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",[556],{"type":116},{"text":558,"type":106},"  ",{"type":102,"content":560},[561],{"text":562,"type":106},"Which company is looking for employees?",{"type":139,"content":564},[565],{"type":142,"content":566},[567],{"type":102,"content":568},[569,573],{"text":570,"type":106,"marks":571},"What is it?   ",[572],{"type":116},{"text":574,"type":106}," ",{"type":102,"content":576},[577],{"text":578,"type":106},"Which exact position is vacant? Including whether it is a full-time or part-time position.",{"type":139,"content":580},[581],{"type":142,"content":582},[583],{"type":102,"content":584},[585],{"text":586,"type":106,"marks":587},"Where?",[588],{"type":116},{"type":102,"content":590},[591],{"text":592,"type":106},"Where are you looking, where is the place of work? Information on possible home office options can also be provided here.",{"type":139,"content":594},[595],{"type":142,"content":596},[597],{"type":102,"content":598},[599],{"text":600,"type":106,"marks":601},"When?",[602],{"type":116},{"type":102,"content":604},[605],{"text":606,"type":106},"When is this position available?",{"type":139,"content":608},[609],{"type":142,"content":610},[611],{"type":102,"content":612},[613],{"text":614,"type":106,"marks":615},"How much?",[616],{"type":116},{"type":102,"content":618},[619],{"text":620,"type":106},"The legally required salary information (the minimum salary according to the collective agreement) is provided here.",{"type":102},{"type":102,"content":623},[624,626,630],{"text":625,"type":106},"It is important to note that people should not search for vacancies under \"Other employees\" or \"Personnel\". It is better to be as specific as possible here, such as \"clerk\" or \"accountant\". A ",{"text":627,"type":106,"marks":628},"Keyword check",[629],{"type":116},{"text":631,"type":106}," is very helpful in this step and offers the opportunity to make the ad as relevant as possible. It is equally important to formulate job advertisements neutrally in accordance with the Equal Treatment Act and to give every applicant the chance to apply. Advertisements that refer exclusively to one gender, age, etc. are not permitted.",{"type":102},{"type":102,"content":634},[635,639,640,642,646],{"text":636,"type":106,"marks":637},"Salary information",[638],{"type":116},{"type":128},{"text":641,"type":106},"Salary details are necessary in terms of the minimum salary stipulated in the collective agreement, if available, and are a key criterion for applicants. According to ",{"text":522,"type":106,"marks":643},[644],{"type":190,"attrs":645},{"href":526,"uuid":29,"anchor":29,"target":29,"linktype":194},{"text":647,"type":106}," 2021, salary is the reason for 48% of respondents to change jobs.",{"type":102,"content":649},[650],{"text":651,"type":106},"Of course, it is easiest to state the gross monthly salary, but it is also important to state the weekly working hours.",{"type":102,"content":653},[654],{"text":655,"type":106},"Another basic option is to state the annual salary, including the 13th and 14th salary. If the position is to be assigned to a job group, this should also be stated in the salary. Although the annual salary provides a good overview, it is not specific or tangible enough for many people.",{"type":102,"content":657},[658],{"text":659,"type":106},"The most transparent form of salary information is the \"from-to\" method. This allows you to openly communicate what your industry-standard overpayment looks like based on qualifications.",{"type":102},{"type":102,"content":662},[663,667,668],{"text":664,"type":106,"marks":665},"Passive vs. active formulation",[666],{"type":116},{"type":128},{"text":669,"type":106},"Passive formulations still make up the majority of job advertisements. This is one more reason to switch to the more attractive variant of active wording. In this way, you involve the applicants and offer a good insight into what they can expect from you.",{"type":102,"content":671},[672],{"text":673,"type":106},"\"Design of graphics\" is the passive negative example here, so to speak. The active formulation is better: \"You design graphics and subjects\". The ideal formulation is achieved when you also communicate the expected result: \"You create graphics and subjects in accordance with our customers' CD guidelines and help them to achieve a uniform brand image\".",{"type":102,"content":675},[676],{"text":677,"type":106},"These formulations also resonate with the corporate culture - in the example above, especially the \"per Du\" within the company posting the job.",{"type":102},{"type":102,"content":680},[681],{"text":682,"type":106},"With these basics, your next job advertisement will be successful and attract more applicants. Our experts will be happy to discuss these steps with you and find the right way to make your job advertisements visually appealing or to communicate them to the right applicants.",{"type":102,"content":684},[685],{"text":686,"type":106},"Either way, we are happy to be at your side!","Job advertisement: Recruiting tips 2022",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":690},[691],{"type":102,"content":692},[693],{"text":225,"marks":694},[],[696],{"_uid":697,"title":698,"ogImage":699,"ogTitle":698,"component":41,"description":700,"ogDescription":700},"1af0764e-12d6-4de4-80b2-4a4c6dcf8875","We(r)binar: Recruiting tips 2022",{"filename":29},"The best tips for job adverts in 2022",{"id":702,"alt":29,"name":29,"focus":29,"title":29,"filename":703,"copyright":29,"fieldtype":39,"is_external_url":34},7186963,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4260x2396\u002F84e20247d2\u002Fwerbeberg_recruitingtipps_1.jpg",{"id":702,"alt":29,"name":29,"focus":29,"title":29,"filename":703,"copyright":29,"fieldtype":39,"is_external_url":34},"jobinserat-recruiting-tipps-2022","en\u002Farticles\u002Fjobinserat-recruiting-tipps-2022",910,[],"ab195f01-d805-4f54-bb69-78cc7d895402","2023-05-26T08:13:01.220Z",[],"articles\u002Fjobinserat-recruiting-tipps-2022",[714],{"path":712,"name":46,"lang":51,"published":46},{"name":716,"created_at":717,"published_at":718,"updated_at":719,"id":720,"uuid":721,"content":722,"slug":827,"full_slug":828,"sort_by_date":46,"position":829,"tag_list":830,"is_startpage":34,"parent_id":245,"meta_data":46,"group_id":831,"first_published_at":832,"release_id":46,"lang":51,"path":46,"alternates":833,"default_full_slug":834,"translated_slugs":835},"Was ist eine Zielgruppe?","2024-04-04T14:10:14.435Z","2024-11-11T14:39:17.561Z","2024-11-11T14:39:17.590Z",473008224,"554369f7-e218-4e94-8452-6bbeff1dc3e3",{"_uid":723,"body":724,"text":725,"title":809,"ctaLink":810,"ctaText":811,"pageSeo":817,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":823,"component":20,"coverImage":826,"ctaSubTitle":240},"31c63726-99c9-441a-952b-432a225b564e",[],{"type":99,"content":726},[727,737,741,745,746,756,760,768,778,782,786,790,791,801,805],{"type":139,"content":728},[729],{"type":142,"content":730},[731],{"type":102,"content":732},[733],{"text":734,"type":106,"marks":735},"But why do you need a target group at all?",[736],{"type":116},{"type":102,"content":738},[739],{"text":740,"type":106},"Defining the target group is important in order to answer a key question: Who ultimately buys the products or services that the company offers?",{"type":102,"content":742},[743],{"text":744,"type":106},"Only when it has been clearly defined can these groups of people be addressed directly.",{"type":102},{"type":139,"content":747},[748],{"type":142,"content":749},[750],{"type":102,"content":751},[752],{"text":753,"type":106,"marks":754},"Finding the right target group",[755],{"type":116},{"type":102,"content":757},[758],{"text":759,"type":106},"An important question regarding target group definition:",{"type":102,"content":761},[762,766],{"text":763,"type":106,"marks":764},"Benefits ",[765],{"type":116},{"text":767,"type":106},"- What are the benefits of the product or service? And how does it differ from the competition?",{"type":102,"content":769},[770,772,776],{"text":771,"type":106},"The market is already so oversaturated these days - without ",{"text":773,"type":106,"marks":774},"Unique selling proposition ",[775],{"type":116},{"text":777,"type":106},"the product, service or even the company will be lost in the vast majority of cases.",{"type":102,"content":779},[780],{"text":781,"type":106},"The next question is: Who is most likely to have this problem?",{"type":102,"content":783},[784],{"text":785,"type":106},"In which situations does the target group need the product or service? This question goes hand in hand with the next consideration.",{"type":102,"content":787},[788],{"text":789,"type":106},"From here, we break down who the focus should be on. Is it individuals? Companies? Families?",{"type":102},{"type":139,"content":792},[793],{"type":142,"content":794},[795],{"type":102,"content":796},[797],{"text":798,"type":106,"marks":799},"The buyer persona",[800],{"type":116},{"type":102,"content":802},[803],{"text":804,"type":106},"What does the typical sample customer look like?",{"type":102,"content":806},[807],{"text":808,"type":106},"Creating this persona gives the target group a concrete face. Because with a picture in front of your eyes, you can keep an eye on the most important customer characteristics.","What is a target group?",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":812},[813],{"type":102,"content":814},[815],{"text":225,"marks":816},[],[818],{"_uid":819,"title":820,"ogImage":821,"ogTitle":820,"component":41,"description":822,"ogDescription":822},"6837a494-b47d-4fa2-a632-b208d502d224","We(r)binar: What is a target group?",{"filename":29},"What is it, what is it for and why do I need it? You can find the answers here in the blog post!",{"id":824,"alt":29,"name":29,"focus":29,"title":29,"filename":825,"copyright":29,"fieldtype":39,"is_external_url":34},7178244,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ffe63effd53\u002Fwerbeberg-zielgruppe.jpg",{"id":824,"alt":29,"name":29,"focus":29,"title":29,"filename":825,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-eine-zielgruppe","en\u002Farticles\u002Fwas-ist-eine-zielgruppe",890,[],"bd59ee95-0be8-4e1f-9a04-0f3f6d24770e","2023-05-26T08:10:11.259Z",[],"articles\u002Fwas-ist-eine-zielgruppe",[836],{"path":834,"name":46,"lang":51,"published":46},{"name":838,"created_at":839,"published_at":840,"updated_at":841,"id":842,"uuid":843,"content":844,"slug":977,"full_slug":978,"sort_by_date":46,"position":979,"tag_list":980,"is_startpage":34,"parent_id":245,"meta_data":46,"group_id":981,"first_published_at":982,"release_id":46,"lang":51,"path":46,"alternates":983,"default_full_slug":984,"translated_slugs":985},"Newsletter - zeitgemäß oder doch veraltet","2024-04-04T14:10:13.180Z","2024-11-11T14:39:17.235Z","2024-11-11T14:39:17.261Z",473008145,"78a94ce3-db70-4c11-bb54-565c8f8c65f3",{"_uid":845,"body":846,"text":847,"title":959,"ctaLink":960,"ctaText":961,"pageSeo":967,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":973,"component":20,"coverImage":976,"ctaSubTitle":240},"7d5d24e9-b6c5-4b12-9038-fd14244172e5",[],{"type":99,"content":848},[849,853,857,858,867,871,891,892,901,927,928,937,951,955],{"type":102,"content":850},[851],{"text":852,"type":106},"This means that email marketing will still be one of the most successful advertising methods on the internet in 2022.",{"type":102,"content":854},[855],{"text":856,"type":106},"Customers and prospective customers ensure that email marketing is and remains a lucrative channel with consistently high registration data.",{"type":102},{"type":102,"content":859},[860,864,865],{"text":861,"type":106,"marks":862},"Is newsletter marketing still worthwhile today?",[863],{"type":116},{"type":128},{"text":866,"type":106},"Email marketing remains one of the most important online marketing channels.",{"type":102,"content":868},[869],{"text":870,"type":106},"As soon as the following points have been met, email marketing is worthwhile and can achieve unimagined success, as there is hardly a more direct way to reach your customers personally.",{"type":139,"content":872},[873,879,885],{"type":142,"content":874},[875],{"type":102,"content":876},[877],{"text":878,"type":106},"The content should be interesting and relevant to the reader",{"type":142,"content":880},[881],{"type":102,"content":882},[883],{"text":884,"type":106},"The emails must be designed and written in such a way that they do not get lost in the inbox",{"type":142,"content":886},[887],{"type":102,"content":888},[889],{"text":890,"type":106},"The email should also offer added value for the reader and entice them to take action.",{"type":102},{"type":102,"content":893},[894,898,899],{"text":895,"type":106,"marks":896},"Strong call-to-action (CTA)",[897],{"type":116},{"type":128},{"text":900,"type":106},"Successful newsletters have one thing in common: a call-to-action button with a clear call to action. The following should be taken into account when designing it:",{"type":139,"content":902},[903,909,915,921],{"type":142,"content":904},[905],{"type":102,"content":906},[907],{"text":908,"type":106},"It must be short and formulated in active language.",{"type":142,"content":910},[911],{"type":102,"content":912},[913],{"text":914,"type":106},"The effect can be enhanced by urgency (\"today only - 20% discount\")",{"type":142,"content":916},[917],{"type":102,"content":918},[919],{"text":920,"type":106},"Contrasting colors make the CTA stand out from its surroundings",{"type":142,"content":922},[923],{"type":102,"content":924},[925],{"text":926,"type":106},"It is advisable to place it in the top third of the newsletter so that it is not overlooked.",{"type":102},{"type":102,"content":929},[930,934,935],{"text":931,"type":106,"marks":932},"Newsletter topics",[933],{"type":116},{"type":128},{"text":936,"type":106},"When selecting topics, you should put yourself in the readers' shoes:",{"type":139,"content":938},[939,945],{"type":142,"content":940},[941],{"type":102,"content":942},[943],{"text":944,"type":106},"Why did they subscribe to the newsletter?",{"type":142,"content":946},[947],{"type":102,"content":948},[949],{"text":950,"type":106},"What added value do they expect?",{"type":102,"content":952},[953],{"text":954,"type":106},"The mail can be based on these answers and fulfill precisely these needs.",{"type":102,"content":956},[957],{"text":958,"type":106},"We would also be happy to provide you with information on this topic in a non-binding consultation!","Newsletter - contemporary or outdated after all",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":962},[963],{"type":102,"content":964},[965],{"text":225,"marks":966},[],[968],{"_uid":969,"title":970,"ogImage":971,"ogTitle":970,"component":41,"description":972,"ogDescription":972},"87d48255-5493-4dab-ba36-ee52f966c5b1","We(r)binar: Newsletter - contemporary or outdated?",{"filename":29},"Find out here whether email marketing is still worthwhile today!",{"id":974,"alt":29,"name":29,"focus":29,"title":29,"filename":975,"copyright":29,"fieldtype":39,"is_external_url":34},7178137,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6416x3609\u002Fcc7a6285ee\u002Fwerbeberg_newsletter_werbinar.jpg",{"id":974,"alt":29,"name":29,"focus":29,"title":29,"filename":975,"copyright":29,"fieldtype":39,"is_external_url":34},"newsletter-zeitgemaess-oder-doch-veraltet","en\u002Farticles\u002Fnewsletter-zeitgemaess-oder-doch-veraltet",880,[],"d156d0ff-3a6b-4bb7-a4c3-649b9459abbe","2023-05-26T08:09:06.192Z",[],"articles\u002Fnewsletter-zeitgemaess-oder-doch-veraltet",[986],{"path":984,"name":46,"lang":51,"published":46},{"name":988,"created_at":989,"published_at":990,"updated_at":991,"id":992,"uuid":993,"content":994,"slug":1119,"full_slug":1120,"sort_by_date":46,"position":1121,"tag_list":1122,"is_startpage":34,"parent_id":245,"meta_data":46,"group_id":1123,"first_published_at":1124,"release_id":46,"lang":51,"path":46,"alternates":1125,"default_full_slug":1126,"translated_slugs":1127},"Was ist Guerilla-Marketing","2024-04-04T14:10:10.430Z","2024-11-11T14:39:16.581Z","2024-11-11T14:39:16.614Z",473007878,"b3b9f81a-895d-4f75-94ce-285f36db3e84",{"_uid":995,"body":996,"text":997,"title":1101,"ctaLink":1102,"ctaText":1103,"pageSeo":1109,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":1115,"component":20,"coverImage":1118,"ctaSubTitle":240},"d072acea-c8d3-41fb-bbea-7cbf652a9ca9",[],{"type":99,"content":998},[999,1009,1013,1017,1018,1040,1044,1048,1049,1055],{"type":102,"content":1000},[1001,1003,1007],{"text":1002,"type":106},"Guerrilla marketing involves marketing campaigns that achieve a big impact with little effort. The ",{"text":1004,"type":106,"marks":1005},"Surprise effect ",[1006],{"type":116},{"text":1008,"type":106},"is the focus here in order to achieve maximum attention - this is also where the connection to \"guerrilla\" comes from. This term is derived from military terminology. There, guerrilla warfare is a type of warfare that is largely based on the effect of surprise.",{"type":102,"content":1010},[1011],{"text":1012,"type":106},"This type of marketing increases the visibility of a brand for a large number of people without inconveniencing them.",{"type":102,"content":1014},[1015],{"text":1016,"type":106},"In other words, without the \"battles and conflicts\" associated with the word \"guerrilla\".",{"type":102},{"type":102,"content":1019},[1020,1022,1026,1028,1032,1034,1038],{"text":1021,"type":106},"Overriding ",{"text":1023,"type":106,"marks":1024},"Goal ",[1025],{"type":116},{"text":1027,"type":106},"is to increase the ",{"text":1029,"type":106,"marks":1030},"Brand awareness ",[1031],{"type":116},{"text":1033,"type":106},"and the ",{"text":1035,"type":106,"marks":1036},"Image building",[1037],{"type":116},{"text":1039,"type":106},".",{"type":102,"content":1041},[1042],{"text":1043,"type":106},"Financial resources are kept to a minimum and are therefore suitable for both large and small companies. The special type of implementation appeals emotionally to a broad mass and thus achieves a positive effect.",{"type":102,"content":1045},[1046],{"text":1047,"type":106},"The positioning at objects and places where no advertising is expected is typical.",{"type":102},{"type":102,"content":1050},[1051],{"text":1052,"type":106,"marks":1053},"Types of guerrilla marketing",[1054],{"type":116},{"type":139,"content":1056},[1057,1068,1079,1090],{"type":142,"content":1058},[1059],{"type":102,"content":1060},[1061,1065,1066],{"text":1062,"type":106,"marks":1063},"Street ambient marketing",[1064],{"type":116},{"type":128},{"text":1067,"type":106},"Outdoor - Temporary and removable elements are placed at specific locations in a city",{"type":142,"content":1069},[1070],{"type":102,"content":1071},[1072,1076,1077],{"text":1073,"type":106,"marks":1074},"Indoor ambient marketing",[1075],{"type":116},{"type":128},{"text":1078,"type":106},"Indoor - Works like ambient marketing but in indoor spaces such as train stations or stores.",{"type":142,"content":1080},[1081],{"type":102,"content":1082},[1083,1087,1088],{"text":1084,"type":106,"marks":1085},"Ambush marketing",[1086],{"type":116},{"type":128},{"text":1089,"type":106},"At events or concerts. Eye-catching advertising, often without the event sponsor's permission.",{"type":142,"content":1091},[1092],{"type":102,"content":1093},[1094,1098,1099],{"text":1095,"type":106,"marks":1096},"Experience marketing",[1097],{"type":116},{"type":128},{"text":1100,"type":106},"Experimental - Combination of the above forms that initiate interaction with the brand.","What is guerrilla marketing?",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":1104},[1105],{"type":102,"content":1106},[1107],{"text":225,"marks":1108},[],[1110],{"_uid":1111,"title":1112,"ogImage":1113,"ogTitle":1112,"component":41,"description":1114,"ogDescription":1114},"3358132b-fd42-48bc-80ae-9c13c237d4e5","We(r)binar: What is guerrilla marketing?",{"filename":29},"You've probably heard this term before. 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For the company, this means that it does not have to worry about producing content.",{"type":139,"content":1228},[1229],{"type":142,"content":1230},[1231],{"type":102,"content":1232},[1233],{"text":1234,"type":106},"Efficient content is communicated directly to the target group.",{"type":102,"content":1236},[1237,1239,1245],{"text":1238,"type":106},"Influencers know their followers well and know exactly how to convey the ",{"text":1240,"type":106,"marks":1241},"Convey the content",[1242],{"type":190,"attrs":1243},{"href":1244,"uuid":29,"anchor":29,"target":193,"linktype":194},"\u002Fblog\u002Fcontent-marketing\u002F",{"text":1246,"type":106}," have to convey the content.",{"type":102},{"type":102,"content":1249},[1250],{"text":1251,"type":106},"Well-networked influencers can be very valuable for companies and brands. However, the quality and relevance of the content offered is very important for the influencer. Only if they recognize the added value for their followers or themselves will they be willing to share the company's content.","What is influencer marketing?",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":1255},[1256],{"type":102,"content":1257},[1258],{"text":225,"marks":1259},[],[1261],{"_uid":1262,"title":1263,"ogImage":1264,"ogTitle":1263,"component":41,"description":1265,"ogDescription":1265},"a2584bb7-46c4-4f92-9aa7-c6a73161c36e","We(r)binar: What is influencer marketing?",{"filename":29},"What are influencers and how does influencer marketing work?",{"id":1267,"alt":29,"name":29,"focus":29,"title":29,"filename":1268,"copyright":29,"fieldtype":39,"is_external_url":34},7178032,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6720x3780\u002F64ac945165\u002Fwb_werbinar_influencermarketing.jpg",{"id":1267,"alt":29,"name":29,"focus":29,"title":29,"filename":1268,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-influencer-marketing","en\u002Farticles\u002Fwas-ist-influencer-marketing",840,[],"e0792e09-e2c7-46e5-b634-742199d84b3a","2023-05-25T12:52:59.895Z",[],"articles\u002Fwas-ist-influencer-marketing",[1279],{"path":1277,"name":46,"lang":51,"published":46},{"name":1281,"created_at":1282,"published_at":1283,"updated_at":1284,"id":1285,"uuid":1286,"content":1287,"slug":1424,"full_slug":1425,"sort_by_date":46,"position":1426,"tag_list":1427,"is_startpage":34,"parent_id":245,"meta_data":46,"group_id":1428,"first_published_at":1429,"release_id":46,"lang":51,"path":46,"alternates":1430,"default_full_slug":1431,"translated_slugs":1432},"Was ist Content-Marketing?","2024-04-04T14:10:06.409Z","2024-11-11T14:39:15.568Z","2024-11-11T14:39:15.595Z",473007456,"7b1ea5f5-e0d9-49e0-93a9-7f342764094b",{"_uid":1288,"body":1289,"text":1290,"title":1406,"ctaLink":1407,"ctaText":1408,"pageSeo":1414,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":1420,"component":20,"coverImage":1423,"ctaSubTitle":240},"5279acbb-15ea-4f2b-bc14-3e9f5922c65d",[],{"type":99,"content":1291},[1292,1318,1319,1345,1346,1352,1365,1378,1388,1392,1402],{"type":102,"content":1293},[1294,1298,1299,1301,1305,1307,1311,1313,1317],{"text":1295,"type":106,"marks":1296},"But what is content marketing anyway?",[1297],{"type":116},{"type":128},{"text":1300,"type":106},"Content marketing is a strategic marketing strategy that focuses on the ",{"text":1302,"type":106,"marks":1303},"Planning, creation and distribution of",[1304],{"type":116},{"text":1306,"type":106}," valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer responses. 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So it's easy to understand why so many companies are investing in social media marketing. There are several platforms, such as Instagram, Facebook, Pinterest, and many ways and opportunities to create and distribute content on them.",{"type":128},{"text":1371,"type":106},"One popular way is",{"text":1373,"type":106,"marks":1374}," Influencer marketing",[1375],{"type":116},{"text":1377,"type":106},"which we wrote about last time.",{"type":139,"content":1379},[1380],{"type":142,"content":1381},[1382],{"type":102,"content":1383},[1384],{"text":1385,"type":106,"marks":1386},"Blog content marketing",[1387],{"type":116},{"type":102,"content":1389},[1390],{"text":1391,"type":106},"One method that should not be underestimated is content marketing via blogs. 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Offline-Marketing out?","2024-04-04T14:10:03.629Z","2024-11-11T14:39:14.885Z","2024-11-11T14:39:14.911Z",473007338,"e23cf003-66c9-4984-b652-1fbf4b3c94b7",{"_uid":1623,"body":1624,"text":1625,"title":1768,"ctaLink":1769,"ctaText":1770,"pageSeo":1776,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":1782,"component":20,"coverImage":1785,"ctaSubTitle":240},"6767e72d-71de-4fe7-8bc0-830547c3ce59",[],{"type":99,"content":1626},[1627,1636,1637,1643,1696,1700,1701,1707,1741,1748,1749,1759,1760,1764],{"type":102,"content":1628},[1629,1633,1634],{"text":1630,"type":106,"marks":1631},"Differences between online and offline marketing",[1632],{"type":116},{"type":128},{"text":1635,"type":106},"Digitalization is currently in the foreground, which sometimes makes people forget that advertising has a common goal: You want to draw attention to the company or brand, reach customers and strengthen or form the brand identity.",{"type":102},{"type":102,"content":1638},[1639],{"text":1640,"type":106,"marks":1641},"Online marketing uses:",[1642],{"type":116},{"type":139,"content":1644},[1645,1651,1663,1673,1679],{"type":142,"content":1646},[1647],{"type":102,"content":1648},[1649],{"text":1650,"type":106},"Websites, possibly with an integrated store, blog, etc.",{"type":142,"content":1652},[1653],{"type":102,"content":1654},[1655,1661],{"text":1656,"type":106,"marks":1657},"Social media",[1658],{"type":190,"attrs":1659},{"href":1660,"uuid":29,"anchor":29,"target":193,"linktype":194},"\u002Fblog\u002Fsocialmedia-tipps\u002F",{"text":1662,"type":106}," such as Facebook and\u002For Instagram",{"type":142,"content":1664},[1665],{"type":102,"content":1666},[1667],{"text":1668,"type":106,"marks":1669},"Newsletters",[1670],{"type":190,"attrs":1671},{"href":1672,"uuid":29,"anchor":29,"target":193,"linktype":194},"\u002Fblog\u002Fnewslettermarketing\u002F",{"type":142,"content":1674},[1675],{"type":102,"content":1676},[1677],{"text":1678,"type":106},"Advertising placements with well-known search engines",{"type":142,"content":1680},[1681],{"type":102,"content":1682},[1683,1688,1690],{"text":1684,"type":106,"marks":1685},"Content marketing",[1686],{"type":190,"attrs":1687},{"href":1244,"uuid":29,"anchor":29,"target":193,"linktype":194},{"text":1689,"type":106}," such as ",{"text":1691,"type":106,"marks":1692},"Influencer marketing",[1693],{"type":190,"attrs":1694},{"href":1695,"uuid":29,"anchor":29,"target":193,"linktype":194},"\u002Fblog\u002Finfluencer-marketing\u002F",{"type":102,"content":1697},[1698],{"text":1699,"type":106},"The advantage is that many potential customers can be reached. However, in order for interested parties to stay with you, you need to constantly work on it and it needs to be well and professionally structured.",{"type":102},{"type":102,"content":1702},[1703],{"text":1704,"type":106,"marks":1705},"Offline marketing uses:",[1706],{"type":116},{"type":139,"content":1708},[1709,1720,1726,1732],{"type":142,"content":1710},[1711],{"type":102,"content":1712},[1713,1715],{"text":1714,"type":106},"Advertisements and editorial reports in ",{"text":1314,"type":106,"marks":1716},[1717],{"type":190,"attrs":1718},{"href":1719,"uuid":29,"anchor":29,"target":193,"linktype":194},"\u002Fleistungen\u002Fprintdesign\u002F",{"type":142,"content":1721},[1722],{"type":102,"content":1723},[1724],{"text":1725,"type":106},"Local advertising such as posters",{"type":142,"content":1727},[1728],{"type":102,"content":1729},[1730],{"text":1731,"type":106},"Radio and TV advertising",{"type":142,"content":1733},[1734],{"type":102,"content":1735},[1736],{"text":1737,"type":106,"marks":1738},"Flyers, brochures and business cards",[1739],{"type":190,"attrs":1740},{"href":1719,"uuid":29,"anchor":29,"target":193,"linktype":194},{"type":102,"content":1742},[1743,1745,1746],{"text":1744,"type":106},"With offline measures such as advertisements, radio and TV commercials, the cost factor is usually higher, but you can also reach a far-reaching, large audience.",{"type":128},{"text":1747,"type":106},"With postal advertising, such as the distribution of flyers and brochures, potential customers can be targeted.",{"type":102},{"type":102,"content":1750},[1751,1753,1757],{"text":1752,"type":106},"With a good ",{"text":1754,"type":106,"marks":1755},"Combination ",[1756],{"type":116},{"text":1758,"type":106},"of online and offline measures is the most effective way to generate new customers and retain existing ones. In practice, for example, if customers have data such as the website, telephone number or QR code ready to hand on a brochure, business card or flyer, it is easier for them to contact the company or make a purchase there.",{"type":102},{"type":102,"content":1761},[1762],{"text":1763,"type":106},"Are you interested in successfully communicating your products or services to your new customers?",{"type":102,"content":1765},[1766],{"text":1767,"type":106},"You've come to the right place! Feel free to contact us for a non-binding consultation!","Is offline marketing out?",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":1771},[1772],{"type":102,"content":1773},[1774],{"text":225,"marks":1775},[],[1777],{"_uid":1778,"title":1779,"ogImage":1780,"ogTitle":1779,"component":41,"description":1781,"ogDescription":1781},"7dbb7529-8fb6-4ef4-9238-9cd14c81d597","We(r)binar: Is offline marketing out?",{"filename":29},"Is this type of advertising still up to date? Can you still reach your customers with it? Find out in this blog post!",{"id":1783,"alt":29,"name":29,"focus":29,"title":29,"filename":1784,"copyright":29,"fieldtype":39,"is_external_url":34},7177969,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6720x3780\u002Fbaba0e8200\u002Fwb_werbinar_offline-marketing.jpg",{"id":1783,"alt":29,"name":29,"focus":29,"title":29,"filename":1784,"copyright":29,"fieldtype":39,"is_external_url":34},"ist-offline-marketing-out","en\u002Farticles\u002Fist-offline-marketing-out",810,[],"e86c11ee-9e39-4e2d-8e95-111ce59d189a","2023-05-25T12:45:27.557Z",[],"articles\u002Fist-offline-marketing-out",[1795],{"path":1793,"name":46,"lang":51,"published":46},{"name":1797,"created_at":1798,"published_at":1799,"updated_at":1800,"id":1801,"uuid":1802,"content":1803,"slug":1968,"full_slug":1969,"sort_by_date":46,"position":1970,"tag_list":1971,"is_startpage":34,"parent_id":245,"meta_data":46,"group_id":1972,"first_published_at":1973,"release_id":46,"lang":51,"path":46,"alternates":1974,"default_full_slug":1975,"translated_slugs":1976},"Was ist Printdesign?","2024-04-04T14:10:53.215Z","2024-11-11T14:38:18.679Z","2024-11-11T14:38:18.711Z",473011261,"39d361ed-a62a-40d9-9b80-65bf9c752221",{"_uid":1804,"body":1805,"text":1806,"title":1955,"ctaLink":1956,"ctaText":1957,"pageSeo":1963,"category":233,"ctaLabel":234,"ctaTitle":235,"cardImage":1964,"component":20,"coverImage":1967,"ctaSubTitle":240},"6df8ab85-388f-4760-84ba-a106caf30479",[],{"type":99,"content":1807},[1808,1812,1813,1825,1826,1838,1839,1843,1862,1863,1881,1882,1906,1907,1939,1940,1944],{"type":102,"content":1809},[1810],{"text":1811,"type":106},"These printed materials are used to reinforce the company's image or to attract customers.",{"type":102},{"type":102,"content":1814},[1815,1817,1821,1822,1823],{"text":1816,"type":106},"One example here is the ",{"text":1818,"type":106,"marks":1819},"Business card",[1820],{"type":116},{"text":1039,"type":106},{"type":128},{"text":1824,"type":106},"It is a necessity in every business. It is used to make connections and expand the circle of business partners or to reach potential customers. Important contact information can be passed on easily.",{"type":102},{"type":102,"content":1827},[1828,1829,1833,1835,1836],{"text":159,"type":106},{"text":1830,"type":106,"marks":1831},"Flyer ",[1832],{"type":116},{"text":1834,"type":106},"is another popular form of print design.",{"type":128},{"text":1837,"type":106},"The advantages here are the low costs, as flyers are usually printed on paper in A5 format, often smaller. They are effective advertising media because they reach the widest audience directly - they are often distributed on the street or find their way into a letterbox.",{"type":102},{"type":102,"content":1840},[1841],{"text":1842,"type":106},"Further examples of print design:",{"type":139,"content":1844},[1845],{"type":142,"content":1846},[1847],{"type":102,"content":1848},[1849,1853,1855,1859,1860],{"text":1850,"type":106,"marks":1851},"Labels ",[1852],{"type":116},{"text":1854,"type":106},"and ",{"text":1856,"type":106,"marks":1857},"Packaging design",[1858],{"type":116},{"type":128},{"text":1861,"type":106},"Used to differentiate products from the competition. They are among the most creative forms of print.",{"type":102},{"type":139,"content":1864},[1865],{"type":142,"content":1866},[1867],{"type":102,"content":1868},[1869,1873,1874,1878,1879],{"text":1870,"type":106,"marks":1871},"Brochures ",[1872],{"type":116},{"text":1854,"type":106},{"text":1875,"type":106,"marks":1876},"Menu cards",[1877],{"type":116},{"type":128},{"text":1880,"type":106},"Some companies need brochures to present their services, products or menus.",{"type":102},{"type":139,"content":1883},[1884],{"type":142,"content":1885},[1886],{"type":102,"content":1887},[1888,1892,1894,1898,1899,1901,1905],{"text":1889,"type":106,"marks":1890},"Posters ",[1891],{"type":116},{"text":1893,"type":106},"or ",{"text":1895,"type":106,"marks":1896},"Posters",[1897],{"type":116},{"type":128},{"text":1900,"type":106},"The combination of words and images conveys a clear message to passers-by. For example, an ",{"text":1902,"type":106,"marks":1903},"Event poster",[1904],{"type":116},{"text":1039,"type":106},{"type":102},{"type":139,"content":1908},[1909,1925],{"type":142,"content":1910},[1911],{"type":102,"content":1912},[1913,1917,1919,1923],{"text":1914,"type":106,"marks":1915},"Building",[1916],{"type":116},{"text":1918,"type":106},"- and ",{"text":1920,"type":106,"marks":1921},"Car wrapping ",[1922],{"type":116},{"text":1924,"type":106},"are also part of print design, just like",{"type":142,"content":1926},[1927],{"type":102,"content":1928},[1929,1933,1934,1938],{"text":1930,"type":106,"marks":1931},"Trade fair",[1932],{"type":116},{"text":1918,"type":106},{"text":1935,"type":106,"marks":1936},"Event displays",[1937],{"type":116},{"text":1039,"type":106},{"type":102},{"type":102,"content":1941},[1942],{"text":1943,"type":106},"Print design is often associated with the production of the respective print types. However, this is not the case. The desired designs are commissioned - the printing itself is usually done by a print shop.",{"type":102,"content":1945},[1946,1948,1953],{"text":1947,"type":106},"In our agency the ",{"text":1949,"type":106,"marks":1950},"Design, including the processing with the print shop",[1951],{"type":190,"attrs":1952},{"href":1719,"uuid":29,"anchor":29,"target":193,"linktype":194},{"text":1954,"type":106}," to make the whole process as pleasant as possible for you!","What is print design?",{"id":29,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":99,"content":1958},[1959],{"type":102,"content":1960},[1961],{"text":225,"marks":1962},[],[],{"id":1965,"alt":29,"name":29,"focus":29,"title":29,"filename":1966,"copyright":29,"fieldtype":39,"is_external_url":34},7187580,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F59df09f3ca\u002Fwerbeberg-printdesign.jpg",{"id":1965,"alt":29,"name":29,"focus":29,"title":29,"filename":1966,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-printdesign","en\u002Farticles\u002Fwas-ist-printdesign",1180,[],"1c45c39e-2763-4662-841c-acaf29f9ba44","2023-05-25T12:34:09.019Z",[],"articles\u002Fwas-ist-printdesign",[1977],{"path":1975,"name":46,"lang":51,"published":46},59,[233,6,1980,1981,1982,1983,1984,1985],"Services","Techday","Förderung","Design","Web","Neuigkeiten"]