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",{"type":102},{"type":141,"content":610},[611],{"type":144,"content":612},[613],{"type":102,"content":614},[615,619],{"text":616,"type":106,"marks":617},"Content: ",[618],{"type":109},{"text":620,"type":106},"A beautiful website alone is not enough. It is important that the content is right and relevant, relevant, relevant. Copywriting is a complicated discipline, but can work wonders - you can tell relatively quickly who is just talking hot air and who is inspiring others and making them think.",{"type":102},{"type":141,"content":623},[624],{"type":144,"content":625},[626],{"type":102,"content":627},[628,632],{"text":629,"type":106,"marks":630},"Ongoing support: ",[631],{"type":109},{"text":633,"type":106},"Ongoing support, maintenance and installing important updates will keep your website on the ball and relevant to your target audience. 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","5 things a good website needs | 2020",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":650},[651],{"type":102,"content":652},[653],{"text":340,"marks":654},[],[656],{"_uid":657,"title":658,"ogImage":659,"ogTitle":658,"component":41,"description":660,"ogDescription":660},"844ef3de-0aaa-49de-a48d-a6cf0cd136c2","We(r)binar: 5 things a good website needs (2020)",{"filename":29},"A good website needs these 5 things!",{"id":662,"alt":29,"name":29,"focus":29,"title":29,"filename":663,"copyright":29,"fieldtype":39,"is_external_url":34},7187473,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F3b927bf694\u002Fwerbeberg-webseite.jpg",{"id":662,"alt":29,"name":29,"focus":29,"title":29,"filename":663,"copyright":29,"fieldtype":39,"is_external_url":34},"5-dinge-die-eine-gute-webseite-braucht-2020","en\u002Farticles\u002F5-dinge-die-eine-gute-webseite-braucht-2020",1120,[],"40d8d35a-91e5-45c3-a140-bed772f29cb7","2023-05-25T12:19:04.252Z",[],"articles\u002F5-dinge-die-eine-gute-webseite-braucht-2020",[674],{"path":672,"name":46,"lang":51,"published":46},{"name":676,"created_at":677,"published_at":678,"updated_at":679,"id":680,"uuid":681,"content":682,"slug":755,"full_slug":756,"sort_by_date":46,"position":757,"tag_list":758,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":759,"first_published_at":760,"release_id":46,"lang":51,"path":46,"alternates":761,"default_full_slug":762,"translated_slugs":763},"Werbeagentur","2024-04-04T14:10:43.688Z","2024-11-11T14:38:16.343Z","2024-11-11T14:38:16.364Z",473010618,"e949e29b-c44f-4c81-8527-5b4ac8b91658",{"_uid":683,"body":684,"text":685,"title":737,"ctaLink":738,"ctaText":739,"pageSeo":745,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":751,"component":20,"coverImage":754,"ctaSubTitle":350},"05f22fdf-c0f6-4718-8f77-8f7dda1d19be",[],{"type":99,"content":686},[687,691,692,698,699],{"type":102,"content":688},[689],{"text":690,"type":106},"An advertising agency is a service company that provides consulting, conception, planning, design and implementation of advertising and communication measures for its clients. An advertising agency is a pillar of communication for many companies. An advertising agency serves as an intermediary between customers and the various advertising platforms.",{"type":102},{"type":102,"content":693},[694],{"text":695,"type":106,"marks":696},"What types of advertising agencies are there?",[697],{"type":109},{"type":102},{"type":141,"content":700},[701,707,713,719,725,731],{"type":144,"content":702},[703],{"type":102,"content":704},[705],{"text":706,"type":106}," Classic advertising agencies: mainly offer communication in the print sector, television and radio.",{"type":144,"content":708},[709],{"type":102,"content":710},[711],{"text":712,"type":106}," Full-service agencies: also offer websites, press work and direct marketing tasks, as well as the services of a classic advertising agency.",{"type":144,"content":714},[715],{"type":102,"content":716},[717],{"text":718,"type":106},"Internet agencies: offer communication on the Internet. The focus here is usually on advertising, marketing and communication strategies.",{"type":144,"content":720},[721],{"type":102,"content":722},[723],{"text":724,"type":106},"PR agencies: specialize in public relations. They ensure that the client's articles are published in the appropriate media and reach the right target group.",{"type":144,"content":726},[727],{"type":102,"content":728},[729],{"text":730,"type":106},"Dialog marketing agencies: offer more social media marketing and provide a direct interface to the target group.",{"type":144,"content":732},[733],{"type":102,"content":734},[735],{"text":736,"type":106},"Media agencies: offers advice on the publication of advertisements and commercials on the right media.","The advertising agency",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":740},[741],{"type":102,"content":742},[743],{"text":340,"marks":744},[],[746],{"_uid":747,"title":748,"ogImage":749,"ogTitle":748,"component":41,"description":750,"ogDescription":750},"743d8419-0812-407a-a8c8-1a26611c8c34","We(r)binar: The advertising agency",{"filename":29},"What is an advertising agency and are there differences?",{"id":752,"alt":29,"name":29,"focus":29,"title":29,"filename":753,"copyright":29,"fieldtype":39,"is_external_url":34},7187464,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ffd099c0568\u002Fwerbeberg-werbeagentur.jpg",{"id":752,"alt":29,"name":29,"focus":29,"title":29,"filename":753,"copyright":29,"fieldtype":39,"is_external_url":34},"werbeagentur","en\u002Farticles\u002Fwerbeagentur",1110,[],"dc629150-a128-48a4-9388-8950f695019f","2023-05-25T12:15:32.699Z",[],"articles\u002Fwerbeagentur",[764],{"path":762,"name":46,"lang":51,"published":46},{"name":766,"created_at":767,"published_at":768,"updated_at":769,"id":770,"uuid":771,"content":772,"slug":877,"full_slug":878,"sort_by_date":46,"position":879,"tag_list":880,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":881,"first_published_at":882,"release_id":46,"lang":51,"path":46,"alternates":883,"default_full_slug":884,"translated_slugs":885},"Portfolio","2024-04-04T14:10:54.490Z","2024-11-11T14:38:19.015Z","2024-11-11T14:38:19.044Z",473011419,"2a7f5b55-1af3-4931-9b24-c70e7c71644e",{"_uid":773,"body":774,"text":775,"title":766,"ctaLink":865,"ctaText":866,"pageSeo":872,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":873,"component":20,"coverImage":876,"ctaSubTitle":350},"77d0845b-00d5-4920-bbc3-8e69fbd1ebc4",[],{"type":99,"content":776},[777,790,791,807,808,817,818,824,825,832,839,843,850,854,861,862],{"type":102,"content":778},[779,781,785,787,788],{"text":780,"type":106},"A portfolio is a ",{"text":782,"type":106,"marks":783},"Folder",[784],{"type":109},{"text":786,"type":106},"containing completed texts, photos, videos and graphic design.",{"type":118},{"text":789,"type":106},"It is used in many creative industries and forms the basis for references and recommendations.",{"type":102},{"type":102,"content":792},[793,795,799,801,802,804,805],{"text":794,"type":106},"A portfolio can also be ",{"text":796,"type":106,"marks":797},"Online ",[798],{"type":109},{"text":800,"type":106},"be designed online.",{"type":118},{"text":803,"type":106},"A portfolio can be created online on your own website. In addition to the classic portfolio, it helps to attract the attention of potential customers.",{"type":118},{"text":806,"type":106},"An online portfolio also offers more possibilities through videos, multimedia and more. The online portfolio is ideal for photographers and graphic designers.",{"type":102},{"type":102,"content":809},[810,814,815],{"text":811,"type":106,"marks":812},"Advantages of an online portfolio",[813],{"type":109},{"type":118},{"text":816,"type":106},"A portfolio website becomes a central point of contact for the target group, new customers, agencies and all interested parties. You can easily redesign your online portfolio at any time and always keep it up to date.",{"type":102},{"type":102,"content":819},[820],{"text":821,"type":106,"marks":822},"6 tips for a successful portfolio:",[823],{"type":109},{"type":102},{"type":102,"content":826},[827,829,830],{"text":828,"type":106},"Only completed work and projects should be shown, and only the good or even only the best work.",{"type":118},{"text":831,"type":106},"Under no circumstances should you just throw everything in. You should take enough time to go through all your work and only select the ones you are proud of, the ones you think are really special or the ones that have been particularly well received. As the attention span online is even shorter, show readers the best works first.",{"type":102,"content":833},[834,836,837],{"text":835,"type":106},"If a project has been particularly successful, it can also be presented in this way.",{"type":118},{"text":838,"type":106},"The feedback you have received can be added here.",{"type":102,"content":840},[841],{"text":842,"type":106},"All styles can be shown, which creates variety. However, the whole thing should be organized and follow a common thread. For example, works can be sorted by color or theme. The whole thing can also be done in a creative pattern - for example, by alternating between a black and white and then a colorful picture.",{"type":102,"content":844},[845,847,848],{"text":846,"type":106},"You can also think about which target group you want to address.",{"type":118},{"text":849,"type":106},"Depending on this, you can include and highlight certain works in your portfolio that particularly appeal to this target group.",{"type":102,"content":851},[852],{"text":853,"type":106},"If you opt for an online portfolio, the images and videos should be shown in the highest possible quality.",{"type":102,"content":855},[856,858,859],{"text":857,"type":106},"Regular updates",{"type":118},{"text":860,"type":106},"The portfolio should be updated at least once every 6 months to keep it up to date.",{"type":102},{"type":102,"content":863},[864],{"type":118},{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":867},[868],{"type":102,"content":869},[870],{"text":340,"marks":871},[],[],{"id":874,"alt":29,"name":29,"focus":29,"title":29,"filename":875,"copyright":29,"fieldtype":39,"is_external_url":34},7187584,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6000x3375\u002F034ed87ee6\u002Fwerbeberg-portfolio_be_8_ma_8.jpg",{"id":874,"alt":29,"name":29,"focus":29,"title":29,"filename":875,"copyright":29,"fieldtype":39,"is_external_url":34},"portfolio","en\u002Farticles\u002Fportfolio",1190,[],"e7311875-2aca-431f-8d53-2fa32e4dae1c","2023-05-25T11:29:05.477Z",[],"articles\u002Fportfolio",[886],{"path":884,"name":46,"lang":51,"published":46},{"name":888,"created_at":889,"published_at":890,"updated_at":891,"id":892,"uuid":893,"content":894,"slug":932,"full_slug":933,"sort_by_date":46,"position":934,"tag_list":935,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":936,"first_published_at":937,"release_id":46,"lang":51,"path":46,"alternates":938,"default_full_slug":939,"translated_slugs":940},"5 Tipps für das perfekte Portraitfoto","2024-04-04T14:10:55.731Z","2024-11-11T14:38:19.363Z","2024-11-11T14:38:19.395Z",473011469,"43b8eeff-6df6-4dd0-859f-e2e2f8210f63",{"_uid":895,"body":896,"text":897,"title":919,"ctaLink":920,"ctaText":921,"pageSeo":927,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":928,"component":20,"coverImage":931,"ctaSubTitle":350},"3a709e80-5c3d-4a55-baf0-b3e87f1df8d4",[],{"type":99,"content":898},[899,903,907,911,915],{"type":102,"content":900},[901],{"text":902,"type":106},"Light: Soft and natural light illuminates the face best. However, you should not stand directly in the sun, as you will only be overlit. So indirect soft light is best. For example: next to a window.",{"type":102,"content":904},[905],{"text":906,"type":106},"Posing: An upright posture and a friendly face, i.e. a smile, are essential.",{"type":102,"content":908},[909],{"text":910,"type":106},"Background: A simple background is best, as the face is the most important part of the portrait photo. There shouldn't be too many colors or patterns in the background. It is best to blur the background and make sure the f-stop is low.",{"type":102,"content":912},[913],{"text":914,"type":106},"Design: The typical portrait photo goes from head to chest. Our eyes find it more pleasing when the object we are looking at is in the upper third of the picture. So the eyes should be in the upper third of the picture in a portrait photo.",{"type":102,"content":916},[917],{"text":918,"type":106},"Camera position: The camera should be positioned at eye level.","5 tips for the perfect portrait photo",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":922},[923],{"type":102,"content":924},[925],{"text":340,"marks":926},[],[],{"id":929,"alt":29,"name":29,"focus":29,"title":29,"filename":930,"copyright":29,"fieldtype":39,"is_external_url":34},7187595,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F22dc6ed498\u002Fwerbeberg-portraitfoto.jpg",{"id":929,"alt":29,"name":29,"focus":29,"title":29,"filename":930,"copyright":29,"fieldtype":39,"is_external_url":34},"5-tipps-fuer-das-perfekte-portraitfoto","en\u002Farticles\u002F5-tipps-fuer-das-perfekte-portraitfoto",1200,[],"d03dba4e-6829-4a97-826c-0edb0ca8f7fc","2023-05-25T11:25:24.507Z",[],"articles\u002F5-tipps-fuer-das-perfekte-portraitfoto",[941],{"path":939,"name":46,"lang":51,"published":46},{"name":943,"created_at":944,"published_at":945,"updated_at":946,"id":947,"uuid":948,"content":949,"slug":1045,"full_slug":1046,"sort_by_date":46,"position":1047,"tag_list":1048,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":1049,"first_published_at":1050,"release_id":46,"lang":51,"path":46,"alternates":1051,"default_full_slug":1052,"translated_slugs":1053},"Social Media","2024-04-04T14:10:57.216Z","2024-11-11T14:38:19.702Z","2024-11-11T14:38:19.737Z",473011612,"02c7f825-57ce-4f23-8a6d-c37a56d7c0d3",{"_uid":950,"body":951,"text":952,"title":1032,"ctaLink":1033,"ctaText":1034,"pageSeo":1040,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":1041,"component":20,"coverImage":1044,"ctaSubTitle":350},"14ec8efe-d809-459c-8316-f8a5f3487166",[],{"type":99,"content":953},[954,960,992,993,1002,1012,1013,1022,1023],{"type":102,"content":955},[956],{"text":957,"type":106,"marks":958},"Our 5 tips for social media:",[959],{"type":109},{"type":141,"content":961},[962,968,974,980,986],{"type":144,"content":963},[964],{"type":102,"content":965},[966],{"text":967,"type":106},"Content needs to be relevant, but you shouldn't make it too complex. The content should be short and to the point. Texts that are too long are boring and are not read through as often as short texts. Readers are more attentive if you address them directly. Who is the content intended for (→ target group!), the typical W questions also help here. Who do I want to reach? What do I want to achieve?",{"type":144,"content":969},[970],{"type":102,"content":971},[972],{"text":973,"type":106},"Variety is key! Images, videos and text. It is best to offer appealing content.  Choose the right images with the right colors. With the right videos, you can involve your community well and build proximity.",{"type":144,"content":975},[976],{"type":102,"content":977},[978],{"text":979,"type":106},"Use hashtags! This allows you to organize your posts thematically. And at the same time, you can spread your posts and reach many more people. You can use hashtags to make your posts more visible to search engines.",{"type":144,"content":981},[982],{"type":102,"content":983},[984],{"text":985,"type":106},"Emojis are still the cherry on top. Look for suitable emojis that match your content. This allows your followers to emotionally categorize your post. Semantics is the study of signs and their meanings, i.e. emojis can have different meanings, especially for different individuals. Let's take the smiling emoji as an example, which is interpreted differently by everyone. As this smiley only has a slight smile and no other special facial expressions, it can be interpreted in different ways: It can appear friendly to others, but to others this smiley looks annoyed or creepy. Or the \"sad\" emoji, for most people it looks sad, but it can also look unfriendly or defiant.",{"type":144,"content":987},[988],{"type":102,"content":989},[990],{"text":991,"type":106},"Publish your posts at the right time. Find out when most people in your region are consuming social media. This way you can adapt to your community and ensure that they are more likely to see your posts.",{"type":102},{"type":102,"content":994},[995,999,1000],{"text":996,"type":106,"marks":997},"What is organic reach?",[998],{"type":109},{"type":118},{"text":1001,"type":106},"Organic reach is used in social media marketing to determine the number of users who have seen your post. The term organic reach also excludes the use of paid advertising media. You can increase your organic reach by following the tips listed above.",{"type":102,"content":1003},[1004,1005,1009,1010],{"type":118},{"text":1006,"type":106,"marks":1007},"What are organic posts?",[1008],{"type":109},{"type":118},{"text":1011,"type":106},"Organic posts are posts that are not sponsored and not paid for. This means they only appear in your followers' feed if they have subscribed to you or a hashtag you have set.",{"type":102},{"type":102,"content":1014},[1015,1019,1020],{"text":1016,"type":106,"marks":1017},"What are inorganic posts?",[1018],{"type":109},{"type":118},{"text":1021,"type":106},"Inorganic posts are paid posts that are used to advertise on social media. This helps to reach users who are not subscribed to you.  Inorganic posts are a good way to reach new customers.",{"type":102},{"type":102,"content":1024},[1025,1029,1030],{"text":1026,"type":106,"marks":1027},"Which social media platforms should I use?",[1028],{"type":109},{"type":118},{"text":1031,"type":106},"Definitely the four classics Facebook, Instagram, YouTube and Twitter. You can also post on Tik Tok, Snapchat and Pinterest. Depending on what you want to post, it also depends on the platform. If you are posting videos, YouTube and Tik Tok are more suitable; if you are posting pictures, Instagram is best. On Twitter you mostly post short text passages and on Facebook you can post anything.","Tips & tricks for social media",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":1035},[1036],{"type":102,"content":1037},[1038],{"text":340,"marks":1039},[],[],{"id":1042,"alt":29,"name":29,"focus":29,"title":29,"filename":1043,"copyright":29,"fieldtype":39,"is_external_url":34},7187627,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Fbf1773bdaf\u002Fwerbeberg-social-media-marketing.jpg",{"id":1042,"alt":29,"name":29,"focus":29,"title":29,"filename":1043,"copyright":29,"fieldtype":39,"is_external_url":34},"social-media","en\u002Farticles\u002Fsocial-media",1210,[],"60bf97ba-e554-4d74-9acc-2185643816b7","2023-05-25T11:24:24.187Z",[],"articles\u002Fsocial-media",[1054],{"path":1052,"name":46,"lang":51,"published":46},{"name":1056,"created_at":1057,"published_at":1058,"updated_at":1059,"id":1060,"uuid":1061,"content":1062,"slug":1200,"full_slug":1201,"sort_by_date":46,"position":1202,"tag_list":1203,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":1204,"first_published_at":1205,"release_id":46,"lang":51,"path":46,"alternates":1206,"default_full_slug":1207,"translated_slugs":1208},"Alles rund ums Texten","2024-04-04T14:10:58.491Z","2024-11-11T14:38:20.015Z","2024-11-11T14:38:20.041Z",473011613,"82c14662-5c5a-47f6-9bd8-14b316f41787",{"_uid":1063,"body":1064,"text":1065,"title":1187,"ctaLink":1188,"ctaText":1189,"pageSeo":1195,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":1196,"component":20,"coverImage":1199,"ctaSubTitle":350},"05e6ee50-0554-4103-8651-b5d21e06ef3c",[],{"type":99,"content":1066},[1067,1076,1080,1081,1113,1114,1120,1121,1154,1160,1161],{"type":102,"content":1068},[1069,1073,1074],{"text":1070,"type":106,"marks":1071},"How do you write a text?",[1072],{"type":109},{"type":118},{"text":1075,"type":106},"This is where the typical W questions come into play again.",{"type":102,"content":1077},[1078],{"text":1079,"type":106},"So you should think first and perhaps make a plan before you get started.",{"type":102},{"type":141,"content":1082},[1083,1089,1095,1101,1107],{"type":144,"content":1084},[1085],{"type":102,"content":1086},[1087],{"text":1088,"type":106},"What is the topic of my text?",{"type":144,"content":1090},[1091],{"type":102,"content":1092},[1093],{"text":1094,"type":106},"Who should this text reach?",{"type":144,"content":1096},[1097],{"type":102,"content":1098},[1099],{"text":1100,"type":106},"What is the central message of my text?",{"type":144,"content":1102},[1103],{"type":102,"content":1104},[1105],{"text":1106,"type":106},"What is my goal?",{"type":144,"content":1108},[1109],{"type":102,"content":1110},[1111],{"text":1112,"type":106},"What effect should the text have?",{"type":102},{"type":102,"content":1115},[1116],{"text":1117,"type":106,"marks":1118},"What is important when writing a text?",[1119],{"type":109},{"type":102},{"type":141,"content":1122},[1123,1129,1135,1141,1147],{"type":144,"content":1124},[1125],{"type":102,"content":1126},[1127],{"text":1128,"type":106},"Your text should offer the reader added value so that the reader understands the text without having to research it.",{"type":144,"content":1130},[1131],{"type":102,"content":1132},[1133],{"text":1134,"type":106},"Avoid the constant use of filler words and write concretely and concisely. This makes it easier for readers to understand your texts.",{"type":144,"content":1136},[1137],{"type":102,"content":1138},[1139],{"text":1140,"type":106},"Write clearly and only use foreign words that you know your target audience knows or if there is no other way to describe them.",{"type":144,"content":1142},[1143],{"type":102,"content":1144},[1145],{"text":1146,"type":106},"To make reading easier, use different sentence structures and transitions.",{"type":144,"content":1148},[1149],{"type":102,"content":1150},[1151,1153],{"text":1152,"type":106},"Avoid repeating words, use synonyms instead or use descriptive adjectives and verbs. This will make your text more varied.",{"type":118},{"type":102,"content":1155},[1156],{"text":1157,"type":106,"marks":1158},"4 tips for writing texts:",[1159],{"type":109},{"type":102},{"type":141,"content":1162},[1163,1169,1175,1181],{"type":144,"content":1164},[1165],{"type":102,"content":1166},[1167],{"text":1168,"type":106},"Plan first!",{"type":144,"content":1170},[1171],{"type":102,"content":1172},[1173],{"text":1174,"type":106},"State the most important points first to draw attention to your text.",{"type":144,"content":1176},[1177],{"type":102,"content":1178},[1179],{"text":1180,"type":106},"Use strong words to ensure better expression. E.G: Special, honest, dreamlike, ..",{"type":144,"content":1182},[1183],{"type":102,"content":1184},[1185],{"text":1186,"type":106},"Have your text proofread!","Everything about copywriting",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":1190},[1191],{"type":102,"content":1192},[1193],{"text":340,"marks":1194},[],[],{"id":1197,"alt":29,"name":29,"focus":29,"title":29,"filename":1198,"copyright":29,"fieldtype":39,"is_external_url":34},7187634,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4711x2650\u002F00cad1b5b9\u002Fwerbeberg-texten_be_13_ma_13.jpg",{"id":1197,"alt":29,"name":29,"focus":29,"title":29,"filename":1198,"copyright":29,"fieldtype":39,"is_external_url":34},"alles-rund-ums-texten","en\u002Farticles\u002Falles-rund-ums-texten",1220,[],"8e88a419-f14d-47c2-a9b8-36b19c412718","2023-05-25T11:01:26.477Z",[],"articles\u002Falles-rund-ums-texten",[1209],{"path":1207,"name":46,"lang":51,"published":46},{"name":1211,"created_at":1212,"published_at":1213,"updated_at":1214,"id":1215,"uuid":1216,"content":1217,"slug":1324,"full_slug":1325,"sort_by_date":46,"position":1326,"tag_list":1327,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":1328,"first_published_at":1329,"release_id":46,"lang":51,"path":46,"alternates":1330,"default_full_slug":1331,"translated_slugs":1332},"Erster Eindruck in Kärtchenformat - Die Visitenkarte","2024-04-04T14:10:59.837Z","2024-11-11T14:38:20.375Z","2024-11-11T14:38:20.417Z",473011678,"f7174525-25ec-48a7-9ac0-09dc73c37224",{"_uid":1218,"body":1219,"text":1220,"title":1311,"ctaLink":1312,"ctaText":1313,"pageSeo":1319,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":1320,"component":20,"coverImage":1323,"ctaSubTitle":350},"4876fcab-6909-4028-91be-c3801ca22607",[],{"type":99,"content":1221},[1222,1240,1244,1245,1251,1255,1256,1262,1300,1301,1307],{"type":102,"content":1223},[1224,1226,1230,1232,1238],{"text":1225,"type":106},"Especially in this day and age, it is important to have your business card produced by a professional, because the ",{"text":1227,"type":106,"marks":1228},"Quality ",[1229],{"type":109},{"text":1231,"type":106},"and the ",{"text":582,"type":106,"marks":1233},[1234,1237],{"type":323,"attrs":1235},{"href":1236,"uuid":29,"anchor":29,"target":326,"linktype":327},"\u002Fleistungen\u002Fprintdesign\u002F",{"type":109},{"text":1239,"type":106}," the greatest attention is paid to quality and design. The high quality of the material and design of the card leaves a good impression.",{"type":102,"content":1241},[1242],{"text":1243,"type":106},"Business cards are essential, especially in the sales sector. Representatives leave their business cards behind when they visit customers and thus remain in the customer's memory. The business card eliminates unnecessary searching for contact details.",{"type":102},{"type":102,"content":1246},[1247],{"text":1248,"type":106,"marks":1249},"Why business cards are still so important today",[1250],{"type":109},{"type":102,"content":1252},[1253],{"text":1254,"type":106},"The impact of these small cards is often underestimated. They often look cheap or boring. However, they leave a lasting first impression and are the figurehead of the company policy.",{"type":102},{"type":102,"content":1257},[1258],{"text":1259,"type":106,"marks":1260},"What belongs on a good business card:",[1261],{"type":109},{"type":141,"content":1263},[1264,1270,1276,1282,1288,1294],{"type":144,"content":1265},[1266],{"type":102,"content":1267},[1268],{"text":1269,"type":106},"Company name and logo",{"type":144,"content":1271},[1272],{"type":102,"content":1273},[1274],{"text":1275,"type":106},"Name and position in the company",{"type":144,"content":1277},[1278],{"type":102,"content":1279},[1280],{"text":1281,"type":106},"Telephone number",{"type":144,"content":1283},[1284],{"type":102,"content":1285},[1286],{"text":1287,"type":106},"E-mail address",{"type":144,"content":1289},[1290],{"type":102,"content":1291},[1292],{"text":1293,"type":106},"Your address",{"type":144,"content":1295},[1296],{"type":102,"content":1297},[1298],{"text":1299,"type":106},"Social media if applicable",{"type":102},{"type":102,"content":1302},[1303],{"text":1304,"type":106,"marks":1305},"How to use a business card successfully",[1306],{"type":109},{"type":102,"content":1308},[1309],{"text":1310,"type":106},"It is advisable to always carry these small cards with you, preferably in an attractive business card case to protect them from dirt or creasing. Stored in a tactically favorable place - such as in a jacket pocket or in the car - you are prepared for any unforeseen situation.","The business card",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":1314},[1315],{"type":102,"content":1316},[1317],{"text":340,"marks":1318},[],[],{"id":1321,"alt":29,"name":29,"focus":29,"title":29,"filename":1322,"copyright":29,"fieldtype":39,"is_external_url":34},7187646,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ff3694038c4\u002Fwerbeberg-visitenkarte.jpg",{"id":1321,"alt":29,"name":29,"focus":29,"title":29,"filename":1322,"copyright":29,"fieldtype":39,"is_external_url":34},"erster-eindruck-in-kaertchenformat-die-visitenkarte","en\u002Farticles\u002Ferster-eindruck-in-kaertchenformat-die-visitenkarte",1230,[],"45d90825-c9d5-4595-9037-7c96f88c2660","2023-05-25T10:56:51.072Z",[],"articles\u002Ferster-eindruck-in-kaertchenformat-die-visitenkarte",[1333],{"path":1331,"name":46,"lang":51,"published":46},{"name":1335,"created_at":1336,"published_at":1337,"updated_at":1338,"id":1339,"uuid":1340,"content":1341,"slug":1379,"full_slug":1380,"sort_by_date":46,"position":1381,"tag_list":1382,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":1383,"first_published_at":1384,"release_id":46,"lang":51,"path":46,"alternates":1385,"default_full_slug":1386,"translated_slugs":1387},"3 Tipps für den Eventflyer","2024-04-04T14:11:01.214Z","2024-11-11T14:38:20.722Z","2024-11-11T14:38:20.765Z",473011883,"e2f31b02-8842-48aa-a75e-98d58faeb9bd",{"_uid":1342,"body":1343,"text":1344,"title":1366,"ctaLink":1367,"ctaText":1368,"pageSeo":1374,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":1375,"component":20,"coverImage":1378,"ctaSubTitle":350},"e4481dda-6bce-4b7e-8165-ecc158a2a176",[],{"type":99,"content":1345},[1346],{"type":141,"content":1347},[1348,1354,1360],{"type":144,"content":1349},[1350],{"type":102,"content":1351},[1352],{"text":1353,"type":106},"The most important information should be easily recognizable and provide immediate answers to the typical W questions. So what, when, where, etc. ",{"type":144,"content":1355},[1356],{"type":102,"content":1357},[1358],{"text":1359,"type":106},"The design is just as important as finding information quickly. The event flyer should be designed in such a way that it stands out from the crowd, but is not too intrusive. The design should emphasize the information well. Images and colors should be appealing so that the event flyer is memorable and attracts attention.",{"type":144,"content":1361},[1362],{"type":102,"content":1363},[1364],{"text":1365,"type":106},"The distribution of the flyer. It is also important to distribute the flyer so that as many people as possible see it. This can be done in different ways. You can send the event flyer by post, you can distribute it by hand or you can place it somewhere such as in a café. Depending on where the target group is located, the location and route is chosen.","3 tips for the event flyer",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":1369},[1370],{"type":102,"content":1371},[1372],{"text":340,"marks":1373},[],[],{"id":1376,"alt":29,"name":29,"focus":29,"title":29,"filename":1377,"copyright":29,"fieldtype":39,"is_external_url":34},7187660,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F715a33231b\u002Fwerbeberg-eventflyer.jpg",{"id":1376,"alt":29,"name":29,"focus":29,"title":29,"filename":1377,"copyright":29,"fieldtype":39,"is_external_url":34},"3-tipps-fuer-den-eventflyer","en\u002Farticles\u002F3-tipps-fuer-den-eventflyer",1240,[],"3de97c5c-93ca-4a59-ac7a-ee85acc89ab7","2023-05-25T10:00:47.291Z",[],"articles\u002F3-tipps-fuer-den-eventflyer",[1388],{"path":1386,"name":46,"lang":51,"published":46},{"name":1390,"created_at":1391,"published_at":1392,"updated_at":1393,"id":1394,"uuid":1395,"content":1396,"slug":1458,"full_slug":1459,"sort_by_date":46,"position":1460,"tag_list":1461,"is_startpage":34,"parent_id":355,"meta_data":46,"group_id":1462,"first_published_at":1463,"release_id":46,"lang":51,"path":46,"alternates":1464,"default_full_slug":1465,"translated_slugs":1466},"3 Tipps zu Außenwerbung","2024-04-04T14:11:02.473Z","2024-11-11T14:38:21.024Z","2024-11-11T14:38:21.057Z",473011895,"b994860e-297c-43d0-8304-b9abc12e26a2",{"_uid":1397,"body":1398,"text":1399,"title":1445,"ctaLink":1446,"ctaText":1447,"pageSeo":1453,"category":343,"ctaLabel":344,"ctaTitle":345,"cardImage":1454,"component":20,"coverImage":1457,"ctaSubTitle":350},"254329be-66d0-440b-a45a-ca73c437cfe4",[],{"type":99,"content":1400},[1401,1411,1415,1416,1426,1430,1431,1441],{"type":141,"content":1402},[1403],{"type":144,"content":1404},[1405],{"type":102,"content":1406},[1407],{"text":1408,"type":106,"marks":1409},"Placement",[1410],{"type":109},{"type":102,"content":1412},[1413],{"text":1414,"type":106},"The placement of outdoor advertising plays an essential role and should therefore be well thought out. It is important to choose a location where as many people as possible pass by and where the advertising is clearly visible. The height at which the advertising material is placed is also crucial and should be taken into account.",{"type":102},{"type":141,"content":1417},[1418],{"type":144,"content":1419},[1420],{"type":102,"content":1421},[1422],{"text":1423,"type":106,"marks":1424},"Implementation",[1425],{"type":109},{"type":102,"content":1427},[1428],{"text":1429,"type":106},"Once a location has been found, the next step is implementation. Which format is suitable for the chosen location? If potential customers drive past by car, then the poster or sign should be kept simple and the font should be large and concise. However, if our sign is located in a pedestrian zone or similar, it is possible to invite people to interact, for example with the help of a QR code.",{"type":102},{"type":141,"content":1432},[1433],{"type":144,"content":1434},[1435],{"type":102,"content":1436},[1437],{"text":1438,"type":106,"marks":1439},"Message",[1440],{"type":109},{"type":102,"content":1442},[1443],{"text":1444,"type":106},"As a rule, the message of advertising should be recognizable at first glance, easy to understand and easy to remember, which of course makes sense especially where there is no time to take a closer look or think about it. But rules are there to be broken. With a good idea, you can also deliberately create confusion and use this to arouse people's curiosity.  ","3 tips for outdoor advertising",{"id":29,"url":332,"email":332,"linktype":333,"fieldtype":334,"cached_url":332},{"type":99,"content":1448},[1449],{"type":102,"content":1450},[1451],{"text":340,"marks":1452},[],[],{"id":1455,"alt":29,"name":29,"focus":29,"title":29,"filename":1456,"copyright":29,"fieldtype":39,"is_external_url":34},7187690,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3800x2138\u002Fd8cd4f5c06\u002Fplakate.jpg",{"id":1455,"alt":29,"name":29,"focus":29,"title":29,"filename":1456,"copyright":29,"fieldtype":39,"is_external_url":34},"3-tipps-zu-aussenwerbung","en\u002Farticles\u002F3-tipps-zu-aussenwerbung",1250,[],"bb1494eb-ed2d-4827-b9e0-831d5b5e1a0c","2023-05-25T09:59:06.265Z",[],"articles\u002F3-tipps-zu-aussenwerbung",[1467],{"path":1465,"name":46,"lang":51,"published":46},59,[343,6,1470,1471,1472,582,1473,1474],"Services","Techday","Förderung","Web","Neuigkeiten"]