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The desired designs are commissioned - the printing itself is usually done by a print shop.",{"type":102,"content":622},[623,625,630],{"text":624,"type":106},"In our agency the ",{"text":626,"type":106,"marks":627},"Design, including the processing with the print shop",[628],{"type":329,"attrs":629},{"href":394,"uuid":29,"anchor":29,"target":332,"linktype":333},{"text":631,"type":106}," to make the whole process as pleasant as possible for you!","What is print design?",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":635},[636],{"type":102,"content":637},[638],{"text":258,"marks":639},[],[],{"id":642,"alt":29,"name":29,"focus":29,"title":29,"filename":643,"copyright":29,"fieldtype":39,"is_external_url":34},7187580,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F59df09f3ca\u002Fwerbeberg-printdesign.jpg",{"id":642,"alt":29,"name":29,"focus":29,"title":29,"filename":643,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-printdesign","en\u002Farticles\u002Fwas-ist-printdesign",1180,[],"1c45c39e-2763-4662-841c-acaf29f9ba44","2023-05-25T12:34:09.019Z",[],"articles\u002Fwas-ist-printdesign",[654],{"path":652,"name":46,"lang":51,"published":46},{"name":656,"created_at":657,"published_at":658,"updated_at":659,"id":660,"uuid":661,"content":662,"slug":900,"full_slug":901,"sort_by_date":46,"position":902,"tag_list":903,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":904,"first_published_at":905,"release_id":46,"lang":51,"path":46,"alternates":906,"default_full_slug":907,"translated_slugs":908},"Das Logo - Der Eckpfeiler der Marke","2024-04-04T14:10:51.717Z","2024-11-11T14:38:18.340Z","2024-11-11T14:38:18.371Z",473011164,"77c1c9b2-dd2f-4bc3-8347-a8eb204040ad",{"_uid":663,"body":664,"text":665,"title":887,"ctaLink":888,"ctaText":889,"pageSeo":895,"category":266,"ctaLabel":267,"ctaTitle":268,"cardImage":896,"component":20,"coverImage":899,"ctaSubTitle":273},"e3206fc5-6c72-4030-a601-65aea5a54389",[],{"type":99,"content":666},[667,673,674,683,687,691,695,696,702,728,729,735,749,750,751,760,764,768,772,773,779,799,800,806,826,827,828,837,838,844,858,859,865,873,874,875],{"type":102,"content":668},[669],{"text":670,"type":106,"marks":671},"The different types of logos",[672],{"type":120},{"type":102},{"type":102,"content":675},[676,680,681],{"text":677,"type":106,"marks":678},"Figurative mark",[679],{"type":120},{"type":110},{"text":682,"type":106},"A figurative mark is a logo that revolves around a symbolic image or sign.",{"type":102,"content":684},[685],{"text":686,"type":106},"Figurative marks represent certain concepts or ideals, just as a stick figure represents a person. Figurative marks need to make the most of visual communication. But they can be incredibly powerful tools to change or reinforce people's view of the brand.",{"type":102,"content":688},[689],{"text":690,"type":106},"Different shapes convey different ideas: Circles, for example, tend to come across as playful and laid-back, whereas squares symbolize stability and confidence. 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It has that special lettering that everyone knows and everyone knows what it is.",{"type":102},{"type":102,"content":774},[775],{"text":776,"type":106,"marks":777},"Advantages of a word mark",[778],{"type":120},{"type":122,"content":780},[781,787,793],{"type":125,"content":782},[783],{"type":102,"content":784},[785],{"text":786,"type":106},"They look more traditional and classic",{"type":125,"content":788},[789],{"type":102,"content":790},[791],{"text":792,"type":106},"Ideal for increasing awareness of a name",{"type":125,"content":794},[795],{"type":102,"content":796},[797],{"text":798,"type":106},"No risk of the brand being confused",{"type":102},{"type":102,"content":801},[802],{"text":803,"type":106,"marks":804},"Disadvantages of a word mark",[805],{"type":120},{"type":122,"content":807},[808,814,820],{"type":125,"content":809},[810],{"type":102,"content":811},[812],{"text":813,"type":106},"Fewer options for creative designs",{"type":125,"content":815},[816],{"type":102,"content":817},[818],{"text":819,"type":106},"Don't work well for long or difficult to pronounce brand names",{"type":125,"content":821},[822],{"type":102,"content":823},[824],{"text":825,"type":106},"Can quickly look outdated as font trends change quickly",{"type":102},{"type":102},{"type":102,"content":829},[830,834,835],{"text":831,"type":106,"marks":832},"The combination: The word\u002Ffigurative mark",[833],{"type":120},{"type":110},{"text":836,"type":106},"The combination of the two logo types mentioned above produces an effective result. Basically, combined word\u002Ffigurative marks are the best of both worlds, but here again you have to weigh up how much it suits the company.",{"type":102},{"type":102,"content":839},[840],{"text":841,"type":106,"marks":842},"Advantages of a word\u002Ffigurative mark",[843],{"type":120},{"type":122,"content":845},[846,852],{"type":125,"content":847},[848],{"type":102,"content":849},[850],{"text":851,"type":106},"Suitable for increasing awareness of a company name that still wants to use a figurative mark",{"type":125,"content":853},[854],{"type":102,"content":855},[856],{"text":857,"type":106},"The advantages of both logo types can be used in combination here",{"type":102},{"type":102,"content":860},[861],{"text":862,"type":106,"marks":863},"Disadvantages of a word\u002Ffigurative mark",[864],{"type":120},{"type":122,"content":866},[867],{"type":125,"content":868},[869],{"type":102,"content":870},[871],{"text":872,"type":106},"By combining word and figurative marks, the result is usually larger and cannot be used as flexibly",{"type":102},{"type":102},{"type":102,"content":876},[877,879,885],{"text":878,"type":106},"There are so many options for designing a logo, but it is always important to choose a logo that perfectly represents what the brand or company stands for. 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That's why we are happy to help you with this too!","The logo - the cornerstone of the brand",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":890},[891],{"type":102,"content":892},[893],{"text":258,"marks":894},[],[],{"id":897,"alt":29,"name":29,"focus":29,"title":29,"filename":898,"copyright":29,"fieldtype":39,"is_external_url":34},7187574,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F7d30f5f4a5\u002Fwerbeberg-logo.jpg",{"id":897,"alt":29,"name":29,"focus":29,"title":29,"filename":898,"copyright":29,"fieldtype":39,"is_external_url":34},"das-logo-der-eckpfeiler-der-marke","en\u002Farticles\u002Fdas-logo-der-eckpfeiler-der-marke",1170,[],"a3fe1d1a-70cf-42ea-82d2-975f6f6e7586","2023-05-25T12:30:33.491Z",[],"articles\u002Fdas-logo-der-eckpfeiler-der-marke",[909],{"path":907,"name":46,"lang":51,"published":46},{"name":911,"created_at":912,"published_at":913,"updated_at":914,"id":915,"uuid":916,"content":917,"slug":1001,"full_slug":1002,"sort_by_date":46,"position":1003,"tag_list":1004,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1005,"first_published_at":1006,"release_id":46,"lang":51,"path":46,"alternates":1007,"default_full_slug":1008,"translated_slugs":1009},"Der Imagefilm","2024-04-04T14:10:50.453Z","2024-11-11T14:38:18.008Z","2024-11-11T14:38:18.035Z",473011003,"502b04cb-c085-4728-949e-76eeff8562eb",{"_uid":918,"body":919,"text":920,"title":987,"ctaLink":988,"ctaText":989,"pageSeo":995,"category":996,"ctaLabel":267,"ctaTitle":268,"cardImage":997,"component":20,"coverImage":1000,"ctaSubTitle":273},"06fc394b-1a37-4c0a-94a7-1e555a33a63f",[],{"type":99,"content":921},[922,937,947,948,957,961,962,982,983],{"type":102,"content":923},[924,925,929,931,935],{"text":505,"type":106},{"text":926,"type":106,"marks":927},"Application possibilities ",[928],{"type":120},{"text":930,"type":106},"of an image film are extremely diverse. 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Regardless of whether it is needed for online or offline purposes, we deliver the image film in up to 4K, as well as web-optimized!","The image film",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":990},[991],{"type":102,"content":992},[993],{"text":258,"marks":994},[],[],"Film und Animation",{"id":998,"alt":29,"name":29,"focus":29,"title":29,"filename":999,"copyright":29,"fieldtype":39,"is_external_url":34},7187566,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F13c22b05a0\u002Fwerbeberg-imagefilm.jpg",{"id":998,"alt":29,"name":29,"focus":29,"title":29,"filename":999,"copyright":29,"fieldtype":39,"is_external_url":34},"der-imagefilm","en\u002Farticles\u002Fder-imagefilm",1160,[],"30010d28-bde6-4b51-8be9-2bb8afeb23c9","2023-05-25T12:24:02.973Z",[],"articles\u002Fder-imagefilm",[1010],{"path":1008,"name":46,"lang":51,"published":46},{"name":1012,"created_at":1013,"published_at":1014,"updated_at":1015,"id":1016,"uuid":1017,"content":1018,"slug":1104,"full_slug":1105,"sort_by_date":46,"position":1106,"tag_list":1107,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1108,"first_published_at":1109,"release_id":46,"lang":51,"path":46,"alternates":1110,"default_full_slug":1111,"translated_slugs":1112},"Was sind Werbemittel?","2024-04-04T14:10:49.197Z","2024-11-11T14:38:17.688Z","2024-11-11T14:38:17.714Z",473010963,"cc54a25c-119e-4ef8-83b9-ac15085ab691",{"_uid":1019,"body":1020,"text":1021,"title":1091,"ctaLink":1092,"ctaText":1093,"pageSeo":1099,"category":266,"ctaLabel":267,"ctaTitle":268,"cardImage":1100,"component":20,"coverImage":1103,"ctaSubTitle":273},"0b8e002b-5400-47cb-ba70-90cf4c1d1189",[],{"type":99,"content":1022},[1023,1032,1036,1040,1041,1050,1054,1055,1059],{"type":102,"content":1024},[1025,1029,1030],{"text":1026,"type":106,"marks":1027},"Types of advertising material",[1028],{"type":120},{"type":110},{"text":1031,"type":106},"A wide variety of advertising media are used to present a product, a company or a person to the public.",{"type":102,"content":1033},[1034],{"text":1035,"type":106},"When deciding on the advertising medium, the interests of the respective target group must be taken into account.",{"type":102,"content":1037},[1038],{"text":1039,"type":106},"The second step, once the target group-specific advertising medium has been selected, is to choose the advertising medium, which is also adapted to the target group. These include television or magazines, for example.",{"type":102},{"type":102,"content":1042},[1043,1047,1048],{"text":1044,"type":106,"marks":1045},"What is the difference between advertising material and advertising medium?",[1046],{"type":120},{"type":110},{"text":1049,"type":106},"The advertising medium refers to the specific means of expression - such as an advertising spot. The advertising medium, on the other hand, is the medium that conveys the advertising medium. 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These range from classic advertising agencies, which are mainly active in the print, television and radio sectors, to PR agencies that focus specifically on public relations.",{"type":102},{"type":102,"content":1138},[1139,1141,1145],{"text":1140,"type":106},"In a full-service agency you will find a large ",{"text":1142,"type":106,"marks":1143},"Team of experts",[1144],{"type":120},{"text":1146,"type":106},"that a client can fall back on. This type of agency therefore offers the entire range of services. Starting with consulting, continuing with the conception to corporate or brand branding and finally to implementation or publication. The team creates concepts, graphics, websites, advertising material, film products and much more!",{"type":102},{"type":102,"content":1149},[1150,1152,1156,1158,1162],{"text":1151,"type":106},"Today, full-service agencies are much more ",{"text":1153,"type":106,"marks":1154},"Partner companies ",[1155],{"type":120},{"text":1157,"type":106},"than intermediaries and are therefore ",{"text":1159,"type":106,"marks":1160},"long-term cooperation",[1161],{"type":120},{"text":1163,"type":106}," cooperation.",{"type":102,"content":1165},[1166],{"text":1167,"type":106},"The advantage here is that the agency really gets to know the customer and their company and knows exactly what they want and need. 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No matter what assistance the customer needs in terms of advertising or branding, ",{"text":1184,"type":106,"marks":1185},"the full-service agency will take care of it.",[1186],{"type":329,"attrs":1187},{"href":1188,"uuid":29,"anchor":29,"target":332,"linktype":333},"\u002Fleistungen\u002Ffull-service\u002F","Full-service agency",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1192},[1193],{"type":102,"content":1194},[1195],{"text":258,"marks":1196},[],[],{"id":1199,"alt":29,"name":29,"focus":29,"title":29,"filename":1200,"copyright":29,"fieldtype":39,"is_external_url":34},7187532,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F8ba85fb4a1\u002Fwerbeberg-full-service.jpg",{"id":1199,"alt":29,"name":29,"focus":29,"title":29,"filename":1200,"copyright":29,"fieldtype":39,"is_external_url":34},"full-service-agentur","en\u002Farticles\u002Ffull-service-agentur",1140,[],"a97f802e-5ee5-4cdc-993e-cb6c291ecc9f","2023-05-25T12:21:24.245Z",[],"articles\u002Ffull-service-agentur",[1211],{"path":1209,"name":46,"lang":51,"published":46},{"name":1213,"created_at":1214,"published_at":1215,"updated_at":1216,"id":1217,"uuid":1218,"content":1219,"slug":1317,"full_slug":1318,"sort_by_date":46,"position":1319,"tag_list":1320,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1321,"first_published_at":1322,"release_id":46,"lang":51,"path":46,"alternates":1323,"default_full_slug":1324,"translated_slugs":1325},"Wie baut man eine Webseite?","2024-04-04T14:10:46.461Z","2024-11-11T14:38:17.041Z","2024-11-11T14:38:17.080Z",473010885,"a6a9d4b5-a768-4b32-9dd8-e14ed129c6b7",{"_uid":1220,"body":1221,"text":1222,"title":1298,"ctaLink":1299,"ctaText":1300,"pageSeo":1306,"category":1312,"ctaLabel":267,"ctaTitle":268,"cardImage":1313,"component":20,"coverImage":1316,"ctaSubTitle":273},"fae4d053-6218-4e8e-9459-75019148d6ec",[],{"type":99,"content":1223},[1224,1228,1229,1239,1243,1253,1257,1267,1271,1281,1285,1286],{"type":102,"content":1225},[1226],{"text":1227,"type":106},"There are many other points that should be considered when creating a website.",{"type":102},{"type":122,"content":1230},[1231],{"type":125,"content":1232},[1233],{"type":102,"content":1234},[1235],{"text":1236,"type":106,"marks":1237},"Design",[1238],{"type":120},{"type":102,"content":1240},[1241],{"text":1242,"type":106},"The design is the cornerstone of a meaningful website. Prefabricated designs can be personalized to a certain extent.",{"type":122,"content":1244},[1245],{"type":125,"content":1246},[1247],{"type":102,"content":1248},[1249],{"text":1250,"type":106,"marks":1251},"Content",[1252],{"type":120},{"type":102,"content":1254},[1255],{"text":1256,"type":106},"Short texts, interesting content that suits the respective target group - content is key.",{"type":122,"content":1258},[1259],{"type":125,"content":1260},[1261],{"type":102,"content":1262},[1263],{"text":1264,"type":106,"marks":1265},"SEO",[1266],{"type":120},{"type":102,"content":1268},[1269],{"text":1270,"type":106},"SEO stands for Search Engine Optimization. This is where it gets more complex and is often not built into self-built websites. But SEO is an important point. Because without search engine optimization you will not be found on the Internet. SEO uses certain measures to make websites and their content visible and easier to find.",{"type":122,"content":1272},[1273],{"type":125,"content":1274},[1275],{"type":102,"content":1276},[1277],{"text":1278,"type":106,"marks":1279},"Ongoing support",[1280],{"type":120},{"type":102,"content":1282},[1283],{"text":1284,"type":106},"Ongoing website maintenance is essential to ensure that the website always remains relevant for visitors and customers. Because trends come and go, it is important to always keep the website up to date. This also applies to contact details, opening hours, etc. This includes installing important updates, other maintenance work or adding new products, new blog posts and much more.",{"type":102},{"type":102,"content":1287},[1288,1290,1296],{"text":1289,"type":106},"We are happy to create a ",{"text":1291,"type":106,"marks":1292},"professional website for your presence on the web!",[1293],{"type":329,"attrs":1294},{"href":1295,"uuid":29,"anchor":29,"target":332,"linktype":333},"\u002Fleistungen\u002Fwebdesign\u002F",{"text":1297,"type":106}," Be it for yourself or for your company - we make it possible!","How do you build a website?",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1301},[1302],{"type":102,"content":1303},[1304],{"text":258,"marks":1305},[],[1307],{"_uid":1308,"title":1309,"ogImage":1310,"ogTitle":1309,"component":41,"description":1311,"ogDescription":1311},"4e2a1c6b-4e5d-43c6-9ca3-a5e37cf73ad4","We(r)binar: How to build a website",{"filename":29},"Do it yourself or would you rather have a professional do it?","Marketing, Web",{"id":1314,"alt":29,"name":29,"focus":29,"title":29,"filename":1315,"copyright":29,"fieldtype":39,"is_external_url":34},7187504,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F7cbc3cd399\u002Fwerbeberg-website.jpg",{"id":1314,"alt":29,"name":29,"focus":29,"title":29,"filename":1315,"copyright":29,"fieldtype":39,"is_external_url":34},"wie-baut-man-eine-webseite","en\u002Farticles\u002Fwie-baut-man-eine-webseite",1130,[],"b516aa77-0208-4738-8f3e-0647e7441754","2023-05-25T12:20:34.310Z",[],"articles\u002Fwie-baut-man-eine-webseite",[1326],{"path":1324,"name":46,"lang":51,"published":46},{"name":1328,"created_at":1329,"published_at":1330,"updated_at":1331,"id":1332,"uuid":1333,"content":1334,"slug":1428,"full_slug":1429,"sort_by_date":46,"position":1430,"tag_list":1431,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1432,"first_published_at":1433,"release_id":46,"lang":51,"path":46,"alternates":1434,"default_full_slug":1435,"translated_slugs":1436},"5 Dinge, die eine gute Webseite braucht | 2020","2024-04-04T14:10:45.195Z","2024-11-11T14:38:16.696Z","2024-11-11T14:38:16.740Z",473010712,"a016959f-cf81-4cdb-bfa9-53ca05e80dc9",{"_uid":1335,"body":1336,"text":1337,"title":1410,"ctaLink":1411,"ctaText":1412,"pageSeo":1418,"category":266,"ctaLabel":267,"ctaTitle":268,"cardImage":1424,"component":20,"coverImage":1427,"ctaSubTitle":273},"e8677c3f-ead0-4dcb-a516-e5cd9adc4050",[],{"type":99,"content":1338},[1339,1350,1351,1371,1372,1384,1385,1397,1398],{"type":122,"content":1340},[1341],{"type":125,"content":1342},[1343],{"type":102,"content":1344},[1345,1348],{"text":1236,"type":106,"marks":1346},[1347],{"type":120},{"text":1349,"type":106},"love at first sight. The best way to make a website stand out at first glance is, of course, the design. Up to date, modern and above all: responsive. Responsive design means that the website adapts flexibly to all end devices, such as PCs, laptops, tablets and smartphones.",{"type":102},{"type":122,"content":1352},[1353],{"type":125,"content":1354},[1355],{"type":102,"content":1356},[1357,1361,1363,1369],{"text":1358,"type":106,"marks":1359},"SEO: ",[1360],{"type":120},{"text":1362,"type":106},"SEO is English and means ",{"text":1364,"type":106,"marks":1365},"Search Engine Optimization",[1366],{"type":329,"attrs":1367},{"href":1368,"uuid":29,"anchor":29,"custom":29,"target":332,"linktype":333},"\u002Fleistungen\u002Fseo\u002F",{"text":1370,"type":106},"search engine optimization. This includes all measures to make a website and its content more visible and easier to find for internet users and web search engines (such as Google or Bing). ",{"type":102},{"type":122,"content":1373},[1374],{"type":125,"content":1375},[1376],{"type":102,"content":1377},[1378,1382],{"text":1379,"type":106,"marks":1380},"Content: ",[1381],{"type":120},{"text":1383,"type":106},"A beautiful website alone is not enough. It is important that the content is right and relevant, relevant, relevant. Copywriting is a complicated discipline, but can work wonders - you can tell relatively quickly who is just talking hot air and who is inspiring others and making them think.",{"type":102},{"type":122,"content":1386},[1387],{"type":125,"content":1388},[1389],{"type":102,"content":1390},[1391,1395],{"text":1392,"type":106,"marks":1393},"Ongoing support: ",[1394],{"type":120},{"text":1396,"type":106},"Ongoing support, maintenance and installing important updates will keep your website on the ball and relevant to your target audience. It is also important that the content remains up to date - especially when it comes to factors such as opening hours, e-mail or telephone numbers. ",{"type":102},{"type":122,"content":1399},[1400],{"type":125,"content":1401},[1402],{"type":102,"content":1403},[1404,1408],{"text":1405,"type":106,"marks":1406},"Call to action:",[1407],{"type":120},{"text":1409,"type":106}," If you want visitors to become customers, the best way to do this is with a so-called call to action, i.e. a subtle \"Why don't you give me a call?\". In any case, it is important to involve users and get in touch with them. Regardless of whether you use a contact form, telephone or online chat. ","5 things a good website needs | 2020",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1413},[1414],{"type":102,"content":1415},[1416],{"text":258,"marks":1417},[],[1419],{"_uid":1420,"title":1421,"ogImage":1422,"ogTitle":1421,"component":41,"description":1423,"ogDescription":1423},"844ef3de-0aaa-49de-a48d-a6cf0cd136c2","We(r)binar: 5 things a good website needs (2020)",{"filename":29},"A good website needs these 5 things!",{"id":1425,"alt":29,"name":29,"focus":29,"title":29,"filename":1426,"copyright":29,"fieldtype":39,"is_external_url":34},7187473,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F3b927bf694\u002Fwerbeberg-webseite.jpg",{"id":1425,"alt":29,"name":29,"focus":29,"title":29,"filename":1426,"copyright":29,"fieldtype":39,"is_external_url":34},"5-dinge-die-eine-gute-webseite-braucht-2020","en\u002Farticles\u002F5-dinge-die-eine-gute-webseite-braucht-2020",1120,[],"40d8d35a-91e5-45c3-a140-bed772f29cb7","2023-05-25T12:19:04.252Z",[],"articles\u002F5-dinge-die-eine-gute-webseite-braucht-2020",[1437],{"path":1435,"name":46,"lang":51,"published":46},{"name":1439,"created_at":1440,"published_at":1441,"updated_at":1442,"id":1443,"uuid":1444,"content":1445,"slug":1518,"full_slug":1519,"sort_by_date":46,"position":1520,"tag_list":1521,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1522,"first_published_at":1523,"release_id":46,"lang":51,"path":46,"alternates":1524,"default_full_slug":1525,"translated_slugs":1526},"Werbeagentur","2024-04-04T14:10:43.688Z","2024-11-11T14:38:16.343Z","2024-11-11T14:38:16.364Z",473010618,"e949e29b-c44f-4c81-8527-5b4ac8b91658",{"_uid":1446,"body":1447,"text":1448,"title":1500,"ctaLink":1501,"ctaText":1502,"pageSeo":1508,"category":266,"ctaLabel":267,"ctaTitle":268,"cardImage":1514,"component":20,"coverImage":1517,"ctaSubTitle":273},"05f22fdf-c0f6-4718-8f77-8f7dda1d19be",[],{"type":99,"content":1449},[1450,1454,1455,1461,1462],{"type":102,"content":1451},[1452],{"text":1453,"type":106},"An advertising agency is a service company that provides consulting, conception, planning, design and implementation of advertising and communication measures for its clients. An advertising agency is a pillar of communication for many companies. An advertising agency serves as an intermediary between customers and the various advertising platforms.",{"type":102},{"type":102,"content":1456},[1457],{"text":1458,"type":106,"marks":1459},"What types of advertising agencies are there?",[1460],{"type":120},{"type":102},{"type":122,"content":1463},[1464,1470,1476,1482,1488,1494],{"type":125,"content":1465},[1466],{"type":102,"content":1467},[1468],{"text":1469,"type":106}," Classic advertising agencies: mainly offer communication in the print sector, television and radio.",{"type":125,"content":1471},[1472],{"type":102,"content":1473},[1474],{"text":1475,"type":106}," Full-service agencies: also offer websites, press work and direct marketing tasks, as well as the services of a classic advertising agency.",{"type":125,"content":1477},[1478],{"type":102,"content":1479},[1480],{"text":1481,"type":106},"Internet agencies: offer communication on the Internet. The focus here is usually on advertising, marketing and communication strategies.",{"type":125,"content":1483},[1484],{"type":102,"content":1485},[1486],{"text":1487,"type":106},"PR agencies: specialize in public relations. They ensure that the client's articles are published in the appropriate media and reach the right target group.",{"type":125,"content":1489},[1490],{"type":102,"content":1491},[1492],{"text":1493,"type":106},"Dialog marketing agencies: offer more social media marketing and provide a direct interface to the target group.",{"type":125,"content":1495},[1496],{"type":102,"content":1497},[1498],{"text":1499,"type":106},"Media agencies: offers advice on the publication of advertisements and commercials on the right media.","The advertising agency",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1503},[1504],{"type":102,"content":1505},[1506],{"text":258,"marks":1507},[],[1509],{"_uid":1510,"title":1511,"ogImage":1512,"ogTitle":1511,"component":41,"description":1513,"ogDescription":1513},"743d8419-0812-407a-a8c8-1a26611c8c34","We(r)binar: The advertising agency",{"filename":29},"What is an advertising agency and are there differences?",{"id":1515,"alt":29,"name":29,"focus":29,"title":29,"filename":1516,"copyright":29,"fieldtype":39,"is_external_url":34},7187464,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ffd099c0568\u002Fwerbeberg-werbeagentur.jpg",{"id":1515,"alt":29,"name":29,"focus":29,"title":29,"filename":1516,"copyright":29,"fieldtype":39,"is_external_url":34},"werbeagentur","en\u002Farticles\u002Fwerbeagentur",1110,[],"dc629150-a128-48a4-9388-8950f695019f","2023-05-25T12:15:32.699Z",[],"articles\u002Fwerbeagentur",[1527],{"path":1525,"name":46,"lang":51,"published":46},{"name":1529,"created_at":1530,"published_at":1531,"updated_at":1532,"id":1533,"uuid":1534,"content":1535,"slug":1647,"full_slug":1648,"sort_by_date":46,"position":1649,"tag_list":1650,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1651,"first_published_at":1652,"release_id":46,"lang":51,"path":46,"alternates":1653,"default_full_slug":1654,"translated_slugs":1655},"Was macht eine Filmagentur?","2024-04-04T14:10:42.474Z","2024-11-11T14:38:16.041Z","2024-11-11T14:38:16.076Z",473010496,"bf0bfa00-9c02-4c0d-a43e-40ce3eb9252b",{"_uid":1536,"body":1537,"text":1538,"title":1629,"ctaLink":1630,"ctaText":1631,"pageSeo":1637,"category":996,"ctaLabel":267,"ctaTitle":268,"cardImage":1643,"component":20,"coverImage":1646,"ctaSubTitle":273},"478de02b-54ff-4c6d-81e2-3a21065290a2",[],{"type":99,"content":1539},[1540,1550,1585,1596,1600,1609,1613,1614,1624,1625],{"type":102,"content":1541},[1542,1544,1548],{"text":1543,"type":106},"In a film production there are ",{"text":1545,"type":106,"marks":1546},"three phases",[1547],{"type":120},{"text":1549,"type":106},":",{"type":122,"content":1551},[1552,1564,1575],{"type":125,"content":1553},[1554],{"type":102,"content":1555},[1556,1558,1562],{"text":1557,"type":106},"the ",{"text":1559,"type":106,"marks":1560},"Pre-production",[1561],{"type":120},{"text":1563,"type":106},",",{"type":125,"content":1565},[1566],{"type":102,"content":1567},[1568,1569,1573],{"text":1557,"type":106},{"text":1570,"type":106,"marks":1571},"Production ",[1572],{"type":120},{"text":1574,"type":106},"and",{"type":125,"content":1576},[1577],{"type":102,"content":1578},[1579,1580,1584],{"text":1557,"type":106},{"text":1581,"type":106,"marks":1582},"Post-production",[1583],{"type":120},{"text":497,"type":106},{"type":102,"content":1586},[1587,1588,1590,1594],{"type":110},{"text":1589,"type":106},"During the ",{"text":1591,"type":106,"marks":1592},"Pre-production ",[1593],{"type":120},{"text":1595,"type":106},"is basically about conception and planning.",{"type":102,"content":1597},[1598],{"text":1599,"type":106},"The type of film is determined, the script is discussed and the content you want, the locations you want to\u002Fcan shoot in, which people should be in the film and what time of day you want to film. You should think carefully about what you want to communicate with the film.",{"type":102,"content":1601},[1602,1603,1604,1607],{"type":110},{"text":505,"type":106},{"text":1570,"type":106,"marks":1605},[1606],{"type":120},{"text":1608,"type":106},"includes the actual filming, it is usually the shortest of the three phases but also the most expensive.",{"type":102,"content":1610},[1611],{"text":1612,"type":106},"Everything must be well discussed and organized before the shooting days. The better these two things are, the better the shooting days will go. During the actual filming, you need the film crew, the actors, the film technology, the props and the equipment.",{"type":102},{"type":102,"content":1615},[1616,1618,1622],{"text":1617,"type":106},"In the ",{"text":1619,"type":106,"marks":1620},"Post-production ",[1621],{"type":120},{"text":1623,"type":106},"is mainly about editing the film, the soundtrack and the animations. This is where the changes are processed, color correction and dubbing is carried out, including music, background noises and spoken text.",{"type":102},{"type":102,"content":1626},[1627],{"text":1628,"type":106},"Werbeberg not only provides social media videos, but also image films, music videos, commercials, animated films and product videos. Since Werbeberg films and edits many video formats, its added value is very high. As videos usually attract more attention, the messages in the video are usually remembered for longer.","What does a film agency do?",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1632},[1633],{"type":102,"content":1634},[1635],{"text":258,"marks":1636},[],[1638],{"_uid":1639,"title":1640,"ogImage":1641,"ogTitle":1640,"component":41,"description":1642,"ogDescription":1642},"6af8cb0b-2540-4bb2-830e-1e31de73d06c","We(r)binar: What does a film agency do?",{"filename":29},"What happens behind the scenes? Read our article and find out!",{"id":1644,"alt":29,"name":29,"focus":29,"title":29,"filename":1645,"copyright":29,"fieldtype":39,"is_external_url":34},7187449,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3053x1717\u002Fb6a07198ac\u002Fwerbeberg-filmagentur_be_2_ma_2.jpg",{"id":1644,"alt":29,"name":29,"focus":29,"title":29,"filename":1645,"copyright":29,"fieldtype":39,"is_external_url":34},"was-macht-eine-filmagentur","en\u002Farticles\u002Fwas-macht-eine-filmagentur",1100,[],"bb818afb-b270-4d4f-aa10-3002961b9111","2023-05-25T12:14:28.666Z",[],"articles\u002Fwas-macht-eine-filmagentur",[1656],{"path":1654,"name":46,"lang":51,"published":46},{"name":1658,"created_at":1659,"published_at":1660,"updated_at":1661,"id":1662,"uuid":1663,"content":1664,"slug":1733,"full_slug":1734,"sort_by_date":46,"position":1735,"tag_list":1736,"is_startpage":34,"parent_id":278,"meta_data":46,"group_id":1737,"first_published_at":1738,"release_id":46,"lang":51,"path":46,"alternates":1739,"default_full_slug":1740,"translated_slugs":1741},"5 Tipps für Eventplakate","2024-04-04T14:10:41.185Z","2024-11-11T14:38:15.687Z","2024-11-11T14:38:15.713Z",473010388,"be7b6b5f-11dd-4a3d-ac37-36e6bdc92a1f",{"_uid":1665,"body":1666,"text":1667,"title":1714,"ctaLink":1715,"ctaText":1716,"pageSeo":1722,"category":1728,"ctaLabel":267,"ctaTitle":268,"cardImage":1729,"component":20,"coverImage":1732,"ctaSubTitle":273},"6870d859-3db0-44e7-a77f-965e5c456df5",[],{"type":99,"content":1668},[1669,1678,1687,1696,1705],{"type":102,"content":1670},[1671,1675,1676],{"text":1672,"type":106,"marks":1673},"Eye-catcher",[1674],{"type":120},{"type":110},{"text":1677,"type":106},"To attract attention, it is first and foremost important that the event poster stands out and catches the eye. This can be achieved with an appealing title, eye-catching colors or a graphic.",{"type":102,"content":1679},[1680,1684,1685],{"text":1681,"type":106,"marks":1682},"Info",[1683],{"type":120},{"type":110},{"text":1686,"type":106},"Less is often more: not much information is needed to ensure that the people reached remember the event. It is best to focus on the well-known W questions: When and where is the event taking place? Who is organizing it? How do I get tickets? ",{"type":102,"content":1688},[1689,1693,1694],{"text":1690,"type":106,"marks":1691},"Visual hierarchy",[1692],{"type":120},{"type":110},{"text":1695,"type":106},"In most cases, the information about the event is more important than any graphics. It can therefore be useful to pay attention to the visual hierarchy: Does the graphic not take up too much space? Is the information easily recognizable? ",{"type":102,"content":1697},[1698,1702,1703],{"text":1699,"type":106,"marks":1700},"Contrast",[1701],{"type":120},{"type":110},{"text":1704,"type":106},"Depending on where the poster is to be placed, it is recommended that it is also recognizable and legible when walking or driving past. This can be achieved, for example, with reader-friendly contrasts; does the text stand out well against the background? Is the poster as a whole easily recognizable?",{"type":102,"content":1706},[1707,1711,1712],{"text":1708,"type":106,"marks":1709},"Clean work",[1710],{"type":120},{"type":110},{"text":1713,"type":106},"Even if it can sometimes be a bit tedious: Be patient! It's better to put a little more work into the design of the event poster at the beginning and think everything through - after all, the poster symbolizes the event. ","5 tips for event posters",{"id":29,"url":250,"email":250,"linktype":251,"fieldtype":252,"cached_url":250},{"type":99,"content":1717},[1718],{"type":102,"content":1719},[1720],{"text":258,"marks":1721},[],[1723],{"_uid":1724,"title":1725,"ogImage":1726,"ogTitle":1725,"component":41,"description":1727,"ogDescription":1727},"0dfc5652-0b35-4939-a7a8-46bafb2a2954","We(r)binar: 5 tips for event posters",{"filename":29},"Our 5 tips for event posters here in the blog post!","Marketing, Design, Projekt",{"id":1730,"alt":29,"name":29,"focus":29,"title":29,"filename":1731,"copyright":29,"fieldtype":39,"is_external_url":34},7187445,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ff985dee2d1\u002Fwerbeberg-eventplakat.jpg",{"id":1730,"alt":29,"name":29,"focus":29,"title":29,"filename":1731,"copyright":29,"fieldtype":39,"is_external_url":34},"5-tipps-fuer-eventplakate","en\u002Farticles\u002F5-tipps-fuer-eventplakate",1090,[],"412ec2c9-fe96-4594-b813-7ffdc78cc458","2023-05-25T12:13:01.878Z",[],"articles\u002F5-tipps-fuer-eventplakate",[1742],{"path":1740,"name":46,"lang":51,"published":46},176,[266,6,1745,1746,1747,1236,1748,1749],"Services","Techday","Förderung","Web","Neuigkeiten"]