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To attract their attention and serve their interests, meaningful presentations are required. The integration of 3D visualizations on a website makes it possible to present a vivid and cost-efficient model of the planned product. The realistic 3D models can be viewed from any perspective and explained in detail, making communication with stakeholders much easier.",[119],{"type":111,"attrs":120},{"color":29},{"type":114,"content":122},[123],{"text":124,"type":108,"marks":125}," ",[126],{"type":111,"attrs":127},{"color":29},{"type":102,"attrs":129,"content":130},{"level":104},[131],{"text":132,"type":108,"marks":133},"What you see stays in your memory",[134],{"type":111,"attrs":135},{"color":29},{"type":114,"content":137},[138],{"text":139,"type":108,"marks":140},"What we see with our own eyes is also what we remember most. The reason for this is that we associate certain feelings and moods with the images, colors and shapes. The perception of moving images has an even more intense effect. Animations or videos encourage us to fully immerse ourselves in the action. In some cases, moving images are also enriched with auditory impressions, stimulating not only our sight but also our hearing. Moving images increase attention and emotionality and thus lead to a higher level of information transfer.",[141],{"type":111,"attrs":142},{"color":29},{"type":114,"content":144},[145],{"text":146,"type":108,"marks":147},"In addition, explanatory videos are one of the best ways of presenting complex topics in a way that is understandable for interested parties. This means that even comprehensive designs no longer pose problems when presenting them to customers outside the specialist field. 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Some of the main advantages are",[171],{"type":111,"attrs":172},{"color":29},{"type":174,"content":175},"bullet_list",[176,186,195,204],{"type":177,"content":178},"list_item",[179],{"type":114,"content":180},[181],{"text":182,"type":108,"marks":183},"Depiction of the smallest details is possible",[184],{"type":111,"attrs":185},{"color":29},{"type":177,"content":187},[188],{"type":114,"content":189},[190],{"text":191,"type":108,"marks":192},"Free choice of perspective and movement in space",[193],{"type":111,"attrs":194},{"color":29},{"type":177,"content":196},[197],{"type":114,"content":198},[199],{"text":200,"type":108,"marks":201},"3D animations appear more real and credible, as they come closest to our everyday visual habits",[202],{"type":111,"attrs":203},{"color":29},{"type":177,"content":205},[206],{"type":114,"content":207},[208],{"text":209,"type":108,"marks":210},"Once created, 3D models can be reused quickly and easily",[211],{"type":111,"attrs":212},{"color":29},{"type":114,"content":214},[215],{"text":124,"type":108,"marks":216},[217],{"type":111,"attrs":218},{"color":29},{"type":102,"attrs":220,"content":221},{"level":104},[222],{"text":223,"type":108,"marks":224},"Conclusion",[225],{"type":111,"attrs":226},{"color":29},{"type":114,"content":228},[229],{"text":230,"type":108,"marks":231},"It is often difficult for companies to explain complex content or products to laypeople in a way that they can understand. 3D models can be animated in various ways for illustration purposes and used as visual support.",[232],{"type":111,"attrs":233},{"color":29},"Explaining complex processes simply",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},"office@werbeberg.at","email","multilink",{"type":99,"content":240},[241],{"type":114,"content":242},[243],{"text":244,"marks":245},"You can write us an email or call us. We are looking forward to your message!",[],[247],{"_uid":248,"title":249,"ogImage":250,"ogTitle":249,"component":41,"description":251,"ogDescription":251},"30159628-30e7-4805-9e98-fd24cfe5e5ba","Complex processes explained simply thanks to 3D visualisations",{"filename":29},"Find out in our latest We(r)binar why 3D animations work so well for explainer videos and what advantages you can gain from them!","Film und Animation, Projekt","Contact us","You want to know more?",{"id":256,"alt":257,"name":29,"focus":29,"title":29,"source":29,"filename":258,"copyright":29,"fieldtype":39,"meta_data":259,"is_external_url":34},10777780,"komplexer Prozess wird mittels 3D animation veranschaulicht","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F118d9ab3f7\u002Fanimation.jpg",{},{"id":256,"alt":257,"name":29,"focus":29,"title":29,"source":29,"filename":258,"copyright":29,"fieldtype":39,"meta_data":261,"is_external_url":34},{},"Contact us now!","komplexe-prozesse-einfach-erklaeren","en\u002Farticles\u002Fkomplexe-prozesse-einfach-erklaeren",220,[],472997679,"0f02a25a-ad43-4413-b59e-b40f6a05e6ce","2023-10-31T21:58:00.000Z",[],"articles\u002Fkomplexe-prozesse-einfach-erklaeren",[273],{"path":271,"name":46,"lang":51,"published":46},{"name":275,"created_at":276,"published_at":277,"updated_at":278,"id":279,"uuid":280,"content":281,"slug":438,"full_slug":439,"sort_by_date":46,"position":440,"tag_list":441,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":442,"first_published_at":443,"release_id":46,"lang":51,"path":46,"alternates":444,"default_full_slug":445,"translated_slugs":446},"Was sind 3D Visualisierungen?","2024-04-04T14:08:44.617Z","2024-11-11T14:38:55.818Z","2024-11-11T14:38:55.853Z",473002902,"a9234468-1931-495c-a387-fe4551cee358",{"_uid":96,"body":282,"text":283,"title":416,"ctaLink":417,"ctaText":418,"pageSeo":424,"category":430,"ctaLabel":253,"ctaTitle":254,"cardImage":431,"component":20,"coverImage":436,"ctaSubTitle":262},[],{"type":99,"content":284},[285,293,300,307,312,345,353,368,385,402,409],{"type":102,"attrs":286,"content":287},{"level":104},[288],{"text":289,"type":108,"marks":290},"Special features",[291],{"type":111,"attrs":292},{"color":29},{"type":114,"content":294},[295],{"text":296,"type":108,"marks":297},"3D visualizations and animations have a powerful and extraordinary effect. But why are three-dimensional animations so much more expressive and credible than two-dimensional applications? There is a simple explanation:",[298],{"type":111,"attrs":299},{"color":29},{"type":114,"content":301},[302],{"text":303,"type":108,"marks":304},"In reality, people are used to a visual experience with spatial depth. Digital animations in 3D reproduce precisely this spatial experience and thus simulate our perception of reality. The consequences are higher recall values and a stronger emotionalization of the viewer.",[305],{"type":111,"attrs":306},{"color":29},{"type":102,"attrs":308,"content":309},{"level":104},[310],{"text":311,"type":108},"Advantages of 3D product visualizations",{"type":174,"content":313},[314,320,326,332,338],{"type":177,"content":315},[316],{"type":114,"content":317},[318],{"text":319,"type":108},"Product presentation even before the actual product is finished thanks to 3D prototypes",{"type":177,"content":321},[322],{"type":114,"content":323},[324],{"text":325,"type":108},"Realistic visualization even of products that are difficult to photograph, transport or physically manufacture",{"type":177,"content":327},[328],{"type":114,"content":329},[330],{"text":331,"type":108},"360° product view from all perspectives",{"type":177,"content":333},[334],{"type":114,"content":335},[336],{"text":337,"type":108},"Better material, shape, color and surface view than with simple product photography",{"type":177,"content":339},[340,344],{"type":114,"content":341},[342],{"text":343,"type":108},"Possibility for interactive product experiences (augmented reality, fold-out product interaction, configuration, etc.)",{"type":114},{"type":102,"attrs":346,"content":347},{"level":104},[348],{"text":349,"type":108,"marks":350},"Applications of 3D visualizations",[351],{"type":111,"attrs":352},{"color":29},{"type":114,"content":354},[355,361,363],{"text":356,"type":108,"marks":357},"01\u002F\u002F Products and projects",[358,359],{"type":163},{"type":111,"attrs":360},{"color":29},{"type":362},"hard_break",{"text":364,"type":108,"marks":365},"Complex products and projects can be easily explained using 3D visualizations and 3D animations. They are not only used to illustrate future products in an internal context, but also have many other advantages. This makes it possible to stand out from competitors in the industry with extraordinary product or project presentations. Stakeholders can be shown realistic, digital versions of the future product even before the first product dummy. Similarly, a complicated project can be explained using 3D visualizations and 3D animations to illustrate the idea.",[366],{"type":111,"attrs":367},{"color":29},{"type":114,"content":369},[370,376,380],{"text":371,"type":108,"marks":372},"02\u002F\u002F Complicated processes ",[373,374],{"type":163},{"type":111,"attrs":375},{"color":29},{"type":362,"marks":377},[378],{"type":111,"attrs":379},{"color":29},{"text":381,"type":108,"marks":382},"Sometimes certain product applications or assembly processes turn out to be much more complicated than desired. And these should then be explained as quickly and simply as possible for interested parties and stakeholders without withholding important features. 3D visualizations can work wonders and provide real support. The detailed animation of processes that require explanation delivers a clear message through the mix of visual and textual content and leaves no questions unanswered.",[383],{"type":111,"attrs":384},{"color":29},{"type":114,"content":386},[387,393,397],{"text":388,"type":108,"marks":389},"03\u002F\u002F Installations and instructions",[390,391],{"type":163},{"type":111,"attrs":392},{"color":29},{"type":362,"marks":394},[395],{"type":111,"attrs":396},{"color":29},{"text":398,"type":108,"marks":399},"Tricky instructions can be easily explained with 3D visualizations. The installation of a product or device can also be shown quickly with the help of 3D animations. This keeps potential customers engaged with the product for longer and gives them more confidence, which encourages online shoppers in particular to make a purchase.",[400],{"type":111,"attrs":401},{"color":29},{"type":102,"attrs":403,"content":404},{"level":104},[405],{"text":223,"type":108,"marks":406},[407],{"type":111,"attrs":408},{"color":29},{"type":114,"content":410},[411],{"text":412,"type":108,"marks":413},"For all their complexity, 3D visualizations are most effective when they appear simple. This is precisely what makes 3D so special: it simplifies presentations and the introduction and explanation of product lines, processes or other marketing or communication-related messages. 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By integrating 3D models, animations or interactive 360° views, users have the opportunity to view products from different angles. This provides a deep insight into the product and allows users to get a comprehensive picture. This not only reduces the likelihood of returns, but also increases satisfaction. In addition, the product is presented in an appealing and interactive way. The company shows itself to be future-oriented and offers interested parties additional added value on its website.",[480],{"type":111,"attrs":481},{"color":29},{"type":114,"content":483},[484],{"text":485,"type":108,"marks":486},"\u002F\u002F02 Eye catcher on the homepage",[487,488],{"type":163},{"type":111,"attrs":489},{"color":29},{"type":114,"content":491},[492],{"text":493,"type":108,"marks":494},"The first impression of a website is often the most decisive reason for the next steps a visitor takes. Companies from a wide range of industries therefore try to place the most important information directly on the homepage. However, if unusual, unique and rarely seen methods are used to differentiate your own initial appearance from the competition, users usually tend to want to delve even deeper, as they hope for further exciting elements. using 3D visualizations and animations on the very first landing page therefore proves to be an unforgettable eye-catcher.",[495],{"type":111,"attrs":496},{"color":29},{"type":114,"content":498},[499],{"text":500,"type":108,"marks":501},"\u002F\u002F03 Product presentation and configurator",[502,503],{"type":163},{"type":111,"attrs":504},{"color":29},{"type":114,"content":506},[507],{"text":508,"type":108,"marks":509},"A popular way to integrate 3D visualizations on the company website is to use them for products. As previously mentioned, 3D helps to provide a comprehensive insight into a product and to view it from all sides. The use and application of the product can also be clearly explained using 3D.",[510],{"type":111,"attrs":511},{"color":29},{"type":114,"content":513},[514],{"text":515,"type":108,"marks":516},"In addition, entire product configurations can be set up in 3D. This guarantees that users can view their product as a realistic visualization at every step and every selection. The product configuration can be viewed from all angles and individually tailored.",[517],{"type":111,"attrs":518},{"color":29},{"type":114,"content":520},[521],{"text":522,"type":108,"marks":523},"\u002F\u002F04 Explanations",[524,525],{"type":163},{"type":111,"attrs":526},{"color":29},{"type":114,"content":528},[529],{"text":530,"type":108,"marks":531},"It is often necessary to communicate content that is difficult for laypeople to understand or that proves to be incredibly complex as a process in itself. thanks to their versatile perspectives, 3D visualizations offer ways to show content that requires explanation more clearly and make it tangible in the usual spatial depth. 3D models are animated and enriched with additional spoken text or text descriptions in order to simplify complex topics in the best possible way.",[532],{"type":111,"attrs":533},{"color":29},{"type":114,"content":535},[536],{"text":537,"type":108,"marks":538},"\u002F\u002F05 Interactive 3D worlds of experience",[539,540],{"type":163},{"type":111,"attrs":541},{"color":29},{"type":114,"content":543},[544],{"text":545,"type":108,"marks":546},"3D can also be used to create a comprehensive world of experience. Many people are already familiar with virtual and augmented reality. This involves the use of simulated environments that either insert digital elements into the real environment (augmented reality) or create a complete simulated environment that people can immerse themselves in (virtual reality). The interplay of simulation and reality offers people a completely new experience that will definitely be remembered.",[547],{"type":111,"attrs":548},{"color":29},{"type":102,"attrs":550,"content":551},{"level":104},[552],{"text":223,"type":108,"marks":553},[554],{"type":111,"attrs":555},{"color":29},{"type":114,"content":557},[558],{"text":559,"type":108,"marks":560},"3D visualizations on websites are an excellent way to present content in an innovative way and make a decisive contribution to effectively addressing and convincing both stakeholders and customers.",[561],{"type":111,"attrs":562},{"color":29},"3D visualizations on websites",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":566},[567],{"type":114,"content":568},[569],{"text":244,"marks":570},[],[572],{"_uid":573,"title":574,"ogImage":575,"ogTitle":574,"component":41,"description":576,"ogDescription":576},"e0399da4-866e-4311-910a-bd77845cbe14","Realistic product visualisations",{"filename":29},"Find out what you can do with 3D visualisations and what advantages they bring!",{"id":578,"alt":579,"name":29,"focus":29,"title":29,"source":29,"filename":580,"copyright":29,"fieldtype":39,"meta_data":581,"is_external_url":34},11529974,"Mann erstellt 3D Visualisierungen","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3360x1890\u002F5090b65ab8\u002F3d-produktvisualisierung.jpg",{},{"id":578,"alt":579,"name":29,"focus":29,"title":29,"source":29,"filename":580,"copyright":29,"fieldtype":39,"meta_data":583,"is_external_url":34},{},"realistische-produktvisualisierungen","en\u002Farticles\u002Frealistische-produktvisualisierungen",230,[],"2563e77c-33ac-4d2e-b9e8-4e8a044721da",[],"articles\u002Frealistische-produktvisualisierungen",[592],{"path":590,"name":46,"lang":51,"published":46},{"name":594,"created_at":595,"published_at":596,"updated_at":597,"id":598,"uuid":599,"content":600,"slug":679,"full_slug":680,"sort_by_date":46,"position":681,"tag_list":682,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":683,"first_published_at":684,"release_id":46,"lang":51,"path":46,"alternates":685,"default_full_slug":686,"translated_slugs":687},"Responsive Webdesign","2024-04-04T14:10:33.183Z","2024-11-11T14:39:22.247Z","2024-11-11T14:39:22.268Z",473009792,"d816d2bf-2fd3-4c82-ae71-ed8cddefae37",{"_uid":601,"body":602,"text":603,"title":660,"ctaLink":661,"ctaText":662,"pageSeo":668,"category":674,"ctaLabel":253,"ctaTitle":254,"cardImage":675,"component":20,"coverImage":678,"ctaSubTitle":262},"fe7d4930-3b6c-4d93-bd0d-3596da823313",[],{"type":99,"content":604},[605,620,630,631,635,639,640,649,650],{"type":114,"content":606},[607,609,618],{"text":608,"type":108},"The design of a website has long focused on the display on computer screens. However, with the development of new devices such as smartphones and tablets and the increasing use of mobile internet, the ",{"text":610,"type":108,"marks":611},"Web design",[612],{"type":613,"attrs":614},"link",{"href":615,"uuid":29,"anchor":29,"target":616,"linktype":617},"\u002Fleistungen\u002Fwebdesign\u002F","_self","url",{"text":619,"type":108}," has evolved and is increasingly taking into account the special features of mobile internet users.",{"type":114,"content":621},[622,624,628],{"text":623,"type":108},"This is because websites look different on small displays than on large screens and user-friendliness (",{"text":625,"type":108,"marks":626},"Usability",[627],{"type":163},{"text":629,"type":108},") is greatly reduced if websites are not optimized for mobile use.",{"type":114},{"type":114,"content":632},[633],{"text":634,"type":108},"Especially in the private sector, smartphones and tablets have become the most common portals to the Internet. Responsive web design was developed so that content can also be optimally displayed on mobile devices and offer the best possible user experience.",{"type":114,"content":636},[637],{"text":638,"type":108},"With responsive web design, a website is displayed differently depending on the screen size and\u002For device to ensure user-friendliness. Web designers choose this form so that users can easily use a website regardless of the device they are using.",{"type":114},{"type":114,"content":641},[642,646,647],{"text":643,"type":108,"marks":644},"\"Form follows function\"",[645],{"type":163},{"type":362},{"text":648,"type":108},"The same content is made available in a slightly different design for different devices. On small displays, it may make sense to reduce various elements. The prioritization of existing elements plays a major role in this restructuring of the site. Careful consideration of which elements should be moved down the page and which are less important and can be deleted is the most important task. Rigid layouts are a thing of the past.",{"type":114},{"type":114,"content":651},[652,654,658],{"text":653,"type":108},"Responsive web design therefore figuratively means \"",{"text":655,"type":108,"marks":656},"responsive web design",[657],{"type":163},{"text":659,"type":108},"\". The content, navigation and structure of a website adapt to the respective end device.","Responsive web design",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":663},[664],{"type":114,"content":665},[666],{"text":244,"marks":667},[],[669],{"_uid":670,"title":671,"ogImage":672,"ogTitle":671,"component":41,"description":673,"ogDescription":673},"1ef43720-ec55-42e3-b365-d9d19e99aeee","We(r)binar: Responsive web design",{"filename":29},"A responsive website is now standard. But what is it anyway?","Web",{"id":676,"alt":29,"name":29,"focus":29,"title":29,"filename":677,"copyright":29,"fieldtype":39,"is_external_url":34},7187299,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4288x2412\u002F6de088c317\u002F03_bearb.jpg",{"id":676,"alt":29,"name":29,"focus":29,"title":29,"filename":677,"copyright":29,"fieldtype":39,"is_external_url":34},"responsive-webdesign","en\u002Farticles\u002Fresponsive-webdesign",1030,[],"64fdb9bd-7ab1-4514-8d03-175e3eb457db","2023-05-26T08:32:22.729Z",[],"articles\u002Fresponsive-webdesign",[688],{"path":686,"name":46,"lang":51,"published":46},{"name":690,"created_at":691,"published_at":692,"updated_at":693,"id":694,"uuid":695,"content":696,"slug":830,"full_slug":831,"sort_by_date":46,"position":832,"tag_list":833,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":834,"first_published_at":835,"release_id":46,"lang":51,"path":46,"alternates":836,"default_full_slug":837,"translated_slugs":838},"Design und Brand Guidelines","2024-04-04T14:10:31.680Z","2024-11-11T14:39:21.930Z","2024-11-11T14:39:21.981Z",473009572,"b3c8f653-8a92-476b-a128-a5d37645bb28",{"_uid":697,"body":698,"text":699,"title":811,"ctaLink":812,"ctaText":813,"pageSeo":819,"category":825,"ctaLabel":253,"ctaTitle":254,"cardImage":826,"component":20,"coverImage":829,"ctaSubTitle":262},"f7fb28d4-f0d8-46ec-81e1-b54860913252",[],{"type":99,"content":700},[701,705,706,715,719,720,740,741,750,751,771,772,781,782,791,792,801,802],{"type":114,"content":702},[703],{"text":704,"type":108},"But they also provide orientation. They define design elements such as the logo, colors, fonts, icons and images as well as the rules for their respective use and application. It is important to adhere to these guidelines when designing any means of communication so that the brand always remains clearly recognizable. For this reason, it is aimed at both employees and external parties.",{"type":114},{"type":114,"content":707},[708,712,713],{"text":709,"type":108,"marks":710},"Brand identity",[711],{"type":163},{"type":362},{"text":714,"type":108},"The marketing identity contains information to understand the brand and internalize its goals. It also makes the brand design concept comprehensible.",{"type":114,"content":716},[717],{"text":718,"type":108},"This includes",{"type":114},{"type":174,"content":721},[722,728,734],{"type":177,"content":723},[724],{"type":114,"content":725},[726],{"text":727,"type":108},"History of the brand",{"type":177,"content":729},[730],{"type":114,"content":731},[732],{"text":733,"type":108},"Brand values",{"type":177,"content":735},[736],{"type":114,"content":737},[738],{"text":739,"type":108},"Mission statement and vision",{"type":114},{"type":114,"content":742},[743,747,748],{"text":744,"type":108,"marks":745},"Logo",[746],{"type":163},{"type":362},{"text":749,"type":108},"The logo is a central component of the brand design. The guidelines stipulate, among other things",{"type":114},{"type":174,"content":752},[753,759,765],{"type":177,"content":754},[755],{"type":114,"content":756},[757],{"text":758,"type":108},"Size and spacing: minimum size, proportions and proportions",{"type":177,"content":760},[761],{"type":114,"content":762},[763],{"text":764,"type":108},"Variants: Application on different backgrounds e.g. on dark backgrounds, on colored backgrounds, etc.",{"type":177,"content":766},[767],{"type":114,"content":768},[769],{"text":770,"type":108},"Dont's: Examples of applications or variants that are not allowed, such as distortion, color change, etc.",{"type":114},{"type":114,"content":773},[774,778,779],{"text":775,"type":108,"marks":776},"Colors",[777],{"type":163},{"type":362},{"text":780,"type":108},"Colors and color combinations contribute a lot to brand recognition. For example, the \"Coca-Cola red\". For accurate reproduction, it is therefore very important to have color samples and the relevant information ready for use in print and online.",{"type":114},{"type":114,"content":783},[784,788,789],{"text":785,"type":108,"marks":786},"Typography",[787],{"type":163},{"type":362},{"text":790,"type":108},"Typography also conveys the personality of the brand and should be chosen or designed to match it. Expressive fonts are usually used for the word mark or headlines, while the focus for continuous text is on pleasant legibility.",{"type":114},{"type":114,"content":793},[794,798,799],{"text":795,"type":108,"marks":796},"Picture style",[797],{"type":163},{"type":362},{"text":800,"type":108},"Images help to convey emotions. A suitable style must therefore also be created here. This includes, for example, the colors, atmosphere, as well as formats and proportions.",{"type":114},{"type":114,"content":803},[804,808,809],{"text":805,"type":108,"marks":806},"Graphic elements and icons",[807],{"type":163},{"type":362},{"text":810,"type":108},"Recurring elements such as illustrations or icon sets are also recorded in the design guideline and their use defined.","Design and brand guidelines",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":814},[815],{"type":114,"content":816},[817],{"text":244,"marks":818},[],[820],{"_uid":821,"title":822,"ogImage":823,"ogTitle":822,"component":41,"description":824,"ogDescription":824},"d779ae9e-b771-4d4e-851a-2e8edf2354e5","We(r)binar: Design and brand guidelines",{"filename":29},"Strengthen your brand presence with a standardised corporate design! Find out how here!","Design",{"id":827,"alt":29,"name":29,"focus":29,"title":29,"filename":828,"copyright":29,"fieldtype":39,"is_external_url":34},7187285,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6000x3375\u002F6c9ec6000a\u002F_werbebergdesignundbrandguidelines_ma_24.jpg",{"id":827,"alt":29,"name":29,"focus":29,"title":29,"filename":828,"copyright":29,"fieldtype":39,"is_external_url":34},"design-und-brand-guidelines","en\u002Farticles\u002Fdesign-und-brand-guidelines",1020,[],"11994707-b8d2-4435-b014-044228962877","2023-05-26T08:31:15.830Z",[],"articles\u002Fdesign-und-brand-guidelines",[839],{"path":837,"name":46,"lang":51,"published":46},{"name":841,"created_at":842,"published_at":843,"updated_at":844,"id":845,"uuid":846,"content":847,"slug":959,"full_slug":960,"sort_by_date":46,"position":961,"tag_list":962,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":963,"first_published_at":964,"release_id":46,"lang":51,"path":46,"alternates":965,"default_full_slug":966,"translated_slugs":967},"SEO - Tipps zu Texten","2024-04-04T14:10:30.433Z","2024-11-11T14:39:21.594Z","2024-11-11T14:39:21.656Z",473009370,"c9e31e7c-83d8-416d-a666-146590d68fde",{"_uid":848,"body":849,"text":850,"title":940,"ctaLink":941,"ctaText":942,"pageSeo":948,"category":954,"ctaLabel":253,"ctaTitle":254,"cardImage":955,"component":20,"coverImage":958,"ctaSubTitle":262},"62914487-ff70-48a9-a411-76326cea248e",[],{"type":99,"content":851},[852,858,859,863,883,884,893,894,904,905,915,916,920],{"type":114,"content":853},[854],{"text":855,"type":108,"marks":856},"SEO - Search Engine Optimization",[857],{"type":163},{"type":114},{"type":114,"content":860},[861],{"text":862,"type":108},"The aim of SEO is to achieve a better, i.e. higher ranking in the search results, whereby potential customers or interested parties.",{"type":174,"content":864},[865,871,877],{"type":177,"content":866},[867],{"type":114,"content":868},[869],{"text":870,"type":108},"reach the homepage,",{"type":177,"content":872},[873],{"type":114,"content":874},[875],{"text":876,"type":108},"Make contact",{"type":177,"content":878},[879],{"type":114,"content":880},[881],{"text":882,"type":108},"or buy the offered product",{"type":114},{"type":114,"content":885},[886,890,891],{"text":887,"type":108,"marks":888},"SEO for texts",[889],{"type":163},{"type":362},{"text":892,"type":108},"Whether for product descriptions or blog posts, the more the texts on a website are geared towards Google's search criteria, the more likely they are to be \"rewarded\". This means that more and more visitors will reach a company's website. With the right tactics, companies can generate new orders.",{"type":114},{"type":114,"content":895},[896,898,902],{"text":897,"type":108},"With the SEO ",{"text":899,"type":108,"marks":900},"Headline ",[901],{"type":163},{"text":903,"type":108},"determines whether the visitor reads the rest of the text or not. That's why a well-formulated headline is important. The most important SEO headline on a website is the so-called H1, i.e. the main headline. The body text is defined as \"normal text\", which is how the search engine recognizes the difference.",{"type":114},{"type":114,"content":906},[907,909,913],{"text":908,"type":108},"The ",{"text":910,"type":108,"marks":911},"Loading time ",[912],{"type":163},{"text":914,"type":108},"is an important optimization factor, because nowadays it is extremely important that a website loads quickly and smoothly, otherwise there is a risk that the visitor will quickly jump back to the search results to get his information or products from the competition.",{"type":114},{"type":114,"content":917},[918],{"text":919,"type":108},"Tips to keep the loading time fast:",{"type":174,"content":921},[922,928,934],{"type":177,"content":923},[924],{"type":114,"content":925},[926],{"text":927,"type":108},"Images should only be uploaded in the size that is actually needed. The file size should be kept small.",{"type":177,"content":929},[930],{"type":114,"content":931},[932],{"text":933,"type":108},"If videos are to be uploaded to the website, it is ideal to limit yourself to a single video that is not too long. This is because videos are very data-intensive and must be loaded completely when the page is loaded.",{"type":177,"content":935},[936],{"type":114,"content":937},[938],{"text":939,"type":108},"Plug-ins or features on the website are of course often practical, but you should not overdo it, because too many can significantly affect the loading time.","SEO - Tips for texts",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":943},[944],{"type":114,"content":945},[946],{"text":244,"marks":947},[],[949],{"_uid":950,"title":951,"ogImage":952,"ogTitle":951,"component":41,"description":953,"ogDescription":953},"e5cb4b83-182d-48d4-90e0-7f7d39227964","We(r)binar: Our SEO tips for texts",{"filename":29},"Here are our SEO tips for good SEO texts!","Marketing",{"id":956,"alt":29,"name":29,"focus":29,"title":29,"filename":957,"copyright":29,"fieldtype":39,"is_external_url":34},7187272,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4827x2715\u002F63f1345d64\u002Fwerbeberg-seo_bearb_2022-02-17-09-38-33.jpg",{"id":956,"alt":29,"name":29,"focus":29,"title":29,"filename":957,"copyright":29,"fieldtype":39,"is_external_url":34},"seo-tipps-zu-texten","en\u002Farticles\u002Fseo-tipps-zu-texten",1010,[],"78c55aa7-674d-4f43-9f8e-b3b45ad504e2","2023-05-26T08:28:30.765Z",[],"articles\u002Fseo-tipps-zu-texten",[968],{"path":966,"name":46,"lang":51,"published":46},{"name":970,"created_at":971,"published_at":972,"updated_at":973,"id":974,"uuid":975,"content":976,"slug":1109,"full_slug":1110,"sort_by_date":46,"position":1111,"tag_list":1112,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":1113,"first_published_at":1114,"release_id":46,"lang":51,"path":46,"alternates":1115,"default_full_slug":1116,"translated_slugs":1117},"E-Mail-Konfigurationen","2024-04-04T14:10:27.662Z","2024-11-11T14:39:20.938Z","2024-11-11T14:39:20.973Z",473009225,"0ceab2c7-29e0-421e-9fbe-ab6635826ff4",{"_uid":977,"body":978,"text":979,"title":1091,"ctaLink":1092,"ctaText":1093,"pageSeo":1099,"category":674,"ctaLabel":253,"ctaTitle":254,"cardImage":1105,"component":20,"coverImage":1108,"ctaSubTitle":262},"5d46326e-7324-435c-9f8b-4182ae087d59",[],{"type":99,"content":980},[981,985,989,990,994,998,999,1009,1018,1022,1023,1033,1041,1042,1052,1062,1063,1073,1083,1087],{"type":114,"content":982},[983],{"text":984,"type":108},"E-mails are normally received via IMAP (Internet Message Access Protocol) or POP3 (Post Office Protocol). With both methods, the messages are stored on the mail provider's server until they are deleted. If the mails are not encrypted, anyone can read them. This applies to both server administrators and hackers.",{"type":114,"content":986},[987],{"text":988,"type":108},"Correspondence between customers and a company should therefore not be left on an email provider's server any longer than necessary. Having your own mail server can greatly improve data protection.",{"type":114},{"type":114,"content":991},[992],{"text":993,"type":108},"Sooner or later you will come across the terms SMTP, IMAP or POP3.",{"type":114,"content":995},[996],{"text":997,"type":108},"In short, all three are protocols that enable e-mail to be sent.",{"type":114},{"type":174,"content":1000},[1001],{"type":177,"content":1002},[1003],{"type":114,"content":1004},[1005],{"text":1006,"type":108,"marks":1007},"POP3",[1008],{"type":163},{"type":114,"content":1010},[1011,1012,1016],{"text":908,"type":108},{"text":1013,"type":108,"marks":1014},"Post Office Protocol (POP)",[1015],{"type":163},{"text":1017,"type":108}," is a transmission protocol that a client can use to retrieve emails from an email server. POP3 only enables e-mails to be listed, retrieved and deleted on the e-mail server. The emails are downloaded as a copy from the server to a computer, tablet or smartphone. You can then read, reply to or delete them there, but only locally, which means that the server is not informed of any changes and these are not recorded during backups. Sent emails are also not stored on the server, but only in your client.",{"type":114,"content":1019},[1020],{"text":1021,"type":108},"POP3 dates back to the time when server storage space was scarce, and so emails are traditionally deleted after a certain time on the server.",{"type":114},{"type":174,"content":1024},[1025],{"type":177,"content":1026},[1027],{"type":114,"content":1028},[1029],{"text":1030,"type":108,"marks":1031},"IMAP",[1032],{"type":163},{"type":114,"content":1034},[1035,1039],{"text":1036,"type":108,"marks":1037},"IMAP (Internet Message Access Protocol)",[1038],{"type":163},{"text":1040,"type":108},"also used to retrieve emails. It was designed to resolve dependencies on individual client computers in the mail configuration (as is the case with POP3). To this end, IMAP extends the functions and procedures of Post Office Protocol (POP3) so that users can save and leave their mails, folder structures and settings on the servers.",{"type":114},{"type":174,"content":1043},[1044],{"type":177,"content":1045},[1046],{"type":114,"content":1047},[1048],{"text":1049,"type":108,"marks":1050},"SMTP",[1051],{"type":163},{"type":114,"content":1053},[1054,1056,1060],{"text":1055,"type":108},"As a counterpart to POP3 and IMAP, which are intended for retrieving e-mails, the ",{"text":1057,"type":108,"marks":1058},"Simple Mail Transfer Protocol (SMTP)",[1059],{"type":163},{"text":1061,"type":108}," is usually implemented for sending.",{"type":114},{"type":174,"content":1064},[1065],{"type":177,"content":1066},[1067],{"type":114,"content":1068},[1069],{"text":1070,"type":108,"marks":1071},"Microsoft Exchange Server",[1072],{"type":163},{"type":114,"content":1074},[1075,1077,1081],{"text":1076,"type":108},"This ",{"text":1078,"type":108,"marks":1079},"E-mail transport server software",[1080],{"type":163},{"text":1082,"type":108}," is used for the central storage and administration of e-mails, appointments, contacts, tasks and other elements for several users and thus enables collaboration in a work group or company.",{"type":114,"content":1084},[1085],{"text":1086,"type":108},"To underline the professional appearance of your company, we offer this optimal solution with which everything is synchronized directly from one server. 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In order to be found on the Internet, it is therefore important to carry out SEO, i.e. search engine optimization. However, it is a long-term process. Success often only comes after days or months.",{"type":114,"content":1402},[1403],{"text":1404,"type":108},"It is important to incorporate SEO as early as the website creation stage, as factors such as loading times are crucial in determining whether visitors stay on the website or not.",{"type":114},{"type":114},{"type":114},{"type":114,"content":1409},[1410],{"text":1411,"type":108,"marks":1412},"SEA - Search Engine Advertising",[1413],{"type":163},{"type":174,"content":1415},[1416],{"type":177,"content":1417},[1418],{"type":114,"content":1419},[1420],{"text":1421,"type":108},"Search engine advertising",{"type":114},{"type":114,"content":1424},[1425],{"text":1426,"type":108},"This refers to all paid advertisements on the search results pages that are displayed at the top, i.e. before the organic results.",{"type":114,"content":1428},[1429],{"text":1430,"type":108},"The well-known search engines (Google, Bing, etc.) provide their own ad formats for this purpose.",{"type":114,"content":1432},[1433],{"text":1434,"type":108},"The aim is to place your own ads for relevant search terms above the organic results.","Difference between SEO and SEA",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":1438},[1439],{"type":114,"content":1440},[1441],{"text":244,"marks":1442},[],[1444],{"_uid":1445,"title":1446,"ogImage":1447,"ogTitle":1446,"component":41,"description":1448,"ogDescription":1448},"6b136683-7502-49e6-b14b-cb2880bc1d35","We(r)binar: Difference SEO & SEA",{"filename":29},"Find out how SEO & SEA differ in this article!",{"id":1450,"alt":29,"name":29,"focus":29,"title":29,"filename":1451,"copyright":29,"fieldtype":39,"is_external_url":34},7187010,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6500x3656\u002F430a1cd7c8\u002Fwerbeberg_seo_sea.jpg",{"id":1450,"alt":29,"name":29,"focus":29,"title":29,"filename":1451,"copyright":29,"fieldtype":39,"is_external_url":34},"unterschied-zwischen-seo-und-sea","en\u002Farticles\u002Funterschied-zwischen-seo-und-sea",960,[],"288b072f-e6cb-41ac-8b0a-bdd1cc7a7726","2023-05-26T08:22:32.661Z",[],"articles\u002Funterschied-zwischen-seo-und-sea",[1462],{"path":1460,"name":46,"lang":51,"published":46},{"name":1464,"created_at":1465,"published_at":1466,"updated_at":1467,"id":1468,"uuid":1469,"content":1470,"slug":1600,"full_slug":1601,"sort_by_date":46,"position":1602,"tag_list":1603,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":1604,"first_published_at":1605,"release_id":46,"lang":51,"path":46,"alternates":1606,"default_full_slug":1607,"translated_slugs":1608},"Werbestrategie: Fundament für die Werbung","2024-04-04T14:10:22.449Z","2024-11-11T14:39:19.585Z","2024-11-11T14:39:19.624Z",473008856,"4c13b167-c6f4-4b84-b886-13c125fef96d",{"_uid":1471,"body":1472,"text":1473,"title":1582,"ctaLink":1583,"ctaText":1584,"pageSeo":1590,"category":954,"ctaLabel":253,"ctaTitle":254,"cardImage":1596,"component":20,"coverImage":1599,"ctaSubTitle":262},"48e87803-c707-4d5f-8cb1-28fc54ca96c0",[],{"type":99,"content":1474},[1475,1484,1485,1494,1498,1510,1511,1517,1527,1531,1532,1542,1546,1547,1557,1561,1562,1572,1576,1577,1578],{"type":114,"content":1476},[1477,1481,1482],{"text":1478,"type":108,"marks":1479},"What is an advertising strategy?",[1480],{"type":163},{"type":362},{"text":1483,"type":108},"The advertising strategy defines the advertising objectives of a company or brand. 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Which ",{"text":1503,"type":108,"marks":1504},"Advertising strategy",[1505],{"type":613,"attrs":1506},{"href":1507,"uuid":29,"anchor":29,"target":616,"linktype":617},"\u002Fleistungen\u002Fwerbestrategie\u002F",{"text":1509,"type":108}," is the most suitable, as it depends on the company and its offer, the target groups and the budget.",{"type":114},{"type":114,"content":1512},[1513],{"text":1514,"type":108,"marks":1515},"The 4 components of the advertising strategy",[1516],{"type":163},{"type":174,"content":1518},[1519],{"type":177,"content":1520},[1521],{"type":114,"content":1522},[1523],{"text":1524,"type":108,"marks":1525},"Analysis",[1526],{"type":163},{"type":114,"content":1528},[1529],{"text":1530,"type":108},"For the successful implementation of marketing measures, it is essential to know your own market, the competition and your target group.",{"type":114},{"type":174,"content":1533},[1534],{"type":177,"content":1535},[1536],{"type":114,"content":1537},[1538],{"text":1539,"type":108,"marks":1540},"Strategy",[1541],{"type":163},{"type":114,"content":1543},[1544],{"text":1545,"type":108},"The comprehensive strategy is created on the basis of the comprehensive analysis.",{"type":114},{"type":174,"content":1548},[1549],{"type":177,"content":1550},[1551],{"type":114,"content":1552},[1553],{"text":1554,"type":108,"marks":1555},"Monitoring",[1556],{"type":163},{"type":114,"content":1558},[1559],{"text":1560,"type":108},"Monitoring should not be neglected during and after a campaign, as this is the only way to plan and implement future campaigns and measures optimally.",{"type":114},{"type":174,"content":1563},[1564],{"type":177,"content":1565},[1566],{"type":114,"content":1567},[1568],{"text":1569,"type":108,"marks":1570},"Implementation",[1571],{"type":163},{"type":114,"content":1573},[1574],{"text":1575,"type":108},"The defined strategy can be incorporated into the corporate or brand image on an ongoing basis.",{"type":114},{"type":114},{"type":114,"content":1579},[1580],{"text":1581,"type":108},"To ensure your success, we develop efficient solutions and creative ideas according to your ideas. Whether online or offline, your advertising strategy is guaranteed to attract attention and interest. After a comprehensive consultation, we prepare everything optimally - and are also happy to be your partner during implementation.","Advertising strategy: the foundation for advertising",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":1585},[1586],{"type":114,"content":1587},[1588],{"text":244,"marks":1589},[],[1591],{"_uid":1592,"title":1593,"ogImage":1594,"ogTitle":1593,"component":41,"description":1595,"ogDescription":1595},"bcbff96a-4189-49e4-99b7-241210efce79","We(r)binar: The advertising strategy",{"filename":29},"The foundation of good advertising is the advertising strategy - find out more in this blog post!",{"id":1597,"alt":29,"name":29,"focus":29,"title":29,"filename":1598,"copyright":29,"fieldtype":39,"is_external_url":34},7187003,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4792x2696\u002Fb77bdf6799\u002Fmarketing-planning-strategy-2022-01-06-01-07-52-utc.jpg",{"id":1597,"alt":29,"name":29,"focus":29,"title":29,"filename":1598,"copyright":29,"fieldtype":39,"is_external_url":34},"werbestrategie-fundament-fuer-die-werbung","en\u002Farticles\u002Fwerbestrategie-fundament-fuer-die-werbung",950,[],"347e140d-7d41-440a-aa12-ea3d439f70af","2023-05-26T08:20:37.926Z",[],"articles\u002Fwerbestrategie-fundament-fuer-die-werbung",[1609],{"path":1607,"name":46,"lang":51,"published":46},{"name":1611,"created_at":1612,"published_at":1613,"updated_at":1614,"id":1615,"uuid":1616,"content":1617,"slug":1934,"full_slug":1935,"sort_by_date":46,"position":1936,"tag_list":1937,"is_startpage":34,"parent_id":267,"meta_data":46,"group_id":1938,"first_published_at":1939,"release_id":46,"lang":51,"path":46,"alternates":1940,"default_full_slug":1941,"translated_slugs":1942},"Spektakuläre Aufnahmen - Alles über Drohnen","2024-04-04T14:10:21.196Z","2024-11-11T14:39:19.246Z","2024-11-11T14:39:19.281Z",473008692,"0ae2891a-6c67-4706-9409-e559988e9642",{"_uid":1618,"body":1619,"text":1620,"title":1916,"ctaLink":1917,"ctaText":1918,"pageSeo":1924,"category":430,"ctaLabel":253,"ctaTitle":254,"cardImage":1930,"component":20,"coverImage":1933,"ctaSubTitle":262},"b8bb899a-ce20-4363-b943-460134060394",[],{"type":99,"content":1621},[1622,1626,1627,1631,1632,1642,1646,1668,1669,1679,1680,1690,1694,1698,1702,1706,1707,1717,1727,1736,1740,1744,1745,1755,1759,1763,1767,1771,1772,1782,1786,1796,1797,1807,1811,1815,1816,1817,1826,1827,1828,1834,1844,1848,1856,1857,1867,1871,1881,1882,1892,1896,1897,1907,1911,1912],{"type":114,"content":1623},[1624],{"text":1625,"type":108},"There are many technical, safety-related and legal requirements to be observed when flying drones, whether privately or commercially. This article provides an overview of the most important ones.",{"type":114},{"type":114,"content":1628},[1629],{"text":1630,"type":108},"Drones are basically divided into 3 categories, for which different rules apply:",{"type":114},{"type":174,"content":1633},[1634],{"type":177,"content":1635},[1636],{"type":114,"content":1637},[1638],{"text":1639,"type":108,"marks":1640},"Open category",[1641],{"type":163},{"type":114,"content":1643},[1644],{"text":1645,"type":108},"Low risk, therefore no permit required.",{"type":114,"content":1647},[1648,1650,1654,1656,1660,1662,1666],{"text":1649,"type":108},"A drone generally falls under the \"Open\" category if it has a take-off weight of ",{"text":1651,"type":108,"marks":1652},"less than 25 kg ",[1653],{"type":163},{"text":1655,"type":108},"and with ",{"text":1657,"type":108,"marks":1658},"direct line of sight",[1659],{"type":163},{"text":1661,"type":108}," is operated in direct line of sight. Flights up to ",{"text":1663,"type":108,"marks":1664},"120 meters altitude",[1665],{"type":163},{"text":1667,"type":108}," are permitted, and the distance to bystanders is also clearly regulated.",{"type":114},{"type":114,"content":1670},[1671,1673,1677],{"text":1672,"type":108},"Within the Open category there are, depending on weight ",{"text":1674,"type":108,"marks":1675},"3 sub-categories",[1676],{"type":163},{"text":1678,"type":108},"which determine the permitted distance to people or crowds. Different minimum distances to bystanders apply and require proof of competence for the operator.",{"type":114},{"type":174,"content":1681},[1682],{"type":177,"content":1683},[1684],{"type":114,"content":1685},[1686],{"text":1687,"type":108,"marks":1688},"A1 - Close to people",[1689],{"type":163},{"type":114,"content":1691},[1692],{"text":1693,"type":108},"Flights over uninvolved persons should be avoided, but are not prohibited",{"type":114,"content":1695},[1696],{"text":1697,"type":108},"This includes class C1 (max. 900g) and C0 (max. 250g) drones and drones without CE classification up to 500g",{"type":114,"content":1699},[1700],{"text":1701,"type":108},"Requirements for pilots: Online registration, small drone license",{"type":114,"content":1703},[1704],{"text":1705,"type":108},"All drones that fall under this category are therefore permit-free. However, you must register with every drone.",{"type":114},{"type":174,"content":1708},[1709],{"type":177,"content":1710},[1711],{"type":114,"content":1712},[1713],{"text":1714,"type":108,"marks":1715},"A2 - Safe distance to uninvolved persons",[1716],{"type":163},{"type":114,"content":1718},[1719,1721,1725],{"text":1720,"type":108},"Minimum distance of 30 meters to uninvolved persons for drones ",{"text":1722,"type":108,"marks":1723},"with ",[1724],{"type":163},{"text":1726,"type":108},"CE classification",{"type":114,"content":1728},[1729,1731,1735],{"text":1730,"type":108},"Minimum distance of 50 meters to uninvolved persons ",{"text":1732,"type":108,"marks":1733},"without ",[1734],{"type":163},{"text":1726,"type":108},{"type":114,"content":1737},[1738],{"text":1739,"type":108},"This includes class C2 drones (max. 4kg) and drones without CE classification up to 2kg",{"type":114,"content":1741},[1742],{"text":1743,"type":108},"Requirements for pilots: As for A1, plus large drone license",{"type":114},{"type":174,"content":1746},[1747],{"type":177,"content":1748},[1749],{"type":114,"content":1750},[1751],{"text":1752,"type":108,"marks":1753},"A3 - Far away from uninvolved persons",[1754],{"type":163},{"type":114,"content":1756},[1757],{"text":1758,"type":108},"Minimum distance of 150 meters from residential, commercial, industrial or recreational areas",{"type":114,"content":1760},[1761],{"text":1762,"type":108},"No uninvolved persons in the planned flight area",{"type":114,"content":1764},[1765],{"text":1766,"type":108},"This includes class C3 and C4 drones and drones without CE classification up to 25 kg",{"type":114,"content":1768},[1769],{"text":1770,"type":108},"Requirements for pilots: As for A1",{"type":114},{"type":174,"content":1773},[1774],{"type":177,"content":1775},[1776],{"type":114,"content":1777},[1778],{"text":1779,"type":108,"marks":1780},"Category Specific",[1781],{"type":163},{"type":114,"content":1783},[1784],{"text":1785,"type":108},"Increased risk, authorization by national authorities",{"type":114,"content":1787},[1788,1790,1794],{"text":1789,"type":108},"If one of the requirements of the Open category is not met, the flight falls into the Specific category and requires authorization from the aviation authority before operation ",{"text":1791,"type":108,"marks":1792},"Authorization from the aviation authority before operation",[1793],{"type":163},{"text":1795,"type":108},". Flights beyond visual range, flights with drones over 25 kg or flights with drones over 4 kg in populated areas are permitted here.",{"type":114},{"type":174,"content":1798},[1799],{"type":177,"content":1800},[1801],{"type":114,"content":1802},[1803],{"text":1804,"type":108,"marks":1805},"Category Certified",[1806],{"type":163},{"type":114,"content":1808},[1809],{"text":1810,"type":108},"High risk, comparable to conventional manned aircraft",{"type":114,"content":1812},[1813],{"text":1814,"type":108},"This category is intended for drone operations where the risk involved is comparable to manned aviation. For example, flights over crowds of people with drones over 3 meters in size fall under this category. The regulation of this category is currently still being developed at European level, which is why no permits are issued in these cases.",{"type":114},{"type":114},{"type":114,"content":1818},[1819,1823,1824],{"text":1820,"type":108,"marks":1821},"No-Drone Zones",[1822],{"type":163},{"type":362},{"text":1825,"type":108},"So-called \"no-fly zones\" or \"no-drone zones\" are defined by the state. These are areas in which absolutely no drones are permitted, such as airports and prisons.",{"type":114},{"type":114},{"type":114,"content":1829},[1830],{"text":1831,"type":108,"marks":1832},"Types of drones",[1833],{"type":163},{"type":174,"content":1835},[1836],{"type":177,"content":1837},[1838],{"type":114,"content":1839},[1840],{"text":1841,"type":108,"marks":1842},"Quadrocopter",[1843],{"type":163},{"type":114,"content":1845},[1846],{"text":1847,"type":108},"Due to its easy maneuverability, robust construction and the possibility of installing high-resolution cameras, the quadrocopter is one of the most popular multicopter variants - whether for beginners or professional pilots.",{"type":114,"content":1849},[1850,1852],{"text":1851,"type":108},"In use with us: the quadrocopter ",{"text":1853,"type":108,"marks":1854},"DJI Phantom.",[1855],{"type":163},{"type":114},{"type":174,"content":1858},[1859],{"type":177,"content":1860},[1861],{"type":114,"content":1862},[1863],{"text":1864,"type":108,"marks":1865},"Hexa- \u002F Octocopter",[1866],{"type":163},{"type":114,"content":1868},[1869],{"text":1870,"type":108},"Compared to the quadrocopters mentioned above, the hexa or octocopters with their 6 or 8 propellers offer better stability. They represent the basic requirement for the use of drones in populated areas.",{"type":114,"content":1872},[1873,1875,1879],{"text":1874,"type":108},"In use with us: the Octocpter ",{"text":1876,"type":108,"marks":1877},"DJI 600",[1878],{"type":163},{"text":1880,"type":108},". Specially developed for professional aerial photography and industrial applications.",{"type":114},{"type":174,"content":1883},[1884],{"type":177,"content":1885},[1886],{"type":114,"content":1887},[1888],{"text":1889,"type":108,"marks":1890},"Autonomous drones",[1891],{"type":163},{"type":114,"content":1893},[1894],{"text":1895,"type":108},"With autonomous drones, no control is necessary, the drone follows you automatically. For example, such a drone is used for sports photography. The tracking mode is a feature of automatically controlled drones",{"type":114},{"type":174,"content":1898},[1899],{"type":177,"content":1900},[1901],{"type":114,"content":1902},[1903],{"text":1904,"type":108,"marks":1905},"Drones with fixed cameras",[1906],{"type":163},{"type":114,"content":1908},[1909],{"text":1910,"type":108},"Professional drones with built-in cameras offer the full program: In addition to the robust design, the technology of the flying objects is impressive. The camera hangs on a gimbal and the lens swivels on three axes. This effortlessly compensates for rolling movements and jerks - the camera always remains balanced and the image is steady.",{"type":114},{"type":114,"content":1913},[1914],{"text":1915,"type":108},"At Werbeberg, we create extraordinary images for you that will definitely set you apart from the competition - feel free to contact us!","Spectacular shots - everything you need to know about drones",{"id":29,"url":236,"email":236,"linktype":237,"fieldtype":238,"cached_url":236},{"type":99,"content":1919},[1920],{"type":114,"content":1921},[1922],{"text":244,"marks":1923},[],[1925],{"_uid":1926,"title":1927,"ogImage":1928,"ogTitle":1927,"component":41,"description":1929,"ogDescription":1929},"17aa8424-db02-45f3-a902-d7aca23fbe41","We(r)binar: Everything you need to know about drones",{"filename":29},"You can find out everything you need to know about drone flights here.",{"id":1931,"alt":29,"name":29,"focus":29,"title":29,"filename":1932,"copyright":29,"fieldtype":39,"is_external_url":34},7186991,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5472x3078\u002F8acc928bbe\u002Fwerbeberg_drohnen.jpg",{"id":1931,"alt":29,"name":29,"focus":29,"title":29,"filename":1932,"copyright":29,"fieldtype":39,"is_external_url":34},"spektakulaere-aufnahmen-alles-ueber-drohnen","en\u002Farticles\u002Fspektakulaere-aufnahmen-alles-ueber-drohnen",940,[],"27ad5bb7-2e3a-4c00-9952-997ae606c04f","2023-05-26T08:17:51.198Z",[],"articles\u002Fspektakulaere-aufnahmen-alles-ueber-drohnen",[1943],{"path":1941,"name":46,"lang":51,"published":46},176,[954,6,1946,1947,1948,825,674,1949],"Services","Techday","Förderung","Neuigkeiten"]