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We have taken this opportunity to subject our own website to a comprehensive accessibility check - not only to meet legal requirements, but above all to identify potentials.",{"type":32,"content":968},[969],{"text":970,"type":38},"What may seem like a regulatory requirement at first glance is in fact a great opportunity: Making digital offerings accessible to everyone opens up new target groups, improves the user experience, and strengthens trust in the brand. In our case, through analysis, we were able to identify targeted improvements that benefit not only people with disabilities but all users, such as clearer navigation, better readability, and mobile-optimized content.",{"type":32,"content":972},[973],{"text":974,"type":38},"An accessible website is not only future-proof, but also a real competitive advantage.",{"_uid":976,"title":977,"subTitle":978,"component":200,"alignCenter":25,"description":979,"callToAction":982,"containerStyle":84,"applyPrimaryLinkToTitle":84},"3a03cbe6-8f4f-4e1b-87b1-6859522dff5e","Is your website accessible?","We will make you EAA ready",{"type":29,"content":980},[981],{"type":32},[983],{"_uid":984,"link":985,"type":216,"label":988,"component":218},"638c7faa-976a-4598-82c2-00e04a39ab83",{"id":986,"url":21,"linktype":22,"fieldtype":23,"cached_url":987,"prep":25},"cb637552-5c37-4af5-8f18-c2b21839b9c3","\u002Fen\u002Fkampagnen\u002Feaa-pakete","Discover our EAA Quickchecks",{"_uid":503,"anchor":21,"columns":77,"modules":990,"component":135},[991,1003,1012,1021,1031,1038,1048],{"_uid":992,"text":993,"colspan":77,"rowspan":86,"component":188,"addBackdrop":84},"a7ed016c-abef-4d8c-91a7-16138847f06b",{"type":29,"content":994},[995,999],{"type":144,"attrs":996,"content":997},{"level":146},[998],{"text":113,"type":38},{"type":32,"content":1000},[1001],{"text":1002,"type":38},"In order to significantly improve the digital accessibility of our website, we have structured and designed the process in a practical manner. From systematic analysis to evaluation according to established standards to the implementation of specific measures - we aimed not only to identify weaknesses but also to create sustainable improvements.",{"_uid":506,"small":84,"title":1004,"colspan":86,"rowspan":86,"subTitle":1005,"component":87,"description":1006},"Create Accessibility Checklist","Step 1",{"type":29,"content":1007},[1008],{"type":32,"content":1009},[1010],{"text":1011,"type":38},"In the first step, we created a checklist with all the relevant requirements of the EAA. This helped us keep track of what we needed to pay attention to and allowed us to track which requirements our website already met and where problems occurred.",{"_uid":517,"small":84,"title":1013,"colspan":86,"rowspan":86,"subTitle":1014,"component":87,"description":1015},"Exam with automatic tool","Step 2",{"type":29,"content":1016},[1017],{"type":32,"content":1018},[1019],{"text":1020,"type":38},"In the first test, we used an automatic tool that scanned the entire website and identified the accessibility issues. We summarized these identified problems and compared them with the checklist that was created earlier. In a report, we documented all the barriers that were collected in order to get an overview and prioritized them based on their importance.",{"_uid":1022,"small":84,"title":1023,"colspan":86,"rowspan":86,"subTitle":1024,"component":87,"description":1025},"28796f1d-2cf2-4bea-bc26-ea51dd297461","Manual inspection","Step 3",{"type":29,"content":1026},[1027],{"type":32,"content":1028},[1029],{"text":1030,"type":38},"During the manual testing, we evaluated how well screen readers work with the Werbeberg website. We paid special attention to the focus order in which the screen reader navigates the pages and how the website looks on mobile devices. Next, we checked the readability of our website for color-blind users and in case of strong sunlight. For this purpose, we used a tool that can simulate different types of color blindness and sunlight exposure.",{"_uid":1032,"image":1033,"colspan":86,"rowspan":86,"component":195,"addBackdrop":84},"480962b4-b5a1-4ecf-bf10-01530b5efa68",{"id":1034,"alt":1035,"name":21,"focus":21,"title":21,"source":21,"filename":1036,"copyright":21,"fieldtype":82,"meta_data":1037,"is_external_url":84},62400857098501,"Eine Person hält ein Tablet in der Hand, dass die Werbeberg Webseite bei hellen Lichtverhältnissen zeigt","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x2412\u002F2bcd335b4e\u002Fmockup_sonnenschein_cropped.jpg",{"alt":1035,"title":21,"source":21,"copyright":21},{"_uid":1039,"small":84,"title":1040,"colspan":86,"rowspan":86,"subTitle":1041,"component":87,"description":1042},"43bc2ccd-fa8b-4771-8bf3-a08b48c77473","Color analysis","Step 4",{"type":29,"content":1043},[1044],{"type":32,"content":1045},[1046],{"text":1047,"type":38},"During the color analysis, we tested our color palette for accessibility. 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