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There, the long direct mailings always had a clear call to action at the end ","text",{"text":108,"type":106,"marks":109},"Call to action ",[110],{"type":111},"bold",{"text":113,"type":106},"at the end. 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That's why the CTA should be as simple as possible. Everything should be explained in simple terms.",{"type":102},{"type":102,"content":191},[192],{"text":193,"type":106},"Example of a call-to-action:",{"type":102,"content":195},[196,198,199],{"text":197,"type":106},"Netflix",{"type":164},{"text":200,"type":106},"\"Sign up for free for one month.\" - Users often don't want to sign up immediately, but want to test the waters first. The ulterior motive is, of course, that potential customers will sign up after the free month.",{"type":102},{"type":102,"content":203},[204,208,209,211,212],{"text":205,"type":106,"marks":206},"But why do CTAs work so well?",[207],{"type":111},{"type":164},{"text":210,"type":106},"They are based on human psychology - if you tell a person exactly what to do, they are more likely to do it.",{"type":164},{"text":213,"type":106},"For them to work, CTAs need to be immediately obvious to visitors and clearly state what they should do.","What a call-to-action is and how it works effectively",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},"office@werbeberg.at","email","multilink",{"type":99,"content":220},[221],{"type":102,"content":222},[223],{"text":224,"marks":225},"You can write us an email or call us. We are looking forward to your message!",[],[227],{"_uid":228,"title":229,"ogImage":230,"ogTitle":229,"component":41,"description":231,"ogDescription":231},"2ebb9dbd-3b89-4349-9312-23dad6e6bc0f","We(r)binar: What is a call-to-action?",{"filename":29},"Find out what a CTA is and why you need one in this blog post!","Design","Contact us","You want to know more?",{"id":236,"alt":29,"name":29,"focus":29,"title":29,"filename":237,"copyright":29,"fieldtype":39,"is_external_url":34},7177385,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fec62db87a1\u002Fhausverwaltung_1920_74.jpg",{"id":236,"alt":29,"name":29,"focus":29,"title":29,"filename":237,"copyright":29,"fieldtype":39,"is_external_url":34},"Contact us now!","was-ein-call-to-action-ist-und-wie-er-effektiv-wirkt","en\u002Farticles\u002Fwas-ein-call-to-action-ist-und-wie-er-effektiv-wirkt",560,[],472997679,"3c6af427-ba33-4724-a29f-48f38c56b2ac","2023-04-06T13:07:51.486Z",[],"articles\u002Fwas-ein-call-to-action-ist-und-wie-er-effektiv-wirkt",[250],{"path":248,"name":46,"lang":51,"published":46},{"name":252,"created_at":253,"published_at":254,"updated_at":255,"id":256,"uuid":257,"content":258,"slug":426,"full_slug":427,"sort_by_date":46,"position":428,"tag_list":429,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":430,"first_published_at":431,"release_id":46,"lang":51,"path":46,"alternates":432,"default_full_slug":433,"translated_slugs":434},"CMYK oder RGB - Was ist der Unterschied","2024-04-04T14:09:27.457Z","2024-11-11T14:39:06.210Z","2024-11-11T14:39:06.247Z",473004913,"336eb52c-1b19-435e-b911-1d1a020402ad",{"_uid":259,"body":260,"text":261,"title":408,"ctaLink":409,"ctaText":410,"pageSeo":416,"category":232,"ctaLabel":233,"ctaTitle":234,"cardImage":422,"component":20,"coverImage":425,"ctaSubTitle":239},"4c0ef29d-cfcc-43fe-aa23-d74e7cecfc67",[],{"type":99,"content":262},[263,270,292,296,297,315,321,347,348,360,364,371,377,397,398,404],{"type":102,"content":264},[265,267,268],{"text":266,"type":106},"Many people think it would be so easy: create a graphic on the PC and simply print it out. But this is exactly where two different color spaces play a very important role: RGB and CMYK.",{"type":164},{"text":269,"type":106},"Both are designations for the mixture of colors.",{"type":102,"content":271},[272,274,278,280,284,286,290],{"text":273,"type":106},"While the",{"text":275,"type":106,"marks":276}," RGB color model",[277],{"type":111},{"text":279,"type":106}," ",{"text":281,"type":106,"marks":282},"purely for digital work",[283],{"type":111},{"text":285,"type":106}," on the web or directly on the PC, the ",{"text":287,"type":106,"marks":288},"CMYK model is used for print products",[289],{"type":111},{"text":291,"type":106}," products. The colors differ massively. There is a reason for this:",{"type":102,"content":293},[294],{"text":295,"type":106},"RGB colors are so-called \"light colors\" and are created on the screen, while CMYK colors consist of real colors.",{"type":102},{"type":102,"content":298},[299,303,304,306,307,309,313],{"text":300,"type":106,"marks":301},"RGB - red, green, blue.",[302],{"type":111},{"type":164},{"text":305,"type":106},"This is an additive color model, which means that the more colors are mixed together, the brighter the hue becomes. If you mix all three colors together - at the highest value (100%) - you get a pure white.",{"type":164},{"text":308,"type":106},"The colors result from the mixing of light. This is why RGB is also called ",{"text":310,"type":106,"marks":311},"Light colors",[312],{"type":111},{"text":314,"type":106},".",{"type":102,"content":316},[317],{"text":318,"type":106,"marks":319},"Usage",[320],{"type":111},{"type":115,"content":322},[323,329,335,341],{"type":118,"content":324},[325],{"type":102,"content":326},[327],{"text":328,"type":106},"Web & app design: icons, buttons, graphics",{"type":118,"content":330},[331],{"type":102,"content":332},[333],{"text":334,"type":106},"Branding: Online logos and advertisements",{"type":118,"content":336},[337],{"type":102,"content":338},[339],{"text":340,"type":106},"Social media: Images for posts, cover images, etc.",{"type":118,"content":342},[343],{"type":102,"content":344},[345],{"text":346,"type":106},"Visual content such as videos, digital graphics, photos for websites",{"type":102},{"type":102,"content":349},[350,354,355,357,358],{"text":351,"type":106,"marks":352},"CMYK - Cyan, Magenta, Yellow, Key.",[353],{"type":111},{"type":164},{"text":356,"type":106},"The \"Key\" in CMYK stands for Key Color (black). This is the color space for professionally printed media.",{"type":164},{"text":359,"type":106},"Normally, printing is done on a white background. The more color is applied here, the darker the result. This is why CMYK, unlike RGB, is a subtractive color space.",{"type":102,"content":361},[362],{"text":363,"type":106},"However, if you mix cyan, magenta and yellow to 100% each, you do not get a true black, which is why the \"key color\", i.e. black, was included here.",{"type":102,"content":365},[366,368,369],{"text":367,"type":106},"In the printing process, each individual color is printed on the paper one after the other. Depending on the ratio, colors can be obtained in a wide variety of shades.",{"type":164},{"text":370,"type":106},"On screen, these nuances are even more extensive, whereas in print, far fewer colors can be produced. This is why the CMYK color space is smaller than that of RGB.",{"type":102,"content":372},[373],{"text":374,"type":106,"marks":375},"Uses",[376],{"type":111},{"type":115,"content":378},[379,385,391],{"type":118,"content":380},[381],{"type":102,"content":382},[383],{"text":384,"type":106},"Branding: business cards, stationery, etc.",{"type":118,"content":386},[387],{"type":102,"content":388},[389],{"text":390,"type":106},"Advertising materials: flyers, posters, brochures, etc.",{"type":118,"content":392},[393],{"type":102,"content":394},[395],{"text":396,"type":106},"Editorial: books, magazines, newspapers",{"type":102},{"type":102,"content":399},[400],{"text":401,"type":106,"marks":402},"But what happens if you choose the wrong color space?",[403],{"type":111},{"type":102,"content":405},[406],{"text":407,"type":106},"Printers can only use CMYK. Therefore, all designs, images and graphics that are to be printed should be created in CMYK. RGB data must therefore first be converted for printing purposes. Since not all colors can be transferred one-to-one from RGB to CMYK (as the CMYK color space is smaller), color shifts may occur.","CMYK or RGB - what's the difference?",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":411},[412],{"type":102,"content":413},[414],{"text":224,"marks":415},[],[417],{"_uid":418,"title":419,"ogImage":420,"ogTitle":419,"component":41,"description":421,"ogDescription":421},"59a6cf99-57ec-4dd1-838d-dc5ca61e1eba","We(r)binar: CMYK or RGB?",{"filename":29},"What's the difference? 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You could say that the website is like an online business card. This is precisely why an unmaintained website can have a negative impact on the company.",{"type":164},{"text":459,"type":106},"However, website maintenance is not only important for potential customers; being up-to-date also plays a major role for search engines when it comes to a good ranking. The more up-to-date a website is, the higher the probability of achieving a good ranking. Websites that search engines think offer users an optimal user experience are placed higher in the search results lists.",{"type":102},{"type":102,"content":462},[463],{"text":464,"type":106,"marks":465},"What does website maintenance involve?",[466],{"type":111},{"type":115,"content":468},[469,475,481,487,493,499],{"type":118,"content":470},[471],{"type":102,"content":472},[473],{"text":474,"type":106},"Deposit SSL certificate - if it is not already available",{"type":118,"content":476},[477],{"type":102,"content":478},[479],{"text":480,"type":106},"Inserting, exchanging and editing images and videos",{"type":118,"content":482},[483],{"type":102,"content":484},[485],{"text":486,"type":106},"Publish current content",{"type":118,"content":488},[489],{"type":102,"content":490},[491],{"text":492,"type":106},"Updating the privacy policy and, if necessary, the legal notice",{"type":118,"content":494},[495],{"type":102,"content":496},[497],{"text":498,"type":106},"Carry out data backups and updates",{"type":118,"content":500},[501],{"type":102,"content":502},[503],{"text":504,"type":106},"Fix errors",{"type":102},{"type":102,"content":507},[508],{"text":509,"type":106},"Of course, if you have the necessary knowledge, you can do all of this yourself - but let's be honest: how much time is left over at the end of the day for the extensive maintenance of a website in addition to daily activities, opening hours, appointments and phone calls? Outsourcing website maintenance therefore makes a lot of sense, as it saves a lot of work and time, which can then be done by a professional.",{"type":102},{"type":102,"content":512},[513,517,518],{"text":514,"type":106,"marks":515},"How often should website maintenance be carried out?",[516],{"type":111},{"type":164},{"text":519,"type":106},"Maintenance work is usually carried out at least once a month and can take several hours, depending on what needs to be done.",{"type":102},{"type":102,"content":522},[523,527,528],{"text":524,"type":106,"marks":525},"Exceptions to website maintenance",[526],{"type":111},{"type":164},{"text":529,"type":106},"One-pagers and landing pages that were created purely for a specific campaign do not normally pursue any long-term goals. Therefore, they do not necessarily need to be maintained.","Website maintenance and support",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":533},[534],{"type":102,"content":535},[536],{"text":224,"marks":537},[],[539],{"_uid":540,"title":541,"ogImage":542,"ogTitle":541,"component":41,"description":543,"ogDescription":543},"28b2c9ef-7c12-4d39-acd1-9b71d7b2e464","We(r)binar: Website maintenance & support",{"filename":29},"You can find out why website support and maintenance are so important in this article","Web",{"id":546,"alt":29,"name":29,"focus":29,"title":29,"filename":547,"copyright":29,"fieldtype":39,"is_external_url":34},7177201,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F78650812d9\u002Fwb_werbinar_webseitenbetreuung.jpg",{"id":546,"alt":29,"name":29,"focus":29,"title":29,"filename":547,"copyright":29,"fieldtype":39,"is_external_url":34},"webseitenpflege-und-betreuung","en\u002Farticles\u002Fwebseitenpflege-und-betreuung",540,[],"1eeab833-149b-4b50-8abd-079d6e87b4c4","2023-04-06T13:05:44.667Z",[],"articles\u002Fwebseitenpflege-und-betreuung",[558],{"path":556,"name":46,"lang":51,"published":46},{"name":560,"created_at":561,"published_at":562,"updated_at":563,"id":564,"uuid":565,"content":566,"slug":801,"full_slug":802,"sort_by_date":46,"position":803,"tag_list":804,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":805,"first_published_at":806,"release_id":46,"lang":51,"path":46,"alternates":807,"default_full_slug":808,"translated_slugs":809},"Was sind Schmuckfarben?","2024-04-04T14:09:24.673Z","2024-11-11T14:39:05.530Z","2024-11-11T14:39:05.580Z",473004692,"71681984-f0c7-4afd-a05c-434c268fe930",{"_uid":567,"body":568,"text":569,"title":783,"ctaLink":784,"ctaText":785,"pageSeo":791,"category":232,"ctaLabel":233,"ctaTitle":234,"cardImage":797,"component":20,"coverImage":800,"ctaSubTitle":239},"ddfd79f2-a18f-4f6f-b7db-9849848ad5ae",[],{"type":99,"content":570},[571,628,646,647,663,664,676,677,708,734,735,764,778],{"type":102,"content":572},[573,575,583,589,593,595,599,601,605,607,611,613,617,619,620,622,626],{"text":574,"type":106},"In print, as in the",{"text":279,"type":106,"marks":576},[577],{"type":578,"attrs":579},"link",{"href":580,"uuid":29,"anchor":29,"custom":29,"target":581,"linktype":582},"\u002Fblog\u002Fcmyk_rgb_unterschied\u002F","_self","url",{"text":584,"type":106,"marks":585},"last article",[586,588],{"type":578,"attrs":587},{"href":580,"uuid":29,"anchor":29,"custom":29,"target":581,"linktype":582},{"type":111},{"text":279,"type":106,"marks":590},[591],{"type":578,"attrs":592},{"href":580,"uuid":29,"anchor":29,"custom":29,"target":581,"linktype":582},{"text":594,"type":106},"the CMYK color space is used. This involves four colors - ",{"text":596,"type":106,"marks":597},"C",[598],{"type":111},{"text":600,"type":106},"yan, ",{"text":602,"type":106,"marks":603},"M",[604],{"type":111},{"text":606,"type":106},"agenta, ",{"text":608,"type":106,"marks":609},"Y",[610],{"type":111},{"text":612,"type":106},"ellow and ",{"text":614,"type":106,"marks":615},"K",[616],{"type":111},{"text":618,"type":106},"ey (Schwarz).",{"type":164},{"text":621,"type":106},"In addition, however, so-called ",{"text":623,"type":106,"marks":624},"Spot colors ",[625],{"type":111},{"text":627,"type":106},"can be used.",{"type":102,"content":629},[630,632,636,637,638,640,644],{"text":631,"type":106},"In contrast to the usual quadruple printing, spot colors are not created by superimposing cyan, magenta, yellow and key (black), but are actually ",{"text":633,"type":106,"marks":634},"own printing inks",[635],{"type":111},{"text":314,"type":106},{"type":164},{"text":639,"type":106},"There are various manufacturers of these special colors, but the best known is the \"",{"text":641,"type":106,"marks":642},"Pantone",[643],{"type":111},{"text":645,"type":106},"\". This brand created its own color system in 1963, which defines and identifies a wide variety of color nuances that can be matched and exchanged worldwide. Another special feature of these colors is that they appear purer and stronger than CMYK colors.",{"type":102},{"type":102,"content":648},[649,651,655,657,661],{"text":650,"type":106},"The colors are presented in separate ring binders and color fans, which can be purchased from the manufacturer. As the effect of colors can vary on different types of paper, these fans are available in different versions. For example for ",{"text":652,"type":106,"marks":653},"coated papers (coated)",[654],{"type":111},{"text":656,"type":106}," or for ",{"text":658,"type":106,"marks":659},"uncoated papers (uncoated)",[660],{"type":111},{"text":662,"type":106},". Thanks to these color fans, it is guaranteed that the selected colors always look the same in print.",{"type":102},{"type":102,"content":665},[666,670,671,673,674],{"text":667,"type":106,"marks":668},"Use",[669],{"type":111},{"type":164},{"text":672,"type":106},"Pantone colors are particularly popular in company logos because, as already mentioned, the Pantone color guarantees that the selected color will always look the same, no matter where it is printed.",{"type":164},{"text":675,"type":106},"Neon colors or colors with a metallic look can also be reproduced, which is not possible with CMYK.",{"type":102},{"type":102,"content":678},[679,683,685,689,691,694,696,700,702,703,705,706],{"text":680,"type":106,"marks":681},"HKS ",[682],{"type":111},{"text":684,"type":106},"- ",{"text":686,"type":106,"marks":687},"H",[688],{"type":111},{"text":690,"type":106},"ostmann-Steinberg printing inks, ",{"text":614,"type":106,"marks":692},[693],{"type":111},{"text":695,"type":106},"ast + Ehinger Druckfarben and H.",{"text":697,"type":106,"marks":698}," S",[699],{"type":111},{"text":701,"type":106},"chmincke & Co.",{"type":164},{"text":704,"type":106},"These spot colors are mainly used in Germany, in contrast to Pantone, which is used worldwide.",{"type":164},{"text":707,"type":106},"There are also different subdivisions of HKS:",{"type":115,"content":709},[710,716,722,728],{"type":118,"content":711},[712],{"type":102,"content":713},[714],{"text":715,"type":106},"K - art paper (coated),",{"type":118,"content":717},[718],{"type":102,"content":719},[720],{"text":721,"type":106},"N - uncoated paper (uncoated),",{"type":118,"content":723},[724],{"type":102,"content":725},[726],{"text":727,"type":106},"Z - newsprint and",{"type":118,"content":729},[730],{"type":102,"content":731},[732],{"text":733,"type":106},"E - continuous paper",{"type":102},{"type":102,"content":736},[737,741,743,747,749,753,755,759,761,762],{"text":738,"type":106,"marks":739},"RAL",[740],{"type":111},{"text":742,"type":106}," - ",{"text":744,"type":106,"marks":745},"R",[746],{"type":111},{"text":748,"type":106},"eichs-",{"text":750,"type":106,"marks":751},"A",[752],{"type":111},{"text":754,"type":106},"committee for ",{"text":756,"type":106,"marks":757},"L",[758],{"type":111},{"text":760,"type":106},"delivery conditions",{"type":164},{"text":763,"type":106},"These colors are mainly used in the metal industry for paintwork or vehicle lettering. The RAL colors are paint colors, which are also subdivided into:",{"type":115,"content":765},[766,772],{"type":118,"content":767},[768],{"type":102,"content":769},[770],{"text":771,"type":106},"RAL 841 GL - colors with a glossy surface and",{"type":118,"content":773},[774],{"type":102,"content":775},[776],{"text":777,"type":106},"RAL 840 HR - colors with a matt surface",{"type":102,"content":779},[780,781],{"type":164},{"text":782,"type":106},"The special colors also include the scratch-off colors of PIN allocations, gold, silver and metal colors, as well as neon colors.","What are spot colors?",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":786},[787],{"type":102,"content":788},[789],{"text":224,"marks":790},[],[792],{"_uid":793,"title":794,"ogImage":795,"ogTitle":794,"component":41,"description":796,"ogDescription":796},"3afb70c1-e592-4915-a93a-640ecc9f7510","We(r)binar: What are spot colours?",{"filename":29},"What is it, who needs it and what are the benefits of spot colours?",{"id":798,"alt":29,"name":29,"focus":29,"title":29,"filename":799,"copyright":29,"fieldtype":39,"is_external_url":34},7177197,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Fe269f2e197\u002Fwb_werbina_schmuckfarben.jpg",{"id":798,"alt":29,"name":29,"focus":29,"title":29,"filename":799,"copyright":29,"fieldtype":39,"is_external_url":34},"was-sind-schmuckfarben","en\u002Farticles\u002Fwas-sind-schmuckfarben",530,[],"05bfdc31-bcab-4dbd-b933-95bfe6c63cba","2023-04-06T13:04:46.110Z",[],"articles\u002Fwas-sind-schmuckfarben",[810],{"path":808,"name":46,"lang":51,"published":46},{"name":812,"created_at":813,"published_at":814,"updated_at":815,"id":816,"uuid":817,"content":818,"slug":968,"full_slug":969,"sort_by_date":46,"position":970,"tag_list":971,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":972,"first_published_at":973,"release_id":46,"lang":51,"path":46,"alternates":974,"default_full_slug":975,"translated_slugs":976},"Kinowerbung - lohnt sich das?","2024-04-04T14:09:23.445Z","2024-11-11T14:39:05.196Z","2024-11-11T14:39:05.251Z",473004660,"305d1750-76e7-4868-a225-09911f1becdc",{"_uid":819,"body":820,"text":821,"title":949,"ctaLink":950,"ctaText":951,"pageSeo":957,"category":963,"ctaLabel":233,"ctaTitle":234,"cardImage":964,"component":20,"coverImage":967,"ctaSubTitle":239},"8d2385cf-8389-478f-826b-37e67e310c2d",[],{"type":99,"content":822},[823,836,837,847,854,855,865,875,876,886,893,894,904,911,912,918,944,945],{"type":102,"content":824},[825,827,834],{"text":826,"type":106},"Especially in the area of apprentice recruitment and ",{"text":828,"type":106,"marks":829},"Employer branding",[830,833],{"type":578,"attrs":831},{"href":832,"uuid":29,"anchor":29,"custom":29,"target":581,"linktype":582},"\u002Fblog\u002Femployer-branding\u002F",{"type":111},{"text":835,"type":106}," advertising in cinemas is particularly suitable. This is because the young target group in particular is addressed directly where they are.",{"type":102},{"type":115,"content":838},[839],{"type":118,"content":840},[841],{"type":102,"content":842},[843],{"text":844,"type":106,"marks":845},"Who is cinema advertising suitable for?",[846],{"type":111},{"type":102,"content":848},[849,851,852],{"text":850,"type":106},"In principle, any company can advertise on the big screen.",{"type":164},{"text":853,"type":106},"Cinema advertising is so worthwhile for regional companies because the visitors usually come from the region and already correspond to the ideal target group in terms of location. The advertising medium is particularly interesting for addressing end customers, which is why B2B companies benefit less from it.",{"type":102},{"type":115,"content":856},[857],{"type":118,"content":858},[859],{"type":102,"content":860},[861],{"text":862,"type":106,"marks":863},"The right timing",[864],{"type":111},{"type":102,"content":866},[867,869,870,872,873],{"text":868,"type":106},"The target group again plays a major role in cinema advertising. Although the advertising spot is spread more widely here, if you know a few factors such as location, times and genres of films, you know exactly where and how to reach the target group.",{"type":164},{"text":871,"type":106},"After all, visitors to a small cinema are very different to those of a megaplex, children and senior citizens are more likely to be found in cinemas in the afternoon, while other people are there at blockbuster time.",{"type":164},{"text":874,"type":106},"The ability to plan in detail is a great advantage overall.",{"type":102},{"type":115,"content":877},[878],{"type":118,"content":879},[880],{"type":102,"content":881},[882],{"text":883,"type":106,"marks":884},"Exclusivity",[885],{"type":111},{"type":102,"content":887},[888,890,891],{"text":889,"type":106},"In the cinema, the big screen commands undivided attention. This exclusivity is positive for advertising. Before the movie starts, most of the audience is already present in the cinema, seated comfortably and provided with snacks. So the commercials can begin.",{"type":164},{"text":892,"type":106},"The advertising before the actual film is simply part of the movie and is viewed more positively by the audience than any other advertising in everyday life. The alternation between commercials and trailers for new films makes the whole thing more exciting.",{"type":102},{"type":115,"content":895},[896],{"type":118,"content":897},[898],{"type":102,"content":899},[900],{"text":901,"type":106,"marks":902},"Big emotions for the big screen",[903],{"type":111},{"type":102,"content":905},[906,908,909],{"text":907,"type":106},"Big screen, darkness, Dolby surround sound - these conditions allow viewers to experience their emotions even more intensely.",{"type":164},{"text":910,"type":106},"Cinema-goers are prepared for big things, which is why advertising clips should be designed accordingly.",{"type":102},{"type":102,"content":913},[914],{"text":915,"type":106,"marks":916},"Cinema advertising is:",[917],{"type":111},{"type":115,"content":919},[920,926,932,938],{"type":118,"content":921},[922],{"type":102,"content":923},[924],{"text":925,"type":106},"can be planned efficiently - thanks in part to the target group-specific selection of films,",{"type":118,"content":927},[928],{"type":102,"content":929},[930],{"text":931,"type":106},"has a positive impact on brand awareness,",{"type":118,"content":933},[934],{"type":102,"content":935},[936],{"text":937,"type":106},"guarantees full awareness thanks to the lack of ad blocks, which are often used when streaming at home,",{"type":118,"content":939},[940],{"type":102,"content":941},[942],{"text":943,"type":106},"and much more.",{"type":102},{"type":102,"content":946},[947],{"text":948,"type":106},"Do you finally want to see your own advertising film on the big screen? We will be happy to advise you - contact us now!","Cinema advertising - is it worth it?",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":952},[953],{"type":102,"content":954},[955],{"text":224,"marks":956},[],[958],{"_uid":959,"title":960,"ogImage":961,"ogTitle":960,"component":41,"description":962,"ogDescription":962},"258fb3c5-b33d-4caa-8050-d111f9d8e1f6","We(r)binar: cinema advertising - is it worth it?",{"filename":29},"Who is cinema advertising suitable for? What are the advantages? Find out in this article!","Marketing, Film und Animation",{"id":965,"alt":29,"name":29,"focus":29,"title":29,"filename":966,"copyright":29,"fieldtype":39,"is_external_url":34},7177189,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Faa8bb665a9\u002Fwb_werbinar_kinowerbung.jpg",{"id":965,"alt":29,"name":29,"focus":29,"title":29,"filename":966,"copyright":29,"fieldtype":39,"is_external_url":34},"kinowerbung-lohnt-sich-das","en\u002Farticles\u002Fkinowerbung-lohnt-sich-das",520,[],"67a91111-d176-4197-9a89-a7b1f53a7049","2023-04-06T13:03:51.157Z",[],"articles\u002Fkinowerbung-lohnt-sich-das",[977],{"path":975,"name":46,"lang":51,"published":46},{"name":979,"created_at":980,"published_at":981,"updated_at":982,"id":983,"uuid":984,"content":985,"slug":1103,"full_slug":1104,"sort_by_date":46,"position":1105,"tag_list":1106,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1107,"first_published_at":1108,"release_id":46,"lang":51,"path":46,"alternates":1109,"default_full_slug":1110,"translated_slugs":1111},"StartUps: Geschäftsausstattung","2024-04-04T14:09:22.007Z","2024-11-11T14:39:04.861Z","2024-11-11T14:39:04.904Z",473004539,"c6ceaff8-527c-41b1-9896-339149eb9650",{"_uid":986,"body":987,"text":988,"title":1084,"ctaLink":1085,"ctaText":1086,"pageSeo":1092,"category":1098,"ctaLabel":233,"ctaTitle":234,"cardImage":1099,"component":20,"coverImage":1102,"ctaSubTitle":239},"aa15903a-4b83-4d39-b38a-c541c9fd6781",[],{"type":99,"content":989},[990,1000,1019,1020,1030,1034,1035,1045,1064,1065,1075,1079,1080],{"type":115,"content":991},[992],{"type":118,"content":993},[994],{"type":102,"content":995},[996],{"text":997,"type":106,"marks":998},"The basis",[999],{"type":111},{"type":102,"content":1001},[1002,1004,1011,1013,1014,1016,1017],{"text":1003,"type":106},"First of all, it is important to define the target group and develop a complete, coherent ",{"text":1005,"type":106,"marks":1006},"Corporate design",[1007,1010],{"type":578,"attrs":1008},{"href":1009,"uuid":29,"anchor":29,"target":581,"linktype":582},"\u002Fblog\u002Fdesign-guidelines\u002F",{"type":111},{"text":1012,"type":106}," design. Because only if this runs like a red thread through the entire appearance will the company appear authentic, competent and professional.",{"type":164},{"text":1015,"type":106},"The corporate design is one of the most important factors in ensuring the recognition value of the company.",{"type":164},{"text":1018,"type":106},"To name a few of the most important elements of the corporate design, the colors, fonts and logo are defined or created.",{"type":102},{"type":115,"content":1021},[1022],{"type":118,"content":1023},[1024],{"type":102,"content":1025},[1026],{"text":1027,"type":106,"marks":1028},"The classic business stationery",[1029],{"type":111},{"type":102,"content":1031},[1032],{"text":1033,"type":106},"Business cards, stationery, envelopes, invoice forms. The contingent of business equipment is very individual and can be expanded depending on the industry and budget. It is crucial that everything corresponds to the corporate design in order to create a uniform, cohesive image when viewed side by side, for example.",{"type":102},{"type":115,"content":1036},[1037],{"type":118,"content":1038},[1039],{"type":102,"content":1040},[1041],{"text":1042,"type":106,"marks":1043},"Must-have: business cards",[1044],{"type":111},{"type":102,"content":1046},[1047,1049,1050,1052,1053,1055,1062],{"text":1048,"type":106},"Especially as a start-up, sole trader or freelancer, you can stand out from the competition with a professional appearance and leave a lasting impression. That's why a business card that impresses with its high quality and outstanding design is essential.",{"type":164},{"text":1051,"type":106},"It makes sense to have professional business cards even before the company is founded - because this allows you to make your first customer contacts before you really get started.",{"type":164},{"text":1054,"type":106},"A detailed article on business cards can be found ",{"text":1056,"type":106,"marks":1057},"HERE ",[1058,1061],{"type":578,"attrs":1059},{"href":1060,"uuid":29,"anchor":29,"target":581,"linktype":582},"\u002Fblog\u002Fdie-visitenkarte\u002F",{"type":111},{"text":1063,"type":106},"to find.",{"type":102},{"type":115,"content":1066},[1067],{"type":118,"content":1068},[1069],{"type":102,"content":1070},[1071],{"text":1072,"type":106,"marks":1073},"Means of communication",[1074],{"type":111},{"type":102,"content":1076},[1077],{"text":1078,"type":106},"A successful corporate design combined with high-quality materials turns business stationery into an upscale means of communication. It conveys self-esteem - for the company as well as the recipient.",{"type":102},{"type":102,"content":1081},[1082],{"text":1083,"type":106},"Get started with your individual business stationery - we will be happy to advise you and create your optimal appearance.","StartUps: Business equipment",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1087},[1088],{"type":102,"content":1089},[1090],{"text":224,"marks":1091},[],[1093],{"_uid":1094,"title":1095,"ogImage":1096,"ogTitle":1095,"component":41,"description":1097,"ogDescription":1097},"b14724c1-bcc4-47ec-96d7-d1e1e32ff39d","We(r)binar: Business equipment",{"filename":29},"Getting started with your own business - you can read all about what you need in this blog post!","Marketing",{"id":1100,"alt":29,"name":29,"focus":29,"title":29,"filename":1101,"copyright":29,"fieldtype":39,"is_external_url":34},7177175,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F94876bd25b\u002Fwb_werbinar_geschaeftsausstattung-1.jpg",{"id":1100,"alt":29,"name":29,"focus":29,"title":29,"filename":1101,"copyright":29,"fieldtype":39,"is_external_url":34},"startups-geschaeftsausstattung","en\u002Farticles\u002Fstartups-geschaeftsausstattung",510,[],"c668cd43-1bbf-4d0b-bd88-dcf960b878eb","2023-04-06T13:03:01.583Z",[],"articles\u002Fstartups-geschaeftsausstattung",[1112],{"path":1110,"name":46,"lang":51,"published":46},{"name":1114,"created_at":1115,"published_at":1116,"updated_at":1117,"id":1118,"uuid":1119,"content":1120,"slug":1202,"full_slug":1203,"sort_by_date":46,"position":1204,"tag_list":1205,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1206,"first_published_at":1207,"release_id":46,"lang":51,"path":46,"alternates":1208,"default_full_slug":1209,"translated_slugs":1210},"Storytelling im Marketing","2024-04-04T14:09:20.638Z","2024-11-11T14:39:04.520Z","2024-11-11T14:39:04.555Z",473004491,"6c46a3f5-1994-4767-baac-c9038de87b9b",{"_uid":1121,"body":1122,"text":1123,"title":1184,"ctaLink":1185,"ctaText":1186,"pageSeo":1192,"category":1098,"ctaLabel":233,"ctaTitle":234,"cardImage":1198,"component":20,"coverImage":1201,"ctaSubTitle":239},"2a5de292-2982-4678-956a-160ece83aefa",[],{"type":99,"content":1124},[1125,1132,1139,1140,1150,1154,1164,1175,1176],{"type":102,"content":1126},[1127,1129,1130],{"text":1128,"type":106},"Why? Quite simply. Stories appeal to the whole person: to their mind and their emotions.",{"type":164},{"text":1131,"type":106},"Stories draw the audience into the narrative and give the mind a decisive kick when deciding on a product or brand.",{"type":102,"content":1133},[1134,1136,1137],{"text":1135,"type":106},"There are different types of storytelling.",{"type":164},{"text":1138,"type":106},"The most important ones in the field of marketing are",{"type":102},{"type":115,"content":1141},[1142],{"type":118,"content":1143},[1144],{"type":102,"content":1145},[1146],{"text":1147,"type":106,"marks":1148},"Company Story",[1149],{"type":111},{"type":102,"content":1151},[1152],{"text":1153,"type":106},"This tells the story of how a company came into being. The most important milestones that have been achieved, reports of feelings and experiences - listeners can identify much better with the company and the person behind it.",{"type":115,"content":1155},[1156],{"type":118,"content":1157},[1158],{"type":102,"content":1159},[1160],{"text":1161,"type":106,"marks":1162},"Product story",[1163],{"type":111},{"type":102,"content":1165},[1166,1168,1169,1173],{"text":1167,"type":106},"What characterizes a product? What special experiences were there during development?",{"type":164},{"text":1170,"type":106,"marks":1171},"Application story",[1172],{"type":111},{"text":1174,"type":106},"how should this product be used - how should it not be used? How-to videos or infographics work particularly well here. By creating a real-life situation, viewers get the feeling that they need this product themselves.",{"type":102},{"type":102,"content":1177},[1178,1180],{"text":1179,"type":106},"Storytelling in marketing does not focus on the facts, but combines them with the emotional persuasiveness of good stories. It turns customers into fans whose feelings for the brand or product are strong. ",{"text":1181,"type":106,"marks":1182},"That's what makes it so successful.",[1183],{"type":111},"Storytelling in marketing",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1187},[1188],{"type":102,"content":1189},[1190],{"text":224,"marks":1191},[],[1193],{"_uid":1194,"title":1195,"ogImage":1196,"ogTitle":1195,"component":41,"description":1197,"ogDescription":1197},"0c2b9fde-787c-4b81-aafa-58b617601e86","We(r)binar: Storytelling in marketing",{"filename":29},"If you don't tell stories today to sell products or publicise brands, you'll be history tomorrow. Read our blog post to find out what you need to know for your storytelling!",{"id":1199,"alt":29,"name":29,"focus":29,"title":29,"filename":1200,"copyright":29,"fieldtype":39,"is_external_url":34},7177141,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F3fce361575\u002Fwb_werbinar_storytelling.jpg",{"id":1199,"alt":29,"name":29,"focus":29,"title":29,"filename":1200,"copyright":29,"fieldtype":39,"is_external_url":34},"storytelling-im-marketing","en\u002Farticles\u002Fstorytelling-im-marketing",500,[],"45d095ef-2397-469d-a41c-8d9ec9de8c6f","2023-04-06T13:02:15.258Z",[],"articles\u002Fstorytelling-im-marketing",[1211],{"path":1209,"name":46,"lang":51,"published":46},{"name":1213,"created_at":1214,"published_at":1215,"updated_at":1216,"id":1217,"uuid":1218,"content":1219,"slug":1364,"full_slug":1365,"sort_by_date":46,"position":1366,"tag_list":1367,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1368,"first_published_at":1369,"release_id":46,"lang":51,"path":46,"alternates":1370,"default_full_slug":1371,"translated_slugs":1372},"POS - Point-of-Sale Marketing","2024-04-04T14:09:19.446Z","2024-11-11T14:39:04.288Z","2024-11-11T14:39:04.379Z",473004389,"2109fd35-67e3-4bfb-880a-0981eae97d83",{"_uid":1220,"body":1221,"text":1222,"title":1345,"ctaLink":1346,"ctaText":1347,"pageSeo":1353,"category":1359,"ctaLabel":233,"ctaTitle":234,"cardImage":1360,"component":20,"coverImage":1363,"ctaSubTitle":239},"38f5aa8d-7b94-4c3e-9831-8cdef736a41e",[],{"type":99,"content":1223},[1224,1228,1229,1236,1237,1246,1272,1273,1282,1283,1289,1299,1303,1313,1317,1327,1331,1341],{"type":102,"content":1225},[1226],{"text":1227,"type":106},"Just quickly running a few necessary errands - in the end, the shopping bag is much fuller than planned. I'm sure we've all experienced this at some point. This usually doesn't happen by chance and is thanks to POS marketing.",{"type":102},{"type":102,"content":1230},[1231,1233,1234],{"text":1232,"type":106},"POS stands for point-of-sale marketing and is a method of influencing purchasing decisions directly at the point of sale. The aim is to convince customers of products directly at the point of sale through promotional measures and activities and thus generate additional sales.",{"type":164},{"text":1235,"type":106},"When a consumer visits a store, he or she has already made the most important decision: The purchase decision - he or she has the intention to buy something. Accordingly, there is a good chance that other products will attract the customer's attention and encourage him or her to make impulse purchases. The hurdle to purchase is very low at this moment, a small gesture is enough - and for this often only a small incentive is enough, which is already convinced by a favorable placement of the product or simply the price.",{"type":102},{"type":102,"content":1238},[1239,1243,1244],{"text":1240,"type":106,"marks":1241},"Create added value",[1242],{"type":111},{"type":164},{"text":1245,"type":106},"The customer benefit should be clearly recognizable, which is why you should consider measures that offer the consumer something and clearly demonstrate precisely this advantage.",{"type":115,"content":1247},[1248,1254,1260,1266],{"type":118,"content":1249},[1250],{"type":102,"content":1251},[1252],{"text":1253,"type":106},"Set offers",{"type":118,"content":1255},[1256],{"type":102,"content":1257},[1258],{"text":1259,"type":106},"Vouchers or coupons",{"type":118,"content":1261},[1262],{"type":102,"content":1263},[1264],{"text":1265,"type":106},"Discount promotions or codes (for example, from a certain purchase value)",{"type":118,"content":1267},[1268],{"type":102,"content":1269},[1270],{"text":1271,"type":106},"Add-ons",{"type":102},{"type":102,"content":1274},[1275,1279,1280],{"text":1276,"type":106,"marks":1277},"POS in online marketing",[1278],{"type":111},{"type":164},{"text":1281,"type":106},"The online store is the flagship of every online retailer - there are already countless of them. Competition is therefore fierce.",{"type":102},{"type":102,"content":1284},[1285],{"text":1286,"type":106,"marks":1287},"Tricks in online POS marketing",[1288],{"type":111},{"type":115,"content":1290},[1291],{"type":118,"content":1292},[1293],{"type":102,"content":1294},[1295],{"text":1296,"type":106,"marks":1297},"Seals of approval and certificates",[1298],{"type":111},{"type":102,"content":1300},[1301],{"text":1302,"type":106},"Trustworthiness is strengthened by clearly visible quality seals, seals of approval and certificates and shows the customer that the online store is reputable.",{"type":115,"content":1304},[1305],{"type":118,"content":1306},[1307],{"type":102,"content":1308},[1309],{"text":1310,"type":106,"marks":1311},"Voucher codes",[1312],{"type":111},{"type":102,"content":1314},[1315],{"text":1316,"type":106},"Many online shoppers are impulse buyers. And to encourage these impulse purchases, the use of voucher or discount codes can be very helpful. If someone also saves 10% with a discount code, for example, they will most likely buy another item for the money saved.",{"type":115,"content":1318},[1319],{"type":118,"content":1320},[1321],{"type":102,"content":1322},[1323],{"text":1324,"type":106,"marks":1325},"Detailed information",[1326],{"type":111},{"type":102,"content":1328},[1329],{"text":1330,"type":106},"Detailed descriptions make it much easier for potential buyers to make a purchase decision. Search engine-optimized texts are a clear advantage here, as they have a positive impact on visibility in search results. This can drive up webshop traffic without any advertising.",{"type":115,"content":1332},[1333],{"type":118,"content":1334},[1335],{"type":102,"content":1336},[1337],{"text":1338,"type":106,"marks":1339},"Rich media content",[1340],{"type":111},{"type":102,"content":1342},[1343],{"text":1344,"type":106},"This involves 3D photos, video clips or operating demonstrations. Potential buyers are in virtual stores and cannot touch or try out the products - so any means that allow customers to better imagine the products are helpful.","POS - Point of Sale Marketing",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1348},[1349],{"type":102,"content":1350},[1351],{"text":224,"marks":1352},[],[1354],{"_uid":1355,"title":1356,"ogImage":1357,"ogTitle":1356,"component":41,"description":1358,"ogDescription":1358},"99b892fb-2777-45e7-85d3-3f978f5f14b0","We(r)binar: POS marketing",{"filename":29},"Find out what point of sale marketing is in this blog post!","Marketing, Web",{"id":1361,"alt":29,"name":29,"focus":29,"title":29,"filename":1362,"copyright":29,"fieldtype":39,"is_external_url":34},7177128,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F13fcdabc6e\u002Fwb_werbinar_pos-2.jpg",{"id":1361,"alt":29,"name":29,"focus":29,"title":29,"filename":1362,"copyright":29,"fieldtype":39,"is_external_url":34},"pos-point-of-sale-marketing","en\u002Farticles\u002Fpos-point-of-sale-marketing",490,[],"a481a01b-9ec0-48f6-a939-2eeac28a7fca","2023-04-06T13:01:16.438Z",[],"articles\u002Fpos-point-of-sale-marketing",[1373],{"path":1371,"name":46,"lang":51,"published":46},{"name":1375,"created_at":1376,"published_at":1377,"updated_at":1378,"id":1379,"uuid":1380,"content":1381,"slug":1479,"full_slug":1480,"sort_by_date":46,"position":1481,"tag_list":1482,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1483,"first_published_at":1484,"release_id":46,"lang":51,"path":46,"alternates":1485,"default_full_slug":1486,"translated_slugs":1487},"Verpackungsdesign","2024-04-04T14:09:17.987Z","2024-11-11T14:39:03.879Z","2024-11-11T14:39:03.905Z",473004375,"0b4084a4-4072-41d0-80ed-03191e3509c5",{"_uid":1382,"body":1383,"text":1384,"title":1461,"ctaLink":1462,"ctaText":1463,"pageSeo":1469,"category":232,"ctaLabel":233,"ctaTitle":234,"cardImage":1475,"component":20,"coverImage":1478,"ctaSubTitle":239},"97731eeb-da66-46a3-b650-461d66443127",[],{"type":99,"content":1385},[1386,1396,1397,1401,1411,1412,1417,1424,1425,1429],{"type":102,"content":1387},[1388,1390,1391,1393,1394],{"text":1389,"type":106},"Packaging has a number of advantages.",{"type":164},{"text":1392,"type":106},"It protects products during transportation and delivery, provides protection for products during storage and is even essential for the preservation of some products.",{"type":164},{"text":1395,"type":106},"Required mandatory information and advertising texts find their place on the packaging - it also serves to stand out and differentiate from other, similar products.",{"type":102},{"type":102,"content":1398},[1399],{"text":1400,"type":106},"We are often not aware of it, but the shape, material, colors, lettering and graphics are often decisive for a purchase decision.",{"type":102,"content":1402},[1403,1405,1406,1408,1409],{"text":1404,"type":106},"The packaging is often the only thing consumers see of the product when it is on the store shelf. And on the shelves, the same product categories are usually placed next to each other, which means that the packaging has to fight for the customer's attention.",{"type":164},{"text":1407,"type":106},"This is where the magic word \"packaging design\" comes into play.",{"type":164},{"text":1410,"type":106},"Consumers want to be convinced - and the packaging design just mentioned plays a very important role in this.",{"type":102},{"type":102,"content":1413},[1414,1416],{"text":1415,"type":106},"Packaging design is not just about dealing with a product, but first and foremost with the target group. After all, different characteristics are more important for young customers than for senior citizens and vice versa.",{"type":164},{"type":102,"content":1418},[1419,1421,1422],{"text":1420,"type":106},"Using packaging design for your own marketing",{"type":164},{"text":1423,"type":106},"Some manufacturers use the packaging design to draw attention to other products of this brand, such as other flavors - according to the motto \"Try also...\"",{"type":102},{"type":102,"content":1426},[1427],{"text":1428,"type":106},"Good packaging design must..",{"type":115,"content":1430},[1431,1437,1443,1449,1455],{"type":118,"content":1432},[1433],{"type":102,"content":1434},[1435],{"text":1436,"type":106},"Stand out from the competition,",{"type":118,"content":1438},[1439],{"type":102,"content":1440},[1441],{"text":1442,"type":106},"Appeal to the target group,",{"type":118,"content":1444},[1445],{"type":102,"content":1446},[1447],{"text":1448,"type":106},"Be practical and protect the product during transportation and storage,",{"type":118,"content":1450},[1451],{"type":102,"content":1452},[1453],{"text":1454,"type":106},"Be easy to open and remove, and",{"type":118,"content":1456},[1457],{"type":102,"content":1458},[1459],{"text":1460,"type":106},"Be creative.","Packaging design",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1464},[1465],{"type":102,"content":1466},[1467],{"text":224,"marks":1468},[],[1470],{"_uid":1471,"title":1472,"ogImage":1473,"ogTitle":1472,"component":41,"description":1474,"ogDescription":1474},"da0c1fd5-a3f6-40f1-89ab-b9f2eb8b61b1","We(r)binar: Packaging design",{"filename":29},"What does a good packaging design look like? What should be on it and why is it so important? Find out here in this blog post!",{"id":1476,"alt":29,"name":29,"focus":29,"title":29,"filename":1477,"copyright":29,"fieldtype":39,"is_external_url":34},7177104,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F9996cf0fbc\u002Fwb_werbinar_verpackungsdesign.jpg",{"id":1476,"alt":29,"name":29,"focus":29,"title":29,"filename":1477,"copyright":29,"fieldtype":39,"is_external_url":34},"verpackungsdesign","en\u002Farticles\u002Fverpackungsdesign",480,[],"3bcb6ef6-280b-4a23-add6-611f763a6dcc","2023-04-06T13:00:08.264Z",[],"articles\u002Fverpackungsdesign",[1488],{"path":1486,"name":46,"lang":51,"published":46},{"name":1490,"created_at":1491,"published_at":1492,"updated_at":1493,"id":1494,"uuid":1495,"content":1496,"slug":1593,"full_slug":1594,"sort_by_date":46,"position":1595,"tag_list":1596,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1597,"first_published_at":1598,"release_id":46,"lang":51,"path":46,"alternates":1599,"default_full_slug":1600,"translated_slugs":1601},"Hui: UI und UX","2024-04-04T14:09:16.646Z","2024-11-11T14:39:03.508Z","2024-11-11T14:39:03.540Z",473004372,"7a87d88c-a47b-46de-ba16-b0171c5bc4d8",{"_uid":1497,"body":1498,"text":1499,"title":1574,"ctaLink":1575,"ctaText":1576,"pageSeo":1582,"category":1588,"ctaLabel":233,"ctaTitle":234,"cardImage":1589,"component":20,"coverImage":1592,"ctaSubTitle":239},"60690c55-e9c5-47c8-9a51-5f24cf175632",[],{"type":99,"content":1500},[1501,1508,1509,1519,1533,1540,1541,1551,1561,1569,1570],{"type":102,"content":1502},[1503,1505,1506],{"text":1504,"type":106},"UI and UX are two fields of work that specialize in optimizing the use of products.",{"type":164},{"text":1507,"type":106},"From the outside, they often overlap, but in reality they are very different - even if they are closely intertwined - both are fundamental to good design and usability, but require very different approaches and skills.",{"type":102},{"type":115,"content":1510},[1511],{"type":118,"content":1512},[1513],{"type":102,"content":1514},[1515],{"text":1516,"type":106,"marks":1517},"User Experience - UX",[1518],{"type":111},{"type":102,"content":1520},[1521,1523,1524,1526,1527,1529,1530,1532],{"text":1522,"type":106},"UX design is not just about websites and apps, but is also used for other products. User experience design is the process in which teams create products and processes that provide users with pleasant and user-friendly experiences.",{"type":164},{"text":1525,"type":106},"But there is no one perfect user experience, because the best one is the one that works for the specific target group and\u002For context.",{"type":164},{"text":1528,"type":106},"UX design focuses entirely on the customer journey - it develops website wireframes (the structure of a website), develops prototypes, creates user personas and researches them.",{"type":164},{"text":1531,"type":106},"The fundamental goal of UX design is therefore the simplest, most straightforward and smoothest application of a product. UX design focuses on the design of user experiences and usability.",{"type":164},{"type":102,"content":1534},[1535,1537,1538],{"text":1536,"type":106},"Imagine the whole thing simplified like a house:",{"type":164},{"text":1539,"type":106},"UX builds the basic structure and function, UI takes care of the appealing interior design.",{"type":102},{"type":115,"content":1542},[1543],{"type":118,"content":1544},[1545],{"type":102,"content":1546},[1547],{"text":1548,"type":106,"marks":1549},"User interface - UI",[1550],{"type":111},{"type":102,"content":1552},[1553,1555,1556,1558,1559],{"text":1554,"type":106},"UI design, on the other hand, deals with the aesthetics - the visual aspects.",{"type":164},{"text":1557,"type":106},"The user interface design is the connection between the user and the product, where both interact. So buttons, menu bars, icons, but also colors and fonts are all part of UI design. It takes care of the look and feel of the product by translating the website wireframes and prototypes developed in the UX phase into something appealing and responsive.",{"type":164},{"text":1560,"type":106},"To accomplish this mission, UI designers need to be up to date with the latest design trends, stick to the brand identity - without sacrificing usability - and be able to communicate the chosen style.",{"type":102,"content":1562},[1563,1564,1566,1567],{"type":164},{"text":1565,"type":106},"As relatively new fields of work, UX and UI design are constantly evolving.",{"type":164},{"text":1568,"type":106},"It is a very broad field in which you can find specialists from any area. UI designers are very likely to work in a niche or specialization in which they are particularly strong. This is because there are big differences between the various UI design fields. The fields of work range from designs for apps, games, to dashboards and even tables.",{"type":102},{"type":102,"content":1571},[1572],{"text":1573,"type":106},"As a UX and UI designer, you always have to be up to date with the latest trends and techniques. Last year, for example, there was a strong tendency towards customized illustrations, preferably animated. Complex, animated 3D UIs are gaining more and more attention and it will certainly be interesting to see in which directions UI and UX will develop in the coming years.","Hui: UI and UX",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1577},[1578],{"type":102,"content":1579},[1580],{"text":224,"marks":1581},[],[1583],{"_uid":1584,"title":1585,"ogImage":1586,"ogTitle":1585,"component":41,"description":1587,"ogDescription":1587},"243059c4-a474-4a9a-bfc3-791fd60097d1","We(r)binar: UI & UX",{"filename":29},"Find out more about the user experience (UX) and the user interface (UI) in this blog post!","Design, Web",{"id":1590,"alt":29,"name":29,"focus":29,"title":29,"filename":1591,"copyright":29,"fieldtype":39,"is_external_url":34},7177085,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x533\u002F4cbfcfba65\u002Fwb_werbinar_ui-ux.jpg",{"id":1590,"alt":29,"name":29,"focus":29,"title":29,"filename":1591,"copyright":29,"fieldtype":39,"is_external_url":34},"hui-ui-und-ux","en\u002Farticles\u002Fhui-ui-und-ux",470,[],"7f7f0dc6-a88c-4e6f-b17a-f5930f4c5e0b","2023-04-06T12:58:53.275Z",[],"articles\u002Fhui-ui-und-ux",[1602],{"path":1600,"name":46,"lang":51,"published":46},{"name":1604,"created_at":1605,"published_at":1606,"updated_at":1607,"id":1608,"uuid":1609,"content":1610,"slug":1757,"full_slug":1758,"sort_by_date":46,"position":1759,"tag_list":1760,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1761,"first_published_at":1762,"release_id":46,"lang":51,"path":46,"alternates":1763,"default_full_slug":1764,"translated_slugs":1765},"Mehr Interaktionen auf der Webseite? Mit Rich Media Content ist es möglich","2024-04-04T14:09:15.431Z","2024-11-11T14:39:03.186Z","2024-11-11T14:39:03.229Z",473004265,"11a1846e-1bd9-4c7a-9cd5-28ef08385a77",{"_uid":1611,"body":1612,"text":1613,"title":1739,"ctaLink":1740,"ctaText":1741,"pageSeo":1747,"category":1098,"ctaLabel":233,"ctaTitle":234,"cardImage":1753,"component":20,"coverImage":1756,"ctaSubTitle":239},"f77c9ed7-a800-4029-a737-f274e9da011b",[],{"type":99,"content":1614},[1615,1633,1634,1638,1642,1668,1669,1673,1674,1680,1712,1713,1719],{"type":102,"content":1616},[1617,1619,1620,1622,1626,1628,1632],{"text":1618,"type":106},"Advertising on the internet is subject to constant change. This is why advertisers are fighting for the attention of users and pulling out all the tricks up their sleeves that you can imagine.",{"type":164},{"text":1621,"type":106},"For example, games, videos or other formats are used to interactively engage visitors ",{"text":1623,"type":106,"marks":1624},"interactively ",[1625],{"type":111},{"text":1627,"type":106},"involved in the advertising. This is clever, as it not only generates valuable clicks, but also strengthens the branding of the brand, which can be achieved by increasing brand awareness",{"text":1629,"type":106,"marks":1630}," increasing brand awareness",[1631],{"type":111},{"text":314,"type":106},{"type":102},{"type":102,"content":1635},[1636],{"text":1637,"type":106},"By integrating games, videos and other formats, the user is interactively involved in the advertising. This not only generates clicks, but also strengthens the branding - subsequently, this increasing brand awareness can lead to increased page views.",{"type":102,"content":1639},[1640],{"text":1641,"type":106},"Rich media offers very extensive possibilities for Internet advertising. Some examples of rich media ads in advertising are",{"type":115,"content":1643},[1644,1650,1656,1662],{"type":118,"content":1645},[1646],{"type":102,"content":1647},[1648],{"text":1649,"type":106},"A banner ad with an integrated option to follow a company on a social network,",{"type":118,"content":1651},[1652],{"type":102,"content":1653},[1654],{"text":1655,"type":106},"Product presentations in 360-degree view,",{"type":118,"content":1657},[1658],{"type":102,"content":1659},[1660],{"text":1661,"type":106},"Product videos with content that the user can change themselves,",{"type":118,"content":1663},[1664],{"type":102,"content":1665},[1666],{"text":1667,"type":106},"Interactive video formats in which the user has various selection options, etc.",{"type":102},{"type":102,"content":1670},[1671],{"text":1672,"type":106},"The use of rich media content arouses the interest of users and increases the time spent on the website, which in turn can have a positive impact on search engine rankings.",{"type":102},{"type":102,"content":1675},[1676],{"text":1677,"type":106,"marks":1678},"Advantages",[1679],{"type":111},{"type":115,"content":1681},[1682,1688,1694,1700,1706],{"type":118,"content":1683},[1684],{"type":102,"content":1685},[1686],{"text":1687,"type":106},"More attention from users",{"type":118,"content":1689},[1690],{"type":102,"content":1691},[1692],{"text":1693,"type":106},"Opportunity for high-quality content",{"type":118,"content":1695},[1696],{"type":102,"content":1697},[1698],{"text":1699,"type":106},"Higher interaction",{"type":118,"content":1701},[1702],{"type":102,"content":1703},[1704],{"text":1705,"type":106},"Positive impact on search engine optimization",{"type":118,"content":1707},[1708],{"type":102,"content":1709},[1710],{"text":1711,"type":106},"Measurable user engagement (click and abandonment rates, how long a user watches a video, etc.)",{"type":102},{"type":102,"content":1714},[1715],{"text":1716,"type":106,"marks":1717},"Disadvantages",[1718],{"type":111},{"type":115,"content":1720},[1721,1727,1733],{"type":118,"content":1722},[1723],{"type":102,"content":1724},[1725],{"text":1726,"type":106},"Complex creation,",{"type":118,"content":1728},[1729],{"type":102,"content":1730},[1731],{"text":1732,"type":106},"If used too generously, there is a risk of user rejection,",{"type":118,"content":1734},[1735],{"type":102,"content":1736},[1737],{"text":1738,"type":106},"Technical requirements must be met, otherwise functionality may be limited","How to achieve more interaction on your website",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1742},[1743],{"type":102,"content":1744},[1745],{"text":224,"marks":1746},[],[1748],{"_uid":1749,"title":1750,"ogImage":1751,"ogTitle":1750,"component":41,"description":1752,"ogDescription":1752},"e6582d01-b2f9-4d9e-84d9-0cde937c6076","We(r)binar: Rich Media Content",{"filename":29},"Find out how to achieve more interaction on your website in this blog post!",{"id":1754,"alt":29,"name":29,"focus":29,"title":29,"filename":1755,"copyright":29,"fieldtype":39,"is_external_url":34},7177063,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002Ff9d77436b9\u002Fwb_werbinar_richmediacontent.jpg",{"id":1754,"alt":29,"name":29,"focus":29,"title":29,"filename":1755,"copyright":29,"fieldtype":39,"is_external_url":34},"mehr-interaktionen-auf-der-webseite-mit-rich-media-content-ist-es-moeglich","en\u002Farticles\u002Fmehr-interaktionen-auf-der-webseite-mit-rich-media-content-ist-es-moeglich",460,[],"ddf328a0-e232-4a03-a660-7e323ba206cf","2023-04-06T12:57:45.527Z",[],"articles\u002Fmehr-interaktionen-auf-der-webseite-mit-rich-media-content-ist-es-moeglich",[1766],{"path":1764,"name":46,"lang":51,"published":46},{"name":1768,"created_at":1769,"published_at":1770,"updated_at":1771,"id":1772,"uuid":1773,"content":1774,"slug":1870,"full_slug":1871,"sort_by_date":46,"position":1872,"tag_list":1873,"is_startpage":34,"parent_id":244,"meta_data":46,"group_id":1874,"first_published_at":1875,"release_id":46,"lang":51,"path":46,"alternates":1876,"default_full_slug":1877,"translated_slugs":1878},"Perfekte Anordnung der Natur","2024-04-04T14:09:13.998Z","2024-11-11T14:39:02.863Z","2024-11-11T14:39:02.896Z",473004199,"ba92a991-b8de-476a-bfff-3a0f7f871b9a",{"_uid":1775,"body":1776,"text":1777,"title":1852,"ctaLink":1853,"ctaText":1854,"pageSeo":1860,"category":232,"ctaLabel":233,"ctaTitle":234,"cardImage":1866,"component":20,"coverImage":1869,"ctaSubTitle":239},"1efe106a-87c5-4902-8731-132aaf9aee0a",[],{"type":99,"content":1778},[1779,1792,1793,1802,1803,1828,1829,1838],{"type":102,"content":1780},[1781,1783,1784,1786,1790],{"text":1782,"type":106},"Scientists and artists have long been fascinated by the enigmatic golden ratio.",{"type":164},{"text":1785,"type":106},"The mathematical ",{"text":1787,"type":106,"marks":1788},"Division ratio",[1789],{"type":111},{"text":1791,"type":106},"which has its origins in nature, can be found in the shell of a snail and even the arrangement of the seeds of a sunflower. It can be observed all around us, even in the shape of our DNA spiral. Even the human face is subject to this division.",{"type":102},{"type":102,"content":1794},[1795,1799,1800],{"text":1796,"type":106,"marks":1797},"But what exactly is it now?",[1798],{"type":111},{"type":164},{"text":1801,"type":106},"Division is usually understood to mean the destruction of the whole. But the exact opposite happens when you divide something in the golden ratio. There is a division and a relation back to the whole in an impressive way. If you divide a distance into two parts, of which the smaller part relates to the larger part in the same way as the larger part relates to the whole, this is known as the golden ratio.",{"type":102},{"type":102,"content":1804},[1805,1807,1811,1813,1817,1819,1820,1822,1826],{"text":1806,"type":106},"The division ratio of the golden ratio has a particularly ",{"text":1808,"type":106,"marks":1809},"harmonious ",[1810],{"type":111},{"text":1812,"type":106},"and ",{"text":1814,"type":106,"marks":1815},"balanced",[1816],{"type":111},{"text":1818,"type":106},". This is why this idealized proportioning is often used in art, by photographers and designers.",{"type":164},{"text":1821,"type":106},"Many famous artists, such as Raphael, Leonardo Da Vinci and Albrecht Dürer, used the principle of \"proportio divina\" because they recognized that pictorial compositions, buildings and other structures were particularly harmonious, natural and aesthetically pleasing due to the \"divine proportions\" ",{"text":1823,"type":106,"marks":1824},"aesthetic ",[1825],{"type":111},{"text":1827,"type":106},"perceived as particularly harmonious, natural and aesthetic.",{"type":102},{"type":102,"content":1830},[1831,1835,1836],{"text":1832,"type":106,"marks":1833},"From logos to photography",[1834],{"type":111},{"type":164},{"text":1837,"type":106},"In fact, not only historical paintings but also modern brands make use of the fascinating aspect ratio. For example, the logos of Apple, Twitter and Toyota use the golden ratio.",{"type":102,"content":1839},[1840,1841,1843,1844,1846,1850],{"type":164},{"text":1842,"type":106},"Designers can also use the golden ratio as a guide when designing advertising material.",{"type":164},{"text":1845,"type":106},"The rule of thirds serves as a simplified form, in which an image on a ",{"text":1847,"type":106,"marks":1848},"3x3 grid",[1849],{"type":111},{"text":1851,"type":106}," is aligned. The most important elements are placed on the intersecting axes. It draws attention to the elements placed there. It is only important that not all axes are used in this way, but only one or two, otherwise the focus is lost.","Perfect arrangement of nature",{"id":29,"url":216,"email":216,"linktype":217,"fieldtype":218,"cached_url":216},{"type":99,"content":1855},[1856],{"type":102,"content":1857},[1858],{"text":224,"marks":1859},[],[1861],{"_uid":1862,"title":1863,"ogImage":1864,"ogTitle":1863,"component":41,"description":1865,"ogDescription":1865},"3ae557ee-d3c4-4b03-a7ae-9bd437c061e4","We(r)binar: The golden ratio",{"filename":29},"The perfect arrangement of nature. Find out what that is in this blog post!",{"id":1867,"alt":29,"name":29,"focus":29,"title":29,"filename":1868,"copyright":29,"fieldtype":39,"is_external_url":34},7177045,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F800x450\u002F2c09734c44\u002Fwb_werbinar_goldener-schnitt.jpg",{"id":1867,"alt":29,"name":29,"focus":29,"title":29,"filename":1868,"copyright":29,"fieldtype":39,"is_external_url":34},"perfekte-anordnung-der-natur","en\u002Farticles\u002Fperfekte-anordnung-der-natur",450,[],"765f1931-c540-4b51-97f8-5175467899c8","2023-04-06T12:37:18.865Z",[],"articles\u002Fperfekte-anordnung-der-natur",[1879],{"path":1877,"name":46,"lang":51,"published":46},176,[1098,6,1882,1883,1884,232,544,1885],"Services","Techday","Förderung","Neuigkeiten"]