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Because only those who are authentic are convincing. A breath of fresh air and the company core can therefore be combined. As the right partner, we approach the company with a new perspective and, based on its values and goals, bring innovative approaches to brand development into play that may be overlooked within the internal framework.",{"type":124,"content":129},[130],{"text":131,"type":122},"It is important to us at Werbeberg that redesigns and repositioning do not move away from the company's core values and traditional features, even in the case of a complete redesign, but that these are specifically consolidated in the optimized brand image.","grid-text-blok",{"_uid":134,"image":135,"colspan":108,"rowspan":108,"component":140,"addBackdrop":34},"aee57db5-4597-4b5a-ac2b-c20378fd9130",{"id":136,"alt":137,"name":29,"focus":29,"title":29,"source":29,"filename":138,"copyright":29,"fieldtype":39,"meta_data":139,"is_external_url":34},17460915,"Re-Design des Werbeberg Flyerstils.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2000x1125\u002Fe9381aad31\u002Fmarkenauftritt-1.jpg",{"alt":137,"title":29,"source":29,"copyright":29},"grid-image-blok",{"_uid":142,"text":143,"colspan":108,"rowspan":108,"component":132,"addBackdrop":34},"263c1e5e-9442-4003-a7aa-faa2b7e747a8",{"type":113,"content":144},[145,150,154,159],{"type":116,"attrs":146,"content":147},{"level":118},[148],{"text":149,"type":122},"Modernize touchpoints",{"type":124,"content":151},[152],{"text":153,"type":122},"Werbeberg not only brings fresh perspectives, but also in-depth expertise to your company. We look at the big picture and provide solutions that are individual and effective. Based on your customer journey, we identify points of reference and opportunities that will bring long-term success for our customers. By combining creativity with targeted analysis and planning, we enable new ideas not only to emerge but also to be implemented.",{"type":116,"attrs":155,"content":156},{"level":118},[157],{"text":158,"type":122},"Customized evaluation and clear positioning",{"type":124,"content":160},[161],{"text":162,"type":122},"In order to position yourself clearly as a company, you need experience, a trained eye for your competitors and a targeted approach to every communication measure. We plan and implement solutions that guide your company in the desired direction. In doing so, we activate your full potential and also pick up employees, customers and stakeholders in practice. By taking a comprehensive approach to communication with various interest groups, we ensure that your brand identity is successfully revised.",{"_uid":164,"image":165,"colspan":108,"rowspan":108,"component":140,"addBackdrop":34},"67c9472c-e786-4a61-8238-f3c4e3d4cbac",{"id":166,"alt":167,"name":29,"focus":29,"title":29,"source":29,"filename":168,"copyright":29,"fieldtype":39,"meta_data":169,"is_external_url":34},17461470,"Services und Positionierung Werbeberg.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8000x4500\u002Fe86d9f62c8\u002Fmarkenauftritt-2.jpg",{"alt":167,"title":29,"source":29,"copyright":29},{"_uid":171,"text":172,"colspan":108,"rowspan":108,"component":132,"addBackdrop":34},"0fba6b04-2683-4213-945a-a1738435722b",{"type":113,"content":173},[174,179,183],{"type":116,"attrs":175,"content":176},{"level":118},[177],{"text":178,"type":122},"Your added value: long-term positioning and brand presence",{"type":124,"content":180},[181],{"text":182,"type":122},"Companies that work with us benefit from clear added value: we look at the big picture and ensure that your company does not lose its core values and identifying symbolism during the brand overhaul. As an external partner, we activate the full potential of your company by working with you step by step, defining goals and implementing measures precisely. In this way, we ensure that our customers are not only successful today, but also in the future.",{"type":124,"content":184},[185],{"text":186,"type":122},"Ready to activate your full potential?","grid-blok",{"type":113,"content":189},[190,194],{"type":124,"content":191},[192],{"text":193,"type":122},"You know the situation: a consistent yet innovative brand identity captivates the target group and creates a clear positioning in the corporate market. Standing out and communicating the individual added value as a corporate mission both internally and externally ensures a strong corporate image and strengthens the bond with employees, customers and stakeholders. ",{"type":124,"content":195},[196],{"text":197,"type":122},"Companies that want to continuously develop are often faced with the challenge of how to modernize their brand image without losing their central traditions and recognition value. This is where we come in as an external partner and support our customers in the further development and positioning of their brand.","Revise brand image with external support",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},"office@werbeberg.at","email","multilink",{"type":113,"content":204},[205],{"type":124,"content":206},[207],{"text":208,"marks":209},"You can write us an email or call us. We are looking forward to your message!",[],[211],{"_uid":212,"title":213,"noIndex":34,"ogImage":214,"ogTitle":213,"noFollow":34,"component":41,"description":219,"twitterImage":220,"twitterTitle":29,"ogDescription":219,"twitterDescription":29},"d726c731-c7a5-4200-9cb4-d686c8ba53af","Revise your brand image with external support",{"id":215,"alt":216,"name":29,"focus":29,"title":29,"source":29,"filename":217,"copyright":29,"fieldtype":39,"meta_data":218,"is_external_url":34},16829382,"Article Design","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7828x5221\u002F4e5cd7db56\u002Fcc_3.jpg",{"alt":216,"title":29,"source":29,"copyright":29},"Standing out and communicating the individual added value as a corporate mission both internally and externally ensures a strong corporate image and strengthens the bond with employees, customers and stakeholders.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":221},{},"Contact us","You want to know more?",{"id":225,"alt":226,"name":29,"focus":227,"title":29,"source":29,"filename":228,"copyright":29,"fieldtype":39,"meta_data":229,"content_type":230,"is_external_url":34},17301188,"Markenauftritt","1000x75:1001x76","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F8d7c50db46\u002Fmarkenauftritt.png",{"alt":226,"title":29,"source":29,"copyright":29},"png",{"id":225,"alt":226,"name":29,"focus":232,"title":29,"source":29,"filename":228,"copyright":29,"fieldtype":39,"meta_data":233,"content_type":230,"is_external_url":34},"982x41:983x42",{"alt":226,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":235},{},"Contact us now!","markenauftritt-ueberarbeiten","en\u002Farticles\u002Fmarkenauftritt-ueberarbeiten",120,[],472997679,"c6dfbac5-c7ff-42d8-9f41-d625194edb64","2024-08-27T15:02:00.000Z",[],"articles\u002Fmarkenauftritt-ueberarbeiten",[247],{"path":245,"name":46,"lang":51,"published":46},{"name":249,"created_at":250,"published_at":251,"updated_at":252,"id":253,"uuid":254,"content":255,"slug":379,"full_slug":380,"sort_by_date":46,"position":239,"tag_list":381,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":382,"first_published_at":243,"release_id":46,"lang":51,"path":46,"alternates":383,"default_full_slug":384,"translated_slugs":385},"Design Trends","2024-07-31T08:48:30.384Z","2024-11-11T14:38:51.827Z","2024-11-11T14:38:51.865Z",530253700,"b9b8750c-3468-4647-8f54-4c1e55a46219",{"_uid":104,"body":256,"text":257,"title":355,"ctaLink":356,"ctaText":357,"pageSeo":363,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":370,"component":20,"coverImage":375,"coverVideo":377,"ctaSubTitle":236},[],{"type":113,"content":258},[259,263,268,272,276,281,285,289,294,298,302,307,311,315,320,324,329,333,338,342,347,351],{"type":124,"content":260},[261],{"text":262,"type":122},"Every year, there are a wide variety of new design trends that are used in many different ways. In our fast-moving, digital world, however, familiar and traditional approaches are not bypassed in the design world. Design phenomena that have proven to be popular and effective over the years are in some cases still so today. We have collected some selected design trends that combine tradition and modernity for you here.",{"type":116,"attrs":264,"content":265},{"level":118},[266],{"text":267,"type":122},"Retro design and the effect of nostalgia",{"type":124,"content":269},[270],{"text":271,"type":122},"Back to the good old days - this motto is also used in design to stimulate nostalgia among target groups. This form of design is based on the psychological phenomenon that we humans develop an emotional connection to the past. When we see products or designs that remind us of those times, emotional, nostalgic memories are activated and a feeling of warmth, comfort and longing for those moments is radiated. By activating such a vivid memory, what is perceived is usually remembered even more deeply, which is good for the brand in the long term.",{"type":124,"content":273},[274],{"text":275,"type":122},"It doesn't really matter which period design is used, it is important to take a closer look at the target group to be reached in order to identify important milestones or memories of childhood or adolescence. Many brands use the 70s and 90s to appeal to their target groups. Colors, fonts and layout techniques are transferred to today's product, thus harnessing the power of nostalgia.",{"type":116,"attrs":277,"content":278},{"level":118},[279],{"text":280,"type":122},"Unfiltered and authentic",{"type":124,"content":282},[283],{"text":284,"type":122},"Authenticity is the be-all and end-all in today's world. Target groups want to feel connected to the brand and support it. Authenticity and approachability also play a role in design. Depending on the brand, the approach can be very different. For example, if it is a brand that deals with a product for children, it would be inauthentic to aim for very formal and barely playful packaging and advertising. If the brand and its product appearance are authentic for the target groups, they not only feel more connected to it and support it, but are also more likely to recommend it to others and are more likely to buy from this brand.",{"type":124,"content":286},[287],{"text":288,"type":122},"In order to achieve an unfiltered and authentic presence, it is important to take a closer look at the brand. What are its goals? What does it want to stand for? And how do I create an authentic connection between product appearance and brand appearance?",{"type":116,"attrs":290,"content":291},{"level":118},[292],{"text":293,"type":122},"Minimalism - less is more",{"type":124,"content":295},[296],{"text":297,"type":122},"Minimalism has become an increasingly popular topic since 2010. Even now, less is still more. Reduced colors and a simple design have a calming and uncomplicated effect on consumers and radiate a clear and professional appearance. When creating logos in particular, a minimalist logo not only ensures a professional appearance, but also has the practical function of working everywhere. ",{"type":124,"content":299},[300],{"text":301,"type":122},"Minimalism also goes hand in hand with utilitarian design, which focuses on functionality. Any elements that are not absolutely necessary are removed, reducing navigation or perception to what is really important. This makes websites, apps, etc. as easy as possible to navigate and use.",{"type":116,"attrs":303,"content":304},{"level":118},[305],{"text":306,"type":122},"Typography - over the top or very simple",{"type":124,"content":308},[309],{"text":310,"type":122},"Large, striking typography has been a popular design trend for some time now. It is characterized by the fact that it uses very concise fonts from the ground up and usually uses them as the main element in a very large font size in the design. On the one hand, this is intended to hold the attention of the target groups for longer. It also contributes to typographic accessibility and supports people with poor vision. The focus is on high contrast, large fonts and easy-to-read fonts.",{"type":124,"content":312},[313],{"text":314,"type":122},"This also contrasts with the popularity of simple fonts and usage. This form of typography use follows the trend of minimalism and impresses with clear and simple fonts that usually stand alone in a reduced form. Luxury brands in particular, but also drinks and food brands, like to take advantage of this trend.",{"type":116,"attrs":316,"content":317},{"level":118},[318],{"text":319,"type":122},"Modern serifs with plenty of character",{"type":124,"content":321},[322],{"text":323,"type":122},"Many brands want to be playful again and reflect their corporate identity with a special font. Even though clear and “strict” sans serif fonts are still characterized by clarity and professionalism and are still considered a go-to for many brands, serif fonts are also becoming much more popular again. Classic, traditional serif fonts are not meant here however, but rather those with more character, such as rounded serifs for a playful flair. ",{"type":116,"attrs":325,"content":326},{"level":118},[327],{"text":328,"type":122},"Bold color contrasts",{"type":124,"content":330},[331],{"text":332,"type":122},"Bright colors or bold color contrasts are becoming increasingly popular. More and more brands are focusing on exciting color combinations that stand out from the monochrome and pastel world. Bright yellows, blues, oranges and greens are coming into focus and show how modern and fresh colorful design can be. Exciting color contrasts also attract more attention and usually have a great effect on perception. A strong choice of color also works very well as a brand identifier in a sea of companies.",{"type":116,"attrs":334,"content":335},{"level":118},[336],{"text":337,"type":122},"Fluid elements and abstract color gradients",{"type":124,"content":339},[340],{"text":341,"type":122},"More and more abstract color gradients in different color combinations are finding their way back into graphics and brand appearances. Gradients are proving popular again, especially for simple backgrounds, to add depth and extra charm to the design. Whether subtle gradients in the background or as an exciting main element, the additional layer can be found in many designs both offline and online. Abstract gradients and color blends in the background open the door for popular fluid animations. The fluid color gradient shows that even a “simple” well-known element can be interpreted in a modern way.",{"type":116,"attrs":343,"content":344},{"level":118},[345],{"text":346,"type":122},"AI - art and design",{"type":124,"content":348},[349],{"text":350,"type":122},"An article on popular design trends and then not a word on AI? Of course not. :)",{"type":124,"content":352},[353],{"text":354,"type":122},"AI gives designers complete artistic and design freedom. Whether highly realistic scenarios or playing with abstract shapes and textures, there are (almost) no limits to design. The connection between art and design has reached a new level thanks to AI, which is worth exploring. However, it is still up to the designer or user to assess whether the support of AI leads to a good result. Responsibilities such as inclusion, ethics and transparency must not be forgotten. A completely new type of visualization that is definitely reflected in current design trends.","Design trends - tried and tested meets modern design",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":358},[359],{"type":124,"content":360},[361],{"text":208,"marks":362},[],[364],{"_uid":212,"title":249,"noIndex":34,"ogImage":365,"ogTitle":249,"noFollow":34,"component":41,"description":367,"twitterImage":368,"twitterTitle":29,"ogDescription":367,"twitterDescription":29},{"id":215,"alt":216,"name":29,"focus":29,"title":29,"source":29,"filename":217,"copyright":29,"fieldtype":39,"meta_data":366,"is_private":34,"is_external_url":34},{"alt":216,"title":29,"source":29,"copyright":29},"Jedes Jahr aufs Neue gibt es unterschiedlichste Design-Trends, die vielzählig zum Einsatz kommen. In unserer schnelllebigen, digitalen Welt gehen aber auch vertraute und traditionelle Wege nicht an der Designwelt vorbei. 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They define design elements such as the logo, colors, fonts, icons and images as well as the rules for their respective use and application. It is important to adhere to these guidelines when designing any means of communication so that the brand always remains clearly recognizable. For this reason, it is aimed at both employees and external parties.",{"type":124},{"type":124,"content":405},[406,411,413],{"text":407,"type":122,"marks":408},"Brand identity",[409],{"type":410},"bold",{"type":412},"hard_break",{"text":414,"type":122},"The marketing identity contains information to understand the brand and internalize its goals. It also makes the brand design concept comprehensible.",{"type":124,"content":416},[417],{"text":418,"type":122},"This includes",{"type":124},{"type":421,"content":422},"bullet_list",[423,430,436],{"type":424,"content":425},"list_item",[426],{"type":124,"content":427},[428],{"text":429,"type":122},"History of the brand",{"type":424,"content":431},[432],{"type":124,"content":433},[434],{"text":435,"type":122},"Brand values",{"type":424,"content":437},[438],{"type":124,"content":439},[440],{"text":441,"type":122},"Mission statement and vision",{"type":124},{"type":124,"content":444},[445,449,450],{"text":446,"type":122,"marks":447},"Logo",[448],{"type":410},{"type":412},{"text":451,"type":122},"The logo is a central component of the brand design. The guidelines stipulate, among other things",{"type":124},{"type":421,"content":454},[455,461,467],{"type":424,"content":456},[457],{"type":124,"content":458},[459],{"text":460,"type":122},"Size and spacing: minimum size, proportions and proportions",{"type":424,"content":462},[463],{"type":124,"content":464},[465],{"text":466,"type":122},"Variants: Application on different backgrounds e.g. on dark backgrounds, on colored backgrounds, etc.",{"type":424,"content":468},[469],{"type":124,"content":470},[471],{"text":472,"type":122},"Dont's: Examples of applications or variants that are not allowed, such as distortion, color change, etc.",{"type":124},{"type":124,"content":475},[476,480,481],{"text":477,"type":122,"marks":478},"Colors",[479],{"type":410},{"type":412},{"text":482,"type":122},"Colors and color combinations contribute a lot to brand recognition. For example, the \"Coca-Cola red\". For accurate reproduction, it is therefore very important to have color samples and the relevant information ready for use in print and online.",{"type":124},{"type":124,"content":485},[486,490,491],{"text":487,"type":122,"marks":488},"Typography",[489],{"type":410},{"type":412},{"text":492,"type":122},"Typography also conveys the personality of the brand and should be chosen or designed to match it. Expressive fonts are usually used for the word mark or headlines, while the focus for continuous text is on pleasant legibility.",{"type":124},{"type":124,"content":495},[496,500,501],{"text":497,"type":122,"marks":498},"Picture style",[499],{"type":410},{"type":412},{"text":502,"type":122},"Images help to convey emotions. A suitable style must therefore also be created here. This includes, for example, the colors, atmosphere, as well as formats and proportions.",{"type":124},{"type":124,"content":505},[506,510,511],{"text":507,"type":122,"marks":508},"Graphic elements and icons",[509],{"type":410},{"type":412},{"text":512,"type":122},"Recurring elements such as illustrations or icon sets are also recorded in the design guideline and their use defined.","Design and brand guidelines",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":516},[517],{"type":124,"content":518},[519],{"text":208,"marks":520},[],[522],{"_uid":523,"title":524,"ogImage":525,"ogTitle":524,"component":41,"description":526,"ogDescription":526},"d779ae9e-b771-4d4e-851a-2e8edf2354e5","We(r)binar: Design and brand guidelines",{"filename":29},"Strengthen your brand presence with a standardised corporate design! Find out how here!",{"id":528,"alt":29,"name":29,"focus":29,"title":29,"filename":529,"copyright":29,"fieldtype":39,"is_external_url":34},7187285,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6000x3375\u002F6c9ec6000a\u002F_werbebergdesignundbrandguidelines_ma_24.jpg",{"id":528,"alt":29,"name":29,"focus":29,"title":29,"filename":529,"copyright":29,"fieldtype":39,"is_external_url":34},"design-und-brand-guidelines","en\u002Farticles\u002Fdesign-und-brand-guidelines",1020,[],"11994707-b8d2-4435-b014-044228962877","2023-05-26T08:31:15.830Z",[],"articles\u002Fdesign-und-brand-guidelines",[540],{"path":538,"name":46,"lang":51,"published":46},{"name":542,"created_at":543,"published_at":544,"updated_at":545,"id":546,"uuid":547,"content":548,"slug":633,"full_slug":634,"sort_by_date":46,"position":635,"tag_list":636,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":637,"first_published_at":638,"release_id":46,"lang":51,"path":46,"alternates":639,"default_full_slug":640,"translated_slugs":641},"Layout und Design - Was ist der Unterschied?","2024-04-04T14:10:19.657Z","2024-11-11T14:39:18.911Z","2024-11-11T14:39:18.950Z",473008657,"b0428ac1-47ff-43c3-b3d1-557542be5f87",{"_uid":549,"body":550,"text":551,"title":615,"ctaLink":616,"ctaText":617,"pageSeo":623,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":629,"component":20,"coverImage":632,"ctaSubTitle":236},"c99ea813-7c12-48b3-b47d-2122d89ed23d",[],{"type":113,"content":552},[553,562,568,588,589,597,598,607,611],{"type":124,"content":554},[555,559,560],{"text":556,"type":122,"marks":557},"Layout",[558],{"type":410},{"type":412},{"text":561,"type":122},"Print graphics such as posters, business cards, books or even catalogs are created on the basis of the layout. However, a good structure - i.e. a good layout - is also important for websites.",{"type":124,"content":563},[564],{"text":565,"type":122,"marks":566},"Three phases of layout",[567],{"type":410},{"type":421,"content":569},[570,576,582],{"type":424,"content":571},[572],{"type":124,"content":573},[574],{"text":575,"type":122},"Before you start creating a product, you should first think about a rough layout. These are the first sketches and can include brainstorming about the direction the whole thing should take.",{"type":424,"content":577},[578],{"type":124,"content":579},[580],{"text":581,"type":122},"Next, the intermediate layout begins - the first details are implemented and a clearer picture emerges.",{"type":424,"content":583},[584],{"type":124,"content":585},[586],{"text":587,"type":122},"The third phase is about the detailed layout. This is where the individual modules from the first two phases are combined and linked together.",{"type":124},{"type":124,"content":590},[591,594,595],{"text":91,"type":122,"marks":592},[593],{"type":410},{"type":412},{"text":596,"type":122},"The term design encompasses the aesthetic design of a product and, above all, the process of creative activity. It therefore not only describes the external shape of a product, but also takes its functionality into account. In addition to the graphic design work, this includes the recording and planning of all design-determining factors.",{"type":124},{"type":124,"content":599},[600,604,605],{"text":601,"type":122,"marks":602},"Conclusion",[603],{"type":410},{"type":412},{"text":606,"type":122},"Design is the creation of graphic elements, while layout describes the arrangement, i.e. the structure of text and images.",{"type":124,"content":608},[609],{"text":610,"type":122},"A practical example:",{"type":124,"content":612},[613],{"text":614,"type":122},"In the case of a website, for example, design includes the color scheme and the design of graphic navigation elements. The layout, on the other hand, specifies where the navigation is located and where the content and images are positioned.","Layout and design - what's the difference?",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":618},[619],{"type":124,"content":620},[621],{"text":208,"marks":622},[],[624],{"_uid":625,"title":626,"ogImage":627,"ogTitle":626,"component":41,"description":628,"ogDescription":628},"635ae88a-0819-4d60-aa73-c9b7605be85a","We(r)binar: Difference between layout and design",{"filename":29},"Both are crucial for a harmonious end product - but what's the difference? Find out here!",{"id":630,"alt":29,"name":29,"focus":29,"title":29,"filename":631,"copyright":29,"fieldtype":39,"is_external_url":34},7186982,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5000x2812\u002Fd99839a6d7\u002Fwerbeberg_layout-und-design.jpg",{"id":630,"alt":29,"name":29,"focus":29,"title":29,"filename":631,"copyright":29,"fieldtype":39,"is_external_url":34},"layout-und-design-was-ist-der-unterschied","en\u002Farticles\u002Flayout-und-design-was-ist-der-unterschied",930,[],"6037812b-9ebe-4fc1-884c-01f0dec9af60","2023-05-26T08:16:35.007Z",[],"articles\u002Flayout-und-design-was-ist-der-unterschied",[642],{"path":640,"name":46,"lang":51,"published":46},{"name":644,"created_at":645,"published_at":646,"updated_at":647,"id":648,"uuid":649,"content":650,"slug":759,"full_slug":760,"sort_by_date":46,"position":761,"tag_list":762,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":763,"first_published_at":764,"release_id":46,"lang":51,"path":46,"alternates":765,"default_full_slug":766,"translated_slugs":767},"Typografie","2024-04-04T14:10:11.655Z","2024-11-11T14:39:16.907Z","2024-11-11T14:39:16.936Z",473007920,"f7b6d02e-96c7-40eb-a4b5-9e98052b1ba9",{"_uid":651,"body":652,"text":653,"title":487,"ctaLink":742,"ctaText":743,"pageSeo":749,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":755,"component":20,"coverImage":758,"ctaSubTitle":236},"dc5299f5-c748-4812-87c4-ab02681936dd",[],{"type":113,"content":654},[655,663,667,668,676,677,681,691,695,699,709,713,717,718,738],{"type":124,"content":656},[657,661],{"text":658,"type":122,"marks":659},"The history",[660],{"type":410},{"text":662,"type":122}," of typography begins with the development of letterpress printing and the design of movable type.",{"type":124,"content":664},[665],{"text":666,"type":122},"Nowadays, the term typography refers to the art and study of type, how it is designed according to functional and aesthetic aspects and how it is used in the design of printed products or digital media. It includes the choice of font, font size, layout and even the choice of paper.",{"type":124},{"type":124,"content":669},[670,674],{"text":671,"type":122,"marks":672},"The aim",[673],{"type":410},{"text":675,"type":122}," of good typography is to promote the readability of a text and visually emphasize its message. It can subconsciously convey values or feelings to the reader and make the appearance of a text more interesting. For example, a correctly used calligraphic (handwritten) font can evoke a sense of personality and confidence in the reader.",{"type":124},{"type":124,"content":678},[679],{"text":680,"type":122},"A distinction is made in typography between:",{"type":421,"content":682},[683],{"type":424,"content":684},[685],{"type":124,"content":686},[687],{"text":688,"type":122,"marks":689},"Microtypography",[690],{"type":410},{"type":124,"content":692},[693],{"text":694,"type":122},"Also known as detailed typography and describes the design of the subtleties of a font, such as",{"type":124,"content":696},[697],{"text":698,"type":122},"Typeface, spacing (letter and character spacing), word spacing, Correct use of punctuation.",{"type":421,"content":700},[701],{"type":424,"content":702},[703],{"type":124,"content":704},[705],{"text":706,"type":122,"marks":707},"Macro typography",[708],{"type":410},{"type":124,"content":710},[711],{"text":712,"type":122},"Describes the overall design of a printed page - the layout.",{"type":124,"content":714},[715],{"text":716,"type":122},"This includes the design of the type area, choice of font size, etc.",{"type":124},{"type":124,"content":719},[720,724,725,727,736],{"text":721,"type":122,"marks":722},"Typography in corporate design",[723],{"type":410},{"type":412},{"text":726,"type":122},"Typography plays a major role for companies and their brand image. They support messages that contribute to the ",{"text":728,"type":122,"marks":729},"Brand and corporate identity",[730],{"type":731,"attrs":732},"link",{"href":733,"uuid":29,"anchor":29,"target":734,"linktype":735},"\u002Fleistungen\u002Fguidelines\u002F","_self","url",{"text":737,"type":122}," corporate identity.",{"type":124,"content":739},[740],{"text":741,"type":122},"The \"corporate typeface\" refers to a typeface that matches the corporate identity and includes fonts for continuous text, logos, etc., which, once defined, is adhered to by all employees in order to consolidate the appearance of the brand.",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":744},[745],{"type":124,"content":746},[747],{"text":208,"marks":748},[],[750],{"_uid":751,"title":752,"ogImage":753,"ogTitle":752,"component":41,"description":754,"ogDescription":754},"7091ac1d-38db-43aa-90b5-8d6cd0a2f97c","We(r)binar: Typography",{"filename":29},"You can find the most important information about typography in this blog post!",{"id":756,"alt":29,"name":29,"focus":29,"title":29,"filename":757,"copyright":29,"fieldtype":39,"is_external_url":34},7178082,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3600x2025\u002Fb9131251ea\u002Fwerbeberg-typografie_be_14_ma_14.jpg",{"id":756,"alt":29,"name":29,"focus":29,"title":29,"filename":757,"copyright":29,"fieldtype":39,"is_external_url":34},"typografie","en\u002Farticles\u002Ftypografie",870,[],"36d6a974-e98b-433b-98a4-6c9bcd89f77d","2023-05-25T12:58:54.267Z",[],"articles\u002Ftypografie",[768],{"path":766,"name":46,"lang":51,"published":46},{"name":770,"created_at":771,"published_at":772,"updated_at":773,"id":774,"uuid":775,"content":776,"slug":803,"full_slug":804,"sort_by_date":46,"position":805,"tag_list":806,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":807,"first_published_at":808,"release_id":46,"lang":51,"path":46,"alternates":809,"default_full_slug":810,"translated_slugs":811},"Erstellung diverser Online- und Printprodukte für den Kanton Aargau","2024-04-04T14:11:03.779Z","2024-11-11T14:38:21.373Z","2024-11-11T14:38:21.405Z",473012103,"95e1f26d-8708-4369-a69d-f3a6ff1ef10b",{"_uid":777,"body":778,"text":779,"title":790,"ctaLink":791,"ctaText":792,"pageSeo":798,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":799,"component":20,"coverImage":802,"ctaSubTitle":236},"63558923-4d08-465c-b408-6df92f9ab907",[],{"type":113,"content":780},[781,785,786],{"type":124,"content":782},[783],{"text":784,"type":122},"In recent months, we have been able to create a number of online and print products for the canton of Aargau. In view of the current circumstances, graphics had to be designed for various vaccination and testing campaigns.",{"type":124},{"type":124,"content":787},[788],{"text":789,"type":122},"It was important to adapt the design of the various media to the defined corporate design.  The various processes and procedures were adapted to the relevant target group depending on their intended use to ensure that the content was clear and easy to understand. The design of the online and print products guarantees the connection to the Canton of Aargau and makes it easier for outsiders to understand where the information belongs. In this way, the purpose and subsequently the content is absorbed more quickly, which is crucial for a wide reach of information.","The process of creating designs",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":793},[794],{"type":124,"content":795},[796],{"text":208,"marks":797},[],[],{"id":800,"alt":29,"name":29,"focus":29,"title":29,"filename":801,"copyright":29,"fieldtype":39,"is_external_url":34},7187698,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4000x2666\u002F05a0027acf\u002Fwb_plakat_kanton_aargau.jpg",{"id":800,"alt":29,"name":29,"focus":29,"title":29,"filename":801,"copyright":29,"fieldtype":39,"is_external_url":34},"erstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau","en\u002Farticles\u002Ferstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau",1260,[],"11fd1ba9-6795-4bfb-aa0c-d405b746a0f4","2023-05-25T09:57:07.731Z",[],"articles\u002Ferstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau",[812],{"path":810,"name":46,"lang":51,"published":46},{"name":814,"created_at":815,"published_at":816,"updated_at":817,"id":818,"uuid":819,"content":820,"slug":912,"full_slug":913,"sort_by_date":46,"position":914,"tag_list":915,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":916,"first_published_at":917,"release_id":46,"lang":51,"path":46,"alternates":918,"default_full_slug":919,"translated_slugs":920},"Corporate Identity und Design","2024-04-04T14:09:50.333Z","2024-11-11T14:39:11.548Z","2024-11-11T14:39:11.589Z",473006282,"e18821e1-9ec2-461b-8709-c75fc9a56ac4",{"_uid":821,"body":822,"text":823,"title":894,"ctaLink":895,"ctaText":896,"pageSeo":902,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":908,"component":20,"coverImage":911,"ctaSubTitle":236},"04523fd2-ccd6-43b4-93b2-2b9390f1dd4b",[],{"type":113,"content":824},[825,831,835,843,847,855,859,867,868,874],{"type":124,"content":826},[827],{"text":828,"type":122,"marks":829},"Tips for corporate design:",[830],{"type":410},{"type":124,"content":832},[833],{"text":834,"type":122},"Concrete goals",{"type":421,"content":836},[837],{"type":424,"content":838},[839],{"type":124,"content":840},[841],{"text":842,"type":122},"The target group and persona should already be defined. The emotions, associations and values that the company wants to make recognizable are then defined.",{"type":124,"content":844},[845],{"text":846,"type":122},"Personal & unique",{"type":421,"content":848},[849],{"type":424,"content":850},[851],{"type":124,"content":852},[853],{"text":854,"type":122},"The company should be unique. Contradictions and things that are perhaps not traditional are something unusual. This is how the target customers will become aware of the company.",{"type":124,"content":856},[857],{"text":858,"type":122},"Be creative and don't get sidetracked!",{"type":421,"content":860},[861],{"type":424,"content":862},[863],{"type":124,"content":864},[865],{"text":866,"type":122},"Corporate design refers to the uniform graphic design of all company appearances. In other words, the appearance of the company. This makes it easier to perceive the company as a single entity. Examples of what is included in the corporate design are logo designs, business equipment, business cards, website and image brochure.",{"type":124},{"type":124,"content":869},[870],{"text":871,"type":122,"marks":872},"The W questions:",[873],{"type":410},{"type":421,"content":875},[876,882,888],{"type":424,"content":877},[878],{"type":124,"content":879},[880],{"text":881,"type":122},"What should the company communicate?",{"type":424,"content":883},[884],{"type":124,"content":885},[886],{"text":887,"type":122},"Which target group should be addressed?",{"type":424,"content":889},[890],{"type":124,"content":891},[892],{"text":893,"type":122},"How does the company differ from others?","Corporate identity and design",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":897},[898],{"type":124,"content":899},[900],{"text":208,"marks":901},[],[903],{"_uid":904,"title":905,"ogImage":906,"ogTitle":905,"component":41,"description":907,"ogDescription":907},"637e11a1-4963-4526-8c60-9c3d56cf4fab","We(r)binar: Corporate identity and design",{"filename":29},"Everything you need to know, including tips and tricks from your advertising agency.",{"id":909,"alt":29,"name":29,"focus":29,"title":29,"filename":910,"copyright":29,"fieldtype":39,"is_external_url":34},7177680,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7360x4140\u002F91a9b97e9f\u002Fwb_werbinar_corporate-identity-u-design.jpg",{"id":909,"alt":29,"name":29,"focus":29,"title":29,"filename":910,"copyright":29,"fieldtype":39,"is_external_url":34},"corporate-identity-und-design","en\u002Farticles\u002Fcorporate-identity-und-design",710,[],"5c399bc3-ccb1-472a-9ba9-4f2bb9ee43d6","2023-04-06T14:13:55.279Z",[],"articles\u002Fcorporate-identity-und-design",[921],{"path":919,"name":46,"lang":51,"published":46},{"name":923,"created_at":924,"published_at":925,"updated_at":926,"id":927,"uuid":928,"content":929,"slug":1059,"full_slug":1060,"sort_by_date":46,"position":1061,"tag_list":1062,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":1063,"first_published_at":1064,"release_id":46,"lang":51,"path":46,"alternates":1065,"default_full_slug":1066,"translated_slugs":1067},"Was ein Call-to-Action ist und wie er effektiv wirkt","2024-04-04T14:09:28.662Z","2024-11-11T14:39:06.543Z","2024-11-11T14:39:06.590Z",473004914,"2a7ddf9a-a3f0-450d-a8f3-f909fb413d5a",{"_uid":930,"body":931,"text":932,"title":1041,"ctaLink":1042,"ctaText":1043,"pageSeo":1049,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":1055,"component":20,"coverImage":1058,"ctaSubTitle":236},"7352723f-8164-4ff2-bd5a-dfce1f96678c",[],{"type":113,"content":933},[934,944,982,983,994,1016,1017,1021,1028,1029],{"type":124,"content":935},[936,938,942],{"text":937,"type":122},"CTAs originally come from direct marketing. There, the long direct mailings always had a clear call to action at the end ",{"text":939,"type":122,"marks":940},"Call to action ",[941],{"type":410},{"text":943,"type":122},"at the end. And because a call-to-action can take so many different forms, it can be placed anywhere.",{"type":421,"content":945},[946,952,958,964,970,976],{"type":424,"content":947},[948],{"type":124,"content":949},[950],{"text":951,"type":122},"On a website,",{"type":424,"content":953},[954],{"type":124,"content":955},[956],{"text":957,"type":122},"Before, in or after a post, a podcast episode, a video,",{"type":424,"content":959},[960],{"type":124,"content":961},[962],{"text":963,"type":122},"In an email or email signature,",{"type":424,"content":965},[966],{"type":124,"content":967},[968],{"text":969,"type":122},"In an e-book,",{"type":424,"content":971},[972],{"type":124,"content":973},[974],{"text":975,"type":122},"In a presentation,",{"type":424,"content":977},[978],{"type":124,"content":979},[980],{"text":981,"type":122},"On social media, in paid ads, etc.",{"type":124},{"type":124,"content":984},[985,989,991,992],{"text":986,"type":122,"marks":987},"The basic rule is:",[988],{"type":410},{"text":990,"type":122}," If you don't ask, you won't get an answer. But how do you create a call-to-action that works?",{"type":412},{"text":993,"type":122},"It doesn't matter whether it's text, a button or a box - a CTA should first and foremost fulfill the following basic elements:",{"type":421,"content":995},[996,1006],{"type":424,"content":997},[998],{"type":124,"content":999},[1000,1004],{"text":1001,"type":122,"marks":1002},"Clear statement:",[1003],{"type":410},{"text":1005,"type":122}," Every call-to-action has only one purpose: to take visitors one step further. Therefore, only one single call to action should be formulated, which the visitor should carry out. What exactly should the visitor do? Buy a product? Sign up for a newsletter? This point is absolutely important!",{"type":424,"content":1007},[1008],{"type":124,"content":1009},[1010,1014],{"text":1011,"type":122,"marks":1012},"Keep it simple:",[1013],{"type":410},{"text":1015,"type":122}," visitors have no time and little attention in these fast-paced times. That's why the CTA should be as simple as possible. Everything should be explained in simple terms.",{"type":124},{"type":124,"content":1018},[1019],{"text":1020,"type":122},"Example of a call-to-action:",{"type":124,"content":1022},[1023,1025,1026],{"text":1024,"type":122},"Netflix",{"type":412},{"text":1027,"type":122},"\"Sign up for free for one month.\" - Users often don't want to sign up immediately, but want to test the waters first. The ulterior motive is, of course, that potential customers will sign up after the free month.",{"type":124},{"type":124,"content":1030},[1031,1035,1036,1038,1039],{"text":1032,"type":122,"marks":1033},"But why do CTAs work so well?",[1034],{"type":410},{"type":412},{"text":1037,"type":122},"They are based on human psychology - if you tell a person exactly what to do, they are more likely to do it.",{"type":412},{"text":1040,"type":122},"For them to work, CTAs need to be immediately obvious to visitors and clearly state what they should do.","What a call-to-action is and how it works effectively",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":1044},[1045],{"type":124,"content":1046},[1047],{"text":208,"marks":1048},[],[1050],{"_uid":1051,"title":1052,"ogImage":1053,"ogTitle":1052,"component":41,"description":1054,"ogDescription":1054},"2ebb9dbd-3b89-4349-9312-23dad6e6bc0f","We(r)binar: What is a call-to-action?",{"filename":29},"Find out what a CTA is and why you need one in this blog post!",{"id":1056,"alt":29,"name":29,"focus":29,"title":29,"filename":1057,"copyright":29,"fieldtype":39,"is_external_url":34},7177385,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fec62db87a1\u002Fhausverwaltung_1920_74.jpg",{"id":1056,"alt":29,"name":29,"focus":29,"title":29,"filename":1057,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ein-call-to-action-ist-und-wie-er-effektiv-wirkt","en\u002Farticles\u002Fwas-ein-call-to-action-ist-und-wie-er-effektiv-wirkt",560,[],"3c6af427-ba33-4724-a29f-48f38c56b2ac","2023-04-06T13:07:51.486Z",[],"articles\u002Fwas-ein-call-to-action-ist-und-wie-er-effektiv-wirkt",[1068],{"path":1066,"name":46,"lang":51,"published":46},{"name":1070,"created_at":1071,"published_at":1072,"updated_at":1073,"id":1074,"uuid":1075,"content":1076,"slug":1244,"full_slug":1245,"sort_by_date":46,"position":1246,"tag_list":1247,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":1248,"first_published_at":1249,"release_id":46,"lang":51,"path":46,"alternates":1250,"default_full_slug":1251,"translated_slugs":1252},"CMYK oder RGB - Was ist der Unterschied","2024-04-04T14:09:27.457Z","2024-11-11T14:39:06.210Z","2024-11-11T14:39:06.247Z",473004913,"336eb52c-1b19-435e-b911-1d1a020402ad",{"_uid":1077,"body":1078,"text":1079,"title":1226,"ctaLink":1227,"ctaText":1228,"pageSeo":1234,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":1240,"component":20,"coverImage":1243,"ctaSubTitle":236},"4c0ef29d-cfcc-43fe-aa23-d74e7cecfc67",[],{"type":113,"content":1080},[1081,1088,1110,1114,1115,1133,1139,1165,1166,1178,1182,1189,1195,1215,1216,1222],{"type":124,"content":1082},[1083,1085,1086],{"text":1084,"type":122},"Many people think it would be so easy: create a graphic on the PC and simply print it out. But this is exactly where two different color spaces play a very important role: RGB and CMYK.",{"type":412},{"text":1087,"type":122},"Both are designations for the mixture of colors.",{"type":124,"content":1089},[1090,1092,1096,1098,1102,1104,1108],{"text":1091,"type":122},"While the",{"text":1093,"type":122,"marks":1094}," RGB color model",[1095],{"type":410},{"text":1097,"type":122}," ",{"text":1099,"type":122,"marks":1100},"purely for digital work",[1101],{"type":410},{"text":1103,"type":122}," on the web or directly on the PC, the ",{"text":1105,"type":122,"marks":1106},"CMYK model is used for print products",[1107],{"type":410},{"text":1109,"type":122}," products. The colors differ massively. There is a reason for this:",{"type":124,"content":1111},[1112],{"text":1113,"type":122},"RGB colors are so-called \"light colors\" and are created on the screen, while CMYK colors consist of real colors.",{"type":124},{"type":124,"content":1116},[1117,1121,1122,1124,1125,1127,1131],{"text":1118,"type":122,"marks":1119},"RGB - red, green, blue.",[1120],{"type":410},{"type":412},{"text":1123,"type":122},"This is an additive color model, which means that the more colors are mixed together, the brighter the hue becomes. If you mix all three colors together - at the highest value (100%) - you get a pure white.",{"type":412},{"text":1126,"type":122},"The colors result from the mixing of light. This is why RGB is also called ",{"text":1128,"type":122,"marks":1129},"Light colors",[1130],{"type":410},{"text":1132,"type":122},".",{"type":124,"content":1134},[1135],{"text":1136,"type":122,"marks":1137},"Usage",[1138],{"type":410},{"type":421,"content":1140},[1141,1147,1153,1159],{"type":424,"content":1142},[1143],{"type":124,"content":1144},[1145],{"text":1146,"type":122},"Web & app design: icons, buttons, graphics",{"type":424,"content":1148},[1149],{"type":124,"content":1150},[1151],{"text":1152,"type":122},"Branding: Online logos and advertisements",{"type":424,"content":1154},[1155],{"type":124,"content":1156},[1157],{"text":1158,"type":122},"Social media: Images for posts, cover images, etc.",{"type":424,"content":1160},[1161],{"type":124,"content":1162},[1163],{"text":1164,"type":122},"Visual content such as videos, digital graphics, photos for websites",{"type":124},{"type":124,"content":1167},[1168,1172,1173,1175,1176],{"text":1169,"type":122,"marks":1170},"CMYK - Cyan, Magenta, Yellow, Key.",[1171],{"type":410},{"type":412},{"text":1174,"type":122},"The \"Key\" in CMYK stands for Key Color (black). This is the color space for professionally printed media.",{"type":412},{"text":1177,"type":122},"Normally, printing is done on a white background. The more color is applied here, the darker the result. This is why CMYK, unlike RGB, is a subtractive color space.",{"type":124,"content":1179},[1180],{"text":1181,"type":122},"However, if you mix cyan, magenta and yellow to 100% each, you do not get a true black, which is why the \"key color\", i.e. black, was included here.",{"type":124,"content":1183},[1184,1186,1187],{"text":1185,"type":122},"In the printing process, each individual color is printed on the paper one after the other. Depending on the ratio, colors can be obtained in a wide variety of shades.",{"type":412},{"text":1188,"type":122},"On screen, these nuances are even more extensive, whereas in print, far fewer colors can be produced. This is why the CMYK color space is smaller than that of RGB.",{"type":124,"content":1190},[1191],{"text":1192,"type":122,"marks":1193},"Uses",[1194],{"type":410},{"type":421,"content":1196},[1197,1203,1209],{"type":424,"content":1198},[1199],{"type":124,"content":1200},[1201],{"text":1202,"type":122},"Branding: business cards, stationery, etc.",{"type":424,"content":1204},[1205],{"type":124,"content":1206},[1207],{"text":1208,"type":122},"Advertising materials: flyers, posters, brochures, etc.",{"type":424,"content":1210},[1211],{"type":124,"content":1212},[1213],{"text":1214,"type":122},"Editorial: books, magazines, newspapers",{"type":124},{"type":124,"content":1217},[1218],{"text":1219,"type":122,"marks":1220},"But what happens if you choose the wrong color space?",[1221],{"type":410},{"type":124,"content":1223},[1224],{"text":1225,"type":122},"Printers can only use CMYK. Therefore, all designs, images and graphics that are to be printed should be created in CMYK. RGB data must therefore first be converted for printing purposes. Since not all colors can be transferred one-to-one from RGB to CMYK (as the CMYK color space is smaller), color shifts may occur.","CMYK or RGB - what's the difference?",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":1229},[1230],{"type":124,"content":1231},[1232],{"text":208,"marks":1233},[],[1235],{"_uid":1236,"title":1237,"ogImage":1238,"ogTitle":1237,"component":41,"description":1239,"ogDescription":1239},"59a6cf99-57ec-4dd1-838d-dc5ca61e1eba","We(r)binar: CMYK or RGB?",{"filename":29},"What's the difference? Gain a significant knowledge advantage with this article!",{"id":1241,"alt":29,"name":29,"focus":29,"title":29,"filename":1242,"copyright":29,"fieldtype":39,"is_external_url":34},7177211,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fe9a77eb888\u002Fwb_werbinar_cmyk.jpg",{"id":1241,"alt":29,"name":29,"focus":29,"title":29,"filename":1242,"copyright":29,"fieldtype":39,"is_external_url":34},"cmyk-oder-rgb-was-ist-der-unterschied","en\u002Farticles\u002Fcmyk-oder-rgb-was-ist-der-unterschied",550,[],"5dccef08-e6ff-4118-adab-1757bfd6adea","2023-04-06T13:06:51.220Z",[],"articles\u002Fcmyk-oder-rgb-was-ist-der-unterschied",[1253],{"path":1251,"name":46,"lang":51,"published":46},{"name":1255,"created_at":1256,"published_at":1257,"updated_at":1258,"id":1259,"uuid":1260,"content":1261,"slug":1493,"full_slug":1494,"sort_by_date":46,"position":1495,"tag_list":1496,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":1497,"first_published_at":1498,"release_id":46,"lang":51,"path":46,"alternates":1499,"default_full_slug":1500,"translated_slugs":1501},"Was sind Schmuckfarben?","2024-04-04T14:09:24.673Z","2024-11-11T14:39:05.530Z","2024-11-11T14:39:05.580Z",473004692,"71681984-f0c7-4afd-a05c-434c268fe930",{"_uid":1262,"body":1263,"text":1264,"title":1475,"ctaLink":1476,"ctaText":1477,"pageSeo":1483,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":1489,"component":20,"coverImage":1492,"ctaSubTitle":236},"ddfd79f2-a18f-4f6f-b7db-9849848ad5ae",[],{"type":113,"content":1265},[1266,1320,1338,1339,1355,1356,1368,1369,1400,1426,1427,1456,1470],{"type":124,"content":1267},[1268,1270,1275,1281,1285,1287,1291,1293,1297,1299,1303,1305,1309,1311,1312,1314,1318],{"text":1269,"type":122},"In print, as in the",{"text":1097,"type":122,"marks":1271},[1272],{"type":731,"attrs":1273},{"href":1274,"uuid":29,"anchor":29,"custom":29,"target":734,"linktype":735},"\u002Fblog\u002Fcmyk_rgb_unterschied\u002F",{"text":1276,"type":122,"marks":1277},"last article",[1278,1280],{"type":731,"attrs":1279},{"href":1274,"uuid":29,"anchor":29,"custom":29,"target":734,"linktype":735},{"type":410},{"text":1097,"type":122,"marks":1282},[1283],{"type":731,"attrs":1284},{"href":1274,"uuid":29,"anchor":29,"custom":29,"target":734,"linktype":735},{"text":1286,"type":122},"the CMYK color space is used. This involves four colors - ",{"text":1288,"type":122,"marks":1289},"C",[1290],{"type":410},{"text":1292,"type":122},"yan, ",{"text":1294,"type":122,"marks":1295},"M",[1296],{"type":410},{"text":1298,"type":122},"agenta, ",{"text":1300,"type":122,"marks":1301},"Y",[1302],{"type":410},{"text":1304,"type":122},"ellow and ",{"text":1306,"type":122,"marks":1307},"K",[1308],{"type":410},{"text":1310,"type":122},"ey (Schwarz).",{"type":412},{"text":1313,"type":122},"In addition, however, so-called ",{"text":1315,"type":122,"marks":1316},"Spot colors ",[1317],{"type":410},{"text":1319,"type":122},"can be used.",{"type":124,"content":1321},[1322,1324,1328,1329,1330,1332,1336],{"text":1323,"type":122},"In contrast to the usual quadruple printing, spot colors are not created by superimposing cyan, magenta, yellow and key (black), but are actually ",{"text":1325,"type":122,"marks":1326},"own printing inks",[1327],{"type":410},{"text":1132,"type":122},{"type":412},{"text":1331,"type":122},"There are various manufacturers of these special colors, but the best known is the \"",{"text":1333,"type":122,"marks":1334},"Pantone",[1335],{"type":410},{"text":1337,"type":122},"\". This brand created its own color system in 1963, which defines and identifies a wide variety of color nuances that can be matched and exchanged worldwide. Another special feature of these colors is that they appear purer and stronger than CMYK colors.",{"type":124},{"type":124,"content":1340},[1341,1343,1347,1349,1353],{"text":1342,"type":122},"The colors are presented in separate ring binders and color fans, which can be purchased from the manufacturer. As the effect of colors can vary on different types of paper, these fans are available in different versions. For example for ",{"text":1344,"type":122,"marks":1345},"coated papers (coated)",[1346],{"type":410},{"text":1348,"type":122}," or for ",{"text":1350,"type":122,"marks":1351},"uncoated papers (uncoated)",[1352],{"type":410},{"text":1354,"type":122},". Thanks to these color fans, it is guaranteed that the selected colors always look the same in print.",{"type":124},{"type":124,"content":1357},[1358,1362,1363,1365,1366],{"text":1359,"type":122,"marks":1360},"Use",[1361],{"type":410},{"type":412},{"text":1364,"type":122},"Pantone colors are particularly popular in company logos because, as already mentioned, the Pantone color guarantees that the selected color will always look the same, no matter where it is printed.",{"type":412},{"text":1367,"type":122},"Neon colors or colors with a metallic look can also be reproduced, which is not possible with CMYK.",{"type":124},{"type":124,"content":1370},[1371,1375,1377,1381,1383,1386,1388,1392,1394,1395,1397,1398],{"text":1372,"type":122,"marks":1373},"HKS ",[1374],{"type":410},{"text":1376,"type":122},"- ",{"text":1378,"type":122,"marks":1379},"H",[1380],{"type":410},{"text":1382,"type":122},"ostmann-Steinberg printing inks, ",{"text":1306,"type":122,"marks":1384},[1385],{"type":410},{"text":1387,"type":122},"ast + Ehinger Druckfarben and H.",{"text":1389,"type":122,"marks":1390}," S",[1391],{"type":410},{"text":1393,"type":122},"chmincke & Co.",{"type":412},{"text":1396,"type":122},"These spot colors are mainly used in Germany, in contrast to Pantone, which is used worldwide.",{"type":412},{"text":1399,"type":122},"There are also different subdivisions of HKS:",{"type":421,"content":1401},[1402,1408,1414,1420],{"type":424,"content":1403},[1404],{"type":124,"content":1405},[1406],{"text":1407,"type":122},"K - art paper (coated),",{"type":424,"content":1409},[1410],{"type":124,"content":1411},[1412],{"text":1413,"type":122},"N - uncoated paper (uncoated),",{"type":424,"content":1415},[1416],{"type":124,"content":1417},[1418],{"text":1419,"type":122},"Z - newsprint and",{"type":424,"content":1421},[1422],{"type":124,"content":1423},[1424],{"text":1425,"type":122},"E - continuous paper",{"type":124},{"type":124,"content":1428},[1429,1433,1435,1439,1441,1445,1447,1451,1453,1454],{"text":1430,"type":122,"marks":1431},"RAL",[1432],{"type":410},{"text":1434,"type":122}," - ",{"text":1436,"type":122,"marks":1437},"R",[1438],{"type":410},{"text":1440,"type":122},"eichs-",{"text":1442,"type":122,"marks":1443},"A",[1444],{"type":410},{"text":1446,"type":122},"committee for ",{"text":1448,"type":122,"marks":1449},"L",[1450],{"type":410},{"text":1452,"type":122},"delivery conditions",{"type":412},{"text":1455,"type":122},"These colors are mainly used in the metal industry for paintwork or vehicle lettering. The RAL colors are paint colors, which are also subdivided into:",{"type":421,"content":1457},[1458,1464],{"type":424,"content":1459},[1460],{"type":124,"content":1461},[1462],{"text":1463,"type":122},"RAL 841 GL - colors with a glossy surface and",{"type":424,"content":1465},[1466],{"type":124,"content":1467},[1468],{"text":1469,"type":122},"RAL 840 HR - colors with a matt surface",{"type":124,"content":1471},[1472,1473],{"type":412},{"text":1474,"type":122},"The special colors also include the scratch-off colors of PIN allocations, gold, silver and metal colors, as well as neon colors.","What are spot colors?",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":1478},[1479],{"type":124,"content":1480},[1481],{"text":208,"marks":1482},[],[1484],{"_uid":1485,"title":1486,"ogImage":1487,"ogTitle":1486,"component":41,"description":1488,"ogDescription":1488},"3afb70c1-e592-4915-a93a-640ecc9f7510","We(r)binar: What are spot colours?",{"filename":29},"What is it, who needs it and what are the benefits of spot colours?",{"id":1490,"alt":29,"name":29,"focus":29,"title":29,"filename":1491,"copyright":29,"fieldtype":39,"is_external_url":34},7177197,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fe269f2e197\u002Fwb_werbina_schmuckfarben.jpg",{"id":1490,"alt":29,"name":29,"focus":29,"title":29,"filename":1491,"copyright":29,"fieldtype":39,"is_external_url":34},"was-sind-schmuckfarben","en\u002Farticles\u002Fwas-sind-schmuckfarben",530,[],"05bfdc31-bcab-4dbd-b933-95bfe6c63cba","2023-04-06T13:04:46.110Z",[],"articles\u002Fwas-sind-schmuckfarben",[1502],{"path":1500,"name":46,"lang":51,"published":46},{"name":1504,"created_at":1505,"published_at":1506,"updated_at":1507,"id":1508,"uuid":1509,"content":1510,"slug":1608,"full_slug":1609,"sort_by_date":46,"position":1610,"tag_list":1611,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":1612,"first_published_at":1613,"release_id":46,"lang":51,"path":46,"alternates":1614,"default_full_slug":1615,"translated_slugs":1616},"Verpackungsdesign","2024-04-04T14:09:17.987Z","2024-11-11T14:39:03.879Z","2024-11-11T14:39:03.905Z",473004375,"0b4084a4-4072-41d0-80ed-03191e3509c5",{"_uid":1511,"body":1512,"text":1513,"title":1590,"ctaLink":1591,"ctaText":1592,"pageSeo":1598,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":1604,"component":20,"coverImage":1607,"ctaSubTitle":236},"97731eeb-da66-46a3-b650-461d66443127",[],{"type":113,"content":1514},[1515,1525,1526,1530,1540,1541,1546,1553,1554,1558],{"type":124,"content":1516},[1517,1519,1520,1522,1523],{"text":1518,"type":122},"Packaging has a number of advantages.",{"type":412},{"text":1521,"type":122},"It protects products during transportation and delivery, provides protection for products during storage and is even essential for the preservation of some products.",{"type":412},{"text":1524,"type":122},"Required mandatory information and advertising texts find their place on the packaging - it also serves to stand out and differentiate from other, similar products.",{"type":124},{"type":124,"content":1527},[1528],{"text":1529,"type":122},"We are often not aware of it, but the shape, material, colors, lettering and graphics are often decisive for a purchase decision.",{"type":124,"content":1531},[1532,1534,1535,1537,1538],{"text":1533,"type":122},"The packaging is often the only thing consumers see of the product when it is on the store shelf. And on the shelves, the same product categories are usually placed next to each other, which means that the packaging has to fight for the customer's attention.",{"type":412},{"text":1536,"type":122},"This is where the magic word \"packaging design\" comes into play.",{"type":412},{"text":1539,"type":122},"Consumers want to be convinced - and the packaging design just mentioned plays a very important role in this.",{"type":124},{"type":124,"content":1542},[1543,1545],{"text":1544,"type":122},"Packaging design is not just about dealing with a product, but first and foremost with the target group. After all, different characteristics are more important for young customers than for senior citizens and vice versa.",{"type":412},{"type":124,"content":1547},[1548,1550,1551],{"text":1549,"type":122},"Using packaging design for your own marketing",{"type":412},{"text":1552,"type":122},"Some manufacturers use the packaging design to draw attention to other products of this brand, such as other flavors - according to the motto \"Try also...\"",{"type":124},{"type":124,"content":1555},[1556],{"text":1557,"type":122},"Good packaging design must..",{"type":421,"content":1559},[1560,1566,1572,1578,1584],{"type":424,"content":1561},[1562],{"type":124,"content":1563},[1564],{"text":1565,"type":122},"Stand out from the competition,",{"type":424,"content":1567},[1568],{"type":124,"content":1569},[1570],{"text":1571,"type":122},"Appeal to the target group,",{"type":424,"content":1573},[1574],{"type":124,"content":1575},[1576],{"text":1577,"type":122},"Be practical and protect the product during transportation and storage,",{"type":424,"content":1579},[1580],{"type":124,"content":1581},[1582],{"text":1583,"type":122},"Be easy to open and remove, and",{"type":424,"content":1585},[1586],{"type":124,"content":1587},[1588],{"text":1589,"type":122},"Be creative.","Packaging design",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":1593},[1594],{"type":124,"content":1595},[1596],{"text":208,"marks":1597},[],[1599],{"_uid":1600,"title":1601,"ogImage":1602,"ogTitle":1601,"component":41,"description":1603,"ogDescription":1603},"da0c1fd5-a3f6-40f1-89ab-b9f2eb8b61b1","We(r)binar: Packaging design",{"filename":29},"What does a good packaging design look like? What should be on it and why is it so important? Find out here in this blog post!",{"id":1605,"alt":29,"name":29,"focus":29,"title":29,"filename":1606,"copyright":29,"fieldtype":39,"is_external_url":34},7177104,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F9996cf0fbc\u002Fwb_werbinar_verpackungsdesign.jpg",{"id":1605,"alt":29,"name":29,"focus":29,"title":29,"filename":1606,"copyright":29,"fieldtype":39,"is_external_url":34},"verpackungsdesign","en\u002Farticles\u002Fverpackungsdesign",480,[],"3bcb6ef6-280b-4a23-add6-611f763a6dcc","2023-04-06T13:00:08.264Z",[],"articles\u002Fverpackungsdesign",[1617],{"path":1615,"name":46,"lang":51,"published":46},{"name":1619,"created_at":1620,"published_at":1621,"updated_at":1622,"id":1623,"uuid":1624,"content":1625,"slug":1721,"full_slug":1722,"sort_by_date":46,"position":1723,"tag_list":1724,"is_startpage":34,"parent_id":241,"meta_data":46,"group_id":1725,"first_published_at":1726,"release_id":46,"lang":51,"path":46,"alternates":1727,"default_full_slug":1728,"translated_slugs":1729},"Perfekte Anordnung der Natur","2024-04-04T14:09:13.998Z","2024-11-11T14:39:02.863Z","2024-11-11T14:39:02.896Z",473004199,"ba92a991-b8de-476a-bfff-3a0f7f871b9a",{"_uid":1626,"body":1627,"text":1628,"title":1703,"ctaLink":1704,"ctaText":1705,"pageSeo":1711,"category":91,"ctaLabel":222,"ctaTitle":223,"cardImage":1717,"component":20,"coverImage":1720,"ctaSubTitle":236},"1efe106a-87c5-4902-8731-132aaf9aee0a",[],{"type":113,"content":1629},[1630,1643,1644,1653,1654,1679,1680,1689],{"type":124,"content":1631},[1632,1634,1635,1637,1641],{"text":1633,"type":122},"Scientists and artists have long been fascinated by the enigmatic golden ratio.",{"type":412},{"text":1636,"type":122},"The mathematical ",{"text":1638,"type":122,"marks":1639},"Division ratio",[1640],{"type":410},{"text":1642,"type":122},"which has its origins in nature, can be found in the shell of a snail and even the arrangement of the seeds of a sunflower. It can be observed all around us, even in the shape of our DNA spiral. Even the human face is subject to this division.",{"type":124},{"type":124,"content":1645},[1646,1650,1651],{"text":1647,"type":122,"marks":1648},"But what exactly is it now?",[1649],{"type":410},{"type":412},{"text":1652,"type":122},"Division is usually understood to mean the destruction of the whole. But the exact opposite happens when you divide something in the golden ratio. There is a division and a relation back to the whole in an impressive way. If you divide a distance into two parts, of which the smaller part relates to the larger part in the same way as the larger part relates to the whole, this is known as the golden ratio.",{"type":124},{"type":124,"content":1655},[1656,1658,1662,1664,1668,1670,1671,1673,1677],{"text":1657,"type":122},"The division ratio of the golden ratio has a particularly ",{"text":1659,"type":122,"marks":1660},"harmonious ",[1661],{"type":410},{"text":1663,"type":122},"and ",{"text":1665,"type":122,"marks":1666},"balanced",[1667],{"type":410},{"text":1669,"type":122},". This is why this idealized proportioning is often used in art, by photographers and designers.",{"type":412},{"text":1672,"type":122},"Many famous artists, such as Raphael, Leonardo Da Vinci and Albrecht Dürer, used the principle of \"proportio divina\" because they recognized that pictorial compositions, buildings and other structures were particularly harmonious, natural and aesthetically pleasing due to the \"divine proportions\" ",{"text":1674,"type":122,"marks":1675},"aesthetic ",[1676],{"type":410},{"text":1678,"type":122},"perceived as particularly harmonious, natural and aesthetic.",{"type":124},{"type":124,"content":1681},[1682,1686,1687],{"text":1683,"type":122,"marks":1684},"From logos to photography",[1685],{"type":410},{"type":412},{"text":1688,"type":122},"In fact, not only historical paintings but also modern brands make use of the fascinating aspect ratio. For example, the logos of Apple, Twitter and Toyota use the golden ratio.",{"type":124,"content":1690},[1691,1692,1694,1695,1697,1701],{"type":412},{"text":1693,"type":122},"Designers can also use the golden ratio as a guide when designing advertising material.",{"type":412},{"text":1696,"type":122},"The rule of thirds serves as a simplified form, in which an image on a ",{"text":1698,"type":122,"marks":1699},"3x3 grid",[1700],{"type":410},{"text":1702,"type":122}," is aligned. The most important elements are placed on the intersecting axes. It draws attention to the elements placed there. It is only important that not all axes are used in this way, but only one or two, otherwise the focus is lost.","Perfect arrangement of nature",{"id":29,"url":200,"email":200,"linktype":201,"fieldtype":202,"cached_url":200},{"type":113,"content":1706},[1707],{"type":124,"content":1708},[1709],{"text":208,"marks":1710},[],[1712],{"_uid":1713,"title":1714,"ogImage":1715,"ogTitle":1714,"component":41,"description":1716,"ogDescription":1716},"3ae557ee-d3c4-4b03-a7ae-9bd437c061e4","We(r)binar: The golden ratio",{"filename":29},"The perfect arrangement of nature. Find out what that is in this blog post!",{"id":1718,"alt":29,"name":29,"focus":29,"title":29,"filename":1719,"copyright":29,"fieldtype":39,"is_external_url":34},7177045,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F2c09734c44\u002Fwb_werbinar_goldener-schnitt.jpg",{"id":1718,"alt":29,"name":29,"focus":29,"title":29,"filename":1719,"copyright":29,"fieldtype":39,"is_external_url":34},"perfekte-anordnung-der-natur","en\u002Farticles\u002Fperfekte-anordnung-der-natur",450,[],"765f1931-c540-4b51-97f8-5175467899c8","2023-04-06T12:37:18.865Z",[],"articles\u002Fperfekte-anordnung-der-natur",[1730],{"path":1728,"name":46,"lang":51,"published":46},13]