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Especially when the Augustinerkeller reopened after a long period of time, we were in constant contact with the customer as well as with the trades involved, such as the interior designers who gave the restaurant its new look. Thanks to close, personal support, we were able to adapt the design language and elements to the atmosphere on site and also collaborate with the interior designer on signage, etc.",{"type":26,"content":1173},[1174],{"text":1175,"type":32},"In addition to our involvement with the Augustinerkeller, we were also able to support the Viennese sausage stand culture. “Unique taste at home” - this was the message that Bitzinger's sausages were to share with people at home. Using our headless webshop solution, we also brought the Viennese sausage experience to life digitally. The sausages can now be easily ordered and prepared with tips on how to enjoy them perfectly. 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",{"_uid":1177,"anchor":61,"columns":138,"modules":1178,"component":285},"34798723-1b8e-400b-a31a-2470be62f409",[1179],{"_uid":1180,"text":1181,"colspan":138,"rowspan":138,"component":139},"c713cb45-038f-411c-8cc4-81bda82ed73e",{"type":23,"content":1182},[1183,1188,1198,1202,1209,1213,1221,1225,1233],{"type":98,"attrs":1184,"content":1185},{"level":100},[1186],{"text":1187,"type":32},"Challenges we solved",{"type":26,"content":1189},[1190],{"text":1191,"type":32,"marks":1192},"Communication planning and event support",[1193,1194],{"type":113},{"type":1195,"attrs":1196},"styled",{"class":1197},"uppercase tracking-[0.3rem] text-tint-primary-500",{"type":26,"content":1199},[1200],{"text":1201,"type":32},"We began with a comprehensive introduction to the world of the traditional Viennese brand. What makes it special, what are its goals and how can we communicate successfully? In collaboration with the client and the interior designer for the location, we supported Bitzinger throughout the event process and beyond.",{"type":26,"content":1203},[1204],{"text":1093,"type":32,"marks":1205},[1206,1207],{"type":113},{"type":1195,"attrs":1208},{"class":1197},{"type":26,"content":1210},[1211],{"text":1212,"type":32},"The Augustinerkeller is considered a true Viennese original. As part of the further development of the brand, the traditional brand has been refined with fresh charm without ignoring traditional core values. 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this was made possible by the comprehensive portfolio and brand analysis.",{"_uid":1101,"title":1350,"component":21,"description":1351},"Corporate, product and customer communication",{"type":23,"content":1352},[1353],{"type":26,"content":1354},[1355],{"text":1356,"type":32},"The grouping of visual language and elements according to target groups ensures target group-oriented corporate communication.",{"_uid":1121,"anchor":61,"columns":91,"modules":1358,"component":285},[1359,1384],{"_uid":1124,"small":140,"title":1125,"colspan":138,"rowspan":138,"subTitle":1126,"component":205,"description":1360},{"type":23,"content":1361},[1362,1372,1376,1380],{"type":26,"content":1363},[1364,1366,1370],{"text":1365,"type":32},"The company my-PV from Neuzeug was ",{"text":1367,"type":32,"marks":1368},"founded in 2011",[1369],{"type":113},{"text":1371,"type":32}," by Dr. Gerhard Rimpler and Markus Gundendorfer, two former executives of a solar inverter manufacturer.",{"type":26,"content":1373},[1374],{"text":1375,"type":32},"Since then, my-PV has developed into a major manufacturer for water heating and heating with photovoltaics. Many years of experience, idealism, persistence, innovative spirit and professionalism are the recipe for success, that has turned my-PV into a significant high-tech company in Austria with international reach.",{"type":26,"content":1377},[1378],{"text":1379,"type":32},"In August 2021, the company moved in to its unique solar-electric company building at Betriebsstraße 12 in Neuzeug, Upper Austria. The devices that connect photovoltaic systems with the heat sector are developed and produced in Neuzeug. In July 2023 my-PV will triple the production area again, in order to be able to serve the increased demand.",{"type":26,"content":1381},[1382],{"text":1383,"type":32},"The conviction that everyone has a right to clean and renewable energy drives the my-PV team in its work.",{"_uid":1142,"small":140,"title":1143,"colspan":138,"rowspan":138,"subTitle":1144,"component":205,"description":1385},{"type":23,"content":1386},[1387,1391,1395],{"type":26,"content":1388},[1389],{"text":1390,"type":32},"When a company operates over a number of years, it is subject to constant change. For example, the company itself may change as values evolve, new product lines emerge or repositioning takes place. New employees and managers also ensure that a wide variety of opinions, working methods and priorities come together. Even the best onboarding does not counteract this - nor should it. Regardless of where it comes from, ongoing development is absolutely necessary, especially in a constantly changing world. New people, innovations and progress bring a breath of fresh air into the company, attract attention and keep the company at the forefront of the race.",{"type":26,"content":1392},[1393],{"text":1394,"type":32},"Ultimately, however, this constant change also harbors the risk of losing the company's essential core values and consistent branding. This is precisely why it is important to put the company's corporate identity in writing and keep it up to date at all times. Consistent external communication ensures trust, a firm recognition value and a professional image.",{"type":26,"content":1396},[1397],{"text":1398,"type":32},"For my-PV, it was therefore time to consolidate its corporate design and merge the various means of communication into a single unit that incorporates both past and current core values and enables a consistent brand presence.",{"_uid":1156,"anchor":61,"columns":138,"modules":1400,"component":285},[1401],{"_uid":1159,"small":140,"title":1160,"colspan":91,"rowspan":91,"subTitle":1161,"component":205,"description":1402},{"type":23,"content":1403},[1404,1408],{"type":26,"content":1405},[1406],{"text":1407,"type":32},"As part of a comprehensive inventory analysis, we sat down together and collected all the materials that are used or communicated both internally and externally. This helped us to visualize how many materials are available and where we need to start. 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Since design harmonization in a case like this is usually not carried out in one go, but is accompanied by newly printed and used materials on an ongoing basis, we collected concrete potentials and possibilities in a so-called action list.",{"_uid":1177,"anchor":61,"columns":138,"modules":1413,"component":285},[1414],{"_uid":1180,"text":1415,"colspan":138,"rowspan":138,"component":139},{"type":23,"content":1416},[1417,1421,1429,1433,1441,1445,1453,1457,1465],{"type":98,"attrs":1418,"content":1419},{"level":100},[1420],{"text":1187,"type":32},{"type":26,"content":1422},[1423],{"text":1424,"type":32,"marks":1425},"Customer loyalty through a consistent corporate image",[1426,1427],{"type":113},{"type":1195,"attrs":1428},{"class":1197},{"type":26,"content":1430},[1431],{"text":1432,"type":32},"Consistent corporate communication across all communication platforms not only ensures a high recognition value, but also conveys professionalism, competence and trust.",{"type":26,"content":1434},[1435],{"text":1436,"type":32,"marks":1437},"Modernizing the brand identity",[1438,1439],{"type":113},{"type":1195,"attrs":1440},{"class":1197},{"type":26,"content":1442},[1443],{"text":1444,"type":32},"The visual appearance of a company is essential for the first impression. 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