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charset=utf-8","Wed, 14 Oct 2026 16:12:08 GMT","W\u002F\"b3e1b9bc7477aa650d3504f4314bff09\"","strict-origin-when-cross-origin","5.980.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 94b7e0ee2a6007674c5416c61042731c.cloudfront.net (CloudFront)","aHm_2wuibxrHUDU8XyamV2WYFdwKoza0O53f5alkt-4vgbmW4LPJ5Q==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","39bef5f3-caeb-46f0-b045-e375ff95eb88","0.034528","0",[],{"stories":84,"total":85},[],0,{"stories":87,"total":2226},[88,436,594,712,1044,1227,1468,1586,1685,1791,1923,2048],{"name":89,"created_at":90,"published_at":91,"updated_at":92,"id":93,"uuid":94,"content":95,"slug":424,"full_slug":425,"sort_by_date":46,"position":426,"tag_list":427,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":430,"first_published_at":431,"release_id":46,"lang":51,"path":46,"alternates":432,"default_full_slug":433,"translated_slugs":434},"Grüne Worte brauchen jetzt Zahlen","2026-09-29T08:28:33.606Z","2026-10-01T13:42:36.873Z","2026-10-01T13:42:36.894Z",225201822164964,"017861c4-a6de-46bb-b53b-1e8f302e0502",{"_uid":96,"body":97,"text":349,"title":373,"topics":374,"ctaLink":380,"ctaText":382,"pageSeo":388,"category":6,"ctaLabel":403,"ctaTitle":404,"cardImage":405,"component":20,"coverImage":407,"coverVideo":409,"ctaSubTitle":414,"keyTakeaways":415},"a0ab8691-b905-4ca6-9875-fe4a378e0139",[98,113,146,160,173,191,209,221,271,283,327],{"_uid":99,"title":100,"subTitle":101,"component":102,"recipients":103,"description":105,"submitLabel":106,"assetToDownload":107,"additionalFormFields":112},"4ee19aaa-1d45-428c-89f1-636155f1d493","Checkliste: Wo stecken Umweltaussagen in Ihrer Kommunikation?","Alle Kanäle auf einem Blatt","lead-magnet-download-blok",[104],"office@werbeberg.at","Die Checkliste führt durch die Kanäle, in denen Umweltaussagen typischerweise stecken: Website, Datenblätter, Kataloge, Verpackung, Social Media, Imagefilm, Messestand, Stellenanzeigen und E-Mail-Signatur. Zu jeder Fundstelle notieren Sie die Aussage, den vorhandenen Beleg und wer im Haus dafür zuständig ist. So arbeiten alle Beteiligten mit derselben Liste.","Checkliste anfordern",{"id":108,"alt":109,"name":29,"focus":29,"title":29,"source":29,"filename":110,"copyright":29,"fieldtype":39,"meta_data":111,"is_external_url":34},225915167204180,"Dokumenten-Checkliste zu EmpCo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F7a3ee1a929\u002Fempco_checklist.pdf",{"alt":109},[],{"_uid":114,"text":115,"title":143,"kicker":144,"component":145},"52e0fac0-16eb-4863-b3c0-9b0939d9c9aa",{"type":116,"content":117},"doc",[118,135,139],{"type":119,"content":120},"paragraph",[121,124,133],{"text":122,"type":123},"Nach der Novelle sind allgemeine Umweltaussagen wie „nachhaltig“, „umweltfreundlich“ oder „klimafreundlich“ gegenüber Verbrauchern nur noch zulässig, wenn sie auf demselben Medium klar und hervorgehoben konkretisiert werden oder eine anerkannte hervorragende Umweltleistung dahintersteht, etwa das EU-Umweltzeichen. Auch Bilder und Symbole können Umweltaussagen sein, der ","text",{"text":125,"type":123,"marks":126},"Handelsverband",[127],{"type":128,"attrs":129},"link",{"href":130,"uuid":46,"anchor":46,"target":131,"linktype":132},"https:\u002F\u002Fwww.handelsverband.at\u002Ffileadmin\u002Fcontent\u002FPresse_Publikationen\u002FLeitfaeden_Whitepaper\u002F20260729_Leitfaden_EmpCO_final.pdf","_blank","url",{"text":134,"type":123}," nennt in seinem Leitfaden ein Symbol mit grünen Blättern als Beispiel. Nachhaltigkeitssiegel, die weder auf einem Zertifizierungssystem beruhen noch von staatlichen Stellen festgesetzt wurden, dürfen nicht mehr angebracht werden. Und die Aussage, ein Produkt sei klimaneutral, CO₂-reduziert oder klimapositiv, ist gegenüber Verbrauchern verboten, wenn sie sich auf Kompensation stützt, etwa auf zugekaufte CO₂-Zertifikate.",{"type":119,"content":136},[137],{"text":138,"type":123},"Wer Ziele für die Zukunft bewirbt, etwa „bis 2035 klimaneutral“, braucht dafür laut Gesetz einen öffentlich einsehbaren Umsetzungsplan mit messbaren, zeitgebundenen Zielen, den ein unabhängiger externer Sachverständiger regelmäßig überprüft. Eine Übergangsfrist für Websites, Social Media und andere Online-Inhalte ist laut Handelsverband nicht vorgesehen. Was online abrufbar ist, fällt seit dem Stichtag unter die neuen Regeln.",{"type":119,"content":140},[141],{"text":142,"type":123},"Die Regeln betreffen Aussagen gegenüber Verbrauchern. Auch wer an Firmen verkauft, sollte seine Texte kennen, weil Formulierungen aus Datenblättern und Katalogen über Händler und Onlineshops oft bei Endkunden landen. Ob eine Aussage rechtlich hält, beurteilt Ihre Rechtsberatung. Wir sind Kommunikationsleute und sorgen dafür, dass aus pauschalen Worten konkrete Angaben werden, die Grafiken dazu passen und die Änderungen schnell online sind.","Was seit 27. September für grüne Werbung gilt","Was sich geändert hat","article-section-header-blok",{"_uid":147,"text":148,"title":158,"kicker":159,"component":145},"dc4f3136-48e1-4405-8d93-95c3759a81ae",{"type":116,"content":149},[150,154],{"type":119,"content":151},[152],{"text":153,"type":123},"Die Nachhaltigkeitsseite auf der Website hat meistens jemand im Blick. Die meisten Umweltaussagen sind aber nebenbei entstanden, an ganz anderen Stellen. Im Datenblatt steht „ressourcenschonend“, im Katalog prangt ein Umweltlogo, das die Grafik vor Jahren für eine Produktreihe entworfen hat. Auf der Verpackung klebt ein Siegel, dessen Herkunft heute keiner mehr kennt.",{"type":119,"content":155},[156],{"text":157,"type":123},"Dazu kommen Kanäle, an die beim Wort Werbung kaum jemand denkt. Der Imagefilm schwenkt über Wald und Fluss, das Messebanner in Hannover verspricht „Green Technology“, und die Stellenanzeige sucht Leute für ein „nachhaltig wachsendes Unternehmen“. Auf LinkedIn steht noch der Beitrag zum Tag der Umwelt, und die E-Mail-Signatur trägt ein grünes Blatt mit dem Satz „klimaneutral gehostet“. Auch ein Claim oder ein Logo kann eine Umweltaussage sein, wenn es mit Grün und Natur spielt.","Das grüne Blatt in der E-Mail-Signatur zählt auch","Wo grüne Worte stecken",{"_uid":161,"text":162,"component":172},"d916729e-083e-48e6-8170-323a26e328b0",{"type":116,"content":163},[164,168],{"type":119,"content":165},[166],{"text":167,"type":123},"Unübersichtlich wird das, weil jede dieser Stellen jemand anderem gehört. Die Website pflegt das Marketing, die Datenblätter das Produktmanagement, die Stellenanzeigen die Personalabteilung. Die Messewand liegt beim Messebauer, der Imagefilm bei der Produktionsfirma von damals. In einem gewachsenen CMS steht derselbe Satz außerdem auf der Produktseite, im PDF, im Händlerportal und in der englischen Version, jedes Mal von Hand gepflegt.",{"type":119,"content":169},[170],{"text":171,"type":123},"Wer eine Aussage ändern will, muss sie also zuerst überall finden. Das klappt nur mit einer vollständigen Liste über alle Kanäle, auch über jene, die im Haus niemand als Werbung sieht.","article-text-blok",{"_uid":174,"text":175,"component":190},"1d49634f-5fa0-4ef7-ae6c-7731f7b7775b",{"type":116,"content":176},[177],{"type":119,"content":178},[179,181,188],{"text":180,"type":123},"Ein ",{"text":182,"type":123,"marks":183},"Messwert",[184],{"type":185,"attrs":186},"styled",{"class":187},"font-bold text-tint-primary-500",{"text":189,"type":123}," mit Quelle erklärt mehr als jedes grüne Adjektiv.","article-quote-blok",{"_uid":192,"text":193,"title":207,"kicker":208,"component":145},"a0012c60-2044-43ed-8ebf-e8b13ef6a71e",{"type":116,"content":194},[195,199,203],{"type":119,"content":196},[197],{"text":198,"type":123},"Gute Umweltkommunikation lässt das Adjektiv weg und sagt, was passiert ist. Statt „energieeffizient“ steht im Datenblatt der gemessene Verbrauch im Vergleich zum Vorgängermodell, mit Messmethode und Zeitraum. Aus „umweltfreundlicher Verpackung“ wird „Karton mit Recyclinganteil, ohne Kunststofffolie“, und wenn der Anteil bekannt ist, gehört die Zahl dazu. Das klingt weniger schwungvoll, enthält aber die Information, die der Einkäufer auf der anderen Seite ohnehin sucht.",{"type":119,"content":200},[201],{"text":202,"type":123},"Bei kompensierten Emissionen verschwindet „klimaneutral“ aus der Produktkommunikation, ebenso Varianten wie „CO₂-reduziert“ oder „klimaneutraler Versand“. Was bleibt, ist ein sachlicher Bericht auf der Unternehmensseite darüber, welches Klimaschutzprojekt das Unternehmen unterstützt, seit wann und in welchem Umfang, getrennt von der Produktbeschreibung. Das hauseigene Umweltlogo weicht der Angabe, auf die es sich einmal bezogen hat, oder einem anerkannten Zeichen, falls das Produkt eines trägt. Ein Imagefilm lässt sich oft mit einem neuen Sprechertext oder einer Einblendung mit dem Messwert überarbeiten, ohne neu zu drehen.",{"type":119,"content":204},[205],{"text":206,"type":123},"Die Belege gehören dorthin, wo Marketing und Produktmanagement sie finden, wenn ein Händler nachfragt: Messwert, Bezugsgröße, Zeitraum und Quelle. Wer das einmal sauber aufschreibt, hat die Zahlen bei der nächsten Broschüre schon zur Hand.","Wie aus „nachhaltig“ ein Satz wird, den man nachmessen kann","Konkret statt grün",{"_uid":210,"text":211,"component":172},"6d0b6a05-52d0-4131-9f94-b2402fe4aa5b",{"type":116,"content":212},[213,217],{"type":119,"content":214},[215],{"text":216,"type":123},"Tempo zählt, weil die neuen Regeln für Online-Inhalte seit dem Stichtag gelten. Marketing kann nicht warten, bis jede Broschüre neu gedruckt und jeder Film neu geschnitten ist. Website, PDFs im Downloadbereich, Social-Media-Profile und E-Mail-Signaturen lassen sich in wenigen Tagen ändern, deshalb kommen sie zuerst dran. Printunterlagen, Verpackung, Messematerial und Filme planen wir parallel ein, passend zu Nachdruck, nächster Messe oder neuer Produktion.",{"type":119,"content":218},[219],{"text":220,"type":123},"Bei Werbeberg sitzen Kommunikation, Film und Software unter einem Dach. Wir formulieren Texte um, tauschen Logos und Grafiken, schneiden den neuen Sprechertext in den Imagefilm und ändern Website und CMS. Sie haben einen Ansprechpartner statt drei Dienstleistern, und die Änderungen gehen zügig online.",{"_uid":222,"infos":223,"title":268,"subTitle":269,"component":270},"30538287-694c-4f0f-99ca-108c4f6c0cbd",[224,240,254],{"_uid":225,"image":226,"title":232,"component":233,"description":234},"fe9f8a6e-ca7d-45d1-8285-fd0c25fc364e",{"id":227,"alt":228,"name":29,"focus":29,"title":29,"source":29,"filename":229,"copyright":29,"fieldtype":39,"meta_data":230,"is_external_url":34},217757909233682,"Eine Lupe über einem Dokument mit grünen Linien, symbolisiert eine Untersuchung oder Überprüfung von Informationen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1994x1994\u002F1b6edfe030\u002Flandinggrafiken_contentmigration.png",{"alt":228,"size":231,"title":29,"source":29,"copyright":29},"1994x1994","Kommunikations-Check","big-info-card",{"type":116,"content":235},[236],{"type":119,"content":237},[238],{"text":239,"type":123},"Wir gehen Website, Downloads, Social Media, Filme, Print, Messematerial und Signaturen durch und sammeln die Umweltaussagen mit Fundstelle, Zuständigkeit und Formulierungsvorschlag. Die Übersicht ist die Arbeitsgrundlage für Ihre internen Abstimmungen und Freigaben.",{"_uid":241,"image":242,"title":247,"component":233,"description":248},"211a8cca-351c-4f0d-9857-5f56666336c2",{"id":243,"alt":244,"name":29,"focus":29,"title":29,"source":29,"filename":245,"copyright":29,"fieldtype":39,"meta_data":246,"is_external_url":34},217757909291030,"Symbol für Benutzeroberfläche mit Rechtecken und Pfeil, die auf verschiedene Bausteine hinweisen; grüne Linien repräsentieren Text.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1994x1994\u002F614ec013e7\u002Flandinggrafiken_komponenten.png",{"alt":244,"size":231,"title":29,"source":29,"copyright":29},"Umsetzung",{"type":116,"content":249},[250],{"type":119,"content":251},[252],{"text":253,"type":123},"Nach Ihrer Freigabe formulieren wir Texte um, passen Claims und Grafiken an, tauschen Siegel und Logos aus, ändern Filme und Printunterlagen und setzen die Website im CMS um. Schnell und aus einer Hand.",{"_uid":255,"image":256,"title":261,"component":233,"description":262},"184b1e07-cd6b-4a83-92bf-8a3ab9fb3470",{"id":257,"alt":258,"name":29,"focus":29,"title":29,"source":29,"filename":259,"copyright":29,"fieldtype":39,"meta_data":260,"is_external_url":34},217757909237780,"Schwarzes Zahnrad auf grauem Display mit grünem Pfeil, der eine Aktualisierung andeutet.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1994x1994\u002Ff9c036b702\u002Flandinggrafiken_ubergabe.png",{"alt":258,"size":231,"title":29,"source":29,"copyright":29},"Laufende Begleitung",{"type":116,"content":263},[264],{"type":119,"content":265},[266],{"text":267,"type":123},"Neue Kampagnen, Datenblätter und Messeauftritte begleiten wir mit und achten darauf, dass keine neuen Pauschalwörter hineinrutschen. In einer DXP liegt der Beleg direkt bei der Aussage im Content-Modell.","So unterstützen wir Sie","Kommunikations-Check, Umsetzung, laufende Begleitung","big-info-card-blok",{"_uid":272,"text":273,"component":172},"68dadc54-0cc3-4585-ade5-6af2e905ae30",{"type":116,"content":274},[275,279],{"type":119,"content":276},[277],{"text":278,"type":123},"Wer seine Website auf einer DXP (Digital Experience Platform) betreibt, hat es bei der nächsten Änderung leichter. Auf Basis eines Headless-CMS wie Storyblok liegt eine Aussage wie die über das „ressourcenschonende Verfahren“ als eigener Inhalt an einer Stelle. Ändert das Marketing sie dort, ist sie in allen Kanälen aktuell, die diesen Inhalt ausspielen, von der Produktseite bis zur englischen Version.",{"type":119,"content":280},[281],{"text":282,"type":123},"Im Content-Modell, das die Felder jedes Bausteins festlegt, bekommt der Baustein für Umweltaussagen ein eigenes Feld für Beleg und Quelle. So sieht jede Redakteurin, worauf eine Aussage beruht, und die nächste Anfrage eines Händlers ist schnell beantwortet. Werbeberg ist seit 2017 Storyblok Certified Partner und richtet solche Content-Modelle gemeinsam mit Ihrem Team ein.",{"_uid":284,"text":285,"title":325,"kicker":326,"component":145},"5c15922c-dc5b-4818-ac4f-d7aa30668d62",{"type":116,"content":286},[287,291],{"type":119,"content":288},[289],{"text":290,"type":123},"Für Geschäftsführung, Marketing und Produktmanagement:",{"type":292,"content":293},"bullet_list",[294,301,307,313,319],{"type":295,"content":296},"list_item",[297],{"type":119,"content":298},[299],{"text":300,"type":123},"Seit 27. September 2026 brauchen allgemeine Umweltaussagen wie „nachhaltig“ gegenüber Verbrauchern eine konkrete Erklärung auf demselben Medium. Eigene Siegel ohne Zertifizierung und Produktaussagen wie „klimaneutral“ auf Basis von Kompensation fallen weg.",{"type":295,"content":302},[303],{"type":119,"content":304},[305],{"text":306,"type":123},"Umweltaussagen stecken bei uns in vielen Kanälen: Website, Datenblätter, Kataloge, Verpackung, Social Media, Imagefilm, Messestand, Stellenanzeigen und E-Mail-Signaturen.",{"type":295,"content":308},[309],{"type":119,"content":310},[311],{"text":312,"type":123},"Für Online-Inhalte gibt es keine Übergangsfrist. Website, Downloads und Social Media gehen wir deshalb zuerst an.",{"type":295,"content":314},[315],{"type":119,"content":316},[317],{"text":318,"type":123},"Statt Adjektiven wie „grün“ nennen wir künftig Messwerte mit Bezugsgröße und Quelle.",{"type":295,"content":320},[321],{"type":119,"content":322},[323],{"text":324,"type":123},"Nächster Schritt: alle Aussagen sammeln, intern abstimmen und die Änderungen zügig umsetzen lassen.","Die Kurzfassung für Ihre Kollegen","Zum Weiterleiten",{"_uid":328,"title":329,"subTitle":330,"component":331,"alignCenter":21,"description":332,"callToAction":338,"containerStyle":34,"applyPrimaryLinkToTitle":34},"2d230280-a953-4bdf-9596-0194223d2df0","Eine Aussage ändern, alle Kanäle aktuell","Die DXP von Werbeberg","cta-disruptor-blok",{"type":116,"content":333},[334],{"type":119,"content":335},[336],{"text":337,"type":123},"Wie eine DXP Inhalte an einer Stelle verwaltet und Belege im Content-Modell mitführt, zeigen wir auf unserer DXP-Seite.",[339],{"_uid":340,"link":341,"type":346,"label":347,"component":348},"224fabcc-cbed-40c2-af25-028b44e07c6c",{"id":342,"url":29,"linktype":343,"fieldtype":344,"cached_url":345,"prep":21},"1a5d3baf-3581-4798-8e7f-b6c494487209","story","multilink","\u002Fen\u002Fsolutions\u002Fcms-digital-experience-platforms-dxp","primary","DXP kennenlernen","button",{"type":116,"content":350},[351,369],{"type":119,"content":352},[353,358,365],{"text":354,"type":123,"marks":355},"Seit 27. September 2026 brauchen Umweltaussagen in der Werbung einen konkreten Beleg. Die ",[356],{"type":357},"bold",{"text":359,"type":123,"marks":360},"Novelle des Gesetzes gegen den unlauteren Wettbewerb",[361,362],{"type":357},{"type":128,"attrs":363},{"href":364,"uuid":46,"anchor":46,"target":131,"linktype":132},"https:\u002F\u002Fwww.ris.bka.gv.at\u002FDokumente\u002FBgblAuth\u002FBGBLA_2026_I_58\u002FBGBLA_2026_I_58.html",{"text":366,"type":123,"marks":367}," (UWG) setzt EU-Vorgaben gegen Greenwashing um. Für das Marketing in Industriebetrieben heißt das, Website, Datenblätter, Filme und Messematerial rasch durchzusehen, denn für Online-Inhalte gibt es keine Übergangsfrist.",[368],{"type":357},{"type":119,"content":370},[371],{"text":372,"type":123},"Im Produktdatenblatt eines Maschinenbauers steht „energieeffizient und nachhaltig produziert“, auf der Karriereseite „Arbeiten bei einem grünen Unternehmen“. Im Imagefilm fliegt die Drohne über das Solardach des Werks, und der Sprecher redet von Verantwortung für kommende Generationen. Böse Absicht steckt da selten dahinter. Die Sätze sind über Jahre in verschiedenen Abteilungen entstanden, und kaum jemand weiß noch, wo überall welches grüne Wort steht.","EmpCo - Grüne Worte brauchen jetzt Zahlen",{"value":375,"plugin":379},[376,377,378],"Kommunikation","Greenwashing","DXP","storyblok-tags",{"id":29,"url":381,"target":131,"linktype":132,"fieldtype":344,"cached_url":381},"https:\u002F\u002Fcal.wb.at\u002Ftobias\u002Fkostenloses-erstgesprach",{"type":116,"content":383},[384],{"type":119,"content":385},[386],{"text":387,"type":123},"Im kostenlosen Erstgespräch gehen wir mit Ihnen durch, wo in Website, Downloads, Filmen und Printmaterial Umweltaussagen stecken und wie ein Kommunikations-Check bei Ihnen abläuft. Die rechtliche Einschätzung bleibt bei Ihrer Rechtsberatung, wir kümmern uns darum, dass Texte, Grafik, Film und Website rasch angepasst sind.",[389],{"_uid":390,"title":391,"ogImage":392,"ogTitle":89,"component":41,"description":399,"twitterImage":400,"ogDescription":402},"3f679767-1803-4731-9aa2-e9f204cfffbf","Grüne Worte brauchen jetzt Zahlen | Werbeberg",{"id":393,"alt":394,"name":29,"focus":29,"title":29,"source":395,"filename":396,"copyright":29,"fieldtype":39,"meta_data":397,"is_external_url":34},225254448455490,"Digitale Schieblehre misst ein Blatt auf einem Metallstück in einer Werkstattumgebung.","Higgsfield","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2848x1600\u002Fab30cedfc8\u002Fsinnbildlich-empco-richtilinie-werbeberg.png",{"alt":394,"size":398,"source":395,"copyright":29},"2848x1600","Seit 27. September 2026 brauchen Umweltaussagen Belege. Wo sie in Ihrer Kommunikation stecken und wie Sie sie schnell konkret umformulieren.",{"id":393,"alt":394,"name":29,"focus":29,"title":29,"source":395,"filename":396,"copyright":29,"fieldtype":39,"meta_data":401,"is_external_url":34},{"alt":394,"size":398,"source":395,"copyright":29},"Nachhaltig, grün, klimaneutral: Wo Umweltaussagen in Website, Datenblatt und Imagefilm stecken und wie konkrete Umweltkommunikation aussieht.","Erstgespräch buchen","Wie grün klingt Ihre Kommunikation?",{"id":393,"alt":394,"name":29,"focus":29,"title":29,"source":395,"filename":396,"copyright":29,"fieldtype":39,"meta_data":406,"is_external_url":34},{"alt":394,"source":395,"copyright":29},{"id":393,"alt":394,"name":29,"focus":29,"title":29,"source":395,"filename":396,"copyright":29,"fieldtype":39,"meta_data":408,"is_external_url":34},{"alt":394,"size":398,"source":395,"copyright":29},{"id":410,"alt":411,"name":29,"focus":29,"title":29,"source":395,"filename":412,"copyright":29,"fieldtype":39,"meta_data":413,"is_external_url":34},225260148716344,"Video EMCO WB KI","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F7a3608d711\u002Fvideo-emco-wb-ki.mp4",{"alt":411,"source":395},"Erstgespräch mit Werbeberg",{"_uid":416,"items":417,"plugin":423},"2535a5b3-81c8-4719-bc3c-2808433b8c48",[418,419,420,421,422],"Seit 27. September 2026 brauchen allgemeine Umweltaussagen wie „nachhaltig“ gegenüber Verbrauchern eine konkrete Erklärung auf demselben Medium oder eine anerkannte Umweltleistung.","Umweltaussagen stecken auch in Datenblättern, Imagefilmen, Messeständen, Stellenanzeigen und E-Mail-Signaturen.","Messwerte mit Bezugsgröße und Quelle ersetzen Adjektive wie „grün“ oder „umweltfreundlich“.","Für Online-Inhalte gibt es keine Übergangsfrist, deshalb kommen Website, Downloads und Social Media zuerst dran.","Werbeberg sammelt die Aussagen über alle Kanäle und setzt die Änderungen in Text, Grafik, Film und Website rasch und aus einer Hand um.","rxs-list","gruene-worte-brauchen-jetzt-zahlen","en\u002Farticles\u002Fgruene-worte-brauchen-jetzt-zahlen",-610,[428],"DXP-Newsroom-Serie",472997679,"3dec46dd-8c5d-4efa-9d70-6ee2f700f8ea","2026-09-29T12:32:00.826Z",[],"articles\u002Fgruene-worte-brauchen-jetzt-zahlen",[435],{"path":433,"name":46,"lang":51,"published":46},{"name":437,"created_at":438,"published_at":439,"updated_at":440,"id":441,"uuid":442,"content":443,"slug":584,"full_slug":585,"sort_by_date":46,"position":586,"tag_list":587,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":588,"first_published_at":589,"release_id":46,"lang":51,"path":46,"alternates":590,"default_full_slug":591,"translated_slugs":592},"der richtige Moment für eine Digital Experience Platform","2026-08-17T11:34:03.746Z","2026-08-17T13:44:22.011Z","2026-08-17T13:44:22.042Z",210029952031253,"34bc5c32-5c73-4fdd-9b72-129cf7d95e9c",{"_uid":444,"body":445,"text":522,"title":538,"topics":539,"ctaLink":543,"ctaText":544,"pageSeo":554,"category":6,"ctaLabel":565,"ctaTitle":566,"cardImage":567,"component":20,"coverImage":571,"coverVideo":573,"ctaSubTitle":575,"keyTakeaways":576},"4d348552-9c41-48e2-b119-d06b5c85c641",[446,460,474,480,494,508],{"_uid":447,"text":448,"title":458,"kicker":459,"component":145},"b1f2a3c4-1111-4a2b-8c3d-0e1f2a3b4c51",{"type":116,"content":449},[450,454],{"type":119,"content":451},[452],{"text":453,"type":123},"The term sounds more technical than it is meant to be. A Digital Experience Platform, or DXP, is not a single product that you buy and switch on. It is the approach to manage all of a company's digital touchpoints over a common foundation: the website, the online shop, the customer area, email communication, sometimes even screens at the point of sale or content for partners.",{"type":119,"content":455},[456],{"text":457,"type":123},"The difference from the traditional website lies in the mindset. Instead of maintaining a separate tool for each channel, a system is created where content is created once and distributed everywhere. Someone who changes product information changes it in one place. Someone who knows a customer has already purchased will not address them with a new customer offer anymore. Separate channels become a cohesive experience.","What exactly is a Digital Experience Platform","The Foundation",{"_uid":461,"text":462,"title":472,"kicker":473,"component":145},"b1f2a3c4-2222-4a2b-8c3d-0e1f2a3b4c52",{"type":116,"content":463},[464,468],{"type":119,"content":465},[466],{"text":467,"type":123},"A system that no one touches seems inexpensive. It doesn't appear on any invoice and doesn't spark any discussions. The cost occurs elsewhere: in the hour it takes someone to push through a simple change, or in the campaign that doesn't launch because the data is in separate silos. And in doubt at the competition, which reacts faster because their base allows it.",{"type":119,"content":469},[470],{"text":471,"type":123},"Monotony in digital is rarely a conscious decision. It creeps in because other things seem more pressing. But the longer a company clings to evolved structures, the bigger the step that is overdue at some point. Those who rebuild in small steps today avoid the big break later.","Standstill is more expensive than it appears","The Cost Question",{"_uid":475,"videoId":476,"component":477,"container":21,"myContainer":21,"placeholderImage":478},"cb73d1be-5eef-4843-94cd-f77884054f77","1176191316","vimeo-blok",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":479},{},{"_uid":481,"text":482,"title":492,"kicker":493,"component":145},"b1f2a3c4-3333-4a2b-8c3d-0e1f2a3b4c53",{"type":116,"content":483},[484,488],{"type":119,"content":485},[486],{"text":487,"type":123},"Autumn has a practical advantage that should not be underestimated: it is the time when planning takes place anyway. Budgets are set and plans for the coming year are prioritized. Investing in the digital architecture can be neatly slotted into this rhythm, rather than having to break it out of the running business halfway through the year.",{"type":119,"content":489},[490],{"text":491,"type":123},"Additionally, there is a second point that has less to do with the calendar and more with the mindset. After the summer, many are more open to change than in the hustle of spring or the rush before Christmas. And a new digital foundation is largely a question of attitude, which changes more easily when the mind is free.","Why right now","The Timing",{"_uid":495,"text":496,"title":506,"kicker":507,"component":145},"b1f2a3c4-4444-4a2b-8c3d-0e1f2a3b4c54",{"type":116,"content":497},[498,502],{"type":119,"content":499},[500],{"text":501,"type":123},"A DXP is ultimately technology. However, the benefit only arises when the way a company thinks about its digital channels changes. Those who continue to think in separate projects, in a website here and an action there, will gain little from even the best platform. Those who begin to see the customer relationship as a continuous path will find the platform a tool that supports this path.",{"type":119,"content":503},[504],{"text":505,"type":123},"This change is not a self-runner, and it doesn't have to happen overnight. It begins with small questions. Where do we lose time today? At what point do customers notice that our systems don't work together? What would we do if an idea didn't take three weeks, but three days?","The actual change happens in thinking","The Way of Thinking",{"_uid":509,"text":510,"title":520,"kicker":521,"component":145},"b1f2a3c4-5555-4a2b-8c3d-0e1f2a3b4c55",{"type":116,"content":511},[512,516],{"type":119,"content":513},[514],{"text":515,"type":123},"A common misconception is that such a step means discarding everything existing. The opposite is often the better approach. Much of what is in use today has its value. Instead of replacing it, the goal is to make it connectable. A good architecture incorporates existing systems, connects them, and creates space for what is yet to come.",{"type":119,"content":517},[518],{"text":519,"type":123},"The added value shows itself in the long term. A well-thought-out digital foundation pays off less on the day of introduction and more in the years that follow. New campaigns start faster, ideas can be implemented more easily, and if something changes in the market, the company can react instead of having to rebuild first.","Building on what already exists","The Investment",{"type":116,"content":523},[524,530,534],{"type":119,"content":525},[526],{"text":527,"type":123,"marks":528},"Summer is over, and minds are clear again. Now is precisely the time to look at your company's digital foundation. Those who use the coming months to think further about their architecture instead of just managing it gain an advantage that extends well beyond the next year.",[529],{"type":357},{"type":119,"content":531},[532],{"text":533,"type":123},"After the quieter weeks, a different kind of energy returns to most businesses. Inquiries pick up again, and planning for the next year begins. This phase is better than any other for asking a question that often gets lost in the day-to-day business: Does our digital foundation support what we plan for the coming years?",{"type":119,"content":535},[536],{"text":537,"type":123},"For many companies, the honest answer is: partly. The website is running, the shop works, the newsletter tool does its job. But these systems often don't communicate with each other. Every change takes time, every new idea fails at an interface that doesn't exist. A system that was once built has become patchy over the years. It holds, but it doesn't move anymore.","Breaking out of the routine: Time for a Digital Experience Platform",{"value":540,"plugin":379},[378,541,542],"Digital Experience Platform","Digitalisierung",{"id":29,"url":381,"target":131,"linktype":132,"fieldtype":344,"cached_url":381},{"type":116,"content":545},[546,550],{"type":119,"content":547},[548],{"text":549,"type":123},"You don't have to start a big project right away for this. The first sensible step is an honest look at the current state: What is available and where are the sticking points? From this status assessment, it almost becomes clear where an investment has the greatest leverage.",{"type":119,"content":551},[552],{"text":553,"type":123},"At Werbeberg, we accompany companies exactly on this path, from the first inventory to the platform that fits your business. If you want to use the autumn to bring your digital foundation from managing to moving, we would be happy to talk to you about it.",[555],{"_uid":556,"title":557,"ogImage":558,"ogTitle":562,"component":41,"description":563,"ogDescription":564},"a1c9e0f2-3b4d-4e6a-9c7b-2f8d1e5a6b3c","Introduce Digital Experience Platform: Why now is the right time | Werbeberg",{"id":559,"alt":560,"filename":561,"fieldtype":39},173513934109064,"Digital Experience Platform Visual von Werbeberg.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4961x3304\u002Fd12a2260ad\u002Fdxp_visual_v1_dxp.png","Breaking out of the routine: The right moment for a Digital Experience Platform","Why introducing a Digital Experience Platform pays off after the summer and how companies benefit in the long term from investing in their existing digital architecture.","After the summer is the ideal time to further develop the digital foundation. This turns stagnation into a noticeable advantage.","Schedule a meeting","Your next step",{"id":568,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":569,"copyright":29,"fieldtype":39,"meta_data":570,"is_external_url":34},87262073982003,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x1688\u002F1bca4e219d\u002Fstoryblok_hero.png",{},{"id":568,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":569,"copyright":29,"fieldtype":39,"meta_data":572,"is_external_url":34},{},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":574},{},"From managing to moving",{"_uid":577,"items":578,"plugin":423},"c9d8e7f6-6666-4a2b-8c3d-0e1f2a3b4c66",[579,580,581,582,583],"Der Herbst ist der ideale Startpunkt, weil ohnehin Budgets und Ziele fürs nächste Jahr festgelegt werden.","Eine DXP steuert alle digitalen Kanäle über eine gemeinsame Basis statt über getrennte Insellösungen.","Digitaler Stillstand wirkt günstig, verursacht aber verdeckte Kosten bei Tempo, Kampagnen und Reaktionsfähigkeit.","Der größte Hebel liegt in der digitalen Denkweise, nicht allein in der Technik.","Bestehende Systeme werden nicht ersetzt, sondern anschlussfähig gemacht – der Mehrwert wächst über die Jahre.","der-richtige-moment-fuer-eine-digital-experience-platform","en\u002Farticles\u002Fder-richtige-moment-fuer-eine-digital-experience-platform",-480,[],"726f6ab2-25ae-465a-a365-dbda2b0bd023","2026-08-17T13:25:43.847Z",[],"articles\u002Fder-richtige-moment-fuer-eine-digital-experience-platform",[593],{"path":591,"name":46,"lang":51,"published":46},{"name":595,"created_at":596,"published_at":597,"updated_at":598,"id":599,"uuid":600,"content":601,"slug":702,"full_slug":703,"sort_by_date":46,"position":704,"tag_list":705,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":706,"first_published_at":707,"release_id":46,"lang":51,"path":46,"alternates":708,"default_full_slug":709,"translated_slugs":710},"KI-Kennzeichungspflicht","2026-08-05T13:15:43.261Z","2026-08-06T17:41:09.297Z","2026-08-06T17:41:09.311Z",205808202833554,"3c22d2d8-d5c9-42a5-8b1f-9b1260a8ae33",{"_uid":602,"body":603,"text":650,"title":658,"topics":659,"ctaLink":663,"ctaText":666,"pageSeo":674,"category":6,"ctaLabel":687,"ctaTitle":688,"cardImage":689,"component":20,"coverImage":691,"coverVideo":693,"ctaSubTitle":695,"keyTakeaways":696},"07e08605-7601-48d4-a66f-a525546b80bb",[604,621,638],{"_uid":605,"text":606,"title":619,"kicker":620,"component":145},"3c23b122-42cf-48c8-aa50-573ffd30f6cc",{"type":116,"attrs":607,"content":608},{"backgroundColor":46},[609,614],{"type":119,"attrs":610,"content":611},{"textAlign":46},[612],{"text":613,"type":123},"Ein Inhalt ist kennzeichnungspflichtig, wenn er zugleich einen Realitätsbezug und ein Täuschungspotenzial aufweist.",{"type":119,"attrs":615,"content":616},{"textAlign":46},[617],{"text":618,"type":123},"Ein Realitätsbezug liegt vor, wenn der Inhalt realen oder denkbaren Personen, Gegenständen, Orten, Einrichtungen oder Ereignissen ähnelt. Dazu zählen auch frei erfundene Personen, die so echt wirken, dass es sie tatsächlich geben könnte. Ein Täuschungspotenzial besteht, wenn der Inhalt so realistisch ist, dass er fälschlicherweise für echt gehalten werden könnte.","Pflicht zur Kennzeichnung","KI-erzeugt oder bearbeitet",{"_uid":622,"text":623,"title":636,"kicker":637,"component":145},"9ebca520-9b14-4cd4-abee-24f1cce480b4",{"type":116,"attrs":624,"content":625},{"backgroundColor":46},[626,631],{"type":119,"attrs":627,"content":628},{"textAlign":46},[629],{"text":630,"type":123},"Sobald einer dieser beiden Punkte fehlt, ist keine Kennzeichnung erforderlich.",{"type":119,"attrs":632,"content":633},{"textAlign":46},[634],{"text":635,"type":123},"Ein Realitätsbezug fehlt zum Beispiel bei Fantasieszenen, bei physikalisch unmöglichen Motiven oder bei Illustrationen im Comic-, Cartoon- und Zeichenstil. Kein Täuschungspotenzial haben abstrakte oder stilisierte Grafiken, Icons und Muster, Infografiken sowie klassische Designelemente oder Kunstwerke.","KEINE Pflicht zur Kennzeichnung","Fantasie oder klar erkennbar",{"_uid":639,"text":640,"title":648,"kicker":649,"component":145},"ce3097ae-b836-4549-a29b-266cfccca374",{"type":116,"attrs":641,"content":642},{"backgroundColor":46},[643],{"type":119,"attrs":644,"content":645},{"textAlign":46},[646],{"text":647,"type":123},"Die Kennzeichnung muss immer auf den ersten Blick erkennbar sein. Bei Bildern ist das Label direkt integriert, zum Beispiel in einer Ecke. Bei Videos erscheint es von Beginn an und idealerweise durchgehend über das gesamte Video hinweg. Audioinhalte werden durch einen gesprochenen Hinweis gekennzeichnet, bei Videos kommt ein sichtbares Label hinzu. Bei Texten steht der Hinweis gut sichtbar am Anfang, etwa über dem Text oder direkt bei der Überschrift.","Kennzeichnung durch Labels","Platzierung und Aufbereitung",{"type":116,"attrs":651,"content":652},{"backgroundColor":46},[653],{"type":119,"attrs":654,"content":655},{"textAlign":46},[656],{"text":657,"type":123},"Seit 2. August 2026 müssen Bild-, Text- und Videoinhalte gekennzeichnet werden, wenn sie mit KI erstellt oder in wesentlichem Umfang mit KI bearbeitet wurden.","KI-Kennzeichnungspflicht seit 2. August 2026",{"value":660,"plugin":379},[661,662],"KI","Content",{"id":664,"url":29,"linktype":343,"fieldtype":344,"cached_url":665,"prep":21},"a375d754-9a89-4385-bac2-fc5d33563fdb","\u002Fen\u002Fkontakt\u002F",{"type":116,"attrs":667,"content":668},{"backgroundColor":46},[669],{"type":119,"attrs":670,"content":671},{"textAlign":46},[672],{"text":673,"type":123},"Gerne unterstützen wir dein Unternehmen in einem persönlichen Termin bei allen Fragen rund um KI und die geltenden Regelungen.",[675],{"_uid":676,"title":677,"noIndex":34,"ogImage":678,"ogTitle":677,"noFollow":34,"component":41,"description":684,"twitterImage":685,"twitterTitle":29,"ogDescription":684,"twitterDescription":29},"0097c077-3e8c-42ab-a46e-bc1535bf2960","KI-Kennzeichnungspflicht: Was seit 2. August 2026 gilt",{"id":679,"alt":680,"name":29,"focus":29,"title":29,"source":29,"filename":681,"copyright":29,"fieldtype":39,"meta_data":682,"is_external_url":34},206150123442716,"Frau mit braunem Haar blickt auf ihr Handy mit AI-Sprechblase in Altstadtstraße.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1376x768\u002Ff514f331f0\u002Fki-kennzeichnung.jpg",{"alt":680,"size":683,"title":29,"source":29,"copyright":29},"1376x768","Seit 2. August 2026 müssen KI-generierte Bilder, Texte und Videos gekennzeichnet werden. Wann die Pflicht greift, wann nicht, und wie die Labels aussehen.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":686},{},"Jetzt kontaktieren","Noch mehr Infos gefällig?",{"id":679,"alt":680,"name":29,"focus":29,"title":29,"source":29,"filename":681,"copyright":29,"fieldtype":39,"meta_data":690,"is_external_url":34},{"alt":680,"size":683,"title":29,"source":29,"copyright":29},{"id":679,"alt":680,"name":29,"focus":29,"title":29,"source":29,"filename":681,"copyright":29,"fieldtype":39,"meta_data":692,"is_external_url":34},{"alt":680,"size":683,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":694},{},"Abstimmung zu KI",{"_uid":697,"items":698,"plugin":423},"b2fe56ec-791c-4e6f-bd40-09b06bf0dc0e",[699,700,701],"Seit 2. August 2026 gelten neue Regeln für die Kennzeichnung von KI-Inhalten.","Betroffene Bild-, Text- und Videoinhalte brauchen künftig ein klar sichtbares Label.","Kennzeichnungspflichtig sind Inhalte, die realen Vorbildern ähneln oder für echt gehalten werden könnten.","ki-kennzeichungspflicht","en\u002Farticles\u002Fki-kennzeichungspflicht",-470,[],"5efd3926-d5b8-4bf3-9065-9604af7f5ad1","2026-08-06T12:18:21.613Z",[],"articles\u002Fki-kennzeichungspflicht",[711],{"path":709,"name":46,"lang":51,"published":46},{"name":713,"created_at":714,"published_at":715,"updated_at":716,"id":717,"uuid":718,"content":719,"slug":1034,"full_slug":1035,"sort_by_date":46,"position":1036,"tag_list":1037,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1038,"first_published_at":1039,"release_id":46,"lang":51,"path":46,"alternates":1040,"default_full_slug":1041,"translated_slugs":1042},"Mehr als ein Video: Wann sich professionelle Filmproduktion auszahlt","2026-06-29T06:01:34.791Z","2026-07-06T14:13:56.562Z","2026-07-06T14:13:56.578Z",192607415499044,"a0853754-f5ae-41a2-a854-2c8474183294",{"_uid":720,"body":721,"text":981,"title":713,"topics":988,"ctaLink":993,"ctaText":996,"pageSeo":1003,"category":6,"ctaLabel":1016,"ctaTitle":1017,"cardImage":1018,"component":20,"coverImage":1021,"coverVideo":1024,"ctaSubTitle":1026,"keyTakeaways":1027},"8e9cad25-7d23-4453-b114-41380b6cfed8",[722,736,745,761,831,836,852,863,965],{"_uid":723,"text":29,"video":724,"component":729,"mobileVideo":730,"videoPlaceholder":732,"mobileVideoPlaceholder":734},"1e2bdf49-0ae0-4812-8879-be2ef50e7ccf",{"id":725,"alt":726,"name":29,"focus":29,"title":29,"source":29,"filename":727,"copyright":29,"fieldtype":39,"meta_data":728,"is_external_url":34},190264406097454,"Werbeberg Erklärvideo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F661777f5e8\u002Fwerbeberg_erklarvideo_v5-1080p.mp4",{"alt":726,"title":29,"source":29,"copyright":29},"video-disruptor-blok",{"id":725,"alt":726,"name":29,"focus":29,"title":29,"source":29,"filename":727,"copyright":29,"fieldtype":39,"meta_data":731,"is_external_url":34},{"alt":726,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":733},{},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":735},{},{"_uid":737,"text":738,"component":172},"30b63a05-9756-43ab-afb0-7f264e9ec231",{"type":116,"content":739},[740],{"type":119,"attrs":741,"content":742},{"textAlign":46},[743],{"text":744,"type":123},"Noch nie war es so einfach, ein Video zu drehen, und noch nie war selbst gedrehtes Material so wertvoll wie heute. Wer als Unternehmen sichtbar bleiben will, kommt am eigenen Bewegtbild nicht vorbei. Die Plattformen verlangen nach Nachschub, das Publikum nach Nähe, und der Algorithmus belohnt jene, die regelmäßig präsent sind. Der spontane Blick hinter die Kulissen, das ehrliche Statement aus dem Büro, der schnelle Clip vom Messestand: Dieses Material wirkt, weil es nahbar ist, schnell entsteht und echte Einblicke gibt. Und genau auf diesem Fundament entfaltet professionelle Filmproduktion ihre eigentliche Wirkung. Sie hebt die Kommunikation dort auf ein Niveau, an dem sie im Wettbewerb den Unterschied macht.",{"_uid":746,"text":747,"title":759,"kicker":760,"component":145},"85a7f31f-95fb-4b31-b4c5-a4a028d1b66c",{"type":116,"content":748},[749,754],{"type":119,"attrs":750,"content":751},{"textAlign":46},[752],{"text":753,"type":123},"Selbst produzierte Inhalte haben einen unschlagbaren Vorteil. Sie sind nah dran, schnell und ungefiltert. Während eine aufwendige Produktion ihre Zeit braucht, entsteht der authentische Reel-Moment in der Mittagspause. Dieses Tempo passt perfekt zur Logik von Social Media, wo Aktualität und Persönlichkeit zählen. Unternehmen, die diese Fähigkeit im eigenen Haus aufbauen, werden unabhängiger, reaktionsschneller und sympathischer. ",{"type":119,"attrs":755,"content":756},{"textAlign":46},[757],{"text":758,"type":123},"Die Kunst liegt darin, dieses Potenzial wirklich auszuschöpfen. Und genau an diesem Punkt entfaltet die Zusammenarbeit mit Spezialisten ihren größten Wert.","Die Stärke des eigenen Contents","Authentizität als Basis",{"_uid":762,"text":763,"title":829,"kicker":830,"component":145},"8a34d46e-ffac-4f8e-a6db-2f1a9bb948cf",{"type":116,"content":764},[765,770,772],{"type":119,"attrs":766,"content":767},{"textAlign":46},[768],{"text":769,"type":123},"Es gibt Momente, in denen die eigene Kamera an ihre Grenzen stößt. Wer diese Momente kennt, investiert sein Budget genau dort, wo es die größte Wirkung entfaltet.",{"type":119,"attrs":771},{"textAlign":46},{"type":292,"content":773},[774,785,796,807,818],{"type":295,"content":775},[776],{"type":119,"attrs":777,"content":778},{"textAlign":46},[779,783],{"text":780,"type":123,"marks":781},"Wenn Know-how im Haus bleiben soll.",[782],{"type":357},{"text":784,"type":123}," Eine Produktion ist immer auch eine Schule. Wer einmal dabei war, wie ein Profi Licht setzt, eine Szene aufbaut oder den entscheidenden Schnitt findet, nimmt dieses Wissen mit in den nächsten Eigendreh. Gute Dienstleister geben ihr Handwerk weiter und machen das interne Team dadurch jedes Mal ein Stück besser.",{"type":295,"content":786},[787],{"type":119,"attrs":788,"content":789},{"textAlign":46},[790,794],{"text":791,"type":123,"marks":792},"Wenn neue Ideen gefragt sind.",[793],{"type":357},{"text":795,"type":123}," Spezialisten sehen das Unternehmen mit frischem Blick von außen. Sie erkennen Geschichten, die im Arbeitsalltag längst selbstverständlich geworden sind, und übersetzen sie in Bilder, auf die intern niemand gekommen wäre. Dieser Impuls von außen ist oft wertvoller als jede neue Kamera.",{"type":295,"content":797},[798],{"type":119,"attrs":799,"content":800},{"textAlign":46},[801,805],{"text":802,"type":123,"marks":803},"Wenn der Anspruch steigt.",[804],{"type":357},{"text":806,"type":123}," Komplexere Aufnahmen wie Drohnenflüge, dynamische Kamerafahrten, durchdachtes Sounddesign oder hochwertige Animationen verlangen nach Erfahrung und Equipment, das sich für den gelegentlichen Einsatz nicht lohnt. Für das Aushängeschild eines Unternehmens, etwa den Imagefilm auf der Startseite oder den Spot einer Kampagne, ist dieser Qualitätssprung jeden Aufwand wert.",{"type":295,"content":808},[809],{"type":119,"attrs":810,"content":811},{"textAlign":46},[812,816],{"text":813,"type":123,"marks":814},"Wenn Zeit knapp ist.",[815],{"type":357},{"text":817,"type":123}," Ein eingespieltes Team plant einen Drehtag so, dass daraus Material für viele Wochen Content entsteht. Was intern zahlreiche Versuche und Abende kostet, läuft hier in einem klaren, planbaren Ablauf. Diese Zeitersparnis ist für viele Unternehmen das stärkste Argument überhaupt.",{"type":295,"content":819},[820],{"type":119,"attrs":821,"content":822},{"textAlign":46},[823,827],{"text":824,"type":123,"marks":825},"Wenn es um Vertrauen geht.",[826],{"type":357},{"text":828,"type":123}," Bei Botschaften, die nach außen besonders glaubwürdig wirken sollen, etwa im Recruiting, bei Investorengesprächen oder bei erklärungsbedürftigen Produkten, zahlt sich erkennbare Qualität unmittelbar aus. Sie signalisiert, dass hier Wert auf Substanz gelegt wird.","Wann professionelle Produktion den Unterschied macht","Der richtige Moment",{"_uid":832,"videoId":833,"component":477,"container":34,"myContainer":34,"placeholderImage":834},"79f54c2f-5884-4f99-a244-f0367c3d0aac","1156862366",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":835},{},{"_uid":837,"text":838,"title":850,"kicker":851,"component":145},"7ed03a01-70b4-4bd6-a956-487d5e6aada2",{"type":116,"content":839},[840,845],{"type":119,"attrs":841,"content":842},{"textAlign":46},[843],{"text":844,"type":123},"Der größte Unterschied zwischen einem Clip und einer Produktion liegt nicht in der Kamera, sondern im Denken davor. Eine professionelle Produktion beginnt nicht mit der Frage, was gefilmt wird, sondern mit der Frage, was erreicht werden soll. Welche Zielgruppe soll angesprochen werden, welche Emotion soll bleiben und welche Handlung soll ausgelöst werden? Aus dieser Strategie entsteht ein Konzept, aus dem Konzept ein Drehbuch und erst daraus das fertige Bild. So wird aus einer Geschäftsidee eine Kommunikationsidee, die messbar auf ein Ziel einzahlt.",{"type":119,"attrs":846,"content":847},{"textAlign":46},[848],{"text":849,"type":123},"Ein weiterer Gewinn liegt in der Mehrfachverwertung. Ein einziger gut geplanter Drehtag liefert keinen einzelnen Film, sondern einen ganzen Baukasten: den Imagefilm für die Website, mehrere Reels für Social Media, Standbilder für Print und Szenen für ein späteres Erklärvideo. So wird aus einer Investition über Monate hinweg laufender Nutzen.","Mehr als ein Video, nämlich eine durchdachte Botschaft","Strategie vor Kamera",{"_uid":853,"text":854,"title":861,"kicker":862,"component":145},"3f6dea64-7ef0-4875-b564-02c92f18ccdf",{"type":116,"content":855},[856],{"type":119,"attrs":857,"content":858},{"textAlign":46},[859],{"text":860,"type":123},"Eine professionelle Produktion folgt einem bewährten Dreiklang. In der Vorbereitung wird gedacht, bevor gedreht wird: Briefing, Konzept, Drehbuch, Locations und Drehplan entscheiden über den späteren Erfolg und kosten dabei am wenigsten. Am Drehtag setzt ein eingespieltes Team aus Kamera, Licht, Ton und Regie das Konzept um, ruhig und konzentriert, weil die Vorbereitung stimmt. In der Nachbearbeitung schließlich entsteht der eigentliche Film durch Schnitt, Farbgestaltung, Sounddesign, Grafik und den Export in alle Formate, die für die jeweiligen Kanäle gebraucht werden. Klare Feedbackschleifen sorgen dafür, dass das Ergebnis am Ende keine Überraschung, sondern genau die geplante Wirkung erzielt.","So entsteht ein Film","Der Ablauf",{"_uid":864,"text":865,"title":963,"kicker":964,"component":145},"e18129c5-4ea9-45d6-b8c3-be3cd34883c2",{"type":116,"content":866},[867,872],{"type":119,"attrs":868,"content":869},{"textAlign":46},[870],{"text":871,"type":123},"Nicht jedes Ziel braucht denselben Film. Wer Reichweite will, dreht anders als jemand, der erklären oder verkaufen möchte. Die folgende Übersicht zeigt, welches Format welche Aufgabe übernimmt, wie lang es typischerweise ist und wo es seine Wirkung am besten entfaltet.",{"type":873,"attrs":874,"content":876},"ordered_list",{"order":875},1,[877,890,903,915,927,939,951],{"type":295,"content":878},[879],{"type":119,"attrs":880,"content":881},{"textAlign":46},[882,884,888],{"text":883,"type":123},"Das ",{"text":885,"type":123,"marks":886},"Reel",[887],{"type":357},{"text":889,"type":123}," ist der Türöffner. In neun bis sechzig Sekunden, vertikal und schnell geschnitten, lebt es von einem starken ersten Moment und einer klaren Pointe. Es eignet sich für alles, was Nähe schafft: der Blick hinter die Kulissen, ein Produkthighlight, eine schnelle Reaktion auf einen Trend. Sein Job ist nicht die tiefe Erklärung, sondern der erste Kontakt. Es macht neugierig und führt zum nächsten Schritt.",{"type":295,"content":891},[892],{"type":119,"attrs":893,"content":894},{"textAlign":46},[895,897,901],{"text":896,"type":123},"Der ",{"text":898,"type":123,"marks":899},"Imagefilm",[900],{"type":357},{"text":902,"type":123}," ist das Aushängeschild. In rund eineinhalb bis drei Minuten erzählt er nicht, was ein Unternehmen verkauft, sondern wofür es steht. Er arbeitet mit Emotion, Haltung und Atmosphäre und bleibt im Kopf, lange nachdem die Zahlen vergessen sind. Sein Platz ist die Startseite, der Messestand, das Recruiting und überall dort, wo der erste Eindruck zählt.",{"type":295,"content":904},[905],{"type":119,"attrs":906,"content":907},{"textAlign":46},[908,909,913],{"text":896,"type":123},{"text":910,"type":123,"marks":911},"Werbefilm",[912],{"type":357},{"text":914,"type":123}," verkauft. Er hat ein klares Versprechen, einen einzigen Fokus und einen starken Aufruf zum Handeln. Meist nur fünfzehn bis sechzig Sekunden lang, ist er auf Kampagnen und bezahlte Anzeigen zugeschnitten, bei denen jede Sekunde Geld kostet und jede überflüssige Einstellung Streuverlust bedeutet. Hier zählt Präzision mehr als Vollständigkeit.",{"type":295,"content":916},[917],{"type":119,"attrs":918,"content":919},{"textAlign":46},[920,921,925],{"text":883,"type":123},{"text":922,"type":123,"marks":923},"Erklärvideo",[924],{"type":357},{"text":926,"type":123}," nimmt Komplexität die Schwere. Ob mit echten Aufnahmen oder als Animation, es beantwortet die Frage nach dem Wie in zwei bis drei Minuten und senkt damit die Hemmschwelle zur Kaufentscheidung. Besonders im B2B-Bereich und bei erklärungsbedürftigen Produkten ersetzt ein gutes Erklärvideo zahllose Rückfragen und verkürzt den Vertriebsprozess spürbar.",{"type":295,"content":928},[929],{"type":119,"attrs":930,"content":931},{"textAlign":46},[932,933,937],{"text":896,"type":123},{"text":934,"type":123,"marks":935},"Recruitingfilm",[936],{"type":357},{"text":938,"type":123}," zeigt, wie es sich anfühlt, Teil eines Teams zu sein. Im Wettbewerb um Fachkräfte entscheidet oft nicht das höchste Gehalt, sondern das glaubwürdigste Bild von Kultur und Alltag. Genau das liefert dieses Format und spricht Menschen an, bevor sie sich überhaupt bewerben.",{"type":295,"content":940},[941],{"type":119,"attrs":942,"content":943},{"textAlign":46},[944,945,949],{"text":896,"type":123},{"text":946,"type":123,"marks":947},"Eventfilm",[948],{"type":357},{"text":950,"type":123}," verlängert die Wirkung einer Veranstaltung weit über ihren letzten Tag hinaus. Als Aftermovie hält er Stimmung und Höhepunkte fest und wird so gleichzeitig zum Rückblick für die Teilnehmer und zur Einladung für alle, die beim nächsten Mal dabei sein wollen.",{"type":295,"content":952},[953],{"type":119,"attrs":954,"content":955},{"textAlign":46},[956,957,961],{"text":883,"type":123},{"text":958,"type":123,"marks":959},"Testimonial",[960],{"type":357},{"text":962,"type":123}," schließlich überzeugt mit der wohl stärksten Währung im Marketing, der echten Stimme zufriedener Kunden. Wo Eigenwerbung an Grenzen stößt, wirkt die glaubwürdige Erfahrung eines Referenzkunden oft mehr als jedes noch so gute Verkaufsargument.","Welches Format wofür","Formate im Überblick",{"_uid":966,"text":967,"title":979,"kicker":980,"component":145},"4032f359-190f-479d-9f6d-104c52f81725",{"type":116,"content":968},[969,974],{"type":119,"attrs":970,"content":971},{"textAlign":46},[972],{"text":973,"type":123},"Die Unternehmen, die heute am stärksten auftreten, spielen beide Klaviaturen. Sie produzieren ihren Alltag selbst, schnell und nahbar, und setzen für die großen Momente auf professionelle Begleitung. Diese Kombination bringt das Beste aus beiden Welten: die Authentizität des Eigenen und die Strahlkraft des Professionellen.",{"type":119,"attrs":975,"content":976},{"textAlign":46},[977],{"text":978,"type":123},"Häufig liegt der größte Hebel nicht in noch mehr Inhalten, sondern in der richtigen Idee zur richtigen Zeit, professionell umgesetzt. Wer dafür den passenden Partner an seiner Seite hat, gewinnt nicht nur einen Film, sondern Know-how, frische Ideen und wertvolle Zeit. Und das ist der Moment, in dem aus einem Gedanken ein Gespräch werden sollte.","Der beste Weg führt über die Mischung","Das Beste aus zwei Welten",{"type":116,"content":982},[983],{"type":119,"attrs":984,"content":985},{"textAlign":46},[986],{"text":987,"type":123},"Selbst gedrehtes Material ist im Social-Media-Zeitalter zur Grundausstattung geworden, doch echte Wirkung entsteht erst im Zusammenspiel mit professioneller Produktion. Der Artikel zeigt, wann sich der Schritt zum Profi lohnt, welchen Mehrwert Unternehmen daraus ziehen, wie eine Produktion abläuft und welches Format welches Ziel erfüllt.",{"value":989,"plugin":379},[990,991,992],"Video","Animation","Film",{"id":994,"url":29,"linktype":343,"fieldtype":344,"cached_url":995,"prep":21},"0ba3db83-bac3-49eb-a051-5f439ef3180d","\u002Fen\u002Fservices\u002Ffocus\u002Fvideoproduktion",{"type":116,"content":997},[998],{"type":119,"attrs":999,"content":1000},{"textAlign":46},[1001],{"text":1002,"type":123},"Ob Imagefilm, Werbespot, Reel oder Erklärvideo: Werbeberg bringt Strategie, Know-how und Qualität in die Unternehmenskommunikation. Gemeinsam entsteht aus einer Idee ein Film, der Vertrauen schafft und im Gedächtnis bleibt.",[1004],{"_uid":1005,"title":1006,"noIndex":34,"ogImage":1007,"ogTitle":1006,"noFollow":34,"component":41,"description":1013,"twitterImage":1014,"twitterTitle":1006,"ogDescription":1013,"twitterDescription":1013},"4fea3880-c64b-4e42-8afd-2f69e562e633","Videoproduktion für Unternehmen: Eigencontent und professionelle Filmproduktion clever kombinieren",{"id":1008,"alt":1009,"name":29,"focus":29,"title":29,"source":29,"filename":1010,"copyright":1011,"fieldtype":39,"meta_data":1012,"is_external_url":34},192609939864181,"Tobias Kammerhofer Werbeberg, Dreh","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7464x4978\u002Fbc845fc1ff\u002Fwb_videograf.JPG","Georg Schlemmer",{"alt":1009,"title":29,"source":29,"copyright":1011},"Warum selbst gedrehtes Material heute Pflicht ist und wann sich professionelle Videoproduktion auszahlt. Mehrwert, Ablauf und alle Formate von Reel bis Imagefilm im Überblick.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1015},{},"Jetzt Erstgespräch vereinbaren","Bereit für Bewegtbild mit Wirkung?",{"id":1008,"alt":1009,"name":29,"focus":1019,"title":29,"source":29,"filename":1010,"copyright":1011,"fieldtype":39,"meta_data":1020,"is_external_url":34},"4190x3522:4191x3523",{"alt":1009,"title":29,"source":29,"copyright":1011},{"id":1008,"alt":1009,"name":29,"focus":1022,"title":29,"source":29,"filename":1010,"copyright":1011,"fieldtype":39,"meta_data":1023,"is_external_url":34},"3770x3719:3771x3720",{"alt":1009,"title":29,"source":29,"copyright":1011},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1025},{},"Von der ersten Idee bis zum fertigen Film",{"_uid":1028,"items":1029,"plugin":423},"0decedc4-5056-407a-9e62-f3f871077d8a",[1030,1031,1032,1033],"Selbst gedrehter Content ist heute Standard und punktet mit Authentizität.","Profi-Produktion lohnt sich für Know-how, frische Ideen, komplexe Shots und Zeitersparnis.","Ein Drehtag liefert einen ganzen Content-Baukasten für viele Kanäle.","Den größten Vorteil hat, wer Eigencontent und Profi-Produktion kombiniert.","mehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt","en\u002Farticles\u002Fmehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt",-450,[],"063dce78-ff28-447a-934a-c599e1c621fb","2026-06-29T08:56:26.232Z",[],"articles\u002Fmehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt",[1043],{"path":1041,"name":46,"lang":51,"published":46},{"name":1045,"created_at":1046,"published_at":1047,"updated_at":1048,"id":1049,"uuid":1050,"content":1051,"slug":1217,"full_slug":1218,"sort_by_date":46,"position":1219,"tag_list":1220,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1221,"first_published_at":1222,"release_id":46,"lang":51,"path":46,"alternates":1223,"default_full_slug":1224,"translated_slugs":1225},"Warum schöne Verpackungen trotzdem floppen","2026-06-26T12:45:46.428Z","2026-06-29T20:04:09.581Z","2026-06-29T20:04:09.610Z",191645067000616,"efbba25d-9122-4867-bc4a-ed8e68d0c2e0",{"_uid":1052,"body":1053,"text":1158,"title":1165,"topics":1166,"ctaLink":1169,"ctaText":1172,"pageSeo":1179,"category":6,"ctaLabel":1194,"ctaTitle":1195,"cardImage":1196,"component":20,"coverImage":1199,"coverVideo":1202,"ctaSubTitle":1208,"keyTakeaways":1209},"43dd8ca0-14fd-4652-a6f2-aaa21272304b",[1054,1070,1086,1095,1126,1142],{"_uid":1055,"text":1056,"title":1068,"kicker":1069,"component":145},"d4fb01f8-bf1a-4b58-af4d-8c54888d5e65",{"type":116,"content":1057},[1058,1063],{"type":119,"attrs":1059,"content":1060},{"textAlign":46},[1061],{"text":1062,"type":123},"In many companies, packaging is the last thing that is created. The product is finished, sales are waiting, and design is supposed to happen \"just quickly.\" The result can be seen on every other shelf: assortments that have grown over the years but have lost their cohesive theme. Each line speaks its own language, and each product extension follows a different logic. What stands there is not a brand presence, but a collection of individual cases.",{"type":119,"attrs":1064,"content":1065},{"textAlign":46},[1066],{"text":1067,"type":123},"The problem is rarely a lack of creativity. It is a lack of foundation. A packaging design can be crafted skillfully, but if the brand behind it is not clearly positioned, you are designing surfaces without foundation. The exciting question is therefore never \"What should the box look like?\" but \"What does this brand stand for – and how can you recognize it at first glance?\"","Why good design often starts at the wrong end","The Problem",{"_uid":1071,"text":1072,"title":1084,"kicker":1085,"component":145},"e9a01c53-5c38-46be-a214-6fcca9d6bdbe",{"type":116,"content":1073},[1074,1079],{"type":119,"attrs":1075,"content":1076},{"textAlign":46},[1077],{"text":1078,"type":123},"Packaging design is one of the most demanding disciplines in brand communication. It must convince multiple target groups simultaneously that could hardly be more different: the consumer who decides in seconds at the point of sale and the buyer in retail who evaluates shelf suitability, recognizability, and assortment logic. It must convey differentiating features such as origin, quality, or responsibility in seconds. And it must remain consistent across every new line and every extension.",{"type":119,"attrs":1080,"content":1081},{"textAlign":46},[1082],{"text":1083,"type":123},"All of this cannot be achieved from gut feeling. It succeeds when a structured brand process has been completed beforehand. Exactly here lies our conviction – and our strength: We can do packaging design particularly well when it is preceded by a clean, thoughtful brand process. Then design is no longer a matter of taste, but the logical continuation of a clear brand. Only on this foundation can packaging design unfold its full expertise.","First the brand process, then the design","Our Conviction",{"_uid":1087,"text":1088,"component":190},"dfbd30bb-6414-4ce1-882a-f5cd8265351e",{"type":116,"content":1089},[1090],{"type":119,"attrs":1091,"content":1092},{"textAlign":46},[1093],{"text":1094,"type":123},"Verpackungsdesign entfaltet sein volles Potenzial erst auf einem sauberen Brandprozess, dann wird aus Geschmack Logik.",{"_uid":1096,"text":1097,"title":1124,"kicker":1125,"component":145},"b68209c1-a302-4a22-a8c0-5dbacff4e630",{"type":116,"content":1098},[1099,1104,1109,1114,1119],{"type":119,"attrs":1100,"content":1101},{"textAlign":46},[1102],{"text":1103,"type":123},"A good brand process follows a comprehensible sequence, and each stage makes the next more resilient.",{"type":119,"attrs":1105,"content":1106},{"textAlign":46},[1107],{"text":1108,"type":123},"Strategic preparation is the beginning. A market analysis creates a picture of where a brand stands today, where the competition stands, and where the real opportunities lie. That is the map before you set off.",{"type":119,"attrs":1110,"content":1111},{"textAlign":46},[1112],{"text":1113,"type":123},"Then comes the core: brand development. In a brand workshop – the idea forge – the cornerstones are worked out, the brand positioning is sharpened, and the company goals are linked to the brand strategy. This brand development can be worked out in even more detail and precisely using a brand code: It captures the brand DNA into a clear, applicable system and defines how positioning, language, imagery, tone, and messages play together. It answers the why, how, and what in exactly this order and translates the brand from a feeling into a verifiable logic. Out of this clarity, the corporate identity is defined, and the corporate design is developed. That is the moment when a brand finds its language: color, shape, tone, imagery.",{"type":119,"attrs":1115,"content":1116},{"textAlign":46},[1117],{"text":1118,"type":123},"Only then comes communication and channel development. The specific needs are defined, a communication strategy is set up, and content and channels are planned. Templates and a brand manual ensure that the brand sounds the same at every touchpoint, whether on the website, social media, or in print.",{"type":119,"attrs":1120,"content":1121},{"textAlign":46},[1122],{"text":1123,"type":123},"And it is in this logic that packaging design finds its place: as part of product marketing and POS strategy, drawing from everything that has been developed before. The packaging inherits the positioning, the design language, the tone. It doesn't need to invent anything new – it just needs to consistently apply what the brand already is.","What happens before design","The Path",{"_uid":1127,"text":1128,"title":1140,"kicker":1141,"component":145},"42d97a8f-b710-4c1d-88eb-ff9435e32c3a",{"type":116,"content":1129},[1130,1135],{"type":119,"attrs":1131,"content":1132},{"textAlign":46},[1133],{"text":1134,"type":123},"The difference is tangible. When packaging design is based on a brand process, every design decision has a justification. No one needs to guess anymore whether a color \"fits the brand,\" the answer is in the positioning, in the brand code, and in the brand manual. Every new product line can be tested on the same foundation: Does it fit or does it not? Taste becomes logic, discussion becomes decision.",{"type":119,"attrs":1136,"content":1137},{"textAlign":46},[1138],{"text":1139,"type":123},"Equally important: Design does not cause additional effort but makes the added value visible. Packaging that emerges from a clear brand sells better, is more easily expandable, and remains recognizable over years. This integrated approach strengthens the brand, increases its visibility, and ultimately enhances product sales.","What it changes in practice","The Effect",{"_uid":1143,"text":1144,"title":1156,"kicker":1157,"component":145},"7c595bd2-6e14-47b1-8bcd-999f5eb8fca6",{"type":116,"content":1145},[1146,1151],{"type":119,"attrs":1147,"content":1148},{"textAlign":46},[1149],{"text":1150,"type":123},"In the end, it's about a simple ambition. To develop a brand as a strong, credible, and recognizable entity, with an appearance that makes origin, quality, responsibility, and aspiration clearly visible. Packaging design is not a detail at the end. It is the point where all this proves itself in that half-second on the shelf.",{"type":119,"attrs":1152,"content":1153},{"textAlign":46},[1154],{"text":1155,"type":123},"That's why we don't start with the box. We start with the brand. And that's exactly why the design wins this half-second not by chance but time and again.","A brand you recognize on the shelf","The Goal",{"type":116,"content":1159},[1160],{"type":119,"attrs":1161,"content":1162},{"textAlign":46},[1163],{"text":1164,"type":123},"Half a second on the shelf decides whether to buy or leave – and this is exactly where most packaging fails. Not in craftsmanship, but in foundation. Why good packaging design never starts with packaging but with the brand, and how a clean brand process turns a pretty box into a true sales argument.","Why beautiful packages still flop",{"value":1167,"plugin":379},[1168],"Verpackungsdesign",{"id":1170,"url":29,"linktype":343,"fieldtype":344,"cached_url":1171,"prep":21},"0c1fad14-09b3-4882-9d64-4d99215a9e43","\u002Fen\u002Fservices\u002Ffocus\u002Fgrafikdesign",{"type":116,"content":1173},[1174],{"type":119,"attrs":1175,"content":1176},{"textAlign":46},[1177],{"text":1178,"type":123},"Do you want packaging that not only looks good but consistently carries your brand forward? We approach packaging design from the brand process with clear positioning and a brand code as the foundation. This way, design unfolds its full potential and wins the half-second on the shelf, not by chance, but repeatedly.",[1180],{"_uid":1181,"title":1182,"noIndex":34,"ogImage":1183,"ogTitle":1182,"noFollow":34,"component":41,"description":1189,"twitterImage":1190,"twitterTitle":1192,"ogDescription":1189,"twitterDescription":1193},"a79ec527-d8ab-4e63-9700-421c52e94580","Packaging design: full effect thanks to brand process",{"id":1184,"alt":1185,"name":29,"focus":29,"title":29,"source":29,"filename":1186,"copyright":29,"fieldtype":39,"meta_data":1187,"is_external_url":34},191653154470942,"Schwebende Verpackungen vor schwarzem Hintergrund, präsentiert in verschiedenen Formen und Farben, darunter Flaschen und Schachteln.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2400x1792\u002F0fc8757611\u002Fverpackungsdesign-artikel-wb.jpeg",{"alt":1188,"title":29,"source":29,"copyright":29},"Floating packages against a black background, presented in various shapes and colors, including bottles and boxes.","Packaging design unfolds its potential only on a clean brand process. This way, beautiful packages become brands that win on the shelf. Werbeberg your partner",{"id":1184,"alt":1185,"name":29,"focus":29,"title":29,"source":29,"filename":1186,"copyright":29,"fieldtype":39,"meta_data":1191,"is_external_url":34},{"alt":1185,"title":29,"source":29,"copyright":29},"Verpackungsdesign: volle Wirkung dank Brandprozess","Verpackungsdesign entfaltet sein Potenzial erst auf einem sauberen Brandprozess. So werden aus hübschen Verpackungen Marken, die im Regal gewinnen. Werbeberg Ihr Partner","Start the brand process now","Your brand deserves more than a pretty package.",{"id":1184,"alt":1185,"name":29,"focus":1197,"title":29,"source":29,"filename":1186,"copyright":29,"fieldtype":39,"meta_data":1198,"is_external_url":34},"1102x1052:1103x1053",{"alt":1188,"title":29,"source":29,"copyright":29},{"id":1184,"alt":1185,"name":29,"focus":1200,"title":29,"source":29,"filename":1186,"copyright":29,"fieldtype":39,"meta_data":1201,"is_external_url":34},"1154x1066:1155x1067",{"alt":1188,"title":29,"source":29,"copyright":29},{"id":1203,"alt":1204,"name":29,"focus":29,"title":29,"source":29,"filename":1205,"copyright":29,"fieldtype":39,"meta_data":1206,"is_external_url":34},191653656452140,"Video Werbeberg Verpackungsdesign","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F3f8ac29b13\u002Fverpackungsdesign-artikel-werbeberg.mp4",{"alt":1207,"title":29,"source":29,"copyright":29},"Video Werbeberg Packaging Design","From the brand process to the finished packaging from a single source.",{"_uid":1210,"items":1211,"plugin":423},"4466e111-4db3-4ce9-9ab0-e7fc4abdcdfb",[1212,1213,1214,1215,1216],"Verpackung ist Markenführung, kein Etikett.","Sie scheitert am Fundament, nicht am Design.","Ihr volles Potenzial entfaltet sie erst mittels einem strukturierten Brandprozess.","Der Markencode macht jede Designentscheidung begründbar.","Klare Marke = Verpackung, die verkauft und wiedererkennbar bleibt.","warum-schoene-verpackungen-trotzdem-floppen","en\u002Farticles\u002Fwarum-schoene-verpackungen-trotzdem-floppen",-440,[],"df7fbcca-dca8-4d1f-8d0d-f9cf9e7d4836","2026-06-26T15:14:52.698Z",[],"articles\u002Fwarum-schoene-verpackungen-trotzdem-floppen",[1226],{"path":1224,"name":46,"lang":51,"published":46},{"name":1228,"created_at":1229,"published_at":1230,"updated_at":1231,"id":1232,"uuid":1233,"content":1234,"slug":1459,"full_slug":1460,"sort_by_date":46,"position":1461,"tag_list":1462,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1463,"first_published_at":1230,"release_id":46,"lang":51,"path":46,"alternates":1464,"default_full_slug":1465,"translated_slugs":1466},"Das war Hands on Data 2026","2026-04-29T09:41:32.550Z","2026-05-04T10:00:00.421Z","2026-05-04T10:00:00.602Z",171073915121138,"acff1737-5823-4296-9b1b-ab0a4b44f5d4",{"_uid":1235,"body":1236,"text":1424,"title":1430,"ctaLink":1431,"ctaText":1433,"pageSeo":1439,"category":1448,"ctaLabel":1449,"ctaTitle":1450,"cardImage":1451,"component":20,"coverImage":1453,"coverVideo":1456,"ctaSubTitle":1458},"6f3d16fc-8a19-4c76-ae03-a22ebdf299a4",[1237,1321,1334,1404,1412],{"_uid":1238,"anchor":29,"columns":1239,"modules":1240,"component":1320},"fe3fc5e6-569b-421e-a877-a952a05a6317","3",[1241,1274,1282,1289,1296],{"_uid":1242,"text":1243,"colspan":1239,"rowspan":1272,"component":1273,"addBackdrop":34},"72ff1c3c-4593-43e7-ae7f-12889546c348",{"type":116,"content":1244},[1245,1252,1267],{"type":1246,"attrs":1247,"content":1249},"heading",{"level":1248,"textAlign":46},3,[1250],{"text":1251,"type":123},"Hochkarätige Vorträge und vielfältige Perspektiven ",{"type":119,"attrs":1253,"content":1254},{"textAlign":46},[1255,1257,1261,1263],{"text":1256,"type":123},"Für inhaltliche Impulse sorgten auch in diesem Jahr spannende Vortragende aus unterschiedlichen Bereichen. Auf der Bühne standen ",{"text":1258,"type":123,"marks":1259},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[1260],{"type":357},{"text":1262,"type":123},"sowie",{"text":1264,"type":123,"marks":1265}," Anni Pichler von der Österreichischen BauernZeitung. ",[1266],{"type":357},{"type":119,"attrs":1268,"content":1269},{"textAlign":46},[1270],{"text":1271,"type":123},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":1275,"image":1276,"colspan":1272,"rowspan":1272,"component":1281,"addBackdrop":34},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":1277,"alt":1278,"name":29,"focus":29,"title":29,"source":29,"filename":1279,"copyright":29,"fieldtype":39,"meta_data":1280,"is_external_url":34},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":1278,"title":29,"source":29,"copyright":29},"grid-image-blok",{"_uid":1283,"image":1284,"colspan":1272,"rowspan":1272,"component":1281,"addBackdrop":34},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":1285,"alt":1286,"name":29,"focus":29,"title":29,"source":29,"filename":1287,"copyright":29,"fieldtype":39,"meta_data":1288,"is_external_url":34},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":1286,"title":29,"source":29,"copyright":29},{"_uid":1290,"image":1291,"colspan":1272,"rowspan":1272,"component":1281,"addBackdrop":34},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":1292,"alt":1293,"name":29,"focus":29,"title":29,"source":29,"filename":1294,"copyright":29,"fieldtype":39,"meta_data":1295,"is_external_url":34},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":1293,"title":29,"source":29,"copyright":29},{"_uid":1297,"text":1298,"colspan":1239,"rowspan":1272,"component":1273,"addBackdrop":34},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":116,"content":1299},[1300,1305,1310,1315],{"type":1246,"attrs":1301,"content":1302},{"level":1248,"textAlign":46},[1303],{"text":1304,"type":123},"Großes Interesse und sehr positives Feedback ",{"type":119,"attrs":1306,"content":1307},{"textAlign":46},[1308],{"text":1309,"type":123},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":1246,"attrs":1311,"content":1312},{"level":1248,"textAlign":46},[1313],{"text":1314,"type":123},"Austausch, Wissenstransfer und Vernetzung ",{"type":119,"attrs":1316,"content":1317},{"textAlign":46},[1318],{"text":1319,"type":123},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. Genau diese Verbindung aus kompaktem Input und persönlicher Vernetzung macht Hands on Data zu einem besonderen Format in der Region. „Unser Ziel mit Hands on Data ist es, Menschen, Ideen und Praxis zusammenzubringen. Wenn daraus neue Gespräche, neue Perspektiven und neue Kooperationen entstehen, dann ist genau das gelungen, was wir mit diesem Abend erreichen wollen“, so Kammerhofer. ","grid-blok",{"_uid":1322,"title":1323,"subTitle":1324,"component":102,"recipients":1325,"description":1326,"submitLabel":1327,"assetToDownload":1328,"additionalFormFields":1333},"56740ca7-ff3d-44d7-98f5-52ffb0d9c5e5","Nochmal zum Nachlesen?","Hands on: Eventpräsentation",[104],"Hier gibt's die gesammelte Präsentation aller Speaker des Hands on Data 2026.","Jetzt downloaden",{"id":1329,"alt":1330,"name":29,"focus":29,"title":29,"source":29,"filename":1331,"copyright":29,"fieldtype":39,"meta_data":1332,"is_external_url":34},171076191249711,"PDF File der HoD Präsentationen 2026.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F083d307df7\u002Fhod_prasentation_2026.pdf",{"alt":1330,"title":29,"source":29,"copyright":29},[],{"_uid":1335,"images":1336,"component":1403,"addBackgroundColorToTiles":34},"54f8577c-7e27-4e20-8385-a047d730d169",[1337,1342,1347,1349,1354,1356,1361,1363,1368,1373,1378,1383,1388,1393,1398],{"id":1338,"alt":1339,"name":29,"focus":29,"title":29,"source":29,"filename":1340,"copyright":29,"fieldtype":39,"meta_data":1341},171081407887104,"Besucher:innen des Events mein Netzwerken.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F214877b309\u002Fhandsondata2026_fotoserie-83.jpg",{"alt":1339,"title":29,"source":29,"copyright":29},{"id":1343,"alt":1344,"name":29,"focus":29,"title":29,"source":29,"filename":1345,"copyright":29,"fieldtype":39,"meta_data":1346},171081407813375,"Empfang beim Hands on Data Event durch Mitglieder der Zukunftsregion und Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":1344,"title":29,"source":29,"copyright":29},{"id":1292,"alt":1293,"name":29,"focus":29,"title":29,"source":29,"filename":1294,"copyright":29,"fieldtype":39,"meta_data":1348},{"alt":1293,"title":29,"source":29,"copyright":29},{"id":1350,"alt":1351,"name":29,"focus":29,"title":29,"source":29,"filename":1352,"copyright":29,"fieldtype":39,"meta_data":1353},171081406707452,"Noah Kramer im Austausch mit Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fcb5bc5aeca\u002Fhandsondata2026_fotoserie-77.jpg",{"alt":1351,"title":29,"source":29,"copyright":29},{"id":1277,"alt":1278,"name":29,"focus":29,"title":29,"source":29,"filename":1279,"copyright":29,"fieldtype":39,"meta_data":1355},{"alt":1278,"title":29,"source":29,"copyright":29},{"id":1357,"alt":1358,"name":29,"focus":29,"title":29,"source":29,"filename":1359,"copyright":29,"fieldtype":39,"meta_data":1360},171081406654203,"Drei Männer beim Austausch auf der 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Im DigiSpace der FH Oberösterreich sprechen Speaker:innen über die Themen B2B, Digitaliserung und KI.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1447},{},"Event","Contact now","Learn more?",{"id":1379,"alt":1380,"name":29,"focus":29,"title":29,"source":29,"filename":1381,"copyright":29,"fieldtype":39,"meta_data":1452,"is_external_url":34},{"alt":1380,"title":29,"source":29,"copyright":29},{"id":1379,"alt":1380,"name":29,"focus":1454,"title":29,"source":29,"filename":1381,"copyright":29,"fieldtype":39,"meta_data":1455,"is_external_url":34},"660x471:661x472",{"alt":1380,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1457},{},"Contact us now!","das-war-hands-on-data-2026","en\u002Farticles\u002Fdas-war-hands-on-data-2026",-420,[],"3ed8841d-45f1-4201-a2d3-e1a5a99de543",[],"articles\u002Fdas-war-hands-on-data-2026",[1467],{"path":1465,"name":46,"lang":51,"published":46},{"name":1469,"created_at":1470,"published_at":1471,"updated_at":1472,"id":1473,"uuid":1474,"content":1475,"slug":1577,"full_slug":1578,"sort_by_date":46,"position":1579,"tag_list":1580,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1581,"first_published_at":1471,"release_id":46,"lang":51,"path":46,"alternates":1582,"default_full_slug":1583,"translated_slugs":1584},"Kommunikation, die nicht nur wirksam, sondern verantwortungsvoll ist","2026-02-16T15:56:07.957Z","2026-02-19T08:36:23.095Z","2026-02-19T08:36:23.118Z",145685577582201,"520214cc-63b6-465b-95b2-605b5218fb34",{"_uid":1476,"body":1477,"text":1478,"title":1546,"ctaLink":1547,"ctaText":1549,"pageSeo":1561,"category":1562,"ctaLabel":1563,"ctaTitle":1564,"cardImage":1565,"component":20,"coverImage":1571,"coverVideo":1574,"ctaSubTitle":1576},"5e491dd3-6a7b-4af7-83bf-a85fe4307573",[],{"type":116,"content":1479},[1480,1485,1490,1495,1505,1510,1515,1520,1525,1530,1532],{"type":119,"attrs":1481,"content":1482},{"textAlign":46},[1483],{"text":1484,"type":123},"Kommunikation prägt, wie Menschen, Rollenbilder und Zusammenhalt wahrgenommen werden - und das weit über die einzelne Botschaft hinaus. 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",{"type":119,"attrs":1496,"content":1497},{"textAlign":46},[1498,1499,1503],{"text":896,"type":123},{"text":1500,"type":123,"marks":1501},"Junge Werberat",[1502],{"type":357},{"text":1504,"type":123}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. 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",{"type":119,"attrs":1521,"content":1522},{"textAlign":46},[1523],{"text":1524,"type":123},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":119,"attrs":1526,"content":1527},{"textAlign":46},[1528],{"text":1529,"type":123},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. 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",{"type":119,"attrs":1557,"content":1558},{"textAlign":46},[1559],{"text":1560,"type":123},"Wir freuen uns auf deine Nachricht!",[],"Österreichischer Werberat","Kostenlosen Ersttermin vereinbaren","Deine Kommunikation stärken?",{"id":1566,"alt":1567,"name":29,"focus":1568,"title":29,"source":29,"filename":1569,"copyright":29,"fieldtype":39,"meta_data":1570,"is_external_url":34},146628060057752,"Das Bild zeigt eine geschäftige Redaktion im Hintergrund und einen lächelnden Redakteur im Vordergrund","1395x302:1396x303","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fad7b25a273\u002Fwerberat-noah-hero-image.jpg",{"alt":1567,"title":29,"source":29,"copyright":29},{"id":1566,"alt":1567,"name":29,"focus":1572,"title":29,"source":29,"filename":1569,"copyright":29,"fieldtype":39,"meta_data":1573,"is_external_url":34},"1399x302:1400x303",{"alt":1567,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1575},{},"Kontaktiere uns jetzt!","kommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist","en\u002Farticles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",-410,[],"327de387-be5b-4d3a-bd8b-c61e0473fe7d",[],"articles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",[1585],{"path":1583,"name":46,"lang":51,"published":46},{"name":1587,"created_at":1588,"published_at":1589,"updated_at":1590,"id":1591,"uuid":1592,"content":1593,"slug":1675,"full_slug":1676,"sort_by_date":46,"position":1677,"tag_list":1678,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1679,"first_published_at":1680,"release_id":46,"lang":51,"path":46,"alternates":1681,"default_full_slug":1682,"translated_slugs":1683},"Auszeichnung 30 unter 30 PR-Talente 2025","2026-01-20T08:25:43.258Z","2026-01-26T10:07:21.440Z","2026-01-26T10:07:21.456Z",136019735626559,"d35f14a1-25dc-4751-9115-cb15d9761a49",{"_uid":1594,"body":1595,"text":1596,"title":1638,"ctaLink":1639,"ctaText":1640,"pageSeo":1652,"category":1665,"ctaLabel":1666,"ctaTitle":1667,"cardImage":1668,"component":20,"coverImage":1671,"coverVideo":1673,"ctaSubTitle":1458},"438045b3-57be-44a3-8735-9f587a9489f5",[],{"type":116,"content":1597},[1598,1603,1608,1613,1618,1623,1628,1633],{"type":119,"attrs":1599,"content":1600},{"textAlign":46},[1601],{"text":1602,"type":123},"At the PRVA (Public Relations Association Austria) kick-off event for the PR industry, the focus was on the future and the importance of professional communication. 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Through","Award as Top 30 under 30 PR talents 2025",{"id":664,"url":29,"linktype":343,"fieldtype":344,"cached_url":665,"prep":21},{"type":116,"content":1641},[1642,1647],{"type":119,"attrs":1643,"content":1644},{"textAlign":46},[1645],{"text":1646,"type":123},"You can send us an email or give us a call.",{"type":119,"attrs":1648,"content":1649},{"textAlign":46},[1650],{"text":1651,"type":123},"We look forward to hearing from you!",[1653],{"_uid":1654,"title":1655,"noIndex":34,"ogImage":1656,"ogTitle":1655,"noFollow":34,"component":41,"description":1661,"twitterImage":1662,"twitterTitle":29,"ogDescription":1664,"twitterDescription":29},"b3c3f0af-81e4-4060-b190-e0ddf5b705ee","B2B Communication 2026: Strategy & Implementation | Werbeberg",{"id":1657,"alt":1658,"name":29,"focus":29,"title":29,"source":29,"filename":1659,"copyright":29,"fieldtype":39,"meta_data":1660,"is_external_url":34},136033472362910,"Group photo of smiling people holding certificates, standing in front of banners and a screen at an event in a wood-paneled room.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3800x1818\u002Fb99a084383\u002F040_20260113__c_schedl_oberauer_cropped.jpg",{"alt":1658,"title":29,"source":29,"copyright":29},"Werbeberg supports B2B companies in clear positioning, relevant topics, and consistent communication implementation for 2026.",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"filename":46,"copyright":46,"fieldtype":39,"meta_data":1663,"is_external_url":34},{},"Werbeberg supports B2B companies with clear positioning, relevant topics, and consistent communication implementation for 2026.","Auszeichnung","Arrange a free initial appointment","Ready to activate your full potential?",{"id":1657,"alt":1658,"name":29,"focus":1669,"title":29,"source":29,"filename":1659,"copyright":29,"fieldtype":39,"meta_data":1670,"is_external_url":34},"1483x842:1484x843",{"alt":1658,"title":29,"source":29,"copyright":29},{"id":1657,"alt":1658,"name":29,"focus":29,"title":29,"source":29,"filename":1659,"copyright":29,"fieldtype":39,"meta_data":1672,"is_external_url":34},{"alt":1658,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1674},{},"auszeichnung-30-unter-30-pr-talente-2025","en\u002Farticles\u002Fauszeichnung-30-unter-30-pr-talente-2025",-390,[],"8edd8fa8-dfbb-4a11-8077-262be46478f4","2026-01-20T18:05:00.582Z",[],"articles\u002Fauszeichnung-30-unter-30-pr-talente-2025",[1684],{"path":1682,"name":46,"lang":51,"published":46},{"name":1686,"created_at":1687,"published_at":1688,"updated_at":1689,"id":1690,"uuid":1691,"content":1692,"slug":1782,"full_slug":1783,"sort_by_date":46,"position":1784,"tag_list":1785,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1786,"first_published_at":1688,"release_id":46,"lang":51,"path":46,"alternates":1787,"default_full_slug":1788,"translated_slugs":1789},"Vom Vorsatz zur Wirkung: B2B-Kommunikation 2026","2026-01-03T18:56:32.974Z","2026-01-03T19:14:17.641Z","2026-01-03T19:14:17.653Z",130158563250644,"49477459-0df1-44da-9292-5af40c8ab1fa",{"_uid":1594,"body":1693,"text":1702,"title":1749,"ctaLink":1750,"ctaText":1753,"pageSeo":1760,"category":6,"ctaLabel":1771,"ctaTitle":1772,"cardImage":1773,"component":20,"coverImage":1776,"coverVideo":1779,"ctaSubTitle":1781},[1694],{"_uid":1695,"title":1696,"subTitle":1697,"component":1698,"testimonials":1699},"950a0818-1a2a-48a1-9dfc-4dcf443371cb","WB Advisor","Walking the path together","testimonial-blok",[1700,1701],"941b7bf4-46b5-4e14-b441-60cb0b93a341","21804749-4b86-42f2-945c-4ca1b853b260",{"type":116,"content":1703},[1704,1709,1714,1719,1724,1729,1734,1739,1744],{"type":119,"attrs":1705,"content":1706},{"textAlign":46},[1707],{"text":1708,"type":123},"The turn of the year is the same moment every year: shortly before midnight, resolutions are made, plans are forged, goals are defined. More focus, better routines, finally staying consistent. For a few days, everything feels possible. But then everyday life returns. Calendars fill up, operational issues push to the forefront, priorities shift. What began as a clear resolution loses energy.",{"type":119,"attrs":1710,"content":1711},{"textAlign":46},[1712],{"text":1713,"type":123},"What is so familiar in private life can be transferred one-to-one to companies. B2B companies are also starting the new year 2026 with ambitious goals. More visibility, clearer positioning, stronger brand, better leads, more consistent communication. The intention is there, the will as well. And yet experience shows: There is a long way between goal setting and actual impact. Not because companies don't know what they want, but because it is difficult in everyday life to maintain focus and consistently implement plans.",{"type":119,"attrs":1715,"content":1716},{"textAlign":46},[1717],{"text":1718,"type":123},"Formulating goals is easy. Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":119,"attrs":1720,"content":1721},{"textAlign":46},[1722],{"text":1723,"type":123},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":119,"attrs":1725,"content":1726},{"textAlign":46},[1727],{"text":1728,"type":123},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":119,"attrs":1730,"content":1731},{"textAlign":46},[1732],{"text":1733,"type":123},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":119,"attrs":1735,"content":1736},{"textAlign":46},[1737],{"text":1738,"type":123},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":119,"attrs":1740,"content":1741},{"textAlign":46},[1742],{"text":1743,"type":123},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. This creates content that is not only broadcasted but also generates interest, builds trust, and strengthens positioning.",{"type":119,"attrs":1745,"content":1746},{"textAlign":46},[1747],{"text":1748,"type":123},"New Year's resolutions rarely fail because they are wrong. They fail because they are pursued alone. The same applies to companies. 2026 will not be the year of the best ideas winning, but rather the year of consistent implementation. With clear communication, relevant topics, and a partner who not only thinks along but also supports. Whoever takes their goals seriously should not pursue them in isolation. To achieve them, you need structure, reliability, and professional guidance. Werbeberg helps turn resolutions into effective actions.","From Resolution to Impact: B2B Communication 2026",{"id":1751,"url":29,"linktype":343,"fieldtype":344,"cached_url":1752,"prep":21},"2148c1b3-6822-4b0b-b154-2f4180df70d7","\u002Fen\u002Fkontakt\u002Fterminfindung",{"type":116,"content":1754},[1755],{"type":119,"attrs":1756,"content":1757},{"textAlign":46},[1758],{"text":1759,"type":123},"Good resolutions need structure, clarity, and consistent implementation. We support B2B companies in sharpening their core story, developing relevant topics, and not only planning communication but implementing it professionally. With a reliable partner by your side, strategy becomes impact.",[1761],{"_uid":1654,"title":1655,"noIndex":34,"ogImage":1762,"ogTitle":1655,"noFollow":34,"component":41,"description":1661,"twitterImage":1767,"twitterTitle":1769,"ogDescription":1664,"twitterDescription":1770},{"id":1763,"alt":1764,"name":29,"focus":29,"title":29,"source":29,"filename":1765,"copyright":29,"fieldtype":39,"meta_data":1766,"is_external_url":34},130162712953172,"Aufbruch in 2026 Werbeberg wb","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002Fc83a8e9910\u002Faufbruch-in-2026-werbeberg-wb.png",{"alt":1764,"title":29,"source":29,"copyright":29},{"id":1763,"alt":1764,"name":29,"focus":29,"title":29,"source":29,"filename":1765,"copyright":29,"fieldtype":39,"meta_data":1768,"is_external_url":34},{"alt":1764,"title":29,"source":29,"copyright":29},"B2B-Kommunikation 2026: Strategie & Umsetzung | Werbeberg","Werbeberg unterstützt B2B-Unternehmen bei klarer Positionierung, relevanten Themen und konsequenter Kommunikations-Umsetzung für 2026.","Free initial consultation","From Resolution to Impact",{"id":1763,"alt":1764,"name":29,"focus":1774,"title":29,"source":29,"filename":1765,"copyright":29,"fieldtype":39,"meta_data":1775,"is_external_url":34},"1029x440:1030x441",{"alt":1764,"title":29,"source":29,"copyright":29},{"id":1763,"alt":1764,"name":29,"focus":1777,"title":29,"source":29,"filename":1765,"copyright":29,"fieldtype":39,"meta_data":1778,"is_external_url":34},"992x547:993x548",{"alt":1764,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1780},{},"Make your communication goals for 2026 actionable.","vom-vorsatz-zur-wirkung-b2b-kommunikation-2026","en\u002Farticles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",-400,[],"3187ca77-ef33-4204-854a-f77e31aea452",[],"articles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",[1790],{"path":1788,"name":46,"lang":51,"published":46},{"name":1792,"created_at":1793,"published_at":1794,"updated_at":1795,"id":1796,"uuid":1797,"content":1798,"slug":1913,"full_slug":1914,"sort_by_date":46,"position":1915,"tag_list":1916,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":1917,"first_published_at":1918,"release_id":46,"lang":51,"path":46,"alternates":1919,"default_full_slug":1920,"translated_slugs":1921},"Das Nachtlicht der Marke","2025-12-25T14:36:16.502Z","2025-12-25T14:51:46.965Z","2025-12-25T14:51:46.982Z",126909548577574,"af2f5571-2d6e-4442-92d1-99d08aecf590",{"_uid":1799,"body":1800,"text":1806,"title":1804,"ctaLink":1878,"ctaText":1879,"pageSeo":1886,"category":6,"ctaLabel":1901,"ctaTitle":1902,"cardImage":1903,"component":20,"coverImage":1906,"coverVideo":1910,"ctaSubTitle":1912},"94a39bcc-19e5-4161-bc45-566c7fde744b",[1801],{"_uid":1802,"title":1803,"subTitle":1804,"component":1698,"testimonials":1805},"bbb02c82-6392-49ab-80bb-1b3de349583e","WB advisor","The night light of the brand: Why a core story provides orientation",[1700],{"type":116,"content":1807},[1808,1813,1818,1823,1828,1833,1838,1843,1848,1853,1858,1863,1868,1873],{"type":119,"attrs":1809,"content":1810},{"textAlign":46},[1811],{"text":1812,"type":123},"It is the middle of the night. A 17-month-old child wakes up. Not unusual. Closeness is sought, security, a ritual that has always been the same. But this time, something is different. Reaching for the mother does not end as usual. No breast milk. No familiar pattern. No explanation.",{"type":119,"attrs":1814,"content":1815},{"textAlign":46},[1816],{"text":1817,"type":123},"What follows is unrest. Anger. Loud protest. Not because the child \"doesn't get what it wants,\" but because its inner image of the world suddenly no longer matches. Something that was always there is suddenly gone. Without context. Without meaning.",{"type":119,"attrs":1819,"content":1820},{"textAlign":46},[1821],{"text":1822,"type":123},"The situation could not be calmed through distraction or substitution. Nor by persevering or a \"That's just how it is now.\" Something else calmed it: a story. A simple, honest story that made sense to a 17-month-old child. The breast needs a break at night. This break has a sign – a small night light. When the light is on, the breast rests. When it's off, everything is back to normal.",{"type":119,"attrs":1824,"content":1825},{"textAlign":46},[1826],{"text":1827,"type":123},"This story was told calmly, without drama, without pressure. Only when the signs were explained and the context made understandable could the child relax. Only then could it fall asleep again. However, the decisive factor was not just the explanation, but what happened afterwards. After falling asleep, the situation was resolved again. The night light was turned off. The breast was there again. The story kept its promise. This is exactly how trust was built. Not because it was particularly beautiful or creative, but because it was coherent, honest – and resolvable.",{"type":119,"attrs":1829,"content":1830},{"textAlign":46},[1831],{"text":1832,"type":123},"What appears at first glance to be a private everyday scene is in fact a precise parable for communication, leadership, and brand work. Because target groups – whether consumers or decision-makers in B2B – do not primarily respond to arguments. They respond to orientation. Unconsciously, people always ask the same questions: Do I understand what is happening here? Does this make sense to me? Can I trust this logic? Does it remain consistent even if something changes?",{"type":119,"attrs":1834,"content":1835},{"textAlign":46},[1836],{"text":1837,"type":123},"This is where the meaning of a Core Story begins. It is not a marketing add-on, not a claim, and not a campaign. It is an internal order model. A clear explanation of why a company does what it does, what it stands for, and how it acts when routines break or decisions become uncomfortable.",{"type":119,"attrs":1839,"content":1840},{"textAlign":46},[1841],{"text":1842,"type":123},"That stories have this effect is well documented scientifically. Neuroscientific studies show that the human brain processes information significantly better when it is conveyed in narrative form. Stories activate not only language areas but also emotional and sensory regions. We don't just hear them—we experience them. That's exactly why they stick. That's exactly why they generate meaning.",{"type":119,"attrs":1844,"content":1845},{"textAlign":46},[1846],{"text":1847,"type":123},"Trust also follows clear patterns. Psychological research on cognitive coherence shows that people develop trust when explanations are free of contradictions, comprehensible, and consistent over time. It is not perfection that creates security, but coherence. Just like the night light: The sign had meaning – and this meaning was upheld.",{"type":119,"attrs":1849,"content":1850},{"textAlign":46},[1851],{"text":1852,"type":123},"Particularly relevant is the aspect of authenticity. Studies from brand and B2B research clearly show that over-staged, polished brand stories can generate short-term attention, but lose credibility in the long term if behavior, culture, and reality do not keep pace. Authenticity is not created by loudness, but by consistency. Between what is said and what is done.",{"type":119,"attrs":1854,"content":1855},{"textAlign":46},[1856],{"text":1857,"type":123},"A strong Core Story therefore answers not only communication questions, but strategic ones. It provides orientation both internally and externally. It clarifies why a company exists, what it believes in, what it promises—and what it consciously does not. It helps with decisions, especially when things get difficult. It is not an ornament, but a foundation.",{"type":119,"attrs":1859,"content":1860},{"textAlign":46},[1861],{"text":1862,"type":123},"At best, it is the company's nightlight. A sign that explains why things are currently different. That provides security, even when not everything is available. And that builds trust because it reliably goes out again.",{"type":119,"attrs":1864,"content":1865},{"textAlign":46},[1866],{"text":1867,"type":123},"The central takeaway for companies – especially in B2B – is clear: not the most dazzling story convinces. Not the most creative one. Not the loudest. But the most credible one. A good Core Story fits the reality of the company. It is understandable for the target audience. It delivers on its promises. It explains change without excuses. And it is resolved in action.",{"type":119,"attrs":1869,"content":1870},{"textAlign":46},[1871],{"text":1872,"type":123},"Especially in B2B, where decisions are long-term, risky, and heavily trust-driven, this is crucial. No one likes to invest in a story that later turns out to be untrue.",{"type":119,"attrs":1874,"content":1875},{"textAlign":46},[1876],{"text":1877,"type":123},"Our stance at Werbeberg is therefore clear. We do not believe in big words without grounding. We believe in clarity before creativity. In attitude before hype. In stories you can live—not just tell. Because trust is created where a story makes sense and is told to completion. In the nursery just as in the boardroom.",{"id":1751,"url":29,"linktype":343,"fieldtype":344,"cached_url":1752,"prep":21},{"type":116,"content":1880},[1881],{"type":119,"attrs":1882,"content":1883},{"textAlign":46},[1884],{"text":1885,"type":123},"Werbeberg accompanies companies in the development of core stories, brand positioning, and strategic communication. Ensuring that words and actions align – and long-term trust is established.",[1887],{"_uid":1888,"title":1889,"noIndex":34,"ogImage":1890,"ogTitle":1889,"noFollow":34,"component":41,"description":1895,"twitterImage":1896,"twitterTitle":1898,"ogDescription":1899,"twitterDescription":1900},"c75b2451-6e13-4cce-bdb8-1025bc657f66","Why a Core Story Builds Trust | Werbeberg",{"id":1891,"alt":1892,"name":29,"focus":29,"title":29,"source":29,"filename":1893,"copyright":29,"fieldtype":39,"meta_data":1894,"is_external_url":34},126911178317897,"Das Nachtlicht der Marke: Warum eine Core Story Orientierung gibt","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002F7faa92e545\u002Fdas-nachtlicht-der-marke-warum-eine-core-story-orientierung-gibt.png",{"alt":1804,"title":29,"source":29,"copyright":29},"Why not the loudest, but the most credible story convinces. An article about Core Stories, trust, and strategic brand management in B2B.",{"id":1891,"alt":1892,"name":29,"focus":29,"title":29,"source":29,"filename":1893,"copyright":29,"fieldtype":39,"meta_data":1897,"is_external_url":34},{"alt":1892,"title":29,"source":29,"copyright":29},"Warum eine Core Story Vertrauen schafft | Werbeberg","Why it's not the loudest but the most credible story that convinces. An article about Core Stories, trust, and strategic brand management in B2B.","Warum nicht die lauteste, sondern die glaubwürdigste Geschichte überzeugt. Ein Artikel über Core Stories, Vertrauen und strategische Markenführung im B2B.","Book a free kickoff appointment","Develop Core Story",{"id":1891,"alt":1892,"name":29,"focus":1904,"title":29,"source":29,"filename":1893,"copyright":29,"fieldtype":39,"meta_data":1905,"is_external_url":34},"397x582:398x583",{"alt":1804,"title":29,"source":29,"copyright":29},{"id":1891,"alt":1892,"name":29,"focus":1907,"title":29,"source":29,"filename":1893,"copyright":29,"fieldtype":39,"meta_data":1908,"is_external_url":34},"477x571:478x572",{"alt":1909,"title":29,"source":29,"copyright":29},"The nightlight of the brand: Why a core story provides orientation",{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1911},{},"From history to attitude.","das-nachtlicht-der-marke","en\u002Farticles\u002Fdas-nachtlicht-der-marke",-380,[],"53349d1f-7bee-423f-a8d1-5aa535c91ce9","2025-12-25T14:49:35.496Z",[],"articles\u002Fdas-nachtlicht-der-marke",[1922],{"path":1920,"name":46,"lang":51,"published":46},{"name":1924,"created_at":1925,"published_at":1926,"updated_at":1927,"id":1928,"uuid":1929,"content":1930,"slug":2038,"full_slug":2039,"sort_by_date":46,"position":2040,"tag_list":2041,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":2042,"first_published_at":2043,"release_id":46,"lang":51,"path":46,"alternates":2044,"default_full_slug":2045,"translated_slugs":2046},"Auf der FIT HTL Leonding","2025-11-27T12:10:29.225Z","2025-11-27T12:53:44.002Z","2025-11-27T12:53:44.018Z",116964676551765,"948b0097-bf81-4968-87c4-dd2f02639fec",{"_uid":1931,"body":1932,"text":1958,"title":1995,"ctaLink":1996,"ctaText":1999,"pageSeo":2016,"category":2027,"ctaLabel":2028,"ctaTitle":2029,"cardImage":2030,"component":20,"coverImage":2032,"coverVideo":2035,"ctaSubTitle":2037},"e274e7e0-9f72-4f15-87c9-c4f8ce5687c2",[1933,1951],{"_uid":1934,"media":1935,"title":1948,"topline":1949,"component":1950,"description":29,"autoplayVideos":21,"enableBatchDownload":34,"enableSingleDownload":34,"addBackgroundColorToTiles":34},"031f441d-fbe4-4a7b-964b-f87c2a30e4ff",[1936,1940,1944],{"id":1937,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1938,"copyright":29,"fieldtype":39,"meta_data":1939},116967679251852,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3024x4032\u002F330559c3fb\u002F7ec812de-acfa-45c2-af14-e8946ae047e6.jpeg",{},{"id":1941,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1942,"copyright":29,"fieldtype":39,"meta_data":1943},116967679239563,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3024x4032\u002Fe71b036845\u002Fbe09fae3-57bf-473b-9cff-280dfbdeb712.jpeg",{},{"id":1945,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":1946,"copyright":29,"fieldtype":39,"meta_data":1947},116967679227274,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4032x3024\u002F02d65fed0e\u002F9e598b6c-b0a7-44d7-aba8-d3003cc0156f.jpeg",{},"WB auf dem FIT25","Eindrücke","gallery-blok",{"_uid":1952,"title":1953,"subTitle":1954,"component":1698,"testimonials":1955},"46c7f4b6-fdcd-460c-8d0d-d1132f1a8434","HTL Leonding Absolventen","Werbeberg Stimmen",[1956,1957],"9bd9bd30-baa4-4373-9fee-381d3e155b90","189c5d81-38d0-4522-93a0-2bb327ceb9ad",{"type":116,"content":1959},[1960,1965,1970,1975,1980,1985,1990],{"type":119,"attrs":1961,"content":1962},{"textAlign":46},[1963],{"text":1964,"type":123},"Am 27. November 2025 war Werbeberg beim Firmeninformationstag (FIT) der HTL Leonding vertreten – organisiert vom Absolventenverein der Schule. An unserem Stand präsentierten Markus und Michael, beide HTL-Leonding-Absolventen und Co-Founder von Werbeberg, die vielseitigen Karriere- und Einstiegsmöglichkeiten in einer digitalen Kommunikationsagentur, die sowohl kreative als auch technische Talente fördert.",{"type":119,"attrs":1966,"content":1967},{"textAlign":46},[1968],{"text":1969,"type":123},"Für die beiden war der Besuch mit einer persönlichen Note verbunden: Als ehemalige Schüler kehrten sie zurück, um die nächste Generation für moderne Kommunikationslösungen zu begeistern – von Social Media über Web-Development bis zu digitalen Markenstrategien.",{"type":119,"attrs":1971,"content":1972},{"textAlign":46},[1973],{"text":1974,"type":123},"„Es ist uns eine Herzensangelegenheit, jungen Talenten aus der HTL unsere Türen zu öffnen – wir wissen genau, was hier alles möglich ist“, sagt Markus, Co-Founder bei Werbeberg. „Die Kombination aus Technik und Kreativität ist für eine digitale Kommunikationsagentur entscheidend – und genau das bringen viele Absolventinnen und Absolventen der HTL mit.“",{"type":119,"attrs":1976,"content":1977},{"textAlign":46},[1978],{"text":1979,"type":123},"Michael ergänzt: „Der FIT gibt uns die perfekte Plattform, um direkt mit motivierten Schüler:innen ins Gespräch zu kommen. Wer Lust hat, kann sich sofort in unseren Talent-Pool eintragen – so bleibt der Einstieg in die Branche nur einen Klick entfernt.“",{"type":119,"attrs":1981,"content":1982},{"textAlign":46},[1983],{"text":1984,"type":123},"Der FIT bot Schüler:innen eine ideale Möglichkeit, sich über berufliche Perspektiven zu informieren und Unternehmen kennenzulernen, die echte Chancen für die Zukunft eröffnen. Besonders beliebt war unser Talent-Pool, der Interessierten frühzeitige Updates zu Praktika, Werkstudent:innenjobs und offenen Stellen bei Werbeberg ermöglicht.",{"type":119,"attrs":1986,"content":1987},{"textAlign":46},[1988],{"text":1989,"type":123},"Für uns ist der Firmeninformationstag ein wichtiges Event, um mit jungen Menschen in Kontakt zu kommen, die digitale Kommunikation gestalten wollen – neugierig, hands-on und voller Ideen.",{"type":119,"attrs":1991,"content":1992},{"textAlign":46},[1993],{"text":1994,"type":123},"Wir danken der HTL Leonding sowie dem Absolventenverein für die hervorragende Organisation und freuen uns darauf, vielleicht schon bald die ersten Talente aus Leonding im Team begrüßen zu dürfen!","Werbeberg auf dem FIT 2025 der HTL Leonding",{"id":1997,"url":29,"linktype":343,"fieldtype":344,"cached_url":1998,"prep":21},"398c2d75-ec79-42f3-8c77-4a31dcb8e575","\u002Fen\u002Fkarriere\u002Ftalent-pool-anmeldung",{"type":116,"content":2000},[2001,2006,2011],{"type":119,"attrs":2002,"content":2003},{"textAlign":46},[2004],{"text":2005,"type":123},"Bei Werbeberg sind wir überzeugt: Große Ideen entstehen dort, wo kreative Menschen zusammenkommen. Wir suchen Persönlichkeiten, die neugierig sind. Die Fragen stellen, statt einfach nur Antworten zu geben. Die Mut haben, Neues auszuprobieren – und dabei vielleicht sogar einmal zu scheitern, um es beim nächsten Mal besser zu machen.",{"type":119,"attrs":2007,"content":2008},{"textAlign":46},[2009],{"text":2010,"type":123},"💡 Du willst etwas bewegen?",{"type":119,"attrs":2012,"content":2013},{"textAlign":46},[2014],{"text":2015,"type":123},"Dann trag dich in unseren Talent Pool ein. Dort erfährst du als Erste:r von neuen Karrierechancen, Praktika, Einstiegsmöglichkeiten und Projekten. Wir halten dich am Laufenden – und du bleibst auf unserem Radar, wenn spannende Möglichkeiten entstehen.",[2017],{"_uid":2018,"title":2019,"noIndex":34,"ogImage":2020,"ogTitle":2019,"noFollow":34,"component":41,"description":2024,"twitterImage":2025,"twitterTitle":29,"ogDescription":2024,"twitterDescription":29},"d6aa8398-4bb7-411a-afd6-7751419243ee","Werbeberg auf der FIT 2025 der HTL Leonding",{"id":2021,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2022,"copyright":29,"fieldtype":39,"meta_data":2023,"is_external_url":34},116967256196452,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4032x3024\u002Fd86f5968d4\u002F46a2b76b-e5d2-495b-bb3b-333cdf750d5d.jpeg",{},"Werbeberg war beim Firmeninformationstag der HTL Leonding vor Ort: Unsere Co-Founder und HTL-Absolventen Markus und Michael informierten Schüler:innen über Karrierechancen in unserer digitalen Kommunikationsagentur und unseren Talent-Pool.",{"id":2021,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2022,"copyright":29,"fieldtype":39,"meta_data":2026,"is_external_url":34},{},"Neuigkeiten","Teil des Talent Pools werden","Werde Teil von WB",{"id":2021,"alt":29,"name":29,"focus":29,"title":29,"source":29,"filename":2022,"copyright":29,"fieldtype":39,"meta_data":2031,"is_external_url":34},{},{"id":2021,"alt":29,"name":29,"focus":2033,"title":29,"source":29,"filename":2022,"copyright":29,"fieldtype":39,"meta_data":2034,"is_external_url":34},"2811x941:2812x942",{"alt":29,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":2036},{},"Talent Pool","auf-der-fit-htl-leonding","en\u002Farticles\u002Fauf-der-fit-htl-leonding",-370,[],"597635d5-e464-444b-9c88-20d54c0a8fa4","2025-11-27T12:43:49.863Z",[],"articles\u002Fauf-der-fit-htl-leonding",[2047],{"path":2045,"name":46,"lang":51,"published":46},{"name":2049,"created_at":2050,"published_at":2051,"updated_at":2052,"id":2053,"uuid":2054,"content":2055,"slug":2216,"full_slug":2217,"sort_by_date":46,"position":2218,"tag_list":2219,"is_startpage":34,"parent_id":429,"meta_data":46,"group_id":2220,"first_published_at":2221,"release_id":46,"lang":51,"path":46,"alternates":2222,"default_full_slug":2223,"translated_slugs":2224},"Teambuilding - Workation 2025","2025-11-25T08:18:24.572Z","2025-11-25T08:58:33.278Z","2025-11-25T08:58:33.299Z",116199852362163,"b375bf5e-5a22-4fec-a080-2a546b145b70",{"_uid":2056,"body":2057,"text":2058,"title":2179,"ctaLink":2180,"ctaText":2183,"pageSeo":2190,"category":2027,"ctaLabel":2205,"ctaTitle":2206,"cardImage":2207,"component":20,"coverImage":2210,"coverVideo":2213,"ctaSubTitle":2215},"3e082dc2-5a3d-4939-8fcd-4f96a281219f",[],{"type":116,"content":2059},[2060,2067,2090,2097,2102,2119,2126,2137,2154,2161,2172],{"type":119,"attrs":2061,"content":2062},{"textAlign":46},[2063],{"text":2064,"type":123,"marks":2065},"Team workation at Schloss Zeilern: Werbeberg strengthens collaboration, creates space for creativity and looks to the future",[2066],{"type":357},{"type":119,"attrs":2068,"content":2069},{"textAlign":46},[2070,2072,2076,2078,2082,2084,2088],{"text":2071,"type":123},"From the",{"text":2073,"type":123,"marks":2074},"12 to 14 November 2025",[2075],{"type":357},{"text":2077,"type":123},"this year's took place",{"text":2079,"type":123,"marks":2080},"Team Workation",[2081],{"type":357},{"text":2083,"type":123},"of the Werbeberg team in the historic",{"text":2085,"type":123,"marks":2086},"Zeilern Castle",[2087],{"type":357},{"text":2089,"type":123},"Took place. For three days, exchange, team development and strategic future work were the focus — framed by the quiet, inspiring atmosphere of the seminar hotel.",{"type":1246,"attrs":2091,"content":2092},{"level":1248,"textAlign":46},[2093],{"text":2094,"type":123,"marks":2095},"Focus on connection and further development",[2096],{"type":357},{"type":119,"attrs":2098,"content":2099},{"textAlign":46},[2100],{"text":2101,"type":123},"The main goal of the workation was to further strengthen the team's connections and to broaden perspectives beyond the day-to-day project work. Schloss Zeilern provided the perfect setting for this: modern seminar rooms, cozy common areas, and an environment that equally fosters productive and creative work.",{"type":119,"attrs":2103,"content":2104},{"textAlign":46},[2105,2107,2111,2113,2117],{"text":2106,"type":123},"In addition to the regular work for our clients, the team consciously took time to work intensively on the",{"text":2108,"type":123,"marks":2109},"Orientation of Werbeberg",[2110],{"type":357},{"text":2112,"type":123},"to work. With a mix of strategic workshops, creative reflection methods and joint discussion, the",{"text":2114,"type":123,"marks":2115},"Sharpened agency focus",[2116],{"type":357},{"text":2118,"type":123},"and provided new impetus for the coming months. The results of these sessions form a solid basis for future projects and developments.",{"type":1246,"attrs":2120,"content":2121},{"level":1248,"textAlign":46},[2122],{"text":2123,"type":123,"marks":2124},"Shared experiences that bring people together",[2125],{"type":357},{"type":119,"attrs":2127,"content":2128},{"textAlign":46},[2129,2131,2135],{"text":2130,"type":123},"To ensure that team spirit wasn't neglected, numerous activities were also carried out outside the workshop sessions. A",{"text":2132,"type":123,"marks":2133},"Actionbound through the town",[2134],{"type":357},{"text":2136,"type":123},", in which puzzles, tasks and team tasks were solved, provided a lot of fun and fostered a sense of togetherness.",{"type":119,"attrs":2138,"content":2139},{"textAlign":46},[2140,2142,2146,2148,2152],{"text":2141,"type":123},"In the evening, having fun together was the main focus: during the",{"text":2143,"type":123,"marks":2144},"Bowling",[2145],{"type":357},{"text":2147,"type":123},"There were exciting matches and lots of laughter. Also the",{"text":2149,"type":123,"marks":2150},"culinary experiences",[2151],{"type":357},{"text":2153,"type":123},"were not lacking – from regional specialties to cozy dinners that offered time to exchange ideas in person and to get to know new perspectives.",{"type":1246,"attrs":2155,"content":2156},{"level":1248,"textAlign":46},[2157],{"text":2158,"type":123,"marks":2159},"Outlook: Exciting changes ahead",[2160],{"type":357},{"type":119,"attrs":2162,"content":2163},{"textAlign":46},[2164,2166,2170],{"text":2165,"type":123},"The intensive strategic efforts during the workation are already bearing their first fruits.",{"text":2167,"type":123,"marks":2168},"The results will become visible in the coming weeks.",[2169],{"type":357},{"text":2171,"type":123},"– both internally and externally for customers and partners.",{"type":119,"attrs":2173,"content":2174},{"textAlign":46},[2175],{"text":2176,"type":123,"marks":2177},"Stay tuned",[2178],{"type":357},"Workation at Schloss Zeilern",{"id":2181,"url":29,"linktype":343,"fieldtype":344,"cached_url":2182,"prep":21},"53a83b84-e1ef-4cd8-bf22-3034067b062a","\u002Fen\u002Fkarriere\u002F",{"type":116,"content":2184},[2185],{"type":119,"attrs":2186,"content":2187},{"textAlign":46},[2188],{"text":2189,"type":123},"We're continuously expanding our team — visit our careers page and get in touch with us.",[2191],{"_uid":2192,"title":2193,"noIndex":34,"ogImage":2194,"ogTitle":2200,"noFollow":34,"component":41,"description":2201,"twitterImage":2202,"twitterTitle":29,"ogDescription":2204,"twitterDescription":29},"e25f9f9b-2770-4ef8-9ff1-290fd17563c0","Workation Promotional Hill Zeilern Castle",{"id":2195,"alt":2196,"name":29,"focus":29,"title":29,"source":29,"filename":2197,"copyright":29,"fieldtype":39,"meta_data":2198,"is_external_url":34},116200719659342,"Team Werbeberg vorm Schloss Zeilern","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4032x3024\u002Ffee15f9e8c\u002Fimg_5153.jpeg",{"alt":2199,"title":29,"source":29,"copyright":29},"Team Werbeberg in front of Zeilern Castle","Workation Werbeberg, Zeilern Castle","Team workation at Schloss Zeilern: Werbeberg strengthens collaboration, creates space for creativity and looks to the future\nWe are continuously expanding our team — check out our careers page and get in touch.",{"id":2195,"alt":2196,"name":29,"focus":29,"title":29,"source":29,"filename":2197,"copyright":29,"fieldtype":39,"meta_data":2203,"is_external_url":34},{"alt":2196,"title":29,"source":29,"copyright":29},"Team workation at Schloss Zeilern: Werbeberg strengthens collaboration, creates room for creativity and looks to the future\nWe are continually expanding our team, check out our careers page and get in touch with us.","To the career","Be part of the WB team.",{"id":2195,"alt":2196,"name":29,"focus":2208,"title":29,"source":29,"filename":2197,"copyright":29,"fieldtype":39,"meta_data":2209,"is_external_url":34},"1477x1483:1478x1484",{"alt":2199,"title":29,"source":29,"copyright":29},{"id":2195,"alt":2196,"name":29,"focus":2211,"title":29,"source":29,"filename":2197,"copyright":29,"fieldtype":39,"meta_data":2212,"is_external_url":34},"1496x1496:1497x1497",{"alt":2199,"title":29,"source":29,"copyright":29},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":2214},{},"Apply now","teambuilding-workation-2025","en\u002Farticles\u002Fteambuilding-workation-2025",-360,[],"76ddae74-ffbe-4826-90a3-27bc6227edcf","2025-11-25T08:31:15.953Z",[],"articles\u002Fteambuilding-workation-2025",[2225],{"path":2223,"name":46,"lang":51,"published":46},176,[2228,6,2229,2230,2231,2232,2233,2027],"Marketing","Services","Techday","Förderung","Design","Web"]