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However, with the development of new devices such as smartphones and tablets and the increasing use of mobile internet, the ","text",{"text":108,"type":106,"marks":109},"Web design",[110],{"type":111,"attrs":112},"link",{"href":113,"uuid":29,"anchor":29,"target":114,"linktype":115},"\u002Fleistungen\u002Fwebdesign\u002F","_self","url",{"text":117,"type":106}," has evolved and is increasingly taking into account the special features of mobile internet users.",{"type":102,"content":119},[120,122,127],{"text":121,"type":106},"This is because websites look different on small displays than on large screens and user-friendliness (",{"text":123,"type":106,"marks":124},"Usability",[125],{"type":126},"bold",{"text":128,"type":106},") is greatly reduced if websites are not optimized for mobile use.",{"type":102},{"type":102,"content":131},[132],{"text":133,"type":106},"Especially in the private sector, smartphones and tablets have become the most common portals to the Internet. Responsive web design was developed so that content can also be optimally displayed on mobile devices and offer the best possible user experience.",{"type":102,"content":135},[136],{"text":137,"type":106},"With responsive web design, a website is displayed differently depending on the screen size and\u002For device to ensure user-friendliness. Web designers choose this form so that users can easily use a website regardless of the device they are using.",{"type":102},{"type":102,"content":140},[141,145,147],{"text":142,"type":106,"marks":143},"\"Form follows function\"",[144],{"type":126},{"type":146},"hard_break",{"text":148,"type":106},"The same content is made available in a slightly different design for different devices. On small displays, it may make sense to reduce various elements. The prioritization of existing elements plays a major role in this restructuring of the site. Careful consideration of which elements should be moved down the page and which are less important and can be deleted is the most important task. Rigid layouts are a thing of the past.",{"type":102},{"type":102,"content":151},[152,154,158],{"text":153,"type":106},"Responsive web design therefore figuratively means \"",{"text":155,"type":106,"marks":156},"responsive web design",[157],{"type":126},{"text":159,"type":106},"\". The content, navigation and structure of a website adapt to the respective end device.","Responsive web design",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},"office@werbeberg.at","email","multilink",{"type":99,"content":166},[167],{"type":102,"content":168},[169],{"text":170,"marks":171},"You can write us an email or call us. We are looking forward to your message!",[],[173],{"_uid":174,"title":175,"ogImage":176,"ogTitle":175,"component":41,"description":177,"ogDescription":177},"1ef43720-ec55-42e3-b365-d9d19e99aeee","We(r)binar: Responsive web design",{"filename":29},"A responsive website is now standard. But what is it anyway?","Web","Contact us","You want to know more?",{"id":182,"alt":29,"name":29,"focus":29,"title":29,"filename":183,"copyright":29,"fieldtype":39,"is_external_url":34},7187299,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4288x2412\u002F6de088c317\u002F03_bearb.jpg",{"id":182,"alt":29,"name":29,"focus":29,"title":29,"filename":183,"copyright":29,"fieldtype":39,"is_external_url":34},"Contact us now!","responsive-webdesign","en\u002Farticles\u002Fresponsive-webdesign",1030,[],472997679,"64fdb9bd-7ab1-4514-8d03-175e3eb457db","2023-05-26T08:32:22.729Z",[],"articles\u002Fresponsive-webdesign",[196],{"path":194,"name":46,"lang":51,"published":46},{"name":198,"created_at":199,"published_at":200,"updated_at":201,"id":202,"uuid":203,"content":204,"slug":340,"full_slug":341,"sort_by_date":46,"position":342,"tag_list":343,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":344,"first_published_at":345,"release_id":46,"lang":51,"path":46,"alternates":346,"default_full_slug":347,"translated_slugs":348},"E-Mail-Konfigurationen","2024-04-04T14:10:27.662Z","2024-11-11T14:39:20.938Z","2024-11-11T14:39:20.973Z",473009225,"0ceab2c7-29e0-421e-9fbe-ab6635826ff4",{"_uid":205,"body":206,"text":207,"title":322,"ctaLink":323,"ctaText":324,"pageSeo":330,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":336,"component":20,"coverImage":339,"ctaSubTitle":185},"5d46326e-7324-435c-9f8b-4182ae087d59",[],{"type":99,"content":208},[209,213,217,218,222,226,227,239,249,253,254,264,272,273,283,293,294,304,314,318],{"type":102,"content":210},[211],{"text":212,"type":106},"E-mails are normally received via IMAP (Internet Message Access Protocol) or POP3 (Post Office Protocol). With both methods, the messages are stored on the mail provider's server until they are deleted. If the mails are not encrypted, anyone can read them. This applies to both server administrators and hackers.",{"type":102,"content":214},[215],{"text":216,"type":106},"Correspondence between customers and a company should therefore not be left on an email provider's server any longer than necessary. Having your own mail server can greatly improve data protection.",{"type":102},{"type":102,"content":219},[220],{"text":221,"type":106},"Sooner or later you will come across the terms SMTP, IMAP or POP3.",{"type":102,"content":223},[224],{"text":225,"type":106},"In short, all three are protocols that enable e-mail to be sent.",{"type":102},{"type":228,"content":229},"bullet_list",[230],{"type":231,"content":232},"list_item",[233],{"type":102,"content":234},[235],{"text":236,"type":106,"marks":237},"POP3",[238],{"type":126},{"type":102,"content":240},[241,243,247],{"text":242,"type":106},"The ",{"text":244,"type":106,"marks":245},"Post Office Protocol (POP)",[246],{"type":126},{"text":248,"type":106}," is a transmission protocol that a client can use to retrieve emails from an email server. POP3 only enables e-mails to be listed, retrieved and deleted on the e-mail server. The emails are downloaded as a copy from the server to a computer, tablet or smartphone. You can then read, reply to or delete them there, but only locally, which means that the server is not informed of any changes and these are not recorded during backups. Sent emails are also not stored on the server, but only in your client.",{"type":102,"content":250},[251],{"text":252,"type":106},"POP3 dates back to the time when server storage space was scarce, and so emails are traditionally deleted after a certain time on the server.",{"type":102},{"type":228,"content":255},[256],{"type":231,"content":257},[258],{"type":102,"content":259},[260],{"text":261,"type":106,"marks":262},"IMAP",[263],{"type":126},{"type":102,"content":265},[266,270],{"text":267,"type":106,"marks":268},"IMAP (Internet Message Access Protocol)",[269],{"type":126},{"text":271,"type":106},"also used to retrieve emails. It was designed to resolve dependencies on individual client computers in the mail configuration (as is the case with POP3). To this end, IMAP extends the functions and procedures of Post Office Protocol (POP3) so that users can save and leave their mails, folder structures and settings on the servers.",{"type":102},{"type":228,"content":274},[275],{"type":231,"content":276},[277],{"type":102,"content":278},[279],{"text":280,"type":106,"marks":281},"SMTP",[282],{"type":126},{"type":102,"content":284},[285,287,291],{"text":286,"type":106},"As a counterpart to POP3 and IMAP, which are intended for retrieving e-mails, the ",{"text":288,"type":106,"marks":289},"Simple Mail Transfer Protocol (SMTP)",[290],{"type":126},{"text":292,"type":106}," is usually implemented for sending.",{"type":102},{"type":228,"content":295},[296],{"type":231,"content":297},[298],{"type":102,"content":299},[300],{"text":301,"type":106,"marks":302},"Microsoft Exchange Server",[303],{"type":126},{"type":102,"content":305},[306,308,312],{"text":307,"type":106},"This ",{"text":309,"type":106,"marks":310},"E-mail transport server software",[311],{"type":126},{"text":313,"type":106}," is used for the central storage and administration of e-mails, appointments, contacts, tasks and other elements for several users and thus enables collaboration in a work group or company.",{"type":102,"content":315},[316],{"text":317,"type":106},"To underline the professional appearance of your company, we offer this optimal solution with which everything is synchronized directly from one server. This has several advantages, such as access to a shared calendar function or controlling the access rights of individual employees to, for example, customer contact data.",{"type":102,"content":319},[320],{"text":321,"type":106},"We work together with our IT department to ensure that your sensitive data is optimally protected.","Email configurations",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":325},[326],{"type":102,"content":327},[328],{"text":170,"marks":329},[],[331],{"_uid":332,"title":333,"ogImage":334,"ogTitle":333,"component":41,"description":335,"ogDescription":335},"03132570-5443-4093-ad75-b9f8903f68ea","We(r)binar: e-mail configurations",{"filename":29},"Which ones are there and what are the differences?",{"id":337,"alt":29,"name":29,"focus":29,"title":29,"filename":338,"copyright":29,"fieldtype":39,"is_external_url":34},7187251,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5184x2916\u002F601ac080e2\u002Fmailkonfigurationen.jpg",{"id":337,"alt":29,"name":29,"focus":29,"title":29,"filename":338,"copyright":29,"fieldtype":39,"is_external_url":34},"e-mail-konfigurationen","en\u002Farticles\u002Fe-mail-konfigurationen",990,[],"175b7797-f361-4840-bdf5-b66937f61a57","2023-05-26T08:26:30.075Z",[],"articles\u002Fe-mail-konfigurationen",[349],{"path":347,"name":46,"lang":51,"published":46},{"name":351,"created_at":352,"published_at":353,"updated_at":354,"id":355,"uuid":356,"content":357,"slug":473,"full_slug":474,"sort_by_date":46,"position":475,"tag_list":476,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":477,"first_published_at":478,"release_id":46,"lang":51,"path":46,"alternates":479,"default_full_slug":480,"translated_slugs":481},"Was macht eine gute Webseite aus?","2024-04-04T14:10:38.449Z","2024-11-11T14:38:15.024Z","2024-11-11T14:38:15.061Z",473010140,"68bb235f-643e-4240-9bc6-c2a4d5de3f01",{"_uid":358,"body":359,"text":360,"title":455,"ctaLink":456,"ctaText":457,"pageSeo":463,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":469,"component":20,"coverImage":472,"ctaSubTitle":185},"429b09ca-4925-4a39-9d16-91c33d40b7f8",[],{"type":99,"content":361},[362,366,367,373,377,378,384,388,392,393,399,403,404,410,414,415,421,425,429,430,436,440,441,447,451],{"type":102,"content":363},[364],{"text":365,"type":106},"In order to give the website a meaningful appearance that matches the company, the design is a basic element, just like relevant content. A good website also uses SEO measures, appeals to the visitor with a call to action and scores with short loading times.",{"type":102},{"type":102,"content":368},[369],{"text":370,"type":106,"marks":371},"CMS",[372],{"type":126},{"type":102,"content":374},[375],{"text":376,"type":106},"Choosing the right content management system is the first step towards an online presence. It all depends on what you want to achieve. Do you want a web store? Do you want to write regular blog posts? The purpose and goal of the website will provide the answer to the choice. There are CMSs that are easier to use, such as blog construction kits, through to more complicated systems that offer many tools. There are now several construction kits for simpler websites, but with additional tools they also offer many possibilities. Examples include Squarespace, Drupal, Motocms, etc. Examples of more complex CMS are WordPress, Typo3, etc.",{"type":102},{"type":102,"content":379},[380],{"text":381,"type":106,"marks":382},"Design",[383],{"type":126},{"type":102,"content":385},[386],{"text":387,"type":106},"A design that appeals and perfectly represents the message of the company or person is the be-all and end-all.",{"type":102,"content":389},[390],{"text":391,"type":106},"A clear, appealing layout, where visitors can reach their destination with as few clicks as possible, creates a pleasant stay where they can optimally find everything they are looking for. Responsive design is also important here. This is the flexible adaptation of the website to different end devices such as smartphones, tablets or PCs, which ensures the appropriate display of the optimized content.",{"type":102},{"type":102,"content":394},[395],{"text":396,"type":106,"marks":397},"Content",[398],{"type":126},{"type":102,"content":400},[401],{"text":402,"type":106},"In order to maintain the attention span and make the visit as interesting as possible, we rely on short, crisp texts and content with high relevance for the target group in our fast-moving times. The visit to the website should be as informative as possible.",{"type":102},{"type":102,"content":405},[406],{"text":407,"type":106,"marks":408},"SEO",[409],{"type":126},{"type":102,"content":411},[412],{"text":413,"type":106},"SEO stands for search engine optimization. Here, certain measures are used to make the website and its content visible and easy to find on the internet. Good search engine optimization results in a higher search engine ranking, which brings visitors to the website organically, i.e. free of charge. The search engine ranking includes page views, bounce rates, loading times and much more.",{"type":102},{"type":102,"content":416},[417],{"text":418,"type":106,"marks":419},"Call to action",[420],{"type":126},{"type":102,"content":422},[423],{"text":424,"type":106},"If visitors are to become customers, it is important to involve customers with a so-called call to action.",{"type":102,"content":426},[427],{"text":428,"type":106},"It is best to provide clear calls to action. Whether with a contact form, telephone or online chat. It all depends on what goal you are pursuing. Do you want the visitor to subscribe to the newsletter? Should they leave a comment? Click on \"Buy\"? The clearer and more precise they are, the more likely they are to be implemented.",{"type":102},{"type":102,"content":431},[432],{"text":433,"type":106,"marks":434},"Ongoing support",[435],{"type":126},{"type":102,"content":437},[438],{"text":439,"type":106},"Ongoing website maintenance is essential to ensure that the website always remains relevant for visitors and customers. Because trends come and go, it is important to keep the website up to date at all times. This also applies to contact details, opening hours, etc. This includes installing important updates, other maintenance work or adding new products, new blog posts and much more.",{"type":102},{"type":102,"content":442},[443],{"text":444,"type":106,"marks":445},"Web design trends 2022",[446],{"type":126},{"type":102,"content":448},[449],{"text":450,"type":106},"Web design trends 2022 will bring us visible lines, symmetrical layouts, overlapping graphics and bright colors as well as color gradients. 3D graphics and scroll animations will also be widely used, where graphics will be added gradually, slowly building up the website with different effects to avoid endless scrolling and create a special visitor experience. In addition, web design will focus more on mobile-first as more and more users use their mobile devices to visit websites.",{"type":102,"content":452},[453],{"text":454,"type":106},"When it comes to trends, however, it is always important to consider who you want to address and whether it suits your company.","What makes a good website?",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":458},[459],{"type":102,"content":460},[461],{"text":170,"marks":462},[],[464],{"_uid":465,"title":466,"ogImage":467,"ogTitle":466,"component":41,"description":468,"ogDescription":468},"a38124ce-ea63-45d1-8d6b-ec9f47a179cf","We(r)binar: What makes a good website?",{"filename":29},"Nowadays, it's impossible to imagine life without a website - find out what makes it good here!",{"id":470,"alt":29,"name":29,"focus":29,"title":29,"filename":471,"copyright":29,"fieldtype":39,"is_external_url":34},7187407,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7198x4049\u002F5213e4a84c\u002Fwerbeberg-gute-webseite_ma_30.jpg",{"id":470,"alt":29,"name":29,"focus":29,"title":29,"filename":471,"copyright":29,"fieldtype":39,"is_external_url":34},"was-macht-eine-gute-webseite-aus","en\u002Farticles\u002Fwas-macht-eine-gute-webseite-aus",1070,[],"30306725-6201-441b-960b-c928f53d2443","2023-05-16T06:18:08.252Z",[],"articles\u002Fwas-macht-eine-gute-webseite-aus",[482],{"path":480,"name":46,"lang":51,"published":46},{"name":484,"created_at":485,"published_at":486,"updated_at":487,"id":488,"uuid":489,"content":490,"slug":595,"full_slug":596,"sort_by_date":46,"position":597,"tag_list":598,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":599,"first_published_at":600,"release_id":46,"lang":51,"path":46,"alternates":601,"default_full_slug":602,"translated_slugs":603},"Webseitenpflege und -betreuung","2024-04-04T14:09:26.006Z","2024-11-11T14:39:05.854Z","2024-11-11T14:39:05.888Z",473004812,"af4939e7-5ce5-4c66-bfd3-7cdd41733529",{"_uid":491,"body":492,"text":493,"title":577,"ctaLink":578,"ctaText":579,"pageSeo":585,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":591,"component":20,"coverImage":594,"ctaSubTitle":185},"65031c1e-02bb-43d7-add1-a6152f22e68a",[],{"type":99,"content":494},[495,499,500,507,508,514,552,553,557,558,567,568],{"type":102,"content":496},[497],{"text":498,"type":106},"Either you have a full-service agency to do this for you, or you have the necessary knowledge to do it yourself.",{"type":102},{"type":102,"content":501},[502,504,505],{"text":503,"type":106},"For potential customers, the website is often the first point of contact and the first point of contact with the company. You could say that the website is like an online business card. This is precisely why an unmaintained website can have a negative impact on the company.",{"type":146},{"text":506,"type":106},"However, website maintenance is not only important for potential customers; being up-to-date also plays a major role for search engines when it comes to a good ranking. The more up-to-date a website is, the higher the probability of achieving a good ranking. Websites that search engines think offer users an optimal user experience are placed higher in the search results lists.",{"type":102},{"type":102,"content":509},[510],{"text":511,"type":106,"marks":512},"What does website maintenance involve?",[513],{"type":126},{"type":228,"content":515},[516,522,528,534,540,546],{"type":231,"content":517},[518],{"type":102,"content":519},[520],{"text":521,"type":106},"Deposit SSL certificate - if it is not already available",{"type":231,"content":523},[524],{"type":102,"content":525},[526],{"text":527,"type":106},"Inserting, exchanging and editing images and videos",{"type":231,"content":529},[530],{"type":102,"content":531},[532],{"text":533,"type":106},"Publish current content",{"type":231,"content":535},[536],{"type":102,"content":537},[538],{"text":539,"type":106},"Updating the privacy policy and, if necessary, the legal notice",{"type":231,"content":541},[542],{"type":102,"content":543},[544],{"text":545,"type":106},"Carry out data backups and updates",{"type":231,"content":547},[548],{"type":102,"content":549},[550],{"text":551,"type":106},"Fix errors",{"type":102},{"type":102,"content":554},[555],{"text":556,"type":106},"Of course, if you have the necessary knowledge, you can do all of this yourself - but let's be honest: how much time is left over at the end of the day for the extensive maintenance of a website in addition to daily activities, opening hours, appointments and phone calls? Outsourcing website maintenance therefore makes a lot of sense, as it saves a lot of work and time, which can then be done by a professional.",{"type":102},{"type":102,"content":559},[560,564,565],{"text":561,"type":106,"marks":562},"How often should website maintenance be carried out?",[563],{"type":126},{"type":146},{"text":566,"type":106},"Maintenance work is usually carried out at least once a month and can take several hours, depending on what needs to be done.",{"type":102},{"type":102,"content":569},[570,574,575],{"text":571,"type":106,"marks":572},"Exceptions to website maintenance",[573],{"type":126},{"type":146},{"text":576,"type":106},"One-pagers and landing pages that were created purely for a specific campaign do not normally pursue any long-term goals. Therefore, they do not necessarily need to be maintained.","Website maintenance and support",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":580},[581],{"type":102,"content":582},[583],{"text":170,"marks":584},[],[586],{"_uid":587,"title":588,"ogImage":589,"ogTitle":588,"component":41,"description":590,"ogDescription":590},"28b2c9ef-7c12-4d39-acd1-9b71d7b2e464","We(r)binar: Website maintenance & support",{"filename":29},"You can find out why website support and maintenance are so important in this article",{"id":592,"alt":29,"name":29,"focus":29,"title":29,"filename":593,"copyright":29,"fieldtype":39,"is_external_url":34},7177201,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F78650812d9\u002Fwb_werbinar_webseitenbetreuung.jpg",{"id":592,"alt":29,"name":29,"focus":29,"title":29,"filename":593,"copyright":29,"fieldtype":39,"is_external_url":34},"webseitenpflege-und-betreuung","en\u002Farticles\u002Fwebseitenpflege-und-betreuung",540,[],"1eeab833-149b-4b50-8abd-079d6e87b4c4","2023-04-06T13:05:44.667Z",[],"articles\u002Fwebseitenpflege-und-betreuung",[604],{"path":602,"name":46,"lang":51,"published":46},{"name":606,"created_at":607,"published_at":608,"updated_at":609,"id":610,"uuid":611,"content":612,"slug":658,"full_slug":659,"sort_by_date":46,"position":660,"tag_list":661,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":662,"first_published_at":663,"release_id":46,"lang":51,"path":46,"alternates":664,"default_full_slug":665,"translated_slugs":666},"Was ist ein Impressum und wer braucht eins?","2024-04-04T14:09:11.423Z","2024-11-11T14:39:02.191Z","2024-11-11T14:39:02.239Z",473004071,"dd0e44cb-0bd4-4a76-99a1-39c090c16724",{"_uid":613,"body":614,"text":615,"title":640,"ctaLink":641,"ctaText":642,"pageSeo":648,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":654,"component":20,"coverImage":657,"ctaSubTitle":185},"a574db02-d467-44a3-96f7-40c9acdb4034",[],{"type":99,"content":616},[617,624,625,629],{"type":102,"content":618},[619,621,622],{"text":620,"type":106},"The legal notice provides information about who is responsible for the content of the aforementioned media and who wrote it.",{"type":146},{"text":623,"type":106},"It contains certain information about website administrators, including personal data such as names, addresses and contact details. For example, you can find out from the legal notice who created the design, who created certain texts or graphics, where certain images come from, etc.",{"type":102},{"type":102,"content":626},[627],{"text":628,"type":106},"The content of the legal notice is subject to strict regulations and it is largely mandatory to keep one. In Austria, several laws deal with the so-called imprint obligation for websites.",{"type":102,"content":630},[631,635,637,638],{"text":632,"type":106,"marks":633},"In principle, the following applies:",[634],{"type":126},{"text":636,"type":106}," no matter how high the probability of legal consequences is, it makes sense in any case to include a complete imprint on a website. This is because it increases the credibility and trustworthiness of a website.",{"type":146},{"text":639,"type":106},"Printed works that are published periodically, i.e. 4 times a year, also fall under the imprint obligation. Examples of this are club newspapers, customer magazines, etc.","What is an imprint and who needs one?",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":643},[644],{"type":102,"content":645},[646],{"text":170,"marks":647},[],[649],{"_uid":650,"title":651,"ogImage":652,"ogTitle":651,"component":41,"description":653,"ogDescription":653},"e04dcae0-4a92-4b33-91be-3dd47a2015c1","We(r)binar: What is an imprint, who needs one?",{"filename":29},"Find out everything you need to know about the legal notice in this blog post!",{"id":655,"alt":29,"name":29,"focus":29,"title":29,"filename":656,"copyright":29,"fieldtype":39,"is_external_url":34},7177007,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fc7f84025a8\u002Fwb_werbinar_impressum.jpg",{"id":655,"alt":29,"name":29,"focus":29,"title":29,"filename":656,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-ein-impressum-und-wer-braucht-eins","en\u002Farticles\u002Fwas-ist-ein-impressum-und-wer-braucht-eins",430,[],"d9a5feb7-c5e6-43ec-bca4-59b24f3bc1b1","2023-04-06T12:31:45.296Z",[],"articles\u002Fwas-ist-ein-impressum-und-wer-braucht-eins",[667],{"path":665,"name":46,"lang":51,"published":46},{"name":669,"created_at":670,"published_at":671,"updated_at":672,"id":673,"uuid":674,"content":675,"slug":787,"full_slug":788,"sort_by_date":46,"position":789,"tag_list":790,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":791,"first_published_at":792,"release_id":46,"lang":51,"path":46,"alternates":793,"default_full_slug":794,"translated_slugs":795},"Produktfotografie: Die richtigen Fotos für deinen Online-Shop","2024-04-04T14:09:04.623Z","2024-11-11T14:39:00.512Z","2024-11-11T14:39:00.551Z",473003770,"7f49d0d6-3929-4533-a0f1-41b0f743cd8e",{"_uid":676,"body":677,"text":678,"title":769,"ctaLink":770,"ctaText":771,"pageSeo":777,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":783,"component":20,"coverImage":786,"ctaSubTitle":185},"bcc2649a-9ec8-4da2-bdd3-9f5a300db353",[],{"type":99,"content":679},[680,690,694,695,705,709,710,720,724,725,735,739,740,750,754,755,765],{"type":228,"content":681},[682],{"type":231,"content":683},[684],{"type":102,"content":685},[686],{"text":687,"type":106,"marks":688},"Plan what you need",[689],{"type":126},{"type":102,"content":691},[692],{"text":693,"type":106},"Every product is different, and so every product presentation is different in its own way. You should therefore plan in detail before the actual start of photography. What products do I want to photograph? How do I need to show the products to give customers the best presentation? What different scenarios do I need to generate the best possible imagination for prospective customers? It may make sense to combine different presentation methods for the presentation. For example, the first image could be a classic set-up in front of a monochrome background, while the subsequent images show the item in use or in a more creative setting.",{"type":102},{"type":228,"content":696},[697],{"type":231,"content":698},[699],{"type":102,"content":700},[701],{"text":702,"type":106,"marks":703},"Show your product from different perspectives",[704],{"type":126},{"type":102,"content":706},[707],{"text":708,"type":106},"Perspective presentation is also part of planning, although in this case the actual product needs to be addressed more specifically. Do I only show the object in the overall view from each side, or should certain areas be shown in more detail? Special materials (fabrics, wood, etc.) or complex products (hand tools, additional attachments, etc.) usually benefit from detailed photos to bring the feel and function as close as possible to the customer. Before prospective customers place an order, they want to see the item from all angles. Different perspectives are the best way to enable them to do this.",{"type":102},{"type":228,"content":711},[712],{"type":231,"content":713},[714],{"type":102,"content":715},[716],{"text":717,"type":106,"marks":718},"Work with natural light",[719],{"type":126},{"type":102,"content":721},[722],{"text":723,"type":106},"Of course, professional photo lamps are a help, but beautiful, harmonious images can also be created without large photographic equipment. Ideally, you should always work in the brightest hours of the day when natural light is available. The set-up should then be placed directly by the window or, if possible, outside to make the most of the natural light. By avoiding cloudy conditions, you can achieve the most consistent photo series possible, which is crucial for a harmonious overall view.",{"type":102},{"type":228,"content":726},[727],{"type":231,"content":728},[729],{"type":102,"content":730},[731],{"text":732,"type":106,"marks":733},"Create a coherent appearance",[734],{"type":126},{"type":102,"content":736},[737],{"text":738,"type":106},"Ideally, product photos can be assigned to the company. This means that the mood, branding and photographic style should run through the images. To achieve this, a consistent form of presentation should be chosen. Once a meaningful set-up and a good perspective for the photos have been found, this should be maintained across all products. The lighting conditions and subsequent editing also have a significant influence on the overall result. Ultimately, the store overview with the different product images should appear coherent and harmonious so that customers get an optimal overview.",{"type":102},{"type":228,"content":741},[742],{"type":231,"content":743},[744],{"type":102,"content":745},[746],{"text":747,"type":106,"marks":748},"Edit your images",[749],{"type":126},{"type":102,"content":751},[752],{"text":753,"type":106},"After a large number of photos have been taken, they first need to be reviewed and sorted. Not every picture will be a perfect match. But that's not a bad thing. Once you have a good selection, the best photos can be collected and edited in the next step. Editing the images should consist of the basic steps - cropping distracting elements, adjusting contrast and light, and adjusting color. If you are unsure, it is better to opt for fewer steps. If the lighting conditions were already good, there is usually not much more post-processing required. The main aim is to present the products as realistically as possible.",{"type":102},{"type":228,"content":756},[757],{"type":231,"content":758},[759],{"type":102,"content":760},[761],{"text":762,"type":106,"marks":763},"Optimize your images for the web",[764],{"type":126},{"type":102,"content":766},[767],{"text":768,"type":106},"Before you upload your product photos to your website, check the image size and quality. This involves the proportional dimensions of your image on the one hand and the actual resolution (the pixel size px) on the other. If the images are inserted too large on the website, this will have a negative impact on the loading speed. If the images are too small, they lose quality and start to blur. Find a good balance and give your photos a meaningful name. This should not be too long and should contain relevant information about the image content for the search engines. This way, the photos will also appear in the results for similar search queries.","Product photography: a scene for your products",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":772},[773],{"type":102,"content":774},[775],{"text":170,"marks":776},[],[778],{"_uid":779,"title":780,"ogImage":781,"ogTitle":780,"component":41,"description":782,"ogDescription":782},"770a38ef-536a-4a21-8336-c87276c6605f","We(r)binar: Product photography",{"filename":29},"A scene for your products. Useful tips for your product photography.",{"id":784,"alt":29,"name":29,"focus":29,"title":29,"filename":785,"copyright":29,"fieldtype":39,"is_external_url":34},7176901,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F2345x1319\u002F91008ac667\u002Fwb-werbinar-produktfotografie.jpg",{"id":784,"alt":29,"name":29,"focus":29,"title":29,"filename":785,"copyright":29,"fieldtype":39,"is_external_url":34},"produktfotografie-die-richtigen-fotos-fuer-deinen-online-shop","en\u002Farticles\u002Fproduktfotografie-die-richtigen-fotos-fuer-deinen-online-shop",380,[],"d43735ad-6434-4fef-8f20-c8f47fca2adc","2023-04-06T11:54:36.304Z",[],"articles\u002Fproduktfotografie-die-richtigen-fotos-fuer-deinen-online-shop",[796],{"path":794,"name":46,"lang":51,"published":46},{"name":798,"created_at":799,"published_at":800,"updated_at":801,"id":802,"uuid":803,"content":804,"slug":1069,"full_slug":1070,"sort_by_date":46,"position":1071,"tag_list":1072,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":1073,"first_published_at":1074,"release_id":46,"lang":51,"path":46,"alternates":1075,"default_full_slug":1076,"translated_slugs":1077},"Online Shops: Die Stolpersteine und wie du sie umgehst","2024-04-04T14:09:02.000Z","2024-11-11T14:38:59.852Z","2024-11-11T14:38:59.896Z",473003658,"30f92a72-b413-4b24-afd4-3682dfee0959",{"_uid":805,"body":806,"text":807,"title":1051,"ctaLink":1052,"ctaText":1053,"pageSeo":1059,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":1065,"component":20,"coverImage":1068,"ctaSubTitle":185},"22d6b465-460f-4507-946a-a7b1ccf06c5b",[],{"type":99,"content":808},[809,815,820,834,835,845,846,850,857,858,924,928,932,936,940,944,948,952,956,957,1020,1021,1034,1035,1036,1045,1046,1047],{"type":102,"content":810},[811],{"text":812,"type":106,"marks":813},"The most important basics you should know",[814],{"type":126},{"type":102,"content":816},[817,819],{"text":818,"type":106},"First and foremost: the legal basis for online retail is no different from stationary retail. However, there are also a number of legal aspects that apply specifically to online stores. The most important are:",{"type":146},{"type":228,"content":821},[822,828],{"type":231,"content":823},[824],{"type":102,"content":825},[826],{"text":827,"type":106},"The new GDPR",{"type":231,"content":829},[830],{"type":102,"content":831},[832],{"text":833,"type":106},"The EU Cookie Directive",{"type":102},{"type":102,"content":836},[837,839,840,842,843],{"text":838,"type":106},"The aim of these regulations is to ensure the protection of user and customer data. Accordingly, webshop operators must inform their users from the very first moment that personal data will be collected during their visit to the store and in the event of a purchase being concluded, and the data involved and how it is stored is also referred to here.",{"type":146},{"text":841,"type":106},"If you do not comply with this information obligation, you risk penalties.",{"type":146},{"text":844,"type":106},"So before you don't have a solution at hand to provide information about cookies, for example, you should refrain from tracking user activities if in doubt!",{"type":102},{"type":102,"content":847},[848],{"text":849,"type":106},"However, this obligation to provide information about user data is not the only stumbling block on the way to a legally compliant online store.",{"type":102,"content":851},[852,854,855],{"text":853,"type":106},"E-commerce plays a central role in everyday life, although its full potential has not yet been fully exploited.",{"type":146},{"text":856,"type":106},"Here is a checklist of the most important obligations and building blocks:",{"type":102},{"type":228,"content":859},[860,877,888,902,913],{"type":231,"content":861},[862],{"type":102,"content":863},[864,868,869,871,872,874,875],{"text":865,"type":106,"marks":866},"The legal notice",[867],{"type":126},{"type":146},{"text":870,"type":106},"At the top of the checklist is the legal notice. Almost every website and therefore every online store needs an imprint according to the German Telemedia Act.",{"type":146},{"text":873,"type":106},"The legal notice is also referred to as the provider identification and must be \"easily recognizable, directly accessible and permanently available\" according to the aforementioned law. It must provide users with all important information about the company.",{"type":146},{"text":876,"type":106},"For consumers, the legal notice is the first point of contact when looking for contact persons and contact details. For legal matters, the legal notice also contains the name and contact details of the person responsible in the event of a legal dispute. You can find more information about the legal notice in this advertising guide.",{"type":231,"content":878},[879],{"type":102,"content":880},[881,885,886],{"text":882,"type":106,"marks":883},"GTCs",[884],{"type":126},{"type":146},{"text":887,"type":106},"The general terms and conditions (GTC) are basically the basis for every legally compliant store. However, the operator is not obliged to include the GTCs on their homepage. However, as additional clauses or information and instruction obligations are difficult to include in any other way, there are hardly any online stores without GTCs.",{"type":231,"content":889},[890],{"type":102,"content":891},[892,896,897,899,900],{"text":893,"type":106,"marks":894},"Data protection",[895],{"type":126},{"type":146},{"text":898,"type":106},"The privacy policy is also set out in the German Telemedia Act. As briefly mentioned above (GDPR), website operators must inform their users about how they handle personal data.",{"type":146},{"text":901,"type":106},"This applies to data from the ordering process as well as data collected by tracking tools such as Google Analytics or plug-ins from social media buttons, for example.",{"type":231,"content":903},[904],{"type":102,"content":905},[906,910,911],{"text":907,"type":106,"marks":908},"Cookies",[909],{"type":126},{"type":146},{"text":912,"type":106},"A combination of notification and consent option with regard to cookies is recommended in all cases. It is important that such a notification reaches visitors before data is transferred. This is usually presented in the form of an unmissable pop-up, which informs about the data collection and, if necessary, has checkboxes for consenting to or rejecting cookies. And this is done as soon as the website is visited.",{"type":231,"content":914},[915],{"type":102,"content":916},[917,921,922],{"text":918,"type":106,"marks":919},"Product descriptions",[920],{"type":126},{"type":146},{"text":923,"type":106},"Necessary to avoid giving customers false impressions. Typical misleading statements that violate the law include, for example, incorrect information on",{"type":102,"content":925},[926],{"text":927,"type":106},"Product type,",{"type":102,"content":929},[930],{"text":931,"type":106},"Composition,",{"type":102,"content":933},[934],{"text":935,"type":106},"Time of manufacture,",{"type":102,"content":937},[938],{"text":939,"type":106},"Availability,",{"type":102,"content":941},[942],{"text":943,"type":106},"Fitness for purpose,",{"type":102,"content":945},[946],{"text":947,"type":106},"Possible use,",{"type":102,"content":949},[950],{"text":951,"type":106},"Quantity and",{"type":102,"content":953},[954],{"text":955,"type":106},"Origin.",{"type":102},{"type":228,"content":958},[959,970,981,995,1006],{"type":231,"content":960},[961],{"type":102,"content":962},[963,967,968],{"text":964,"type":106,"marks":965},"Cancellation policy",[966],{"type":126},{"type":146},{"text":969,"type":106},"Cancellation instructions are mandatory and should be included in the order confirmation. They are one of the biggest warning traps, as they can quickly become incorrect due to constant legal changes. If customers are not informed about the right of withdrawal, the standard period of 14 days is automatically extended by a further year. This means that, in principle, customers can cancel the order at any time and return the goods.",{"type":231,"content":971},[972],{"type":102,"content":973},[974,978,979],{"text":975,"type":106,"marks":976},"Payment options",[977],{"type":126},{"type":146},{"text":980,"type":106},"At least one payment option without additional costs must be offered. It must also be explicitly stated if fees are incurred for certain payment methods, such as credit card or cash on delivery.",{"type":231,"content":982},[983],{"type":102,"content":984},[985,989,990,992,993],{"text":986,"type":106,"marks":987},"Order button",[988],{"type":126},{"type":146},{"text":991,"type":106},"A clearly labeled order button is essential. Buyers must clearly recognize that clicking on the button results in an order and thus a payment obligation. A good labeling could be: \"Complete purchase now\", or \"Place binding order now\"",{"type":146},{"text":994,"type":106},"Simply stating \"Order\" or \"Register\" is insufficient or even misleading and therefore not legally compliant.",{"type":231,"content":996},[997],{"type":102,"content":998},[999,1003,1004],{"text":1000,"type":106,"marks":1001},"Information on the delivery time",[1002],{"type":126},{"type":146},{"text":1005,"type":106},"According to case law, a customer can assume that goods offered for sale online are available immediately without further information. in this case, \"immediately\" means that they will reach the customer within five days. If this is not the case and goods are not immediately available, this must be indicated, otherwise you are obliged to deliver \"immediately\".",{"type":231,"content":1007},[1008],{"type":102,"content":1009},[1010,1014,1015,1017,1018],{"text":1011,"type":106,"marks":1012},"Costs",[1013],{"type":126},{"type":146},{"text":1016,"type":106},"The following applies to all costs presented on the website:",{"type":146},{"text":1019,"type":106},"You must always state them correctly and in full. For product prices, the applicable VAT must therefore be included. Shipping costs must also be listed correctly or at least be easy to calculate. A clear summary of the price in the shopping cart can therefore be very useful.",{"type":102},{"type":228,"content":1022},[1023],{"type":231,"content":1024},[1025],{"type":102,"content":1026},[1027,1031,1032],{"text":1028,"type":106,"marks":1029},"Observe the geo-blocking ban:",[1030],{"type":126},{"type":146},{"text":1033,"type":106},"Although the delivery area for orders can be defined individually in the store, users residing outside the delivery area may not be excluded from the offer. This means that if a customer residing outside the delivery area wishes to place an order, they must be able to order the goods and have them delivered to another address within the delivery area.",{"type":102},{"type":102},{"type":102,"content":1037},[1038,1042,1043],{"text":1039,"type":106,"marks":1040}," Tip:",[1041],{"type":126},{"type":146},{"text":1044,"type":106},"It makes sense to make customers aware of the current logistics problems since the pandemic in order to create understanding for the difficult situation. For this reason, an online store should not only be designed to be legally compliant, but appropriate notices and warnings should also be presented prominently and immediately recognizable on the store pages.",{"type":102},{"type":102},{"type":102,"content":1048},[1049],{"text":1050,"type":106},"The information in this article is to be understood solely as non-binding advice. No liability is assumed for the accuracy of the information provided here.","Online stores: what do I need to consider?",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":1054},[1055],{"type":102,"content":1056},[1057],{"text":170,"marks":1058},[],[1060],{"_uid":1061,"title":1062,"ogImage":1063,"ogTitle":1062,"component":41,"description":1064,"ogDescription":1064},"b69c17ce-0665-4fe7-9c21-8fd4b17dfb11","We(r)binar: Online shops - What do I need to consider?",{"filename":29},"The most important basics you need to know to run an online shop.",{"id":1066,"alt":29,"name":29,"focus":29,"title":29,"filename":1067,"copyright":29,"fieldtype":39,"is_external_url":34},7176820,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F21343ee887\u002Fwb_werbinar_richtlinien-onlineshops.jpg",{"id":1066,"alt":29,"name":29,"focus":29,"title":29,"filename":1067,"copyright":29,"fieldtype":39,"is_external_url":34},"online-shops-die-stolpersteine-und-wie-du-sie-umgehst","en\u002Farticles\u002Fonline-shops-die-stolpersteine-und-wie-du-sie-umgehst",360,[],"5f399293-f5e9-4722-a465-168a9036ff2c","2023-04-06T11:43:50.914Z",[],"articles\u002Fonline-shops-die-stolpersteine-und-wie-du-sie-umgehst",[1078],{"path":1076,"name":46,"lang":51,"published":46},{"name":1080,"created_at":1081,"published_at":1082,"updated_at":1083,"id":1084,"uuid":1085,"content":1086,"slug":1300,"full_slug":1301,"sort_by_date":46,"position":1302,"tag_list":1303,"is_startpage":34,"parent_id":190,"meta_data":46,"group_id":1304,"first_published_at":1305,"release_id":46,"lang":51,"path":46,"alternates":1306,"default_full_slug":1307,"translated_slugs":1308},"Domain Name System: Das Telefonbuch des Internets","2024-04-04T14:08:55.311Z","2024-11-11T14:38:58.488Z","2024-11-11T14:38:58.533Z",473003318,"25dcfaf7-53ac-4821-9101-c57f9c5f2de9",{"_uid":1087,"body":1088,"text":1089,"title":1282,"ctaLink":1283,"ctaText":1284,"pageSeo":1290,"category":178,"ctaLabel":179,"ctaTitle":180,"cardImage":1296,"component":20,"coverImage":1299,"ctaSubTitle":185},"a62b9e32-7dd1-4ac6-ab27-a9d7bc1ebf0d",[],{"type":99,"content":1090},[1091,1107,1108,1126,1127,1136,1137,1143,1153,1157,1167,1180,1190,1228,1238,1248,1258,1268,1278],{"type":102,"content":1092},[1093,1095,1096,1098,1102,1104,1105],{"text":1094,"type":106},"IP addresses consist of a seemingly confusing arrangement of numbers. In some cases (with IPv6 addresses), letters are also added to the mix. However, because people find it difficult to imagine what the mixture of numbers and letters means, and we don't remember them easily either, Paul Mockapetris developed the Domain Name System (DNS for short) in 1983 so that websites can be accessed via so-called domains.",{"type":146},{"text":1097,"type":106},"You can also think of it as a large ",{"text":1099,"type":106,"marks":1100},"Telephone directory of the Internet",[1101],{"type":126},{"text":1103,"type":106}," of the Internet.",{"type":146},{"text":1106,"type":106},"And without telling Google that a website exists, it will be difficult for Google users to find the website.",{"type":102},{"type":102,"content":1109},[1110,1114,1115,1117,1121,1123,1124],{"text":1111,"type":106,"marks":1112},"How does it work?",[1113],{"type":126},{"type":146},{"text":1116,"type":106},"A domain name system is installed on a name server (NS for short) and can store various entries, including ",{"text":1118,"type":106,"marks":1119},"Resource records",[1120],{"type":126},{"text":1122,"type":106}," called resource records. The DNS servers are connected to each other and only manage individual domains. They then transmit entries to servers from a higher level. These servers contact other servers in the same way, which can also be addressed on the client side.",{"type":146},{"text":1125,"type":106},"At first glance, this seems dauntingly complex and complicated. However, with the help of server hierarchies and the option of caching, it is a very reliable and durable system.",{"type":102},{"type":102,"content":1128},[1129,1133,1134],{"text":1130,"type":106,"marks":1131},"Wait a minute. Caching?",[1132],{"type":126},{"type":146},{"text":1135,"type":106},"As soon as a domain is called up, an IP address is requested. This constant querying could lead to DNS server overload - this is where the caching option comes into play. The entries are simply stored for a certain period of time by the DNS servers and also the PCs. This is similar to the browser cache, except that it is the cache of the computer's operating system.",{"type":102},{"type":102,"content":1138},[1139],{"text":1140,"type":106,"marks":1141},"The most important DNS entries:",[1142],{"type":126},{"type":228,"content":1144},[1145],{"type":231,"content":1146},[1147],{"type":102,"content":1148},[1149],{"text":1150,"type":106,"marks":1151},"A Resource Record:",[1152],{"type":126},{"type":102,"content":1154},[1155],{"text":1156,"type":106},"This record assigns an IPv4 address to a DNS name. This resource record is the most common in the DNS.",{"type":228,"content":1158},[1159],{"type":231,"content":1160},[1161],{"type":102,"content":1162},[1163],{"text":1164,"type":106,"marks":1165},"AAAA Resource Record:",[1166],{"type":126},{"type":102,"content":1168},[1169,1171,1172,1174,1178],{"text":1170,"type":106},"Also called \"quad-A\". This has the task of assigning an IPv6 address to a DNS name.",{"type":146},{"text":1173,"type":106},"AAAA and A are therefore the ",{"text":1175,"type":106,"marks":1176},"most important entries",[1177],{"type":126},{"text":1179,"type":106}," so that we do not have to enter the IP addresses.",{"type":228,"content":1181},[1182],{"type":231,"content":1183},[1184],{"type":102,"content":1185},[1186],{"text":1187,"type":106,"marks":1188},"CNAME",[1189],{"type":126},{"type":102,"content":1191},[1192,1194,1198,1200,1201,1203,1209,1211,1217,1219,1223,1225,1226],{"text":1193,"type":106},"Abbreviation for Caonical Name Record. It represents an ",{"text":1195,"type":106,"marks":1196},"Alias ",[1197],{"type":126},{"text":1199,"type":106},"of the DNS name of a host and is used to set up a forwarding to another domain.",{"type":146},{"text":1202,"type":106},"As an example of use: A CNAME record can contain the address ",{"text":1204,"type":106,"marks":1205},"www.beispiel.com",[1206],{"type":111,"attrs":1207},{"href":1208,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":115},"http:\u002F\u002Fwww.beispiel.com",{"text":1210,"type":106}," to the actual page of the domain \"",{"text":1212,"type":106,"marks":1213},"example.com",[1214],{"type":111,"attrs":1215},{"href":1216,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":115},"http:\u002F\u002Fbeispiel.com",{"text":1218,"type":106},"\". Now you might think that the addresses would be identical anyway, but this is not the case. That is why it is important to have a CNAME entry so that you do not have \"",{"text":1212,"type":106,"marks":1220},[1221],{"type":111,"attrs":1222},{"href":1216,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":115},{"text":1224,"type":106},"\" and end up on an error page.",{"type":146},{"text":1227,"type":106},"Another example of the use of CNAME would be English and German language views of the website. A CNAME record is required so that these two are linked to the same website.",{"type":228,"content":1229},[1230],{"type":231,"content":1231},[1232],{"type":102,"content":1233},[1234],{"text":1235,"type":106,"marks":1236},"TXT Resource Record",[1237],{"type":126},{"type":102,"content":1239},[1240,1242,1246],{"text":1241,"type":106},"These are text entries that can contain SPF entries, for example. The SPF (=Sender Policy Framework) contains information on ",{"text":1243,"type":106,"marks":1244},"Spam protection ",[1245],{"type":126},{"text":1247,"type":106},"and can also be linked to the MX record.",{"type":228,"content":1249},[1250],{"type":231,"content":1251},[1252],{"type":102,"content":1253},[1254],{"text":1255,"type":106,"marks":1256},"MX Resource Record",[1257],{"type":126},{"type":102,"content":1259},[1260,1262,1266],{"text":1261,"type":106},"This only refers to the",{"text":1263,"type":106,"marks":1264}," E-mail",[1265],{"type":126},{"text":1267,"type":106}," Service and specifies the FQDN (Full Qualified Domain Name) under which the email server for a domain can be reached. This means that this resource record does not refer to IP addresses.",{"type":228,"content":1269},[1270],{"type":231,"content":1271},[1272],{"type":102,"content":1273},[1274],{"text":1275,"type":106,"marks":1276},"SRV",[1277],{"type":126},{"type":102,"content":1279},[1280],{"text":1281,"type":106},"Service Resource Record. It can be used to list and assign IP-based services in a domain. This allows the accessibility and availability of a domain's services to be determined using a DNS query. Further information is provided for each service, such as the server name that provides this service.","Domain Name System: The telephone book of the internet",{"id":29,"url":162,"email":162,"linktype":163,"fieldtype":164,"cached_url":162},{"type":99,"content":1285},[1286],{"type":102,"content":1287},[1288],{"text":170,"marks":1289},[],[1291],{"_uid":1292,"title":1293,"ogImage":1294,"ogTitle":1293,"component":41,"description":1295,"ogDescription":1295},"a214a3b3-ebaf-414b-b754-cb438af0176f","We(r)binar: Domain Name System",{"filename":29},"This we(r)binary tells you everything you need to know about the Internet phone book",{"id":1297,"alt":29,"name":29,"focus":29,"title":29,"filename":1298,"copyright":29,"fieldtype":39,"is_external_url":34},7176529,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F8c91af9dc9\u002Fwb_werbinar_dns-eintraege122.jpg",{"id":1297,"alt":29,"name":29,"focus":29,"title":29,"filename":1298,"copyright":29,"fieldtype":39,"is_external_url":34},"domain-name-system-das-telefonbuch-des-internets","en\u002Farticles\u002Fdomain-name-system-das-telefonbuch-des-internets",320,[],"754328dd-3a5e-4ea7-9f58-f9ac00815934","2023-04-06T11:23:45.440Z",[],"articles\u002Fdomain-name-system-das-telefonbuch-des-internets",[1309],{"path":1307,"name":46,"lang":51,"published":46},8,[1312,6,1313,1314,1315,381,178,1316],"Marketing","Services","Techday","Förderung","Neuigkeiten"]