[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Fnewsroom\u002Fartikel-en":3,"newsroom-hero-e4134d07-7208-4ccf-8623-5859f71390a9-en-article--1":82,"newsroom-a58d9479-eeed-450c-8451-62afb6d62ed6-probe-en-{\"contentType\":\"event\",\"eventScope\":\"upcoming\",\"topic\":null,\"page\":1,\"perPage\":1,\"exclude\":[],\"enabled\":false}":83,"newsroom-a58d9479-eeed-450c-8451-62afb6d62ed6-archive-en-{\"contentType\":\"article\",\"eventScope\":\"past\",\"topic\":null,\"page\":14,\"perPage\":12,\"exclude\":[],\"enabled\":true}":86,"newsroom-topics-a58d9479-eeed-450c-8451-62afb6d62ed6-en":2454},{"data":4,"headers":59},{"story":5,"cv":56,"rels":57,"links":58},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":44,"full_slug":45,"sort_by_date":46,"position":47,"tag_list":48,"is_startpage":34,"parent_id":49,"meta_data":46,"group_id":50,"first_published_at":8,"release_id":46,"lang":51,"path":46,"alternates":52,"default_full_slug":53,"translated_slugs":54},"Artikel","2026-10-14T15:49:57.388Z","2026-10-14T15:58:09.351Z","2026-10-14T15:58:09.391Z",230618715776569,"3afb494d-8f34-442f-9efc-2e11eb1fbb7b",{"_uid":13,"body":14,"hero":22,"pageSeo":30,"component":43},"3705f654-4243-494a-a0dd-c07f1956bc37",[15],{"_uid":16,"perPage":17,"component":18,"eventScope":19,"contentType":20,"enableTopicFilter":21},"a58d9479-eeed-450c-8451-62afb6d62ed6","12","newsroom-archive-blok","toggle","article",true,[23],{"_uid":24,"lead":25,"eyebrow":26,"headline":27,"component":28,"contentType":20,"hideFeatured":21,"featuredStory":29},"e4134d07-7208-4ccf-8623-5859f71390a9","Expert articles on strategy, communication, film and software.","Newsroom","Articles","newsroom-hero-blok","",[31],{"_uid":32,"title":33,"noIndex":34,"ogImage":35,"ogTitle":33,"noFollow":34,"component":41,"description":42,"ogDescription":42},"1f66f204-1da2-40f2-a53f-e2441c0a9cd6","Articles – Insights from B2B communication",false,{"id":36,"alt":37,"name":29,"focus":29,"title":29,"source":29,"filename":38,"copyright":29,"fieldtype":39,"meta_data":40,"is_external_url":34},14601421,"Newsroom OG Image","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F1200x630\u002F1632ab5717\u002Fognewsroom.png","asset",{},"page-seo","Expert articles by Werbeberg on strategy, communication, film, software and AI for B2B companies.","page","artikel","en\u002Fnewsroom\u002Fartikel",null,-20,[],472998327,"0a56866e-56fe-4d10-a7d9-6b66768dcd3f","en",[],"newsroom\u002Fartikel",[55],{"path":53,"name":46,"lang":51,"published":46},1791994212,[],[],{"age":60,"cache-control":61,"connection":62,"content-encoding":63,"content-type":64,"date":65,"etag":66,"referrer-policy":67,"sb-be-version":68,"server":69,"transfer-encoding":70,"vary":71,"via":72,"x-amz-cf-id":73,"x-amz-cf-pop":74,"x-cache":75,"x-content-type-options":76,"x-frame-options":77,"x-permitted-cross-domain-policies":78,"x-request-id":79,"x-runtime":80,"x-xss-protection":81},"14277","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Wed, 14 Oct 2026 16:12:08 GMT","W\u002F\"b3e1b9bc7477aa650d3504f4314bff09\"","strict-origin-when-cross-origin","5.980.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 3ae34da451a19efe92d6bea00849f488.cloudfront.net (CloudFront)","odnIZb8abmqsO-gBI1H-dzZcrN6NjNPTmOF5NaHmfY2rFLt2YZrcqQ==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","39bef5f3-caeb-46f0-b045-e375ff95eb88","0.034528","0",[],{"stories":84,"total":85},[],0,{"stories":87,"total":2453},[88,336,580,748,851,915,1238,1367,1526,1655,1885,2167],{"name":89,"created_at":90,"published_at":91,"updated_at":92,"id":93,"uuid":94,"content":95,"slug":325,"full_slug":326,"sort_by_date":46,"position":327,"tag_list":328,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":330,"first_published_at":331,"release_id":46,"lang":51,"path":46,"alternates":332,"default_full_slug":333,"translated_slugs":334},"Marketing im Wandel der Zeit","2024-04-04T14:09:12.653Z","2024-11-11T14:39:02.560Z","2024-11-11T14:39:02.592Z",473004098,"16f42de2-61dc-477f-b433-7c4789cb473f",{"_uid":96,"body":97,"text":98,"title":299,"ctaLink":300,"ctaText":304,"pageSeo":311,"category":317,"ctaLabel":318,"ctaTitle":319,"cardImage":320,"component":20,"coverImage":323,"ctaSubTitle":324},"1a915c31-a2bc-4d58-a2e8-3642574dd55f",[],{"type":99,"content":100},"doc",[101,111,112,125,129,130,140,147,148,158,162,163,173,180,181,191,195,196,206,210,211,221,236,237,263,264,289],{"type":102,"content":103},"paragraph",[104,107,109],{"text":105,"type":106},"From the 1950s to the 1990s, classic advertising had cult status.","text",{"type":108},"hard_break",{"text":110,"type":106},"However, the greater the variety of products became, the more intensively companies had to deal with advertising in an attempt to win over customers. The development of marketing progressed rapidly during this time. It can be divided into seven phases:",{"type":102},{"type":113,"content":114},"bullet_list",[115],{"type":116,"content":117},"list_item",[118],{"type":102,"content":119},[120],{"text":121,"type":106,"marks":122},"1950s: Product orientation",[123],{"type":124},"bold",{"type":102,"content":126},[127],{"text":128,"type":106},"The economic boom slowly began after the war years. Advertising was not yet necessary at this time, as companies were only forced to convince customers when supply exceeded demand. Marketing did not yet exist in this sense - the focus was on boosting and optimizing production.",{"type":102},{"type":113,"content":131},[132],{"type":116,"content":133},[134],{"type":102,"content":135},[136],{"text":137,"type":106,"marks":138},"1960s: Sales orientation",[139],{"type":124},{"type":102,"content":141},[142,144,145],{"text":143,"type":106},"Now that supply and demand had roughly converged, companies began to concentrate on selling their products.",{"type":108},{"text":146,"type":106},"In most cases, the focus was on the pure presentation and naming of the product in order to familiarize consumers with it. Emotional foundations for brands were built here.",{"type":102},{"type":113,"content":149},[150],{"type":116,"content":151},[152],{"type":102,"content":153},[154],{"text":155,"type":106,"marks":156},"1970s: Market orientation",[157],{"type":124},{"type":102,"content":159},[160],{"text":161,"type":106},"At this time, companies began to define their markets and target groups and address them precisely.",{"type":102},{"type":113,"content":164},[165],{"type":116,"content":166},[167],{"type":102,"content":168},[169],{"text":170,"type":106,"marks":171},"1980s: Competitive orientation",[172],{"type":124},{"type":102,"content":174},[175,177,178],{"text":176,"type":106},"Competition for customers became increasingly fierce and in response to this, the unique selling proposition (USP) of products became the focus of attention in the 1980s.",{"type":108},{"text":179,"type":106},"The best example of this is the Duracell bunny. It \"runs and runs and runs\", leaving all other batteries far behind.",{"type":102},{"type":113,"content":182},[183],{"type":116,"content":184},[185],{"type":102,"content":186},[187],{"text":188,"type":106,"marks":189},"1990s: Environment orientation",[190],{"type":124},{"type":102,"content":192},[193],{"text":194,"type":106},"Technologies such as the PC saw the light of day at this time and, for the first time, environmental awareness became an issue for the general public. For the first time, advertising focused not only on a product and its immediate benefits, but also on the additional importance of life and the concerns of customers.",{"type":102},{"type":113,"content":197},[198],{"type":116,"content":199},[200],{"type":102,"content":201},[202],{"text":203,"type":106,"marks":204},"From 2000: Dialogue orientation",[205],{"type":124},{"type":102,"content":207},[208],{"text":209,"type":106},"The age of online marketing began with the Internet. For the first time, it was now possible to make advertising interactive. Thanks to chats and emails, advertising was no longer necessarily one-sided, but opened up the dialog between customer and company.",{"type":102},{"type":113,"content":212},[213],{"type":116,"content":214},[215],{"type":102,"content":216},[217],{"text":218,"type":106,"marks":219},"From 2010: Network orientation",[220],{"type":124},{"type":102,"content":222},[223,225,234],{"text":224,"type":106},"Thanks to the booming social networks, the exchange between companies and customers became even more direct. This was also due to completely new formats such as ",{"text":226,"type":106,"marks":227},"Influencer marketing",[228],{"type":229,"attrs":230},"link",{"href":231,"uuid":29,"anchor":29,"custom":29,"target":232,"linktype":233},"\u002Fblog\u002Finfluencer-marketing\u002F","_self","url",{"text":235,"type":106},". From then on, advertising should no longer feel like advertising, but be perceived as added value and welcome information.",{"type":102},{"type":102,"content":238},[239,241,245,252,255,257,258,260,261],{"text":240,"type":106},"Whereas advertising used to be the only marketing measure that had to pursue all marketing objectives such as customer loyalty, branding, etc., today it is used almost exclusively for pure sales. Aspects such as emotionalization or loyalty are now supported by inbound marketing in the form of SEO, social media and",{"text":242,"type":106,"marks":243}," ",[244],{"type":124},{"text":246,"type":106,"marks":247},"Content marketing",[248,251],{"type":229,"attrs":249},{"href":250,"uuid":29,"anchor":29,"custom":29,"target":232,"linktype":233},"\u002Fblog\u002Fcontent-marketing\u002F",{"type":124},{"text":242,"type":106,"marks":253},[254],{"type":124},{"text":256,"type":106},"are served.",{"type":108},{"text":259,"type":106},"The significant changes in the way marketing is viewed also mean that its core tasks have shifted. For a long time, the undisputed focus was on the product and its design, pricing, promotion through communication and image and placement, i.e. sales as instruments.",{"type":108},{"text":262,"type":106},"These approaches have changed in the direction of the customer. Today, consumers are an active part of product development and added value must always be actively and comprehensibly communicated. Today, pricing must be in proportion to recognizable product value and product image.",{"type":102},{"type":102,"content":265},[266,270,271,273,274,275,277,280,287],{"text":267,"type":106,"marks":268},"The journey continues",[269],{"type":124},{"type":108},{"text":272,"type":106},"Marketing has been constantly changing ever since it was invented. But never as profoundly as it has changed with the spread of the internet. While for decades marketing was understood in terms of product orientation, in the last 15 years or so it has evolved from customer orientation to a holistic customer view.",{"type":108},{"type":108},{"text":276,"type":106},"To this day, the adaptation to the new communication channels and media consumption brought about by the digital age is far from complete. We are constantly faced with new challenges such as dependence on opaque algorithms, new disciplines such as",{"text":242,"type":106,"marks":278},[279],{"type":124},{"text":281,"type":106,"marks":282},"SEO and SEA",[283,286],{"type":229,"attrs":284},{"href":285,"uuid":29,"anchor":29,"custom":29,"target":232,"linktype":233},"\u002Fblog\u002Funterschied_seo_und_sea\u002F",{"type":124},{"text":288,"type":106},"as well as huge amounts of data to manage. The general massive increase in the complexity of opportunities makes it incredibly exciting to follow where marketing is heading.",{"type":102,"content":290},[291,293,297],{"text":292,"type":106},"Just like the quote from Jon Kabat-Zinn: \"",{"text":294,"type":106,"marks":295},"You can't stop the waves, but you can learn to surf.",[296],{"type":124},{"text":298,"type":106},"\"","Marketing through the ages",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},"office@werbeberg.at","email","multilink",{"type":99,"content":305},[306],{"type":102,"content":307},[308],{"text":309,"marks":310},"You can write us an email or call us. We are looking forward to your message!",[],[312],{"_uid":313,"title":314,"ogImage":315,"ogTitle":314,"component":41,"description":316,"ogDescription":316},"bcd9616e-becd-414b-858c-3e33f35b1c5a","We(r)binar: Marketing through the ages",{"filename":29},"How has it changed and where is the journey heading?","Marketing","Contact us","You want to know more?",{"id":321,"alt":29,"name":29,"focus":29,"title":29,"filename":322,"copyright":29,"fieldtype":39,"is_external_url":34},7177025,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fc7d7201f04\u002Fwb_werbinar_marketing-im-wandel-der-zeit.jpg",{"id":321,"alt":29,"name":29,"focus":29,"title":29,"filename":322,"copyright":29,"fieldtype":39,"is_external_url":34},"Contact us now!","marketing-im-wandel-der-zeit","en\u002Farticles\u002Fmarketing-im-wandel-der-zeit",440,[],472997679,"d6fda34b-002f-4627-923d-5dbeb025f189","2023-04-06T12:35:18.386Z",[],"articles\u002Fmarketing-im-wandel-der-zeit",[335],{"path":333,"name":46,"lang":51,"published":46},{"name":337,"created_at":338,"published_at":339,"updated_at":340,"id":341,"uuid":342,"content":343,"slug":571,"full_slug":572,"sort_by_date":46,"position":573,"tag_list":574,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":575,"first_published_at":331,"release_id":46,"lang":51,"path":46,"alternates":576,"default_full_slug":577,"translated_slugs":578},"Externes Employer Branding","2024-04-04T14:08:49.982Z","2024-11-11T14:38:57.150Z","2024-11-11T14:38:57.180Z",473003171,"7d858757-1e21-41e3-a531-d785f893d056",{"_uid":96,"body":344,"text":345,"title":550,"ctaLink":551,"ctaText":552,"pageSeo":558,"category":317,"ctaLabel":318,"ctaTitle":319,"cardImage":564,"component":20,"coverImage":569,"ctaSubTitle":324},[],{"type":99,"content":346},[347,354,358,362,366,371,375,379,417,418,422,427,431,435,527,528,532,543],{"type":348,"attrs":349,"content":351},"heading",{"level":350},3,[352],{"text":353,"type":106},"Why authenticity is the be-all and end-all",{"type":102,"content":355},[356],{"text":357,"type":106},"Highlighting all possible positive aspects of an employer and using them as important points for your company may be quick and easy - but it can also quickly backfire.",{"type":102,"content":359},[360],{"text":361,"type":106},"Everything that is carried to the outside world as a company must also be taken seriously. Otherwise, you may have quickly gained an employee, but you will quickly lose him or her again if the promised work does not match the actual work. Authenticity is therefore the be-all and end-all when it comes to employer branding. No ideal should be communicated to the outside world if it is not subsequently fulfilled, but rather the reality with the individual company benefits.",{"type":102,"content":363},[364],{"text":365,"type":106},"Who is shown? Is it exclusively people in management roles or all employees? The more employee-centric the employer communication is both externally and internally, the more essential it is that people from all areas of the company are visible. This has two advantages: Internally, it strengthens the sense of belonging and identification with the employer brand, and externally, it paints an authentic and diverse picture of the people who make up and shape the company.",{"type":348,"attrs":367,"content":368},{"level":350},[369],{"text":370,"type":106},"Highlight important values for your target group",{"type":102,"content":372},[373],{"text":374,"type":106},"Who is your company looking for and what is your target group looking for? As an employer, it is important to think carefully about your target group and take appropriate measures. Not everyone is interested in a high salary as a stand-alone feature. Some people may be more interested in flexible working hours and remote working. It can be particularly striking and helpful for the employer, for example, to look at the age groups and consider whether they are newcomers or experienced professionals.",{"type":102,"content":376},[377],{"text":378,"type":106},"Important attractive features of a company can include",{"type":113,"content":380},[381,387,393,399,405,411],{"type":116,"content":382},[383],{"type":102,"content":384},[385],{"text":386,"type":106},"Further training opportunities",{"type":116,"content":388},[389],{"type":102,"content":390},[391],{"text":392,"type":106},"Work-life balance offers",{"type":116,"content":394},[395],{"type":102,"content":396},[397],{"text":398,"type":106},"Home office",{"type":116,"content":400},[401],{"type":102,"content":402},[403],{"text":404,"type":106},"Flexible working time models",{"type":116,"content":406},[407],{"type":102,"content":408},[409],{"text":410,"type":106},"Bonus models and premiums",{"type":116,"content":412},[413],{"type":102,"content":414},[415],{"text":416,"type":106},"Benefits for employees",{"type":102},{"type":102,"content":419},[420],{"text":421,"type":106},"Every company works with a mix of different attractiveness features. Successful employer branding is therefore always based on an analysis that assesses what is attractive about the company and what should be communicated to the outside world.",{"type":348,"attrs":423,"content":424},{"level":350},[425],{"text":426,"type":106},"Use relevant communication channels",{"type":102,"content":428},[429],{"text":430,"type":106},"Once it has been determined what can be communicated to the outside world as a company, specific measures must then be planned and implemented. How, where and when should communication take place?",{"type":102,"content":432},[433],{"text":434,"type":106},"Relevant measures and channels can be, for example",{"type":113,"content":436},[437,443,455,464,473,482,491,500,509,518],{"type":116,"content":438},[439],{"type":102,"content":440},[441],{"text":442,"type":106},"Website with separate careers page",{"type":116,"content":444},[445],{"type":102,"content":446},[447,453],{"text":448,"type":106,"marks":449},"I",[450],{"type":451,"attrs":452},"textStyle",{"color":29},{"text":454,"type":106},"mage film or video",{"type":116,"content":456},[457],{"type":102,"content":458},[459],{"text":460,"type":106,"marks":461},"Social media platforms (Instagram, Facebook, LinkedIn, Xing etc.)",[462],{"type":451,"attrs":463},{"color":29},{"type":116,"content":465},[466],{"type":102,"content":467},[468],{"text":469,"type":106,"marks":470},"Newsletters",[471],{"type":451,"attrs":472},{"color":29},{"type":116,"content":474},[475],{"type":102,"content":476},[477],{"text":478,"type":106,"marks":479},"Application portals",[480],{"type":451,"attrs":481},{"color":29},{"type":116,"content":483},[484],{"type":102,"content":485},[486],{"text":487,"type":106,"marks":488},"Apprentice, employee or career blog",[489],{"type":451,"attrs":490},{"color":29},{"type":116,"content":492},[493],{"type":102,"content":494},[495],{"text":496,"type":106,"marks":497},"Career fairs",[498],{"type":451,"attrs":499},{"color":29},{"type":116,"content":501},[502],{"type":102,"content":503},[504],{"text":505,"type":106,"marks":506},"Trade fairs",[507],{"type":451,"attrs":508},{"color":29},{"type":116,"content":510},[511],{"type":102,"content":512},[513],{"text":514,"type":106,"marks":515},"Graduate fairs",[516],{"type":451,"attrs":517},{"color":29},{"type":116,"content":519},[520],{"type":102,"content":521},[522],{"text":523,"type":106,"marks":524},"Evaluation portals",[525],{"type":451,"attrs":526},{"color":29},{"type":102},{"type":102,"content":529},[530],{"text":531,"type":106},"Depending on the target group, different platforms and approaches prove to be useful. Not every target group can be found on all channels. Especially when it comes to social media presence, timing also plays a major role. Launching a campaign at an inappropriate time may mean that it is quickly forgotten without generating much interest. The question of how to do this is also a decisive factor.",{"type":102,"content":533},[534,536,541],{"text":535,"type":106},"How do I want to present myself as a company and how do I formulate my message around my attractive features?",{"text":537,"type":106,"marks":538},"  ",[539],{"type":451,"attrs":540},{"color":29},{"text":542,"type":106},"While a younger target group can be addressed in a more relaxed manner, people with many years of experience usually place more value on a professional approach. High-quality recruiting videos or image films also convey a different impression than company photos or employee photos.",{"type":102,"content":544},[545],{"text":546,"type":106,"marks":547},"Therefore, a comprehensive target group analysis creates a major advantage and simplifies the search for suitable channels and messages.",[548],{"type":451,"attrs":549},{"color":29},"External employer branding",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":553},[554],{"type":102,"content":555},[556],{"text":309,"marks":557},[],[559],{"_uid":560,"title":561,"ogImage":562,"ogTitle":561,"component":41,"description":563,"ogDescription":563},"7498f798-e98d-4919-9062-c2419600b573","We(r)binar: Employer branding",{"filename":29},"What is employer branding and why is it becoming increasingly important? Read interesting facts about employer branding here.",{"id":565,"alt":566,"name":29,"focus":29,"title":29,"source":29,"filename":567,"copyright":29,"fieldtype":39,"meta_data":568,"is_external_url":34},10302186,"Externes Employer Branding Jobsuche","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3360x1890\u002F55b53ab298\u002Fexternes-employer-branding.jpg",{},{"id":565,"alt":566,"name":29,"focus":29,"title":29,"source":29,"filename":567,"copyright":29,"fieldtype":39,"meta_data":570,"is_external_url":34},{},"externes-employer-branding","en\u002Farticles\u002Fexternes-employer-branding",280,[],"32f0b9df-74ed-4b3b-ac4f-931e42db3fb9",[],"articles\u002Fexternes-employer-branding",[579],{"path":577,"name":46,"lang":51,"published":46},{"name":581,"created_at":582,"published_at":583,"updated_at":584,"id":585,"uuid":586,"content":587,"slug":739,"full_slug":740,"sort_by_date":46,"position":741,"tag_list":742,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":743,"first_published_at":331,"release_id":46,"lang":51,"path":46,"alternates":744,"default_full_slug":745,"translated_slugs":746},"Das Employer Branding","2024-04-04T14:08:48.634Z","2024-11-11T14:38:56.822Z","2024-11-11T14:38:56.859Z",473003069,"960171d4-a4c2-46ed-9075-e7dc0b905872",{"_uid":96,"body":588,"text":589,"title":718,"ctaLink":719,"ctaText":720,"pageSeo":726,"category":317,"ctaLabel":318,"ctaTitle":319,"cardImage":731,"component":20,"coverImage":737,"ctaSubTitle":324},[],{"type":99,"content":590},[591,595,599,600,607,611,615,619,623,627,647,651,652,659,663,687,690,694],{"type":102,"content":592},[593],{"text":594,"type":106},"This creates competition for the best talent and prompts companies to drive forward the development and maintenance of their employer brand.",{"type":102,"content":596},[597],{"text":598,"type":106},"What should not be underestimated here is the counterpart to the external effect - the internal effect. This is because employee retention has a positive side effect: if the external image of an employer matches what it is actually like to work there, employees are also more likely to be motivated to make a recommendation - positive word of mouth is generated.",{"type":102},{"type":348,"attrs":601,"content":602},{"level":350},[603],{"text":604,"type":106,"marks":605},"What does employer branding have to do with HR marketing?",[606],{"type":124},{"type":102,"content":608},[609],{"text":610,"type":106},"First of all, both have the same goal: to strengthen the employer brand in order to position the company as an attractive employer and attract the right employees.",{"type":102,"content":612},[613],{"text":614,"type":106},"While HR marketing focuses on operational measures and active contact with applicants, employer branding builds the important, defining, strategic basis of the employer brand.",{"type":102,"content":616},[617],{"text":618,"type":106},"Employer branding therefore includes a precise analysis of the initial situation and target groups, as well as the future direction of the company.",{"type":102,"content":620},[621],{"text":622,"type":106},"Anonymous surveys or workshops can be used to determine the honest views of employees and clarify important questions.",{"type":102,"content":624},[625],{"text":626,"type":106},"This process provides answers to the following questions:",{"type":113,"content":628},[629,635,641],{"type":116,"content":630},[631],{"type":102,"content":632},[633],{"text":634,"type":106},"What does the employer stand for?",{"type":116,"content":636},[637],{"type":102,"content":638},[639],{"text":640,"type":106},"Why should employees want to stay with them?",{"type":116,"content":642},[643],{"type":102,"content":644},[645],{"text":646,"type":106},"Is the employer attractive to the talent it would like to attract?",{"type":102,"content":648},[649],{"text":650,"type":106},"The answers to these and many other questions provide a basis for multi-layered measures with which the individual values of an employer can subsequently be communicated both internally and externally.",{"type":102},{"type":348,"attrs":653,"content":654},{"level":350},[655],{"text":656,"type":106,"marks":657},"Financial benefits of employer branding",[658],{"type":124},{"type":102,"content":660},[661],{"text":662,"type":106},"At first glance, comprehensive employer branding, the development of an employer brand, looks very costly. It is, but the effort will pay off - not only quickly, but above all in the long term. To name just a small part of it, these successes can occur:",{"type":113,"content":664},[665,676],{"type":116,"content":666},[667],{"type":102,"content":668},[669,673,674],{"text":670,"type":106,"marks":671},"A shortened \"time to hire\"",[672],{"type":124},{"type":108},{"text":675,"type":106},"This refers to the time between a vacancy becoming available and recruitment. There is also a lower bounce rate during the recruitment process.",{"type":116,"content":677},[678],{"type":102,"content":679},[680,684,685],{"text":681,"type":106,"marks":682},"Retaining employees",[683],{"type":124},{"type":108},{"text":686,"type":106},"Appreciation and an authentic employer brand that employees can identify with inspires loyalty, commitment and passion in people. This results in higher productivity, higher morale and lower employee turnover.",{"type":102,"content":688},[689],{"text":242,"type":106},{"type":102,"content":691},[692],{"text":693,"type":106},"While it is certainly a very important factor, top talent today is looking for far more than just an attractive salary. Among other things, the workforce in 2023 is particularly looking for:",{"type":113,"content":695},[696,707],{"type":116,"content":697},[698],{"type":102,"content":699},[700,704,705],{"text":701,"type":106,"marks":702},"Work-life balance & home office",[703],{"type":124},{"type":108},{"text":706,"type":106},"Working from home and more flexibility in terms of where and when they work will remain in place even after the coronavirus pandemic. The protective measures have been lifted, but the desire to remain flexible in everyday working life has remained. Experts assume that this change is here to stay. Increasing pressure to perform and the demand for more and more flexibility are just two aspects that are expected of employees. Balancing this with flexible working time models and\u002For working from home makes sense and can give employees a high degree of time autonomy.",{"type":116,"content":708},[709],{"type":102,"content":710},[711,715,716],{"text":712,"type":106,"marks":713},"A good working atmosphere",[714],{"type":124},{"type":108},{"text":717,"type":106},"It is important that managers take employees seriously and create the space to address issues. After all, after salary considerations, too much stress and a lack of satisfaction are the main reasons why people look for new jobs.","Employer branding",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":721},[722],{"type":102,"content":723},[724],{"text":309,"marks":725},[],[727],{"_uid":728,"title":561,"ogImage":729,"ogTitle":561,"component":41,"description":563,"ogDescription":563},"84f6e1e4-d515-42ec-8ea0-6a512c3ebce5",{"filename":730},"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fd66caac868\u002Fbilder-imagefilm_3-83-1.jpg",{"id":732,"alt":733,"name":29,"focus":29,"title":734,"source":29,"filename":735,"copyright":29,"fieldtype":39,"meta_data":736,"is_external_url":34},10185581,"Zwei Arme, business-gekleidet, schütteln die Hände.","Werbinar_Das-Employer-Branding","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F5000x2813\u002Fae197b7f24\u002Fwerbinar_das-employer-branding.jpg",{},{"id":732,"alt":733,"name":29,"focus":29,"title":734,"source":29,"filename":735,"copyright":29,"fieldtype":39,"meta_data":738,"is_external_url":34},{},"das-employer-branding","en\u002Farticles\u002Fdas-employer-branding",270,[],"0677b060-f22e-4a06-a483-d30031ad1b58",[],"articles\u002Fdas-employer-branding",[747],{"path":745,"name":46,"lang":51,"published":46},{"name":749,"created_at":750,"published_at":751,"updated_at":752,"id":753,"uuid":754,"content":755,"slug":842,"full_slug":843,"sort_by_date":46,"position":844,"tag_list":845,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":846,"first_published_at":331,"release_id":46,"lang":51,"path":46,"alternates":847,"default_full_slug":848,"translated_slugs":849},"Internes Employer Branding","2024-04-04T14:08:47.326Z","2024-11-11T14:38:56.494Z","2024-11-11T14:38:56.532Z",473003055,"b16d9db3-eac0-40bc-a075-d39234ded8a2",{"_uid":96,"body":756,"text":757,"title":823,"ctaLink":824,"ctaText":825,"pageSeo":831,"category":317,"ctaLabel":318,"ctaTitle":319,"cardImage":835,"component":20,"coverImage":840,"ctaSubTitle":324},[],{"type":99,"content":758},[759,763,789,794,798,802,807,811,816],{"type":102,"content":760},[761],{"text":762,"type":106},"The three main advantages of successful internal employer branding are:",{"type":113,"content":764},[765,771,777,783],{"type":116,"content":766},[767],{"type":102,"content":768},[769],{"text":770,"type":106},"Existing employees are usually a good choice when it comes to new specialist and management positions. They are familiar with basic company processes and therefore usually require a shorter onboarding process. In addition, internal promotion opportunities can be used to find other attractive features of the company and reduce resources for recruiting measures.",{"type":116,"content":772},[773],{"type":102,"content":774},[775],{"text":776,"type":106},"Satisfied employees are much less likely to suddenly look for a new job if they lack nothing in their current job.",{"type":116,"content":778},[779],{"type":102,"content":780},[781],{"text":782,"type":106},"Employees who work in a pleasant environment are more productive, sick less often and are also more committed to the company, for example by talking positively about their company.",{"type":116,"content":784},[785],{"type":102,"content":786},[787],{"text":788,"type":106},"As a company, you can score points with applicants with satisfied employees, a pleasant working atmosphere and a low turnover rate.",{"type":348,"attrs":790,"content":791},{"level":350},[792],{"text":793,"type":106},"Use your own employees as brand ambassadors",{"type":102,"content":795},[796],{"text":797,"type":106},"The best proof of a pleasant and desirable workplace is still your own employees. No matter how attractive the features are communicated to the outside world, if the existing team members are not convincing and appear dissatisfied, skepticism will almost always prevail.",{"type":102,"content":799},[800],{"text":801,"type":106},"The exchange with people in the company usually speaks volumes. True satisfaction is visible on social media, at trade fairs or in everyday working life and has a significant influence on applicants' decisions. In addition, satisfied employees are happy to talk to others about their company and its positive characteristics, even on their own initiative. This in turn leads to the company attracting attention and interested applicants submitting an application, even without specific measures.",{"type":348,"attrs":803,"content":804},{"level":350},[805],{"text":806,"type":106},"Clearly defined corporate values and culture",{"type":102,"content":808},[809],{"text":810,"type":106},"However, in order to get your own employees on board, you first need to clarify what specific values, attitudes and goals make up the company. Managers should define these as clearly as possible, and these values often need to be collected first. The next step is to communicate them across the various levels and make the corporate culture tangible for everyone. If your own employees know about it, they can also pass it on to outsiders and independently interest potential applicants in the company.",{"type":348,"attrs":812,"content":813},{"level":350},[814],{"text":815,"type":106},"Conclusion",{"type":102,"content":817},[818],{"text":819,"type":106,"marks":820},"Internal employer branding is fundamental to successful external employer branding. In order to guarantee an authentic image, internal factors must be taken into account and be consistent with external communication. It is important to always involve the entire company across the various roles and levels and allow them to participate in the corporate culture. Only in this way can it be understood and fully lived.",[821],{"type":451,"attrs":822},{"color":29},"Internal employer branding",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":826},[827],{"type":102,"content":828},[829],{"text":309,"marks":830},[],[832],{"_uid":833,"title":561,"ogImage":834,"ogTitle":561,"component":41,"description":563,"ogDescription":563},"0ffcb7e1-5b17-4015-aebd-32de6e5ad9cc",{"filename":29},{"id":836,"alt":837,"name":29,"focus":29,"title":29,"source":29,"filename":838,"copyright":29,"fieldtype":39,"meta_data":839,"is_external_url":34},10302252,"Internes Employer Branding Arbeitsumfeld","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4128x2322\u002F4b5c069ebf\u002Finternes-employer-branding.jpg",{},{"id":836,"alt":837,"name":29,"focus":29,"title":29,"source":29,"filename":838,"copyright":29,"fieldtype":39,"meta_data":841,"is_external_url":34},{},"internes-employer-branding","en\u002Farticles\u002Finternes-employer-branding",260,[],"317d106b-379f-4293-9fc4-17642aa7480c",[],"articles\u002Finternes-employer-branding",[850],{"path":848,"name":46,"lang":51,"published":46},{"name":852,"created_at":853,"published_at":854,"updated_at":855,"id":856,"uuid":857,"content":858,"slug":905,"full_slug":906,"sort_by_date":46,"position":907,"tag_list":908,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":909,"first_published_at":910,"release_id":46,"lang":51,"path":46,"alternates":911,"default_full_slug":912,"translated_slugs":913},"Was ist ein Impressum und wer braucht eins?","2024-04-04T14:09:11.423Z","2024-11-11T14:39:02.191Z","2024-11-11T14:39:02.239Z",473004071,"dd0e44cb-0bd4-4a76-99a1-39c090c16724",{"_uid":859,"body":860,"text":861,"title":886,"ctaLink":887,"ctaText":888,"pageSeo":894,"category":900,"ctaLabel":318,"ctaTitle":319,"cardImage":901,"component":20,"coverImage":904,"ctaSubTitle":324},"a574db02-d467-44a3-96f7-40c9acdb4034",[],{"type":99,"content":862},[863,870,871,875],{"type":102,"content":864},[865,867,868],{"text":866,"type":106},"The legal notice provides information about who is responsible for the content of the aforementioned media and who wrote it.",{"type":108},{"text":869,"type":106},"It contains certain information about website administrators, including personal data such as names, addresses and contact details. For example, you can find out from the legal notice who created the design, who created certain texts or graphics, where certain images come from, etc.",{"type":102},{"type":102,"content":872},[873],{"text":874,"type":106},"The content of the legal notice is subject to strict regulations and it is largely mandatory to keep one. In Austria, several laws deal with the so-called imprint obligation for websites.",{"type":102,"content":876},[877,881,883,884],{"text":878,"type":106,"marks":879},"In principle, the following applies:",[880],{"type":124},{"text":882,"type":106}," no matter how high the probability of legal consequences is, it makes sense in any case to include a complete imprint on a website. This is because it increases the credibility and trustworthiness of a website.",{"type":108},{"text":885,"type":106},"Printed works that are published periodically, i.e. 4 times a year, also fall under the imprint obligation. Examples of this are club newspapers, customer magazines, etc.","What is an imprint and who needs one?",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":889},[890],{"type":102,"content":891},[892],{"text":309,"marks":893},[],[895],{"_uid":896,"title":897,"ogImage":898,"ogTitle":897,"component":41,"description":899,"ogDescription":899},"e04dcae0-4a92-4b33-91be-3dd47a2015c1","We(r)binar: What is an imprint, who needs one?",{"filename":29},"Find out everything you need to know about the legal notice in this blog post!","Web",{"id":902,"alt":29,"name":29,"focus":29,"title":29,"filename":903,"copyright":29,"fieldtype":39,"is_external_url":34},7177007,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fc7f84025a8\u002Fwb_werbinar_impressum.jpg",{"id":902,"alt":29,"name":29,"focus":29,"title":29,"filename":903,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-ein-impressum-und-wer-braucht-eins","en\u002Farticles\u002Fwas-ist-ein-impressum-und-wer-braucht-eins",430,[],"d9a5feb7-c5e6-43ec-bca4-59b24f3bc1b1","2023-04-06T12:31:45.296Z",[],"articles\u002Fwas-ist-ein-impressum-und-wer-braucht-eins",[914],{"path":912,"name":46,"lang":51,"published":46},{"name":916,"created_at":917,"published_at":918,"updated_at":919,"id":920,"uuid":921,"content":922,"slug":1228,"full_slug":1229,"sort_by_date":46,"position":1230,"tag_list":1231,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":1232,"first_published_at":1233,"release_id":46,"lang":51,"path":46,"alternates":1234,"default_full_slug":1235,"translated_slugs":1236},"Die Szenariotechnik im Marketing","2024-04-04T14:09:08.668Z","2024-11-11T14:39:01.523Z","2024-11-11T14:39:01.587Z",473003972,"87624826-67d1-448d-bfe0-4fcfeefc6e92",{"_uid":923,"body":924,"text":925,"title":1210,"ctaLink":1211,"ctaText":1212,"pageSeo":1218,"category":317,"ctaLabel":318,"ctaTitle":319,"cardImage":1224,"component":20,"coverImage":1227,"ctaSubTitle":324},"5b01d30b-93f7-4099-abf0-3b5fa6b5f4cf",[],{"type":99,"content":926},[927,943,944,972,973,983,993,994,1004,1012,1016,1017,1030,1031,1049,1050,1051,1061,1071,1072,1077,1078,1088,1101,1102,1112,1128,1129,1139,1143,1144,1154,1158,1159,1169,1179,1180,1190,1197,1198],{"type":102,"content":928},[929,931,932,934,935,937,941],{"text":930,"type":106},"Scenarios are ideas of how things could look in the future.",{"type":108},{"text":933,"type":106},"The use of scenario technology helps to better control the future developments and actions of a company. Images of the future can thus be systematically developed and changes can be prepared for well in advance.",{"type":108},{"text":936,"type":106},"Modern marketing currently emphasizes reacting to new market influences. It is precisely this flexible and rapid action in the market that requires particularly intensive planning. The ",{"text":938,"type":106,"marks":939},"\"be prepared for all eventualities\"",[940],{"type":124},{"text":942,"type":106}," involves thinking through and analyzing different situations. A plan B, of plan B, and a plan B of plan B. Something like this.",{"type":102},{"type":102,"content":945},[946,948,952,954,958,960,961,963,967,969,970],{"text":947,"type":106},"A positive projection is also called ",{"text":949,"type":106,"marks":950},"\"best case\"",[951],{"type":124},{"text":953,"type":106}," and shows the ideal course of events, while a negative projection, the ",{"text":955,"type":106,"marks":956},"\"worst case\"",[957],{"type":124},{"text":959,"type":106}," projects the worst and most unfavorable assumption.",{"type":108},{"text":962,"type":106},"There are also other scenarios, such as the trend projection - known as the ",{"text":964,"type":106,"marks":965},"\"Most Likely Case\"",[966],{"type":124},{"text":968,"type":106},". As the name suggests, this represents the most probable course of events that is highly likely to occur.",{"type":108},{"text":971,"type":106},"The analysis and evaluation of these scenarios is used to develop strategies and measures for further action.",{"type":102},{"type":113,"content":974},[975],{"type":116,"content":976},[977],{"type":102,"content":978},[979],{"text":980,"type":106,"marks":981},"For which areas can this technique be used?",[982],{"type":124},{"type":102,"content":984},[985,987,988,990,991],{"text":986,"type":106},"The answer is quite simple, because:",{"type":108},{"text":989,"type":106},"The scenario technique can be used for entire projects, for a phase or even a single task. It can therefore be broken down to the smallest detail.",{"type":108},{"text":992,"type":106},"The forecasting method is also frequently used in politics, science and business for strategic planning.",{"type":102},{"type":113,"content":995},[996],{"type":116,"content":997},[998],{"type":102,"content":999},[1000],{"text":1001,"type":106,"marks":1002},"Advantages:",[1003],{"type":124},{"type":102,"content":1005},[1006,1010],{"text":1007,"type":106,"marks":1008},"Can be used flexibly:",[1009],{"type":124},{"text":1011,"type":106}," Scenarios can be developed at any stage of the project and on almost any topic.",{"type":102,"content":1013},[1014],{"text":1015,"type":106},"The scenarios explain opportunities and risks and thus support the strategic planning of the entire company. The scenario technique also creates transparency and traceability in the project.",{"type":102},{"type":102,"content":1018},[1019,1021,1025,1027,1028],{"text":1020,"type":106},"Through the ",{"text":1022,"type":106,"marks":1023},"early detection",[1024],{"type":124},{"text":1026,"type":106}," influences on the project, preventive action can be taken.",{"type":108},{"text":1029,"type":106},"This means that potential problems can be addressed at the project planning stage and taken into account in the planning.",{"type":102},{"type":102,"content":1032},[1033,1037,1039,1040,1042,1043,1045],{"text":1034,"type":106,"marks":1035},"Wrong decisions ",[1036],{"type":124},{"text":1038,"type":106},"can be avoided thanks to the forecasts. They predict in detail how influencing factors will affect the outcome.",{"type":108},{"text":1041,"type":106},"But: It is not a crystal ball.",{"type":108},{"text":1044,"type":106},"It is not about predicting the future in as much detail as possible, but about combining the most diverse possible developments to create images of the future. Basically, the answer is:",{"text":1046,"type":106,"marks":1047}," \"What if...?\"",[1048],{"type":124},{"type":102},{"type":102},{"type":113,"content":1052},[1053],{"type":116,"content":1054},[1055],{"type":102,"content":1056},[1057],{"text":1058,"type":106,"marks":1059},"A funnel on a timeline",[1060],{"type":124},{"type":102,"content":1062},[1063,1065,1066,1068,1069],{"text":1064,"type":106},"A visualization of several alternative ideas of the future and the ways to get there is illustrated with a funnel lying from the starting point.",{"type":108},{"text":1067,"type":106},"You can imagine it like this:",{"type":108},{"text":1070,"type":106},"The current starting point of your project is the narrow part of the funnel. The situation there is relatively clear and manageable. The view from the current state, i.e. the narrow part of the funnel, becomes wider and wider from the present to the future. This is because unforeseeable influences and developments naturally increase in the future, which is visualized in the growing radius of the funnel.",{"type":102},{"type":102,"content":1073},[1074,1075],{"type":108},{"text":1076,"type":106},"The structure for developing the scenario technique is divided into 6 phases.",{"type":102},{"type":113,"content":1079},[1080],{"type":116,"content":1081},[1082],{"type":102,"content":1083},[1084],{"text":1085,"type":106,"marks":1086},"Phase 1: Description of the current situation",[1087],{"type":124},{"type":102,"content":1089},[1090,1092,1093,1095,1096,1098,1099],{"text":1091,"type":106},"The initial situation and objectives of the project are described in detail here. The most important questions to be answered are",{"type":108},{"text":1094,"type":106},"What is the project about?",{"type":108},{"text":1097,"type":106},"What are the challenges?",{"type":108},{"text":1100,"type":106},"What is the current situation?",{"type":102},{"type":113,"content":1103},[1104],{"type":116,"content":1105},[1106],{"type":102,"content":1107},[1108],{"text":1109,"type":106,"marks":1110},"Phase 2: Influencing factors",[1111],{"type":124},{"type":102,"content":1113},[1114,1116,1117,1119,1120,1122,1123,1125,1126],{"text":1115,"type":106},"This step is about collecting influencing factors and determining their influence on the project. Important questions that are worked out here:",{"type":108},{"text":1118,"type":106},"What promotes the project?",{"type":108},{"text":1121,"type":106},"What inhibits it?",{"type":108},{"text":1124,"type":106},"Costs, human resources and competitors?",{"type":108},{"text":1127,"type":106},"A mind map is a simple and clear way of working through this phase.",{"type":102},{"type":113,"content":1130},[1131],{"type":116,"content":1132},[1133],{"type":102,"content":1134},[1135],{"text":1136,"type":106,"marks":1137},"Phase 3: Figures, data and facts",[1138],{"type":124},{"type":102,"content":1140},[1141],{"text":1142,"type":106},"Concrete figures, data and facts are assigned to phase 2. The aim of this phase is to enrich the model with facts in such a way that a development over time becomes recognizable.",{"type":102},{"type":113,"content":1145},[1146],{"type":116,"content":1147},[1148],{"type":102,"content":1149},[1150],{"text":1151,"type":106,"marks":1152},"Phase 4: Scenario development",[1153],{"type":124},{"type":102,"content":1155},[1156],{"text":1157,"type":106},"The heart of the method. Based on the previous steps, two \"extreme scenarios\" are first developed here: positive and negative. The trend scenario already mentioned is the \"business as usual\" scenario and therefore plays a less interesting role here. The presentation of the two scenarios should be as clear as possible.",{"type":102},{"type":113,"content":1160},[1161],{"type":116,"content":1162},[1163],{"type":102,"content":1164},[1165],{"text":1166,"type":106,"marks":1167},"Phase 5: Evaluate",[1168],{"type":124},{"type":102,"content":1170},[1171,1173,1174,1176,1177],{"text":1172,"type":106},"Which are the most likely scenarios?",{"type":108},{"text":1175,"type":106},"Which are extremely unlikely?",{"type":108},{"text":1178,"type":106},"This is where a ranking is determined and which scenarios will be used in the final phase.",{"type":102},{"type":113,"content":1181},[1182],{"type":116,"content":1183},[1184],{"type":102,"content":1185},[1186],{"text":1187,"type":106,"marks":1188},"Phase 6: Measures",[1189],{"type":124},{"type":102,"content":1191},[1192,1194,1195],{"text":1193,"type":106},"The final phase consists of deriving measures and activities from the probable scenarios. Starting points that influence the outlined development are developed here.",{"type":108},{"text":1196,"type":106},"Who can do what specifically to drive the development forward?",{"type":102},{"type":102,"content":1199},[1200,1204,1205,1207,1208],{"text":1201,"type":106,"marks":1202},"Conclusion:",[1203],{"type":124},{"type":108},{"text":1206,"type":106},"The forecasts provide certainty about the future, because if you are prepared for everything - what could possibly go wrong? in 99% of cases (with really precise planning) you are prepared for all eventualities, but something can always happen that you could not have foreseen. When has the weather forecast, which looks weeks or even months into the future, ever been 100% correct?",{"type":108},{"text":1209,"type":106},"As already mentioned, the scenario technique is not a crystal ball that shows you the future. Nevertheless, it can be steered in certain directions and possible scenarios can be considered. Like a crossroads, it points out some paths on which we may be able to recognize obstacles from a distance. You become aware of them even before you have chosen the path.","The scenario technique in marketing",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":1213},[1214],{"type":102,"content":1215},[1216],{"text":309,"marks":1217},[],[1219],{"_uid":1220,"title":1221,"ogImage":1222,"ogTitle":1221,"component":41,"description":1223,"ogDescription":1223},"1767a9ed-0a54-48a3-a3b4-15055a827eb7","We(r)binar: Scenario technique in marketing",{"filename":29},"What is the scenario technique, what are its advantages and disadvantages?",{"id":1225,"alt":29,"name":29,"focus":29,"title":29,"filename":1226,"copyright":29,"fieldtype":39,"is_external_url":34},7176974,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7360x4140\u002Febc2bf5b7f\u002Fwb_werbinar_szenariotechnik-als-marketingstrategie_63285d47ede6e.jpg",{"id":1225,"alt":29,"name":29,"focus":29,"title":29,"filename":1226,"copyright":29,"fieldtype":39,"is_external_url":34},"die-szenariotechnik-im-marketing","en\u002Farticles\u002Fdie-szenariotechnik-im-marketing",410,[],"345904bc-4bcd-4751-a469-70f292ad66be","2023-04-06T12:29:05.877Z",[],"articles\u002Fdie-szenariotechnik-im-marketing",[1237],{"path":1235,"name":46,"lang":51,"published":46},{"name":1239,"created_at":1240,"published_at":1241,"updated_at":1242,"id":1243,"uuid":1244,"content":1245,"slug":1357,"full_slug":1358,"sort_by_date":46,"position":1359,"tag_list":1360,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":1361,"first_published_at":1362,"release_id":46,"lang":51,"path":46,"alternates":1363,"default_full_slug":1364,"translated_slugs":1365},"Unternehmen und ihre Agenturen: Warum eine langfristige Partnerschaft dein Unternehmen zum Erfolg führt","2024-04-04T14:09:07.429Z","2024-11-11T14:39:01.203Z","2024-11-11T14:39:01.229Z",473003954,"3b611009-248b-4c4b-8d94-40517237f06d",{"_uid":1246,"body":1247,"text":1248,"title":1338,"ctaLink":1339,"ctaText":1340,"pageSeo":1346,"category":1352,"ctaLabel":318,"ctaTitle":319,"cardImage":1353,"component":20,"coverImage":1356,"ctaSubTitle":324},"b957d554-56bd-47d0-a4ab-ea39789b0013",[],{"type":99,"content":1249},[1250,1260,1264,1265,1275,1279,1280,1290,1294,1295,1305,1309,1310,1320,1324,1325,1334],{"type":113,"content":1251},[1252],{"type":116,"content":1253},[1254],{"type":102,"content":1255},[1256],{"text":1257,"type":106,"marks":1258},"A personal contact person",[1259],{"type":124},{"type":102,"content":1261},[1262],{"text":1263,"type":106},"A brilliant new marketing idea and then you first have to find an agency to implement it? That means a lot of time, effort and nerves - because you want to find the right partner for your company. However, if you have already implemented a past project with a particular marketing agency, you are more likely to return to them anyway. This way, new ideas can be brought directly to a direct contact person without having to use up significant company resources.",{"type":102},{"type":113,"content":1266},[1267],{"type":116,"content":1268},[1269],{"type":102,"content":1270},[1271],{"text":1272,"type":106,"marks":1273},"There is no need to get to know each other",[1274],{"type":124},{"type":102,"content":1276},[1277],{"text":1278,"type":106},"When a company or agency embarks on its first project with a new partner, the first step is to get to know each other. What makes the company special? Who is the target group? And how are the internal processes organized? These are just a few of the questions that need to be answered in the initial briefing phase. If, on the other hand, there is already an established partnership, communication is usually a routine matter and both parties can jump straight into the project phase. The briefing can therefore be drastically shortened and projects can be completed more quickly.",{"type":102},{"type":113,"content":1281},[1282],{"type":116,"content":1283},[1284],{"type":102,"content":1285},[1286],{"text":1287,"type":106,"marks":1288},"Nobody knows you like your agency",[1289],{"type":124},{"type":102,"content":1291},[1292],{"text":1293,"type":106},"Tailoring the customer's request to the company's corporate design is something that almost every professional agency can do. However, implementing the project in such a way that it incorporates the company's philosophy, goals and history and communicates them to the outside world is not something that happens very often. Agencies that have a long-term partnership with a company use the close contact to find out the underlying attitude and mindset and incorporate it into the projects.",{"type":102},{"type":113,"content":1296},[1297],{"type":116,"content":1298},[1299],{"type":102,"content":1300},[1301],{"text":1302,"type":106,"marks":1303},"Individual pricing",[1304],{"type":124},{"type":102,"content":1306},[1307],{"text":1308,"type":106},"Apart from the fact that the aforementioned points, such as a shortened briefing phase, reduce the overall costs anyway, a long-term partnership allows further offers to be agreed. Ongoing support from an agency is usually more cost-effective than for a sporadic project, mainly because the re-familiarization with the corporate world and the internal and external coordination of the agency require a great deal of time. In the case of a natural partnership, agencies are also sometimes happy to work with reduced prices or are aware of various subsidies that the company can claim.",{"type":102},{"type":113,"content":1311},[1312],{"type":116,"content":1313},[1314],{"type":102,"content":1315},[1316],{"text":1317,"type":106,"marks":1318},"Agencies know what you need",[1319],{"type":124},{"type":102,"content":1321},[1322],{"text":1323,"type":106},"Professional agencies always try to stay up to date in their field by attending lectures, events or courses. With an ongoing support relationship, agencies are usually well placed to say which next steps make sense for a company. After all, they benefit from many years of experience with a wide variety of clients and are closer to insider information and news from the advertising industry.",{"type":102},{"type":113,"content":1326},[1327],{"type":116,"content":1328},[1329],{"type":102,"content":1330},[1331],{"text":815,"type":106,"marks":1332},[1333],{"type":124},{"type":102,"content":1335},[1336],{"text":1337,"type":106},"Entering into a long-term relationship with an agency has all kinds of advantages. Like any relationship, this partnership requires getting to know each other, two-way communication and a little work. Regular check-ups on current and future projects are a good idea here. Both the company and the agency benefit from a long-term partnership - so why not get started right away?","The partnership between agency and company",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":1341},[1342],{"type":102,"content":1343},[1344],{"text":309,"marks":1345},[],[1347],{"_uid":1348,"title":1349,"ogImage":1350,"ogTitle":1349,"component":41,"description":1351,"ogDescription":1351},"1c0165ac-dbc7-4268-9f97-3eb7ececd63d","We(r)binar: Partnership between agency and company",{"filename":29},"Find out why companies and agencies should put just as much love into their relationship as they do into a customer relationship in this blog post!","Marketing, Projekt",{"id":1354,"alt":29,"name":29,"focus":29,"title":29,"filename":1355,"copyright":29,"fieldtype":39,"is_external_url":34},7176957,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3544x1993\u002F8b18a3da57\u002Fwb_werbinar_unternehmen-agenturen.jpg",{"id":1354,"alt":29,"name":29,"focus":29,"title":29,"filename":1355,"copyright":29,"fieldtype":39,"is_external_url":34},"unternehmen-und-ihre-agenturen-warum-eine-langfristige-partnerschaft-dein-unternehmen-zum-erfolg-fuehrt","en\u002Farticles\u002Funternehmen-und-ihre-agenturen-warum-eine-langfristige-partnerschaft-dein-unternehmen-zum-erfolg-fuehrt",400,[],"c97a92a8-aefb-4606-916c-3d6c443e4978","2023-04-06T12:25:40.555Z",[],"articles\u002Funternehmen-und-ihre-agenturen-warum-eine-langfristige-partnerschaft-dein-unternehmen-zum-erfolg-fuehrt",[1366],{"path":1364,"name":46,"lang":51,"published":46},{"name":1368,"created_at":1369,"published_at":1370,"updated_at":1371,"id":1372,"uuid":1373,"content":1374,"slug":1516,"full_slug":1517,"sort_by_date":46,"position":1518,"tag_list":1519,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":1520,"first_published_at":1521,"release_id":46,"lang":51,"path":46,"alternates":1522,"default_full_slug":1523,"translated_slugs":1524},"Retro Nostalgie: Das Webdesign der 90er","2024-04-04T14:09:05.983Z","2024-11-11T14:39:00.830Z","2024-11-11T14:39:00.858Z",473003793,"f8eb356a-39b0-4b25-9de6-7b7c67bfbca1",{"_uid":1375,"body":1376,"text":1377,"title":1497,"ctaLink":1498,"ctaText":1499,"pageSeo":1505,"category":1511,"ctaLabel":318,"ctaTitle":319,"cardImage":1512,"component":20,"coverImage":1515,"ctaSubTitle":324},"cc7c1062-1b73-424b-94f7-101145ae2f6d",[],{"type":99,"content":1378},[1379,1383,1384,1385,1392,1393,1405,1415,1416,1426,1433,1434,1444,1454,1455,1465,1478,1479,1480,1486,1490],{"type":102,"content":1380},[1381],{"text":1382,"type":106},"Visitor counters, guest books, flash players, content overload. The first, formative attempts at web design were made in the 90s. But as we all know: Every beginning is difficult, further development is necessary. The Internet's past - especially its development in a very short space of time - is legendary. What did it take for us to be able to use the Internet to its full potential? Investing in expensive hardware and then only having a low bandwidth was normal.",{"type":102},{"type":102},{"type":102,"content":1386},[1387,1389,1390],{"text":1388,"type":106},"What did the first web designs look like back then and what were the most popular design trends?",{"type":108},{"text":1391,"type":106},"Here are the most important, iconic designs of the 90s",{"type":102},{"type":113,"content":1394},[1395],{"type":116,"content":1396},[1397],{"type":102,"content":1398},[1399,1401],{"text":1400,"type":106},"A certain design aspect is particularly associated with the 90s: ",{"text":1402,"type":106,"marks":1403},"Skeuomorphism.",[1404],{"type":124},{"type":102,"content":1406},[1407,1409,1410,1412,1413],{"text":1408,"type":106},"This refers to a design technique in which real objects and materials are digitally recreated. This design makes the user interface of a website or app appear more real and look like an actual interface. However, this has no effect on functionality.",{"type":108},{"text":1411,"type":106},"This technology is now being criticized, as it does not always make sense to recreate real things digitally. The boundaries of the analog world are transferred to the virtual world through skeuomorphism and user interfaces often become very inflexible in terms of further development.",{"type":108},{"text":1414,"type":106},"A prominent representative at the time was the company Apple, which used this style in its iOS operating system up to version 7. They then changed the visual style to flat design. The many small, realistic details thus disappeared.",{"type":102},{"type":113,"content":1417},[1418],{"type":116,"content":1419},[1420],{"type":102,"content":1421},[1422],{"text":1423,"type":106,"marks":1424},"Content overload",[1425],{"type":124},{"type":102,"content":1427},[1428,1430,1431],{"text":1429,"type":106},"Fixed widths were still a thing of the future in the 90s. The pages were full to bursting with columns of text in different buty colors. Today, nobody would bother to read everything if there was too much text on the website.",{"type":108},{"text":1432,"type":106},"Websites reminiscent of brochures - a true classic of the 90s. Overloaded with images and text - anyone who comes across such a brochure-like website today has a visit time of less than a second. The completely overloaded page quickly scares away every visitor.",{"type":102},{"type":113,"content":1435},[1436],{"type":116,"content":1437},[1438],{"type":102,"content":1439},[1440],{"text":1441,"type":106,"marks":1442},"Animations upon animations",[1443],{"type":124},{"type":102,"content":1445},[1446,1448,1449,1451,1452],{"text":1447,"type":106},"- until you feel sick.",{"type":108},{"text":1450,"type":106},"Circles, buttons and much more saved as GIFs and used on the web. The GIF trend years were probably the 90s. Even worse than individual elements, entire backgrounds with repeating GIFs were used back then. An eye-catcher back then - an eye sore today.",{"type":108},{"text":1453,"type":106},"A bit of glitter, flames or other movements or decorations - we all still remember the animated cursor.",{"type":102},{"type":113,"content":1456},[1457],{"type":116,"content":1458},[1459],{"type":102,"content":1460},[1461],{"text":1462,"type":106,"marks":1463},"Counters & guest books",[1464],{"type":124},{"type":102,"content":1466},[1467,1469,1470,1472,1473,1475,1476],{"text":1468,"type":106},"If there's one thing that characterizes the web design of the 90s, it's counters and guest books.",{"type":108},{"text":1471,"type":106},"From weather displays to visitor counters, everything was represented and an integral part.",{"type":108},{"text":1474,"type":106},"For whatever reason, we apparently used to think that websites had to be on a par with hotels. That's why guest books were mandatory on the website.",{"type":108},{"text":1477,"type":106},"What today is simply called a comment field used to be a guestbook. Back then, people took plenty of time to write an extensive guestbook entry. Today, however, the comment boxes are overflowing with pointless and unconstructive entries.",{"type":102},{"type":102},{"type":102,"content":1481},[1482],{"text":1483,"type":106,"marks":1484},"Turning old into new",[1485],{"type":124},{"type":102,"content":1487},[1488],{"text":1489,"type":106},"Retro is currently in again. The 90s are coming back to life and awakening nostalgic emotions. These emotions can be captured today and packaged with a modern interface combined with sophisticated UX - even for the new generations, because retro is just as interesting for them as it is for the older generations who associate nostalgic emotions with it.",{"type":102,"content":1491},[1492,1494,1495],{"text":1493,"type":106},"Harnessing the appeal of 90s nostalgia does not mean reconstructing a clunky, overloaded interface. Because nobody wants that. Instead, certain 90s elements can be combined with modern elements. In this way, we can evoke the emotions of that time and still remain modern.",{"type":108},{"text":1496,"type":106},"Sometimes you can also learn certain things by looking back into the past and, above all, spark creativity.","Retro nostalgia: the web design of the 90s",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":1500},[1501],{"type":102,"content":1502},[1503],{"text":309,"marks":1504},[],[1506],{"_uid":1507,"title":1508,"ogImage":1509,"ogTitle":1508,"component":41,"description":1510,"ogDescription":1510},"d280b1d0-a579-42b1-b81a-b37bd5afeb46","We(r)binar: Retro nostalgia: web design of the 90s",{"filename":29},"Looking for design ideas? You've come to the right place! This blog post is all about the most popular trends of the 90s. Let yourself be inspired.","Design, Web",{"id":1513,"alt":29,"name":29,"focus":29,"title":29,"filename":1514,"copyright":29,"fieldtype":39,"is_external_url":34},7176921,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F1e546f3438\u002Fwb_werbinar_webdesign-der-90er.jpg",{"id":1513,"alt":29,"name":29,"focus":29,"title":29,"filename":1514,"copyright":29,"fieldtype":39,"is_external_url":34},"retro-nostalgie-das-webdesign-der-90er","en\u002Farticles\u002Fretro-nostalgie-das-webdesign-der-90er",390,[],"20470a5b-f250-4e96-8073-075385724e54","2023-04-06T12:15:52.228Z",[],"articles\u002Fretro-nostalgie-das-webdesign-der-90er",[1525],{"path":1523,"name":46,"lang":51,"published":46},{"name":1527,"created_at":1528,"published_at":1529,"updated_at":1530,"id":1531,"uuid":1532,"content":1533,"slug":1645,"full_slug":1646,"sort_by_date":46,"position":1647,"tag_list":1648,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":1649,"first_published_at":1650,"release_id":46,"lang":51,"path":46,"alternates":1651,"default_full_slug":1652,"translated_slugs":1653},"Produktfotografie: Die richtigen Fotos für deinen Online-Shop","2024-04-04T14:09:04.623Z","2024-11-11T14:39:00.512Z","2024-11-11T14:39:00.551Z",473003770,"7f49d0d6-3929-4533-a0f1-41b0f743cd8e",{"_uid":1534,"body":1535,"text":1536,"title":1627,"ctaLink":1628,"ctaText":1629,"pageSeo":1635,"category":900,"ctaLabel":318,"ctaTitle":319,"cardImage":1641,"component":20,"coverImage":1644,"ctaSubTitle":324},"bcc2649a-9ec8-4da2-bdd3-9f5a300db353",[],{"type":99,"content":1537},[1538,1548,1552,1553,1563,1567,1568,1578,1582,1583,1593,1597,1598,1608,1612,1613,1623],{"type":113,"content":1539},[1540],{"type":116,"content":1541},[1542],{"type":102,"content":1543},[1544],{"text":1545,"type":106,"marks":1546},"Plan what you need",[1547],{"type":124},{"type":102,"content":1549},[1550],{"text":1551,"type":106},"Every product is different, and so every product presentation is different in its own way. You should therefore plan in detail before the actual start of photography. What products do I want to photograph? How do I need to show the products to give customers the best presentation? What different scenarios do I need to generate the best possible imagination for prospective customers? It may make sense to combine different presentation methods for the presentation. For example, the first image could be a classic set-up in front of a monochrome background, while the subsequent images show the item in use or in a more creative setting.",{"type":102},{"type":113,"content":1554},[1555],{"type":116,"content":1556},[1557],{"type":102,"content":1558},[1559],{"text":1560,"type":106,"marks":1561},"Show your product from different perspectives",[1562],{"type":124},{"type":102,"content":1564},[1565],{"text":1566,"type":106},"Perspective presentation is also part of planning, although in this case the actual product needs to be addressed more specifically. Do I only show the object in the overall view from each side, or should certain areas be shown in more detail? Special materials (fabrics, wood, etc.) or complex products (hand tools, additional attachments, etc.) usually benefit from detailed photos to bring the feel and function as close as possible to the customer. Before prospective customers place an order, they want to see the item from all angles. Different perspectives are the best way to enable them to do this.",{"type":102},{"type":113,"content":1569},[1570],{"type":116,"content":1571},[1572],{"type":102,"content":1573},[1574],{"text":1575,"type":106,"marks":1576},"Work with natural light",[1577],{"type":124},{"type":102,"content":1579},[1580],{"text":1581,"type":106},"Of course, professional photo lamps are a help, but beautiful, harmonious images can also be created without large photographic equipment. Ideally, you should always work in the brightest hours of the day when natural light is available. The set-up should then be placed directly by the window or, if possible, outside to make the most of the natural light. By avoiding cloudy conditions, you can achieve the most consistent photo series possible, which is crucial for a harmonious overall view.",{"type":102},{"type":113,"content":1584},[1585],{"type":116,"content":1586},[1587],{"type":102,"content":1588},[1589],{"text":1590,"type":106,"marks":1591},"Create a coherent appearance",[1592],{"type":124},{"type":102,"content":1594},[1595],{"text":1596,"type":106},"Ideally, product photos can be assigned to the company. This means that the mood, branding and photographic style should run through the images. To achieve this, a consistent form of presentation should be chosen. Once a meaningful set-up and a good perspective for the photos have been found, this should be maintained across all products. The lighting conditions and subsequent editing also have a significant influence on the overall result. Ultimately, the store overview with the different product images should appear coherent and harmonious so that customers get an optimal overview.",{"type":102},{"type":113,"content":1599},[1600],{"type":116,"content":1601},[1602],{"type":102,"content":1603},[1604],{"text":1605,"type":106,"marks":1606},"Edit your images",[1607],{"type":124},{"type":102,"content":1609},[1610],{"text":1611,"type":106},"After a large number of photos have been taken, they first need to be reviewed and sorted. Not every picture will be a perfect match. But that's not a bad thing. Once you have a good selection, the best photos can be collected and edited in the next step. Editing the images should consist of the basic steps - cropping distracting elements, adjusting contrast and light, and adjusting color. If you are unsure, it is better to opt for fewer steps. If the lighting conditions were already good, there is usually not much more post-processing required. The main aim is to present the products as realistically as possible.",{"type":102},{"type":113,"content":1614},[1615],{"type":116,"content":1616},[1617],{"type":102,"content":1618},[1619],{"text":1620,"type":106,"marks":1621},"Optimize your images for the web",[1622],{"type":124},{"type":102,"content":1624},[1625],{"text":1626,"type":106},"Before you upload your product photos to your website, check the image size and quality. This involves the proportional dimensions of your image on the one hand and the actual resolution (the pixel size px) on the other. If the images are inserted too large on the website, this will have a negative impact on the loading speed. If the images are too small, they lose quality and start to blur. Find a good balance and give your photos a meaningful name. This should not be too long and should contain relevant information about the image content for the search engines. This way, the photos will also appear in the results for similar search queries.","Product photography: a scene for your products",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":1630},[1631],{"type":102,"content":1632},[1633],{"text":309,"marks":1634},[],[1636],{"_uid":1637,"title":1638,"ogImage":1639,"ogTitle":1638,"component":41,"description":1640,"ogDescription":1640},"770a38ef-536a-4a21-8336-c87276c6605f","We(r)binar: Product photography",{"filename":29},"A scene for your products. Useful tips for your product photography.",{"id":1642,"alt":29,"name":29,"focus":29,"title":29,"filename":1643,"copyright":29,"fieldtype":39,"is_external_url":34},7176901,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F2345x1319\u002F91008ac667\u002Fwb-werbinar-produktfotografie.jpg",{"id":1642,"alt":29,"name":29,"focus":29,"title":29,"filename":1643,"copyright":29,"fieldtype":39,"is_external_url":34},"produktfotografie-die-richtigen-fotos-fuer-deinen-online-shop","en\u002Farticles\u002Fproduktfotografie-die-richtigen-fotos-fuer-deinen-online-shop",380,[],"d43735ad-6434-4fef-8f20-c8f47fca2adc","2023-04-06T11:54:36.304Z",[],"articles\u002Fproduktfotografie-die-richtigen-fotos-fuer-deinen-online-shop",[1654],{"path":1652,"name":46,"lang":51,"published":46},{"name":1656,"created_at":1657,"published_at":1658,"updated_at":1659,"id":1660,"uuid":1661,"content":1662,"slug":1875,"full_slug":1876,"sort_by_date":46,"position":1877,"tag_list":1878,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":1879,"first_published_at":1880,"release_id":46,"lang":51,"path":46,"alternates":1881,"default_full_slug":1882,"translated_slugs":1883},"Barrierefreies Web - Zugänglichkeit für jeden","2024-04-04T14:09:03.434Z","2024-11-11T14:39:00.210Z","2024-11-11T14:39:00.274Z",473003752,"01dc7a46-a746-414f-a5e4-4ccf1df2c208",{"_uid":1663,"body":1664,"text":1665,"title":1857,"ctaLink":1858,"ctaText":1859,"pageSeo":1865,"category":1511,"ctaLabel":318,"ctaTitle":319,"cardImage":1871,"component":20,"coverImage":1874,"ctaSubTitle":324},"7a30a375-6b95-438d-a33f-d8d8e81ffd1c",[],{"type":99,"content":1666},[1667,1702,1709,1710,1711,1721,1738,1739,1745,1746,1750,1754,1755,1759,1760,1764,1765,1766,1776,1803,1804,1819,1820,1829,1830,1845],{"type":102,"content":1668},[1669,1673,1675,1679,1681,1682,1684,1685,1687,1688,1690,1694,1696,1700],{"text":1670,"type":106,"marks":1671},"The WZG - Web Accessibility Act",[1672],{"type":124},{"text":1674,"type":106}," - is a federal law which stipulates that the design of official websites and mobile applications must be carried out in such a way that access is unrestricted for all users ",{"text":1676,"type":106,"marks":1677},"Access for all users is unrestricted",[1678],{"type":124},{"text":1680,"type":106}," is unrestricted.",{"type":108},{"text":1683,"type":106},"But while the law applies to public authorities and the like, we can also participate in it.",{"type":108},{"text":1686,"type":106},"Because accessibility benefits us all!",{"type":108},{"text":1689,"type":106},"In addition, the ",{"text":1691,"type":106,"marks":1692},"Federal Disability Equality Act (BGStG)",[1693],{"type":124},{"text":1695,"type":106}," - applies to both the public and private sectors and aims to ensure that people with disabilities can ",{"text":1697,"type":106,"marks":1698},"equal participation in life in society",[1699],{"type":124},{"text":1701,"type":106}," in society.",{"type":102,"content":1703},[1704,1706,1707],{"text":1705,"type":106},"According to the provisions of the Act, disproportionate barriers can constitute discrimination and even result in claims for damages. In digital life, this applies to websites, web stores and apps.",{"type":108},{"text":1708,"type":106},"Whether a website constitutes a barrier is determined as part of a reasonableness test. For example, the impact of the disadvantage to the person concerned is examined.",{"type":102},{"type":102},{"type":113,"content":1712},[1713],{"type":116,"content":1714},[1715],{"type":102,"content":1716},[1717],{"text":1718,"type":106,"marks":1719},"What is meant by accessibility on the web?",[1720],{"type":124},{"type":102,"content":1722},[1723,1725,1726,1728,1732,1734],{"text":1724,"type":106},"In principle, the internet is designed to be accessible to all people. It doesn't matter where these people come from, what language they speak, what their social background is, and so on.",{"type":108},{"text":1727,"type":106},"But a website is only ",{"text":1729,"type":106,"marks":1730},"only really accessible and usable for everyone",[1731],{"type":124},{"text":1733,"type":106},"when limitations in seeing, hearing, moving or processing information do not have a negative impact ",{"text":1735,"type":106,"marks":1736},"do not have a negative impact.",[1737],{"type":124},{"type":102},{"type":102,"content":1740},[1741],{"text":1742,"type":106,"marks":1743},"Such barriers can be",[1744],{"type":124},{"type":102},{"type":102,"content":1747},[1748],{"text":1749,"type":106},"Text with low contrast and size.",{"type":102,"content":1751},[1752],{"text":1753,"type":106},"People with a visual impairment can find it difficult to recognize texts or form fields if they only stand out slightly from the background or if the font is too small.",{"type":102},{"type":102,"content":1756},[1757],{"text":1758,"type":106},"People who are deaf or hard of hearing cannot use videos if they do not contain subtitles.",{"type":102},{"type":102,"content":1761},[1762],{"text":1763,"type":106},"Blind people cannot use websites properly if images, forms and buttons are not described in text.",{"type":102},{"type":102},{"type":113,"content":1767},[1768],{"type":116,"content":1769},[1770],{"type":102,"content":1771},[1772],{"text":1773,"type":106,"marks":1774},"How can I achieve accessibility for my website?",[1775],{"type":124},{"type":102,"content":1777},[1778,1782,1783,1785,1786,1788,1789,1791,1792,1794,1795,1797,1798,1800,1801],{"text":1779,"type":106,"marks":1780},"Give your images alt tags",[1781],{"type":124},{"type":108},{"text":1784,"type":106},"Alt tags are short descriptions of images used on the website. Normally we never see these descriptions. But site visitors who use screen readers rely on them to know what is on the image.",{"type":108},{"text":1787,"type":106},"A good alt tag is a short description that describes the image in detail.",{"type":108},{"text":1790,"type":106},"An example would be a drawn picture of children playing in a playground. A good alt tag here would be \"an illustration of children laughing and playing together on the swings of a playground.\" -less good would be: \"Children playing.\"",{"type":108},{"text":1793,"type":106},"However, alt tags are not only used by people with visual impairments. Because well-crafted tags also improve the SEO of the page, enabling more traffic and ultimately more conversions!",{"type":108},{"text":1796,"type":106},"This also includes HTML tags - the so-called semantic html tags.",{"type":108},{"text":1799,"type":106},"As soon as semantic tags are added to the website, browsers also know what the meaning of a page and its content is. This clarity is also communicated to search engines to ensure that the right pages are delivered for the right search queries.",{"type":108},{"text":1802,"type":106},"The term semantics comes from linguistics and refers to the study of meaning. The aim is to give the web more and more context that goes beyond the mere linking of hyperlinks and reveals the meaning of the content of websites for humans and machines. This is particularly important for people who are dependent on a screen reader, as these screen readers \"understand\" the related text blocks and images and can thus reproduce the website clearly and correctly.",{"type":102},{"type":102,"content":1805},[1806,1810,1811,1813,1814,1816,1817],{"text":1807,"type":106,"marks":1808},"Make the navigation simple and consistent",[1809],{"type":124},{"type":108},{"text":1812,"type":106},"The navigation should look the same on every page - this keeps it clear and easy to use.",{"type":108},{"text":1815,"type":106},"Icons should not be too similar, as this can lead to confusion.",{"type":108},{"text":1818,"type":106},"The menu navigation should be kept as simple and concrete as possible, the sitemap should be immediately clear.",{"type":102},{"type":102,"content":1821},[1822,1826,1827],{"text":1823,"type":106,"marks":1824},"Avoid content that can cause physical reactions",[1825],{"type":124},{"type":108},{"text":1828,"type":106},"Some people are susceptible to rapidly flashing lights and moving patterns - avoid these to make the website safe for every user. People with epilepsy are otherwise at high risk.",{"type":102},{"type":102,"content":1831},[1832,1836,1837,1839,1840,1842,1843],{"text":1833,"type":106,"marks":1834},"Good readability",[1835],{"type":124},{"type":108},{"text":1838,"type":106},"A website should be designed in such a way that people with impaired vision can use it without restrictions.",{"type":108},{"text":1841,"type":106},"Basically, the text should be kept like a book. 16px is generally a good size for continuous text.",{"type":108},{"text":1844,"type":106},"However, a good, legible font and good contrast are much more important than the font size. Sans serif fonts are easier to read and therefore the better choice for accessibility - as recommended by the United States Department of Health and Human Services.",{"type":102,"content":1846},[1847,1851,1852,1854,1855],{"text":1848,"type":106,"marks":1849},"Reach more customers and more satisfaction",[1850],{"type":124},{"type":108},{"text":1853,"type":106},"When a website is designed to be accessible, it reaches a wider target group and therefore more potential customers. In a society that is becoming older and more diverse, an accessible Internet is the most important basis for successful communication.",{"type":108},{"text":1856,"type":106},"Search engines also reward accessibility on the web, which results in higher search engine rankings. This means that potential customers find the website even faster. It is therefore worth investing even more in an accessible website.","Barrier-free web - accessibility for everyone",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":1860},[1861],{"type":102,"content":1862},[1863],{"text":309,"marks":1864},[],[1866],{"_uid":1867,"title":1868,"ogImage":1869,"ogTitle":1868,"component":41,"description":1870,"ogDescription":1870},"aa11eeff-1f95-4616-9ba4-ef41d0675429","We(r)binar: Barrier-free web?",{"filename":29},"Interesting facts about accessible web design. Web offers without restrictions.",{"id":1872,"alt":29,"name":29,"focus":29,"title":29,"filename":1873,"copyright":29,"fieldtype":39,"is_external_url":34},7176868,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Ff38576b2d3\u002Fwb_werbinar_barrierefreies-web.jpg",{"id":1872,"alt":29,"name":29,"focus":29,"title":29,"filename":1873,"copyright":29,"fieldtype":39,"is_external_url":34},"barrierefreies-web-zugaenglichkeit-fuer-jeden","en\u002Farticles\u002Fbarrierefreies-web-zugaenglichkeit-fuer-jeden",370,[],"dab43824-b07f-435f-9acf-bf4ea6f28275","2023-04-06T11:45:30.920Z",[],"articles\u002Fbarrierefreies-web-zugaenglichkeit-fuer-jeden",[1884],{"path":1882,"name":46,"lang":51,"published":46},{"name":1886,"created_at":1887,"published_at":1888,"updated_at":1889,"id":1890,"uuid":1891,"content":1892,"slug":2157,"full_slug":2158,"sort_by_date":46,"position":2159,"tag_list":2160,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":2161,"first_published_at":2162,"release_id":46,"lang":51,"path":46,"alternates":2163,"default_full_slug":2164,"translated_slugs":2165},"Online Shops: Die Stolpersteine und wie du sie umgehst","2024-04-04T14:09:02.000Z","2024-11-11T14:38:59.852Z","2024-11-11T14:38:59.896Z",473003658,"30f92a72-b413-4b24-afd4-3682dfee0959",{"_uid":1893,"body":1894,"text":1895,"title":2139,"ctaLink":2140,"ctaText":2141,"pageSeo":2147,"category":900,"ctaLabel":318,"ctaTitle":319,"cardImage":2153,"component":20,"coverImage":2156,"ctaSubTitle":324},"22d6b465-460f-4507-946a-a7b1ccf06c5b",[],{"type":99,"content":1896},[1897,1903,1908,1922,1923,1933,1934,1938,1945,1946,2012,2016,2020,2024,2028,2032,2036,2040,2044,2045,2108,2109,2122,2123,2124,2133,2134,2135],{"type":102,"content":1898},[1899],{"text":1900,"type":106,"marks":1901},"The most important basics you should know",[1902],{"type":124},{"type":102,"content":1904},[1905,1907],{"text":1906,"type":106},"First and foremost: the legal basis for online retail is no different from stationary retail. However, there are also a number of legal aspects that apply specifically to online stores. The most important are:",{"type":108},{"type":113,"content":1909},[1910,1916],{"type":116,"content":1911},[1912],{"type":102,"content":1913},[1914],{"text":1915,"type":106},"The new GDPR",{"type":116,"content":1917},[1918],{"type":102,"content":1919},[1920],{"text":1921,"type":106},"The EU Cookie Directive",{"type":102},{"type":102,"content":1924},[1925,1927,1928,1930,1931],{"text":1926,"type":106},"The aim of these regulations is to ensure the protection of user and customer data. Accordingly, webshop operators must inform their users from the very first moment that personal data will be collected during their visit to the store and in the event of a purchase being concluded, and the data involved and how it is stored is also referred to here.",{"type":108},{"text":1929,"type":106},"If you do not comply with this information obligation, you risk penalties.",{"type":108},{"text":1932,"type":106},"So before you don't have a solution at hand to provide information about cookies, for example, you should refrain from tracking user activities if in doubt!",{"type":102},{"type":102,"content":1935},[1936],{"text":1937,"type":106},"However, this obligation to provide information about user data is not the only stumbling block on the way to a legally compliant online store.",{"type":102,"content":1939},[1940,1942,1943],{"text":1941,"type":106},"E-commerce plays a central role in everyday life, although its full potential has not yet been fully exploited.",{"type":108},{"text":1944,"type":106},"Here is a checklist of the most important obligations and building blocks:",{"type":102},{"type":113,"content":1947},[1948,1965,1976,1990,2001],{"type":116,"content":1949},[1950],{"type":102,"content":1951},[1952,1956,1957,1959,1960,1962,1963],{"text":1953,"type":106,"marks":1954},"The legal notice",[1955],{"type":124},{"type":108},{"text":1958,"type":106},"At the top of the checklist is the legal notice. Almost every website and therefore every online store needs an imprint according to the German Telemedia Act.",{"type":108},{"text":1961,"type":106},"The legal notice is also referred to as the provider identification and must be \"easily recognizable, directly accessible and permanently available\" according to the aforementioned law. It must provide users with all important information about the company.",{"type":108},{"text":1964,"type":106},"For consumers, the legal notice is the first point of contact when looking for contact persons and contact details. For legal matters, the legal notice also contains the name and contact details of the person responsible in the event of a legal dispute. You can find more information about the legal notice in this advertising guide.",{"type":116,"content":1966},[1967],{"type":102,"content":1968},[1969,1973,1974],{"text":1970,"type":106,"marks":1971},"GTCs",[1972],{"type":124},{"type":108},{"text":1975,"type":106},"The general terms and conditions (GTC) are basically the basis for every legally compliant store. However, the operator is not obliged to include the GTCs on their homepage. However, as additional clauses or information and instruction obligations are difficult to include in any other way, there are hardly any online stores without GTCs.",{"type":116,"content":1977},[1978],{"type":102,"content":1979},[1980,1984,1985,1987,1988],{"text":1981,"type":106,"marks":1982},"Data protection",[1983],{"type":124},{"type":108},{"text":1986,"type":106},"The privacy policy is also set out in the German Telemedia Act. As briefly mentioned above (GDPR), website operators must inform their users about how they handle personal data.",{"type":108},{"text":1989,"type":106},"This applies to data from the ordering process as well as data collected by tracking tools such as Google Analytics or plug-ins from social media buttons, for example.",{"type":116,"content":1991},[1992],{"type":102,"content":1993},[1994,1998,1999],{"text":1995,"type":106,"marks":1996},"Cookies",[1997],{"type":124},{"type":108},{"text":2000,"type":106},"A combination of notification and consent option with regard to cookies is recommended in all cases. It is important that such a notification reaches visitors before data is transferred. This is usually presented in the form of an unmissable pop-up, which informs about the data collection and, if necessary, has checkboxes for consenting to or rejecting cookies. And this is done as soon as the website is visited.",{"type":116,"content":2002},[2003],{"type":102,"content":2004},[2005,2009,2010],{"text":2006,"type":106,"marks":2007},"Product descriptions",[2008],{"type":124},{"type":108},{"text":2011,"type":106},"Necessary to avoid giving customers false impressions. Typical misleading statements that violate the law include, for example, incorrect information on",{"type":102,"content":2013},[2014],{"text":2015,"type":106},"Product type,",{"type":102,"content":2017},[2018],{"text":2019,"type":106},"Composition,",{"type":102,"content":2021},[2022],{"text":2023,"type":106},"Time of manufacture,",{"type":102,"content":2025},[2026],{"text":2027,"type":106},"Availability,",{"type":102,"content":2029},[2030],{"text":2031,"type":106},"Fitness for purpose,",{"type":102,"content":2033},[2034],{"text":2035,"type":106},"Possible use,",{"type":102,"content":2037},[2038],{"text":2039,"type":106},"Quantity and",{"type":102,"content":2041},[2042],{"text":2043,"type":106},"Origin.",{"type":102},{"type":113,"content":2046},[2047,2058,2069,2083,2094],{"type":116,"content":2048},[2049],{"type":102,"content":2050},[2051,2055,2056],{"text":2052,"type":106,"marks":2053},"Cancellation policy",[2054],{"type":124},{"type":108},{"text":2057,"type":106},"Cancellation instructions are mandatory and should be included in the order confirmation. They are one of the biggest warning traps, as they can quickly become incorrect due to constant legal changes. If customers are not informed about the right of withdrawal, the standard period of 14 days is automatically extended by a further year. This means that, in principle, customers can cancel the order at any time and return the goods.",{"type":116,"content":2059},[2060],{"type":102,"content":2061},[2062,2066,2067],{"text":2063,"type":106,"marks":2064},"Payment options",[2065],{"type":124},{"type":108},{"text":2068,"type":106},"At least one payment option without additional costs must be offered. It must also be explicitly stated if fees are incurred for certain payment methods, such as credit card or cash on delivery.",{"type":116,"content":2070},[2071],{"type":102,"content":2072},[2073,2077,2078,2080,2081],{"text":2074,"type":106,"marks":2075},"Order button",[2076],{"type":124},{"type":108},{"text":2079,"type":106},"A clearly labeled order button is essential. Buyers must clearly recognize that clicking on the button results in an order and thus a payment obligation. A good labeling could be: \"Complete purchase now\", or \"Place binding order now\"",{"type":108},{"text":2082,"type":106},"Simply stating \"Order\" or \"Register\" is insufficient or even misleading and therefore not legally compliant.",{"type":116,"content":2084},[2085],{"type":102,"content":2086},[2087,2091,2092],{"text":2088,"type":106,"marks":2089},"Information on the delivery time",[2090],{"type":124},{"type":108},{"text":2093,"type":106},"According to case law, a customer can assume that goods offered for sale online are available immediately without further information. in this case, \"immediately\" means that they will reach the customer within five days. If this is not the case and goods are not immediately available, this must be indicated, otherwise you are obliged to deliver \"immediately\".",{"type":116,"content":2095},[2096],{"type":102,"content":2097},[2098,2102,2103,2105,2106],{"text":2099,"type":106,"marks":2100},"Costs",[2101],{"type":124},{"type":108},{"text":2104,"type":106},"The following applies to all costs presented on the website:",{"type":108},{"text":2107,"type":106},"You must always state them correctly and in full. For product prices, the applicable VAT must therefore be included. Shipping costs must also be listed correctly or at least be easy to calculate. A clear summary of the price in the shopping cart can therefore be very useful.",{"type":102},{"type":113,"content":2110},[2111],{"type":116,"content":2112},[2113],{"type":102,"content":2114},[2115,2119,2120],{"text":2116,"type":106,"marks":2117},"Observe the geo-blocking ban:",[2118],{"type":124},{"type":108},{"text":2121,"type":106},"Although the delivery area for orders can be defined individually in the store, users residing outside the delivery area may not be excluded from the offer. This means that if a customer residing outside the delivery area wishes to place an order, they must be able to order the goods and have them delivered to another address within the delivery area.",{"type":102},{"type":102},{"type":102,"content":2125},[2126,2130,2131],{"text":2127,"type":106,"marks":2128}," Tip:",[2129],{"type":124},{"type":108},{"text":2132,"type":106},"It makes sense to make customers aware of the current logistics problems since the pandemic in order to create understanding for the difficult situation. For this reason, an online store should not only be designed to be legally compliant, but appropriate notices and warnings should also be presented prominently and immediately recognizable on the store pages.",{"type":102},{"type":102},{"type":102,"content":2136},[2137],{"text":2138,"type":106},"The information in this article is to be understood solely as non-binding advice. No liability is assumed for the accuracy of the information provided here.","Online stores: what do I need to consider?",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":2142},[2143],{"type":102,"content":2144},[2145],{"text":309,"marks":2146},[],[2148],{"_uid":2149,"title":2150,"ogImage":2151,"ogTitle":2150,"component":41,"description":2152,"ogDescription":2152},"b69c17ce-0665-4fe7-9c21-8fd4b17dfb11","We(r)binar: Online shops - What do I need to consider?",{"filename":29},"The most important basics you need to know to run an online shop.",{"id":2154,"alt":29,"name":29,"focus":29,"title":29,"filename":2155,"copyright":29,"fieldtype":39,"is_external_url":34},7176820,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F21343ee887\u002Fwb_werbinar_richtlinien-onlineshops.jpg",{"id":2154,"alt":29,"name":29,"focus":29,"title":29,"filename":2155,"copyright":29,"fieldtype":39,"is_external_url":34},"online-shops-die-stolpersteine-und-wie-du-sie-umgehst","en\u002Farticles\u002Fonline-shops-die-stolpersteine-und-wie-du-sie-umgehst",360,[],"5f399293-f5e9-4722-a465-168a9036ff2c","2023-04-06T11:43:50.914Z",[],"articles\u002Fonline-shops-die-stolpersteine-und-wie-du-sie-umgehst",[2166],{"path":2164,"name":46,"lang":51,"published":46},{"name":2168,"created_at":2169,"published_at":2170,"updated_at":2171,"id":2172,"uuid":2173,"content":2174,"slug":2443,"full_slug":2444,"sort_by_date":46,"position":2445,"tag_list":2446,"is_startpage":34,"parent_id":329,"meta_data":46,"group_id":2447,"first_published_at":2448,"release_id":46,"lang":51,"path":46,"alternates":2449,"default_full_slug":2450,"translated_slugs":2451},"Agenturbriefing - Der Grundbaustein für ein gelungenes Projekt","2024-04-04T14:09:00.640Z","2024-11-11T14:38:59.496Z","2024-11-11T14:38:59.531Z",473003624,"79f2899b-a1cf-46e2-8bb5-a03c2beea5c6",{"_uid":2175,"body":2176,"text":2177,"title":2424,"ctaLink":2425,"ctaText":2426,"pageSeo":2432,"category":2438,"ctaLabel":318,"ctaTitle":319,"cardImage":2439,"component":20,"coverImage":2442,"ctaSubTitle":324},"7215fb16-3c78-405c-8fc3-d1b6eb6cdf1d",[],{"type":99,"content":2178},[2179,2189,2194,2195,2196,2214,2236,2237,2238,2242,2243,2249,2293,2294,2300,2326,2327,2333,2376,2377,2383,2419,2420],{"type":102,"content":2180},[2181,2183,2187],{"text":2182,"type":106},"The briefing with your agency is the ",{"text":2184,"type":106,"marks":2185},"first and most important step",[2186],{"type":124},{"text":2188,"type":106}," for your project. This is because the briefing provides the agency with information about the initial situation, expectations and goals. This enables the agency to clearly identify your wishes and provide you with targeted and effective support. However, you should remember to leave the agency a certain amount of creative leeway.",{"type":102,"content":2190},[2191,2192],{"type":108},{"text":2193,"type":106},"For agencies, every project starts with a briefing. So if you have already thought about your project in advance and perhaps even defined the rough cornerstones, this is an effective way to quickly develop concrete measures for your project together with the agency.",{"type":102},{"type":102},{"type":102,"content":2197},[2198,2202,2203,2205,2209,2211,2212],{"text":2199,"type":106,"marks":2200},"How do I move forward?",[2201],{"type":124},{"type":108},{"text":2204,"type":106},"Starting a new project is exciting, of course. You want to get started right away. But the very first step should be to ",{"text":2206,"type":106,"marks":2207},"report on your company",[2208],{"type":124},{"text":2210,"type":106},". That way, the agency staff can quickly get a feel for your concerns and your company and work out the best solutions on this basis. What are your values, how do you talk to your (potential) customers, why and how do you want to tackle this project? Also, tell us about your project - in as much detail as possible.",{"type":108},{"text":2213,"type":106},"These are all important things for further work on the project.",{"type":102,"content":2215},[2216,2218,2219,2221,2222,2224,2228,2230,2234],{"text":2217,"type":106},"If you show your agency exactly what you and your company stand for, they can prepare this information optimally for the various media channels and forward it to the right target groups.",{"type":108},{"text":2220,"type":106},"Of course, this also depends on whether you are working together for the first time or whether you have worked on projects together before.",{"type":108},{"text":2223,"type":106},"In order to put together a suitable package of measures, your agency needs a ",{"text":2225,"type":106,"marks":2226},"a clear schedule",[2227],{"type":124},{"text":2229,"type":106}," and a fixed ",{"text":2231,"type":106,"marks":2232},"financial framework",[2233],{"type":124},{"text":2235,"type":106},". This allows you and the agency to plan better. If you are planning a product launch, for example, the target date should be included in the briefing so that the agency can optimally allocate the relevant resources and plan the necessary steps accordingly.",{"type":102},{"type":102},{"type":102,"content":2239},[2240],{"text":2241,"type":106},"Here is a short checklist for your optimal briefing:",{"type":102},{"type":102,"content":2244},[2245],{"text":2246,"type":106,"marks":2247},"Basics",[2248],{"type":124},{"type":113,"content":2250},[2251,2261,2271,2281],{"type":116,"content":2252},[2253],{"type":102,"content":2254},[2255,2259],{"text":2256,"type":106,"marks":2257},"What do ",[2258],{"type":124},{"text":2260,"type":106},"do I want?",{"type":116,"content":2262},[2263],{"type":102,"content":2264},[2265,2269],{"text":2266,"type":106,"marks":2267},"How do ",[2268],{"type":124},{"text":2270,"type":106},"do I want that? Or do I already have some initial ideas?",{"type":116,"content":2272},[2273],{"type":102,"content":2274},[2275,2279],{"text":2276,"type":106,"marks":2277},"Where ",[2278],{"type":124},{"text":2280,"type":106},"would you like to present, publish or distribute your project?",{"type":116,"content":2282},[2283],{"type":102,"content":2284},[2285,2287,2291],{"text":2286,"type":106},"What is the ",{"text":2288,"type":106,"marks":2289},"Benefit ",[2290],{"type":124},{"text":2292,"type":106},"of it?",{"type":102},{"type":102,"content":2295},[2296],{"text":2297,"type":106,"marks":2298},"Your values",[2299],{"type":124},{"type":113,"content":2301},[2302,2314],{"type":116,"content":2303},[2304],{"type":102,"content":2305},[2306,2308,2312],{"text":2307,"type":106},"Which ",{"text":2309,"type":106,"marks":2310},"Values ",[2311],{"type":124},{"text":2313,"type":106},"do I and\u002For my company convey?",{"type":116,"content":2315},[2316],{"type":102,"content":2317},[2318,2320,2324],{"text":2319,"type":106},"How do I address my (potential) customers? (",{"text":2321,"type":106,"marks":2322},"Tone of voice",[2323],{"type":124},{"text":2325,"type":106},"tonality)",{"type":102},{"type":102,"content":2328},[2329],{"text":2330,"type":106,"marks":2331},"Your goals",[2332],{"type":124},{"type":113,"content":2334},[2335,2347,2357,2367],{"type":116,"content":2336},[2337],{"type":102,"content":2338},[2339,2341,2345],{"text":2340,"type":106},"What are my ",{"text":2342,"type":106,"marks":2343},"Expectations ",[2344],{"type":124},{"text":2346,"type":106},"from this project?",{"type":116,"content":2348},[2349],{"type":102,"content":2350},[2351,2355],{"text":2352,"type":106,"marks":2353},"Why ",[2354],{"type":124},{"text":2356,"type":106},"do I want to carry this out?",{"type":116,"content":2358},[2359],{"type":102,"content":2360},[2361,2365],{"text":2362,"type":106,"marks":2363},"Who ",[2364],{"type":124},{"text":2366,"type":106},"do I want to reach? (target group)",{"type":116,"content":2368},[2369],{"type":102,"content":2370},[2371,2374],{"text":2256,"type":106,"marks":2372},[2373],{"type":124},{"text":2375,"type":106},"do I want to say or achieve?",{"type":102},{"type":102,"content":2378},[2379],{"text":2380,"type":106,"marks":2381},"Dates, deadlines & budget",[2382],{"type":124},{"type":113,"content":2384},[2385,2397,2408],{"type":116,"content":2386},[2387],{"type":102,"content":2388},[2389,2391,2395],{"text":2390,"type":106},"What is my ",{"text":2392,"type":106,"marks":2393},"Schedule",[2394],{"type":124},{"text":2396,"type":106},"?",{"type":116,"content":2398},[2399],{"type":102,"content":2400},[2401,2403,2407],{"text":2402,"type":106},"When is the ",{"text":2404,"type":106,"marks":2405},"Deadline",[2406],{"type":124},{"text":2396,"type":106},{"type":116,"content":2409},[2410],{"type":102,"content":2411},[2412,2413,2417],{"text":2286,"type":106},{"text":2414,"type":106,"marks":2415},"Budget ",[2416],{"type":124},{"text":2418,"type":106},"have I calculated for the project?",{"type":102},{"type":102,"content":2421},[2422],{"text":2423,"type":106},"With these points in mind, proposals for solutions, drafts and measures are created quickly and efficiently - the perfect basis for the start of your project! Because everyone knows what needs to be done, how and by when. Nothing stands in the way of a successful project start!","The agency briefing and why it is crucial",{"id":29,"url":301,"email":301,"linktype":302,"fieldtype":303,"cached_url":301},{"type":99,"content":2427},[2428],{"type":102,"content":2429},[2430],{"text":309,"marks":2431},[],[2433],{"_uid":2434,"title":2435,"ogImage":2436,"ogTitle":2435,"component":41,"description":2437,"ogDescription":2437},"97e4dcc2-3153-4136-85f2-17af5bb36d37","We(r)binar: Agency briefing",{"filename":29},"Read this blog post for tips on how to hold efficient project meetings with your agency.","Marketing, Design, Web, Film und Animation",{"id":2440,"alt":29,"name":29,"focus":29,"title":29,"filename":2441,"copyright":29,"fieldtype":39,"is_external_url":34},7176780,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F882df958de\u002Fwb_werbinar_agenturbriefing119.jpg",{"id":2440,"alt":29,"name":29,"focus":29,"title":29,"filename":2441,"copyright":29,"fieldtype":39,"is_external_url":34},"agenturbriefing-der-grundbaustein-fuer-ein-gelungenes-projekt","en\u002Farticles\u002Fagenturbriefing-der-grundbaustein-fuer-ein-gelungenes-projekt",350,[],"6d63de56-21d4-4953-a09b-41cad050474b","2023-04-06T11:41:57.835Z",[],"articles\u002Fagenturbriefing-der-grundbaustein-fuer-ein-gelungenes-projekt",[2452],{"path":2450,"name":46,"lang":51,"published":46},176,[317,6,2455,2456,2457,2458,900,2459],"Services","Techday","Förderung","Design","Neuigkeiten"]