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Wir freuen uns auf deine Nachricht!",[],"Jetzt kontaktieren","Mehr erfahren?",{"id":818,"alt":819,"name":29,"focus":29,"title":29,"source":29,"filename":820,"copyright":29,"fieldtype":39,"meta_data":821,"is_external_url":34},89278853960579,"Laptop mit Leistungstest für 3D Upload und Tablet mit Mockup von Figma Buzz.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F829d090432\u002F2025_09_techdayrecap_header.png",{"alt":819,"title":29,"source":29,"copyright":29},{"id":818,"alt":819,"name":29,"focus":29,"title":29,"source":29,"filename":820,"copyright":29,"fieldtype":39,"meta_data":823,"is_external_url":34},{"alt":819,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":825},{},"Kontaktiere uns!","techday-recap-september","en\u002Farticles\u002Ftechday-recap-september",-290,[],"7e516e16-166a-431f-89c4-e10caafac91a","2025-09-10T14:02:32.015Z",[],"articles\u002Ftechday-recap-september",[836],{"path":834,"name":46,"lang":51,"published":46},{"name":838,"created_at":839,"published_at":840,"updated_at":841,"id":842,"uuid":843,"content":844,"slug":1054,"full_slug":1055,"sort_by_date":46,"position":1056,"tag_list":1057,"is_startpage":34,"parent_id":378,"meta_data":46,"group_id":1058,"first_published_at":840,"release_id":46,"lang":51,"path":46,"alternates":1059,"default_full_slug":1060,"translated_slugs":1061},"Mehr Nachhaltigkeit in deinem Design","2025-07-08T08:39:51.368Z","2025-08-05T14:00:00.044Z","2025-08-05T14:00:00.071Z",66659907072258,"4395c64c-b6b2-4191-99b8-ef81dd62ea55",{"_uid":845,"body":846,"text":1015,"title":1021,"ctaLink":1022,"ctaText":1025,"pageSeo":1031,"category":1042,"ctaLabel":1043,"ctaTitle":1044,"cardImage":1045,"component":20,"coverImage":1050,"coverVideo":1052,"ctaSubTitle":373},"d50ad1aa-4d80-42cf-9745-21db32478ba9",[847,910],{"_uid":848,"anchor":29,"columns":849,"modules":850,"component":283},"f9c59709-07b2-4fe1-a614-f35da8972b25","4",[851,882,889,896,903],{"_uid":852,"text":853,"colspan":849,"rowspan":158,"component":159,"addBackdrop":34},"21740b68-95b7-43e4-a8be-7134d58aea5d",{"type":113,"content":854},[855,862,866,870,874,878],{"type":116,"attrs":856,"content":857},{"level":118},[858],{"text":859,"type":122,"marks":860},"Print vs. Digital",[861],{"type":133},{"type":124,"content":863},[864],{"text":865,"type":122},"Digitization does not replace print - it makes it more targeted, resource-efficient, and smarter.",{"type":124,"content":867},[868],{"text":869,"type":122},"Print is still a large and important part of a brand's communication. With high-quality printed products, you give your target audience a physically tangible piece of your brand. By using high-quality paper, special finishes, or a unique format, you create an experience that cannot be replicated digitally, conveying appreciation and quality.",{"type":124,"content":871},[872],{"text":873,"type":122},"Get creative and stay memorable. With a unique design that sets you apart, you attract attention and stay in the memory of your customers. Not every customer group can be reached through digital means. Whether through mailings, flyers, or a printed catalog, your brand remains present for a longer time, is physically handled, and has a high recall value. Furthermore, you differentiate yourself from the competition and emphasize the character of your brand.",{"type":124,"content":875},[876],{"text":877,"type":122},"Whether it's a magazine, brochure, or catalog - physical print products are perceived by people as more serious and credible, and they feel more tangible and less fleeting than their digital counterpart.",{"type":124,"content":879},[880],{"text":881,"type":122},"Therefore, it can be said: Digitization does not replace print but shapes it more targeted, resource-efficient, and smarter.",{"_uid":883,"image":884,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"c5b4d6a3-1dc4-43fe-ab52-0f090dde52ee",{"id":885,"alt":886,"name":29,"focus":29,"title":29,"source":29,"filename":887,"copyright":29,"fieldtype":39,"meta_data":888,"is_external_url":34},66658351244845,"Icon vor High-quality materials as a special feature.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1584x1584\u002Fd6aa757f0d\u002F06_artikel2_grafiken_en1.png",{"alt":886,"title":29,"source":29,"copyright":29},{"_uid":890,"image":891,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"a18c84b4-e9be-4b25-a28b-50dd69040adf",{"id":892,"alt":893,"name":29,"focus":29,"title":29,"source":29,"filename":894,"copyright":29,"fieldtype":39,"meta_data":895,"is_external_url":34},66658351236652,"Icon for tangible product experience.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1584x1584\u002Fe06dbd7eb6\u002F06_artikel2_grafiken_en2.png",{"alt":893,"title":29,"source":29,"copyright":29},{"_uid":897,"image":898,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"f68387da-3da7-4e7e-ad83-3591b05e433c",{"id":899,"alt":900,"name":29,"focus":29,"title":29,"source":29,"filename":901,"copyright":29,"fieldtype":39,"meta_data":902,"is_external_url":34},66658351216169,"Icon for creative things will be remembered.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1584x1584\u002F47c6d87a48\u002F06_artikel2_grafiken_en3.png",{"alt":900,"title":29,"source":29,"copyright":29},{"_uid":904,"image":905,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"f74fb859-99ba-4d12-b160-3ef0fa1c999a",{"id":906,"alt":907,"name":29,"focus":29,"title":29,"source":29,"filename":908,"copyright":29,"fieldtype":39,"meta_data":909,"is_external_url":34},66658351191590,"Icon for physical ist targeted and credible.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1584x1584\u002Ff1bfde6a66\u002F06_artikel2_grafiken_en4.png",{"alt":907,"title":29,"source":29,"copyright":29},{"_uid":911,"anchor":29,"columns":158,"modules":912,"component":283},"875f414f-31de-4617-801a-5b64f8719063",[913,947,954,1007],{"_uid":914,"text":915,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"3141bfe7-ec84-4bdf-87ce-fd720442b9c2",{"type":113,"content":916},[917,924,928,932,939,943],{"type":116,"attrs":918,"content":919},{"level":118},[920],{"text":921,"type":122,"marks":922},"Digital Prepress & Proofing",[923],{"type":133},{"type":124,"content":925},[926],{"text":927,"type":122},"Prepress is an essential part of print production that contributes to sustainability. As the name suggests, this phase occurs before printing. The design of printed materials is finalized in this step, colors are checked, and final print data is created. In the past, physical test prints were used to verify color accuracy before actual printing. This process involved high material and resource consumption due to the production of small quantities. With digitalization, a resource-efficient alternative was developed: soft proofing. Soft proofing involves working with properly calibrated monitors and standardized color profiles to verify color accuracy.",{"type":124,"content":929},[930],{"text":931,"type":122},"Digital prepress enables more efficient, resource-efficient, and error-free work. It saves both material and energy, as well as time, by integrating automated processes.",{"type":116,"attrs":933,"content":934},{"level":118},[935],{"text":936,"type":122,"marks":937},"Combination of Print and Digital",[938],{"type":133},{"type":124,"content":940},[941],{"text":942,"type":122},"Print or Digital? Our answer: One does not have to exclude the other!",{"type":124,"content":944},[945],{"text":946,"type":122},"By combining print and digital content, your print product not only serves the function of \"informing\" but also that of \"interacting.\" By using QR codes and NFC chips, you can link your physical prints to additional digital content, interactive offers such as an online shop, or videos. The digital extension significantly increases the utility value of the print product, as well as its relevance and lifespan.",{"_uid":948,"image":949,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"017ba75a-1efc-4f12-9c76-73a1d58bbfeb",{"id":950,"alt":951,"name":29,"focus":29,"title":29,"source":29,"filename":952,"copyright":29,"fieldtype":39,"meta_data":953,"is_external_url":34},66643752341850,"QR-Code auf einem Produktflyer, der zur Unternehmenswebseite führt.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3507x1972\u002Fad9fe3362f\u002F06_artikel2_grafik2.jpg",{"alt":951,"title":29,"source":29,"copyright":29},{"_uid":955,"text":956,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"2d87f484-423e-4124-9101-554e9eaa78fc",{"type":113,"content":957},[958,965,969,973,981,985,992,996,1003],{"type":116,"attrs":959,"content":960},{"level":118},[961],{"text":962,"type":122,"marks":963},"Optimized Production of Products and Environmentally Friendly Materials",[964],{"type":133},{"type":124,"content":966},[967],{"text":968,"type":122},"To avoid overpressure, there is the Print on Demand system - a print product is only printed when it is actually needed or ordered. This not only avoids overproduction, but also saves storage space.",{"type":124,"content":970},[971],{"text":972,"type":122},"If you also want to focus on environmental friendliness in the materials used, you can pay attention to the following:",{"type":116,"attrs":974,"content":976},{"level":975},3,[977],{"text":978,"type":122,"marks":979},"Recycled Paper",[980],{"type":133},{"type":124,"content":982},[983],{"text":984,"type":122},"Papers made from recycled paper or paper fibers consume less energy. The process of converting wood fibers into paper is very energy-intensive and releases pollutants that burden the environment. With certain certifications, you ensure that the paper used for your print products has been environmentally friendly produced and meets a certain quality standard.",{"type":116,"attrs":986,"content":987},{"level":975},[988],{"text":989,"type":122,"marks":990},"Climate-Neutral Printing",[991],{"type":133},{"type":124,"content":993},[994],{"text":995,"type":122},"The production of print products emits CO2 and is therefore a burden on our climate. This can be counteracted with climate-neutral printing - the amount of emitted CO2 emissions is offset through certified climate protection programs. For each print job, the respective contribution to a project is calculated and added as a small additional cost - this way, the generated CO2 amount is offset and something is given back to the environment.",{"type":116,"attrs":997,"content":998},{"level":975},[999],{"text":1000,"type":122,"marks":1001},"Recyclable Materials",[1002],{"type":133},{"type":124,"content":1004},[1005],{"text":1006,"type":122},"Paper is a material with high recycling value. The paper fibers can be reused ten to 25 times. Therefore, it is advisable to use paper for single use, for example in packaging. These are designed to protect the product during transport. After unpacking, the packaging is usually no longer used and is disposed of. Proper disposal and waste separation are also important here so that the materials can be recycled and reused.",{"_uid":1008,"text":1009,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"d0bf7f95-b4f9-4ac2-901d-fbc9dbea1060",{"type":113,"content":1010},[1011],{"type":124,"content":1012},[1013],{"text":1014,"type":122},"Print design is still relevant in the digital age and plays an important role in brand communication. With digital processes and digital prepress, both materials and resources are conserved, avoiding large amounts of waste and proof prints. Digital enhancements increase the utility value of printed materials and also enhance their relevance and lifespan. Therefore, combining print and digital solutions smartly creates efficient and environmentally conscious work practices and also enhances the effectiveness of communication measures.",{"type":113,"content":1016},[1017],{"type":124,"content":1018},[1019],{"text":1020,"type":122},"Are print media still relevant in our digital world today? With the increasing digitalization of processes and systems, the use of printed materials has decreased, but they have not become obsolete and are being used more efficiently and environmentally friendly through digital innovations and improvements. So how do you design your print media to be more environmentally conscious and make production more sustainable?","More sustainability in your design",{"id":29,"url":1023,"email":1023,"linktype":1024,"fieldtype":298,"cached_url":1023},"office@werbeberg.at","email",{"type":113,"content":1026},[1027],{"type":124,"content":1028},[1029],{"text":1030,"type":122},"You can write us an email or call us. We look forward to your message!",[1032],{"_uid":1033,"title":1021,"noIndex":34,"ogImage":1034,"ogTitle":1021,"noFollow":34,"component":41,"description":1039,"twitterImage":1040,"twitterTitle":29,"ogDescription":1039,"twitterDescription":29},"a45044cc-d948-467a-badb-8c4afffb64ac",{"id":1035,"alt":1036,"name":29,"focus":29,"title":29,"source":29,"filename":1037,"copyright":29,"fieldtype":39,"meta_data":1038,"is_external_url":34},19173278,"Werbeberg Logo auf dunklem Hintergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1203x632\u002Fc3f714d3c6\u002Fbase_og_image.webp",{"alt":1036,"title":29,"source":29,"copyright":29},"With the increasing digitalization of processes and systems, the use of printed materials has decreased, but they have not become obsolete and are being used more efficiently and environmentally friendly through digital innovations and improvements.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1041},{},"Nachhaltigkeit","Contact now","Want to learn more?",{"id":1046,"alt":1047,"name":29,"focus":29,"title":29,"source":29,"filename":1048,"copyright":29,"fieldtype":39,"meta_data":1049,"is_external_url":34},66643752321369,"Zwei Personen, die interessiert auf eine Drucksorte blicken.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3145x1770\u002F640b91f8d8\u002Fartikel2_nachhaltigkeit.jpg",{"alt":1047,"title":29,"source":29,"copyright":29},{"id":1046,"alt":1047,"name":29,"focus":29,"title":29,"source":29,"filename":1048,"copyright":29,"fieldtype":39,"meta_data":1051,"is_external_url":34},{"alt":1047,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1053},{},"mehr-nachhaltigkeit-design","en\u002Farticles\u002Fmehr-nachhaltigkeit-design",-110,[],"82157b62-232c-4b7a-866b-878debde9cde",[],"articles\u002Fmehr-nachhaltigkeit-design",[1062],{"path":1060,"name":46,"lang":51,"published":46},{"name":1064,"created_at":1065,"published_at":1066,"updated_at":1067,"id":1068,"uuid":1069,"content":1070,"slug":1232,"full_slug":1233,"sort_by_date":46,"position":1234,"tag_list":1235,"is_startpage":34,"parent_id":378,"meta_data":46,"group_id":1236,"first_published_at":1237,"release_id":46,"lang":51,"path":46,"alternates":1238,"default_full_slug":1239,"translated_slugs":1240},"Mit digitalen Lösungen zu einer nachhaltigen Zukunft","2025-07-08T06:44:03.447Z","2025-07-23T09:21:58.925Z","2025-07-23T09:21:58.939Z",66631448394936,"4fa6ff82-43f2-48ce-9902-ecd58cb140f1",{"_uid":845,"body":1071,"text":1200,"title":1206,"ctaLink":1207,"ctaText":1208,"pageSeo":1213,"category":1042,"ctaLabel":1043,"ctaTitle":1044,"cardImage":1220,"component":20,"coverImage":1227,"coverVideo":1230,"ctaSubTitle":373},[1072,1094,1108,1168,1180],{"_uid":1073,"anchor":29,"columns":158,"modules":1074,"component":283},"eceed5fc-5fe4-4a05-a6f9-6c3ade8c41b1",[1075],{"_uid":1076,"text":1077,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"dfc06b2e-1193-4675-a837-e0eb33504e04",{"type":113,"content":1078},[1079,1086,1090],{"type":116,"attrs":1080,"content":1081},{"level":118},[1082],{"text":1083,"type":122,"marks":1084},"Sustainable optimizations for your website",[1085],{"type":133},{"type":124,"content":1087},[1088],{"text":1089,"type":122},"By optimizing your website, you can make it more resource-efficient. For example, with optimized images. For our websites, we use the CMS Storyblok, which offers a free image optimization service. The Image Engine automatically optimizes the images so that the performance and loading times of the website or other web-based projects are not affected, and the data transfer sizes shrink.",{"type":124,"content":1091},[1092],{"text":1093,"type":122},"Lazy Hydration is also a technique to improve the performance of your website. Components such as images or scripts are only loaded when they are actually needed. A trigger for this can be the user scrolling or an interaction. This not only improves loading time but also reduces energy consumption\u002Fdata transfer per page view.",{"_uid":1095,"title":1096,"subTitle":1097,"component":288,"alignCenter":21,"description":1098,"callToAction":1101,"containerStyle":34,"applyPrimaryLinkToTitle":34},"02f24cf5-1066-4a64-8530-10b9a9cdabf0","Optimize your website now","Ready for sustainability?",{"type":113,"content":1099},[1100],{"type":124},[1102],{"_uid":1103,"link":1104,"type":300,"label":1107,"component":302},"492312f6-95c0-4f1b-9f1f-04f2bac14e4e",{"id":1105,"url":29,"linktype":297,"fieldtype":298,"cached_url":1106,"prep":21},"c96c2e7f-726e-42bd-9f5f-204ad709d024","\u002Fen\u002Fstoryblok-websites","To your Storyblok website",{"_uid":848,"anchor":29,"columns":108,"modules":1109,"component":283},[1110,1137,1143,1149],{"_uid":1111,"text":1112,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},"ec287d4c-23ac-41d3-99aa-e90038430937",{"type":113,"content":1113},[1114,1121,1125,1129,1133],{"type":116,"attrs":1115,"content":1116},{"level":118},[1117],{"text":1118,"type":122,"marks":1119},"Efficient Design of Business Processes",[1120],{"type":133},{"type":124,"content":1122},[1123],{"text":1124,"type":122},"However, sustainability does not stop at the website - internal business processes also offer potential to conserve resources.",{"type":124,"content":1126},[1127],{"text":1128,"type":122},"With the digitalization and automation of processes, they become efficient, resource-saving, and possibly paperless, for example with forms. Digitalizing annoying analog processes saves time and allows employees to focus on important tasks. Furthermore, sources of errors are reduced when humans are removed from these processes.",{"type":124,"content":1130},[1131],{"text":1132,"type":122},"Individual software solutions are precisely tailored to your company, your employees, and your processes, whereas standard software covers general requirements. With individual software, detours are reduced, require fewer interventions, and are therefore significantly more efficient and resource-saving. In addition, individual software grows with your company - but more on that later.",{"type":124,"content":1134},[1135],{"text":1136,"type":122},"Digitalization enables more sustainable work models - with home office or remote work options, CO2 emissions are reduced as commuting is eliminated. Additionally, energy consumption in office buildings is reduced.",{"_uid":883,"image":1138,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},{"id":1139,"alt":1140,"name":29,"focus":29,"title":29,"source":29,"filename":1141,"copyright":29,"fieldtype":39,"meta_data":1142,"is_external_url":34},66658351212072,"Model of complex business models.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3167x1570\u002Ff9e5cfad69\u002F06_artikel1_grafiken_en1.png",{"alt":1140,"title":29,"source":29,"copyright":29},{"_uid":890,"image":1144,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},{"id":1145,"alt":1146,"name":29,"focus":29,"title":29,"source":29,"filename":1147,"copyright":29,"fieldtype":39,"meta_data":1148,"is_external_url":34},66658351187492,"Model of digital business models.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3167x1570\u002F33e57241b3\u002F06_artikel1_grafiken_en2.png",{"alt":1146,"title":29,"source":29,"copyright":29},{"_uid":1150,"text":1151,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},"63e2c695-f32e-4440-b9c7-7891a746986f",{"type":113,"content":1152},[1153,1160,1164],{"type":116,"attrs":1154,"content":1155},{"level":118},[1156],{"text":1157,"type":122,"marks":1158},"Continuous Improvement Instead of Relaunch",[1159],{"type":133},{"type":124,"content":1161},[1162],{"text":1163,"type":122},"Instead of starting a complete relaunch every few years, you should rather opt for the sustainable approach with long-lasting digital products. A relaunch is time-consuming and costly, involving many complex changes, especially for your employees.",{"type":124,"content":1165},[1166],{"text":1167,"type":122},"Long-lasting products grow with your company and can be regularly maintained and optimized. With minor adjustments, you keep your systems up to date technically and prevent the need for a complete redevelopment and hardware replacement.",{"_uid":1169,"title":1170,"subTitle":1171,"component":288,"alignCenter":21,"description":1172,"callToAction":1175,"containerStyle":34,"applyPrimaryLinkToTitle":34},"6403ea61-a7c4-460b-aa7e-b399b4df718e","Your website with Storyblok","Ready for Storyblok?",{"type":113,"content":1173},[1174],{"type":124},[1176],{"_uid":1177,"link":1178,"type":300,"label":1179,"component":302},"d4a1dd94-0584-4c41-be62-a671c4da7c4e",{"id":296,"url":29,"linktype":297,"fieldtype":298,"cached_url":299,"prep":21},"Book appointment now",{"_uid":911,"anchor":29,"columns":108,"modules":1181,"component":283},[1182],{"_uid":914,"text":1183,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},{"type":113,"content":1184},[1185,1192,1196],{"type":116,"attrs":1186,"content":1187},{"level":118},[1188],{"text":1189,"type":122,"marks":1190},"Activate your full potential with our support",[1191],{"type":133},{"type":124,"content":1193},[1194],{"text":1195,"type":122},"Do you want to digitize your company and your business processes? Then you are in the right place with us! We offer you individual software solutions, tailored exactly to the needs and requirements of your company. We fully exploit the potential of digitization and support you in your success.",{"type":124,"content":1197},[1198],{"text":1199,"type":122},"Ready to activate your full potential?",{"type":113,"content":1201},[1202],{"type":124,"content":1203},[1204],{"text":1205,"type":122},"Sustainability through digitization? Here is a huge opportunity for your company: With the right digital solutions, you can reduce your ecological footprint, save resources, and make your processes more efficient at the same time. 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Using Widget Blueprints, multiple menu levels can be created that are seamlessly interconnected – ideal for main menus, settings, or inventories.",{"type":124,"content":1273},[1274],{"text":1275,"type":122},"The interactive media playback in Unreal Engine 5 allows controlling and integrating videos, audios, and interactive content in real-time. With the Media Framework, dynamic applications such as virtual tours, interactive kiosks, or cutscenes can be implemented, where users are actively involved.",{"_uid":1277,"image":1278,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"800d1b80-d8a7-42b5-bdcc-7e14434a9748",{"id":1279,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1280,"copyright":29,"fieldtype":39,"meta_data":1281,"is_external_url":34},61720989665253,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1422x800\u002Fe6bd41aa8e\u002F2025_06_techdayrecap_aufbau.jpg",{},{"_uid":1283,"image":1284,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"c51b8ef9-e731-49b6-98ee-f7202b7f4bf6",{"id":1285,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1286,"copyright":29,"fieldtype":39,"meta_data":1287,"is_external_url":34},61722996758920,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1447x794\u002Fb63d6beb68\u002F2025_06_techdayrecap_ingame.png",{},{"_uid":1289,"text":1290,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},"db9e69eb-d7d9-4755-8b0b-05c2e8bfbd3e",{"type":113,"content":1291},[1292,1297,1301,1305,1309,1343],{"type":116,"attrs":1293,"content":1294},{"level":975},[1295],{"text":1296,"type":122},"Midjourney",{"type":124,"content":1298},[1299],{"text":1300,"type":122},"Kristian focused on the application of Midjourney this time. He gathered knowledge about the targeted use of AI image generation as well as the structure and impact of effective prompts.",{"type":124,"content":1302},[1303],{"text":1304,"type":122},"A central aspect was the question of when the use of Midjourney is particularly worthwhile. For example, the tool is excellent for visualizing concept ideas, product designs, or designing creative visuals that would otherwise take a long time to create in Photoshop.",{"type":124,"content":1306},[1307],{"text":1308,"type":122},"Another focus was on building good prompts. The following elements play an important role:",{"type":1310,"content":1311},"bullet_list",[1312,1319,1325,1331,1337],{"type":1313,"content":1314},"list_item",[1315],{"type":124,"content":1316},[1317],{"text":1318,"type":122},"Angle: e.g. eyelevel shot, droneshot, low angle, to create a specific perspective",{"type":1313,"content":1320},[1321],{"type":124,"content":1322},[1323],{"text":1324,"type":122},"Medium: Photo, Illustration, Oil painting, 3D Render, depending on the desired style",{"type":1313,"content":1326},[1327],{"type":124,"content":1328},[1329],{"text":1330,"type":122},"Object and Attributes: Which person, scene, or object should be depicted? What characteristics should the image convey?",{"type":1313,"content":1332},[1333],{"type":124,"content":1334},[1335],{"text":1336,"type":122},"Setting: Time of day, mood, environment, or cultural influences",{"type":1313,"content":1338},[1339],{"type":124,"content":1340},[1341],{"text":1342,"type":122},"Parameters: e.g. Aspect Ratio (--ar), Style variations, Level of detail, or Version numbers (--v)",{"type":124,"content":1344},[1345],{"text":1346,"type":122},"Furthermore, he dealt with the advanced features of Midjourney, such as upscaling, remix modes, or the ability to use existing images as a starting point for new creations.",{"_uid":1348,"image":1349,"colspan":108,"rowspan":158,"component":202,"addBackdrop":34},"fc9208ac-bcdb-40df-b15c-eb6fb3b4201a",{"id":1350,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1351,"copyright":29,"fieldtype":39,"meta_data":1352,"is_external_url":34},61722787805565,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x344\u002F6d8ed4ff8d\u002F2025_06_techdayrecap_midjourney.jpg",{},{"_uid":1354,"text":1355,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},"f83373cd-6db6-418f-9edc-6321e7e739ca",{"type":113,"content":1356},[1357],{"type":124,"content":1358},[1359],{"text":1360,"type":122},"Techdays are not only great for personal development and knowledge acquisition, but also strengthen our team and help to expand our company's skills and range of services. As our customer, you also benefit when we help you realise your full potential. Ready?",{"_uid":1362,"info":1363,"label":1364,"title":1365,"subTitle":1366,"component":800},"2b1a42ae-ef64-4fdb-a101-5bba49484925",[],"Subscribe","Curious?","Subscribe to our newsletter now",{"type":113,"content":1368},[1369,1373,1377],{"type":124,"content":1370},[1371],{"text":1372,"type":122},"Once a month, we dedicate a day to further training and the exploration of new, innovative tools & programs. This allows our team members to acquire new knowledge that personally benefits them and strengthens skills, but also proves useful and applicable in future projects.",{"type":124,"content":1374},[1375],{"text":1376,"type":122},"Once again this month, we held a Tech Day where our team members were able to train in various areas and familiarise themselves with specific topics, functions or tools.",{"type":124,"content":1378},[1379],{"text":1380,"type":122},"Discover what exciting topics our team discovered this month and added to their skills catalogue:","Techday Recap - June",{"id":29,"url":1383,"email":1383,"linktype":1024,"fieldtype":298,"cached_url":1383},"office@wb.at",{"type":113,"content":1385},[1386],{"type":124,"content":1387},[1388],{"text":813,"type":122},[1390],{"_uid":1391,"title":1392,"noIndex":34,"ogImage":1393,"ogTitle":1392,"noFollow":34,"component":41,"description":1395,"twitterImage":1396,"twitterTitle":29,"ogDescription":1395,"twitterDescription":29},"0a3b2938-205a-40a6-b0b3-8b46d026e361","TechDay Recap - Juni | Werbeberg",{"id":1035,"alt":1036,"name":29,"focus":29,"title":29,"source":29,"filename":1037,"copyright":29,"fieldtype":39,"meta_data":1394,"is_external_url":34},{"alt":1036,"title":29,"source":29,"copyright":29},"Wir zeigen dir die Ergebnisse unseres vierten TechDays 2025! Wir arbeiten daran unsere Skills zu erweitern, damit wir dein volles Potenzial aktivieren können.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1397},{},"Schnell Kontaktieren",{"id":1400,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1401,"copyright":29,"fieldtype":39,"meta_data":1402,"is_external_url":34},61752560050882,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fa279b97a23\u002F2025_06_techdayrecap_header_v2.jpg",{},{"id":1400,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1401,"copyright":29,"fieldtype":39,"meta_data":1404,"is_external_url":34},{},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1406},{},"Kontaktiere uns jetzt!","techday-recap-juni","en\u002Farticles\u002Ftechday-recap-juni",-80,[],"cc8937b6-3f18-4bc0-803b-b6c773f5f11a",[],"articles\u002Ftechday-recap-juni",[1416],{"path":1414,"name":46,"lang":51,"published":46},{"name":1418,"created_at":1419,"published_at":1420,"updated_at":1421,"id":1422,"uuid":1423,"content":1424,"slug":1756,"full_slug":1757,"sort_by_date":46,"position":1758,"tag_list":1759,"is_startpage":34,"parent_id":378,"meta_data":46,"group_id":1760,"first_published_at":1420,"release_id":46,"lang":51,"path":46,"alternates":1761,"default_full_slug":1762,"translated_slugs":1763},"Barrierefreie Farben – mehr als nur Ästhetik","2025-06-13T12:46:49.121Z","2025-06-23T14:00:00.120Z","2025-07-07T12:46:25.000Z",687511435,"9a205da3-68f4-41d0-a2d8-d9a432139226",{"_uid":845,"body":1425,"text":1721,"title":1731,"ctaLink":1732,"ctaText":1733,"pageSeo":1738,"category":1747,"ctaLabel":1043,"ctaTitle":1044,"cardImage":1748,"component":20,"coverImage":1752,"coverVideo":1754,"ctaSubTitle":373},[1426,1581,1593,1712],{"_uid":1073,"anchor":29,"columns":158,"modules":1427,"component":283},[1428,1522,1528],{"_uid":1076,"text":1429,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},{"type":113,"content":1430},[1431,1436,1440,1451,1462,1472,1482,1492,1496,1506,1510],{"type":116,"attrs":1432,"content":1433},{"level":118},[1434],{"text":1435,"type":122},"Functions of Colors",{"type":124,"content":1437},[1438],{"text":1439,"type":122},"Colors not only have an aesthetic function, but they also serve as carriers of information and perform several important functions. We have listed the key points for you here:",{"type":116,"attrs":1441,"content":1442},{"level":975},[1443,1449],{"text":1444,"type":122,"marks":1445},"01\u002F ",[1446],{"type":1447,"attrs":1448},"textStyle",{"color":29},{"text":1450,"type":122},"Structure and visual hierarchy",{"type":124,"content":1452},[1453,1455,1460],{"text":1454,"type":122},"With colors, information is organized and areas are delineated.",{"text":1456,"type":122,"marks":1457}," ",[1458],{"type":1447,"attrs":1459},{"color":29},{"text":1461,"type":122},"Frames and boxes provide structure to the content and give users an overview. This directs the users' attention and highlights important elements.",{"type":116,"attrs":1463,"content":1464},{"level":975},[1465,1470],{"text":1466,"type":122,"marks":1467},"02\u002F",[1468],{"type":1447,"attrs":1469},{"color":29},{"text":1471,"type":122}," Conveying information",{"type":124,"content":1473},[1474,1476,1480],{"text":1475,"type":122},"Colors convey meanings. For example, red is associated with errors, canceling, or ending, while green represents success and confirmation. Furthermore,",{"text":1456,"type":122,"marks":1477},[1478],{"type":1447,"attrs":1479},{"color":29},{"text":1481,"type":122},"Different colors can be used to differentiate between states or categories.",{"type":116,"attrs":1483,"content":1484},{"level":975},[1485,1490],{"text":1486,"type":122,"marks":1487},"03\u002F ",[1488],{"type":1447,"attrs":1489},{"color":29},{"text":1491,"type":122},"Conveying emotions",{"type":124,"content":1493},[1494],{"text":1495,"type":122},"Colors are strongly associated with emotions - both positively and negatively. Yellow can represent optimism and creativity, but also naivety or stinginess. Green often symbolizes hope and luck, but is also associated with greed and envy.",{"type":116,"attrs":1497,"content":1498},{"level":975},[1499,1504],{"text":1500,"type":122,"marks":1501},"04\u002F ",[1502],{"type":1447,"attrs":1503},{"color":29},{"text":1505,"type":122},"Brand identity",{"type":124,"content":1507},[1508],{"text":1509,"type":122},"The color of your brand is a strong distinguishing feature and significantly shapes your brand identity. For example, when you think of Coca-Cola, the color red immediately comes to mind. When you think of a delicious bar of Milka chocolate, you can picture the purple packaging right away.",{"type":124,"content":1511},[1512,1514,1520],{"text":1513,"type":122},"In short: ",{"text":1515,"type":122,"marks":1516},"Colors are not just \"decorations\" in design.",[1517,1518],{"type":133},{"type":1447,"attrs":1519},{"color":29},{"text":1521,"type":122},", but significantly shape comprehensibility, usability, and the emotional user experience.",{"_uid":1523,"image":1524,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"6022577b-b28a-4ccb-a51c-b4e7c7a0518d",{"id":1525,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1526,"copyright":29,"fieldtype":39,"meta_data":1527,"is_external_url":34},23245125,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F6492x1799\u002F1698978ed9\u002F05_artikel2_grafiken_steps.png",{},{"_uid":1529,"text":1530,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"bf56a6e4-2809-45f9-8ab5-baa1426cc6aa",{"type":113,"content":1531},[1532,1537,1541,1550,1554,1564,1568,1577],{"type":116,"attrs":1533,"content":1534},{"level":118},[1535],{"text":1536,"type":122},"Requirements of the EAA",{"type":124,"content":1538},[1539],{"text":1540,"type":122},"The aim of the European Accessibility Act is to make digital products and services accessible to everyone. Therefore, when designing with accessible colors, you must pay attention to the following requirements:",{"type":116,"attrs":1542,"content":1543},{"level":975},[1544,1548],{"text":1444,"type":122,"marks":1545},[1546],{"type":1447,"attrs":1547},{"color":29},{"text":1549,"type":122},"Minimum contrast ratio",{"type":124,"content":1551},[1552],{"text":1553,"type":122},"Text and controls must have sufficient contrast to the background so that they are easily readable by people with visual impairments.",{"type":116,"attrs":1555,"content":1556},{"level":975},[1557,1562],{"text":1558,"type":122,"marks":1559},"02\u002F ",[1560],{"type":1447,"attrs":1561},{"color":29},{"text":1563,"type":122},"Color as the only source of information",{"type":124,"content":1565},[1566],{"text":1567,"type":122},"Information must not be conveyed solely through colors. Additional symbols, patterns, or texts are necessary to make content readable and accessible for visually impaired individuals.",{"type":116,"attrs":1569,"content":1570},{"level":975},[1571,1575],{"text":1486,"type":122,"marks":1572},[1573],{"type":1447,"attrs":1574},{"color":29},{"text":1576,"type":122},"Alternative forms of representation",{"type":124,"content":1578},[1579],{"text":1580,"type":122},"The design should support alternative representations, for example through clear contours and sufficient color contrasts, in order to remain usable even when high-contrast settings are activated.",{"_uid":1095,"title":1582,"subTitle":1583,"component":288,"alignCenter":21,"description":1584,"callToAction":1587,"containerStyle":34,"applyPrimaryLinkToTitle":34},"We make your colors accessible","Ready for the EAA?",{"type":113,"content":1585},[1586],{"type":124},[1588],{"_uid":1103,"link":1589,"type":300,"label":1592,"component":302},{"id":1590,"url":29,"linktype":297,"fieldtype":298,"cached_url":1591,"prep":21},"cb637552-5c37-4af5-8f18-c2b21839b9c3","\u002Fen\u002Fkampagnen\u002Feaa-pakete","Book your EAA audit now",{"_uid":848,"anchor":29,"columns":108,"modules":1594,"component":283},[1595,1660,1677,1682,1695],{"_uid":1111,"text":1596,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},{"type":113,"content":1597},[1598,1603,1607,1656],{"type":116,"attrs":1599,"content":1600},{"level":118},[1601],{"text":1602,"type":122},"Common Mistakes in Using Colors",{"type":124,"content":1604},[1605],{"text":1606,"type":122},"Here we have summarized the most common mistakes in color design to give you a brief overview:",{"type":1310,"content":1608},[1609,1620,1633,1645],{"type":1313,"content":1610},[1611],{"type":124,"content":1612},[1613,1617,1618],{"text":1614,"type":122,"marks":1615},"Use of colors as the sole source of information:",[1616],{"type":133},{"type":348},{"text":1619,"type":122},"For example, error messages are only indicated by a red color of the text.",{"type":1313,"content":1621},[1622],{"type":124,"content":1623},[1624,1628,1630,1631],{"text":1625,"type":122,"marks":1626},"Insufficient contrast values",[1627],{"type":133},{"text":1629,"type":122},":",{"type":348},{"text":1632,"type":122}," A too low color contrast between text and background makes reading difficult, especially for visually impaired users.",{"type":1313,"content":1634},[1635],{"type":124,"content":1636},[1637,1641,1642,1643],{"text":1638,"type":122,"marks":1639},"Lack of support for high-contrast modes",[1640],{"type":133},{"text":1629,"type":122},{"type":348},{"text":1644,"type":122},"Users are restricted in their freedom to customize the content according to their needs.",{"type":1313,"content":1646},[1647],{"type":124,"content":1648},[1649,1653,1654],{"text":1650,"type":122,"marks":1651},"Unconsidered choice of color: ",[1652],{"type":133},{"type":348},{"text":1655,"type":122},"Especially users with color vision deficiencies are affected by the poor readability, but also in direct sunlight on the display, low contrasts make readability difficult.",{"type":124,"content":1657},[1658],{"text":1659,"type":122},"These shortcomings create barriers and make access to content more difficult for many users.",{"_uid":1661,"text":1662,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"b91a0c83-ca2a-40ac-a1ec-6a10915e7189",{"type":113,"content":1663},[1664,1669,1673],{"type":116,"attrs":1665,"content":1666},{"level":118},[1667],{"text":1668,"type":122},"Designing an accessible color palette",{"type":124,"content":1670},[1671],{"text":1672,"type":122},"In our Design Accessibility Audits, we conduct a color analysis of your color palette to determine which color combinations are accessible and whether your palette needs to be adjusted to comply with the EAA guidelines.",{"type":124,"content":1674},[1675],{"text":1676,"type":122},"To do this, we create a color matrix and test the contrast ratio of all color combinations. We pay attention to the threshold values according to WCAG 2.0 AA guidelines. For body text, a minimum contrast ratio of 4.5:1 is required according to WCAG, and for large text, a contrast of 3:1 is needed.",{"_uid":883,"image":1678,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},{"id":1679,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1680,"copyright":29,"fieldtype":39,"meta_data":1681,"is_external_url":34},23144730,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F6492x3470\u002F4e21c5ef3d\u002F05_artikel2_wb_farbmatrix.png",{"alt":29,"title":29,"source":29,"copyright":29},{"_uid":1150,"text":1683,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},{"type":113,"content":1684},[1685],{"type":124,"content":1686},[1687,1689,1693],{"text":1688,"type":122},"But not only the color analysis is part of the Design Accessibility Audit. We also check your branding and your",{"text":1456,"type":122,"marks":1690},[1691],{"type":1447,"attrs":1692},{"color":29},{"text":1694,"type":122},"Print materials for accessibility. As a result, you will receive a report from us with an overview of design and accessibility issues and our proposed adjustments for your design elements.",{"_uid":1696,"text":1697,"colspan":108,"rowspan":158,"component":159,"addBackdrop":34},"9e7f6b61-7530-4cd4-a371-b965ad62a89f",{"type":113,"content":1698},[1699,1704,1708],{"type":116,"attrs":1700,"content":1701},{"level":118},[1702],{"text":1703,"type":122},"With the advertising campaign EAA Audit for accessibility.",{"type":124,"content":1705},[1706],{"text":1707,"type":122},"With our EAA Audits, we support you in making your design, website, and other digital products accessible. Accessibility is important for everyone. An early analysis and implementation of the requirements is crucial to avoid sanctions and improve accessibility for all users at the same time.",{"type":124,"content":1709},[1710],{"text":1711,"type":122},"We unlock your full potential with accessibility. Ready?",{"_uid":1169,"title":1713,"subTitle":1583,"component":288,"alignCenter":21,"description":1714,"callToAction":1717,"containerStyle":34,"applyPrimaryLinkToTitle":34},"We are testing your website",{"type":113,"content":1715},[1716],{"type":124},[1718],{"_uid":1177,"link":1719,"type":300,"label":1720,"component":302},{"id":1590,"url":29,"linktype":297,"fieldtype":298,"cached_url":1591,"prep":21},"Book your EAA Quickcheck now",{"type":113,"content":1722},[1723,1727],{"type":124,"content":1724},[1725],{"text":1726,"type":122},"Colors play a much bigger role in design than just an aesthetic one - they also have functions and convey important information. However, not all people can perceive colors equally. Users with visual impairments or color vision deficiencies require thoughtful color design in order to fully and accessibly use digital content.",{"type":124,"content":1728},[1729],{"text":1730,"type":122},"What are the exact functions of colors and how can they be designed to be accessible?","Accessible colors - more than just aesthetics",{"id":29,"url":1023,"email":1023,"linktype":1024,"fieldtype":298,"cached_url":1023},{"type":113,"content":1734},[1735],{"type":124,"content":1736},[1737],{"text":1030,"type":122},[1739],{"_uid":1033,"title":1740,"noIndex":34,"ogImage":1741,"ogTitle":1740,"noFollow":34,"component":41,"description":1743,"twitterImage":1744,"twitterTitle":29,"ogDescription":1746,"twitterDescription":29},"Accessible colors - more than just aesthetics | Advertising mountain",{"id":1035,"alt":1036,"name":29,"focus":29,"title":29,"source":29,"filename":1037,"copyright":29,"fieldtype":39,"meta_data":1742,"is_external_url":34},{"alt":1036,"title":29,"source":29,"copyright":29},"Colors play not only an aesthetic role in design, but also fulfill specific functions and convey information. Learn more about how to design your color palette in an accessible way.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1745},{},"Colors play a role in design not only for aesthetic purposes, but also serve specific functions and convey information. Learn more about how to design your color palette in an accessible way.","Accessibility",{"id":1749,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1750,"copyright":29,"fieldtype":39,"meta_data":1751,"is_external_url":34},23144751,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F6641x3736\u002F19c6d539f3\u002F05_artikel2_headerbild.jpg",{"alt":29,"title":29,"source":29,"copyright":29},{"id":1749,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1750,"copyright":29,"fieldtype":39,"meta_data":1753,"is_external_url":34},{"alt":29,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1755},{},"barrierefreie-farben-mehr-als-nur-aesthetik","en\u002Farticles\u002Fbarrierefreie-farben-mehr-als-nur-aesthetik",-40,[],"0371dbbd-1f71-4822-8bc5-3fabdf65ccca",[],"articles\u002Fbarrierefreie-farben-mehr-als-nur-aesthetik",[1764],{"path":1762,"name":46,"lang":51,"published":46},{"name":1766,"created_at":1767,"published_at":1768,"updated_at":1769,"id":1770,"uuid":1771,"content":1772,"slug":2188,"full_slug":2189,"sort_by_date":46,"position":2190,"tag_list":2191,"is_startpage":34,"parent_id":378,"meta_data":46,"group_id":2192,"first_published_at":1768,"release_id":46,"lang":51,"path":46,"alternates":2193,"default_full_slug":2194,"translated_slugs":2195},"Accessibility - Was bedeutet das für mein Unternehmen?","2025-05-28T10:51:19.087Z","2025-06-03T11:01:17.883Z","2025-06-03T11:01:17.912Z",678647321,"e3a5a925-1428-4f89-b47a-8eecd7d24fa4",{"_uid":845,"body":1773,"text":2153,"title":2163,"ctaLink":2164,"ctaText":2165,"pageSeo":2170,"category":1747,"ctaLabel":1043,"ctaTitle":2178,"cardImage":2179,"component":20,"coverImage":2184,"coverVideo":2186,"ctaSubTitle":373},[1774,1892,1904,2143],{"_uid":1775,"anchor":29,"columns":158,"modules":1776,"component":283},"9f3c6d46-ab83-4b70-a389-622713540202",[1777],{"_uid":1778,"text":1779,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"5ed6fee8-dd6e-4b32-a505-e64263b23ae1",{"type":113,"content":1780},[1781,1786,1790,1797,1812,1850,1866],{"type":116,"attrs":1782,"content":1783},{"level":118},[1784],{"text":1785,"type":122},"What is the EAA?",{"type":124,"content":1787},[1788],{"text":1789,"type":122},"The European Accessibility Act, shortly EAA, is a EU-wide framework that regulates the accessibility of websites, digital tools, and technologies for impaired users. The EAA comes into effect on June 28th.",{"type":116,"attrs":1791,"content":1792},{"level":975},[1793],{"text":1794,"type":122,"marks":1795},"But does this directive concern me?",[1796],{"type":133},{"type":124,"content":1798},[1799,1801,1805,1807,1811],{"text":1800,"type":122},"If one of the following criteria applies to your website or app, the ",{"text":1802,"type":122,"marks":1803},"implementation of the EAA guidelines",[1804],{"type":133},{"text":1806,"type":122}," is ",{"text":1808,"type":122,"marks":1809},"mandatory",[1810],{"type":133},{"text":1629,"type":122},{"type":1310,"content":1813},[1814,1820,1826,1832,1838,1844],{"type":1313,"content":1815},[1816],{"type":124,"content":1817},[1818],{"text":1819,"type":122},"Online shops (e.g. Zalando.at)",{"type":1313,"content":1821},[1822],{"type":124,"content":1823},[1824],{"text":1825,"type":122},"Booking platforms (e.g. ÖBB, Ö-Ticket)",{"type":1313,"content":1827},[1828],{"type":124,"content":1829},[1830],{"text":1831,"type":122},"Banks & insurances (e.g. George, ELBA etc.)",{"type":1313,"content":1833},[1834],{"type":124,"content":1835},[1836],{"text":1837,"type":122},"E-books, ticket machines, ATMs",{"type":1313,"content":1839},[1840],{"type":124,"content":1841},[1842],{"text":1843,"type":122},"Media libraries & streaming providers",{"type":1313,"content":1845},[1846],{"type":124,"content":1847},[1848],{"text":1849,"type":122},"Websites & apps offering commercial services",{"type":124,"content":1851},[1852,1854,1858,1860,1864],{"text":1853,"type":122},"If the ",{"text":1855,"type":122,"marks":1856},"business initiation",[1857],{"type":133},{"text":1859,"type":122}," takes place directly on your website, this falls into a ",{"text":1861,"type":122,"marks":1862},"gray area",[1863],{"type":133},{"text":1865,"type":122},", so it is not certain whether your company is affected by the EAA. Making an offer or listing prices most likely fall under business initiation.",{"type":124,"content":1867},[1868,1872,1874,1878,1880,1884,1886,1890],{"text":1869,"type":122,"marks":1870},"Excluded",[1871],{"type":133},{"text":1873,"type":122}," from the regulation are ",{"text":1875,"type":122,"marks":1876},"micro-enterprises",[1877],{"type":133},{"text":1879,"type":122}," and therefore are not obliged to implement the EAA guidelines. So, if you have ",{"text":1881,"type":122,"marks":1882},"less than 10 employees",[1883],{"type":133},{"text":1885,"type":122}," and ",{"text":1887,"type":122,"marks":1888},"less than €2 million annual turnover",[1889],{"type":133},{"text":1891,"type":122},", your company is considered a micro-enterprise.",{"_uid":1893,"title":1894,"subTitle":1895,"component":288,"alignCenter":21,"description":1896,"callToAction":1899,"containerStyle":34,"applyPrimaryLinkToTitle":34},"3d93130e-ea74-4dc1-9711-4470633af4d3","Not sure if you are affected?","We make you EAA ready",{"type":113,"content":1897},[1898],{"type":124},[1900],{"_uid":1901,"link":1902,"type":300,"label":1903,"component":302},"f13fe8b1-16c1-40c0-a791-7399c9b79879",{"id":1590,"url":29,"linktype":297,"fieldtype":298,"cached_url":1591,"prep":21},"Book your EAA Audit now",{"_uid":1905,"anchor":29,"columns":158,"modules":1906,"component":283},"6ed47720-a7de-4c8b-ba43-1b8bdd3bb549",[1907,1964,1971,2033,2040,2127],{"_uid":1908,"text":1909,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"fa2105d7-6803-420a-b2b4-0e87bb5e32fb",{"type":113,"content":1910},[1911,1916,1920,1927,1931,1938,1942,1949,1953,1960],{"type":116,"attrs":1912,"content":1913},{"level":118},[1914],{"text":1915,"type":122},"What is regulated in the EAA?",{"type":124,"content":1917},[1918],{"text":1919,"type":122},"In general, the EAA regulates that every user of your service is provided with an accessible user experience. The following points are taken into account for this:",{"type":116,"attrs":1921,"content":1922},{"level":975},[1923],{"text":1924,"type":122,"marks":1925},"Accessible websites and apps according to the WCAG 2.1 AA guidelines",[1926],{"type":133},{"type":124,"content":1928},[1929],{"text":1930,"type":122},"The WCAG (Web Content Accessibility Guidelines) provide guidelines for the design of web content so that the content is perceivable, operable, understandable, and robust for people with different disabilities - in short: accessible.",{"type":116,"attrs":1932,"content":1933},{"level":975},[1934],{"text":1935,"type":122,"marks":1936},"Operable with keyboard & screen reader",[1937],{"type":133},{"type":124,"content":1939},[1940],{"text":1941,"type":122},"People with visual or motor impairments rely on aids such as screen readers to access and use digital content. Therefore, it is important that your digital products are compatible with these tools and do not pose a barrier to these users.",{"type":116,"attrs":1943,"content":1944},{"level":975},[1945],{"text":1946,"type":122,"marks":1947},"Accessibility in design",[1948],{"type":133},{"type":124,"content":1950},[1951],{"text":1952,"type":122},"Accessibility also plays a major role in the design of your website, app, etc. For example, attention should be paid to sufficient color contrast ratios, readable fonts, and sufficiently large font sizes.",{"type":116,"attrs":1954,"content":1955},{"level":975},[1956],{"text":1957,"type":122,"marks":1958},"Feedback option for accessibility issues",[1959],{"type":133},{"type":124,"content":1961},[1962],{"text":1963,"type":122},"If your users encounter problems when using your digital products, they must be given a way to report these issues to you. This can",{"_uid":1965,"image":1966,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"6402ec7f-4740-4524-8b44-c1de64c16c04",{"id":1967,"alt":1968,"name":29,"focus":29,"title":29,"source":29,"filename":1969,"copyright":29,"fieldtype":39,"meta_data":1970,"is_external_url":34},20097631,"Ein Laptop im dunklen Raum zeigt die Analyse einer Farbpalette.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F47701808b4\u002Feaa_still.png",{"alt":1968,"title":29,"source":29,"copyright":29},{"_uid":1972,"text":1973,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"f626859b-7422-4bfa-b9f8-b6a6a3ec3ac2",{"type":113,"content":1974},[1975,1980,1984,1992,1996,2008,2012,2013,2025,2029],{"type":116,"attrs":1976,"content":1977},{"level":118},[1978],{"text":1979,"type":122},"What does this mean for me?",{"type":124,"content":1981},[1982],{"text":1983,"type":122},"But what do you need to do to comply with these regulations? We have summarized the path to your accessible website, app, or other digital tools in 3 steps:",{"type":116,"attrs":1985,"content":1986},{"level":975},[1987,1988],{"text":1444,"type":122},{"text":1989,"type":122,"marks":1990},"Check your offer",[1991],{"type":133},{"type":124,"content":1993},[1994],{"text":1995,"type":122},"In the first step, you check if your digital offer is covered by the regulations. Not sure? We are happy to help, write to us or arrange a free initial appointment where we personally advise you on all things EAA.",{"type":116,"attrs":1997,"content":1998},{"level":975},[1999,2004],{"text":1558,"type":122,"marks":2000},[2001,2002],{"type":133},{"type":1447,"attrs":2003},{"color":29},{"text":2005,"type":122,"marks":2006},"Conduct Accessibility Audit",[2007],{"type":133},{"type":124,"content":2009},[2010],{"text":2011,"type":122},"Next, the Accessibility Analysis is on the agenda. In this step, we examine your website, app, etc. for the previously described features, i.e., how accessible they are. The accessibility issues are summarized in an Accessibility Report and form the basis for the next step.",{"type":124},{"type":116,"attrs":2014,"content":2015},{"level":975},[2016,2021],{"text":1486,"type":122,"marks":2017},[2018,2019],{"type":133},{"type":1447,"attrs":2020},{"color":29},{"text":2022,"type":122,"marks":2023},"Create & implement a plan",[2024],{"type":133},{"type":124,"content":2026},[2027],{"text":2028,"type":122},"The next step is planning the implementation. With the Accessibility Report as a basis, you can now start planning for the implementation of your accessibility adjustments.",{"type":124,"content":2030},[2031],{"text":2032,"type":122},"With a completed plan, there is nothing standing in the way of implementing your accessible website, app, etc.",{"_uid":2034,"image":2035,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"cfb61f44-0329-4767-a233-ad00c7d0a80f",{"id":2036,"alt":2037,"name":29,"focus":29,"title":29,"source":29,"filename":2038,"copyright":29,"fieldtype":39,"meta_data":2039,"is_external_url":34},22570403,"Die Werbeberg Webseite auf einem Laptop und einem Handy","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2907x1636\u002Fc263668f00\u002Fwb-web-mockup.jpg",{"alt":2037,"title":29,"source":29,"copyright":29},{"_uid":2041,"text":2042,"colspan":158,"rowspan":158,"component":159,"addBackdrop":34},"3f963b7d-a929-4273-b96d-f554630eb817",{"type":113,"content":2043},[2044,2049,2053],{"type":116,"attrs":2045,"content":2046},{"level":118},[2047],{"text":2048,"type":122},"The EAA guidelines are important for everyone!",{"type":124,"content":2050},[2051],{"text":2052,"type":122},"Implementing EAA measures offers some advantages and opportunities to your company. Even if complying with the guidelines is not mandatory for your company, we still recommend that you implement them.",{"type":1310,"content":2054},[2055,2075,2087,2107],{"type":1313,"content":2056},[2057],{"type":124,"content":2058},[2059,2064,2070],{"text":2060,"type":122,"marks":2061},"Accessibility has a significant impact on your ",[2062],{"type":1447,"attrs":2063},{"color":29},{"text":2065,"type":122,"marks":2066},"ranking on search engines (SEO)",[2067,2068],{"type":133},{"type":1447,"attrs":2069},{"color":29},{"text":2071,"type":122,"marks":2072}," and helps you achieve a high placement on them, thereby increasing the visibility of your company.",[2073],{"type":1447,"attrs":2074},{"color":29},{"type":1313,"content":2076},[2077],{"type":124,"content":2078},[2079,2081,2085],{"text":2080,"type":122},"With better accessibility, you reach a ",{"text":2082,"type":122,"marks":2083},"larger target audience",[2084],{"type":133},{"text":2086,"type":122}," and thereby expand your potential market and potential customers.",{"type":1313,"content":2088},[2089],{"type":124,"content":2090},[2091,2096,2102],{"text":2092,"type":122,"marks":2093},"Not only permanently restricted individuals benefit from it, but also ",[2094],{"type":1447,"attrs":2095},{"color":29},{"text":2097,"type":122,"marks":2098},"situationally restricted individuals",[2099,2100],{"type":133},{"type":1447,"attrs":2101},{"color":29},{"text":2103,"type":122,"marks":2104},". 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On June 28, 2025, the guidelines will come into effect and if your website does not comply with the regulations, it can be costly. 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Markus Geilehner from Werbeberg informed with his presentation \"Accessibility in the Digital Age\" about the new European-wide directive of the European Accessibility Acts (EAA), which will come into force on June 28, 2025, as well as the benefits and opportunities that companies can gain through the implementation of accessibility measures. DI Andreas Schnegg from Phormolog presented in his talk \"A Train Ticket for Everyone\" the development history of the barrier-free ticket machine for the ÖBB and the handling of the topic of accessibility. FH-Prof Dr. Klaus Arthofer from FH Steyr reported in his presentation \"Hands on Data GenAI\" about the targeted use of data for understandable and accessible digital products.",{"type":124,"content":2227},[2228],{"text":2229,"type":122},"\"Digital inclusion concerns us all - be it in web design, product development, or dealing with AI,\" says Markus Geilehner from the Werbeberg agency.",{"_uid":2231,"image":2232,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"cc63cc35-adcc-4d3b-9052-882a2e253dea",{"id":2233,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2234,"copyright":29,"fieldtype":39,"meta_data":2235,"is_external_url":34},22580619,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8192x5464\u002F2f7fe0f5ad\u002Fhandsondata_26.jpg",{},{"_uid":2237,"image":2238,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"1a6ea6e0-b032-4f8d-92ca-8eab902c4e08",{"id":2239,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2240,"copyright":29,"fieldtype":39,"meta_data":2241,"is_external_url":34},22580634,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8192x5464\u002F39cee4fa1a\u002Fhandsondata_29.jpg",{},{"_uid":2243,"image":2244,"colspan":158,"rowspan":158,"component":202,"addBackdrop":34},"3c7c47a4-371e-4bb4-a68f-e7e21eac0eb6",{"id":2245,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2246,"copyright":29,"fieldtype":39,"meta_data":2247,"is_external_url":34},22580614,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F8192x5464\u002F674c5c1969\u002Fhandsondata_36.jpg",{},{"_uid":2249,"text":2250,"colspan":2209,"rowspan":158,"component":159,"addBackdrop":34},"79439cde-8a1b-4d0d-92c9-18fc4d52b1b4",{"type":113,"content":2251},[2252,2259,2263],{"type":116,"attrs":2253,"content":2254},{"level":118},[2255],{"text":2256,"type":122,"marks":2257},"Experience Accessibility Hands-On",[2258],{"type":133},{"type":124,"content":2260},[2261],{"text":2262,"type":122},"In our new format called 'Hands on Data Sessions,' visitors were able to freely move between five theme islands and engage with experts on accessibility and digital accessibility. 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Ready?",{"type":113,"content":2919},[2920],{"type":124,"content":2921},[2922,2924,2927],{"text":2923,"type":122},"Through globalization, companies are offered numerous opportunities to excel in the global market. However, this not only brings opportunities, but also challenges - competition, cultural differences, and last but not least, financing. Since 2003, the funding program ",{"text":2888,"type":122,"marks":2925},[2926],{"type":133},{"text":2928,"type":122}," has been helping small and medium-sized enterprises (SMEs) in Austria to tap into new markets, develop export strategies, and compete in the international market.","Go International - The funding for your international appearance",{"id":29,"url":1023,"email":1023,"linktype":1024,"fieldtype":298,"cached_url":1023},{"type":113,"content":2932},[2933],{"type":124,"content":2934},[2935],{"text":1030,"type":122},[2937],{"_uid":2172,"title":2938,"noIndex":34,"ogImage":2939,"ogTitle":2938,"noFollow":34,"component":41,"description":2941,"twitterImage":2942,"twitterTitle":29,"ogDescription":2941,"twitterDescription":29},"go-international  - Promote your internationalization project  | Werbeberg",{"id":1035,"alt":1036,"name":29,"focus":29,"title":29,"source":29,"filename":1037,"copyright":29,"fieldtype":39,"meta_data":2940,"is_external_url":34},{"alt":1036,"title":29,"source":29,"copyright":29},"The go-international funding supports your company in convincing on the international market. Ready to activate your full potential?",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":2943},{},{"id":2945,"alt":2946,"name":29,"focus":29,"title":29,"source":29,"filename":2947,"copyright":29,"fieldtype":39,"meta_data":2948,"is_external_url":34},21259555,"Zwei junge Frauen reden vor einer begrünten Wand.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2048x1152\u002F403663bdf2\u002Fgointernational_header_2.jpg",{"alt":2946,"title":29,"source":29,"copyright":29},{"id":2945,"alt":2946,"name":29,"focus":29,"title":29,"source":29,"filename":2947,"copyright":29,"fieldtype":39,"meta_data":2950,"is_external_url":34},{"alt":2946,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"filename":46,"copyright":46,"fieldtype":39,"meta_data":2952,"is_external_url":34},{},"en\u002Farticles\u002Fgo-international",-10,[],"a6f5ec7a-485f-4eb6-aac4-26edf22b6bab",[],"articles\u002Fgo-international",[2960],{"path":2958,"name":46,"lang":51,"published":46},176]