[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Fnewsroom\u002Fartikel-en":3,"newsroom-hero-e4134d07-7208-4ccf-8623-5859f71390a9-en-article--1":82,"newsroom-a58d9479-eeed-450c-8451-62afb6d62ed6-probe-en-{\"contentType\":\"event\",\"eventScope\":\"upcoming\",\"topic\":null,\"page\":1,\"perPage\":1,\"exclude\":[],\"enabled\":false}":83,"newsroom-a58d9479-eeed-450c-8451-62afb6d62ed6-archive-en-{\"contentType\":\"article\",\"eventScope\":\"past\",\"topic\":null,\"page\":15,\"perPage\":12,\"exclude\":[],\"enabled\":true}":86,"newsroom-topics-a58d9479-eeed-450c-8451-62afb6d62ed6-en":1390},{"data":4,"headers":59},{"story":5,"cv":56,"rels":57,"links":58},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":44,"full_slug":45,"sort_by_date":46,"position":47,"tag_list":48,"is_startpage":34,"parent_id":49,"meta_data":46,"group_id":50,"first_published_at":8,"release_id":46,"lang":51,"path":46,"alternates":52,"default_full_slug":53,"translated_slugs":54},"Artikel","2026-10-14T15:49:57.388Z","2026-10-14T15:58:09.351Z","2026-10-14T15:58:09.391Z",230618715776569,"3afb494d-8f34-442f-9efc-2e11eb1fbb7b",{"_uid":13,"body":14,"hero":22,"pageSeo":30,"component":43},"3705f654-4243-494a-a0dd-c07f1956bc37",[15],{"_uid":16,"perPage":17,"component":18,"eventScope":19,"contentType":20,"enableTopicFilter":21},"a58d9479-eeed-450c-8451-62afb6d62ed6","12","newsroom-archive-blok","toggle","article",true,[23],{"_uid":24,"lead":25,"eyebrow":26,"headline":27,"component":28,"contentType":20,"hideFeatured":21,"featuredStory":29},"e4134d07-7208-4ccf-8623-5859f71390a9","Expert articles on strategy, communication, film and software.","Newsroom","Articles","newsroom-hero-blok","",[31],{"_uid":32,"title":33,"noIndex":34,"ogImage":35,"ogTitle":33,"noFollow":34,"component":41,"description":42,"ogDescription":42},"1f66f204-1da2-40f2-a53f-e2441c0a9cd6","Articles – Insights from B2B communication",false,{"id":36,"alt":37,"name":29,"focus":29,"title":29,"source":29,"filename":38,"copyright":29,"fieldtype":39,"meta_data":40,"is_external_url":34},14601421,"Newsroom OG Image","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F1200x630\u002F1632ab5717\u002Fognewsroom.png","asset",{},"page-seo","Expert articles by Werbeberg on strategy, communication, film, software and AI for B2B companies.","page","artikel","en\u002Fnewsroom\u002Fartikel",null,-20,[],472998327,"0a56866e-56fe-4d10-a7d9-6b66768dcd3f","en",[],"newsroom\u002Fartikel",[55],{"path":53,"name":46,"lang":51,"published":46},1791994212,[],[],{"age":60,"cache-control":61,"connection":62,"content-encoding":63,"content-type":64,"date":65,"etag":66,"referrer-policy":67,"sb-be-version":68,"server":69,"transfer-encoding":70,"vary":71,"via":72,"x-amz-cf-id":73,"x-amz-cf-pop":74,"x-cache":75,"x-content-type-options":76,"x-frame-options":77,"x-permitted-cross-domain-policies":78,"x-request-id":79,"x-runtime":80,"x-xss-protection":81},"10699","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Wed, 14 Oct 2026 16:12:08 GMT","W\u002F\"b3e1b9bc7477aa650d3504f4314bff09\"","strict-origin-when-cross-origin","5.980.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 94b7e0ee2a6007674c5416c61042731c.cloudfront.net (CloudFront)","NxFjZW80kWb6F0712ZHMlQE5Bd1NWrEuKwLDW1ey3tDauNWmkcUgHQ==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","39bef5f3-caeb-46f0-b045-e375ff95eb88","0.034528","0",[],{"stories":84,"total":85},[],0,{"stories":87,"total":1389},[88,295,460,588,820,943,1178,1293],{"name":89,"created_at":90,"published_at":91,"updated_at":92,"id":93,"uuid":94,"content":95,"slug":284,"full_slug":285,"sort_by_date":46,"position":286,"tag_list":287,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":289,"first_published_at":290,"release_id":46,"lang":51,"path":46,"alternates":291,"default_full_slug":292,"translated_slugs":293},"Micro-Influencer: Klein aber OHO!","2024-04-04T14:08:59.314Z","2024-11-11T14:38:59.175Z","2024-11-11T14:38:59.223Z",473003524,"63e73677-4ee0-4554-a929-fc473d17a9b6",{"_uid":96,"body":97,"text":98,"title":258,"ctaLink":259,"ctaText":263,"pageSeo":270,"category":276,"ctaLabel":277,"ctaTitle":278,"cardImage":279,"component":20,"coverImage":282,"ctaSubTitle":283},"1c325282-ad80-4627-86d9-b6aa8fd261c3",[],{"type":99,"content":100},"doc",[101,107,132,133,142,146,150,154,158,159,163,175,182,192,196,197,203,235,236],{"type":102,"content":103},"paragraph",[104],{"text":105,"type":106},"With micro-influencers, the whole thing works in such a way that the fewer followers the influencer has, the more engagement they can achieve. The size of their subscriber count is between 5,000 and 100,000 followers.","text",{"type":102,"content":108},[109,111,113,118,120,124,126,127,129,130],{"type":110},"hard_break",{"text":112,"type":106},"Why these smaller accounts can achieve so much more engagement is because they stand out with their ",{"text":114,"type":106,"marks":115},"high authenticity",[116],{"type":117},"bold",{"text":119,"type":106}," and through the ",{"text":121,"type":106,"marks":122},"Trust of their loyal, committed community",[123],{"type":117},{"text":125,"type":106}," characterized. As social media users become increasingly aware of influencers and their purpose as a paid advertising tool, distrust in larger influencers is growing.",{"type":110},{"text":128,"type":106},"You can also think of it like this:",{"type":110},{"text":131,"type":106},"As long as an influencer has a manageable community, the connection to followers is much stronger. The influencer is perceived as a \"normal\" person who is authentic like you and me. However, as soon as an influencer has more followers (macro & mega influencers), communication is no longer as easy. In many cases, these larger influencers are even dependent on their success on social media and often earn their living there. This is often the reason why they are often accused of \"selling themselves\". And are therefore no longer as authentic.",{"type":102},{"type":102,"content":134},[135,139,140],{"text":136,"type":106,"marks":137},"Micro, macro, mega?",[138],{"type":117},{"type":110},{"text":141,"type":106},"The type of influencer depends on one factor: the number of followers. Accordingly, the influence of an influencer. They are divided into four categories:",{"type":102,"content":143},[144],{"text":145,"type":106},"Nano-influencers: approx. 1,000 - 5,000 followers",{"type":102,"content":147},[148],{"text":149,"type":106},"Micro-influencers: approx. 5,000 - 100,000 followers",{"type":102,"content":151},[152],{"text":153,"type":106},"Macro-influencers: approx. 100,000 - 1,000,000 followers",{"type":102,"content":155},[156],{"text":157,"type":106},"Mega-influencer: approx. 1,000,000 + followers",{"type":102},{"type":102,"content":160},[161],{"text":162,"type":106},"However, relying on the number of followers alone is not very effective. This is because they are easy to manipulate. Other key figures should therefore also be taken into account:",{"type":164,"content":165},"bullet_list",[166],{"type":167,"content":168},"list_item",[169],{"type":102,"content":170},[171],{"text":172,"type":106,"marks":173},"Engagement rate",[174],{"type":117},{"type":102,"content":176},[177,179,180],{"text":178,"type":106},"Larger accounts generally have lower engagement. This is because the scatter loss is simply higher here. The probability of inactive users among the followers is higher.",{"type":110},{"text":181,"type":106},"A high engagement rate shows that the content is relevant for a community. You can often identify with these small influencers yourself. So when it comes to building trust, micro & nano influencers have the edge.",{"type":164,"content":183},[184],{"type":167,"content":185},[186],{"type":102,"content":187},[188],{"text":189,"type":106,"marks":190},"Reach \u002F impressions",[191],{"type":117},{"type":102,"content":193},[194],{"text":195,"type":106},"If you compare large, well-known accounts with smaller ones, it is clear that the big ones reach millions of followers. It would take hundreds to thousands of nano or macro influencers to achieve a comparable rate. So when it comes to increasing brand awareness, macro or mega influencers are a much better choice.",{"type":102},{"type":102,"content":198},[199],{"text":200,"type":106,"marks":201},"Reasons for micro influencers",[202],{"type":117},{"type":164,"content":204},[205,211,217,223,229],{"type":167,"content":206},[207],{"type":102,"content":208},[209],{"text":210,"type":106},"Consumers have been proven to trust their recommendations more than the recommendations of macro-influencers and celebrities, but also more than those of unknown people.",{"type":167,"content":212},[213],{"type":102,"content":214},[215],{"text":216,"type":106},"Collaborations are much cheaper than with larger influencers and are largely based on free products.",{"type":167,"content":218},[219],{"type":102,"content":220},[221],{"text":222,"type":106},"They are considered experts in their community of interest and usually address a specific niche target group, although they themselves are part of this target group.",{"type":167,"content":224},[225],{"type":102,"content":226},[227],{"text":228,"type":106},"Their proximity to the community makes them target group experts, which creates new opportunities to further develop the brand.",{"type":167,"content":230},[231],{"type":102,"content":232},[233],{"text":234,"type":106},"Micro-influencers attach great importance to producing content with quality and regularity in a highly creative manner.",{"type":102},{"type":102,"content":237},[238,242,243,245,256],{"text":239,"type":106,"marks":240},"Conclusion",[241],{"type":117},{"type":110},{"text":244,"type":106},"Macro-influencers now sound as if they are the better choice. But the reality is rarely just black or white. Consider which type of influencer is better suited to your goals. Influencer marketing definitely has great potential and should no longer be underestimated these days. If you want to find out more about influencer marketing, please visit ",{"text":246,"type":106,"marks":247},"this",[248,254],{"type":249,"attrs":250},"link",{"href":251,"uuid":29,"anchor":29,"custom":29,"target":252,"linktype":253},"\u002Fblog\u002Finfluencer-marketing\u002F","_self","url",{"type":255},"italic",{"text":257,"type":106}," Article!","Micro-influencers: Small but OHO!",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},"office@werbeberg.at","email","multilink",{"type":99,"content":264},[265],{"type":102,"content":266},[267],{"text":268,"marks":269},"You can write us an email or call us. We are looking forward to your message!",[],[271],{"_uid":272,"title":273,"ogImage":274,"ogTitle":273,"component":41,"description":275,"ogDescription":275},"e7ef5383-bc01-4a55-8918-be75fb2d720c","We(r)binar: What are micro-influencers?",{"filename":29},"How do they differ from \"normal\" influencers? What advantages do you gain from influencer marketing?","Marketing","Contact us","You want to know more?",{"id":280,"alt":29,"name":29,"focus":29,"title":29,"filename":281,"copyright":29,"fieldtype":39,"is_external_url":34},7176756,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x533\u002Fcc936e0926\u002Fwb_werbinar_micro-influencer.jpg",{"id":280,"alt":29,"name":29,"focus":29,"title":29,"filename":281,"copyright":29,"fieldtype":39,"is_external_url":34},"Contact us now!","micro-influencer-klein-aber-oho","en\u002Farticles\u002Fmicro-influencer-klein-aber-oho",340,[],472997679,"f0d31555-1031-4620-951b-5606a8843408","2023-04-06T11:37:34.950Z",[],"articles\u002Fmicro-influencer-klein-aber-oho",[294],{"path":292,"name":46,"lang":51,"published":46},{"name":296,"created_at":297,"published_at":298,"updated_at":299,"id":300,"uuid":301,"content":302,"slug":450,"full_slug":451,"sort_by_date":46,"position":452,"tag_list":453,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":454,"first_published_at":455,"release_id":46,"lang":51,"path":46,"alternates":456,"default_full_slug":457,"translated_slugs":458},"TikTok: Verstecktes Marketingpotenzial?","2024-04-04T14:08:57.986Z","2024-11-11T14:38:58.831Z","2024-11-11T14:38:58.867Z",473003459,"5c399341-9565-4ca8-96c0-fef6decb3b24",{"_uid":303,"body":304,"text":305,"title":432,"ctaLink":433,"ctaText":434,"pageSeo":440,"category":276,"ctaLabel":277,"ctaTitle":278,"cardImage":446,"component":20,"coverImage":449,"ctaSubTitle":283},"75a5cd00-2e4d-48e6-a34a-dc80831da251",[],{"type":99,"content":306},[307,313,325,326,332,352,353,359,363,373,383,393,397,398,404,418,428],{"type":102,"content":308},[309],{"text":310,"type":106,"marks":311},"What exactly is TikTok?",[312],{"type":117},{"type":102,"content":314},[315,317,323],{"text":316,"type":106},"Originally, what is now TikTok was ",{"text":318,"type":106,"marks":319},"musical.ly",[320],{"type":249,"attrs":321},{"href":322,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":253},"http:\u002F\u002Fmusical.ly",{"text":324,"type":106}," - a social media app that saw the light of day in the digital world back in 2014. But what exactly does it do? Basically, it's about creating creative videos with music, lip-sync and visual effects. As on all other social media platforms, users can like, comment on and share these posts. It's much more about content than followers, so even newcomers can achieve a lot here.",{"type":102},{"type":102,"content":327},[328],{"text":329,"type":106,"marks":330},"What makes it interesting for companies?",[331],{"type":117},{"type":164,"content":333},[334,340,346],{"type":167,"content":335},[336],{"type":102,"content":337},[338],{"text":339,"type":106},"It's still a relatively new platform that you can think of as a creative playground where you can let off steam. The target group is therefore relatively young and dynamic - almost 70% of all users on this platform are between the ages of 16 and 24.",{"type":167,"content":341},[342],{"type":102,"content":343},[344],{"text":345,"type":106},"Extensive tools and features deliberately encourage users to try out and implement creative ideas. Particularly creative implementations are therefore also particularly well received by users and spread quickly.",{"type":167,"content":347},[348],{"type":102,"content":349},[350],{"text":351,"type":106},"Unlike on Facebook, YouTube and the like, you can build up a very large reach very quickly on TikTok. The number of followers is of secondary importance here, meaning that even newcomers to this field can build up a large community very quickly.",{"type":102},{"type":102,"content":354},[355],{"text":356,"type":106,"marks":357},"Is TikTok suitable for my company?",[358],{"type":117},{"type":102,"content":360},[361],{"text":362,"type":106},"As already mentioned, the community is relatively young. But this could change in the next few years (think of the transformation of Facebook).",{"type":164,"content":364},[365],{"type":167,"content":366},[367],{"type":102,"content":368},[369],{"text":370,"type":106,"marks":371},"B2C companies",[372],{"type":117},{"type":102,"content":374},[375,377,378,380,381],{"text":376,"type":106},"Companies in this sector - especially those with a younger target group - can benefit greatly from TikTok.",{"type":110},{"text":379,"type":106},"As a small example: the company we all know, Dr. Oetker:",{"type":110},{"text":382,"type":106},"Their TikTok campaign focused on frozen pizza, which is of course particularly popular with the young target group. However, the company did not follow any trends here, but set one itself: users were called upon to share their transformation from hungry to happy under the hashtag #tackledeinenhunger just in time for the Super Bowl, preferably with an original Dr. Oetker frozen pizza, of course. The hashtag has already been viewed over 915 million times.",{"type":164,"content":384},[385],{"type":167,"content":386},[387],{"type":102,"content":388},[389],{"text":390,"type":106,"marks":391},"Employer branding",[392],{"type":117},{"type":102,"content":394},[395],{"text":396,"type":106},"TikTok is also very suitable for recruiting employees. This is because companies can convey feelings about the workplace and show why the person in question should definitely work here.",{"type":102},{"type":102,"content":399},[400,401,402],{"text":239,"type":106},{"type":110},{"text":403,"type":106},"Basically, you should answer the following two questions before getting started:",{"type":102,"content":405},[406,410,412,416],{"text":407,"type":106,"marks":408},"What goal",[409],{"type":117},{"text":411,"type":106}," am I pursuing with TikTok? -Which business objectives",{"text":413,"type":106,"marks":414}," ",[415],{"type":117},{"text":417,"type":106},"should TikTok help me achieve?",{"type":102,"content":419},[420,422,426],{"text":421,"type":106},"Which ",{"text":423,"type":106,"marks":424},"Target groups ",[425],{"type":117},{"text":427,"type":106},"do I want to reach on TikTok - are they even on TikTok?",{"type":102,"content":429},[430],{"text":431,"type":106},"It is important for companies, especially with regard to a young target group, to break new ground and live out the latest trends. TikTok has become an indispensable platform for young target groups in particular. So if you familiarize yourself with the tools today and get excited about the community, you can give yourself a big advantage tomorrow.","TikTok: Hidden marketing potential?",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":435},[436],{"type":102,"content":437},[438],{"text":268,"marks":439},[],[441],{"_uid":442,"title":443,"ogImage":444,"ogTitle":443,"component":41,"description":445,"ogDescription":445},"3d177ef4-d8a1-4050-9f95-e3305fd755fb","We(r)binar: TikTok hidden marketing potential?",{"filename":29},"What's behind the hype? Could the platform become a relevant part of your marketing strategy? Read more in this blog post!",{"id":447,"alt":29,"name":29,"focus":29,"title":29,"filename":448,"copyright":29,"fieldtype":39,"is_external_url":34},7176546,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fa116c3d197\u002Fwb_werbinar_tiktok-fuer-unternehmen.jpg",{"id":447,"alt":29,"name":29,"focus":29,"title":29,"filename":448,"copyright":29,"fieldtype":39,"is_external_url":34},"tiktok-verstecktes-marketingpotenzial","en\u002Farticles\u002Ftiktok-verstecktes-marketingpotenzial",330,[],"067cd10a-b83e-47a4-b32d-4b828d0b9ae1","2023-04-06T11:36:45.989Z",[],"articles\u002Ftiktok-verstecktes-marketingpotenzial",[459],{"path":457,"name":46,"lang":51,"published":46},{"name":461,"created_at":462,"published_at":463,"updated_at":464,"id":465,"uuid":466,"content":467,"slug":578,"full_slug":579,"sort_by_date":46,"position":580,"tag_list":581,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":582,"first_published_at":583,"release_id":46,"lang":51,"path":46,"alternates":584,"default_full_slug":585,"translated_slugs":586},"6 Tipps für attraktives Content Marketing","2024-04-04T14:08:53.959Z","2024-11-11T14:38:58.162Z","2024-11-11T14:38:58.200Z",473003257,"05647479-f16b-4fd3-8af7-8919e01807ab",{"_uid":468,"body":469,"text":470,"title":565,"ctaLink":566,"ctaText":567,"pageSeo":573,"category":276,"ctaLabel":277,"ctaTitle":278,"cardImage":574,"component":20,"coverImage":577,"ctaSubTitle":283},"e7f443c4-e812-4dd3-9df9-0286b06cc507",[],{"type":99,"content":471},[472,482,486,490,491,501,505,506,516,520,521,531,535,536,546,550,551,561],{"type":164,"content":473},[474],{"type":167,"content":475},[476],{"type":102,"content":477},[478],{"text":479,"type":106,"marks":480},"Work with meaningful subheadings",[481],{"type":117},{"type":102,"content":483},[484],{"text":485,"type":106},"Sometimes readers are not explicitly bored by the text - but they are overwhelmed by the mass of content and cannot bring themselves to read every word. It therefore makes sense to divide content into shorter sections. This way, the text is clear at first glance and valuable content is not lost.",{"type":102,"content":487},[488],{"text":489,"type":106},"Subheadings not only help to provide a better overview of the text, but also make relevant passages recognizable to the reader. This allows readers to search for specific information without having to trawl through endless text. Even shorter articles, such as ours, are therefore usually enriched with subheadings.",{"type":102},{"type":164,"content":492},[493],{"type":167,"content":494},[495],{"type":102,"content":496},[497],{"text":498,"type":106,"marks":499},"Explain with stories and the familiar",[500],{"type":117},{"type":102,"content":502},[503],{"text":504,"type":106},"Complex content and events that are difficult to imagine are particularly hard on the reader's attention span. Creating texts in the form of gripping stories or everyday narratives is therefore very important when writing an article. Readers can absorb the content more easily and visualize the circumstances better. The essential information is not only easier to remember, but is also more likely to be retold if it contains funny, interesting or even shocking facts.",{"type":102},{"type":164,"content":507},[508],{"type":167,"content":509},[510],{"type":102,"content":511},[512],{"text":513,"type":106,"marks":514},"Avoid complicated technical language",[515],{"type":117},{"type":102,"content":517},[518],{"text":519,"type":106},"Unless you are in the B2B sector, you will probably be writing for laypeople in your industry 95% of the time. This does not mean that the readers are not familiar with the subject matter, but purely that there is no in-depth specialist knowledge. Excessive use of technical terms is therefore usually out of place. Information that is conveyed in spoken language is not only easier to understand at first, but is also more likely to be remembered for longer.",{"type":102},{"type":164,"content":522},[523],{"type":167,"content":524},[525],{"type":102,"content":526},[527],{"text":528,"type":106,"marks":529},"Use images and graphics",[530],{"type":117},{"type":102,"content":532},[533],{"text":534,"type":106},"This point ties in with the first tip on subheadings. Not only does dividing the text into several short passages help readers to keep track, but also the use of visual content. In addition to better structuring the content, visual aids can usually even make it easier to convey stories and complex information to readers. What's more, visual content is more likely to be remembered than textual information anyway. Images and graphics should therefore not be underestimated and require just as much attention as the selection of the title or the structuring of the content.",{"type":102},{"type":164,"content":537},[538],{"type":167,"content":539},[540],{"type":102,"content":541},[542],{"text":543,"type":106,"marks":544},"Offer something useful",[545],{"type":117},{"type":102,"content":547},[548],{"text":549,"type":106},"If moderately interesting content has only been published because the editorial plan has specified a new article, this is neither exciting for the editors nor for the readers. However, if additional added value can be offered by providing further information on a particular product, shocking statistics or the latest trends, the content is not only more likely to be read from cover to cover, but also more likely to be remembered. Before writing a text, you should therefore always consider your target group. Who is my readership? What interests them? And how can I amaze them?",{"type":102},{"type":164,"content":552},[553],{"type":167,"content":554},[555],{"type":102,"content":556},[557],{"text":558,"type":106,"marks":559},"Less is more",[560],{"type":117},{"type":102,"content":562},[563],{"text":564,"type":106},"The longer the text looks, the less motivated we are to read it. BUT if the content is easy to read, is written fluently and gets straight to the point, we usually don't perceive the content as being that long. It is important to find a good balance between an appropriate text length and clear information transfer. Especially with the increasing use of mobile devices, information must be presented in a short but comprehensible way. Minimal scrolling and a fast reading experience are therefore becoming increasingly important.","6 tips for attractive content marketing",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":568},[569],{"type":102,"content":570},[571],{"text":268,"marks":572},[],[],{"id":575,"alt":29,"name":29,"focus":29,"title":29,"filename":576,"copyright":29,"fieldtype":39,"is_external_url":34},7176480,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4677x2631\u002F010f21bd6e\u002Fwb_werbinar_6-content-tipps.jpg",{"id":575,"alt":29,"name":29,"focus":29,"title":29,"filename":576,"copyright":29,"fieldtype":39,"is_external_url":34},"6-tipps-fuer-attraktives-content-marketing","en\u002Farticles\u002F6-tipps-fuer-attraktives-content-marketing",310,[],"bccb7bb2-605a-4b62-8a2d-0d76b5b12918","2023-04-06T11:33:26.947Z",[],"articles\u002F6-tipps-fuer-attraktives-content-marketing",[587],{"path":585,"name":46,"lang":51,"published":46},{"name":589,"created_at":590,"published_at":591,"updated_at":592,"id":593,"uuid":594,"content":595,"slug":810,"full_slug":811,"sort_by_date":46,"position":812,"tag_list":813,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":814,"first_published_at":815,"release_id":46,"lang":51,"path":46,"alternates":816,"default_full_slug":817,"translated_slugs":818},"Domain Name System: Das Telefonbuch des Internets","2024-04-04T14:08:55.311Z","2024-11-11T14:38:58.488Z","2024-11-11T14:38:58.533Z",473003318,"25dcfaf7-53ac-4821-9101-c57f9c5f2de9",{"_uid":596,"body":597,"text":598,"title":791,"ctaLink":792,"ctaText":793,"pageSeo":799,"category":805,"ctaLabel":277,"ctaTitle":278,"cardImage":806,"component":20,"coverImage":809,"ctaSubTitle":283},"a62b9e32-7dd1-4ac6-ab27-a9d7bc1ebf0d",[],{"type":99,"content":599},[600,616,617,635,636,645,646,652,662,666,676,689,699,737,747,757,767,777,787],{"type":102,"content":601},[602,604,605,607,611,613,614],{"text":603,"type":106},"IP addresses consist of a seemingly confusing arrangement of numbers. In some cases (with IPv6 addresses), letters are also added to the mix. However, because people find it difficult to imagine what the mixture of numbers and letters means, and we don't remember them easily either, Paul Mockapetris developed the Domain Name System (DNS for short) in 1983 so that websites can be accessed via so-called domains.",{"type":110},{"text":606,"type":106},"You can also think of it as a large ",{"text":608,"type":106,"marks":609},"Telephone directory of the Internet",[610],{"type":117},{"text":612,"type":106}," of the Internet.",{"type":110},{"text":615,"type":106},"And without telling Google that a website exists, it will be difficult for Google users to find the website.",{"type":102},{"type":102,"content":618},[619,623,624,626,630,632,633],{"text":620,"type":106,"marks":621},"How does it work?",[622],{"type":117},{"type":110},{"text":625,"type":106},"A domain name system is installed on a name server (NS for short) and can store various entries, including ",{"text":627,"type":106,"marks":628},"Resource records",[629],{"type":117},{"text":631,"type":106}," called resource records. The DNS servers are connected to each other and only manage individual domains. They then transmit entries to servers from a higher level. These servers contact other servers in the same way, which can also be addressed on the client side.",{"type":110},{"text":634,"type":106},"At first glance, this seems dauntingly complex and complicated. However, with the help of server hierarchies and the option of caching, it is a very reliable and durable system.",{"type":102},{"type":102,"content":637},[638,642,643],{"text":639,"type":106,"marks":640},"Wait a minute. Caching?",[641],{"type":117},{"type":110},{"text":644,"type":106},"As soon as a domain is called up, an IP address is requested. This constant querying could lead to DNS server overload - this is where the caching option comes into play. The entries are simply stored for a certain period of time by the DNS servers and also the PCs. This is similar to the browser cache, except that it is the cache of the computer's operating system.",{"type":102},{"type":102,"content":647},[648],{"text":649,"type":106,"marks":650},"The most important DNS entries:",[651],{"type":117},{"type":164,"content":653},[654],{"type":167,"content":655},[656],{"type":102,"content":657},[658],{"text":659,"type":106,"marks":660},"A Resource Record:",[661],{"type":117},{"type":102,"content":663},[664],{"text":665,"type":106},"This record assigns an IPv4 address to a DNS name. This resource record is the most common in the DNS.",{"type":164,"content":667},[668],{"type":167,"content":669},[670],{"type":102,"content":671},[672],{"text":673,"type":106,"marks":674},"AAAA Resource Record:",[675],{"type":117},{"type":102,"content":677},[678,680,681,683,687],{"text":679,"type":106},"Also called \"quad-A\". This has the task of assigning an IPv6 address to a DNS name.",{"type":110},{"text":682,"type":106},"AAAA and A are therefore the ",{"text":684,"type":106,"marks":685},"most important entries",[686],{"type":117},{"text":688,"type":106}," so that we do not have to enter the IP addresses.",{"type":164,"content":690},[691],{"type":167,"content":692},[693],{"type":102,"content":694},[695],{"text":696,"type":106,"marks":697},"CNAME",[698],{"type":117},{"type":102,"content":700},[701,703,707,709,710,712,718,720,726,728,732,734,735],{"text":702,"type":106},"Abbreviation for Caonical Name Record. It represents an ",{"text":704,"type":106,"marks":705},"Alias ",[706],{"type":117},{"text":708,"type":106},"of the DNS name of a host and is used to set up a forwarding to another domain.",{"type":110},{"text":711,"type":106},"As an example of use: A CNAME record can contain the address ",{"text":713,"type":106,"marks":714},"www.beispiel.com",[715],{"type":249,"attrs":716},{"href":717,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":253},"http:\u002F\u002Fwww.beispiel.com",{"text":719,"type":106}," to the actual page of the domain \"",{"text":721,"type":106,"marks":722},"example.com",[723],{"type":249,"attrs":724},{"href":725,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":253},"http:\u002F\u002Fbeispiel.com",{"text":727,"type":106},"\". Now you might think that the addresses would be identical anyway, but this is not the case. That is why it is important to have a CNAME entry so that you do not have \"",{"text":721,"type":106,"marks":729},[730],{"type":249,"attrs":731},{"href":725,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":253},{"text":733,"type":106},"\" and end up on an error page.",{"type":110},{"text":736,"type":106},"Another example of the use of CNAME would be English and German language views of the website. A CNAME record is required so that these two are linked to the same website.",{"type":164,"content":738},[739],{"type":167,"content":740},[741],{"type":102,"content":742},[743],{"text":744,"type":106,"marks":745},"TXT Resource Record",[746],{"type":117},{"type":102,"content":748},[749,751,755],{"text":750,"type":106},"These are text entries that can contain SPF entries, for example. The SPF (=Sender Policy Framework) contains information on ",{"text":752,"type":106,"marks":753},"Spam protection ",[754],{"type":117},{"text":756,"type":106},"and can also be linked to the MX record.",{"type":164,"content":758},[759],{"type":167,"content":760},[761],{"type":102,"content":762},[763],{"text":764,"type":106,"marks":765},"MX Resource Record",[766],{"type":117},{"type":102,"content":768},[769,771,775],{"text":770,"type":106},"This only refers to the",{"text":772,"type":106,"marks":773}," E-mail",[774],{"type":117},{"text":776,"type":106}," Service and specifies the FQDN (Full Qualified Domain Name) under which the email server for a domain can be reached. This means that this resource record does not refer to IP addresses.",{"type":164,"content":778},[779],{"type":167,"content":780},[781],{"type":102,"content":782},[783],{"text":784,"type":106,"marks":785},"SRV",[786],{"type":117},{"type":102,"content":788},[789],{"text":790,"type":106},"Service Resource Record. It can be used to list and assign IP-based services in a domain. This allows the accessibility and availability of a domain's services to be determined using a DNS query. Further information is provided for each service, such as the server name that provides this service.","Domain Name System: The telephone book of the internet",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":794},[795],{"type":102,"content":796},[797],{"text":268,"marks":798},[],[800],{"_uid":801,"title":802,"ogImage":803,"ogTitle":802,"component":41,"description":804,"ogDescription":804},"a214a3b3-ebaf-414b-b754-cb438af0176f","We(r)binar: Domain Name System",{"filename":29},"This we(r)binary tells you everything you need to know about the Internet phone book","Web",{"id":807,"alt":29,"name":29,"focus":29,"title":29,"filename":808,"copyright":29,"fieldtype":39,"is_external_url":34},7176529,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F8c91af9dc9\u002Fwb_werbinar_dns-eintraege122.jpg",{"id":807,"alt":29,"name":29,"focus":29,"title":29,"filename":808,"copyright":29,"fieldtype":39,"is_external_url":34},"domain-name-system-das-telefonbuch-des-internets","en\u002Farticles\u002Fdomain-name-system-das-telefonbuch-des-internets",320,[],"754328dd-3a5e-4ea7-9f58-f9ac00815934","2023-04-06T11:23:45.440Z",[],"articles\u002Fdomain-name-system-das-telefonbuch-des-internets",[819],{"path":817,"name":46,"lang":51,"published":46},{"name":821,"created_at":822,"published_at":823,"updated_at":824,"id":825,"uuid":826,"content":827,"slug":933,"full_slug":934,"sort_by_date":46,"position":935,"tag_list":936,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":937,"first_published_at":938,"release_id":46,"lang":51,"path":46,"alternates":939,"default_full_slug":940,"translated_slugs":941},"KMU.DIGITAL: CESE Zertifizierung","2024-04-04T14:09:09.985Z","2024-11-11T14:39:01.872Z","2024-11-11T14:39:01.898Z",473003999,"36636b93-d009-4f6a-a851-9317b84437e0",{"_uid":828,"body":829,"text":830,"title":914,"ctaLink":915,"ctaText":916,"pageSeo":922,"category":928,"ctaLabel":277,"ctaTitle":278,"cardImage":929,"component":20,"coverImage":932,"ctaSubTitle":283},"b5153db2-60e7-4fd5-949c-8b86249e051b",[],{"type":99,"content":831},[832,842,843,863,864,880,884,885,903,907,908],{"type":102,"content":833},[834,840],{"text":835,"type":106,"marks":836},"KMU.DIGITAL",[837],{"type":249,"attrs":838},{"href":839,"uuid":29,"anchor":29,"custom":29,"target":29,"linktype":253},"http:\u002F\u002FKMU.DIGITAL",{"text":841,"type":106}," promotes individual consulting for Austrian small and medium-sized enterprises (SMEs) by certified experts on the following topics",{"type":102},{"type":164,"content":844},[845,851,857],{"type":167,"content":846},[847],{"type":102,"content":848},[849],{"text":850,"type":106},"Business models and processes",{"type":167,"content":852},[853],{"type":102,"content":854},[855],{"text":856,"type":106},"E-commerce and social media",{"type":167,"content":858},[859],{"type":102,"content":860},[861],{"text":862,"type":106},"IT security and digital administration.",{"type":102},{"type":102,"content":865},[866,868,872,874,878],{"text":867,"type":106},"The programme supports small and medium-sized enterprises (SMEs) in Austria in designing and implementing their digitalization projects and bringing them to market. This has the advantage that the ",{"text":869,"type":106,"marks":870},"Competitiveness ",[871],{"type":117},{"text":873,"type":106},"of these companies is greatly improved. In addition, important ",{"text":875,"type":106,"marks":876},"Growth and employment impulses",[877],{"type":117},{"text":879,"type":106}," for Austria as a business location. This gives the digitalization project the best possible start and a higher chance of success.",{"type":102,"content":881},[882],{"text":883,"type":106},"Since the funding program was launched in 2017, it has been very well received by domestic companies. Around 20,000 funded digitalization initiatives have now been supported. As a result, 74% of the small and medium-sized enterprises advised have already initiated improvement measures based on the status analysis. 83% want to continue digitizing in the future.",{"type":102},{"type":102,"content":886},[887,891,892,894,895,897,898,900,901],{"text":888,"type":106,"marks":889},"But how does this benefit Werbeberg's customers?",[890],{"type":117},{"type":110},{"text":893,"type":106},"As a full-service agency, this naturally suits us well.",{"type":110},{"text":896,"type":106},"That's why our colleague Noah Kramer has now completed the CESE certification. That means:",{"type":110},{"text":899,"type":106},"As a \"Certified E-Commerce & Social-Media Expert\", we can now also offer consulting services in these areas. What's in it for you as a customer?",{"type":110},{"text":902,"type":106},"As an expert in the field of e-commerce and social media, your consultant will have extensive knowledge of these relatively new media and will be able to design, plan and implement marketing measures in social media in consultation with you as the customer, as well as carry out a performance review at the end.",{"type":102,"content":904},[905],{"text":906,"type":106},"The knowledge of contemporary, digital business models, the ability to convey a \"big picture\" in terms of interrelationships in e-commerce and social media, as well as experience with addressing and online behaviour of different target groups, make your consultant the best partner for your digitization project!",{"type":102},{"type":102,"content":909},[910],{"text":911,"type":106,"marks":912},"-So what are you waiting for? Get started now with us as your communication partner!",[913],{"type":117},"KMU.DIGITAL: CESE certification",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":917},[918],{"type":102,"content":919},[920],{"text":268,"marks":921},[],[923],{"_uid":924,"title":925,"ogImage":926,"ogTitle":925,"component":41,"description":927,"ogDescription":927},"ffcaa962-3cbd-4e12-ac65-1d2ccacc3e58","We(r)binar: KMU.Digital - The CESE Certification",{"filename":29},"With our experts in e-commerce and social media, you are well advised. Find out what our Werbeberg customers get out of it here!","Marketing, Web, Förderungen",{"id":930,"alt":29,"name":29,"focus":29,"title":29,"filename":931,"copyright":29,"fieldtype":39,"is_external_url":34},7176996,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4060x2500\u002Fea75dbf7af\u002Fwb_werbinar_cese-2.jpg",{"id":930,"alt":29,"name":29,"focus":29,"title":29,"filename":931,"copyright":29,"fieldtype":39,"is_external_url":34},"kmu-digital-cese-zertifizierung","en\u002Farticles\u002Fkmu-digital-cese-zertifizierung",420,[],"7109db8f-63a0-4870-80d3-1c626f9896f2","2023-04-06T11:19:47.374Z",[],"articles\u002Fkmu-digital-cese-zertifizierung",[942],{"path":940,"name":46,"lang":51,"published":46},{"name":944,"created_at":945,"published_at":946,"updated_at":947,"id":948,"uuid":949,"content":950,"slug":1168,"full_slug":1169,"sort_by_date":46,"position":1170,"tag_list":1171,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":1172,"first_published_at":1173,"release_id":46,"lang":51,"path":46,"alternates":1174,"default_full_slug":1175,"translated_slugs":1176},"App Trends 2023","2024-04-04T14:08:52.630Z","2024-11-11T14:38:57.829Z","2024-11-11T14:38:57.879Z",473003235,"4d38b6a9-699d-4303-8466-8a087104764f",{"_uid":951,"body":952,"text":953,"title":1148,"ctaLink":1149,"ctaText":1150,"pageSeo":1156,"category":1162,"ctaLabel":277,"ctaTitle":278,"cardImage":1163,"component":20,"coverImage":1167,"ctaSubTitle":283},"968d1be2-dd08-450f-8d46-edc383c1c0ca",[],{"type":99,"content":954},[955,962,970,974,975,982,986,987,994,998,999,1006,1010,1011,1018,1028,1032,1036,1037,1044,1048,1052,1056,1072,1076,1080,1084,1088,1108,1109,1116,1120,1124,1125,1132,1136,1137,1144],{"type":956,"attrs":957,"content":959},"heading",{"level":958},2,[960],{"text":961,"type":106},"Mobile app trends to keep an eye on in 2023",{"type":956,"attrs":963,"content":965},{"level":964},3,[966],{"text":967,"type":106,"marks":968},"1. AR\u002FVR technology",[969],{"type":117},{"type":102,"content":971},[972],{"text":973,"type":106},"AR\u002FVR technology has continued to evolve in recent years and is having a strong impact on entertainment media, e-commerce and many other sectors. Customers enjoy the immersive experiences that AR\u002FVR technology can offer, such as trying on clothes online, viewing a table in an online store through their smartphone in their own living room or experiencing various attractions through virtual reality. It is therefore only natural that these technologies are increasingly being used in mobile apps.",{"type":102},{"type":956,"attrs":976,"content":977},{"level":964},[978],{"text":979,"type":106,"marks":980},"2. Artificial intelligence",[981],{"type":117},{"type":102,"content":983},[984],{"text":985,"type":106},"Analytics tools have been around for a long time, but advances in artificial intelligence and big data analysis have dramatically changed the way in which collected data can be used. With personalization becoming an increasingly important part of digital products, the use of analytics data for recommendations within an app has taken on a central role. Popular apps such as Spotify make extensive use of such recommendation algorithms to provide an outstanding user experience, which is a key reason for many customers to choose a service.",{"type":102},{"type":956,"attrs":988,"content":989},{"level":964},[990],{"text":991,"type":106,"marks":992},"3. Beacon technology",[993],{"type":117},{"type":102,"content":995},[996],{"text":997,"type":106},"When it comes to artificial intelligence and big data analysis, there are numerous ways to collect important data from customers. However, Bluetooth beacons can be a particularly valuable source of data here. The technology itself was introduced back in 2013, but today its possibilities are more diverse than ever. Basically, a Bluetooth beacon simply constantly sends low-energy Bluetooth signals that can be received by nearby devices. However, these signals can easily be used to collect data on customer behavior or, for example, to send notifications or trigger other functions of an app as soon as a customer walks past a specific beacon.",{"type":102},{"type":956,"attrs":1000,"content":1001},{"level":964},[1002],{"text":1003,"type":106,"marks":1004},"4. Cyber security",[1005],{"type":117},{"type":102,"content":1007},[1008],{"text":1009,"type":106},"Although security in itself cannot really be considered a trend, it is undeniable that with daily reports of cybercrime, awareness of the risks of cyber attacks is steadily increasing. Therefore, it is becoming increasingly important to focus on developing secure applications that your customers can trust. A survey by Statista found that almost 45% of iOS and Android users would stop using a mobile app and recommend their friends to do the same if they believed an app was not secure. Testing apps during development is crucial to discovering vulnerabilities before release, as customers will no longer trust a brand or company if there are signs that their data has been compromised. One approach to improving the security of an app is to use biometric data to log into the app - i.e. fingerprint or facial recognition.",{"type":102},{"type":956,"attrs":1012,"content":1013},{"level":964},[1014],{"text":1015,"type":106,"marks":1016},"5. Kotlin replaces Java",[1017],{"type":117},{"type":102,"content":1019},[1020,1022,1026],{"text":1021,"type":106},"For the longest time, Java was ",{"text":1023,"type":106,"marks":1024},"was the",[1025],{"type":117},{"text":1027,"type":106}," Programming language for Android development. With Kotlin, developers have an alternative - similar to Swift and Objective-C for iOS. ",{"type":102,"content":1029},[1030],{"text":1031,"type":106},"Learning Kotlin is also easy for many mobile developers due to its similarity to Java, C# and Swift. Kotlin and Java can be used side by side in a project, so migrating from one to the other should be smooth. With many \"quality of life\" improvements that avoid common mistakes when using Java, the humorous nickname \"Java on steroids\" seems to fit well. This is why Kotlin is now also being used in other areas of programming - for example in the classic backend with a REST interface.",{"type":102,"content":1033},[1034],{"text":1035,"type":106},"Although Kotlin has long been the better choice for many and even Google is already making loud recommendations in favor of Kotlin, many projects are still being developed with Java. In the meantime, however, around 60% of all Android developers have already switched to Kotlin. With its growing popularity among developers and successful use in many commercial projects, 2023 may be the year when Kotlin finally replaces Java. ",{"type":102},{"type":956,"attrs":1038,"content":1039},{"level":964},[1040],{"text":1041,"type":106,"marks":1042},"6. Cross platform technology",[1043],{"type":117},{"type":102,"content":1045},[1046],{"text":1047,"type":106},"For those who don't know exactly what \"cross-platform\" means, let me give you a brief introduction. Cross-platform development basically means that an application can be developed once (with a single code base) and deployed to several different platforms such as Android and iOS. ",{"type":102,"content":1049},[1050],{"text":1051,"type":106},"This saves an enormous amount of resources that would have to be spent on implementing the same logic multiple times for different platforms. This is also the main reason why so many companies rely on cross-platform technologies. ",{"type":102,"content":1053},[1054],{"text":1055,"type":106},"The idea of cross-platform development has been around for many years and has been growing in popularity ever since. Big tech companies saw their opportunity and invested in the development of such cross-platform technologies - the current key players are probably Facebook with React Native and Google with Flutter and Dart.",{"type":102,"content":1057},[1058,1060,1064,1066,1070],{"text":1059,"type":106},"But for a few years now, a new big player has been working on their answer to the cross-platform debate. Jetbrains, a developer of popular development tools, has developed \"Kotlin Multiplatform\" - a cross-platform technology that takes a different approach to its competitors. While others layer ",{"text":1061,"type":106,"marks":1062},"over",[1063],{"type":117},{"text":1065,"type":106},"different platforms to unify them all, Jetbrains has created a layer ",{"text":1067,"type":106,"marks":1068},"between",[1069],{"type":117},{"text":1071,"type":106}," the different platforms. By allowing developers to freely share Kotlin code between Android and iOS applications, they also eliminate the need to rewrite a large portion of an application for each platform, while retaining the freedom to utilize all platform-specific features and benefits. ",{"type":102,"content":1073},[1074],{"text":1075,"type":106},"A very apt comparison to this: ",{"type":102,"content":1077},[1078],{"text":1079,"type":106},"\"Kotlin Multiplatform puts a new tool in the developer's hand to solve the problem, while others swap out the whole toolbox.\"",{"type":102,"content":1081},[1082],{"text":1083,"type":106},"Big companies like Netflix or Cash App have already put their trust in Jetbrains and their Kotlin Multiplatform technology and used it to build their mobile apps. ",{"type":102,"content":1085},[1086],{"text":1087,"type":106},"So, in short, Kotlin Multiplatform offers other important benefits besides saving time and effort by using cross-platform technology in general:",{"type":164,"content":1089},[1090,1096,1102],{"type":167,"content":1091},[1092],{"type":102,"content":1093},[1094],{"text":1095,"type":106},"Seamless integration into existing projects",{"type":167,"content":1097},[1098],{"type":102,"content":1099},[1100],{"text":1101,"type":106},"Native performance",{"type":167,"content":1103},[1104],{"type":102,"content":1105},[1106],{"text":1107,"type":106},"Access to all device functions without overhead",{"type":102},{"type":956,"attrs":1110,"content":1111},{"level":964},[1112],{"text":1113,"type":106,"marks":1114},"7. Mobile commerce",[1115],{"type":117},{"type":102,"content":1117},[1118],{"text":1119,"type":106},"The term \"mobile commerce\" describes online stores that take place on mobile apps that are permanently installed on customers' smartphones instead of on websites in the browser. With people spending more and more time in apps and in-app payments on the rise, it seems much more reasonable for many users to download an app to store in a store than it was a few years ago. ",{"type":102,"content":1121},[1122],{"text":1123,"type":106},"Due to the COVID pandemic, which has forced many people to shop online, many customers now have some kind of mobile wallet set up on their phone and are used to buying online. Native apps can contribute to a better shopping experience through better performance and the ease of in-app payments. Easy access to your store's rewards program through the app, for example, can also significantly increase adoption by your customers. For these reasons, more and more retailers are investing in mobile apps to increase sales and customer satisfaction.",{"type":102},{"type":956,"attrs":1126,"content":1127},{"level":964},[1128],{"text":1129,"type":106,"marks":1130},"8. Content management for mobile apps",[1131],{"type":117},{"type":102,"content":1133},[1134],{"text":1135,"type":106},"For the longest time, content management systems (CMS) were used exclusively to manage the content of a single website. With the rise of headless CMS - which allow content to be distributed across multiple channels from websites to mobile apps to info screens in your local mall - it has become increasingly practical and attractive to manage the content of a mobile app with such tools. Having a single source of information for all of an organization's channels saves valuable resources that would otherwise be wasted applying changes to a variety of systems, and ensures that all published information is communicated consistently across all platforms.",{"type":102},{"type":956,"attrs":1138,"content":1139},{"level":958},[1140],{"text":1141,"type":106,"marks":1142},"Benefit from customized mobile apps",[1143],{"type":117},{"type":102,"content":1145},[1146],{"text":1147,"type":106},"Are you looking for a way to take your business to the next level by using an advanced mobile app? Then you've come to the right place! Our experienced team of developers strives to create unique and high-quality mobile apps that are specifically tailored to the needs of your business. With in-depth expertise in the latest technologies such as Kotlin Multiplatform and Storyblok Headless CMS, we are well equipped to make your vision a reality. Our focus on user experience guarantees that your customers will have a seamless and secure interaction with your app. Partner with us and bring your mobile app dreams to life to help grow your business in this ever-changing digital world. That's what Regiolix Solutions and the Triple \u002FA family is here for!","Mobile app trends 2023",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":1151},[1152],{"type":102,"content":1153},[1154],{"text":268,"marks":1155},[],[1157],{"_uid":1158,"title":1148,"ogImage":1159,"ogTitle":1148,"component":41,"description":1161,"ogDescription":1161},"6eaacc8e-8896-4ca7-9eb7-6c0e12979ae1",{"filename":1160},"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1200x627\u002F1fae3c4f17\u002Fog-image-app-trends-2023.png","In this article, we take a look at the key trends that will shape the future of mobile app development in 2023.","Software",{"id":1164,"alt":1165,"name":29,"focus":29,"title":29,"filename":1166,"copyright":29,"fieldtype":39,"is_external_url":34},7079866,"Cover Image for Article Mobile App Trends 2023","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x768\u002F7fbeaa1213\u002Fcover-app-trends-2023.png",{"id":1164,"alt":1165,"name":29,"focus":29,"title":29,"filename":1166,"copyright":29,"fieldtype":39,"is_external_url":34},"app-trends-2023","en\u002Farticles\u002Fapp-trends-2023",300,[],"657f1397-d765-4ab7-85c1-cc8bdd656936","2023-02-06T06:50:00.000Z",[],"articles\u002Fapp-trends-2023",[1177],{"path":1175,"name":46,"lang":51,"published":46},{"name":1179,"created_at":1180,"published_at":1181,"updated_at":1182,"id":1183,"uuid":1184,"content":1185,"slug":1284,"full_slug":1285,"sort_by_date":46,"position":1286,"tag_list":1287,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":1288,"first_published_at":1173,"release_id":46,"lang":51,"path":46,"alternates":1289,"default_full_slug":1290,"translated_slugs":1291},"Headless CMS: Was ist das eigentlich?","2024-04-04T14:08:51.291Z","2024-11-11T14:38:57.501Z","2024-11-11T14:38:57.531Z",473003197,"457da553-ed12-454c-b177-7d0727779d02",{"_uid":951,"body":1186,"text":1187,"title":1262,"ctaLink":1263,"ctaText":1264,"pageSeo":1270,"category":1276,"ctaLabel":277,"ctaTitle":278,"cardImage":1277,"component":20,"coverImage":1282,"ctaSubTitle":283},[],{"type":99,"content":1188},[1189,1194,1257,1258],{"type":956,"attrs":1190,"content":1191},{"level":958},[1192],{"text":1193,"type":106},"Advantages for your website:",{"type":164,"content":1195},[1196,1206,1216,1226,1236,1246],{"type":167,"content":1197},[1198],{"type":102,"content":1199},[1200,1204],{"text":1201,"type":106,"marks":1202},"Reduced loading times:",[1203],{"type":117},{"text":1205,"type":106}," The website content is loaded dynamically and can therefore be loaded quickly without having to reload the page.",{"type":167,"content":1207},[1208],{"type":102,"content":1209},[1210,1214],{"text":1211,"type":106,"marks":1212},"Simplified content maintenance",[1213],{"type":117},{"text":1215,"type":106},": There is a single point of contact for website maintenance that is quick and easy to use.",{"type":167,"content":1217},[1218],{"type":102,"content":1219},[1220,1224],{"text":1221,"type":106,"marks":1222},"Security:",[1223],{"type":117},{"text":1225,"type":106}," By separating the backend from the frontend, there are fewer attack surfaces on the system.",{"type":167,"content":1227},[1228],{"type":102,"content":1229},[1230,1234],{"text":1231,"type":106,"marks":1232},"Omnichannel system:",[1233],{"type":117},{"text":1235,"type":106}," In contrast to classic systems, which use a specific frontend, a headless CMS allows multiple channels to be used simultaneously, such as multiple websites (subsidiaries, branches, etc.), apps, info screens or other external tools and systems.",{"type":167,"content":1237},[1238],{"type":102,"content":1239},[1240,1244],{"text":1241,"type":106,"marks":1242},"Free scalability:",[1243],{"type":117},{"text":1245,"type":106}," The CMS is designed in such a way that it can be expanded with new channels at any time.",{"type":167,"content":1247},[1248,1256],{"type":102,"content":1249},[1250,1254],{"text":1251,"type":106,"marks":1252},"Future-proof system: ",[1253],{"type":117},{"text":1255,"type":106},"The basic structure of the CMS is flexible, agile and ready for new technologies. New technologies can be integrated and used via interfaces.",{"type":102},{"type":102},{"type":102,"content":1259},[1260],{"text":1261,"type":106},"Headless CMS is an important system for a wide variety of companies. Innovation, flexibility and security speak for it and will continue to be decisive factors in the future as development continues. Not sure if it's right for your company or still have questions? We are happy to support you!","Headless CMS: what exactly is it?",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":1265},[1266],{"type":102,"content":1267},[1268],{"text":268,"marks":1269},[],[1271],{"_uid":1272,"title":1273,"ogImage":1274,"ogTitle":1273,"component":41,"description":1275,"ogDescription":1275},"a6fb0781-a759-4b12-af95-b9e058d7fd89","Headless CMS: What is it actually?",{"filename":1160},"The term headless CMS is often used in connection with websites. But what does it actually mean?","Headless, Web, Software",{"id":1278,"alt":1279,"name":29,"focus":29,"title":29,"source":29,"filename":1280,"copyright":29,"fieldtype":39,"meta_data":1281,"is_external_url":34},10267307,"Headless Content Management System","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2832x1593\u002Fb9f059a8ca\u002Fheadless-cms.jpg",{},{"id":1278,"alt":1279,"name":29,"focus":29,"title":29,"source":29,"filename":1280,"copyright":29,"fieldtype":39,"meta_data":1283,"is_external_url":34},{},"headless-cms","en\u002Farticles\u002Fheadless-cms",290,[],"c7e30e0d-a3a0-406a-ac14-7ac9ce33faea",[],"articles\u002Fheadless-cms",[1292],{"path":1290,"name":46,"lang":51,"published":46},{"name":1294,"created_at":1295,"published_at":1296,"updated_at":1297,"id":1298,"uuid":1299,"content":1300,"slug":1379,"full_slug":1380,"sort_by_date":46,"position":1381,"tag_list":1382,"is_startpage":34,"parent_id":288,"meta_data":46,"group_id":1383,"first_published_at":1384,"release_id":46,"lang":51,"path":46,"alternates":1385,"default_full_slug":1386,"translated_slugs":1387},"Top 5 Logotrends 2022","2024-04-04T14:10:29.175Z","2024-11-11T14:39:21.260Z","2024-11-11T14:39:21.281Z",473009354,"57152b13-3418-4f68-9bd3-0b923bb29cd2",{"_uid":1301,"body":1302,"text":1303,"title":1354,"ctaLink":1355,"ctaText":1356,"pageSeo":1362,"category":1372,"ctaLabel":277,"ctaTitle":278,"cardImage":1373,"component":20,"coverImage":1376,"coverVideo":1377,"ctaSubTitle":283},"469e5cdc-6e1c-4347-b328-d0c159e442a3",[],{"type":99,"content":1304},[1305,1314,1315,1324,1325,1334,1335,1344,1345],{"type":102,"content":1306},[1307,1311,1312],{"text":1308,"type":106,"marks":1309},"Color gradients",[1310],{"type":117},{"type":110},{"text":1313,"type":106},"To create an exciting color gradient, several colors are gradually blended together to create depth and dimension in the logo. First of all, it is important to think about the logo colors, which must of course match the brand. Often two or three colors are used that flow smoothly into one another to create this modern effect.",{"type":102},{"type":102,"content":1316},[1317,1321,1322],{"text":1318,"type":106,"marks":1319},"3D logos",[1320],{"type":117},{"type":110},{"text":1323,"type":106},"3D logos are particularly exciting when they are reinvented. For example, you can add an interesting texture or blurred elements and color gradients. This trend is particularly effective in digital, as it ensures that the logo literally jumps out at you from the screen. To achieve this effect, you can use shadows, color gradients and textures to trick the viewer's eye and make the logo look realistic.",{"type":102},{"type":102,"content":1326},[1327,1331,1332],{"text":1328,"type":106,"marks":1329},"Typography with form",[1330],{"type":117},{"type":110},{"text":1333,"type":106},"Text and graphics work particularly well together in this logo trend and create harmony in the logo. The special thing here is that the text is not just an accessory, but actually part of the design. Used correctly, this trend is perfect for integrating lettering and emphasizing the brand personality.",{"type":102},{"type":102,"content":1336},[1337,1341,1342],{"text":1338,"type":106,"marks":1339},"Stretched and continuous lettering",[1340],{"type":117},{"type":110},{"text":1343,"type":106},"Designers are playing with stretched, elongated letters and curved, continuous typefaces this year to create a boundless, infinite look. Custom typography is being used to speak to the deeper meaning of brands. A much greater visual variety makes this trend particularly interesting.",{"type":102},{"type":102,"content":1346},[1347,1351,1352],{"text":1348,"type":106,"marks":1349},"Experimenting with line width",[1350],{"type":117},{"type":110},{"text":1353,"type":106},"Logos literally go through thick and thin with the brand. in 2022, we will see many logos that use different line thicknesses. They play with balance to add depth and complexity. They are particularly dynamic and future-oriented.","Top 5 logo trends 2022",{"id":29,"url":260,"email":260,"linktype":261,"fieldtype":262,"cached_url":260},{"type":99,"content":1357},[1358],{"type":102,"content":1359},[1360],{"text":268,"marks":1361},[],[1363],{"_uid":1364,"title":1365,"ogImage":1366,"ogTitle":1365,"component":41,"description":1371,"ogDescription":1371},"6347f266-fdea-452e-a680-d148c97d2512","We(r)binar: The top 5 logo trends 2022",{"id":1367,"alt":1368,"name":29,"focus":29,"title":29,"source":29,"filename":1369,"copyright":29,"fieldtype":39,"meta_data":1370,"is_private":34,"is_external_url":34},15115673,"OG IMage","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1203x632\u002F66380dd297\u002Fbase_og_image.webp",{"alt":1368,"title":29,"source":29,"copyright":29},"The year 2022 will bring us particularly exciting logo trends combining old and new elements. Here are the top 5 trends for 2022!","Design",{"id":1374,"alt":29,"name":29,"focus":29,"title":29,"filename":1375,"copyright":29,"fieldtype":39,"is_external_url":34},7187261,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F2475x1392\u002F77a56be9f2\u002Fpexels-ovan-57690_bearb.jpg",{"id":1374,"alt":29,"name":29,"focus":29,"title":29,"filename":1375,"copyright":29,"fieldtype":39,"is_external_url":34},{"id":46,"alt":46,"name":29,"focus":46,"title":46,"source":46,"filename":29,"copyright":46,"fieldtype":39,"meta_data":1378},{},"top-5-logotrends-2022","en\u002Farticles\u002Ftop-5-logotrends-2022",1000,[],"c0d5f7da-c98c-47e8-820a-42f416569547","2022-05-26T08:27:00.000Z",[],"articles\u002Ftop-5-logotrends-2022",[1388],{"path":1386,"name":46,"lang":51,"published":46},176,[276,6,1391,1392,1393,1372,805,1394],"Services","Techday","Förderung","Neuigkeiten"]