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Instead, they work in a single system where content and organizational tasks are interconnected. Future features can also be flexibly added, making the solution sustainable in the long term. Additionally, for the management, it is important that advertising revenues can be more easily controlled and evaluated through direct processing in the system. ",{"type":26,"attrs":477},{"textAlign":254},{"_uid":479,"image":480,"colspan":55,"rowspan":61,"component":484,"addBackdrop":59},"14e7be88-6935-48aa-934a-d7f9cc0da08e",{"id":481,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":482,"copyright":54,"fieldtype":249,"meta_data":483,"is_external_url":59},85070873915316,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x2001\u002F7dcb79e9dd\u002Fbauernzeitung_webseite.png",{},"grid-image-blok",{"_uid":486,"title":487,"subTitle":488,"component":187,"alignCenter":59,"description":489,"callToAction":492,"containerStyle":200,"applyPrimaryLinkToTitle":59},"8d306a50-52cc-489d-ad35-ddafe460e5b7","Do you also wish for a digital transformation?","Your project, but efficient",{"type":23,"content":490},[491],{"type":26},[493],{"_uid":494,"link":495,"type":207,"label":497,"component":209},"017789b9-7a7b-49d6-8c3d-42057742c62a",{"id":195,"url":54,"linktype":197,"fieldtype":198,"cached_url":496,"prep":200},"\u002Fen\u002Fkontakt\u002F","Contact us",{"_uid":499,"anchor":54,"columns":55,"modules":500,"component":87},"b9eda1f8-96e6-4d37-b960-42f5c5ac65df",[501,521,527,565],{"_uid":502,"text":503,"colspan":61,"rowspan":61,"component":182,"addBackdrop":59},"26eaf6f6-e8cf-453e-9900-dda98e597f97",{"type":23,"content":504},[505,513],{"type":26,"attrs":506,"content":507},{"textAlign":254},[508],{"text":509,"type":30,"marks":510},"Mobile apps for maximum reach",[511],{"type":110,"attrs":512},{"class":112},{"type":26,"attrs":514,"content":515},{"textAlign":254},[516,518,519],{"text":517,"type":30},"To complement the digital ecosystem, we developed a new app for iOS and Android. It mirrors the content of the website and the e-paper, providing a consistent user experience. Users can read articles on the go, flip through issues and access additional features such as surveys and advertisements. This way, the BauernZeitung becomes a daily companion even when on the move. ",{"type":394},{"text":520,"type":30},"The apps were designed in close coordination with user habits. Many readers now primarily access content through their smartphones, so a clear structure and fast performance were the main focus. Push notifications allow the editorial team to deliver current topics immediately. At the same time, the app offers a convenient reading function for the e-paper, reflecting the classic newspaper feel digitally. This creates a medium that bridges the gap between tradition and digital future. The integration of classified ads also ensures that users can always find local offers or place ads themselves. Ads become mobile accessible and significantly enhance interaction within the community. ",{"_uid":522,"image":523,"colspan":61,"rowspan":61,"component":484,"addBackdrop":59},"123c9dc3-efb4-430e-885b-9158406d08a0",{"id":524,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":525,"copyright":54,"fieldtype":249,"meta_data":526,"is_external_url":59},92215133927555,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2312x1542\u002F24a46c8151\u002Fbauernzeitung_app.png",{},{"_uid":528,"text":529,"colspan":55,"rowspan":61,"component":182,"addBackdrop":59},"b361fc8f-f785-4b0f-a060-f0eeb138a835",{"type":23,"content":530},[531,539,547,549,557],{"type":26,"attrs":532,"content":533},{"textAlign":254},[534],{"text":535,"type":30,"marks":536},"Integration of print production",[537],{"type":110,"attrs":538},{"class":112},{"type":26,"attrs":540,"content":541},{"textAlign":254},[542,544,545],{"text":543,"type":30},"Particularly innovative was the integration with print production. The export for printing is now done directly from the digital platform. This allows content to be prepared for print and digital in parallel, saving time and minimizing sources of error. As a result, the editorial team works in a seamless system that avoids media disruptions. ",{"type":394},{"text":546,"type":30},"This approach was an important step, as print still plays a central role in the BauernZeitung. The solution allows content to be created only once and then used across different channels. The graphic planning of pages and issues now runs in a structured and transparent manner. Especially in intense production phases, this significantly facilitates collaboration between the editorial team and the printing press. The digitalization of print processes was therefore a key factor in increasing efficiency and quality in both worlds. ",{"type":26,"attrs":548},{"textAlign":254},{"type":26,"attrs":550,"content":551},{"textAlign":254},[552],{"text":553,"type":30,"marks":554},"Training and onboarding of the editorial team",[555],{"type":110,"attrs":556},{"class":112},{"type":26,"attrs":558,"content":559},{"textAlign":254},[560,562,563],{"text":561,"type":30},"Through workshops and the direct involvement of the editorial team in test runs, the new systems could be learned in a practical way and integrated into the editorial routine. The early involvement of users ensured that the digital workflows were optimally tailored to real requirements. This resulted in a system that not only impresses technically but is also supported by the people behind it. ",{"type":394},{"text":564,"type":30},"The iterative approach during onboarding was particularly valuable. Feedback from the editorial team was continuously incorporated into the development process, allowing problems to be identified and resolved early on. This helped build trust and significantly reduced resistance to new processes. Today, it is evident that the editorial team is proficient in using the tools and benefits from the streamlining of many workflows. This acceptance was a crucial success factor for the sustainable implementation of the project. ",{"_uid":566,"text":567,"colspan":55,"rowspan":61,"component":182,"addBackdrop":59},"a0a9102d-9184-4ecc-a601-6e92c0245ad7",{"type":23,"content":568},[569,574],{"type":96,"attrs":570,"content":571},{"level":98,"textAlign":254},[572],{"text":573,"type":30},"Challenges",{"type":26,"attrs":575,"content":576},{"textAlign":254},[577,579,580,582,583],{"text":578,"type":30},"The biggest challenge was understanding the complex editorial processes. An editorial team has its own routines, coordination processes and priorities that have often evolved over the years. These structures had to be thoroughly captured and documented in order to be translated into digital workflows. It became apparent that many processes not only needed to be technically mapped out, but also rethought at the same time. ",{"type":394},{"text":581,"type":30},"An example was the advertising planning, which was previously done in Excel spreadsheets. This way of working could not be easily transferred to a software. Only through close coordination with those responsible, a model could be developed that is transparent, collaborative and future-proof. Similarly, the expenditure planning, which is now centrally organized in the Storyblok system, followed a similar process. ",{"type":394},{"text":584,"type":30},"The solution to this challenge lay in collaborative cooperation. Through open communication, iterative development steps and continuous feedback, a system was created that not only modernized the technology but also sustainably changed the editorial culture. ",{"_uid":586,"title":587,"subTitle":588,"component":589,"testimonials":590},"1b425dbe-45ff-41b5-9fa3-cc620dab68db","Voices on the project","The collaboration","testimonial-blok",[591],"e4fe2771-cef1-4b6f-b6d8-8410f3060ae3",{"_uid":593,"title":594,"subTitle":595,"component":187,"alignCenter":59,"description":596,"callToAction":599,"containerStyle":200,"applyPrimaryLinkToTitle":59},"fc8173f3-4bc3-4887-a3b9-52c3a5711211","Do you want to revolutionize your project digitally?","start now",{"type":23,"content":597},[598],{"type":26},[600],{"_uid":601,"link":602,"type":207,"label":497,"component":209},"40d2ef79-a0c3-4517-9411-cba8b7d38338",{"id":195,"url":54,"linktype":197,"fieldtype":198,"cached_url":496,"prep":200},{"_uid":604,"title":212,"subTitle":605,"component":214,"callToAction":606,"projectsToShow":224,"previewProjects":607,"callToActionLabel":226},"2e41ad17-86a7-4dbf-8f79-694cde9a5a88","Discover more ",{"id":216,"url":54,"linktype":197,"fieldtype":198,"cached_url":217,"prep":200},[],{"_uid":609,"title":185,"subTitle":610,"component":187,"alignCenter":200,"description":611,"callToAction":614,"containerStyle":59,"applyPrimaryLinkToTitle":59},"1dd464d4-b36f-43f8-a093-d0a7f737fa5f","Now it's your turn",{"type":23,"content":612},[613],{"type":26},[615],{"_uid":616,"link":617,"type":207,"label":497,"component":209},"50656348-174e-4dd6-a21c-08e017c990c4",{"id":195,"url":54,"linktype":197,"fieldtype":198,"cached_url":496,"prep":200},"Farmers' Newspaper - Tradition meets digital transformation",[620],{"_uid":621,"title":622,"noIndex":59,"ogImage":623,"ogTitle":622,"noFollow":59,"component":251,"description":627,"twitterImage":628,"twitterTitle":54,"ogDescription":627,"twitterDescription":54},"6cf134fe-5980-4f19-8f11-05b0275ba472","BauernZeitung - Tradition meets digital transformation | Werbeberg",{"id":624,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":625,"copyright":54,"fieldtype":249,"meta_data":626,"is_external_url":59},92214878373975,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F800x420\u002F27a988d2a7\u002Fcs-bz_og_images.png",{},"The digital development of the BauernZeitung together with Werbeberg. ",{"id":254,"alt":254,"name":54,"focus":254,"title":254,"source":254,"filename":54,"copyright":254,"fieldtype":249,"meta_data":629},{},{"id":631,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":632,"copyright":54,"fieldtype":249,"meta_data":633,"is_external_url":59},93902217345079,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002Fba5fd74a90\u002Fbz_hochformat.jpg",{},{"id":635,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":636,"copyright":54,"fieldtype":249,"meta_data":637,"is_external_url":59},93882652402089,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F79d7873258\u002Fbauernzeitunghochformat-1080p.mp4",{},{"id":639,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":640,"copyright":54,"fieldtype":249,"meta_data":641,"is_external_url":59},93902261176378,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F786039ed8c\u002Fbz_querformat.jpg",{},{"id":643,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":644,"copyright":54,"fieldtype":249,"meta_data":645,"is_external_url":59},93883804332504,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F7580779431\u002Fbauernzeitungquerformat-1080p-2.mp4",{},"bauernzeitung","en\u002Fprojects\u002Fbauernzeitung",-160,[],"25d2f5e0-99df-4fd6-8a88-f93112d4f344","2025-12-16T17:00:01.224Z",[],"projects\u002Fbauernzeitung",[655],{"path":653,"name":254,"lang":282,"published":254},{"name":657,"created_at":658,"published_at":659,"updated_at":660,"id":661,"uuid":662,"content":663,"slug":916,"full_slug":917,"sort_by_date":254,"position":918,"tag_list":919,"is_startpage":59,"parent_id":279,"meta_data":254,"group_id":920,"first_published_at":921,"release_id":254,"lang":282,"path":254,"alternates":922,"default_full_slug":923,"translated_slugs":924},"GEMMA GEM2GO","2025-07-28T11:44:49.432Z","2025-09-16T15:47:58.371Z","2025-09-16T15:47:58.391Z",73783252743359,"d059cbf6-2dae-496c-b49c-951b407a13cc",{"_uid":13,"body":664,"name":886,"pageSeo":887,"cardImgae":897,"cardVideo":902,"component":266,"coverImage":906,"coverVideo":911},[665,691,715,770,784,862,874,877],{"_uid":16,"infos":666,"title":49,"subTitle":50,"component":51},[667,675,683],{"_uid":19,"title":668,"component":21,"description":669},"Harmonization of existing materials",{"type":23,"content":670},[671],{"type":26,"content":672},[673],{"text":674,"type":30},"Bundling the consistent brand image in view of the ongoing changes and values",{"_uid":32,"title":676,"component":21,"description":677},"Exciting campaign as annual plan",{"type":23,"content":678},[679],{"type":26,"content":680},[681],{"text":682,"type":30},"Planning the GEMMA campaign across different channels",{"_uid":41,"title":684,"component":21,"description":685},"Comprehensive support of the paid measures",{"type":23,"content":686},[687],{"type":26,"content":688},[689],{"text":690,"type":30},"GEMMA-Communication - Paid and organic, online and offline",{"_uid":53,"anchor":54,"columns":55,"modules":692,"component":87},[693,703],{"_uid":58,"icon":694,"small":59,"title":60,"static":59,"colspan":61,"rowspan":61,"subTitle":696,"component":62,"description":697},{"id":254,"alt":254,"name":54,"focus":254,"title":254,"source":254,"filename":54,"copyright":254,"fieldtype":249,"meta_data":695},{},"RIS GmbH",{"type":23,"content":698},[699],{"type":26,"content":700},[701],{"text":702,"type":30},"RIS is the company that has developed GEM2GO, the mobile citizen service app that combines Austrian municipalities in one app - all important information and news at a glance. Already more than 1,100 municipalities and cities in Austria use the app GEM2GO and communicate quickly and easily with their citizens.",{"_uid":74,"small":59,"title":407,"colspan":61,"rowspan":61,"subTitle":704,"component":62,"description":705},"Short and concise",{"type":23,"content":706},[707,711],{"type":26,"content":708},[709],{"text":710,"type":30},"We are pleased that we were able to support the company RIS with their product GEM2GO in the GEMMA campaign and surrounding support this time as well. In the course of the preparation and planning phase, we first took care of existing materials and implementation requests together with our customer, which generally concern the brand. Questions, inconsistencies, and innovations were summarized in a uniform brand image. ",{"type":26,"content":712},[713],{"text":714,"type":30},"Subsequently, the GEMMA campaign was planned in detail, subjects and video content were created, and all channels were correctly set up according to their planned content. Throughout the year, the respective core topics are played out and optimally supported by supporting measures in different areas (organic, PR, newsletter, etc.). In ongoing coordination meetings with the customer, we continuously draw our conclusions to ensure that any further topics are running optimally and adjustments can be made in a timely manner if necessary.",{"_uid":89,"anchor":54,"columns":61,"modules":716,"component":87},[717,763],{"_uid":92,"text":718,"colspan":61,"rowspan":61,"component":182},{"type":23,"content":719},[720,725,733,737,738,746,750,751,759],{"type":96,"attrs":721,"content":722},{"level":98},[723],{"text":724,"type":30},"Step by Step through the Project",{"type":26,"content":726},[727],{"text":728,"type":30,"marks":729},"01\u002F Adapting and Bundling the Brand Image",[730,731],{"type":108},{"type":110,"attrs":732},{"class":112},{"type":26,"content":734},[735],{"text":736,"type":30},"Before planning and launching the actual campaign, at the beginning of the year, the focus was on drawing a conclusion from the previous joint projects, as well as collecting and summarizing the ongoing brand changes in design, language, etc. into a solid brand world. Ongoing changes in the brand image are completely normal due to the constant evolution of the product, service, or the company itself, and always provide room for new ideas and creative input. The important thing is - as happened in this case - to continuously discuss what has changed, what is outdated or no longer liked, and how the company and the brand should be presented in the future. In one of our first annual meetings, we summarized all essential elements into a unified image, revised parts, or added new ones in this sense.",{"type":26},{"type":26,"content":739},[740],{"text":741,"type":30,"marks":742},"02\u002F Forward-Looking Appearance with a Futuristic Character",[743,744],{"type":108},{"type":110,"attrs":745},{"class":112},{"type":26,"content":747},[748],{"text":749,"type":30},"Furthermore, it was also added that the company plans to expand its product to Germany in the future and that this appearance should visually stand out from the Austrian brand. With this in mind, the harmonization of the brand world also included the visual appearance for Germany to create a coherent whole.",{"type":26},{"type":26,"content":752},[753],{"text":754,"type":30,"marks":755},"03\u002F Communication across all Channels",[756,757],{"type":108},{"type":110,"attrs":758},{"class":112},{"type":26,"content":760},[761],{"text":762,"type":30},"In addition to the classic elements such as fonts, colors, and design elements, we also focused on the language and tone of the brand. Various target groups, regions, and platforms are just a few of the components that were included. Ultimately, a harmonization of the different materials emerged from the various topics, and there was nothing standing in the way of planning the campaign!",{"_uid":764,"image":765,"colspan":61,"rowspan":61,"component":484,"addBackdrop":59},"7cc33fd0-aaf1-4bb1-91dd-76ec4505beb2",{"id":766,"alt":767,"name":54,"focus":54,"title":54,"source":54,"filename":768,"copyright":54,"fieldtype":249,"meta_data":769,"is_external_url":59},73787260833257,"Flyer mit markenspezifischem Branding auf dunklem Hintergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2500x1406\u002Ff0aff08c49\u002Fris_markenanpassung.png",{"alt":767,"title":54,"source":54,"copyright":54},{"_uid":771,"title":772,"subTitle":773,"component":187,"alignCenter":59,"description":774,"callToAction":777,"containerStyle":200},"8d102ff6-455d-4590-acb5-93b2067098cd","Do you want to bring fresh wind to your branding?","With Werbeberg to convincing design",{"type":23,"content":775},[776],{"type":26},[778],{"_uid":779,"link":780,"type":207,"label":783,"component":209},"463a0cbd-e47d-4c47-a0b4-43b82d61eb46",{"id":781,"url":54,"target":196,"linktype":197,"fieldtype":198,"cached_url":782,"prep":200},"800ff2db-85d7-43e1-b20f-ec5d7205d2e6","\u002Fen\u002Fservices\u002Ffocus\u002Fbranding","Our Branding Services",{"_uid":785,"anchor":54,"columns":61,"modules":786,"component":87},"a5a347a7-327f-4d2b-9df4-fe417f08a053",[787,816,823,839,846],{"_uid":788,"text":789,"colspan":61,"rowspan":61,"component":182},"ba6e8b66-e2ee-431f-8659-c8fa081d970b",{"type":23,"content":790},[791,799,803,804,812],{"type":26,"content":792},[793],{"text":794,"type":30,"marks":795},"04\u002F GEMMA Campaign",[796,797],{"type":108},{"type":110,"attrs":798},{"class":112},{"type":26,"content":800},[801],{"text":802,"type":30},"After the brand adjustments were completed, we started the initial planning for the nationwide campaign together with our client. The theme GEMMA emerged from the regional reference and the inspiring nature of the wording – “GEMMA ahead!”, “GEMMA together!”, “GEMMA let's go and get it done!”. The campaign runs across a variety of different channels and aims to inform, motivate, and inspire. The main slogan “GEMMA digital!” highlights why digital presence is so important in the municipal world.",{"type":26},{"type":26,"content":805},[806],{"text":807,"type":30,"marks":808},"05\u002F Platform-specific Content",[809,810],{"type":108},{"type":110,"attrs":811},{"class":112},{"type":26,"content":813},[814],{"text":815,"type":30},"At the beginning of the campaign, we created an annual plan outlining the different topic areas and when they are most relevant. Subsequently, we developed individual video scripts for the selected topics, which we then implemented during a three-day shoot. From the material, we produced platform-specific videos for the various channels. 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