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most famous weekly newspaper fpr agriculture.",{"_uid":482,"link":483,"title":484,"component":21,"description":485},"8f3ee8dc-f2ea-4a27-96e0-263da8819c09",{"id":52,"url":52,"linktype":53,"fieldtype":54,"cached_url":55,"prep":56},"Relaunch of the digital platforms",{"type":23,"content":486},[487],{"type":26,"attrs":488,"content":489},{"textAlign":126},[490],{"text":491,"type":30},"Website, e-paper, Android and iOS app have been technically and visually redesigned.",{"_uid":493,"link":494,"title":495,"component":21,"description":496},"ffdb375f-c47d-4abd-9d43-871d19f236fd",{"id":52,"url":52,"linktype":53,"fieldtype":54,"cached_url":55,"prep":56},"Migration to Storyblok",{"type":23,"content":497},[498],{"type":26,"attrs":499,"content":500},{"textAlign":126},[501],{"text":502,"type":30},"From WordPress to a future-proof headless CMS with a cloud-based editorial system.",{"_uid":504,"link":505,"title":506,"component":21,"description":507},"55b3c370-9546-46a5-891f-d2a6d57e3072",{"id":52,"url":52,"linktype":53,"fieldtype":54,"cached_url":55,"prep":56},"Complete digitalization",{"type":23,"content":508},[509],{"type":26,"content":510},[511],{"text":512,"type":30},"From booking advertisements to print export, all editorial processes now run through a central solution.",[],{"_uid":515,"anchor":52,"columns":69,"modules":516,"component":175},"7c4193fd-779b-48d0-b162-e643b475148d",[517,541],{"_uid":518,"icon":519,"small":73,"title":74,"static":73,"colspan":75,"rowspan":75,"subTitle":473,"component":77,"description":521},"b2df7cb3-ec7f-4515-a613-383c3d22da65",{"id":126,"alt":126,"name":52,"focus":126,"title":126,"source":126,"filename":52,"copyright":126,"fieldtype":127,"meta_data":520},{},{"type":23,"content":522},[523,528,535],{"type":26,"attrs":524,"content":525},{"textAlign":126},[526],{"text":527,"type":30},"The BauernZeitung is the highest-circulation and most widely read agricultural weekly newspaper in Austria. It is published weekly in print form and reaches a large readership in all regions of the country. With its reports on politics, markets, specialist topics and rural life, it is an indispensable medium for many agricultural businesses. ",{"type":26,"attrs":529,"content":530},{"textAlign":126},[531,533],{"type":532},"hard_break",{"text":534,"type":30},"For decades, the BauernZeitung has stood for well-founded and practice-oriented reporting that is both technically demanding and understandable for a broad readership. This strengthens its profile as a reliable voice of agriculture and as a platform for exchange within the agricultural industry. The editorial team places great value on closeness to the readers. Reports from the regions, interviews with experts and practice-oriented articles reflect everyday life on the farm. In doing so, the BauernZeitung combines tradition with innovation and contributes to making rural life visible. ",{"type":26,"attrs":536,"content":537},{"textAlign":126},[538,539],{"type":532},{"text":540,"type":30},"In order to continue to successfully fulfill this role in the future, the management decided to consistently expand the digital area and sustainably modernize internal processes. ",{"_uid":542,"icon":543,"small":73,"title":545,"static":73,"colspan":75,"rowspan":75,"subTitle":546,"component":77,"description":547},"7c63aaa8-196f-4714-9bb7-d67a2e148b05",{"id":126,"alt":126,"name":52,"focus":126,"title":126,"source":126,"filename":52,"copyright":126,"fieldtype":127,"meta_data":544},{},"The project","Our approach",{"type":23,"content":548},[549,554,562],{"type":26,"attrs":550,"content":551},{"textAlign":126},[552],{"text":553,"type":30},"At the beginning, there was a desire for a new website that meets the increased requirements for technology, design and usability. However, already in the first discussions, it became apparent that the challenges went far beyond the surface. ",{"type":26,"attrs":555,"content":556},{"textAlign":126},[557,559,560],{"text":558,"type":30},"Many processes within the editorial team were characterized by manual work and could only be coordinated with great effort. Advertisements were managed in tables, meetings were based on printed lists and the planning of issues was done in individual solutions. ",{"type":532},{"text":561,"type":30},"This way of working led to a high organizational effort and made efficient collaboration more difficult. The editorial team had to consolidate information from various sources, which not only took time but also increased the risk of errors. At the same time, the pressure to be able to react digitally faster and more flexibly to current developments was growing. ",{"type":26,"attrs":563,"content":564},{"textAlign":126},[565,566],{"type":532},{"text":567,"type":30},"It was clear that a mere relaunch of the website would not be sufficient. What was needed was a concept that takes into account both the external presentation and the internal processes. Only through a holistic solution could the BauernZeitung secure its role as a leading medium in agriculture in the long term. ",{"_uid":569,"anchor":52,"columns":69,"modules":570,"component":175},"db03bbd3-c26f-47b7-b850-5d69484abcc7",[571,615],{"_uid":572,"text":573,"colspan":69,"rowspan":75,"component":255,"addBackdrop":73},"e0e0e9cd-8f7b-424f-b250-60d580864e9b",{"type":23,"content":574},[575,579,587,595,597,605,613],{"type":198,"attrs":576,"content":577},{"level":200,"textAlign":126},[578],{"text":129,"type":30},{"type":26,"attrs":580,"content":581},{"textAlign":126},[582],{"text":583,"type":30,"marks":584},"Modern website relaunch and E-Paper integration",[585],{"type":212,"attrs":586},{"class":214},{"type":26,"attrs":588,"content":589},{"textAlign":126},[590,592,593],{"text":591,"type":30},"We migrated the existing WordPress platform to Storyblok and technically rebuilt the website using Nuxt 3. The design was developed in close coordination with the editorial team and tailored to the needs of the readers. The e-paper was also modernized and fully integrated into the digital platform, making content flexible and available on all devices. This resulted in a contemporary digital hub that presents editorial content in a new quality. ",{"type":532},{"text":594,"type":30},"One particularly important aspect was the usability: users can find articles faster, loading times were drastically reduced and the navigation became clearer and more intuitive. The editorial team also gained the ability to build content modularly and combine it flexibly. This way, the BauernZeitung can react even faster to current topics in the future and present them in an appealing way. ",{"type":26,"attrs":596},{"textAlign":126},{"type":26,"attrs":598,"content":599},{"textAlign":126},[600],{"text":601,"type":30,"marks":602},"Cloud-based editorial system in Storyblok",[603],{"type":212,"attrs":604},{"class":214},{"type":26,"attrs":606,"content":607},{"textAlign":126},[608,610,611],{"text":609,"type":30},"In parallel, we developed a customized editorial tool. It covers all backend processes of the editorial team. This includes advertising placement, issue planning, page layout, surveys, events and classified ads including payment function. With this solution, the editorial team was able to centrally control, coordinate and track all processes for the first time. ",{"type":532},{"text":612,"type":30},"The extension was designed to seamlessly integrate into the existing Storyblok environment. For the editors, this means that they do not have to switch between different programs. Instead, they work in a single system where content and organizational tasks are interconnected. Future features can also be flexibly added, making the solution sustainable in the long term. Additionally, for the management, it is important that advertising revenues can be more easily controlled and evaluated through direct processing in the system. ",{"type":26,"attrs":614},{"textAlign":126},{"_uid":616,"image":617,"colspan":69,"rowspan":75,"component":621,"addBackdrop":73},"14e7be88-6935-48aa-934a-d7f9cc0da08e",{"id":618,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":619,"copyright":52,"fieldtype":127,"meta_data":620,"is_external_url":73},85070873915316,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x2001\u002F7dcb79e9dd\u002Fbauernzeitung_webseite.png",{},"grid-image-blok",{"_uid":623,"title":624,"subTitle":625,"component":315,"alignCenter":73,"description":626,"callToAction":629,"containerStyle":56,"applyPrimaryLinkToTitle":73},"8d306a50-52cc-489d-ad35-ddafe460e5b7","Do you also wish for a digital transformation?","Your project, but efficient",{"type":23,"content":627},[628],{"type":26},[630],{"_uid":631,"link":632,"type":332,"label":634,"component":334},"017789b9-7a7b-49d6-8c3d-42057742c62a",{"id":323,"url":52,"linktype":53,"fieldtype":54,"cached_url":633,"prep":56},"\u002Fen\u002Fkontakt\u002F","Contact us",{"_uid":636,"anchor":52,"columns":69,"modules":637,"component":175},"b9eda1f8-96e6-4d37-b960-42f5c5ac65df",[638,658,664,702],{"_uid":639,"text":640,"colspan":75,"rowspan":75,"component":255,"addBackdrop":73},"26eaf6f6-e8cf-453e-9900-dda98e597f97",{"type":23,"content":641},[642,650],{"type":26,"attrs":643,"content":644},{"textAlign":126},[645],{"text":646,"type":30,"marks":647},"Mobile apps for maximum reach",[648],{"type":212,"attrs":649},{"class":214},{"type":26,"attrs":651,"content":652},{"textAlign":126},[653,655,656],{"text":654,"type":30},"To complement the digital ecosystem, we developed a new app for iOS and Android. It mirrors the content of the website and the e-paper, providing a consistent user experience. Users can read articles on the go, flip through issues and access additional features such as surveys and advertisements. This way, the BauernZeitung becomes a daily companion even when on the move. ",{"type":532},{"text":657,"type":30},"The apps were designed in close coordination with user habits. Many readers now primarily access content through their smartphones, so a clear structure and fast performance were the main focus. Push notifications allow the editorial team to deliver current topics immediately. At the same time, the app offers a convenient reading function for the e-paper, reflecting the classic newspaper feel digitally. This creates a medium that bridges the gap between tradition and digital future. The integration of classified ads also ensures that users can always find local offers or place ads themselves. Ads become mobile accessible and significantly enhance interaction within the community. ",{"_uid":659,"image":660,"colspan":75,"rowspan":75,"component":621,"addBackdrop":73},"123c9dc3-efb4-430e-885b-9158406d08a0",{"id":661,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":662,"copyright":52,"fieldtype":127,"meta_data":663,"is_external_url":73},92215133927555,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2312x1542\u002F24a46c8151\u002Fbauernzeitung_app.png",{},{"_uid":665,"text":666,"colspan":69,"rowspan":75,"component":255,"addBackdrop":73},"b361fc8f-f785-4b0f-a060-f0eeb138a835",{"type":23,"content":667},[668,676,684,686,694],{"type":26,"attrs":669,"content":670},{"textAlign":126},[671],{"text":672,"type":30,"marks":673},"Integration of print production",[674],{"type":212,"attrs":675},{"class":214},{"type":26,"attrs":677,"content":678},{"textAlign":126},[679,681,682],{"text":680,"type":30},"Particularly innovative was the integration with print production. The export for printing is now done directly from the digital platform. This allows content to be prepared for print and digital in parallel, saving time and minimizing sources of error. As a result, the editorial team works in a seamless system that avoids media disruptions. ",{"type":532},{"text":683,"type":30},"This approach was an important step, as print still plays a central role in the BauernZeitung. The solution allows content to be created only once and then used across different channels. The graphic planning of pages and issues now runs in a structured and transparent manner. Especially in intense production phases, this significantly facilitates collaboration between the editorial team and the printing press. The digitalization of print processes was therefore a key factor in increasing efficiency and quality in both worlds. ",{"type":26,"attrs":685},{"textAlign":126},{"type":26,"attrs":687,"content":688},{"textAlign":126},[689],{"text":690,"type":30,"marks":691},"Training and onboarding of the editorial team",[692],{"type":212,"attrs":693},{"class":214},{"type":26,"attrs":695,"content":696},{"textAlign":126},[697,699,700],{"text":698,"type":30},"Through workshops and the direct involvement of the editorial team in test runs, the new systems could be learned in a practical way and integrated into the editorial routine. The early involvement of users ensured that the digital workflows were optimally tailored to real requirements. This resulted in a system that not only impresses technically but is also supported by the people behind it. ",{"type":532},{"text":701,"type":30},"The iterative approach during onboarding was particularly valuable. Feedback from the editorial team was continuously incorporated into the development process, allowing problems to be identified and resolved early on. This helped build trust and significantly reduced resistance to new processes. Today, it is evident that the editorial team is proficient in using the tools and benefits from the streamlining of many workflows. This acceptance was a crucial success factor for the sustainable implementation of the project. ",{"_uid":703,"text":704,"colspan":69,"rowspan":75,"component":255,"addBackdrop":73},"a0a9102d-9184-4ecc-a601-6e92c0245ad7",{"type":23,"content":705},[706,711],{"type":198,"attrs":707,"content":708},{"level":200,"textAlign":126},[709],{"text":710,"type":30},"Challenges",{"type":26,"attrs":712,"content":713},{"textAlign":126},[714,716,717,719,720],{"text":715,"type":30},"The biggest challenge was understanding the complex editorial processes. An editorial team has its own routines, coordination processes and priorities that have often evolved over the years. These structures had to be thoroughly captured and documented in order to be translated into digital workflows. It became apparent that many processes not only needed to be technically mapped out, but also rethought at the same time. ",{"type":532},{"text":718,"type":30},"An example was the advertising planning, which was previously done in Excel spreadsheets. This way of working could not be easily transferred to a software. Only through close coordination with those responsible, a model could be developed that is transparent, collaborative and future-proof. Similarly, the expenditure planning, which is now centrally organized in the Storyblok system, followed a similar process. ",{"type":532},{"text":721,"type":30},"The solution to this challenge lay in collaborative cooperation. Through open communication, iterative development steps and continuous feedback, a system was created that not only modernized the technology but also sustainably changed the editorial culture. ",{"_uid":723,"title":724,"subTitle":725,"component":260,"testimonials":726},"1b425dbe-45ff-41b5-9fa3-cc620dab68db","Voices on the project","The collaboration",[727],"e4fe2771-cef1-4b6f-b6d8-8410f3060ae3",{"_uid":729,"title":730,"subTitle":731,"component":315,"alignCenter":73,"description":732,"callToAction":735,"containerStyle":56,"applyPrimaryLinkToTitle":73},"fc8173f3-4bc3-4887-a3b9-52c3a5711211","Do you want to revolutionize your project digitally?","start now",{"type":23,"content":733},[734],{"type":26},[736],{"_uid":737,"link":738,"type":332,"label":634,"component":334},"40d2ef79-a0c3-4517-9411-cba8b7d38338",{"id":323,"url":52,"linktype":53,"fieldtype":54,"cached_url":633,"prep":56},{"_uid":740,"title":337,"subTitle":741,"component":339,"callToAction":742,"projectsToShow":349,"previewProjects":743,"callToActionLabel":351},"2e41ad17-86a7-4dbf-8f79-694cde9a5a88","Discover more ",{"id":341,"url":52,"linktype":53,"fieldtype":54,"cached_url":342,"prep":56},[],{"_uid":745,"title":313,"subTitle":746,"component":315,"alignCenter":56,"description":747,"callToAction":750,"containerStyle":73,"applyPrimaryLinkToTitle":73},"1dd464d4-b36f-43f8-a093-d0a7f737fa5f","Now it's your turn",{"type":23,"content":748},[749],{"type":26},[751],{"_uid":752,"link":753,"type":332,"label":634,"component":334},"50656348-174e-4dd6-a21c-08e017c990c4",{"id":323,"url":52,"linktype":53,"fieldtype":54,"cached_url":633,"prep":56},"Farmers' Newspaper - Tradition meets digital transformation",[756],{"_uid":757,"title":758,"noIndex":73,"ogImage":759,"ogTitle":758,"noFollow":73,"component":376,"description":763,"twitterImage":764,"twitterTitle":52,"ogDescription":763,"twitterDescription":52},"6cf134fe-5980-4f19-8f11-05b0275ba472","BauernZeitung - Tradition meets digital transformation | Werbeberg",{"id":760,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":761,"copyright":52,"fieldtype":127,"meta_data":762,"is_external_url":73},92214878373975,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F800x420\u002F27a988d2a7\u002Fcs-bz_og_images.png",{},"The digital development of the BauernZeitung together with Werbeberg. ",{"id":126,"alt":126,"name":52,"focus":126,"title":126,"source":126,"filename":52,"copyright":126,"fieldtype":127,"meta_data":765},{},{"id":767,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":768,"copyright":52,"fieldtype":127,"meta_data":769,"is_external_url":73},93902217345079,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002Fba5fd74a90\u002Fbz_hochformat.jpg",{},{"id":771,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":772,"copyright":52,"fieldtype":127,"meta_data":773,"is_external_url":73},93882652402089,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F79d7873258\u002Fbauernzeitunghochformat-1080p.mp4",{},{"id":775,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":776,"copyright":52,"fieldtype":127,"meta_data":777,"is_external_url":73},93902261176378,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F786039ed8c\u002Fbz_querformat.jpg",{},{"id":779,"alt":52,"name":52,"focus":52,"title":52,"source":52,"filename":780,"copyright":52,"fieldtype":127,"meta_data":781,"is_external_url":73},93883804332504,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F7580779431\u002Fbauernzeitungquerformat-1080p-2.mp4",{},"bauernzeitung","en\u002Fprojects\u002Fbauernzeitung",-160,[],"25d2f5e0-99df-4fd6-8a88-f93112d4f344","2025-12-16T17:00:01.224Z",[],"projects\u002Fbauernzeitung",[791],{"path":789,"name":126,"lang":285,"published":126},{"name":793,"created_at":794,"published_at":795,"updated_at":796,"id":797,"uuid":798,"content":799,"slug":1053,"full_slug":1054,"sort_by_date":126,"position":1055,"tag_list":1056,"is_startpage":73,"parent_id":403,"meta_data":126,"group_id":1057,"first_published_at":1058,"release_id":126,"lang":285,"path":126,"alternates":1059,"default_full_slug":1060,"translated_slugs":1061},"GEMMA GEM2GO","2025-07-28T11:44:49.432Z","2025-09-16T15:47:58.371Z","2025-09-16T15:47:58.391Z",73783252743359,"d059cbf6-2dae-496c-b49c-951b407a13cc",{"_uid":13,"body":800,"name":1023,"pageSeo":1024,"cardImgae":1034,"cardVideo":1039,"component":390,"coverImage":1043,"coverVideo":1048},[801,828,852,907,921,999,1011,1014],{"_uid":16,"infos":802,"title":64,"subTitle":65,"component":66},[803,811,819],{"_uid":19,"title":804,"component":21,"description":805},"Harmonization of existing materials",{"type":23,"content":806},[807],{"type":26,"content":808},[809],{"text":810,"type":30},"Bundling the consistent brand image in view of the ongoing changes and values",{"_uid":32,"title":812,"component":21,"description":813},"Exciting campaign as annual plan",{"type":23,"content":814},[815],{"type":26,"content":816},[817],{"text":818,"type":30},"Planning the GEMMA campaign across different channels",{"_uid":820,"title":821,"component":21,"description":822},"37598f66-e7a4-481b-9a4b-12673aba1710","Comprehensive support of the paid measures",{"type":23,"content":823},[824],{"type":26,"content":825},[826],{"text":827,"type":30},"GEMMA-Communication - Paid and organic, online and offline",{"_uid":68,"anchor":52,"columns":69,"modules":829,"component":175},[830,840],{"_uid":72,"icon":831,"small":73,"title":74,"static":73,"colspan":75,"rowspan":75,"subTitle":833,"component":77,"description":834},{"id":126,"alt":126,"name":52,"focus":126,"title":126,"source":126,"filename":52,"copyright":126,"fieldtype":127,"meta_data":832},{},"RIS GmbH",{"type":23,"content":835},[836],{"type":26,"content":837},[838],{"text":839,"type":30},"RIS is the company that has developed GEM2GO, the mobile citizen service app that combines Austrian municipalities in one app - all important information and news at a glance. Already more than 1,100 municipalities and cities in Austria use the app GEM2GO and communicate quickly and easily with their citizens.",{"_uid":106,"small":73,"title":545,"colspan":75,"rowspan":75,"subTitle":841,"component":77,"description":842},"Short and concise",{"type":23,"content":843},[844,848],{"type":26,"content":845},[846],{"text":847,"type":30},"We are pleased that we were able to support the company RIS with their product GEM2GO in the GEMMA campaign and surrounding support this time as well. In the course of the preparation and planning phase, we first took care of existing materials and implementation requests together with our customer, which generally concern the brand. Questions, inconsistencies, and innovations were summarized in a uniform brand image. ",{"type":26,"content":849},[850],{"text":851,"type":30},"Subsequently, the GEMMA campaign was planned in detail, subjects and video content were created, and all channels were correctly set up according to their planned content. Throughout the year, the respective core topics are played out and optimally supported by supporting measures in different areas (organic, PR, newsletter, etc.). In ongoing coordination meetings with the customer, we continuously draw our conclusions to ensure that any further topics are running optimally and adjustments can be made in a timely manner if necessary.",{"_uid":191,"anchor":52,"columns":75,"modules":853,"component":175},[854,900],{"_uid":194,"text":855,"colspan":75,"rowspan":75,"component":255},{"type":23,"content":856},[857,862,870,874,875,883,887,888,896],{"type":198,"attrs":858,"content":859},{"level":200},[860],{"text":861,"type":30},"Step by Step through the Project",{"type":26,"content":863},[864],{"text":865,"type":30,"marks":866},"01\u002F Adapting and Bundling the Brand Image",[867,868],{"type":86},{"type":212,"attrs":869},{"class":214},{"type":26,"content":871},[872],{"text":873,"type":30},"Before planning and launching the actual campaign, at the beginning of the year, the focus was on drawing a conclusion from the previous joint projects, as well as collecting and summarizing the ongoing brand changes in design, language, etc. into a solid brand world. Ongoing changes in the brand image are completely normal due to the constant evolution of the product, service, or the company itself, and always provide room for new ideas and creative input. The important thing is - as happened in this case - to continuously discuss what has changed, what is outdated or no longer liked, and how the company and the brand should be presented in the future. In one of our first annual meetings, we summarized all essential elements into a unified image, revised parts, or added new ones in this sense.",{"type":26},{"type":26,"content":876},[877],{"text":878,"type":30,"marks":879},"02\u002F Forward-Looking Appearance with a Futuristic Character",[880,881],{"type":86},{"type":212,"attrs":882},{"class":214},{"type":26,"content":884},[885],{"text":886,"type":30},"Furthermore, it was also added that the company plans to expand its product to Germany in the future and that this appearance should visually stand out from the Austrian brand. 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