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Whether it is a trade fair, a sales promotion or a corporate event - the success of such events depends largely on how well they succeed in attracting the attention of the target group and leaving a lasting impression.",{"type":124,"content":1354},[1355],{"text":1356,"type":122},"Our expertise lies in developing fresh concepts that stand out from the crowd and impress. We plan and implement measures that are not only creative, but also precisely tailored to the needs and goals of our customers. This is how we ensure that every event is a complete success.",{"type":116,"attrs":1358,"content":1359},{"level":747},[1360],{"text":1361,"type":122},"Concrete implementation: from idea to reality",{"type":124,"content":1363},[1364],{"text":1365,"type":122},"The path from idea to successful implementation can often be rocky. 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As an external partner, we activate the full potential of your company by developing innovative approaches and implementing them consistently. In this way, we ensure that our clients are not only successful today, but also in the future. ",{"type":124,"content":1391},[1392],{"text":1393,"type":122},"Ready to activate your full potential? ",{"type":113,"content":1395},[1396],{"type":124,"content":1397},[1398],{"text":1399,"type":122},"You know the situation: in today's fast-moving business world, it is crucial to constantly develop and implement new ideas in order to remain competitive. Companies that want to develop continuously are often faced with the challenge of how to anchor this innovative strength in their structures in the long term. This is where the added value of external partners such as Werbeberg comes into play: We activate your company's full potential and ensure that innovation and freshness are present in every communication measure.","Innovation and freshness: why companies should rely on external partners",{"id":29,"url":257,"email":257,"linktype":258,"fieldtype":259,"cached_url":257},{"type":113,"content":1403},[1404],{"type":124,"content":1405},[1406],{"text":1269,"marks":1407},[],[1409],{"_uid":1273,"title":1400,"noIndex":34,"ogImage":1410,"ogTitle":1400,"noFollow":34,"component":41,"description":1412,"twitterImage":1413,"twitterTitle":29,"ogDescription":1412,"twitterDescription":29},{"id":1276,"alt":1277,"name":29,"focus":29,"title":29,"source":29,"filename":1278,"copyright":29,"fieldtype":39,"meta_data":1411,"is_external_url":34},{"alt":1277,"title":29,"source":29,"copyright":29},"In today's fast-paced business world, it is crucial to constantly develop and implement new ideas in order to remain competitive. As an external partner, we ensure that innovation and freshness are present in every communication measure.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1414},{},{"id":1416,"alt":1417,"name":29,"focus":29,"title":29,"source":29,"filename":1418,"copyright":29,"fieldtype":39,"meta_data":1419,"is_external_url":34},17134243,"Zwei Personen lesen einen Produktkatalog.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2703x1521\u002F485de9baee\u002Fdesign-trends.png",{"alt":1417,"title":29,"source":29,"copyright":29},{"id":1416,"alt":1417,"name":29,"focus":29,"title":29,"source":29,"filename":1418,"copyright":29,"fieldtype":39,"meta_data":1421,"is_external_url":34},{"alt":1417,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1423},{},"innovation-frische","en\u002Farticles\u002Finnovation-frische",[],"117d25e3-7970-4f7c-b603-c97b2b7b6e1b","2024-11-26T15:02:00.000Z",[],"articles\u002Finnovation-frische",[1432],{"path":1430,"name":46,"lang":51,"published":46},{"name":1434,"created_at":1435,"published_at":1436,"updated_at":1437,"id":1438,"uuid":1439,"content":1440,"slug":1731,"full_slug":1732,"sort_by_date":46,"position":1733,"tag_list":1734,"is_startpage":34,"parent_id":294,"meta_data":46,"group_id":1735,"first_published_at":1736,"release_id":46,"lang":51,"path":46,"alternates":1737,"default_full_slug":1738,"translated_slugs":1739},"Europoean 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including people with hearing, cognitive, neurological, physical and visual impairments.",[],{"_uid":1489,"anchor":29,"columns":108,"modules":1490,"component":240},"83ffd0bd-026f-432d-8d27-ac37b45fc476",[1491,1498],{"_uid":1492,"image":1493,"colspan":164,"rowspan":164,"component":173,"addBackdrop":34},"5d37e7ca-e914-45e8-b31d-46c570a83b44",{"id":1494,"alt":1495,"name":29,"focus":29,"title":29,"source":29,"filename":1496,"copyright":29,"fieldtype":39,"meta_data":1497,"is_external_url":34},18061829,"Physical limitations with icons","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2880x2111\u002Fb1df8ba243\u002Fphysische-einschrankungen_englisch.png",{"alt":1495,"title":29,"source":29,"copyright":29},{"_uid":1499,"text":1500,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"d35d12db-d2bd-47a1-b8ea-282e9a7f7e47",{"type":113,"content":1501},[1502],{"type":124,"content":1503},[1504],{"text":1505,"type":122},"The picture\u002Ftable shows different types of disabilities that can happen to anyone, so it's important to consider them when developing websites for accessibility or providing products to people.",{"_uid":1507,"anchor":29,"columns":108,"modules":1508,"component":240},"475351ca-94c1-4723-87ae-c0e2142e8817",[1509,1541],{"_uid":1510,"text":1511,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"831d236d-90d7-4f6b-ae49-985e6ae1fb7d",{"type":113,"content":1512},[1513,1518,1522,1532],{"type":116,"attrs":1514,"content":1515},{"level":118},[1516],{"text":1517,"type":122},"What does this mean for your company and your website?",{"type":124,"content":1519},[1520],{"text":1521,"type":122},"From June 28, 2025, all digital products and services must be accessible and comply with the Web Content Accessibility Guidelines (WCAG) 2.2.",{"type":124,"content":1523},[1524,1528,1530],{"text":1525,"type":122,"marks":1526},"WCAG Level A:",[1527],{"type":388},{"type":1529},"hard_break",{"text":1531,"type":122},"Level A forms the basis for accessible design. The key requirements include avoiding keyboard traps to ensure that all functions can be operated using the keyboard. In addition, ALT texts must be provided for non-textual content in order to make information accessible to people with visual impairments. Subtitles for videos are also required to provide access for deaf or hard of hearing users.",{"type":124,"content":1533},[1534,1538,1539],{"text":1535,"type":122,"marks":1536},"WCAG Level AA:",[1537],{"type":388},{"type":1529},{"text":1540,"type":122},"Level AA extends the requirements of Level A and focuses on a more comprehensive user experience. This includes ensuring sufficient color contrast to promote readability: A contrast ratio of at least 4.5:1 for text sizes up to 18pt and 3:1 for larger text sizes is required. In addition, navigation elements must be designed consistently to facilitate orientation. Precise labeling for form fields is also important to avoid confusion for users.",{"_uid":1542,"image":1543,"colspan":164,"rowspan":164,"component":173,"addBackdrop":34},"834d41cc-ee30-44ff-bde4-0fd9e960811f",{"id":1544,"alt":1545,"name":29,"focus":29,"title":29,"source":29,"filename":1546,"copyright":29,"fieldtype":39,"meta_data":1547,"is_external_url":34},18061174,"Vergleich mit Level AA Farbkontrast und ohne, bei Sonneneinstrahlung","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3068x2086\u002F759235a75a\u002Flevel-aa-farbkontrast_v3.png",{"alt":1545,"title":29,"source":29,"copyright":29},{"_uid":1549,"anchor":29,"columns":164,"modules":1550,"component":240},"71dc5727-b98f-49c5-894a-127a9f65a45c",[1551,1646,1659,1672,1679],{"_uid":1552,"text":1553,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"fccd3953-e0f3-41c6-a630-391f7deca150",{"type":113,"content":1554},[1555,1560,1564,1572,1580,1588,1596,1600,1604],{"type":116,"attrs":1556,"content":1557},{"level":747},[1558],{"text":1559,"type":122},"What does accessibility mean for design and functionality?",{"type":124,"content":1561},[1562],{"text":1563,"type":122},"Accessibility is crucial for digital design and ensures that users can access content regardless of their abilities.",{"type":124,"content":1565},[1566,1570],{"text":1567,"type":122,"marks":1568},"Perceivability",[1569],{"type":388},{"text":1571,"type":122}," means that content should be accessible to all senses, for example through high-contrast design and ALT text for images.",{"type":124,"content":1573},[1574,1578],{"text":1575,"type":122,"marks":1576},"Usability",[1577],{"type":388},{"text":1579,"type":122}," ensures that users can easily navigate the content, which is supported by keyboard accessibility and clear navigation.",{"type":124,"content":1581},[1582,1586],{"text":1583,"type":122,"marks":1584},"Comprehensibility",[1585],{"type":388},{"text":1587,"type":122}," requires clear language and intuitive user interfaces for ease of use.",{"type":124,"content":1589},[1590,1594],{"text":1591,"type":122,"marks":1592},"Robustness",[1593],{"type":388},{"text":1595,"type":122}," ensures that content is displayed reliably in different browsers and on different devices.",{"type":124,"content":1597},[1598],{"text":1599,"type":122},"Adequate color contrast and legible fonts are important, as are accessible media content and correctly labeled forms.",{"type":124,"content":1601},[1602],{"text":1603,"type":122},"User-friendliness is improved by the following principles:",{"type":133,"content":1605},[1606,1616,1626,1636],{"type":136,"content":1607},[1608],{"type":124,"content":1609},[1610,1614],{"text":1611,"type":122,"marks":1612},"Simplicity:",[1613],{"type":388},{"text":1615,"type":122}," Intuitive interfaces",{"type":136,"content":1617},[1618],{"type":124,"content":1619},[1620,1624],{"text":1621,"type":122,"marks":1622},"Consistency:",[1623],{"type":388},{"text":1625,"type":122}," Uniform design",{"type":136,"content":1627},[1628],{"type":124,"content":1629},[1630,1634],{"text":1631,"type":122,"marks":1632},"Error tolerance:",[1633],{"type":388},{"text":1635,"type":122}," Easily correctable errors",{"type":136,"content":1637},[1638],{"type":124,"content":1639},[1640,1644],{"text":1641,"type":122,"marks":1642},"Feedback:",[1643],{"type":388},{"text":1645,"type":122}," Continuous user feedback",{"_uid":1647,"text":1648,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"f6b8ce4f-9999-458a-b20a-ab9f0e014713",{"type":113,"content":1649},[1650,1655],{"type":116,"attrs":1651,"content":1652},{"level":747},[1653],{"text":1654,"type":122},"Benefits of accessibility",{"type":124,"content":1656},[1657],{"text":1658,"type":122},"Accessibility offers social, ethical and business benefits: it promotes inclusion, expands the target audience and improves search engine visibility (SEO). It also boosts web performance and creates a pleasant user experience.",{"_uid":1660,"text":1661,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"e984be71-5dfc-482b-9ce5-955c073c81d9",{"type":113,"content":1662},[1663,1668],{"type":116,"attrs":1664,"content":1665},{"level":747},[1666],{"text":1667,"type":122},"What are the most common errors that occur with the EAA?",{"type":124,"content":1669},[1670],{"text":1671,"type":122},"According to WebAIM's “2024 Million” report, the most common accessibility errors include low contrast text, missing ALT text on images and missing form labels.",{"_uid":1673,"image":1674,"colspan":164,"rowspan":164,"component":173,"addBackdrop":34},"8edca767-35d3-4a34-b7e6-1d49afb4db21",{"id":1675,"alt":1676,"name":29,"focus":29,"title":29,"source":29,"filename":1677,"copyright":29,"fieldtype":39,"meta_data":1678,"is_external_url":34},18061032,"Home pages with most common WCAG 2 failures","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8369x4362\u002F914a4a431c\u002Fhaufigsten-barrierefreiheitsfehler_englisch.png",{"alt":1676,"title":29,"source":29,"copyright":29},{"_uid":1680,"text":1681,"colspan":164,"rowspan":164,"component":165,"addBackdrop":34},"14ef2155-8a7c-4f62-8b84-89f4938b6533",{"type":113,"content":1682},[1683,1688,1692],{"type":116,"attrs":1684,"content":1685},{"level":747},[1686],{"text":1687,"type":122},"Together for accessibility",{"type":124,"content":1689},[1690],{"text":1691,"type":122},"We support you in implementing the requirements of the EAA. Together, we activate the full potential of your digital presence and ensure that your website is accessible to all users. We not only look at the current requirements, but also develop long-term strategies to optimize user-friendliness for all target groups. Step by step, we work with you to create an accessible digital environment that future-proofs your business.",{"type":124,"content":1693},[1694],{"text":966,"type":122},{"type":113,"content":1696},[1697,1702],{"type":116,"attrs":1698,"content":1699},{"level":747},[1700],{"text":1701,"type":122},"What is the European Accessibility Act?",{"type":124,"content":1703},[1704],{"text":1705,"type":122},"Mandatory internet accessibility will come into force on June 28, 2025. 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