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However, a good structure - i.e. a good layout - is also important for websites.",{"type":102,"content":115},[116],{"text":117,"type":106,"marks":118},"Three phases of layout",[119],{"type":109},{"type":121,"content":122},"bullet_list",[123,130,136],{"type":124,"content":125},"list_item",[126],{"type":102,"content":127},[128],{"text":129,"type":106},"Before you start creating a product, you should first think about a rough layout. These are the first sketches and can include brainstorming about the direction the whole thing should take.",{"type":124,"content":131},[132],{"type":102,"content":133},[134],{"text":135,"type":106},"Next, the intermediate layout begins - the first details are implemented and a clearer picture emerges.",{"type":124,"content":137},[138],{"type":102,"content":139},[140],{"text":141,"type":106},"The third phase is about the detailed layout. This is where the individual modules from the first two phases are combined and linked together.",{"type":102},{"type":102,"content":144},[145,149,150],{"text":146,"type":106,"marks":147},"Design",[148],{"type":109},{"type":111},{"text":151,"type":106},"The term design encompasses the aesthetic design of a product and, above all, the process of creative activity. It therefore not only describes the external shape of a product, but also takes its functionality into account. In addition to the graphic design work, this includes the recording and planning of all design-determining factors.",{"type":102},{"type":102,"content":154},[155,159,160],{"text":156,"type":106,"marks":157},"Conclusion",[158],{"type":109},{"type":111},{"text":161,"type":106},"Design is the creation of graphic elements, while layout describes the arrangement, i.e. the structure of text and images.",{"type":102,"content":163},[164],{"text":165,"type":106},"A practical example:",{"type":102,"content":167},[168],{"text":169,"type":106},"In the case of a website, for example, design includes the color scheme and the design of graphic navigation elements. 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This has the advantage that - unlike print advertisements - more information does not cost more. It therefore offers the opportunity to formulate the advertisement in an appealing and, above all, visually convincing way. Give an insight into everyday working life at your company, convey the feeling of the working atmosphere - these simple parameters can significantly improve the reception of the advertisement.",{"type":102},{"type":102,"content":373},[374,378,379],{"text":375,"type":106,"marks":376},"W-questions",[377],{"type":109},{"type":111},{"text":380,"type":106},"There is no way around them: the W questions. These questions form the core of the advertisement and at the same time provide structural clues.",{"type":121,"content":382},[383],{"type":124,"content":384},[385],{"type":102,"content":386},[387,391],{"text":388,"type":106,"marks":389},"Who is it for?  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A ",{"text":461,"type":106,"marks":462},"Keyword check",[463],{"type":109},{"text":465,"type":106}," is very helpful in this step and offers the opportunity to make the ad as relevant as possible. It is equally important to formulate job advertisements neutrally in accordance with the Equal Treatment Act and to give every applicant the chance to apply. Advertisements that refer exclusively to one gender, age, etc. are not permitted.",{"type":102},{"type":102,"content":468},[469,473,474,476,480],{"text":470,"type":106,"marks":471},"Salary information",[472],{"type":109},{"type":111},{"text":475,"type":106},"Salary details are necessary in terms of the minimum salary stipulated in the collective agreement, if available, and are a key criterion for applicants. 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Our experts will be happy to discuss these steps with you and find the right way to make your job advertisements visually appealing or to communicate them to the right applicants.",{"type":102,"content":518},[519],{"text":520,"type":106},"Either way, we are happy to be at your side!","Job advertisement: Recruiting tips 2022",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":524},[525],{"type":102,"content":526},[527],{"text":180,"marks":528},[],[530],{"_uid":531,"title":532,"ogImage":533,"ogTitle":532,"component":41,"description":534,"ogDescription":534},"1af0764e-12d6-4de4-80b2-4a4c6dcf8875","We(r)binar: Recruiting tips 2022",{"filename":29},"The best tips for job adverts in 2022","Marketing",{"id":537,"alt":29,"name":29,"focus":29,"title":29,"filename":538,"copyright":29,"fieldtype":39,"is_external_url":34},7186963,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4260x2396\u002F84e20247d2\u002Fwerbeberg_recruitingtipps_1.jpg",{"id":537,"alt":29,"name":29,"focus":29,"title":29,"filename":538,"copyright":29,"fieldtype":39,"is_external_url":34},"jobinserat-recruiting-tipps-2022","en\u002Farticles\u002Fjobinserat-recruiting-tipps-2022",910,[],"ab195f01-d805-4f54-bb69-78cc7d895402","2023-05-26T08:13:01.220Z",[],"articles\u002Fjobinserat-recruiting-tipps-2022",[549],{"path":547,"name":46,"lang":51,"published":46},{"name":551,"created_at":552,"published_at":553,"updated_at":554,"id":555,"uuid":556,"content":557,"slug":625,"full_slug":626,"sort_by_date":46,"position":627,"tag_list":628,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":629,"first_published_at":630,"release_id":46,"lang":51,"path":46,"alternates":631,"default_full_slug":632,"translated_slugs":633},"Eintauchen in eine neue Dimension - 3D Aufnahmen","2024-04-04T14:10:15.635Z","2024-11-11T14:39:17.892Z","2024-11-11T14:39:17.913Z",473008292,"868de3e6-cbbd-4436-a412-1f6ee548f81a",{"_uid":558,"body":559,"text":560,"title":606,"ctaLink":607,"ctaText":608,"pageSeo":614,"category":620,"ctaLabel":188,"ctaTitle":189,"cardImage":621,"component":20,"coverImage":624,"ctaSubTitle":194},"9ffd5955-c11d-43ee-ac9f-7bffdfbad25d",[],{"type":99,"content":561},[562,572,582,586,587,591,592,596],{"type":102,"content":563},[564,566,570],{"text":565,"type":106},"In addition to these classic 2D product videos, there is a strong trend towards 3D recordings. This is because they open up many",{"text":567,"type":106,"marks":568}," new possibilities",[569],{"type":109},{"text":571,"type":106},"that cannot be realized with two-dimensional videos.",{"type":102,"content":573},[574,576,580],{"text":575,"type":106},"The ",{"text":577,"type":106,"marks":578},"3D tour",[579],{"type":109},{"text":581,"type":106}," offers a unique opportunity to present yourself on the Internet!",{"type":102,"content":583},[584],{"text":585,"type":106},"It allows potential customers to immerse themselves directly in the subject matter without actually being there. Virtual 3D tours can catapult a company into a new dimension.",{"type":102},{"type":102,"content":588},[589],{"text":590,"type":106},"Be it in real estate, photography, travel and hospitality, etc. The 3D tour can make a new home appealing to a customer, help guests to imagine their stay, take a virtual stroll through a building in which they might later work, etc.",{"type":102},{"type":102,"content":593},[594],{"text":595,"type":106},"There are almost limitless possibilities for the use of 3D tours!",{"type":102,"content":597},[598,600,604],{"text":599,"type":106},"One ",{"text":601,"type":106,"marks":602},"Advantage",[603],{"type":109},{"text":605,"type":106}," of 3D videos, which should not be underestimated, is that the three-dimensional representation is much more similar to our own everyday viewing habits than is the case with two-dimensional videos.","Immerse yourself in a new dimension - 3D recordings",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":609},[610],{"type":102,"content":611},[612],{"text":180,"marks":613},[],[615],{"_uid":616,"title":617,"ogImage":618,"ogTitle":617,"component":41,"description":619,"ogDescription":619},"1ac886a7-925f-4e9f-b929-649a252429e9","We(r)binar: Discover a new dimension with 3D images",{"filename":29},"How you can use 3D recordings optimally for your product and \u002F or explanatory videos!","Film und Animation",{"id":622,"alt":29,"name":29,"focus":29,"title":29,"filename":623,"copyright":29,"fieldtype":39,"is_external_url":34},7178296,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6162x3466\u002Fa90011b99c\u002Fwerbeberg_3d-aufnahmen.jpg",{"id":622,"alt":29,"name":29,"focus":29,"title":29,"filename":623,"copyright":29,"fieldtype":39,"is_external_url":34},"eintauchen-in-eine-neue-dimension-3d-aufnahmen","en\u002Farticles\u002Feintauchen-in-eine-neue-dimension-3d-aufnahmen",900,[],"fd23b568-4f07-4b99-94d3-d9a0b6fe2688","2023-05-26T08:11:59.971Z",[],"articles\u002Feintauchen-in-eine-neue-dimension-3d-aufnahmen",[634],{"path":632,"name":46,"lang":51,"published":46},{"name":636,"created_at":637,"published_at":638,"updated_at":639,"id":640,"uuid":641,"content":642,"slug":747,"full_slug":748,"sort_by_date":46,"position":749,"tag_list":750,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":751,"first_published_at":752,"release_id":46,"lang":51,"path":46,"alternates":753,"default_full_slug":754,"translated_slugs":755},"Was ist eine Zielgruppe?","2024-04-04T14:10:14.435Z","2024-11-11T14:39:17.561Z","2024-11-11T14:39:17.590Z",473008224,"554369f7-e218-4e94-8452-6bbeff1dc3e3",{"_uid":643,"body":644,"text":645,"title":729,"ctaLink":730,"ctaText":731,"pageSeo":737,"category":535,"ctaLabel":188,"ctaTitle":189,"cardImage":743,"component":20,"coverImage":746,"ctaSubTitle":194},"31c63726-99c9-441a-952b-432a225b564e",[],{"type":99,"content":646},[647,657,661,665,666,676,680,688,698,702,706,710,711,721,725],{"type":121,"content":648},[649],{"type":124,"content":650},[651],{"type":102,"content":652},[653],{"text":654,"type":106,"marks":655},"But why do you need a target group at all?",[656],{"type":109},{"type":102,"content":658},[659],{"text":660,"type":106},"Defining the target group is important in order to answer a key question: Who ultimately buys the products or services that the company offers?",{"type":102,"content":662},[663],{"text":664,"type":106},"Only when it has been clearly defined can these groups of people be addressed directly.",{"type":102},{"type":121,"content":667},[668],{"type":124,"content":669},[670],{"type":102,"content":671},[672],{"text":673,"type":106,"marks":674},"Finding the right target group",[675],{"type":109},{"type":102,"content":677},[678],{"text":679,"type":106},"An important question regarding target group definition:",{"type":102,"content":681},[682,686],{"text":683,"type":106,"marks":684},"Benefits ",[685],{"type":109},{"text":687,"type":106},"- What are the benefits of the product or service? And how does it differ from the competition?",{"type":102,"content":689},[690,692,696],{"text":691,"type":106},"The market is already so oversaturated these days - without ",{"text":693,"type":106,"marks":694},"Unique selling proposition ",[695],{"type":109},{"text":697,"type":106},"the product, service or even the company will be lost in the vast majority of cases.",{"type":102,"content":699},[700],{"text":701,"type":106},"The next question is: Who is most likely to have this problem?",{"type":102,"content":703},[704],{"text":705,"type":106},"In which situations does the target group need the product or service? This question goes hand in hand with the next consideration.",{"type":102,"content":707},[708],{"text":709,"type":106},"From here, we break down who the focus should be on. Is it individuals? Companies? Families?",{"type":102},{"type":121,"content":712},[713],{"type":124,"content":714},[715],{"type":102,"content":716},[717],{"text":718,"type":106,"marks":719},"The buyer persona",[720],{"type":109},{"type":102,"content":722},[723],{"text":724,"type":106},"What does the typical sample customer look like?",{"type":102,"content":726},[727],{"text":728,"type":106},"Creating this persona gives the target group a concrete face. Because with a picture in front of your eyes, you can keep an eye on the most important customer characteristics.","What is a target group?",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":732},[733],{"type":102,"content":734},[735],{"text":180,"marks":736},[],[738],{"_uid":739,"title":740,"ogImage":741,"ogTitle":740,"component":41,"description":742,"ogDescription":742},"6837a494-b47d-4fa2-a632-b208d502d224","We(r)binar: What is a target group?",{"filename":29},"What is it, what is it for and why do I need it? You can find the answers here in the blog post!",{"id":744,"alt":29,"name":29,"focus":29,"title":29,"filename":745,"copyright":29,"fieldtype":39,"is_external_url":34},7178244,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ffe63effd53\u002Fwerbeberg-zielgruppe.jpg",{"id":744,"alt":29,"name":29,"focus":29,"title":29,"filename":745,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-eine-zielgruppe","en\u002Farticles\u002Fwas-ist-eine-zielgruppe",890,[],"bd59ee95-0be8-4e1f-9a04-0f3f6d24770e","2023-05-26T08:10:11.259Z",[],"articles\u002Fwas-ist-eine-zielgruppe",[756],{"path":754,"name":46,"lang":51,"published":46},{"name":758,"created_at":759,"published_at":760,"updated_at":761,"id":762,"uuid":763,"content":764,"slug":897,"full_slug":898,"sort_by_date":46,"position":899,"tag_list":900,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":901,"first_published_at":902,"release_id":46,"lang":51,"path":46,"alternates":903,"default_full_slug":904,"translated_slugs":905},"Newsletter - zeitgemäß oder doch veraltet","2024-04-04T14:10:13.180Z","2024-11-11T14:39:17.235Z","2024-11-11T14:39:17.261Z",473008145,"78a94ce3-db70-4c11-bb54-565c8f8c65f3",{"_uid":765,"body":766,"text":767,"title":879,"ctaLink":880,"ctaText":881,"pageSeo":887,"category":535,"ctaLabel":188,"ctaTitle":189,"cardImage":893,"component":20,"coverImage":896,"ctaSubTitle":194},"7d5d24e9-b6c5-4b12-9038-fd14244172e5",[],{"type":99,"content":768},[769,773,777,778,787,791,811,812,821,847,848,857,871,875],{"type":102,"content":770},[771],{"text":772,"type":106},"This means that email marketing will still be one of the most successful advertising methods on the internet in 2022.",{"type":102,"content":774},[775],{"text":776,"type":106},"Customers and prospective customers ensure that email marketing is and remains a lucrative channel with consistently high registration data.",{"type":102},{"type":102,"content":779},[780,784,785],{"text":781,"type":106,"marks":782},"Is newsletter marketing still worthwhile today?",[783],{"type":109},{"type":111},{"text":786,"type":106},"Email marketing remains one of the most important online marketing channels.",{"type":102,"content":788},[789],{"text":790,"type":106},"As soon as the following points have been met, email marketing is worthwhile and can achieve unimagined success, as there is hardly a more direct way to reach your customers personally.",{"type":121,"content":792},[793,799,805],{"type":124,"content":794},[795],{"type":102,"content":796},[797],{"text":798,"type":106},"The content should be interesting and relevant to the reader",{"type":124,"content":800},[801],{"type":102,"content":802},[803],{"text":804,"type":106},"The emails must be designed and written in such a way that they do not get lost in the inbox",{"type":124,"content":806},[807],{"type":102,"content":808},[809],{"text":810,"type":106},"The email should also offer added value for the reader and entice them to take action.",{"type":102},{"type":102,"content":813},[814,818,819],{"text":815,"type":106,"marks":816},"Strong call-to-action (CTA)",[817],{"type":109},{"type":111},{"text":820,"type":106},"Successful newsletters have one thing in common: a call-to-action button with a clear call to action. The following should be taken into account when designing it:",{"type":121,"content":822},[823,829,835,841],{"type":124,"content":824},[825],{"type":102,"content":826},[827],{"text":828,"type":106},"It must be short and formulated in active language.",{"type":124,"content":830},[831],{"type":102,"content":832},[833],{"text":834,"type":106},"The effect can be enhanced by urgency (\"today only - 20% discount\")",{"type":124,"content":836},[837],{"type":102,"content":838},[839],{"text":840,"type":106},"Contrasting colors make the CTA stand out from its surroundings",{"type":124,"content":842},[843],{"type":102,"content":844},[845],{"text":846,"type":106},"It is advisable to place it in the top third of the newsletter so that it is not overlooked.",{"type":102},{"type":102,"content":849},[850,854,855],{"text":851,"type":106,"marks":852},"Newsletter topics",[853],{"type":109},{"type":111},{"text":856,"type":106},"When selecting topics, you should put yourself in the readers' shoes:",{"type":121,"content":858},[859,865],{"type":124,"content":860},[861],{"type":102,"content":862},[863],{"text":864,"type":106},"Why did they subscribe to the newsletter?",{"type":124,"content":866},[867],{"type":102,"content":868},[869],{"text":870,"type":106},"What added value do they expect?",{"type":102,"content":872},[873],{"text":874,"type":106},"The mail can be based on these answers and fulfill precisely these needs.",{"type":102,"content":876},[877],{"text":878,"type":106},"We would also be happy to provide you with information on this topic in a non-binding consultation!","Newsletter - contemporary or outdated after all",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":882},[883],{"type":102,"content":884},[885],{"text":180,"marks":886},[],[888],{"_uid":889,"title":890,"ogImage":891,"ogTitle":890,"component":41,"description":892,"ogDescription":892},"87d48255-5493-4dab-ba36-ee52f966c5b1","We(r)binar: Newsletter - contemporary or outdated?",{"filename":29},"Find out here whether email marketing is still worthwhile today!",{"id":894,"alt":29,"name":29,"focus":29,"title":29,"filename":895,"copyright":29,"fieldtype":39,"is_external_url":34},7178137,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6416x3609\u002Fcc7a6285ee\u002Fwerbeberg_newsletter_werbinar.jpg",{"id":894,"alt":29,"name":29,"focus":29,"title":29,"filename":895,"copyright":29,"fieldtype":39,"is_external_url":34},"newsletter-zeitgemaess-oder-doch-veraltet","en\u002Farticles\u002Fnewsletter-zeitgemaess-oder-doch-veraltet",880,[],"d156d0ff-3a6b-4bb7-a4c3-649b9459abbe","2023-05-26T08:09:06.192Z",[],"articles\u002Fnewsletter-zeitgemaess-oder-doch-veraltet",[906],{"path":904,"name":46,"lang":51,"published":46},{"name":908,"created_at":909,"published_at":910,"updated_at":911,"id":912,"uuid":913,"content":914,"slug":1121,"full_slug":1122,"sort_by_date":46,"position":1123,"tag_list":1124,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1125,"first_published_at":1126,"release_id":46,"lang":51,"path":46,"alternates":1127,"default_full_slug":1128,"translated_slugs":1129},"Was passiert in der Postproduktion?","2024-04-04T14:10:02.418Z","2024-11-11T14:39:14.571Z","2024-11-11T14:39:14.607Z",473007288,"7e9b5b39-4755-4efa-817f-f3043b153baa",{"_uid":915,"body":916,"text":917,"title":1103,"ctaLink":1104,"ctaText":1105,"pageSeo":1111,"category":620,"ctaLabel":188,"ctaTitle":189,"cardImage":1117,"component":20,"coverImage":1120,"ctaSubTitle":194},"64b3d4bc-77ef-419c-8ded-f4680c39297f",[],{"type":99,"content":918},[919,923,935,936,954,955,999,1000,1024,1025,1031,1041,1049,1057,1067,1068],{"type":102,"content":920},[921],{"text":922,"type":106},"This is of immense importance and includes the post-production of the filmed material, i.e. film editing, sound editing and finalization.",{"type":102,"content":924},[925,929,930,932,933],{"text":926,"type":106,"marks":927},"What happens in this phase?",[928],{"type":109},{"type":111},{"text":931,"type":106},"Depending on the film, the necessary post-production steps can vary greatly.",{"type":111},{"text":934,"type":106},"The most important elements that no video production should be without are film editing and sound editing.",{"type":102},{"type":121,"content":937},[938],{"type":124,"content":939},[940],{"type":102,"content":941},[942,946,947,951,952],{"text":943,"type":106,"marks":944},"Step 1:",[945],{"type":109},{"text":408,"type":106},{"text":948,"type":106,"marks":949},"Viewing the material and organizing the data",[950],{"type":109},{"type":111},{"text":953,"type":106},"Before editing can even begin, it is essential that the film material is precisely organized - for example, sorted by scene or shooting day. This makes the subsequent work steps much easier, as the search for specific clips and sequences is shortened.",{"type":102},{"type":121,"content":956},[957,977,988],{"type":124,"content":958},[959],{"type":102,"content":960},[961,965,967,971,972,974,975],{"text":962,"type":106,"marks":963},"Step 2",[964],{"type":109},{"text":966,"type":106},": ",{"text":968,"type":106,"marks":969},"Film editing",[970],{"type":109},{"type":111},{"text":973,"type":106},"The next step is the film editing. In this process, also known as montage, the material is put together in such a way that the story is put together visually and emotionally.",{"type":111},{"text":976,"type":106},"Here you also decide between rough cut and fine cut.",{"type":124,"content":978},[979],{"type":102,"content":980},[981,985,986],{"text":982,"type":106,"marks":983},"Rough cut",[984],{"type":109},{"type":111},{"text":987,"type":106},"This is where the scenes are roughly edited together.",{"type":124,"content":989},[990],{"type":102,"content":991},[992,996,997],{"text":993,"type":106,"marks":994},"Fine cut",[995],{"type":109},{"type":111},{"text":998,"type":106},"After the rough cut, everything is neatly edited together. In between, the work is always approved by the producers so that the end product meets the expectations of all those involved.",{"type":102},{"type":121,"content":1001},[1002],{"type":124,"content":1003},[1004],{"type":102,"content":1005},[1006,1010,1011,1015,1016,1018,1019,1021,1022],{"text":1007,"type":106,"marks":1008},"Step 3",[1009],{"type":109},{"text":966,"type":106},{"text":1012,"type":106,"marks":1013},"Digital post-production",[1014],{"type":109},{"type":111},{"text":1017,"type":106},"This is where the image and sound material is optimized and finalized.",{"type":111},{"text":1020,"type":106},"The sound must be of the same quality throughout the film. This is the reason why it is often post-synchronized. In fact, audio post-production can often be one of the most time-consuming parts of post-production.",{"type":111},{"text":1023,"type":106},"The image is also visually enhanced with the help of visual effects (also known as VFX). In addition to retouching and color correction, certain effects are applied to the image material in computer programs. Depending on the film, these can be elaborate special effects that can be used to digitally depict entire fantasy worlds, for example.",{"type":102},{"type":102,"content":1026},[1027],{"text":1028,"type":106,"marks":1029},"Who is involved in post-production?",[1030],{"type":109},{"type":102,"content":1032},[1033,1035,1039],{"text":1034,"type":106},"Several people are involved here - but the most important role is played by the ",{"text":1036,"type":106,"marks":1037},"Post producer",[1038],{"type":109},{"text":1040,"type":106},". They are responsible for coordinating the editing and digital post-production (sound and visual effects), but also for the final approval and publication of the film.",{"type":102,"content":1042},[1043,1047],{"text":1044,"type":106,"marks":1045},"The editor",[1046],{"type":109},{"text":1048,"type":106}," is responsible for the editing, i.e. the film cut.",{"type":102,"content":1050},[1051,1055],{"text":1052,"type":106,"marks":1053},"Sound designers ",[1054],{"type":109},{"text":1056,"type":106},"take care of the sound and post-synchronization.",{"type":102,"content":1058},[1059,1061,1065],{"text":1060,"type":106},"For visual effects and special effects, the so-called ",{"text":1062,"type":106,"marks":1063},"VFX artists",[1064],{"type":109},{"text":1066,"type":106}," are responsible for visual effects and special effects.",{"type":102},{"type":102,"content":1069},[1070,1072,1079,1081,1087,1089,1095,1097,1101],{"text":1071,"type":106},"Do you want to present your company, brand, product or service in a new way? Be it in the form of an ",{"text":1073,"type":106,"marks":1074},"Image film",[1075],{"type":357,"attrs":1076},{"href":1077,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fleistungen\u002Fimagefilm-werbespots\u002F","_self",{"text":1080,"type":106},"a ",{"text":1082,"type":106,"marks":1083},"Product video",[1084],{"type":357,"attrs":1085},{"href":1086,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fleistungen\u002Fproduktvideo\u002F",{"text":1088,"type":106},"short video for social media or as a ",{"text":1090,"type":106,"marks":1091},"Commercial ",[1092],{"type":357,"attrs":1093},{"href":1094,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fleistungen\u002Fimagefilm-werbespots\u002F#Werbespot",{"text":1096,"type":106},"-",{"text":1098,"type":106,"marks":1099}," we bring your idea to life",[1100],{"type":109},{"text":1102,"type":106},". Contact us now for a non-binding consultation!","What happens in post-production?",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1106},[1107],{"type":102,"content":1108},[1109],{"text":180,"marks":1110},[],[1112],{"_uid":1113,"title":1114,"ogImage":1115,"ogTitle":1114,"component":41,"description":1116,"ogDescription":1116},"13e53c1e-d639-4846-9b0d-350ea4057c72","We(r)binar: What happens in post-production?",{"filename":29},"In this blog post, you can find out what happens in post-production and who is involved.",{"id":1118,"alt":29,"name":29,"focus":29,"title":29,"filename":1119,"copyright":29,"fieldtype":39,"is_external_url":34},7177950,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4000x2250\u002Ff22070aad2\u002Fwb_werbinar_postproduction.jpg",{"id":1118,"alt":29,"name":29,"focus":29,"title":29,"filename":1119,"copyright":29,"fieldtype":39,"is_external_url":34},"was-passiert-in-der-postproduktion","en\u002Farticles\u002Fwas-passiert-in-der-postproduktion",800,[],"148aaf92-f4a7-4b4a-872d-26444bdd9a42","2023-05-26T08:06:34.886Z",[],"articles\u002Fwas-passiert-in-der-postproduktion",[1130],{"path":1128,"name":46,"lang":51,"published":46},{"name":1132,"created_at":1133,"published_at":1134,"updated_at":1135,"id":1136,"uuid":1137,"content":1138,"slug":1245,"full_slug":1246,"sort_by_date":46,"position":1247,"tag_list":1248,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1249,"first_published_at":1250,"release_id":46,"lang":51,"path":46,"alternates":1251,"default_full_slug":1252,"translated_slugs":1253},"Typografie","2024-04-04T14:10:11.655Z","2024-11-11T14:39:16.907Z","2024-11-11T14:39:16.936Z",473007920,"f7b6d02e-96c7-40eb-a4b5-9e98052b1ba9",{"_uid":1139,"body":1140,"text":1141,"title":1227,"ctaLink":1228,"ctaText":1229,"pageSeo":1235,"category":146,"ctaLabel":188,"ctaTitle":189,"cardImage":1241,"component":20,"coverImage":1244,"ctaSubTitle":194},"dc5299f5-c748-4812-87c4-ab02681936dd",[],{"type":99,"content":1142},[1143,1151,1155,1156,1164,1165,1169,1179,1183,1187,1197,1201,1205,1206,1223],{"type":102,"content":1144},[1145,1149],{"text":1146,"type":106,"marks":1147},"The history",[1148],{"type":109},{"text":1150,"type":106}," of typography begins with the development of letterpress printing and the design of movable type.",{"type":102,"content":1152},[1153],{"text":1154,"type":106},"Nowadays, the term typography refers to the art and study of type, how it is designed according to functional and aesthetic aspects and how it is used in the design of printed products or digital media. It includes the choice of font, font size, layout and even the choice of paper.",{"type":102},{"type":102,"content":1157},[1158,1162],{"text":1159,"type":106,"marks":1160},"The aim",[1161],{"type":109},{"text":1163,"type":106}," of good typography is to promote the readability of a text and visually emphasize its message. It can subconsciously convey values or feelings to the reader and make the appearance of a text more interesting. For example, a correctly used calligraphic (handwritten) font can evoke a sense of personality and confidence in the reader.",{"type":102},{"type":102,"content":1166},[1167],{"text":1168,"type":106},"A distinction is made in typography between:",{"type":121,"content":1170},[1171],{"type":124,"content":1172},[1173],{"type":102,"content":1174},[1175],{"text":1176,"type":106,"marks":1177},"Microtypography",[1178],{"type":109},{"type":102,"content":1180},[1181],{"text":1182,"type":106},"Also known as detailed typography and describes the design of the subtleties of a font, such as",{"type":102,"content":1184},[1185],{"text":1186,"type":106},"Typeface, spacing (letter and character spacing), word spacing, Correct use of punctuation.",{"type":121,"content":1188},[1189],{"type":124,"content":1190},[1191],{"type":102,"content":1192},[1193],{"text":1194,"type":106,"marks":1195},"Macro typography",[1196],{"type":109},{"type":102,"content":1198},[1199],{"text":1200,"type":106},"Describes the overall design of a printed page - the layout.",{"type":102,"content":1202},[1203],{"text":1204,"type":106},"This includes the design of the type area, choice of font size, etc.",{"type":102},{"type":102,"content":1207},[1208,1212,1213,1215,1221],{"text":1209,"type":106,"marks":1210},"Typography in corporate design",[1211],{"type":109},{"type":111},{"text":1214,"type":106},"Typography plays a major role for companies and their brand image. They support messages that contribute to the ",{"text":1216,"type":106,"marks":1217},"Brand and corporate identity",[1218],{"type":357,"attrs":1219},{"href":1220,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fleistungen\u002Fguidelines\u002F",{"text":1222,"type":106}," corporate identity.",{"type":102,"content":1224},[1225],{"text":1226,"type":106},"The \"corporate typeface\" refers to a typeface that matches the corporate identity and includes fonts for continuous text, logos, etc., which, once defined, is adhered to by all employees in order to consolidate the appearance of the brand.","Typography",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1230},[1231],{"type":102,"content":1232},[1233],{"text":180,"marks":1234},[],[1236],{"_uid":1237,"title":1238,"ogImage":1239,"ogTitle":1238,"component":41,"description":1240,"ogDescription":1240},"7091ac1d-38db-43aa-90b5-8d6cd0a2f97c","We(r)binar: Typography",{"filename":29},"You can find the most important information about typography in this blog post!",{"id":1242,"alt":29,"name":29,"focus":29,"title":29,"filename":1243,"copyright":29,"fieldtype":39,"is_external_url":34},7178082,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3600x2025\u002Fb9131251ea\u002Fwerbeberg-typografie_be_14_ma_14.jpg",{"id":1242,"alt":29,"name":29,"focus":29,"title":29,"filename":1243,"copyright":29,"fieldtype":39,"is_external_url":34},"typografie","en\u002Farticles\u002Ftypografie",870,[],"36d6a974-e98b-433b-98a4-6c9bcd89f77d","2023-05-25T12:58:54.267Z",[],"articles\u002Ftypografie",[1254],{"path":1252,"name":46,"lang":51,"published":46},{"name":1256,"created_at":1257,"published_at":1258,"updated_at":1259,"id":1260,"uuid":1261,"content":1262,"slug":1387,"full_slug":1388,"sort_by_date":46,"position":1389,"tag_list":1390,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1391,"first_published_at":1392,"release_id":46,"lang":51,"path":46,"alternates":1393,"default_full_slug":1394,"translated_slugs":1395},"Was ist Guerilla-Marketing","2024-04-04T14:10:10.430Z","2024-11-11T14:39:16.581Z","2024-11-11T14:39:16.614Z",473007878,"b3b9f81a-895d-4f75-94ce-285f36db3e84",{"_uid":1263,"body":1264,"text":1265,"title":1369,"ctaLink":1370,"ctaText":1371,"pageSeo":1377,"category":535,"ctaLabel":188,"ctaTitle":189,"cardImage":1383,"component":20,"coverImage":1386,"ctaSubTitle":194},"d072acea-c8d3-41fb-bbea-7cbf652a9ca9",[],{"type":99,"content":1266},[1267,1277,1281,1285,1286,1308,1312,1316,1317,1323],{"type":102,"content":1268},[1269,1271,1275],{"text":1270,"type":106},"Guerrilla marketing involves marketing campaigns that achieve a big impact with little effort. The ",{"text":1272,"type":106,"marks":1273},"Surprise effect ",[1274],{"type":109},{"text":1276,"type":106},"is the focus here in order to achieve maximum attention - this is also where the connection to \"guerrilla\" comes from. This term is derived from military terminology. There, guerrilla warfare is a type of warfare that is largely based on the effect of surprise.",{"type":102,"content":1278},[1279],{"text":1280,"type":106},"This type of marketing increases the visibility of a brand for a large number of people without inconveniencing them.",{"type":102,"content":1282},[1283],{"text":1284,"type":106},"In other words, without the \"battles and conflicts\" associated with the word \"guerrilla\".",{"type":102},{"type":102,"content":1287},[1288,1290,1294,1296,1300,1302,1306],{"text":1289,"type":106},"Overriding ",{"text":1291,"type":106,"marks":1292},"Goal ",[1293],{"type":109},{"text":1295,"type":106},"is to increase the ",{"text":1297,"type":106,"marks":1298},"Brand awareness ",[1299],{"type":109},{"text":1301,"type":106},"and the ",{"text":1303,"type":106,"marks":1304},"Image building",[1305],{"type":109},{"text":1307,"type":106},".",{"type":102,"content":1309},[1310],{"text":1311,"type":106},"Financial resources are kept to a minimum and are therefore suitable for both large and small companies. The special type of implementation appeals emotionally to a broad mass and thus achieves a positive effect.",{"type":102,"content":1313},[1314],{"text":1315,"type":106},"The positioning at objects and places where no advertising is expected is typical.",{"type":102},{"type":102,"content":1318},[1319],{"text":1320,"type":106,"marks":1321},"Types of guerrilla marketing",[1322],{"type":109},{"type":121,"content":1324},[1325,1336,1347,1358],{"type":124,"content":1326},[1327],{"type":102,"content":1328},[1329,1333,1334],{"text":1330,"type":106,"marks":1331},"Street ambient marketing",[1332],{"type":109},{"type":111},{"text":1335,"type":106},"Outdoor - Temporary and removable elements are placed at specific locations in a city",{"type":124,"content":1337},[1338],{"type":102,"content":1339},[1340,1344,1345],{"text":1341,"type":106,"marks":1342},"Indoor ambient marketing",[1343],{"type":109},{"type":111},{"text":1346,"type":106},"Indoor - Works like ambient marketing but in indoor spaces such as train stations or stores.",{"type":124,"content":1348},[1349],{"type":102,"content":1350},[1351,1355,1356],{"text":1352,"type":106,"marks":1353},"Ambush marketing",[1354],{"type":109},{"type":111},{"text":1357,"type":106},"At events or concerts. Eye-catching advertising, often without the event sponsor's permission.",{"type":124,"content":1359},[1360],{"type":102,"content":1361},[1362,1366,1367],{"text":1363,"type":106,"marks":1364},"Experience marketing",[1365],{"type":109},{"type":111},{"text":1368,"type":106},"Experimental - Combination of the above forms that initiate interaction with the brand.","What is guerrilla marketing?",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1372},[1373],{"type":102,"content":1374},[1375],{"text":180,"marks":1376},[],[1378],{"_uid":1379,"title":1380,"ogImage":1381,"ogTitle":1380,"component":41,"description":1382,"ogDescription":1382},"3358132b-fd42-48bc-80ae-9c13c237d4e5","We(r)binar: What is guerrilla marketing?",{"filename":29},"You've probably heard this term before. You can find out exactly what it means here!",{"id":1384,"alt":29,"name":29,"focus":29,"title":29,"filename":1385,"copyright":29,"fieldtype":39,"is_external_url":34},7178059,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7502x4220\u002F1a35491798\u002Fwerbeberg_guerilla-marketing.jpg",{"id":1384,"alt":29,"name":29,"focus":29,"title":29,"filename":1385,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-guerilla-marketing","en\u002Farticles\u002Fwas-ist-guerilla-marketing",860,[],"58aa19bf-2625-439f-a2fa-f2657601e60e","2023-05-25T12:57:17.936Z",[],"articles\u002Fwas-ist-guerilla-marketing",[1396],{"path":1394,"name":46,"lang":51,"published":46},{"name":1398,"created_at":1399,"published_at":1400,"updated_at":1401,"id":1402,"uuid":1403,"content":1404,"slug":1508,"full_slug":1509,"sort_by_date":46,"position":1510,"tag_list":1511,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1512,"first_published_at":1513,"release_id":46,"lang":51,"path":46,"alternates":1514,"default_full_slug":1515,"translated_slugs":1516},"5 Webseiten Trends für 2022","2024-04-04T14:10:09.184Z","2024-11-11T14:39:16.227Z","2024-11-11T14:39:16.260Z",473007709,"972cb120-123c-4d1b-8b03-b69fd9c83bc7",{"_uid":1405,"body":1406,"text":1407,"title":1494,"ctaLink":1495,"ctaText":1496,"pageSeo":1502,"category":1503,"ctaLabel":188,"ctaTitle":189,"cardImage":1504,"component":20,"coverImage":1507,"ctaSubTitle":194},"810ad59a-1606-487d-97be-4d7ed6290afc",[],{"type":99,"content":1408},[1409,1419,1423,1424,1434,1441,1442,1452,1456,1457,1467,1471,1472,1482,1486,1490],{"type":121,"content":1410},[1411],{"type":124,"content":1412},[1413],{"type":102,"content":1414},[1415],{"text":1416,"type":106,"marks":1417},"Memphis Design",[1418],{"type":109},{"type":102,"content":1420},[1421],{"text":1422,"type":106},"The defining aesthetic of the 1980s - it is often seen as a kitschy style that combines a variety of chaotic patterns and shapes. Particularly as a breakaway from the minimalist design approaches that have been in vogue in recent years, this explosion of colorful personality is not easily forgotten.",{"type":102},{"type":121,"content":1425},[1426],{"type":124,"content":1427},[1428],{"type":102,"content":1429},[1430],{"text":1431,"type":106,"marks":1432},"Color gradients and colors",[1433],{"type":109},{"type":102,"content":1435},[1436,1438,1439],{"text":1437,"type":106},"Color-in-color gradients, in which only the gradient (light-dark) is changed, are also interesting. This gives the design more dynamism and depth.",{"type":111},{"text":1440,"type":106},"Saturated and loud colors can increase the depth effect by another level, but in this case the focus should be on one of these colors.",{"type":102},{"type":121,"content":1443},[1444],{"type":124,"content":1445},[1446],{"type":102,"content":1447},[1448],{"text":1449,"type":106,"marks":1450},"3D models",[1451],{"type":109},{"type":102,"content":1453},[1454],{"text":1455,"type":106},"A completely new mood is achieved using 3D objects. Designers use them to merge the threshold between the real world and the digital world even further.",{"type":102},{"type":121,"content":1458},[1459],{"type":124,"content":1460},[1461],{"type":102,"content":1462},[1463],{"text":1464,"type":106,"marks":1465},"Parallax effect",[1466],{"type":109},{"type":102,"content":1468},[1469],{"text":1470,"type":106},"Parallax scrolling is a technique by which the website background moves at a slower speed than the foreground when scrolling. The technique creates the effect of depth perception. This can be used, for example, to create the effect that images are located deeper in the page or even in the screen.",{"type":102},{"type":121,"content":1473},[1474],{"type":124,"content":1475},[1476],{"type":102,"content":1477},[1478],{"text":1479,"type":106,"marks":1480},"Neo-brutalism",[1481],{"type":109},{"type":102,"content":1483},[1484],{"text":1485,"type":106},"It stems from the classic roots of brutalism - an architectural movement of the 1950s and 1970s in which raw materials such as concrete were visibly emphasized.",{"type":102,"content":1487},[1488],{"text":1489,"type":106},"It can be assumed that this style will become more discreet and less extreme in 2022 - in other words, it will develop into neo-Brutalism. This combines raw brutalism with the restraint of minimalism.",{"type":102,"content":1491},[1492],{"text":1493,"type":106},"The key here lies in self-confident honesty, boldness and strength. It is about minimalism in combination with unprocessed materials.","5 website trends for 2022",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1497},[1498],{"type":102,"content":1499},[1500],{"text":180,"marks":1501},[],[],"Web, Design",{"id":1505,"alt":29,"name":29,"focus":29,"title":29,"filename":1506,"copyright":29,"fieldtype":39,"is_external_url":34},7178041,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5000x2812\u002Fbd0fbdcce2\u002Fwebsite-development-2021-09-04-07-39-08-utc.jpg",{"id":1505,"alt":29,"name":29,"focus":29,"title":29,"filename":1506,"copyright":29,"fieldtype":39,"is_external_url":34},"5-webseiten-trends-fuer-2022","en\u002Farticles\u002F5-webseiten-trends-fuer-2022",850,[],"b168bba2-1db9-4bbf-b9a7-9c3bd953e94f","2023-05-25T12:53:47.594Z",[],"articles\u002F5-webseiten-trends-fuer-2022",[1517],{"path":1515,"name":46,"lang":51,"published":46},{"name":1519,"created_at":1520,"published_at":1521,"updated_at":1522,"id":1523,"uuid":1524,"content":1525,"slug":1659,"full_slug":1660,"sort_by_date":46,"position":1661,"tag_list":1662,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1663,"first_published_at":1664,"release_id":46,"lang":51,"path":46,"alternates":1665,"default_full_slug":1666,"translated_slugs":1667},"Was ist Influencer-Marketing?","2024-04-04T14:10:07.637Z","2024-11-11T14:39:15.915Z","2024-11-11T14:39:15.944Z",473007558,"2d43df9b-1228-4526-82d8-37496045f41c",{"_uid":1526,"body":1527,"text":1528,"title":1641,"ctaLink":1642,"ctaText":1643,"pageSeo":1649,"category":535,"ctaLabel":188,"ctaTitle":189,"cardImage":1655,"component":20,"coverImage":1658,"ctaSubTitle":194},"ff8d312c-a90c-4963-83ea-f7509d59f76b",[],{"type":99,"content":1529},[1530,1534,1538,1542,1546,1547,1556,1560,1564,1565,1571,1597,1598,1604,1612,1616,1624,1636,1637],{"type":102,"content":1531},[1532],{"text":1533,"type":106},"The word influencer comes from the verb \"influence\", which means to affect, influence or shape.",{"type":102,"content":1535},[1536],{"text":1537,"type":106},"Influencers are creative individuals who regularly produce publicly accessible content and are willing to collaborate with brands.",{"type":102,"content":1539},[1540],{"text":1541,"type":106},"Examples of influencers are celebrities, bloggers, social media influencers, etc.",{"type":102,"content":1543},[1544],{"text":1545,"type":106},"In this form of marketing, opinion leaders with a wide-reaching community are specifically used for marketing and communication purposes in order to increase the value and credibility of the brand's own message based on the trust of the respective target group in the influencers.",{"type":102},{"type":102,"content":1548},[1549,1553,1554],{"text":1550,"type":106,"marks":1551},"Why influencer marketing?",[1552],{"type":109},{"type":111},{"text":1555,"type":106},"The most interesting thing about it is that brands and influencers work together to produce content that has positive consequences for both parties.",{"type":102,"content":1557},[1558],{"text":1559,"type":106},"While brands focus on increasing awareness and improving their image, influencers aim to satisfy and expand their audience.",{"type":102,"content":1561},[1562],{"text":1563,"type":106},"Thematically, influencer marketing can be integrated as a new component of content marketing.",{"type":102},{"type":102,"content":1566},[1567],{"text":1568,"type":106,"marks":1569},"Goals of influencer marketing",[1570],{"type":109},{"type":121,"content":1572},[1573,1579,1585,1591],{"type":124,"content":1574},[1575],{"type":102,"content":1576},[1577],{"text":1578,"type":106},"Increase visibility and awareness of the company or brand",{"type":124,"content":1580},[1581],{"type":102,"content":1582},[1583],{"text":1584,"type":106},"Communicating the brand message",{"type":124,"content":1586},[1587],{"type":102,"content":1588},[1589],{"text":1590,"type":106},"Drive traffic to the company's website",{"type":124,"content":1592},[1593],{"type":102,"content":1594},[1595],{"text":1596,"type":106},"Generate more social signals (likes, comments, etc.)",{"type":102},{"type":102,"content":1599},[1600],{"text":1601,"type":106,"marks":1602},"Advantages of influencer marketing",[1603],{"type":109},{"type":121,"content":1605},[1606],{"type":124,"content":1607},[1608],{"type":102,"content":1609},[1610],{"text":1611,"type":106},"Influencers produce their own content.",{"type":102,"content":1613},[1614],{"text":1615,"type":106},"Influencers are creatives, content producers, photographers, models, social media experts and much more all rolled into one. For the company, this means that it does not have to worry about producing content.",{"type":121,"content":1617},[1618],{"type":124,"content":1619},[1620],{"type":102,"content":1621},[1622],{"text":1623,"type":106},"Efficient content is communicated directly to the target group.",{"type":102,"content":1625},[1626,1628,1634],{"text":1627,"type":106},"Influencers know their followers well and know exactly how to convey the ",{"text":1629,"type":106,"marks":1630},"Convey the content",[1631],{"type":357,"attrs":1632},{"href":1633,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fblog\u002Fcontent-marketing\u002F",{"text":1635,"type":106}," have to convey the content.",{"type":102},{"type":102,"content":1638},[1639],{"text":1640,"type":106},"Well-networked influencers can be very valuable for companies and brands. However, the quality and relevance of the content offered is very important for the influencer. Only if they recognize the added value for their followers or themselves will they be willing to share the company's content.","What is influencer marketing?",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1644},[1645],{"type":102,"content":1646},[1647],{"text":180,"marks":1648},[],[1650],{"_uid":1651,"title":1652,"ogImage":1653,"ogTitle":1652,"component":41,"description":1654,"ogDescription":1654},"a2584bb7-46c4-4f92-9aa7-c6a73161c36e","We(r)binar: What is influencer marketing?",{"filename":29},"What are influencers and how does influencer marketing work?",{"id":1656,"alt":29,"name":29,"focus":29,"title":29,"filename":1657,"copyright":29,"fieldtype":39,"is_external_url":34},7178032,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6720x3780\u002F64ac945165\u002Fwb_werbinar_influencermarketing.jpg",{"id":1656,"alt":29,"name":29,"focus":29,"title":29,"filename":1657,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-influencer-marketing","en\u002Farticles\u002Fwas-ist-influencer-marketing",840,[],"e0792e09-e2c7-46e5-b634-742199d84b3a","2023-05-25T12:52:59.895Z",[],"articles\u002Fwas-ist-influencer-marketing",[1668],{"path":1666,"name":46,"lang":51,"published":46},{"name":1670,"created_at":1671,"published_at":1672,"updated_at":1673,"id":1674,"uuid":1675,"content":1676,"slug":1812,"full_slug":1813,"sort_by_date":46,"position":1814,"tag_list":1815,"is_startpage":34,"parent_id":199,"meta_data":46,"group_id":1816,"first_published_at":1817,"release_id":46,"lang":51,"path":46,"alternates":1818,"default_full_slug":1819,"translated_slugs":1820},"Was ist Content-Marketing?","2024-04-04T14:10:06.409Z","2024-11-11T14:39:15.568Z","2024-11-11T14:39:15.595Z",473007456,"7b1ea5f5-e0d9-49e0-93a9-7f342764094b",{"_uid":1677,"body":1678,"text":1679,"title":1794,"ctaLink":1795,"ctaText":1796,"pageSeo":1802,"category":535,"ctaLabel":188,"ctaTitle":189,"cardImage":1808,"component":20,"coverImage":1811,"ctaSubTitle":194},"5279acbb-15ea-4f2b-bc14-3e9f5922c65d",[],{"type":99,"content":1680},[1681,1707,1708,1733,1734,1740,1753,1766,1776,1780,1790],{"type":102,"content":1682},[1683,1687,1688,1690,1694,1696,1700,1702,1706],{"text":1684,"type":106,"marks":1685},"But what is content marketing anyway?",[1686],{"type":109},{"type":111},{"text":1689,"type":106},"Content marketing is a strategic marketing strategy that focuses on the ",{"text":1691,"type":106,"marks":1692},"Planning, creation and distribution of",[1693],{"type":109},{"text":1695,"type":106}," valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer responses. Distribution is usually done via platforms such as ",{"text":1697,"type":106,"marks":1698},"Social media, blogs, websites, podcasts,",[1699],{"type":109},{"text":1701,"type":106}," but also ",{"text":1703,"type":106,"marks":1704},"Print media",[1705],{"type":109},{"text":1307,"type":106},{"type":102},{"type":102,"content":1709},[1710,1713,1715,1719,1721,1725,1727,1731],{"text":1159,"type":106,"marks":1711},[1712],{"type":109},{"text":1714,"type":106}," here is to reach the target group and thus increase ",{"text":1716,"type":106,"marks":1717},"Brand perception",[1718],{"type":109},{"text":1720,"type":106}," increase brand awareness, ",{"text":1722,"type":106,"marks":1723},"Sales",[1724],{"type":109},{"text":1726,"type":106}," generate sales and ",{"text":1728,"type":106,"marks":1729},"loyal brand fans",[1730],{"type":109},{"text":1732,"type":106}," attract loyal brand fans.",{"type":102},{"type":102,"content":1735},[1736],{"text":1737,"type":106,"marks":1738},"Types and possibilities of content marketing:",[1739],{"type":109},{"type":121,"content":1741},[1742],{"type":124,"content":1743},[1744],{"type":102,"content":1745},[1746],{"text":1747,"type":106,"marks":1748},"Social media content marketing",[1749,1752],{"type":357,"attrs":1750},{"href":1751,"uuid":29,"anchor":29,"target":1078,"linktype":360},"\u002Fleistungen\u002Fsocial-media-marketing\u002F",{"type":109},{"type":102,"content":1754},[1755,1757,1758,1760,1764],{"text":1756,"type":106},"Almost everyone now uses at least one social media platform. So it's easy to understand why so many companies are investing in social media marketing. There are several platforms, such as Instagram, Facebook, Pinterest, and many ways and opportunities to create and distribute content on them.",{"type":111},{"text":1759,"type":106},"One popular way is",{"text":1761,"type":106,"marks":1762}," Influencer marketing",[1763],{"type":109},{"text":1765,"type":106},"which we wrote about last time.",{"type":121,"content":1767},[1768],{"type":124,"content":1769},[1770],{"type":102,"content":1771},[1772],{"text":1773,"type":106,"marks":1774},"Blog content marketing",[1775],{"type":109},{"type":102,"content":1777},[1778],{"text":1779,"type":106},"One method that should not be underestimated is content marketing via blogs. This can be used to promote other content or blog articles, but also products via links or social share buttons - nothing stands in the way of creativity here, as long as everything is relevant and designed with added value for the readers.",{"type":121,"content":1781},[1782],{"type":124,"content":1783},[1784],{"type":102,"content":1785},[1786],{"text":1787,"type":106,"marks":1788},"Video content marketing",[1789],{"type":109},{"type":102,"content":1791},[1792],{"text":1793,"type":106},"Many people prefer to get to know a company and its products or services via short, entertaining videos. It is a good way to build a bond with the target group. These videos spread particularly well on social media or landing pages.","What is content marketing?",{"id":29,"url":172,"email":172,"linktype":173,"fieldtype":174,"cached_url":172},{"type":99,"content":1797},[1798],{"type":102,"content":1799},[1800],{"text":180,"marks":1801},[],[1803],{"_uid":1804,"title":1805,"ogImage":1806,"ogTitle":1805,"component":41,"description":1807,"ogDescription":1807},"19219eb2-c054-4cd6-bee5-ff4a288b768e","We(r)binar: What is content marketing?",{"filename":29},"Find out here what content marketing is and what types of content marketing exist!",{"id":1809,"alt":29,"name":29,"focus":29,"title":29,"filename":1810,"copyright":29,"fieldtype":39,"is_external_url":34},7178015,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4032x2268\u002F5e9db513b4\u002Fwb_werbinar_content-marketing.jpg",{"id":1809,"alt":29,"name":29,"focus":29,"title":29,"filename":1810,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-content-marketing","en\u002Farticles\u002Fwas-ist-content-marketing",830,[],"12551383-bf1d-4c30-8ed0-555c792fc65a","2023-05-25T12:51:56.224Z",[],"articles\u002Fwas-ist-content-marketing",[1821],{"path":1819,"name":46,"lang":51,"published":46},176,[535,6,1824,1825,1826,146,1827,1828],"Services","Techday","Förderung","Web","Neuigkeiten"]