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Companies facing a market launch are faced with the challenge of optimally preparing a wide-ranging interest group of employees, customers and stakeholders for the launch. This is where external partners come into play: as your agency partner, we keep track of everything from strategy and communication to the subsequent follow-up report and ensure that innovation and expertise accompany your entire market launch process.","text",{"type":132,"attrs":133,"content":135},"heading",{"level":134},3,[136],{"text":137,"type":130},"External perspectives: additional innovation",{"type":126,"content":139},[140],{"text":141,"type":130},"External partners bring the decisive advantage of a fresh perspective. As outsiders, we look at your company from a different angle and thus offer new ways and opportunities for communicating your interests. Our approach is to create a winning combination of internal expertise and external solutions that not only look good on paper, but are also implemented in a targeted manner.",{"type":132,"attrs":143,"content":144},{"level":134},[145],{"text":146,"type":130},"The rocky road to market launch: strategy to launch",{"type":126,"content":148},[149],{"text":150,"type":130},"The challenge in the brand launch process is to keep the various interest groups up to date with relevant information and to create an optimal basis for the launch, both internally and externally. Our aim is to create a detailed strategy and plan even before the first communication, which defines the common thread throughout the entire market launch process. Precise knowledge transfer and clear communication are important to us.",{"type":126,"content":152},[153],{"text":154,"type":130},"By networking with various other service providers, we can offer a comprehensive overall package that covers all areas. In close cooperation with our customers, we don't realize for you, but with you. In this way, your full potential can be activated and the accumulated expertise from internal and external know-how can be fully utilized.",{"type":132,"attrs":156,"content":157},{"level":134},[158],{"text":159,"type":130},"The added value of Werbeberg: innovation, structure and long-term success",{"type":126,"content":161},[162],{"text":163,"type":130},"Companies that work with us benefit from clear added value: we always start with strategy and planning and maintain an overview of the entire communication and implementation process. As a comprehensive partner, we activate the full potential of your company by not only developing innovative approaches, but also consistently implementing them together with you and thus making our contribution to your successful market launch.",{"type":126,"content":165},[166],{"text":167,"type":130},"Ready to activate your full potential?","Market launch with external support",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},"office@werbeberg.at","email","multilink",{"type":123,"content":174},[175],{"type":126,"content":176},[177],{"text":178,"marks":179},"You can write us an email or call us. We are looking forward to your message!",[],[181],{"_uid":182,"title":168,"noIndex":34,"ogImage":183,"ogTitle":168,"noFollow":34,"component":41,"description":188,"twitterImage":189,"twitterTitle":29,"ogDescription":188,"twitterDescription":29},"d726c731-c7a5-4200-9cb4-d686c8ba53af",{"id":184,"alt":185,"name":29,"focus":29,"title":29,"source":29,"filename":186,"copyright":29,"fieldtype":39,"meta_data":187,"is_external_url":34},17313598,"markteinführung","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2703x1521\u002F7e5121e2a9\u002Fmarkteinfuhrung.png",{"alt":185,"title":29,"source":29,"copyright":29},"When a new product or service is to be launched, it's not just about product and service development behind the scenes, the communication measures also need to be planned from start to finish.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":190},{},"Marketing","Contact us","You want to know more?",{"id":184,"alt":185,"name":29,"focus":29,"title":29,"source":29,"filename":186,"copyright":29,"fieldtype":39,"meta_data":195,"is_external_url":34},{"alt":185,"title":29,"source":29,"copyright":29},{"id":184,"alt":185,"name":29,"focus":29,"title":29,"source":29,"filename":186,"copyright":29,"fieldtype":39,"meta_data":197,"is_external_url":34},{"alt":185,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":199},{},"Contact us now!","markteinfuehrung","en\u002Farticles\u002Fmarkteinfuehrung",120,[],472997679,"e57606f2-91ab-4fdf-ba5a-348a9d42ee1d","2024-08-27T15:02:00.000Z",[],"articles\u002Fmarkteinfuehrung",[211],{"path":209,"name":46,"lang":51,"published":46},{"name":213,"created_at":214,"published_at":215,"updated_at":216,"id":217,"uuid":218,"content":219,"slug":347,"full_slug":348,"sort_by_date":46,"position":203,"tag_list":349,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":350,"first_published_at":207,"release_id":46,"lang":51,"path":46,"alternates":351,"default_full_slug":352,"translated_slugs":353},"Design Trends","2024-07-31T08:48:30.384Z","2024-11-11T14:38:51.827Z","2024-11-11T14:38:51.865Z",530253700,"b9b8750c-3468-4647-8f54-4c1e55a46219",{"_uid":96,"body":220,"text":221,"title":319,"ctaLink":320,"ctaText":321,"pageSeo":327,"category":337,"ctaLabel":192,"ctaTitle":193,"cardImage":338,"component":20,"coverImage":343,"coverVideo":345,"ctaSubTitle":200},[],{"type":123,"content":222},[223,227,232,236,240,245,249,253,258,262,266,271,275,279,284,288,293,297,302,306,311,315],{"type":126,"content":224},[225],{"text":226,"type":130},"Every year, there are a wide variety of new design trends that are used in many different ways. In our fast-moving, digital world, however, familiar and traditional approaches are not bypassed in the design world. Design phenomena that have proven to be popular and effective over the years are in some cases still so today. We have collected some selected design trends that combine tradition and modernity for you here.",{"type":132,"attrs":228,"content":229},{"level":134},[230],{"text":231,"type":130},"Retro design and the effect of nostalgia",{"type":126,"content":233},[234],{"text":235,"type":130},"Back to the good old days - this motto is also used in design to stimulate nostalgia among target groups. This form of design is based on the psychological phenomenon that we humans develop an emotional connection to the past. When we see products or designs that remind us of those times, emotional, nostalgic memories are activated and a feeling of warmth, comfort and longing for those moments is radiated. By activating such a vivid memory, what is perceived is usually remembered even more deeply, which is good for the brand in the long term.",{"type":126,"content":237},[238],{"text":239,"type":130},"It doesn't really matter which period design is used, it is important to take a closer look at the target group to be reached in order to identify important milestones or memories of childhood or adolescence. Many brands use the 70s and 90s to appeal to their target groups. Colors, fonts and layout techniques are transferred to today's product, thus harnessing the power of nostalgia.",{"type":132,"attrs":241,"content":242},{"level":134},[243],{"text":244,"type":130},"Unfiltered and authentic",{"type":126,"content":246},[247],{"text":248,"type":130},"Authenticity is the be-all and end-all in today's world. Target groups want to feel connected to the brand and support it. Authenticity and approachability also play a role in design. Depending on the brand, the approach can be very different. For example, if it is a brand that deals with a product for children, it would be inauthentic to aim for very formal and barely playful packaging and advertising. If the brand and its product appearance are authentic for the target groups, they not only feel more connected to it and support it, but are also more likely to recommend it to others and are more likely to buy from this brand.",{"type":126,"content":250},[251],{"text":252,"type":130},"In order to achieve an unfiltered and authentic presence, it is important to take a closer look at the brand. What are its goals? What does it want to stand for? And how do I create an authentic connection between product appearance and brand appearance?",{"type":132,"attrs":254,"content":255},{"level":134},[256],{"text":257,"type":130},"Minimalism - less is more",{"type":126,"content":259},[260],{"text":261,"type":130},"Minimalism has become an increasingly popular topic since 2010. Even now, less is still more. Reduced colors and a simple design have a calming and uncomplicated effect on consumers and radiate a clear and professional appearance. When creating logos in particular, a minimalist logo not only ensures a professional appearance, but also has the practical function of working everywhere. ",{"type":126,"content":263},[264],{"text":265,"type":130},"Minimalism also goes hand in hand with utilitarian design, which focuses on functionality. Any elements that are not absolutely necessary are removed, reducing navigation or perception to what is really important. This makes websites, apps, etc. as easy as possible to navigate and use.",{"type":132,"attrs":267,"content":268},{"level":134},[269],{"text":270,"type":130},"Typography - over the top or very simple",{"type":126,"content":272},[273],{"text":274,"type":130},"Large, striking typography has been a popular design trend for some time now. It is characterized by the fact that it uses very concise fonts from the ground up and usually uses them as the main element in a very large font size in the design. On the one hand, this is intended to hold the attention of the target groups for longer. It also contributes to typographic accessibility and supports people with poor vision. The focus is on high contrast, large fonts and easy-to-read fonts.",{"type":126,"content":276},[277],{"text":278,"type":130},"This also contrasts with the popularity of simple fonts and usage. This form of typography use follows the trend of minimalism and impresses with clear and simple fonts that usually stand alone in a reduced form. Luxury brands in particular, but also drinks and food brands, like to take advantage of this trend.",{"type":132,"attrs":280,"content":281},{"level":134},[282],{"text":283,"type":130},"Modern serifs with plenty of character",{"type":126,"content":285},[286],{"text":287,"type":130},"Many brands want to be playful again and reflect their corporate identity with a special font. Even though clear and “strict” sans serif fonts are still characterized by clarity and professionalism and are still considered a go-to for many brands, serif fonts are also becoming much more popular again. Classic, traditional serif fonts are not meant here however, but rather those with more character, such as rounded serifs for a playful flair. ",{"type":132,"attrs":289,"content":290},{"level":134},[291],{"text":292,"type":130},"Bold color contrasts",{"type":126,"content":294},[295],{"text":296,"type":130},"Bright colors or bold color contrasts are becoming increasingly popular. More and more brands are focusing on exciting color combinations that stand out from the monochrome and pastel world. Bright yellows, blues, oranges and greens are coming into focus and show how modern and fresh colorful design can be. Exciting color contrasts also attract more attention and usually have a great effect on perception. A strong choice of color also works very well as a brand identifier in a sea of companies.",{"type":132,"attrs":298,"content":299},{"level":134},[300],{"text":301,"type":130},"Fluid elements and abstract color gradients",{"type":126,"content":303},[304],{"text":305,"type":130},"More and more abstract color gradients in different color combinations are finding their way back into graphics and brand appearances. Gradients are proving popular again, especially for simple backgrounds, to add depth and extra charm to the design. Whether subtle gradients in the background or as an exciting main element, the additional layer can be found in many designs both offline and online. Abstract gradients and color blends in the background open the door for popular fluid animations. The fluid color gradient shows that even a “simple” well-known element can be interpreted in a modern way.",{"type":132,"attrs":307,"content":308},{"level":134},[309],{"text":310,"type":130},"AI - art and design",{"type":126,"content":312},[313],{"text":314,"type":130},"An article on popular design trends and then not a word on AI? Of course not. :)",{"type":126,"content":316},[317],{"text":318,"type":130},"AI gives designers complete artistic and design freedom. Whether highly realistic scenarios or playing with abstract shapes and textures, there are (almost) no limits to design. The connection between art and design has reached a new level thanks to AI, which is worth exploring. However, it is still up to the designer or user to assess whether the support of AI leads to a good result. Responsibilities such as inclusion, ethics and transparency must not be forgotten. A completely new type of visualization that is definitely reflected in current design trends.","Design trends - tried and tested meets modern design",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":322},[323],{"type":126,"content":324},[325],{"text":178,"marks":326},[],[328],{"_uid":182,"title":213,"noIndex":34,"ogImage":329,"ogTitle":213,"noFollow":34,"component":41,"description":334,"twitterImage":335,"twitterTitle":29,"ogDescription":334,"twitterDescription":29},{"id":330,"alt":331,"name":29,"focus":29,"title":29,"source":29,"filename":332,"copyright":29,"fieldtype":39,"meta_data":333,"is_private":34,"is_external_url":34},16829382,"Article Design","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7828x5221\u002F4e5cd7db56\u002Fcc_3.jpg",{"alt":331,"title":29,"source":29,"copyright":29},"Jedes Jahr aufs Neue gibt es unterschiedlichste Design-Trends, die vielzählig zum Einsatz kommen. In unserer schnelllebigen, digitalen Welt gehen aber auch vertraute und traditionelle Wege nicht an der Designwelt vorbei. 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Clear and effective communication not only supports the achievement of goals, but also promotes customer trust and loyalty. But what makes a successful communication strategy and how is it developed?",{"type":132,"attrs":371,"content":372},{"level":134},[373],{"text":374,"type":130},"The right communication strategy as a derivation of the business strategy",{"type":126,"content":376},[377],{"text":378,"type":130},"A successful communication strategy always begins with the company's overarching business strategy. This means that the communication goals and measures must be derived directly from the corporate goals. The process of developing a communication strategy is systematic and structured. It begins with one or two strategy workshops in which the company's current situation is analyzed and the overarching goals are defined. These workshops help to develop a deep understanding of the corporate strategy and lay the foundation for the communication strategy.",{"type":126,"content":380},[381],{"text":382,"type":130},"Based on the findings from the workshops, a customized communication strategy is developed. This includes defining the target groups, determining the communication goals, selecting the appropriate communication channels and means and planning the measures. The developed strategy serves as the foundation for the concrete implementation of the measures, which are then carried out effectively and efficiently. 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Status & potential analysis - 80% funding: ",[413],{"type":414},"bold",{"text":416,"type":130},"The status & potential analysis aims to analyze the current digital maturity level of your company and identify potential for growth and optimization. We examine your company's existing digital processes, systems and structures, looking at areas such as your website, online marketing, social media, e-commerce platforms and internal digital processes. Up to 80% of the consulting costs are funded, up to a maximum of € 400 per consultation. At the end, you will receive a detailed report that describes the current status and provides concrete recommendations for optimization and further development.",{"type":126,"content":418},[419,423],{"text":420,"type":130,"marks":421},"2. Strategy consulting - 50% funding:",[422],{"type":414},{"text":424,"type":130}," Based on the strategy consulting, we develop a customized digital strategy for your company. We work closely with you to develop a comprehensive strategy that integrates all relevant digital channels and tools. This includes target definition, strategy development and action planning. 50% of the consulting costs are funded, up to a maximum of € 1,000 per consultation. 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We support you in the implementation of eCommerce solutions, the optimization of your social media presence, the development of online marketing campaigns and the introduction of digital tools and processes. Up to 30% of the costs, up to a maximum of €6,000, are funded for implementation measures. This includes the implementation of e-commerce solutions and professional services to support the digital transformation. Practical and immediately implementable solutions strengthen your digital presence and support your business goals.",{"type":126,"content":462},[463,465],{"text":464,"type":130},"You can find details on implementation funding here: ",{"text":466,"type":130,"marks":467},"https:\u002F\u002Fwww.kmudigital.at\u002Fumsetzungsfoerderung\u002Fkmudigital-umsetzungsfoerderung.html ",[468],{"type":433,"attrs":469},{"href":466,"uuid":46,"anchor":46,"target":435,"linktype":436},{"type":126},{"type":132,"attrs":472,"content":473},{"level":134},[474],{"text":475,"type":130},"Activate your full potential with our support",{"type":126,"content":477},[478],{"text":479,"type":130},"Take advantage of the opportunities offered by KMU.Digital funding and take the next step towards digitalization and success. Our agency offers you effective, convincing and fresh solutions in the areas of eCommerce and social media. ",{"type":126,"content":481},[482],{"text":483,"type":130},"Make an appointment for a consultation today and discover how we can activate your full potential. Contact us now!","Well thought-out communication strategies for your success!",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":487},[488],{"type":126,"content":489},[490],{"text":178,"marks":491},[],[493],{"_uid":182,"title":484,"noIndex":34,"ogImage":494,"ogTitle":484,"noFollow":34,"component":41,"description":496,"twitterImage":497,"twitterTitle":29,"ogDescription":496,"twitterDescription":29},{"id":330,"alt":331,"name":29,"focus":29,"title":29,"source":29,"filename":332,"copyright":29,"fieldtype":39,"meta_data":495,"is_private":34,"is_external_url":34},{"alt":331,"title":29,"source":29,"copyright":29},"In today's business world, a well-thought-out communication strategy is crucial for the success of a company. Clear and effective communication not only supports the achievement of goals, but also promotes customer trust and loyalty. ",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":498},{},"Kommunikation",{"id":501,"alt":502,"name":29,"focus":29,"title":29,"source":29,"filename":503,"copyright":29,"fieldtype":39,"meta_data":504,"is_private":34,"is_external_url":34},16829669,"CC_3","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fb39706443d\u002Fcc_3.jpg",{"alt":502,"title":29,"source":29,"copyright":29},{"id":501,"alt":502,"name":29,"focus":29,"title":29,"source":29,"filename":503,"copyright":29,"fieldtype":39,"meta_data":506,"is_private":34,"is_external_url":34},{"alt":502,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":508},{},"kommunikationsstrategien","en\u002Farticles\u002Fkommunikationsstrategien",130,[],"4af95ab8-c6ac-4752-833b-be23a769ea2e","2024-08-05T15:02:00.000Z",[],"articles\u002Fkommunikationsstrategien",[518],{"path":516,"name":46,"lang":51,"published":46},{"name":520,"created_at":521,"published_at":522,"updated_at":523,"id":524,"uuid":525,"content":526,"slug":649,"full_slug":650,"sort_by_date":46,"position":651,"tag_list":652,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":653,"first_published_at":654,"release_id":46,"lang":51,"path":46,"alternates":655,"default_full_slug":656,"translated_slugs":657},"Tipps zur Digitalisierung","2024-06-05T12:50:21.203Z","2024-11-11T14:38:53.140Z","2024-11-11T14:38:53.174Z",507267930,"845494d1-10d1-4017-bf50-2605607f2954",{"_uid":96,"body":527,"text":528,"title":624,"ctaLink":625,"ctaText":626,"pageSeo":632,"category":642,"ctaLabel":192,"ctaTitle":193,"cardImage":643,"component":20,"coverImage":645,"coverVideo":647,"ctaSubTitle":200},[],{"type":123,"content":529},[530,534,539,543,548,552,557,561,566,570,575,579,584,588,593,597,602,606,611,615,620],{"type":126,"content":531},[532],{"text":533,"type":130},"In order to remain relevant and grow as a company in a digitalised society, it is essential to digitalise and automate processes in the workflow. Roughly 7 out of 10 companies consider data protection requirements to be the biggest challenge when implementing digitalisation. Other challenges include the lack of specialists and the high demands of technological security. Do these problems sound familiar to you? Then the following tips will help you with the digitalisation of your company.",{"type":132,"attrs":535,"content":536},{"level":134},[537],{"text":538,"type":130},"1. A well-organised data management system",{"type":126,"content":540},[541],{"text":542,"type":130},"Digitalisation generates a lot of data, so it is essential to store it in a structured and organised way. A clear and logical system makes it easier to find the data you are looking for.",{"type":132,"attrs":544,"content":545},{"level":134},[546],{"text":547,"type":130},"2. Regular employee training",{"type":126,"content":549},[550],{"text":551,"type":130},"Everyone has to learn new processes first. As technology continues to advance, work processes change, which is why it is important to organise regular training sessions to provide employees with support and ensure that no one falls behind.",{"type":132,"attrs":553,"content":554},{"level":134},[555],{"text":556,"type":130},"3. Define the goals",{"type":126,"content":558},[559],{"text":560,"type":130},"Define which processes and workflows are to be digitalised. It is important to decide which processes will benefit most from automation in order to make working methods more efficient. This is then used to work on a strategy according to which digitalisation is implemented.",{"type":132,"attrs":562,"content":563},{"level":134},[564],{"text":565,"type":130},"4. Finding the right software",{"type":126,"content":567},[568],{"text":569,"type":130},"The proof of the pudding is in the eating. By trying out different programmes, you can find out which software meets your requirements and preferences.",{"type":132,"attrs":571,"content":572},{"level":134},[573],{"text":574,"type":130},"5. Optimise existing workflows",{"type":126,"content":576},[577],{"text":578,"type":130},"If a system is already in place, this is a good starting point for further digitalisation. The existing software applications usually offer APIs to expand them or automate processes. This allows employees' previous experience to be applied and expanded in order to utilise the full potential of the existing applications. As a result, costs can be reduced by using and expanding or optimising what already exists. ",{"type":132,"attrs":580,"content":581},{"level":134},[582],{"text":583,"type":130},"6. Security and data backup",{"type":126,"content":585},[586],{"text":587,"type":130},"Digitalisation means that data protection is more important than ever. Secure data transmission is essential and proper password protection must be ensured.",{"type":132,"attrs":589,"content":590},{"level":134},[591],{"text":592,"type":130},"7. Step-by-step integration",{"type":126,"content":594},[595],{"text":596,"type":130},"Humans are creatures of habit and are slow to adapt to changes. Gradual integration allows employees to slowly get used to the new workflows and accept them. Making changes too quickly leads to overwhelm and can have negative effects.",{"type":132,"attrs":598,"content":599},{"level":134},[600],{"text":601,"type":130},"8. Pay attention to the needs of your employees",{"type":126,"content":603},[604],{"text":605,"type":130},"Listen to feedback from your employees. They are best placed to judge whether the changes are having a positive impact or whether recurring problems are making work more difficult than before.",{"type":132,"attrs":607,"content":608},{"level":404},[609],{"text":610,"type":130},"9. Communicate changes",{"type":126,"content":612},[613],{"text":614,"type":130},"Changes must be communicated clearly so employees are not surprised when they come into effect. This prevents people from not finding their way around and stumbling aimlessly through the programmes.",{"type":132,"attrs":616,"content":617},{"level":134},[618],{"text":619,"type":130},"10. Get experts on board",{"type":126,"content":621},[622],{"text":623,"type":130},"Not everything can be solved in-house. Some problems require specialists who have the necessary knowledge and experience. Agencies have experienced specialists who can support you in the digitalisation of your company.","10 tips for digitalisation",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":627},[628],{"type":126,"content":629},[630],{"text":178,"marks":631},[],[633],{"_uid":182,"title":634,"noIndex":34,"ogImage":635,"ogTitle":634,"noFollow":34,"component":41,"description":634,"twitterImage":640,"twitterTitle":29,"ogDescription":634,"twitterDescription":29},"Tipps Digitalisierung",{"id":636,"alt":637,"name":29,"focus":29,"title":29,"source":29,"filename":638,"copyright":29,"fieldtype":39,"meta_data":639,"is_private":34,"is_external_url":34},16146431,"Digitalisierung_Artikel 2","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F1f88afd3dc\u002Fdigitalisierung_artikel-2.png",{"alt":637,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":641},{},"Digitalisierung",{"id":636,"alt":637,"name":29,"focus":29,"title":29,"source":29,"filename":638,"copyright":29,"fieldtype":39,"meta_data":644,"is_private":34,"is_external_url":34},{"alt":637,"title":29,"source":29,"copyright":29},{"id":636,"alt":637,"name":29,"focus":29,"title":29,"source":29,"filename":638,"copyright":29,"fieldtype":39,"meta_data":646,"is_private":34,"is_external_url":34},{"alt":637,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":648},{},"tipps-zur-digitalisierung","en\u002Farticles\u002Ftipps-zur-digitalisierung",160,[],"22066976-b18c-4dbf-b3f1-b3916a701f4b","2024-07-01T23:59:00.000Z",[],"articles\u002Ftipps-zur-digitalisierung",[658],{"path":656,"name":46,"lang":51,"published":46},{"name":660,"created_at":661,"published_at":662,"updated_at":663,"id":664,"uuid":665,"content":666,"slug":754,"full_slug":755,"sort_by_date":46,"position":756,"tag_list":757,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":758,"first_published_at":759,"release_id":46,"lang":51,"path":46,"alternates":760,"default_full_slug":761,"translated_slugs":762},"Warum Digitalisierung auch 2024 wichtig ist","2024-06-05T12:50:00.166Z","2024-11-11T14:38:52.492Z","2024-11-11T14:38:52.530Z",507267925,"2f73f1d4-d5e6-4ea1-a887-138ea5287434",{"_uid":96,"body":667,"text":668,"title":729,"ctaLink":730,"ctaText":731,"pageSeo":737,"category":642,"ctaLabel":192,"ctaTitle":193,"cardImage":748,"component":20,"coverImage":750,"coverVideo":752,"ctaSubTitle":200},[],{"type":123,"content":669},[670,674,678,683,687,692,696,701,705,710,714],{"type":126,"content":671},[672],{"text":673,"type":130},"Around two thirds of the companies surveyed stated that they see digitalisation as an opportunity for their company. Digitalisation is progressing at groundbreaking speed and has never been as relevant as it is today. It is hard to imagine everyday life without digitalisation. Many everyday processes, both private and professional, are increasingly based on digital processes. Communication, shopping and even work are increasingly taking place digitally.",{"type":126,"content":675},[676],{"text":677,"type":130},"The term digitalisation describes the shift from analogue processes to digital, automated processes. In order to adapt to the spirit of the times and remain relevant as a company and continue to develop, it is therefore essential to rely on a digital infrastructure.",{"type":132,"attrs":679,"content":680},{"level":134},[681],{"text":682,"type":130},"Efficiency and flexibility",{"type":126,"content":684},[685],{"text":686,"type":130},"The automation of repetitive processes reduces the workload of employees and minimises the potential for errors to enable a smoother and faster process. The reduced workload does not result in the rationalisation of employees, but means that they can turn their attention to more important, more relevant tasks that drive the company forward. Work is also more flexible. As data can be accessed from anywhere, working models such as working from home are made possible.",{"type":132,"attrs":688,"content":689},{"level":134},[690],{"text":691,"type":130},"Crisis resistance",{"type":126,"content":693},[694],{"text":695,"type":130},"The coronavirus crisis has shown that a digitalised company structure makes it more resistant to such crises and protects companies from serious setbacks. The crisis triggered a surge in digitalisation and many companies saw this as an opportunity to optimise existing operations or tap into new business areas. Digitalisation is progressing steadily, which is why it is important for companies not to rest on their laurels but to continue digitalising their business.",{"type":132,"attrs":697,"content":698},{"level":134},[699],{"text":700,"type":130},"Customers take centre stage",{"type":126,"content":702},[703],{"text":704,"type":130},"Customers also experience many advantages through digitalisation. The filter functions make it easier and quicker to search a company's offering for relevant information.",{"type":132,"attrs":706,"content":707},{"level":134},[708],{"text":709,"type":130},"Opening up new market areas",{"type":126,"content":711},[712],{"text":713,"type":130},"Another advantage is the expansion of the market field. Global networking also offers the opportunity to attract and serve international customers. A multilingual website enables smooth communication between customers and the company.",{"type":126,"content":715},[716,718,727],{"text":717,"type":130},"You can read about how we supported MEHLER Elektrotechnik with digitalisation in ",{"text":719,"type":130,"marks":720},"this case study",[721],{"type":433,"attrs":722},{"href":723,"uuid":724,"anchor":46,"target":725,"linktype":726},"\u002Fprojects\u002Fmehler-elektrotechnik-online-katalog","8f69cb8f-f695-4a56-a8d8-9180e4c3f47e","_self","story",{"text":728,"type":130},".","Why digitalisation is so important in 2024",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":732},[733],{"type":126,"content":734},[735],{"text":178,"marks":736},[],[738],{"_uid":739,"title":729,"noIndex":34,"ogImage":740,"ogTitle":729,"noFollow":34,"component":41,"description":745,"twitterImage":746,"twitterTitle":29,"ogDescription":745,"twitterDescription":29},"269b2ecc-f4a8-4313-9c37-eb5a7f616df3",{"id":741,"alt":742,"name":29,"focus":29,"title":29,"source":29,"filename":743,"copyright":29,"fieldtype":39,"meta_data":744,"is_private":34,"is_external_url":34},16146432,"Digitalisierung_Artikel 1","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fa8487da055\u002Fdigitalisierung_artikel-1.png",{"alt":742,"title":29,"source":29,"copyright":29},"Digitalisation is taking on an increasingly important role, especially for companies. The changes are creating numerous benefits for the company and its employees as well as its customers.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":747},{},{"id":741,"alt":742,"name":29,"focus":29,"title":29,"source":29,"filename":743,"copyright":29,"fieldtype":39,"meta_data":749,"is_private":34,"is_external_url":34},{"alt":742,"title":29,"source":29,"copyright":29},{"id":741,"alt":742,"name":29,"focus":29,"title":29,"source":29,"filename":743,"copyright":29,"fieldtype":39,"meta_data":751,"is_private":34,"is_external_url":34},{"alt":742,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":753},{},"digitalisierung-2024","en\u002Farticles\u002Fdigitalisierung-2024",140,[],"c232ccd3-5fc4-4242-8674-d184fba13c77","2024-05-06T15:02:00.000Z",[],"articles\u002Fdigitalisierung-2024",[763],{"path":761,"name":46,"lang":51,"published":46},{"name":765,"created_at":766,"published_at":767,"updated_at":768,"id":769,"uuid":770,"content":771,"slug":936,"full_slug":937,"sort_by_date":46,"position":938,"tag_list":939,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":940,"first_published_at":941,"release_id":46,"lang":51,"path":46,"alternates":942,"default_full_slug":943,"translated_slugs":944},"Tipps Unternehmensimage","2024-04-04T14:08:25.959Z","2025-02-11T13:20:26.040Z","2025-02-11T13:20:26.067Z",473001961,"98ad07a7-42ee-4c15-9b9e-34a160246f89",{"_uid":96,"body":772,"text":773,"title":911,"ctaLink":912,"ctaText":913,"pageSeo":919,"category":191,"ctaLabel":192,"ctaTitle":193,"cardImage":930,"component":20,"coverImage":932,"coverVideo":934,"ctaSubTitle":200},[],{"type":123,"content":774},[775,783,790,798,805,813,820,828,835,843,850,858,865,873,880,888,895,896,904],{"type":132,"attrs":776,"content":777},{"level":134},[778],{"text":779,"type":130,"marks":780},"1. 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Efficiency and effectiveness",[886],{"type":438,"attrs":887},{"color":29},{"type":126,"content":889},[890],{"text":891,"type":130,"marks":892},"By combining different channels, you can increase the efficiency of your marketing campaign, which in turn can lead to higher returns on your marketing investment.",[893],{"type":438,"attrs":894},{"color":29},{"type":126},{"type":132,"attrs":897,"content":898},{"level":134},[899],{"text":900,"type":130,"marks":901},"But what should you consider before launching your multichannel campaign?",[902],{"type":438,"attrs":903},{"color":29},{"type":126,"content":905},[906],{"text":907,"type":130,"marks":908},"Multichannel campaigns can quickly become costly and time-consuming when using paid ads, as the content should be adapted to the relevant target group for each platform. 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A campaign goes viral when it is considered particularly interesting, funny or worth seeing. It remains in the conversation and is spread by users via the platform or across platforms without the company itself having anything to do with it. If high-quality content is offered that provides added value for users, the chance of it becoming a viral campaign increases. This in turn results in greater reach, longer visibility and is remembered for longer.",{"type":132,"attrs":1283,"content":1284},{"level":134},[1285],{"text":1286,"type":130},"Tips for your social media campaign",{"type":132,"attrs":1288,"content":1289},{"level":134},[1290],{"text":1291,"type":130},"1. Be active where your target group is",{"type":126,"content":1293},[1294],{"text":1295,"type":130},"Does your target group spend a lot of time online and are they mainly on newer platforms such as TikTok? Then there is little benefit in presenting yourself via print media or on Facebook. 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Whether it's specific questions or simple reactions from users, stay on the ball and observe what the interactions look like. Intervene when there are questions and enjoy the exchange with your target group.",{"type":132,"attrs":1324,"content":1325},{"level":134},[1326],{"text":1327,"type":130},"5. Learn from mistakes and stay present",{"type":126,"content":1329},[1330],{"text":1331,"type":130},"Mistakes happen and campaigns can also backfire. Don't take it lightly if your campaign is less successful and try to learn from it for the next time. If there are shitstorms, stay present and don't disappear from the scene. Minor mistakes can often lead to a fun follow-up campaign. 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Online campaigns are usually used as part of multichannel campaigns - i.e. via several channels simultaneously - over a certain period of time.",[1457],{"type":438,"attrs":1458},{"color":29},"Types of campaigns",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":1462},[1463],{"type":126,"content":1464},[1465],{"text":178,"marks":1466},[],[],{"id":1469,"alt":1470,"name":29,"focus":29,"title":29,"source":29,"filename":1471,"copyright":29,"fieldtype":39,"meta_data":1472,"is_external_url":34},13122642,"Kampagnenplanung","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2872x1616\u002Fd65881e435\u002Fkampagnen_arten.jpg",{},{"id":1469,"alt":1470,"name":29,"focus":29,"title":29,"source":29,"filename":1471,"copyright":29,"fieldtype":39,"meta_data":1474,"is_external_url":34},{},"arten-von-kampagnen","en\u002Farticles\u002Farten-von-kampagnen",170,[],"68b7545e-1c79-471c-b0e2-eca820e843f6",[],"articles\u002Farten-von-kampagnen",[1483],{"path":1481,"name":46,"lang":51,"published":46},{"name":1485,"created_at":1486,"published_at":1487,"updated_at":1488,"id":1489,"uuid":1490,"content":1491,"slug":1584,"full_slug":1585,"sort_by_date":46,"position":1586,"tag_list":1587,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":1588,"first_published_at":1257,"release_id":46,"lang":51,"path":46,"alternates":1589,"default_full_slug":1590,"translated_slugs":1591},"Alles um Kampagnen","2024-04-04T14:08:31.280Z","2024-11-11T14:38:53.821Z","2024-11-11T14:38:53.851Z",473002268,"9085181e-6f02-4788-9f03-f05629815be3",{"_uid":96,"body":1492,"text":1493,"title":1568,"ctaLink":1569,"ctaText":1570,"pageSeo":1576,"category":191,"ctaLabel":192,"ctaTitle":193,"cardImage":1577,"component":20,"coverImage":1582,"ctaSubTitle":200},[],{"type":123,"content":1494},[1495,1499,1539,1544,1548,1552,1556,1561],{"type":126,"content":1496},[1497],{"text":1498,"type":130},"But what exactly is a marketing campaign? A marketing campaign is usually a temporary action by a company that aims to achieve a predetermined result. Various channels are used to reach the target group. Channels can be, for example",{"type":1500,"content":1501},"bullet_list",[1502,1509,1515,1521,1527],{"type":1503,"content":1504},"list_item",[1505],{"type":126,"content":1506},[1507],{"text":1508,"type":130},"TV, radio",{"type":1503,"content":1510},[1511],{"type":126,"content":1512},[1513],{"text":1514,"type":130},"Online ads",{"type":1503,"content":1516},[1517],{"type":126,"content":1518},[1519],{"text":1520,"type":130},"Social media",{"type":1503,"content":1522},[1523],{"type":126,"content":1524},[1525],{"text":1526,"type":130},"Print advertising",{"type":1503,"content":1528},[1529,1538],{"type":126,"content":1530},[1531,1536],{"text":1532,"type":130,"marks":1533},"E",[1534],{"type":438,"attrs":1535},{"color":29},{"text":1537,"type":130},"mail marketing",{"type":126},{"type":132,"attrs":1540,"content":1541},{"level":134},[1542],{"text":1543,"type":130},"Planning is the be-all and end-all",{"type":126,"content":1545},[1546],{"text":1547,"type":130},"So how do you start a successful campaign? With a lot of planning and company analysis. The decisive factor at the beginning is the definition of a clear, measurable goal. Measurable means that the desired result can be easily monitored and evaluated during and after the campaign using defined KPIs (key performance indicators). This is helpful for measuring the success of the campaign and initiating follow-up measures. Potential goals of a marketing campaign can include increasing sales, building the company's image or expanding its reach.",{"type":126,"content":1549},[1550],{"text":1551,"type":130},"Once the objective of the campaign has been defined, the next step is targeting. Targeting refers to who is to be specifically addressed with the campaign - in this sense also the target group definition. Companies often already have their target group pre-defined, but it is still important to take another look at this for each campaign. Different campaign goals are sometimes also relevant for other people and require targeting adjustments.",{"type":126,"content":1553},[1554],{"text":1555,"type":130},"Once the objective and targeting have been defined, the next step is to address the right channels. Adapted to the objective and target group, some channels prove to be more useful than others. Where can I find potentially interested people and will they respond to my content? Once this question has been answered, there are usually already some suitable channels for the campaign.",{"type":132,"attrs":1557,"content":1558},{"level":134},[1559],{"text":1560,"type":130},"Stay exciting",{"type":126,"content":1562},[1563],{"text":1564,"type":130,"marks":1565},"No matter how long and intensive the planning is, the content is ultimately what attracts interested parties. That's why it's important to deliver clear added value and stay in people's minds with innovative ideas. Whether it's information worth knowing, funny phrases or emotional memories, people want to be picked up and surrounded by exciting content. In the best case scenario, the target group wants to become an active part of the campaign. Brand-specific hashtags, exclusive image and video material and even competitions increase the potential for interaction. If they actively participate in something and thus become part of the community, emotions and feelings will be involved and the campaign will be remembered for longer in the long term.",[1566],{"type":438,"attrs":1567},{"color":29},"Everything about campaigns",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":1571},[1572],{"type":126,"content":1573},[1574],{"text":178,"marks":1575},[],[],{"id":1578,"alt":1579,"name":29,"focus":29,"title":29,"source":29,"filename":1580,"copyright":29,"fieldtype":39,"meta_data":1581,"is_external_url":34},13122644,"Kampagnenerstellung","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2184x1229\u002F75b7242221\u002Falles_kampagnen.jpg",{},{"id":1578,"alt":1579,"name":29,"focus":29,"title":29,"source":29,"filename":1580,"copyright":29,"fieldtype":39,"meta_data":1583,"is_external_url":34},{},"alles-um-kampagnen","en\u002Farticles\u002Falles-um-kampagnen",180,[],"ee012830-5a0e-45c6-a01e-ad8e9c6001b9",[],"articles\u002Falles-um-kampagnen",[1592],{"path":1590,"name":46,"lang":51,"published":46},{"name":1594,"created_at":1595,"published_at":1596,"updated_at":1597,"id":1598,"uuid":1599,"content":1600,"slug":1666,"full_slug":1667,"sort_by_date":46,"position":1668,"tag_list":1669,"is_startpage":34,"parent_id":205,"meta_data":46,"group_id":1670,"first_published_at":1257,"release_id":46,"lang":51,"path":46,"alternates":1671,"default_full_slug":1672,"translated_slugs":1673},"3D Visualisierungen NKE","2024-04-04T14:08:29.934Z","2024-11-11T14:38:54.133Z","2024-11-11T14:38:54.155Z",473002098,"5e6baf83-6822-4c9a-8975-c5d883288df6",{"_uid":96,"body":1601,"text":1602,"title":1649,"ctaLink":1650,"ctaText":1651,"pageSeo":1657,"category":1658,"ctaLabel":192,"ctaTitle":193,"cardImage":1659,"component":20,"coverImage":1664,"ctaSubTitle":200},[],{"type":123,"content":1603},[1604,1612,1619,1626,1632,1640],{"type":132,"attrs":1605,"content":1606},{"level":134},[1607],{"text":1608,"type":130,"marks":1609},"The process",[1610],{"type":438,"attrs":1611},{"color":29},{"type":126,"content":1613},[1614],{"text":1615,"type":130,"marks":1616},"After a personal meeting with the customer, we received all the CAD files for the gearboxes and ball bearings from them. These files were converted by us and then reworked in the 3D program Blender. To begin with, the converted models were checked and any conversion errors were corrected or remodeled. In the next step, appropriate textures were selected and applied to the object. The objects were then staged and the ball bearings aligned with the motors\u002Fgears. Our aim was to make the representation of the objects in the final animation as realistic as possible. Once the post-processing was completed and approved by the client, we got to work on the animations. The main aim was to make the movement look as realistic as possible and comply with the laws of physics. For this purpose, the animation was created using mathematical equations to provide an object with a basic movement and automatically display all subsequent objects at the correct speed. The movements of the camera were also decisive factors in the animation.",[1617],{"type":438,"attrs":1618},{"color":29},{"type":126,"content":1620},[1621],{"text":1622,"type":130,"marks":1623},"In order to present these files to the customer, they first had to be converted into a video consisting of rendered individual images or frames.  After any adjustments to the 3D animation, text overlays were created using Adobe After-Effects and inserted into the final video.",[1624],{"type":438,"attrs":1625},{"color":29},{"type":126,"content":1627},[1628],{"text":441,"type":130,"marks":1629},[1630],{"type":438,"attrs":1631},{"color":29},{"type":132,"attrs":1633,"content":1634},{"level":134},[1635],{"text":1636,"type":130,"marks":1637},"The advantages",[1638],{"type":438,"attrs":1639},{"color":29},{"type":126,"content":1641},[1642,1647],{"text":1643,"type":130,"marks":1644},"In reality, it is not possible to see inside a rotating wind turbine or the gears of a moving train. All the processes in these machines would be much too fast and not visible to the human eye. ",[1645],{"type":438,"attrs":1646},{"color":29},{"text":1648,"type":130},"in addition to providing a safe insight into this process, 3D visualizations also offer the possibility of displaying individual parts of gears in motion and regulating the speed in such a way that certain processes become clearly visible.","3D animations NKE",{"id":29,"url":170,"email":170,"linktype":171,"fieldtype":172,"cached_url":170},{"type":123,"content":1652},[1653],{"type":126,"content":1654},[1655],{"text":178,"marks":1656},[],[],"Film und Animation, Projekt",{"id":1660,"alt":1661,"name":29,"focus":29,"title":29,"source":29,"filename":1662,"copyright":29,"fieldtype":39,"meta_data":1663,"is_external_url":34},11529972,"3D Visualisierung eines Windrades","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fa313e06018\u002Fproduktanimation.jpg",{},{"id":1660,"alt":1661,"name":29,"focus":29,"title":29,"source":29,"filename":1662,"copyright":29,"fieldtype":39,"meta_data":1665,"is_external_url":34},{},"3d-visualisierungen-nke","en\u002Farticles\u002F3d-visualisierungen-nke",190,[],"3914a34f-6838-4d4f-a645-c22c40508e04",[],"articles\u002F3d-visualisierungen-nke",[1674],{"path":1672,"name":46,"lang":51,"published":46},176,[191,6,1677,1678,1679,337,1680,1681],"Services","Techday","Förderung","Web","Neuigkeiten"]