{"alt":740,"title":62,"source":62,"copyright":62},{"_uid":744,"link":745,"logo":746,"component":678},"23274cb7-678c-4e0c-965b-16fefdbffce1",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":747,"alt":748,"name":62,"focus":62,"title":62,"source":62,"filename":749,"copyright":62,"fieldtype":161,"meta_data":750,"is_private":129,"is_external_url":129},14602821,"Delivery Hero Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002F510e27cc06\u002Fdelivery_hero.png",{},{"_uid":752,"link":753,"logo":754,"component":678},"dfd790ea-5e00-4c94-9b42-730cbfd56d17",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":755,"alt":756,"name":62,"focus":62,"title":62,"source":62,"filename":757,"copyright":62,"fieldtype":161,"meta_data":758,"is_private":129,"is_external_url":129},15080494,"BETA Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F117x24\u002F03e677d2b7\u002Fbeta-logo.svg",{"alt":756,"title":62,"source":62,"copyright":62},{"_uid":760,"link":761,"logo":762,"component":678},"81230e63-48ba-445b-b6e4-e04242aa2a6a",{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":763,"alt":764,"name":62,"focus":62,"title":62,"source":62,"filename":765,"copyright":62,"fieldtype":161,"meta_data":766,"is_private":129,"is_external_url":129},14602822,"GRS Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F861x386\u002Faf14851044\u002Fgrs_wirtschaftsprufung_steuerberater_gmbh.png",{},"logo","clients","en\u002F_logos\u002Fclients",-10,[],493310750,"e00c3180-8fdd-4576-8db4-e0d1c980904d","2024-05-14T05:43:53.368Z",[],"_logos\u002Fclients",[778],{"path":776,"name":28,"lang":488,"published":28},{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66,"story":781},"\u002Fen\u002Fcontact\u002F",{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},"Get to know us",{"_uid":784,"info":785,"label":786,"title":787,"subTitle":788,"component":789},"69524e84-d080-4f42-a6ba-c85cda9d4645",[],"Subscribe","Stay up to date with us and our offers!","Never miss","newsletter-blok",[791],{"_uid":792,"image":793,"title":573,"video":798,"component":803,"mobileImage":804,"mobileVideo":808},"6e04ca9d-eb00-4470-943d-4c328d3e7bf8",{"id":794,"alt":795,"name":62,"focus":62,"title":62,"source":62,"filename":796,"copyright":62,"fieldtype":161,"meta_data":797,"is_external_url":129},16272076,"Männliche Person vor einer digitalen Tafel auf der ein Prozess visualisiert ist","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F9ac37112b6\u002Fstrategiekonzeption_stillframe.jpg",{"alt":795,"title":62,"source":62,"copyright":62},{"id":799,"alt":800,"name":62,"focus":62,"title":62,"source":62,"filename":801,"copyright":62,"fieldtype":161,"meta_data":802,"is_external_url":129},67353376845187,"Video mit dunklem Hintergrund und Visualisierungen von verschiedenen Werbeberg Projekten im Bereich Kommunikation und PR.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002Ffd9ebb62c0\u002Fheader_communication-pr-1080p.mp4",{"alt":800,"title":62,"source":62,"copyright":62},"image-hero-blok",{"id":805,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":806,"copyright":62,"fieldtype":161,"meta_data":807,"is_external_url":129},69515037073533,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002Fce8304a578\u002Fbranding_hochformat_stillframe.jpg",{},{"id":809,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":810,"copyright":62,"fieldtype":161,"meta_data":811,"is_external_url":129},69514322788431,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F80eb3a461f\u002Fteilbereich_strategie_hochformat.mp4",{},[813],{"_uid":814,"title":815,"noIndex":129,"ogImage":816,"ogTitle":815,"noFollow":129,"component":463,"description":820,"twitterImage":821,"twitterTitle":62,"ogDescription":820,"twitterDescription":62},"78e3f361-eaba-430a-8a9a-7cea99342e2b","PR & media relations for B2B | Werbeberg – Brand & Communication",{"id":817,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":818,"copyright":62,"fieldtype":161,"meta_data":819,"is_external_url":129},69143781800654,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1280x800\u002F652af99333\u002Fseo_og_pr_en.png",{},"Our B2B agency specialises in PR & media relations and supports your company with media training, PR campaigns and communication strategies.\nPR & media relations is a walk in the park: with Werbeberg.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":822},{},"page",50,[],472998631,"ac1d3544-7a47-4391-8ea8-d7d6ea315e56","2025-07-04T09:47:41.046Z",[],[831],{"path":571,"name":28,"lang":488,"published":28},1779444362,[834,889],{"name":660,"created_at":661,"published_at":662,"updated_at":663,"id":664,"uuid":665,"content":835,"slug":768,"full_slug":769,"sort_by_date":28,"position":770,"tag_list":885,"is_startpage":129,"parent_id":772,"meta_data":28,"group_id":773,"first_published_at":774,"release_id":28,"lang":488,"path":28,"alternates":886,"default_full_slug":776,"translated_slugs":887},{"_uid":667,"logos":836,"component":767},[837,841,845,849,853,857,861,865,869,873,877,881],{"_uid":670,"link":838,"logo":839,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":674,"alt":675,"name":62,"focus":62,"title":62,"source":62,"filename":676,"copyright":62,"fieldtype":161,"meta_data":840,"is_private":129,"is_external_url":129},{},{"_uid":680,"link":842,"logo":843,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":683,"alt":684,"name":62,"focus":62,"title":62,"source":62,"filename":685,"copyright":62,"fieldtype":161,"meta_data":844,"is_private":129,"is_external_url":129},{},{"_uid":688,"link":846,"logo":847,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":691,"alt":692,"name":62,"focus":62,"title":62,"source":62,"filename":693,"copyright":62,"fieldtype":161,"meta_data":848,"is_private":129,"is_external_url":129},{},{"_uid":696,"link":850,"logo":851,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":699,"alt":700,"name":62,"focus":62,"title":62,"source":62,"filename":701,"copyright":62,"fieldtype":161,"meta_data":852,"is_private":129,"is_external_url":129},{},{"_uid":704,"link":854,"logo":855,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":707,"alt":708,"name":62,"focus":62,"title":62,"source":62,"filename":709,"copyright":62,"fieldtype":161,"meta_data":856,"is_private":129,"is_external_url":129},{},{"_uid":712,"link":858,"logo":859,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":715,"alt":716,"name":62,"focus":62,"title":62,"source":62,"filename":717,"copyright":62,"fieldtype":161,"meta_data":860,"is_private":129,"is_external_url":129},{"alt":716,"title":62,"source":62,"copyright":62},{"_uid":720,"link":862,"logo":863,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":723,"alt":724,"name":62,"focus":62,"title":62,"source":62,"filename":725,"copyright":62,"fieldtype":161,"meta_data":864,"is_private":129,"is_external_url":129},{},{"_uid":728,"link":866,"logo":867,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":731,"alt":732,"name":62,"focus":62,"title":62,"source":62,"filename":733,"copyright":62,"fieldtype":161,"meta_data":868,"is_private":129,"is_external_url":129},{},{"_uid":736,"link":870,"logo":871,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":739,"alt":740,"name":62,"focus":62,"title":62,"source":62,"filename":741,"copyright":62,"fieldtype":161,"meta_data":872,"is_private":129,"is_external_url":129},{"alt":740,"title":62,"source":62,"copyright":62},{"_uid":744,"link":874,"logo":875,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":747,"alt":748,"name":62,"focus":62,"title":62,"source":62,"filename":749,"copyright":62,"fieldtype":161,"meta_data":876,"is_private":129,"is_external_url":129},{},{"_uid":752,"link":878,"logo":879,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":755,"alt":756,"name":62,"focus":62,"title":62,"source":62,"filename":757,"copyright":62,"fieldtype":161,"meta_data":880,"is_private":129,"is_external_url":129},{"alt":756,"title":62,"source":62,"copyright":62},{"_uid":760,"link":882,"logo":883,"component":678},{"id":62,"url":62,"linktype":63,"fieldtype":64,"cached_url":672,"prep":66},{"id":763,"alt":764,"name":62,"focus":62,"title":62,"source":62,"filename":765,"copyright":62,"fieldtype":161,"meta_data":884,"is_private":129,"is_external_url":129},{},[],[],[888],{"path":776,"name":28,"lang":488,"published":28},{"name":6,"created_at":81,"published_at":82,"updated_at":83,"id":84,"uuid":85,"content":890,"slug":481,"full_slug":482,"sort_by_date":28,"position":483,"tag_list":1157,"is_startpage":129,"parent_id":485,"meta_data":28,"group_id":486,"first_published_at":487,"release_id":28,"lang":488,"path":28,"alternates":1158,"default_full_slug":490,"translated_slugs":1159},{"_uid":87,"body":891,"text":1103,"title":443,"ctaLink":1136,"ctaText":1138,"pageSeo":1145,"category":467,"ctaLabel":468,"ctaTitle":469,"cardImage":1151,"component":475,"coverImage":1153,"coverVideo":1155,"ctaSubTitle":480},[892,1050,1058,1085,1095],{"_uid":90,"anchor":62,"columns":91,"modules":893,"component":319},[894,917,936,939,958,979,1003,1022,1030,1039],{"_uid":94,"text":895,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":896},[897,901,909],{"type":98,"attrs":898,"content":899},{"level":100,"textAlign":28},[900],{"text":103,"type":32},{"type":26,"attrs":902,"content":903},{"textAlign":28},[904,905,908],{"text":108,"type":32},{"text":110,"type":32,"marks":906},[907],{"type":113},{"text":115,"type":32},{"type":26,"attrs":910,"content":911},{"textAlign":28},[912,913,916],{"text":120,"type":32},{"text":122,"type":32,"marks":914},[915],{"type":113},{"text":126,"type":32},{"_uid":131,"text":918,"colspan":127,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":919},[920,924],{"type":98,"attrs":921,"content":922},{"level":100,"textAlign":28},[923],{"text":138,"type":32},{"type":26,"attrs":925,"content":926},{"textAlign":28},[927,928,931,932,935],{"text":143,"type":32},{"text":145,"type":32,"marks":929},[930],{"type":113},{"text":149,"type":32},{"text":151,"type":32,"marks":933},[934],{"type":113},{"text":155,"type":32},{"_uid":157,"image":937,"colspan":127,"rowspan":127,"component":163,"addBackdrop":129},{"id":159,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":160,"copyright":62,"fieldtype":161,"meta_data":938,"is_external_url":129},{},{"_uid":165,"icon":940,"small":129,"title":168,"static":66,"colspan":127,"rowspan":127,"subTitle":169,"component":170,"description":942},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":941},{},{"type":23,"content":943},[944,946],{"type":98,"attrs":945},{"level":175,"textAlign":28},{"type":26,"attrs":947,"content":948},{"textAlign":28},[949,950,953,954,957],{"text":180,"type":32},{"text":182,"type":32,"marks":951},[952],{"type":113},{"text":186,"type":32},{"text":188,"type":32,"marks":955},[956],{"type":113},{"text":192,"type":32},{"_uid":194,"icon":959,"small":129,"title":197,"static":66,"colspan":127,"rowspan":127,"subTitle":198,"component":170,"description":961},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":960},{},{"type":23,"content":962},[963,975],{"type":26,"attrs":964,"content":965},{"textAlign":28},[966,967,970,971,974],{"text":205,"type":32},{"text":207,"type":32,"marks":968},[969],{"type":113},{"text":211,"type":32},{"text":213,"type":32,"marks":972},[973],{"type":113},{"text":217,"type":32},{"type":26,"attrs":976,"content":977},{"textAlign":28},[978],{"text":222,"type":32},{"_uid":224,"text":980,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":981},[982,986,998],{"type":98,"attrs":983,"content":984},{"level":100,"textAlign":28},[985],{"text":231,"type":32},{"type":26,"attrs":987,"content":988},{"textAlign":28},[989,990,993,994,997],{"text":236,"type":32},{"text":238,"type":32,"marks":991},[992],{"type":113},{"text":242,"type":32},{"text":244,"type":32,"marks":995},[996],{"type":113},{"text":248,"type":32},{"type":26,"attrs":999,"content":1000},{"textAlign":28},[1001,1002],{"type":253},{"text":255,"type":32},{"_uid":257,"text":1004,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":1005},[1006,1010,1014],{"type":98,"attrs":1007,"content":1008},{"level":100,"textAlign":28},[1009],{"text":264,"type":32},{"type":26,"attrs":1011,"content":1012},{"textAlign":28},[1013],{"text":269,"type":32},{"type":26,"attrs":1015,"content":1016},{"textAlign":28},[1017,1018,1021],{"text":274,"type":32},{"text":276,"type":32,"marks":1019},[1020],{"type":113},{"text":280,"type":32},{"_uid":282,"icon":1023,"small":129,"title":285,"static":66,"colspan":127,"rowspan":127,"subTitle":286,"component":170,"description":1025},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1024},{},{"type":23,"content":1026},[1027],{"type":26,"content":1028},[1029],{"text":292,"type":32},{"_uid":294,"icon":1031,"small":129,"title":297,"static":66,"colspan":127,"rowspan":127,"subTitle":169,"component":170,"description":1033},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1032},{},{"type":23,"content":1034},[1035],{"type":26,"attrs":1036,"content":1037},{"textAlign":28},[1038],{"text":304,"type":32},{"_uid":306,"text":1040,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":1041},[1042,1046],{"type":98,"attrs":1043,"content":1044},{"level":100,"textAlign":28},[1045],{"text":313,"type":32},{"type":26,"attrs":1047,"content":1048},{"textAlign":28},[1049],{"text":318,"type":32},{"_uid":321,"title":322,"subTitle":323,"component":324,"alignCenter":129,"description":1051,"callToAction":1054,"containerStyle":66,"applyPrimaryLinkToTitle":129},{"type":23,"content":1052},[1053],{"type":26},[1055],{"_uid":330,"link":1056,"type":73,"label":333,"component":75},{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":1057},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},{"_uid":335,"anchor":62,"columns":91,"modules":1059,"component":319},[1060],{"_uid":338,"text":1061,"colspan":91,"rowspan":127,"component":128,"addBackdrop":129},{"type":23,"content":1062},[1063,1067,1071,1075,1083],{"type":98,"attrs":1064,"content":1065},{"level":100,"textAlign":28},[1066],{"text":345,"type":32},{"type":26,"attrs":1068,"content":1069},{"textAlign":28},[1070],{"text":350,"type":32},{"type":26,"attrs":1072,"content":1073},{"textAlign":28},[1074],{"text":355,"type":32},{"type":26,"attrs":1076,"content":1077},{"textAlign":28},[1078,1079,1082],{"text":360,"type":32},{"text":362,"type":32,"marks":1080},[1081],{"type":113},{"text":366,"type":32},{"type":26,"attrs":1084},{"textAlign":28},{"_uid":370,"images":1086,"component":386,"addBackgroundColorToTiles":129},[1087,1089,1091,1093],{"id":373,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":374,"copyright":62,"fieldtype":161,"meta_data":1088},{},{"id":377,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":378,"copyright":62,"fieldtype":161,"meta_data":1090},{},{"id":381,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":382,"copyright":62,"fieldtype":161,"meta_data":1092},{},{"id":159,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":160,"copyright":62,"fieldtype":161,"meta_data":1094},{},{"_uid":388,"title":322,"subTitle":323,"component":324,"alignCenter":129,"description":1096,"callToAction":1099,"containerStyle":66,"applyPrimaryLinkToTitle":129},{"type":23,"content":1097},[1098],{"type":26},[1100],{"_uid":394,"link":1101,"type":73,"label":333,"component":75},{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":1102},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},{"type":23,"content":1104},[1105,1124],{"type":26,"attrs":1106,"content":1107},{"textAlign":28},[1108,1109,1112,1113,1116,1117,1120,1121],{"text":403,"type":32},{"text":405,"type":32,"marks":1110},[1111],{"type":113},{"text":409,"type":32},{"text":411,"type":32,"marks":1114},[1115],{"type":113},{"text":415,"type":32},{"text":417,"type":32,"marks":1118},[1119],{"type":113},{"text":421,"type":32},{"text":423,"type":32,"marks":1122},[1123],{"type":113},{"type":26,"attrs":1125,"content":1126},{"textAlign":28},[1127,1128,1131,1132,1135],{"text":430,"type":32},{"text":432,"type":32,"marks":1129},[1130],{"type":113},{"text":436,"type":32},{"text":438,"type":32,"marks":1133},[1134],{"type":113},{"text":442,"type":32},{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":65,"prep":66,"story":1137},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72,"_stopResolving":66},{"type":23,"content":1139},[1140],{"type":26,"content":1141},[1142,1143,1144],{"text":451,"type":32},{"type":253},{"text":454,"type":32},[1146],{"_uid":457,"title":458,"noIndex":129,"ogImage":1147,"ogTitle":458,"noFollow":129,"component":463,"description":464,"twitterImage":1149,"twitterTitle":62,"ogDescription":464,"twitterDescription":62},{"id":460,"alt":62,"name":62,"focus":62,"title":62,"source":62,"filename":461,"copyright":62,"fieldtype":161,"meta_data":1148,"is_external_url":129},{},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1150},{},{"id":471,"alt":472,"name":62,"focus":62,"title":62,"source":62,"filename":473,"copyright":62,"fieldtype":161,"meta_data":1152,"is_external_url":129},{"alt":472,"title":62,"source":62,"copyright":62},{"id":471,"alt":472,"name":62,"focus":62,"title":62,"source":62,"filename":473,"copyright":62,"fieldtype":161,"meta_data":1154,"is_external_url":129},{"alt":472,"title":62,"source":62,"copyright":62},{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1156},{},[],[],[1160],{"path":490,"name":28,"lang":488,"published":28},[1162,1163,1164,1165,1166,1167,1168,1169,1170],{"name":604,"id":605,"uuid":601,"slug":606,"url":607,"full_slug":608},{"name":586,"id":587,"uuid":583,"slug":588,"url":589,"full_slug":590},{"name":513,"id":514,"uuid":510,"slug":515,"url":516,"full_slug":517},{"name":6,"id":10,"uuid":11,"slug":481,"url":571,"full_slug":572},{"name":555,"id":556,"uuid":552,"slug":557,"url":558,"full_slug":559},{"name":622,"id":623,"uuid":619,"slug":624,"url":625,"full_slug":626},{"name":6,"id":84,"uuid":85,"slug":481,"url":490,"full_slug":482},{"name":68,"id":69,"uuid":61,"slug":70,"url":71,"full_slug":72},{"name":197,"id":639,"uuid":636,"slug":640,"url":641,"full_slug":642},{"age":1172,"cache-control":1173,"connection":1174,"content-encoding":1175,"content-type":1176,"date":1177,"etag":1178,"referrer-policy":1179,"sb-be-version":1180,"server":1181,"transfer-encoding":1182,"vary":1183,"via":1184,"x-amz-cf-id":1185,"x-amz-cf-pop":1186,"x-cache":1187,"x-content-type-options":1188,"x-frame-options":1189,"x-permitted-cross-domain-policies":1190,"x-request-id":1191,"x-runtime":1192,"x-xss-protection":1193},"124643","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Fri, 22 May 2026 13:58:46 GMT","W\u002F\"b017fafabdee29c6eba24e2d1cfb7c70\"","strict-origin-when-cross-origin","5.881.0","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 d9ded362658a71bc4f5c03fb78a1085c.cloudfront.net (CloudFront)","UzRZp1NRB9RisIYW57F_uN8sjXkxKlHvOFUJZjp0y0yQtYsrBDdT1Q==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","0033dee2-7e3d-4caf-bdd8-46a2f549d312","0.111228","0",{"data":1195,"headers":1964,"perPage":175,"total":175},{"stories":1196,"cv":832,"rels":1962,"links":1963},[1197,1433,1661],{"name":1198,"created_at":1199,"published_at":1200,"updated_at":1201,"id":1202,"uuid":522,"content":1203,"slug":1422,"full_slug":1423,"sort_by_date":28,"position":1424,"tag_list":1425,"is_startpage":129,"parent_id":1426,"meta_data":28,"group_id":1427,"first_published_at":1428,"release_id":28,"lang":488,"path":28,"alternates":1429,"default_full_slug":1430,"translated_slugs":1431},"WILO","2025-02-25T08:13:43.503Z","2025-04-25T10:00:00.056Z","2025-04-25T10:00:00.129Z",631556366,{"_uid":1204,"body":1205,"name":1391,"pageSeo":1392,"cardImgae":1403,"cardVideo":1408,"component":1413,"coverImage":1414,"coverVideo":1418},"fa889aa7-e47c-4dae-8a7a-23ab851955b9",[1206,1238,1268,1359,1371,1378],{"_uid":1207,"infos":1208,"title":1236,"subTitle":1237,"component":55},"fa86c54d-8a4a-4f90-9136-63b0d885c556",[1209,1218,1227],{"_uid":1210,"title":1211,"component":21,"description":1212},"14bcd188-a883-441b-a156-768bd33c3c9d","Adaptation to the target groups",{"type":23,"content":1213},[1214],{"type":26,"content":1215},[1216],{"text":1217,"type":32},"Analysis of relevant target groups and delivery of relevant content to each target group.",{"_uid":1219,"title":1220,"component":21,"description":1221},"ebd4a034-6f7f-4788-bf09-9e19db98f7b7","Compelling content strategy",{"type":23,"content":1222},[1223],{"type":26,"content":1224},[1225],{"text":1226,"type":32},"Planning and implementation of compelling content with a focus on video content.",{"_uid":1228,"title":1229,"component":21,"description":1230},"37598f66-e7a4-481b-9a4b-12673aba1710","Selection of the appropriate platforms",{"type":23,"content":1231},[1232],{"type":26,"content":1233},[1234],{"text":1235,"type":32},"Operate selected social media platforms professionally and increase performance and reach to effectively target the audience.","Hard Facts","About the project",{"_uid":1239,"anchor":62,"columns":91,"modules":1240,"component":319},"6e1fc26a-248d-455a-bb49-ee71573297bc",[1241,1254],{"_uid":1242,"small":129,"title":1243,"colspan":127,"rowspan":127,"subTitle":1198,"component":170,"description":1244},"a96896ad-5ede-4b1d-949c-12253831b4e9","The customer",{"type":23,"content":1245},[1246,1250],{"type":26,"content":1247},[1248],{"text":1249,"type":32},"From hidden champion to one of the largest pump providers worldwide. Shaped by a long tradition and eventful history, the family-owned company founded in 1872 in Dortmund has developed into the world's leading premium provider of pumps, systems, and solutions. ",{"type":26,"content":1251},[1252],{"text":1253,"type":32},"Intelligent, efficient, and environmentally friendly - with its products and solutions, processes, and business models, Wilo is already the digital pioneer in the industry today. As a premium provider of pump technologies for building services, water management, and industry, Wilo convinces worldwide with innovative solutions, smart products, and individual services. ",{"_uid":1255,"small":129,"title":1256,"colspan":127,"rowspan":127,"subTitle":1257,"component":170,"description":1258},"5690ce6b-6188-46f1-a9e3-7dc1909cd99e","The problem","We have solved it",{"type":23,"content":1259},[1260,1264],{"type":26,"content":1261},[1262],{"text":1263,"type":32},"The Wilo team had the desire to approach and improve their social media presence and performance. An increase in professionalism in social media communication, channel management, and content was expected. Furthermore, recruiting campaigns should continue to be actively emphasized and executed.",{"type":26,"content":1265},[1266],{"text":1267,"type":32},"An important aspect here was also the impact of the social media presence on the company's image and the effective use of channels and content to achieve maximum impact.",{"_uid":1269,"anchor":62,"columns":127,"modules":1270,"component":319},"34798723-1b8e-400b-a31a-2470be62f409",[1271],{"_uid":1272,"text":1273,"colspan":127,"rowspan":127,"component":128},"c713cb45-038f-411c-8cc4-81bda82ed73e",{"type":23,"content":1274},[1275,1280,1290,1294,1295,1303,1307,1308,1316,1320,1321,1329,1333,1334,1342,1346,1347,1355],{"type":98,"attrs":1276,"content":1277},{"level":100},[1278],{"text":1279,"type":32},"Solved Challenges",{"type":26,"content":1281},[1282],{"text":1283,"type":32,"marks":1284},"Expansion of target group",[1285,1286],{"type":113},{"type":1287,"attrs":1288},"styled",{"class":1289},"uppercase tracking-[0.3rem] text-tint-primary-500",{"type":26,"content":1291},[1292],{"text":1293,"type":32},"First of all, an analysis of the target group was carried out. Here we found that it mainly consisted of the employees of Wilo and their relatives, and that other relevant groups, especially B2B plant manufacturers and installers, had not been reached up to that point.",{"type":26},{"type":26,"content":1296},[1297],{"text":1298,"type":32,"marks":1299},"Effective Channel Strategy",[1300,1301],{"type":113},{"type":1287,"attrs":1302},{"class":1289},{"type":26,"content":1304},[1305],{"text":1306,"type":32},"Based on the analysis of the target audience, we selected the appropriate channels through which the desired target group can be reached most effectively. In this case, we chose the platforms Instagram and Facebook, as this is where the target audience is primarily active.",{"type":26},{"type":26,"content":1309},[1310],{"text":1311,"type":32,"marks":1312},"Convince with key messages.",[1313,1314],{"type":113},{"type":1287,"attrs":1315},{"class":1289},{"type":26,"content":1317},[1318],{"text":1319,"type":32},"The key messages are the central component of a successful communication strategy and highlight the unique selling points and benefits of working with Wilo. The content conveys the unique service, good accessibility, and wide range of products that go beyond heat pumps - in short: Wilo is a proud partner of installers, distinguished by close collaboration with the target audience and unique quality.",{"type":26},{"type":26,"content":1322},[1323],{"text":1324,"type":32,"marks":1325},"Compelling Content Strategy",[1326,1327],{"type":113},{"type":1287,"attrs":1328},{"class":1289},{"type":26,"content":1330},[1331],{"text":1332,"type":32},"However, the work was not yet done with the selection of the right channels and the relevant target audience. Together with Wilo, we developed a content plan with various formats and topics that were then implemented into convincing content. The formats focus on testimonials from installers about successful and satisfying cooperation with Wilo, as well as insights into the company with introductions of individuals in the \"Wilo Voices\" format and showcasing the quality products in unboxing videos. ",{"type":26},{"type":26,"content":1335},[1336],{"text":1337,"type":32,"marks":1338},"Fresh content of the highest quality",[1339,1340],{"type":113},{"type":1287,"attrs":1341},{"class":1289},{"type":26,"content":1343},[1344],{"text":1345,"type":32},"Not only fresh ideas but also a correspondingly high-quality implementation is crucial. Here is our solution, the organization of \"Content Days\" events. The content for the upcoming campaigns is therefore produced in a bundled manner, which allows us to work efficiently and ensure quality and continuity. In order to effectively convince the target audience with relevant information, there is now an increasing focus on video content.",{"type":26},{"type":26,"content":1348},[1349],{"text":1350,"type":32,"marks":1351},"Image management through employer branding",[1352,1353],{"type":113},{"type":1287,"attrs":1354},{"class":1289},{"type":26,"content":1356},[1357],{"text":1358,"type":32},"With regular and high-quality posts on social media platforms, Wilo's image is also strengthened, promising a long-term positive impact.",{"_uid":1360,"title":1361,"subTitle":1362,"component":324,"alignCenter":129,"description":1363,"callToAction":1366,"containerStyle":66},"f231f0c9-4ade-46d6-91cf-f09f707cfebf","Do you also have a project?","Now it's your turn.",{"type":23,"content":1364},[1365],{"type":26},[1367],{"_uid":1368,"link":1369,"type":73,"label":1370,"component":75},"f8af4c56-e588-4d7f-9c32-613d8db7177d",{"id":61,"url":62,"target":543,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66},"Contact",{"_uid":1372,"title":1373,"subTitle":1374,"component":508,"callToAction":1375,"projectsToShow":518,"previewProjects":1376,"callToActionLabel":1377},"c58be933-ebb7-465a-b2c5-827d2be5df63","More projects","Discover more",{"id":510,"url":62,"linktype":63,"fieldtype":64,"cached_url":511,"prep":66},[],"More case studies",{"_uid":1379,"title":1361,"subTitle":1380,"component":324,"alignCenter":66,"description":1381,"callToAction":1387,"containerStyle":129},"5340e087-fc04-447a-aa6c-085ccba8fd44","It's your turn",{"type":23,"content":1382},[1383],{"type":26,"content":1384},[1385],{"text":1386,"type":32},"Together with you, we are working on the solution.",[1388],{"_uid":1389,"link":1390,"type":73,"label":1370,"component":75},"c5ba3fed-6565-46b9-a379-9992813bf5b2",{"id":61,"url":62,"target":543,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66},"Wilo: Social Media Marketing, fresh and convincing",[1393],{"_uid":1394,"title":1391,"noIndex":129,"ogImage":1395,"ogTitle":1391,"noFollow":129,"component":463,"description":1400,"twitterImage":1401,"twitterTitle":62,"ogDescription":1400,"twitterDescription":62},"83ef7c90-9e4b-4754-a6c8-9c2b9c2c3e1e",{"id":1396,"alt":1397,"name":62,"focus":62,"title":62,"source":62,"filename":1398,"copyright":62,"fieldtype":161,"meta_data":1399,"is_external_url":129},20098601,"Laptop rechts zeigt die Analyse einer Farbpalette.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F5000x2625\u002Fe3ff535ce0\u002Feaa_og.png",{"alt":1397,"title":62,"source":62,"copyright":62},"With social media marketing to a fresh and convincing brand presence.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1402},{},{"id":1404,"alt":1405,"name":62,"focus":62,"title":62,"source":62,"filename":1406,"copyright":62,"fieldtype":161,"meta_data":1407,"is_external_url":129},21705666,"Bildschirme zeigen das Social Media Profil von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002F50e7fe387e\u002Fwilo_casestudy_some.jpeg",{"alt":1405,"title":62,"source":62,"copyright":62},{"id":1409,"alt":1410,"name":62,"focus":62,"title":62,"source":62,"filename":1411,"copyright":62,"fieldtype":161,"meta_data":1412,"is_external_url":129},21463243,"Laptops in einem dunklem Raum zeigen Social Media Content von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002Fbc51be4f8c\u002Fwilo_casestudy_withouttext-1080p.mp4",{"alt":1410,"title":62,"source":62,"copyright":62},"project",{"id":1415,"alt":1405,"name":62,"focus":62,"title":62,"source":62,"filename":1416,"copyright":62,"fieldtype":161,"meta_data":1417,"is_external_url":129},21705665,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F791105ae7e\u002Fwilo_casestudy_header.jpeg",{"alt":1405,"title":62,"source":62,"copyright":62},{"id":1419,"alt":1410,"name":62,"focus":62,"title":62,"source":62,"filename":1420,"copyright":62,"fieldtype":161,"meta_data":1421,"is_external_url":129},21463215,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F85570eed5e\u002Fwilo_header_16to9-1080p.mp4",{"alt":1410,"title":62,"source":62,"copyright":62},"wilo","en\u002Fprojects\u002Fwilo",40,[],472998459,"dc185fe5-cb79-45a2-be9f-41a2000b1dd6","2025-03-31T08:08:26.332Z",[],"projects\u002Fwilo",[1432],{"path":1430,"name":28,"lang":488,"published":28},{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1437,"id":1438,"uuid":520,"content":1439,"slug":1653,"full_slug":1654,"sort_by_date":28,"position":824,"tag_list":1655,"is_startpage":129,"parent_id":1426,"meta_data":28,"group_id":1656,"first_published_at":1436,"release_id":28,"lang":488,"path":28,"alternates":1657,"default_full_slug":1658,"translated_slugs":1659},"Bitzinger","2024-11-28T09:00:43.411Z","2025-01-21T09:31:47.966Z","2025-01-21T09:31:48.003Z",586654826,{"_uid":1204,"body":1440,"name":1623,"pageSeo":1624,"cardImgae":1635,"cardVideo":1640,"component":1413,"coverImage":1645,"coverVideo":1649},[1441,1467,1499,1520,1577,1600,1609,1613],{"_uid":1207,"infos":1442,"title":1236,"subTitle":1237,"component":55},[1443,1451,1459],{"_uid":1210,"title":1444,"component":21,"description":1445},"Modernity and tradition",{"type":23,"content":1446},[1447],{"type":26,"content":1448},[1449],{"text":1450,"type":32},"The Augustinerkeller with its elements blends harmoniously into the Bitzinger brand world and yet does justice to further development.",{"_uid":1228,"title":1452,"component":21,"description":1453},"Digital & offline",{"type":23,"content":1454},[1455],{"type":26,"content":1456},[1457],{"text":1458,"type":32},"The modern headless website and the interior of the restaurant reflect the elegant design and contribute to the unmistakable hospitality of Sepp Bitzinger. ",{"_uid":1219,"title":1460,"component":21,"description":1461},"Viennese sausage enjoyment on the web",{"type":23,"content":1462},[1463],{"type":26,"content":1464},[1465],{"text":1466,"type":32},"With the Headless webshop solution, the real Viennese sausage stand feeling can also be experienced at home.",{"_uid":1239,"anchor":62,"columns":91,"modules":1468,"component":319},[1469,1486],{"_uid":1242,"small":129,"title":1470,"colspan":127,"rowspan":127,"subTitle":1471,"component":170,"description":1472},"The Client","About",{"type":23,"content":1473},[1474,1478,1482],{"type":26,"content":1475},[1476],{"text":1477,"type":32},"The traditional Viennese brand Bitzinger has always stood for enjoyment and hospitality at the highest level and it is impossible to imagine Vienna without its sausage stands, especially at the Albertina. ",{"type":26,"content":1479},[1480],{"text":1481,"type":32},"With the reopening of its vinotheque in the Augustinerkeller - Bitzinger's “The Passion” - the only restaurant designed by renowned architect Hans Hollein opened in May 2024 - with an exclusive ambience, sophisticated food and the finest wines. In November, Bitzinger's “The Cellar” in the Augustinerkeller reopened its doors as a restaurant where traditional Viennese cuisine meets modern sophistication. The third area of the Augustinerkeller - Bitzinger's “The Event” - will also be available as an exclusive setting for business events or company celebrations. ",{"type":26,"content":1483},[1484],{"text":1485,"type":32},"From the sausage stand to fine dining, Bitzinger is considered part of the Viennese world of indulgence and is therefore firmly anchored in the minds of visitors.",{"_uid":1255,"small":129,"title":1487,"colspan":127,"rowspan":127,"subTitle":1488,"component":170,"description":1489},"The Problem","We solved",{"type":23,"content":1490},[1491,1495],{"type":26,"content":1492},[1493],{"text":1494,"type":32},"With the reopening of the vinotheque, the focus was on developing a design that fits in with the Bitzinger family's image and meets the challenge and opportunity of further developing a traditional Viennese brand. When expanding the brand, it was essential to continuously recognize potential and thus not stand in the way of further development. At the same time, traditional values and recognition value must be preserved.",{"type":26,"content":1496},[1497],{"text":1498,"type":32},"The Bitzinger brand was faced with precisely this difficulty and strived for a brand identity that reflected the reopening of the vinotheque and the Augustinerkeller in a modern way and combined with traditional values.",{"_uid":1500,"anchor":62,"columns":127,"modules":1501,"component":319},"dd9e1a9a-a7f1-40a7-8ee5-6f3a03a1a787",[1502],{"_uid":1503,"small":129,"title":1504,"colspan":91,"rowspan":91,"subTitle":1505,"component":170,"description":1506},"749ed522-79b6-485a-9b60-b59d844c86e6","The Solution","We provided",{"type":23,"content":1507},[1508,1512,1516],{"type":26,"content":1509},[1510],{"text":1511,"type":32},"Closely linked to the customer, we look at the key characteristics of the traditional company. What does the brand stand for? How is the enjoyment of Viennese products communicated? And how should the Augustinerkeller fit into the overall picture? With the help of mood boards, various potential color palettes and different style suggestions, we were able to work out the direction for the three sub-areas of the Augustinerkeller together with our client at the beginning. Based on this, we developed logos, consistent color and image worlds as well as supporting design elements for “The Passion”, “The Cellar” and “The Event”.",{"type":26,"content":1513},[1514],{"text":1515,"type":32},"The various communication measures for the opening of “The Passion” and “The Cellar” bring the defined design into practice and ensure that the appearance can be experienced not only on paper, but also in the Augustinerkeller itself and beyond. From the invitations for the opening, to printed materials for the vinotheque and the restaurant, to the implementation of various video shoots, we have been supporting our client since the start of the project. Especially when the Augustinerkeller reopened after a long period of time, we were in constant contact with the customer as well as with the trades involved, such as the interior designers who gave the restaurant its new look. Thanks to close, personal support, we were able to adapt the design language and elements to the atmosphere on site and also collaborate with the interior designer on signage, etc.",{"type":26,"content":1517},[1518],{"text":1519,"type":32},"In addition to our involvement with the Augustinerkeller, we were also able to support the Viennese sausage stand culture. “Unique taste at home” - this was the message that Bitzinger's sausages were to share with people at home. Using our headless webshop solution, we also brought the Viennese sausage experience to life digitally. The sausages can now be easily ordered and prepared with tips on how to enjoy them perfectly. The good and close cooperation with DHL Express Austria should also be mentioned here, which ensures smooth shipping and a positive experience when the parcel is handed over during the customer journey. ",{"_uid":1269,"anchor":62,"columns":127,"modules":1521,"component":319},[1522],{"_uid":1272,"text":1523,"colspan":127,"rowspan":127,"component":128},{"type":23,"content":1524},[1525,1530,1538,1542,1549,1553,1561,1565,1573],{"type":98,"attrs":1526,"content":1527},{"level":100},[1528],{"text":1529,"type":32},"Challenges we solved",{"type":26,"content":1531},[1532],{"text":1533,"type":32,"marks":1534},"Communication planning and event support",[1535,1536],{"type":113},{"type":1287,"attrs":1537},{"class":1289},{"type":26,"content":1539},[1540],{"text":1541,"type":32},"We began with a comprehensive introduction to the world of the traditional Viennese brand. What makes it special, what are its goals and how can we communicate successfully? In collaboration with the client and the interior designer for the location, we supported Bitzinger throughout the event process and beyond.",{"type":26,"content":1543},[1544],{"text":1444,"type":32,"marks":1545},[1546,1547],{"type":113},{"type":1287,"attrs":1548},{"class":1289},{"type":26,"content":1550},[1551],{"text":1552,"type":32},"The Augustinerkeller is considered a true Viennese original. As part of the further development of the brand, the traditional brand has been refined with fresh charm without ignoring traditional core values. The design blends harmoniously into the Bitzinger brand world and yet does justice to the further development.",{"type":26,"content":1554},[1555],{"text":1556,"type":32,"marks":1557},"Genuine Viennese sausage enjoyment on the web",[1558,1559],{"type":113},{"type":1287,"attrs":1560},{"class":1289},{"type":26,"content":1562},[1563],{"text":1564,"type":32},"itzinger's sausages are regarded as a unique culinary experience in Vienna and have become indispensable. The Viennese sausage stand culture should now also be brought to life at home. Exclusivity and enjoyment were transported to the web via the separate webshop, making it possible to enjoy the sausages at home.",{"type":26,"content":1566},[1567],{"text":1568,"type":32,"marks":1569},"Separation and interplay of designs",[1570,1571],{"type":113},{"type":1287,"attrs":1572},{"class":1289},{"type":26,"content":1574},[1575],{"text":1576,"type":32},"The fact that the Augustinerkeller consists of three areas is very important for the design development. Each area tells its own story and thus distinguishes itself from the other parts. Nevertheless, the design worlds are not so different that they do not harmonize well with each other, as the three areas are naturally communicated to the outside world through the shared location and their interplay with each other.",{"_uid":1578,"images":1579,"component":386,"addBackgroundColorToTiles":129},"faccc4aa-1e06-47e5-9589-1a35c3edc26e",[1580,1585,1590,1595],{"id":1581,"alt":1582,"name":62,"focus":62,"title":62,"source":62,"filename":1583,"copyright":62,"fieldtype":161,"meta_data":1584},18743317,"Bitzinger Webauftritt.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fef8b049be6\u002Fwebseite.jpg",{"alt":1582,"title":62,"source":62,"copyright":62},{"id":1586,"alt":1587,"name":62,"focus":62,"title":62,"source":62,"filename":1588,"copyright":62,"fieldtype":161,"meta_data":1589},18743316,"Bitzinger Branding.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2000x1174\u002F2089bbb883\u002Fbitzinger_branding.png",{"alt":1587,"title":62,"source":62,"copyright":62},{"id":1591,"alt":1592,"name":62,"focus":62,"title":62,"source":62,"filename":1593,"copyright":62,"fieldtype":161,"meta_data":1594},18743318,"Bitzinger Reservierungskarten.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002F6908168057\u002Freservierungskarten.jpg",{"alt":1592,"title":62,"source":62,"copyright":62},{"id":1596,"alt":1597,"name":62,"focus":62,"title":62,"source":62,"filename":1598,"copyright":62,"fieldtype":161,"meta_data":1599},18743315,"Bitzinger Weinkarte.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fee8b647bbc\u002Fweinkarte.jpg",{"alt":1597,"title":62,"source":62,"copyright":62},{"_uid":1360,"title":1601,"subTitle":1602,"component":324,"alignCenter":129,"description":1603,"callToAction":1606,"containerStyle":66},"You got a project too?","Its your turn",{"type":23,"content":1604},[1605],{"type":26},[1607],{"_uid":1368,"link":1608,"type":73,"label":1370,"component":75},{"id":61,"url":62,"target":543,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66},{"_uid":1372,"title":1610,"subTitle":1374,"component":508,"callToAction":1611,"projectsToShow":518,"previewProjects":1612,"callToActionLabel":1377},"Further Projects",{"id":510,"url":62,"linktype":63,"fieldtype":64,"cached_url":511,"prep":66},[],{"_uid":1379,"title":1601,"subTitle":1602,"component":324,"alignCenter":66,"description":1614,"callToAction":1620,"containerStyle":129},{"type":23,"content":1615},[1616],{"type":26,"content":1617},[1618],{"text":1619,"type":32},"Together with you, we work on the solution.",[1621],{"_uid":1389,"link":1622,"type":73,"label":1370,"component":75},{"id":61,"url":62,"target":543,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66},"Bitzinger: A true Viennese original, innovative & digital",[1625],{"_uid":1394,"title":1626,"noIndex":129,"ogImage":1627,"ogTitle":1626,"noFollow":129,"component":463,"description":1632,"twitterImage":1633,"twitterTitle":62,"ogDescription":1632,"twitterDescription":62},"Bitzinger case study",{"id":1628,"alt":1629,"name":62,"focus":62,"title":62,"source":62,"filename":1630,"copyright":62,"fieldtype":161,"meta_data":1631,"is_external_url":129},18716761,"Mock Up mit Farbpalette","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3922x2302\u002F4caf4c5f04\u002Fbitzinger_branding.png",{"alt":1629,"title":62,"source":62,"copyright":62},"The traditional Viennese company - original, innovative and digital experience.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1634},{},{"id":1636,"alt":1637,"name":62,"focus":62,"title":62,"source":62,"filename":1638,"copyright":62,"fieldtype":161,"meta_data":1639,"is_external_url":129},20082036,"Bitzinger Laptop Mockup","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002F2d87704ba1\u002Fbitzinger_9to16.png",{"alt":1637,"title":62,"source":62,"copyright":62},{"id":1641,"alt":1642,"name":62,"focus":62,"title":62,"source":62,"filename":1643,"copyright":62,"fieldtype":161,"meta_data":1644,"is_external_url":129},20081831,"Bitzinger Case Study Video.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002Fca1dc98e06\u002Fcasestudy_bitzinger-1080p.mp4",{"alt":1642,"title":62,"source":62,"copyright":62},{"id":1646,"alt":1637,"name":62,"focus":62,"title":62,"source":62,"filename":1647,"copyright":62,"fieldtype":161,"meta_data":1648,"is_external_url":129},20082037,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fd0c81fe5ca\u002Fbitzinger_16to9.png",{"alt":1637,"title":62,"source":62,"copyright":62},{"id":1650,"alt":1637,"name":62,"focus":62,"title":62,"source":62,"filename":1651,"copyright":62,"fieldtype":161,"meta_data":1652,"is_external_url":129},20082056,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F48e546651e\u002Fbitzingercasestudy16to9-1080p.mp4",{"alt":1637,"title":62,"source":62,"copyright":62},"bitzinger","en\u002Fprojects\u002Fbitzinger",[],"2b2f8dcf-781e-45da-878c-d3bfbbef3d8d",[],"projects\u002Fbitzinger",[1660],{"path":1658,"name":28,"lang":488,"published":28},{"name":1662,"created_at":1663,"published_at":1664,"updated_at":1665,"id":1666,"uuid":521,"content":1667,"slug":1952,"full_slug":1953,"sort_by_date":28,"position":1954,"tag_list":1955,"is_startpage":129,"parent_id":1426,"meta_data":28,"group_id":1956,"first_published_at":1957,"release_id":28,"lang":488,"path":28,"alternates":1958,"default_full_slug":1959,"translated_slugs":1960},"GEM2GO","2024-04-04T14:07:00.917Z","2026-05-22T10:03:01.583Z","2026-05-22T10:03:01.608Z",472998891,{"_uid":1668,"body":1669,"name":1921,"pageSeo":1922,"cardImgae":1934,"cardVideo":1939,"component":1413,"coverImage":1944,"coverVideo":1948},"94aa5c1e-44e3-41a6-b4bb-1a7a0f9742ab",[1670,1713,1752,1833,1846,1888,1896,1902,1909],{"_uid":1671,"anchor":62,"columns":91,"modules":1672,"component":319},"96c907df-8d46-4684-801b-52faf1a3031e",[1673,1687],{"_uid":1674,"icon":1675,"small":129,"title":1680,"static":129,"colspan":127,"rowspan":91,"subTitle":1470,"component":170,"description":1681},"a6a34b63-13d7-439f-b143-801a66f8d135",{"id":1676,"alt":1677,"name":62,"focus":62,"title":62,"source":62,"filename":1678,"copyright":62,"fieldtype":161,"meta_data":1679,"is_external_url":129},15038955,"GEM2GO Logo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F819x819\u002Fcce10cc888\u002Fgem2go_basic_outline_rgb.svg",{"alt":1677,"title":62,"source":62,"copyright":62},"RIS | GEM2GO",{"type":23,"content":1682},[1683],{"type":26,"content":1684},[1685],{"text":1686,"type":32},"RIS is the company that created GEM2GO, the only mobile citizen service app that combines all of Austria's municipalities in one app. All important info and news at your fingertips.",{"_uid":1688,"text":1689,"colspan":127,"rowspan":127,"component":128},"7cefa062-522d-44ed-aa11-5d0559992ccc",{"type":23,"content":1690},[1691,1698,1699,1703,1707,1711,1712],{"type":98,"attrs":1692,"content":1693},{"level":100},[1694],{"text":1695,"type":32,"marks":1696},"Communicating the Release of a Major App Update",[1697],{"type":113},{"type":26},{"type":26,"content":1700},[1701],{"text":1702,"type":32},"We have worked with RIS on several occiasions and were really excited when they told us about the next major update to their GEM2GO App.",{"type":26,"content":1704},[1705],{"text":1706,"type":32},"They had everything planned out in terms of how the app should look like and what needed to change. What wasn't as clear - how to get their customers and partners on board.",{"type":26,"content":1708},[1709],{"text":1710,"type":32},"That's where we came in. Our job was to figure out how and where to communicate this milestone in GEM2GO's journey and accompany our friends at RIS along that way. This included not only taking a deep dive into who exactly their target group was and how to effectively talk to them, but also creating all media for the whole campaign and making optimal use of the available communications channels.",{"type":26},{"type":26},{"_uid":1714,"infos":1715,"title":1750,"subTitle":1751,"component":55},"1aa6da71-2a5a-4b85-894a-cfff501dfc66",[1716,1732,1741],{"_uid":1717,"title":1718,"component":21,"description":1719},"1224ba34-8143-4f63-826a-5fe45969b3ee","Brand Analysis",{"type":23,"content":1720},[1721],{"type":26,"content":1722},[1723,1725,1730],{"text":1724,"type":32},"Together with our friends at ",{"text":1726,"type":32,"marks":1727},"Brands & Friends",[1728],{"type":1729},"italic",{"text":1731,"type":32},", we made sure to correctly pinpoint not only the needs and pains of our client, but also their competitors and target group.",{"_uid":1733,"title":1734,"component":21,"description":1735},"919a6122-5908-47ea-99d7-713c05461e58","Agile Workflows",{"type":23,"content":1736},[1737],{"type":26,"content":1738},[1739],{"text":1740,"type":32},"With only about a month to start the campaign off, we relied on our agile workflows to asynchronously plan and create content, while always giving our clients the chance to contribute.",{"_uid":1742,"title":1743,"component":21,"description":1744},"1a7e7b9a-453e-469e-80ff-f79b19c34d1b","Multichannel",{"type":23,"content":1745},[1746],{"type":26,"content":1747},[1748],{"text":1749,"type":32},"Communicating across more than 10 distinct mediums, we made sure to reach every customer at the right point and time.","What made this interesting?","In Short",{"_uid":1753,"content":1754,"component":1832},"062bd26a-6558-4e57-ae85-8be7ef6a38ca",{"type":23,"content":1755},[1756,1761,1766,1770,1775,1779,1784,1788,1793,1802,1806,1810,1820,1824,1828],{"type":98,"attrs":1757,"content":1758},{"level":100},[1759],{"text":1760,"type":32},"Step by Step",{"type":98,"attrs":1762,"content":1763},{"level":175},[1764],{"text":1765,"type":32},"Knowing the client",{"type":26,"content":1767},[1768],{"text":1769,"type":32},"While having a good time with your clients over a beer or two is great, it's not what we mean when we say, that we need to know our client. In order to produce content that feels authentic and conveys the messages effectively, taking a close look at who our client is as a brand and how they are - and want to be - perceived by their customers can be essential.",{"type":98,"attrs":1771,"content":1772},{"level":175},[1773],{"text":1774,"type":32},"Having a proper plan",{"type":26,"content":1776},[1777],{"text":1778,"type":32},"Realistically, nothing ever goes 100% according to plan. Our clients having a change of mind about something or simply giving additional input along the way is to be expected - and in a lot of cases even a great thing! But to be able to quickly react to that, the base plan has to be solid.",{"type":98,"attrs":1780,"content":1781},{"level":175},[1782],{"text":1783,"type":32},"Creating Compelling Content",{"type":26,"content":1785},[1786],{"text":1787,"type":32},"Last but not least, actually producing the content that will make the customers put their trust into our client, is the part where the 'classic' work begins. PR articles, newsletters, web graphics, social media posts, video content and much more are part of what made this campaign work.",{"type":98,"attrs":1789,"content":1790},{"level":100},[1791],{"text":1792,"type":32},"Presenting: 'Markenkern'",{"type":26,"content":1794},[1795,1797,1800],{"text":1796,"type":32},"Before even really kicking of the project, we took the time and together with our friends at ",{"text":1726,"type":32,"marks":1798},[1799],{"type":1729},{"text":1801,"type":32},", we took our clients through the process of discovering and defining their identity as a brand using the framework of 'Markenkern'. ",{"type":26,"content":1803},[1804],{"text":1805,"type":32},"Using this technique, we not only helped clarify who GEM2GO is and how the brand needed to communicate, but also worked out their positioning in the market as a whole and specifically towards their direct competitors.",{"type":26,"content":1807},[1808],{"text":1809,"type":32},"These insights were essential for creating text, imagery and video content that really represented our client and elevated them from their competitors.",{"type":98,"attrs":1811,"content":1812},{"level":100},[1813,1818],{"text":1814,"type":32,"marks":1815},"Quick",[1816],{"type":1817},"underline",{"text":1819,"type":32}," and Steady",{"type":26,"content":1821},[1822],{"text":1823,"type":32},"With just over a month until the start of the campaign, we had to act fast. But with all the information from the previous step, we were prepared to map out the campaign and make sure that we would reach all the right people using the optimal channels in record time.",{"type":26,"content":1825},[1826],{"text":1827,"type":32},"Thanks to the solid foundation that the 'Markenkern' process provided, we were able to swiftly create an extensive plan and establish a smooth feedback process with our client.  ",{"type":26,"content":1829},[1830],{"text":1831,"type":32},"Using our usual agile workflows, we managed to start off the campaign with several weeks worth of content ready to go.","text-blok",{"_uid":1834,"images":1835,"component":386,"addBackgroundColorToTiles":129},"d2bc7a3c-1f69-496e-8228-3158f5f43f34",[1836,1841],{"id":1837,"alt":1838,"name":62,"focus":62,"title":62,"source":62,"filename":1839,"copyright":62,"fieldtype":161,"meta_data":1840,"is_private":129},15026683,"RIS Brief Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F88dd8084e3\u002Fris_brief.png",{"alt":1838,"title":62,"source":62,"copyright":62},{"id":1842,"alt":1843,"name":62,"focus":62,"title":62,"source":62,"filename":1844,"copyright":62,"fieldtype":161,"meta_data":1845,"is_private":129},15026682,"RIS Flyer Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F95aa69a2fc\u002Fris_postwurf-flyer.png",{"alt":1843,"title":62,"source":62,"copyright":62},{"_uid":1847,"content":1848,"component":1832},"cb3221ab-cea2-4b1b-a42b-5415758c6997",{"type":23,"content":1849},[1850,1855,1859,1863,1867,1872,1876,1880],{"type":98,"attrs":1851,"content":1852},{"level":100},[1853],{"text":1854,"type":32},"Multiple Target Audiences",{"type":26,"content":1856},[1857],{"text":1858,"type":32},"A challenge we not only faced during this campaign, but are - as I am writing this case study - actively helping our client to overcome in several aspects of their business, are the duality in their target audience. ",{"type":26,"content":1860},[1861],{"text":1862,"type":32},"As a provider of a mobile citizen app, our client has to effectively communicate with both the app's end users, who are the citizens, and the municipalities' officials, who are the people managing and providing the content for their citizens through the app. ",{"type":26,"content":1864},[1865],{"text":1866,"type":32},"To address this issue, we had to make sure to always reach the correct person, at the correct point and time through the appropriate channels with content tailored to them. This is part of the reason we ended up communicated across more than 10 different channels.",{"type":98,"attrs":1868,"content":1869},{"level":175},[1870],{"text":1871,"type":32},"How do you reach Municipality Officials?",{"type":26,"content":1873},[1874],{"text":1875,"type":32},"This was a question we faced early on when working out the ins and ends of this campaign. We understand that it is hard to put trust into a software provider. Most people can't strongly relate to a company like that and to making them feel understood is oftentimes very difficult.",{"type":26,"content":1877},[1878],{"text":1879,"type":32},"But who do municipality officials trust? Well, the simple answer is - each other! And by that we don't mean the major trusting their secretary ;)",{"type":26,"content":1881},[1882,1886],{"text":1883,"type":32,"marks":1884},"Giving the Officials a Voice - ",[1885],{"type":113},{"text":1887,"type":32},"for our use case, this was the conclusion. By interviewing majors and other officials, we were able to give our client someone who would proudly vouch for them, and their customers someone to put their trust into!",{"_uid":1889,"images":1890,"component":386},"67f9a2d6-3618-4700-b7d7-f3cadaef409b",[1891],{"id":1892,"alt":1893,"name":62,"focus":62,"title":62,"source":62,"filename":1894,"copyright":62,"fieldtype":161,"meta_data":1895,"is_private":129},15026681,"RIS Social Media Posts","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F2408x2408\u002F80e378a5c2\u002Fris_some.png",{"alt":1893,"title":62,"source":62,"copyright":62},{"_uid":1897,"videoId":1898,"component":1899,"container":66,"myContainer":66,"placeholderImage":1900},"c718c0f0-5adc-4dee-a001-85c467d430d6","895815574","vimeo-blok",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1901},{},{"_uid":1903,"title":1904,"subTitle":1905,"component":1906,"testimonials":1907},"9671d469-1f47-46ce-8cde-2e17215fc5f5","What our client says about this","Testimonials","testimonial-blok",[1908],"401e638e-c473-49ce-be09-7cf4467dbf34",{"_uid":1910,"title":1911,"subTitle":1912,"component":324,"alignCenter":129,"description":1913,"callToAction":1916,"containerStyle":66},"2e53c549-1722-4c25-8768-fb453978652f","Need a solution like this?","Get in Touch",{"type":23,"content":1914},[1915],{"type":26},[1917],{"_uid":1918,"link":1919,"type":73,"label":1920,"component":75},"4a3f1459-1182-4656-8516-9bbcb6c917cb",{"id":61,"url":62,"linktype":63,"fieldtype":64,"cached_url":780,"prep":66},"Book Appointment","GEM2GO - How We Amplified Impact Across Channels",[1923],{"_uid":1924,"title":1925,"noIndex":129,"ogImage":1926,"ogTitle":1925,"noFollow":129,"component":463,"description":1931,"twitterImage":1932,"twitterTitle":62,"ogDescription":1931,"twitterDescription":62},"e0e6dfc6-45e9-4c22-ad81-e6cda529fe8c","Gem2Go - Case Study",{"id":1927,"alt":1928,"name":62,"focus":62,"title":62,"source":62,"filename":1929,"copyright":62,"fieldtype":161,"meta_data":1930,"is_private":129,"is_external_url":129},15075739,"Case Study - GEM2GO Schriftzug auf dunklem Hintergrund mit Foto von Social Media Postings","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F1200x630\u002F44ee21bad7\u002Fgem2go_casestudy_og.png",{"alt":1928,"title":62,"source":62,"copyright":62},"How we amplified impact across channels for Gem2Go.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":161,"meta_data":1933},{},{"id":1935,"alt":1936,"name":62,"focus":62,"title":62,"source":62,"filename":1937,"copyright":62,"fieldtype":161,"meta_data":1938,"is_private":129,"is_external_url":129},14829653,"GEM2GO Mockup Thumbnail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F1080x1920\u002F8c8de5c114\u002Fthumbnail_gem2go_9to16.png",{"alt":1936,"title":62,"source":62,"copyright":62},{"id":1940,"alt":1941,"name":62,"focus":62,"title":62,"source":62,"filename":1942,"copyright":62,"fieldtype":161,"meta_data":1943,"is_private":129,"is_external_url":129},14829668,"GEM2GO Mockup","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002Fx\u002Fc63ab7ddcf\u002Fmockup_gem2go_9to16-1080p.mp4",{"alt":1941,"title":62,"source":62,"copyright":62},{"id":1945,"alt":1936,"name":62,"focus":62,"title":62,"source":62,"filename":1946,"copyright":62,"fieldtype":161,"meta_data":1947,"is_private":129,"is_external_url":129},14829622,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F1920x1080\u002F69c4b7abc5\u002Fgem2go_thumbnail_16to9.png",{"alt":1936,"title":62,"source":62,"copyright":62},{"id":1949,"alt":1941,"name":62,"focus":62,"title":62,"source":62,"filename":1950,"copyright":62,"fieldtype":161,"meta_data":1951,"is_private":129,"is_external_url":129},14829617,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002Fx\u002Fbf33f65701\u002Fmockup_gem2go_16to9.mp4",{"alt":1941,"title":62,"source":62,"copyright":62},"gem2go","en\u002Fprojects\u002Fgem2go",-20,[],"def47cc9-c403-469d-9aa0-bfb4b30e3744","2024-04-04T14:13:45.603Z",[],"projects\u002Fgem2go",[1961],{"path":1959,"name":28,"lang":488,"published":28},[],[],{"age":1172,"cache-control":1173,"connection":1174,"content-encoding":1175,"content-type":1176,"date":1177,"etag":1965,"per-page":518,"referrer-policy":1179,"sb-be-version":1180,"server":1181,"total":518,"transfer-encoding":1182,"vary":1183,"via":1184,"x-amz-cf-id":1966,"x-amz-cf-pop":1186,"x-cache":1187,"x-content-type-options":1188,"x-frame-options":1189,"x-permitted-cross-domain-policies":1190,"x-request-id":1967,"x-runtime":1968,"x-xss-protection":1193},"W\u002F\"bfc5baa671d86ed4415a1beeb8a96315\"","z-Vt_2onzYfJgLDXAXtGohWl9ht8_YwRc6SRZIhZ2x6cL7YviKDPkA==","acf0a975-f315-4fc1-9273-2cbc6ad60fa1","0.052504",{"data":1970,"headers":2110,"perPage":2118,"total":2119},{"stories":1971,"cv":832,"rels":2108,"links":2109},[1972,2003,2028,2057,2083],{"name":1973,"created_at":1974,"published_at":1975,"updated_at":1976,"id":1977,"uuid":1978,"content":1979,"slug":1994,"full_slug":1995,"sort_by_date":28,"position":770,"tag_list":1996,"is_startpage":129,"parent_id":1997,"meta_data":28,"group_id":1998,"first_published_at":1975,"release_id":28,"lang":488,"path":28,"alternates":1999,"default_full_slug":2000,"translated_slugs":2001},"Was bringt mir ein Beratungsworkshop konkret?","2025-07-02T12:34:11.407Z","2025-08-06T11:43:50.041Z","2025-08-06T11:43:50.060Z",64594130590819,"33e767d5-0072-4d97-be44-a375ddc747b5",{"_uid":1980,"answer":1981,"service":1991,"question":1992,"component":1993},"2a5e8fd3-667c-410e-a817-1c81b246389e",{"type":23,"content":1982},[1983,1987],{"type":26,"content":1984},[1985],{"text":1986,"type":32},"In our workshops, you will not only receive theoretical knowledge, but together we will develop directly implementable strategies and measures that are perfectly tailored to your situation.",{"type":26,"content":1988},[1989],{"text":1990,"type":32},"From concepts to developing your individual communication strategy to clearly positioning your company in the market - we advise you on all communication matters.",[529],"What concrete benefits does a consulting workshop bring me?","faq","was-bringt-mir-ein-beratungsworkshop-konkret","en\u002F_faqs\u002Fcommunication-pr\u002Fwas-bringt-mir-ein-beratungsworkshop-konkret",[],64593916701618,"3528ebfc-7b43-40ce-b5c5-9028096a829e",[],"_faqs\u002Fcommunication-pr\u002Fwas-bringt-mir-ein-beratungsworkshop-konkret",[2002],{"path":2000,"name":28,"lang":488,"published":28},{"name":2004,"created_at":2005,"published_at":2006,"updated_at":2007,"id":2008,"uuid":2009,"content":2010,"slug":2019,"full_slug":2020,"sort_by_date":28,"position":2021,"tag_list":2022,"is_startpage":129,"parent_id":1997,"meta_data":28,"group_id":2023,"first_published_at":2006,"release_id":28,"lang":488,"path":28,"alternates":2024,"default_full_slug":2025,"translated_slugs":2026},"Übernehmt ihr auch die komplette Betreuung meiner Social-Media-Kanäle?","2025-07-02T12:44:14.338Z","2025-08-06T11:43:54.036Z","2025-08-06T11:43:54.051Z",64596600189556,"47ceee06-3b6c-49fa-9d85-280301acc0df",{"_uid":1980,"answer":2011,"service":2017,"question":2018,"component":1993},{"type":23,"content":2012},[2013],{"type":26,"content":2014},[2015],{"text":2016,"type":32},"Yes, upon request, we take care of everything: from strategic planning to creating targeted content, to regular posting and community management. We ensure that your channels stay up to date, your messages are professionally conveyed, and you stay connected with your target audience.",[529],"Do you also take care of the complete management of my social media channels?","uebernehmt-ihr-auch-die-komplette-betreuung-meiner-social-media-kanaele-","en\u002F_faqs\u002Fcommunication-pr\u002Fuebernehmt-ihr-auch-die-komplette-betreuung-meiner-social-media-kanaele-",0,[],"36e8b068-6b65-4871-9400-f2b243508591",[],"_faqs\u002Fcommunication-pr\u002Fuebernehmt-ihr-auch-die-komplette-betreuung-meiner-social-media-kanaele-",[2027],{"path":2025,"name":28,"lang":488,"published":28},{"name":2029,"created_at":2030,"published_at":2031,"updated_at":2032,"id":2033,"uuid":2034,"content":2035,"slug":2048,"full_slug":2049,"sort_by_date":28,"position":2050,"tag_list":2051,"is_startpage":129,"parent_id":1997,"meta_data":28,"group_id":2052,"first_published_at":2031,"release_id":28,"lang":488,"path":28,"alternates":2053,"default_full_slug":2054,"translated_slugs":2055},"Ist ein Medientraining für mich sinnvoll?","2025-07-02T12:46:40.823Z","2025-08-06T11:43:56.451Z","2025-08-06T11:43:56.465Z",64597200188791,"0b00a18d-2cd6-4032-a477-5375ec17de90",{"_uid":1980,"answer":2036,"service":2046,"question":2047,"component":1993},{"type":23,"content":2037},[2038,2042],{"type":26,"content":2039},[2040],{"text":2041,"type":32},"Do you often speak in public, stand in front of an audience, or get interviewed regularly?",{"type":26,"content":2043},[2044],{"text":2045,"type":32},"Then media training is just right for you. We support you with practical know-how to help you communicate your messages clearly and convincingly. You will learn how to respond confidently to critical questions in interviews and how to navigate different formats securely - so that you always appear professional and self-assured.",[529],"Is media training useful for me?","ist-ein-medientraining-fuer-mich-sinnvoll-","en\u002F_faqs\u002Fcommunication-pr\u002Fist-ein-medientraining-fuer-mich-sinnvoll-",10,[],"f2401cc3-9adc-4c33-b318-4e4ad6510f7c",[],"_faqs\u002Fcommunication-pr\u002Fist-ein-medientraining-fuer-mich-sinnvoll-",[2056],{"path":2054,"name":28,"lang":488,"published":28},{"name":2058,"created_at":2059,"published_at":2060,"updated_at":2061,"id":2062,"uuid":2063,"content":2064,"slug":2073,"full_slug":2074,"sort_by_date":28,"position":2075,"tag_list":2076,"is_startpage":129,"parent_id":1997,"meta_data":28,"group_id":2077,"first_published_at":2078,"release_id":28,"lang":488,"path":28,"alternates":2079,"default_full_slug":2080,"translated_slugs":2081},"Was bringt professionelle Pressearbeit meinem Unternehmen?","2025-07-02T14:34:39.618Z","2025-08-06T13:12:10.707Z","2025-08-06T13:12:10.727Z",64623737343116,"2c2ab4ed-ca7e-4da8-8da4-7d5c75a16b45",{"_uid":1980,"answer":2065,"service":2071,"question":2072,"component":1993},{"type":23,"content":2066},[2067],{"type":26,"content":2068},[2069],{"text":2070,"type":32},"With professional press work, you strategically place your messages in relevant media outlets, ensuring efficient external communication. This helps increase the visibility of your company, strengthens credibility, supports brand building, and fosters long-term trust with your customers, partners, and the public.",[529],"What are the benefits of professional press work for my company?","was-bringt-professionelle-pressearbeit-meinem-unternehmen-","en\u002F_faqs\u002Fcommunication-pr\u002Fwas-bringt-professionelle-pressearbeit-meinem-unternehmen-",20,[],"a48d3066-32f9-4ad8-ad8c-ebf33fff2280","2025-08-06T11:43:58.796Z",[],"_faqs\u002Fcommunication-pr\u002Fwas-bringt-professionelle-pressearbeit-meinem-unternehmen-",[2082],{"path":2080,"name":28,"lang":488,"published":28},{"name":2084,"created_at":2085,"published_at":2086,"updated_at":2087,"id":2088,"uuid":2089,"content":2090,"slug":2099,"full_slug":2100,"sort_by_date":28,"position":2101,"tag_list":2102,"is_startpage":129,"parent_id":1997,"meta_data":28,"group_id":2103,"first_published_at":2086,"release_id":28,"lang":488,"path":28,"alternates":2104,"default_full_slug":2105,"translated_slugs":2106},"Welche Leistungen umfasst die Kommunikationsbegleitung genau?","2025-07-02T12:39:27.556Z","2025-08-06T11:44:01.358Z","2025-08-06T11:44:01.370Z",64595425529544,"33125578-9de6-444f-b3d0-2a5418b73e49",{"_uid":1980,"answer":2091,"service":2097,"question":2098,"component":1993},{"type":23,"content":2092},[2093],{"type":26,"content":2094},[2095],{"text":2096,"type":32},"Our communication support includes everything you need for a professional appearance. From social media and content creation for your socials to PR and public relations, to the design of various printed materials, we accompany you in all communication matters. We pay attention to your needs and tailor our services individually to you and your company.",[529],"What services does communication support include exactly?","welche-leistungen-umfasst-die-kommunikationsbegleitung-genau-","en\u002F_faqs\u002Fcommunication-pr\u002Fwelche-leistungen-umfasst-die-kommunikationsbegleitung-genau-",30,[],"a1e4ee8c-893b-4923-8559-6ed1c5f61c6d",[],"_faqs\u002Fcommunication-pr\u002Fwelche-leistungen-umfasst-die-kommunikationsbegleitung-genau-",[2107],{"path":2105,"name":28,"lang":488,"published":28},[],[],{"age":1172,"cache-control":1173,"connection":1174,"content-encoding":1175,"content-type":1176,"date":1177,"etag":2111,"per-page":2112,"referrer-policy":1179,"sb-be-version":1180,"server":1181,"total":2113,"transfer-encoding":1182,"vary":1183,"via":2114,"x-amz-cf-id":2115,"x-amz-cf-pop":1186,"x-cache":1187,"x-content-type-options":1188,"x-frame-options":1189,"x-permitted-cross-domain-policies":1190,"x-request-id":2116,"x-runtime":2117,"x-xss-protection":1193},"W\u002F\"87e1ad458111ed46c4578fb74194e371\"","25","5","1.1 c69902ded6396eee37d12b61d86f4414.cloudfront.net (CloudFront)","YTi4gAdZGKDEzf7Oq9pv-Jpcmn7AYqR-P7mcLtDKXtaBul4kDyVTeA==","41c707b7-6dc2-4eba-846f-e92ca96bc169","0.082568",25,5]