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You can find out what types there are here!","Design, Marketing",{"id":554,"alt":29,"name":29,"focus":29,"title":29,"filename":555,"copyright":29,"fieldtype":39,"is_external_url":34},7177786,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4800x2700\u002Fc0d4c93c80\u002Fcomposition-of-photo-books-in-natural-white-leathe-2021-08-30-00-54-49-utc.jpg",{"id":554,"alt":29,"name":29,"focus":29,"title":29,"filename":555,"copyright":29,"fieldtype":39,"is_external_url":34},"das-gewisse-etwas-druckveredelungen","en\u002Farticles\u002Fdas-gewisse-etwas-druckveredelungen",770,[],"db8b6823-fe7a-4a51-b99f-548e13ce29d5","2023-05-03T08:46:53.439Z",[],"articles\u002Fdas-gewisse-etwas-druckveredelungen",[566],{"path":564,"name":46,"lang":51,"published":46},{"name":568,"created_at":569,"published_at":570,"updated_at":571,"id":572,"uuid":573,"content":574,"slug":667,"full_slug":668,"sort_by_date":46,"position":669,"tag_list":670,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":671,"first_published_at":672,"release_id":46,"lang":51,"path":46,"alternates":673,"default_full_slug":674,"translated_slugs":675},"Wieso LinkedIn?","2024-04-04T14:09:57.146Z","2024-11-11T14:39:13.234Z","2024-11-11T14:39:13.264Z",473006751,"6275ac7b-3481-49d4-9434-4deeab4783f8",{"_uid":575,"body":576,"text":577,"title":649,"ctaLink":650,"ctaText":651,"pageSeo":657,"category":287,"ctaLabel":195,"ctaTitle":196,"cardImage":663,"component":20,"coverImage":666,"ctaSubTitle":201},"c07263df-e932-4aa6-9db5-7114089ee0b2",[],{"type":99,"content":578},[579,616,617,621,625,626,630,634,638,639],{"type":102,"content":580},[581,583,584,586,590,592,596,598,602,604,608,610,614],{"text":582,"type":106},"If you are registered on LinkedIn, you can make contacts with colleagues or business partners. This network can also be used to establish new relationships in the business world.",{"type":175},{"text":585,"type":106},"Via your own profile on LinkedIn ",{"text":587,"type":106,"marks":588},"Jobs ",[589],{"type":111},{"text":591,"type":106},"searched for and found, ",{"text":593,"type":106,"marks":594},"Experiences ",[595],{"type":111},{"text":597,"type":106},"shared, ",{"text":599,"type":106,"marks":600},"Contacts ",[601],{"type":111},{"text":603,"type":106},"made contacts and ",{"text":605,"type":106,"marks":606},"Orders ",[607],{"type":111},{"text":609,"type":106},"and ",{"text":611,"type":106,"marks":612},"Cooperation partners ",[613],{"type":111},{"text":615,"type":106},"partners.",{"type":102},{"type":102,"content":618},[619],{"text":620,"type":106},"One thing in particular is very convincing for users:",{"type":102,"content":622},[623],{"text":624,"type":106},"LinkedIn is completely free and is also effective and successful. It is therefore understandable that so many people use the service and build a foundation for their business here.",{"type":102},{"type":102,"content":627},[628],{"text":629,"type":106},"LinkedIn has also become indispensable for companies today.",{"type":102,"content":631},[632],{"text":633,"type":106},"The advantages it offers not only have an impact on attracting new employees, but also on success with customers. This is because B2B companies in particular can draw attention to themselves here, signal their expertise and exchange ideas with important people within and outside their existing network.",{"type":102,"content":635},[636],{"text":637,"type":106},"Companies can thus: Become opinion leaders, generate leads, attract talent, etc.",{"type":102},{"type":102,"content":640},[641,643,647],{"text":642,"type":106},"While LinkedIn connects international contacts worldwide, the network ",{"text":644,"type":106,"marks":645},"Xing ",[646],{"type":111},{"text":648,"type":106},"is the version for German-speaking countries.","Why LinkedIn?",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":652},[653],{"type":102,"content":654},[655],{"text":186,"marks":656},[],[658],{"_uid":659,"title":660,"ogImage":661,"ogTitle":660,"component":41,"description":662,"ogDescription":662},"e7f93eb4-d8b4-46e3-9f6a-0c4c9e14fa4a","We(r)binar: Why LinkedIn?",{"filename":29},"Find out why the professional network has become an indispensable platform in this blog post!",{"id":664,"alt":29,"name":29,"focus":29,"title":29,"filename":665,"copyright":29,"fieldtype":39,"is_external_url":34},7177769,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6000x3375\u002F7a3bfec5fd\u002Fwb_werbinar_linkedin.jpg",{"id":664,"alt":29,"name":29,"focus":29,"title":29,"filename":665,"copyright":29,"fieldtype":39,"is_external_url":34},"wieso-linkedin","en\u002Farticles\u002Fwieso-linkedin",760,[],"45cb7a8c-b60f-4eaa-b0cc-96d395e00663","2023-05-03T08:45:33.457Z",[],"articles\u002Fwieso-linkedin",[676],{"path":674,"name":46,"lang":51,"published":46},{"name":678,"created_at":679,"published_at":680,"updated_at":681,"id":682,"uuid":683,"content":684,"slug":813,"full_slug":814,"sort_by_date":46,"position":815,"tag_list":816,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":817,"first_published_at":818,"release_id":46,"lang":51,"path":46,"alternates":819,"default_full_slug":820,"translated_slugs":821},"Verkaufen über Social-Media und Google?","2024-04-04T14:09:55.592Z","2024-11-11T14:39:12.884Z","2024-11-11T14:39:12.916Z",473006687,"4e7dcbfc-566c-4481-9cb7-3fbd9a29be95",{"_uid":685,"body":686,"text":687,"title":795,"ctaLink":796,"ctaText":797,"pageSeo":803,"category":287,"ctaLabel":195,"ctaTitle":196,"cardImage":809,"component":20,"coverImage":812,"ctaSubTitle":201},"2489e77e-846d-45c8-8fea-11d4e634f4fd",[],{"type":99,"content":688},[689,698,710,715,721,725,729,733,734,740,744,748,752,753,754,760,767,768,773,777,781,782,787,791],{"type":102,"content":690},[691],{"text":692,"type":106,"marks":693},"\"Shops\" on Instagram and Facebook",[694,697],{"type":266,"attrs":695},{"href":696,"uuid":29,"anchor":29,"target":269,"linktype":270},"\u002Fleistungen\u002Fsocial-media-marketing\u002F",{"type":111},{"type":102,"content":699},[700,702,707,708],{"text":701,"type":106},"Simply offering people the opportunity to buy things they like works particularly well via ",{"text":703,"type":106,"marks":704},"Instagram and Facebook.",[705],{"type":266,"attrs":706},{"href":696,"uuid":29,"anchor":29,"target":269,"linktype":270},{"type":175},{"text":709,"type":106},"\"Shops\" is a shopping experience that shows an engaging full-screen storefront where a business can tell their brand story and showcase products.",{"type":102,"content":711},[712,714],{"text":713,"type":106},"Users can easily access a company's store via the feed and\u002For stories without leaving the app. If the user taps on the respective image in which an item has been tagged, a short product title and the price will appear. If they then tap on this small pop-up, a page opens in Instagram or Facebook itself where the tagged product can be viewed again in more detail and more information can be obtained if necessary. At the end, users can buy the items. Seamlessly in one app. This makes the whole process convenient and uncomplicated.",{"type":175},{"type":102,"content":716},[717],{"text":718,"type":106,"marks":719},"Advantages for companies:",[720],{"type":111},{"type":102,"content":722},[723],{"text":724,"type":106},"Positive influence on the purchase decision",{"type":102,"content":726},[727],{"text":728,"type":106},"Simple presentation and placement of products",{"type":102,"content":730},[731],{"text":732,"type":106},"The exact price is immediately visible",{"type":102},{"type":102,"content":735},[736],{"text":737,"type":106,"marks":738},"Requirements:",[739],{"type":111},{"type":102,"content":741},[742],{"text":743,"type":106},"An Instagram or Facebook business profile must be available,",{"type":102,"content":745},[746],{"text":747,"type":106},"There must be a link to a store on Facebook or a product catalog via Facebook,",{"type":102,"content":749},[750],{"text":751,"type":106},"Only physical products can be advertised.",{"type":102},{"type":102},{"type":102,"content":755},[756],{"text":757,"type":106,"marks":758},"Google Shopping",[759],{"type":111},{"type":102,"content":761},[762,764,765],{"text":763,"type":106},"When you search for a product on Google, a box with various products similar to the search often appears next to the actual search results.",{"type":175},{"text":766,"type":106},"Google Shopping is an advertising option offered by the Google AdWords system. Companies have the option of submitting data from their online stores to Google and posting it as an ad - and are then shown in the box next to the searched product.",{"type":102},{"type":102,"content":769},[770],{"text":718,"type":106,"marks":771},[772],{"type":111},{"type":102,"content":774},[775],{"text":776,"type":106},"Costs are only incurred when the ad is clicked on.",{"type":102,"content":778},[779],{"text":780,"type":106},"Increased findability",{"type":102},{"type":102,"content":783},[784],{"text":737,"type":106,"marks":785},[786],{"type":111},{"type":102,"content":788},[789],{"text":790,"type":106},"A Google account",{"type":102,"content":792},[793],{"text":794,"type":106},"Linking Google AdWords and the Google Merchant Center","Selling via social media and Google?",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":798},[799],{"type":102,"content":800},[801],{"text":186,"marks":802},[],[804],{"_uid":805,"title":806,"ogImage":807,"ogTitle":806,"component":41,"description":808,"ogDescription":808},"888985be-8d9c-4163-958a-af2e4564b5c4","We(r)binar: Selling via social media and Google",{"filename":29},"What is it, how does it work, what requirements do I need to fulfil and what are the benefits? You can find out all of this in this blog post.",{"id":810,"alt":29,"name":29,"focus":29,"title":29,"filename":811,"copyright":29,"fieldtype":39,"is_external_url":34},7177731,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5184x2916\u002F71d986ea42\u002Fwb_werbinar_shops-auf-some-u-google.jpg",{"id":810,"alt":29,"name":29,"focus":29,"title":29,"filename":811,"copyright":29,"fieldtype":39,"is_external_url":34},"verkaufen-ueber-social-media-und-google","en\u002Farticles\u002Fverkaufen-ueber-social-media-und-google",750,[],"0fc848dd-5fa7-446b-a042-abe76dfc220a","2023-04-06T14:19:04.107Z",[],"articles\u002Fverkaufen-ueber-social-media-und-google",[822],{"path":820,"name":46,"lang":51,"published":46},{"name":824,"created_at":825,"published_at":826,"updated_at":827,"id":828,"uuid":829,"content":830,"slug":966,"full_slug":967,"sort_by_date":46,"position":968,"tag_list":969,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":970,"first_published_at":971,"release_id":46,"lang":51,"path":46,"alternates":972,"default_full_slug":973,"translated_slugs":974},"Wie funktionieren Werbespots?","2024-04-04T14:09:54.400Z","2024-11-11T14:39:12.548Z","2024-11-11T14:39:12.579Z",473006543,"d1ba2735-5a6b-44f9-8690-9a286c1654be",{"_uid":831,"body":832,"text":833,"title":947,"ctaLink":948,"ctaText":949,"pageSeo":955,"category":961,"ctaLabel":195,"ctaTitle":196,"cardImage":962,"component":20,"coverImage":965,"ctaSubTitle":201},"9f997a96-4964-4702-b2e1-d210b3b0a2ce",[],{"type":99,"content":834},[835,859,877,881,882,886,890,891,906,916,917,930,931],{"type":102,"content":836},[837,841,842,844,845,847,851,853,857],{"text":838,"type":106,"marks":839},"Television",[840],{"type":111},{"type":175},{"text":843,"type":106},"The most common mass medium for the distribution of advertising spots.",{"type":175},{"text":846,"type":106},"Advertising spots in electronic media, such as television, have the advantage that they can be seen by combining several ",{"text":848,"type":106,"marks":849},"Sensory perceptions ",[850],{"type":111},{"text":852,"type":106},"a greater ",{"text":854,"type":106,"marks":855},"Closeness to reality ",[856],{"type":111},{"text":858,"type":106},"and thus have a stronger activating effect on consumers.",{"type":102,"content":860},[861,862,864,868,870,871,873],{"type":175},{"text":863,"type":106},"The use of commercials on television is recognized after ",{"text":865,"type":106,"marks":866},"Seconds ",[867],{"type":111},{"text":869,"type":106},"billed by the second. Therefore, the commercial should generate as much positive attention as possible in the shortest possible (broadcast) time.",{"type":175},{"text":872,"type":106},"This compulsion to get as much as possible under one roof in as short a time as possible gave rise to the ",{"text":874,"type":106,"marks":875},"TV commercial.",[876],{"type":111},{"type":102,"content":878},[879],{"text":880,"type":106},"The advertising or TV spot is therefore characterized by brevity and conciseness. Standard lengths are 10, 20, 30 and 60 seconds.",{"type":102},{"type":102,"content":883},[884],{"text":885,"type":106},"The majority of commercials are structured in such a way that they capture the viewer's attention at the beginning with an unusual situation. This is then resolved with a surprising twist, followed by a clear call to action.",{"type":102,"content":887},[888],{"text":889,"type":106},"In most cases, the commercial can and is also reused for other media such as social media.",{"type":102},{"type":102,"content":892},[893,897,898,900,904],{"text":894,"type":106,"marks":895},"Radio",[896],{"type":111},{"type":175},{"text":899,"type":106},"Alongside television advertising, radio advertising is one of the most widespread forms of advertising. It is ",{"text":901,"type":106,"marks":902},"cheaper ",[903],{"type":111},{"text":905,"type":106},"than TV commercials and newspaper advertising and therefore offers an attractive alternative or supplement to other mass media.",{"type":102,"content":907},[908,910,914],{"text":909,"type":106},"However, radio advertising tends to receive less attention because most people listen to the radio in the background, i.e. alongside other activities such as sport, at the office or in the car. This is why it is essential to regularly ",{"text":911,"type":106,"marks":912},"Repetition ",[913],{"type":111},{"text":915,"type":106},"of radio advertising in order to reach the target group.",{"type":102},{"type":102,"content":918},[919,921,925,927,928],{"text":920,"type":106},"In all cases, the first step is to reach the ",{"text":922,"type":106,"marks":923},"Target group ",[924],{"type":111},{"text":926,"type":106},"to determine.",{"type":175},{"text":929,"type":106},"No matter how creative the idea, no matter how high-quality the implementation - if it does not resonate with the target group, a spot cannot be successful. The exact needs and wishes of the target group must be precisely determined.",{"type":102},{"type":102,"content":932},[933,935,939,941,945],{"text":934,"type":106},"TV commercials can and often are also shown in ",{"text":936,"type":106,"marks":937},"Cinema ",[938],{"type":111},{"text":940,"type":106},"or on the ",{"text":942,"type":106,"marks":943},"Internet ",[944],{"type":111},{"text":946,"type":106},"reused.","How do commercials work?",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":950},[951],{"type":102,"content":952},[953],{"text":186,"marks":954},[],[956],{"_uid":957,"title":958,"ogImage":959,"ogTitle":958,"component":41,"description":960,"ogDescription":960},"0a1f7d50-6282-465e-aa42-b2162f5949dc","We(r)binar: how do commercials work?",{"filename":29},"The most frequently used mass medium and how it works!","Film und Animation",{"id":963,"alt":29,"name":29,"focus":29,"title":29,"filename":964,"copyright":29,"fieldtype":39,"is_external_url":34},7177723,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5333x3000\u002F27ac75391d\u002Fwb_werbinar_werbespot.jpg",{"id":963,"alt":29,"name":29,"focus":29,"title":29,"filename":964,"copyright":29,"fieldtype":39,"is_external_url":34},"wie-funktionieren-werbespots","en\u002Farticles\u002Fwie-funktionieren-werbespots",740,[],"e6b4b647-e0cf-4f06-a15f-0eff7d77458e","2023-04-06T14:17:41.348Z",[],"articles\u002Fwie-funktionieren-werbespots",[975],{"path":973,"name":46,"lang":51,"published":46},{"name":977,"created_at":978,"published_at":979,"updated_at":980,"id":981,"uuid":982,"content":983,"slug":1233,"full_slug":1234,"sort_by_date":46,"position":1235,"tag_list":1236,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":1237,"first_published_at":1238,"release_id":46,"lang":51,"path":46,"alternates":1239,"default_full_slug":1240,"translated_slugs":1241},"Tipps für das perfekte Bewerbungsvideo","2024-04-04T14:09:53.168Z","2024-11-11T14:39:12.241Z","2024-11-11T14:39:12.278Z",473006449,"78edfd1f-5c06-449a-85b9-9a854e41a8a1",{"_uid":984,"body":985,"text":986,"title":1175,"ctaLink":1216,"ctaText":1217,"pageSeo":1223,"category":961,"ctaLabel":195,"ctaTitle":196,"cardImage":1229,"component":20,"coverImage":1232,"ctaSubTitle":201},"4dc509ad-3fcf-4f48-8806-7890cc242115",[],{"type":99,"content":987},[988,996,997,1003,1017,1018,1024,1038,1039,1040,1046,1056,1068,1078,1082,1092,1096,1097,1098,1107,1119,1141,1151,1170,1171,1172,1178,1188,1198,1202,1212],{"type":102,"content":989},[990,994],{"text":991,"type":106,"marks":992},"But be careful:",[993],{"type":111},{"text":995,"type":106}," The application video is not a substitute for the full application documents, which should not be without a cover letter, CV and possibly a portfolio. The application video is a supplement that shows your personality in a slightly different way.",{"type":102},{"type":102,"content":998},[999],{"text":1000,"type":106,"marks":1001},"Pros",[1002],{"type":111},{"type":121,"content":1004},[1005,1011],{"type":124,"content":1006},[1007],{"type":102,"content":1008},[1009],{"text":1010,"type":106},"Leaves a creative impression of your personality",{"type":124,"content":1012},[1013],{"type":102,"content":1014},[1015],{"text":1016,"type":106},"Lasting memory",{"type":102},{"type":102,"content":1019},[1020],{"text":1021,"type":106,"marks":1022},"Cons",[1023],{"type":111},{"type":121,"content":1025},[1026,1032],{"type":124,"content":1027},[1028],{"type":102,"content":1029},[1030],{"text":1031,"type":106},"Does not fit into every industry",{"type":124,"content":1033},[1034],{"type":102,"content":1035},[1036],{"text":1037,"type":106},"High effort and if done badly, it misses its positive effects",{"type":102},{"type":102},{"type":102,"content":1041},[1042],{"text":1043,"type":106,"marks":1044},"Structure of the application video:",[1045],{"type":111},{"type":121,"content":1047},[1048],{"type":124,"content":1049},[1050],{"type":102,"content":1051},[1052],{"text":1053,"type":106,"marks":1054},"Start",[1055],{"type":111},{"type":102,"content":1057},[1058,1060,1066],{"text":1059,"type":106},"You should start with a greeting and clearly explain in one sentence what the purpose of this video is, for example that you are applying for a job or possibly an internship ",{"text":1061,"type":106,"marks":1062},"Internship ",[1063],{"type":266,"attrs":1064},{"href":1065,"uuid":29,"anchor":29,"target":269,"linktype":270},"\u002Fkarriere\u002F",{"text":1067,"type":106},"internship.",{"type":121,"content":1069},[1070],{"type":124,"content":1071},[1072],{"type":102,"content":1073},[1074],{"text":1075,"type":106,"marks":1076},"Middle section",[1077],{"type":111},{"type":102,"content":1079},[1080],{"text":1081,"type":106},"Here you should briefly introduce yourself. It is sufficient to describe the most important and directly relevant stages of your CV for the job. You should also mention why exactly this company caught your attention or what you associate with the brand, for example. This is also the right time to explain what goals you would like to achieve in the company and why you would be perfect for the job. The motivation must be tangible here.",{"type":121,"content":1083},[1084],{"type":124,"content":1085},[1086],{"type":102,"content":1087},[1088],{"text":1089,"type":106,"marks":1090},"Conclusion",[1091],{"type":111},{"type":102,"content":1093},[1094],{"text":1095,"type":106},"Finally, you can point out that you would be happy to have a personal conversation. You can even include a call to action here, for example: \"Take a look at my CV now.\" Or \"Arrange an interview with me now so that we can get to know each other personally.\".",{"type":102},{"type":102},{"type":102,"content":1099},[1100,1104,1105],{"text":1101,"type":106,"marks":1102},"Sending the video - but how?",[1103],{"type":111},{"type":175},{"text":1106,"type":106},"This question is by no means unimportant, as there is often an upper limit to the size of the files that can be sent or uploaded. Here are a few options:",{"type":121,"content":1108},[1109],{"type":124,"content":1110},[1111],{"type":102,"content":1112},[1113,1117],{"text":1114,"type":106,"marks":1115},"Upload",[1116],{"type":111},{"text":1118,"type":106},":",{"type":102,"content":1120},[1121,1123,1127,1129,1133,1135,1139],{"text":1122,"type":106},"The best option is to upload to, for example ",{"text":1124,"type":106,"marks":1125},"Vimeo",[1126],{"type":111},{"text":1128,"type":106},", ",{"text":1130,"type":106,"marks":1131},"Youtube ",[1132],{"type":111},{"text":1134,"type":106},"or to a ",{"text":1136,"type":106,"marks":1137},"Cloud ",[1138],{"type":111},{"text":1140,"type":106},"(Google Drive, Dropbox). The shared link can then simply be included in the classic application documents.",{"type":121,"content":1142},[1143],{"type":124,"content":1144},[1145],{"type":102,"content":1146},[1147],{"text":1148,"type":106,"marks":1149},"Send by e-mail:",[1150],{"type":111},{"type":102,"content":1152},[1153,1155,1159,1161,1168],{"text":1154,"type":106},"The video should not exceed 5 MB in size. It is also essential to ensure that the video is in a ",{"text":1156,"type":106,"marks":1157},"common video format ",[1158],{"type":111},{"text":1160,"type":106},"so that it can be played with the typical pre-installed video players. If you send a file by e-mail, it may get stuck in the firewall, so it makes sense to send it via ",{"text":1162,"type":106,"marks":1163},"Wetransfer.com",[1164,1167],{"type":266,"attrs":1165},{"href":1166,"uuid":29,"anchor":29,"target":29,"linktype":270},"http:\u002F\u002FWetransfer.com",{"type":111},{"text":1169,"type":106}," to handle the whole thing. There you will receive a link that you can then send with the email and the documents.",{"type":102},{"type":102},{"type":102,"content":1173},[1174],{"text":1175,"type":106,"marks":1176},"Tips for the perfect application video",[1177],{"type":111},{"type":102,"content":1179},[1180,1182,1183,1185,1186],{"text":1181,"type":106},"When making the application video, it is important to show creativity and produce everything to a high standard so that it looks professional in the end. The image and audio quality should therefore be really good.",{"type":175},{"text":1184,"type":106},"You should not only present your CV, but also tell the audience who you are, what motivates you and why you are exactly the right person for the job advertisement.",{"type":175},{"text":1187,"type":106},"You can also think about the most important reasons why you fit into the company, what you can do and why you could be useful. It's about selling yourself.",{"type":121,"content":1189},[1190],{"type":124,"content":1191},[1192],{"type":102,"content":1193},[1194],{"text":1195,"type":106,"marks":1196},"Stay authentic",[1197],{"type":111},{"type":102,"content":1199},[1200],{"text":1201,"type":106},"Convince with naturalness and authenticity. Anyone who pretends and acts or presents a facade will not score points with the video.",{"type":121,"content":1203},[1204],{"type":124,"content":1205},[1206],{"type":102,"content":1207},[1208],{"text":1209,"type":106,"marks":1210},"Variety",[1211],{"type":111},{"type":102,"content":1213},[1214],{"text":1215,"type":106},"Exciting cuts and scene changes create suspense and avoid monotony. The locations can also change. Short and fast cuts, as in music videos, can create suspense, especially at the beginning, and draw the viewer into the video and keep them captivated.",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":1218},[1219],{"type":102,"content":1220},[1221],{"text":186,"marks":1222},[],[1224],{"_uid":1225,"title":1226,"ogImage":1227,"ogTitle":1226,"component":41,"description":1228,"ogDescription":1228},"5a323151-f2ab-4a41-a99b-20f70b014bd2","We(r)binar: Tips for your application video",{"filename":29},"Tips and tricks from Moving Communications for your perfect application video!",{"id":1230,"alt":29,"name":29,"focus":29,"title":29,"filename":1231,"copyright":29,"fieldtype":39,"is_external_url":34},7177710,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6240x3510\u002Fc223f7580b\u002Fw_werbinar_bewerbungsvideo.jpg",{"id":1230,"alt":29,"name":29,"focus":29,"title":29,"filename":1231,"copyright":29,"fieldtype":39,"is_external_url":34},"tipps-fuer-das-perfekte-bewerbungsvideo","en\u002Farticles\u002Ftipps-fuer-das-perfekte-bewerbungsvideo",730,[],"441a7fd5-1fab-41e8-b94d-541f0aba2077","2023-04-06T14:16:51.465Z",[],"articles\u002Ftipps-fuer-das-perfekte-bewerbungsvideo",[1242],{"path":1240,"name":46,"lang":51,"published":46},{"name":1244,"created_at":1245,"published_at":1246,"updated_at":1247,"id":1248,"uuid":1249,"content":1250,"slug":1397,"full_slug":1398,"sort_by_date":46,"position":1399,"tag_list":1400,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":1401,"first_published_at":1402,"release_id":46,"lang":51,"path":46,"alternates":1403,"default_full_slug":1404,"translated_slugs":1405},"Der Webshop","2024-04-04T14:09:51.512Z","2024-11-11T14:39:11.905Z","2024-11-11T14:39:11.949Z",473006338,"e0d8d860-d337-447b-978d-04f317a77a91",{"_uid":1251,"body":1252,"text":1253,"title":1378,"ctaLink":1379,"ctaText":1380,"pageSeo":1386,"category":1392,"ctaLabel":195,"ctaTitle":196,"cardImage":1393,"component":20,"coverImage":1396,"ctaSubTitle":201},"24f75988-58b2-4bbf-a43e-f46081811e86",[],{"type":99,"content":1254},[1255,1261,1271,1275,1279,1289,1293,1303,1307,1317,1321,1322,1328,1338,1342,1352,1356,1357,1366],{"type":102,"content":1256},[1257],{"text":1258,"type":106,"marks":1259},"Advantages",[1260],{"type":111},{"type":121,"content":1262},[1263],{"type":124,"content":1264},[1265],{"type":102,"content":1266},[1267],{"text":1268,"type":106,"marks":1269},"Overcoming spatial distances",[1270],{"type":111},{"type":102,"content":1272},[1273],{"text":1274,"type":106},"The Internet makes it possible to store from anywhere in the webshop without the customer having to come into the store.",{"type":102,"content":1276},[1277],{"text":1278,"type":106},"Time efficiency",{"type":121,"content":1280},[1281],{"type":124,"content":1282},[1283],{"type":102,"content":1284},[1285],{"text":1286,"type":106,"marks":1287},"Shopping without delay.",[1288],{"type":111},{"type":102,"content":1290},[1291],{"text":1292,"type":106},"Customers don't even have to come to the store to buy a product or service, thus saving time.",{"type":121,"content":1294},[1295],{"type":124,"content":1296},[1297],{"type":102,"content":1298},[1299],{"text":1300,"type":106,"marks":1301},"Advertising with a wide reach",[1302],{"type":111},{"type":102,"content":1304},[1305],{"text":1306,"type":106},"Through search engine optimization, online ads and social media marketing, advertising can be optimally placed even with a small budget.",{"type":121,"content":1308},[1309],{"type":124,"content":1310},[1311],{"type":102,"content":1312},[1313],{"text":1314,"type":106,"marks":1315},"Customer satisfaction",[1316],{"type":111},{"type":102,"content":1318},[1319],{"text":1320,"type":106},"E-mail support, online contact forms and chats reduce the inhibition threshold for customers to seek advice. Thanks to these technologies, customers can make inquiries around the clock and receive answers more quickly. Simple ordering and payment processes reduce the workload for customers and companies.",{"type":102},{"type":102,"content":1323},[1324],{"text":1325,"type":106,"marks":1326},"Disadvantages",[1327],{"type":111},{"type":121,"content":1329},[1330],{"type":124,"content":1331},[1332],{"type":102,"content":1333},[1334],{"text":1335,"type":106,"marks":1336},"Costly",[1337],{"type":111},{"type":102,"content":1339},[1340],{"text":1341,"type":106},"Setting up the digital infrastructure is time-consuming. An online store makes little sense if it is not regularly maintained.",{"type":121,"content":1343},[1344],{"type":124,"content":1345},[1346],{"type":102,"content":1347},[1348],{"text":1349,"type":106,"marks":1350},"Expert knowledge is required",[1351],{"type":111},{"type":102,"content":1353},[1354],{"text":1355,"type":106},"In highly competitive markets, companies also have to fight hard for attention on the Internet, which is why it makes sense to use an agency.",{"type":102},{"type":102,"content":1358},[1359,1363,1364],{"text":1360,"type":106,"marks":1361},"Current trends in online retail",[1362],{"type":111},{"type":175},{"text":1365,"type":106},"E-commerce has been booming for years. Due to a number of new developments, e-commerce continues to gain momentum.",{"type":102,"content":1367},[1368,1370,1376],{"text":1369,"type":106},"However, there are a few factors to consider for decisive success - if you want to find out more and are perhaps already ",{"text":1371,"type":106,"marks":1372},"Planning your own webshop",[1373],{"type":266,"attrs":1374},{"href":1375,"uuid":29,"anchor":29,"target":269,"linktype":270},"\u002Fleistungen\u002Fwebdesign\u002F",{"text":1377,"type":106},"please feel free to contact us.","The webshop",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":1381},[1382],{"type":102,"content":1383},[1384],{"text":186,"marks":1385},[],[1387],{"_uid":1388,"title":1389,"ogImage":1390,"ogTitle":1389,"component":41,"description":1391,"ogDescription":1391},"82af6120-f3ee-4d81-98f5-bfa2ca2ad183","We(r)binar: The webshop",{"filename":29},"You can find out everything you need to know about the webshop in this blog post!","Marketing, Web",{"id":1394,"alt":29,"name":29,"focus":29,"title":29,"filename":1395,"copyright":29,"fieldtype":39,"is_external_url":34},7177696,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5671x3190\u002F2774468738\u002Fwb_werbeberg_webshop.jpg",{"id":1394,"alt":29,"name":29,"focus":29,"title":29,"filename":1395,"copyright":29,"fieldtype":39,"is_external_url":34},"der-webshop","en\u002Farticles\u002Fder-webshop",720,[],"a94786f8-4005-4943-9a05-8f048c804255","2023-04-06T14:15:38.794Z",[],"articles\u002Fder-webshop",[1406],{"path":1404,"name":46,"lang":51,"published":46},{"name":1408,"created_at":1409,"published_at":1410,"updated_at":1411,"id":1412,"uuid":1413,"content":1414,"slug":1507,"full_slug":1508,"sort_by_date":46,"position":1509,"tag_list":1510,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":1511,"first_published_at":1512,"release_id":46,"lang":51,"path":46,"alternates":1513,"default_full_slug":1514,"translated_slugs":1515},"Corporate Identity und Design","2024-04-04T14:09:50.333Z","2024-11-11T14:39:11.548Z","2024-11-11T14:39:11.589Z",473006282,"e18821e1-9ec2-461b-8709-c75fc9a56ac4",{"_uid":1415,"body":1416,"text":1417,"title":1488,"ctaLink":1489,"ctaText":1490,"pageSeo":1496,"category":1502,"ctaLabel":195,"ctaTitle":196,"cardImage":1503,"component":20,"coverImage":1506,"ctaSubTitle":201},"04523fd2-ccd6-43b4-93b2-2b9390f1dd4b",[],{"type":99,"content":1418},[1419,1425,1429,1437,1441,1449,1453,1461,1462,1468],{"type":102,"content":1420},[1421],{"text":1422,"type":106,"marks":1423},"Tips for corporate design:",[1424],{"type":111},{"type":102,"content":1426},[1427],{"text":1428,"type":106},"Concrete goals",{"type":121,"content":1430},[1431],{"type":124,"content":1432},[1433],{"type":102,"content":1434},[1435],{"text":1436,"type":106},"The target group and persona should already be defined. The emotions, associations and values that the company wants to make recognizable are then defined.",{"type":102,"content":1438},[1439],{"text":1440,"type":106},"Personal & unique",{"type":121,"content":1442},[1443],{"type":124,"content":1444},[1445],{"type":102,"content":1446},[1447],{"text":1448,"type":106},"The company should be unique. Contradictions and things that are perhaps not traditional are something unusual. This is how the target customers will become aware of the company.",{"type":102,"content":1450},[1451],{"text":1452,"type":106},"Be creative and don't get sidetracked!",{"type":121,"content":1454},[1455],{"type":124,"content":1456},[1457],{"type":102,"content":1458},[1459],{"text":1460,"type":106},"Corporate design refers to the uniform graphic design of all company appearances. In other words, the appearance of the company. This makes it easier to perceive the company as a single entity. Examples of what is included in the corporate design are logo designs, business equipment, business cards, website and image brochure.",{"type":102},{"type":102,"content":1463},[1464],{"text":1465,"type":106,"marks":1466},"The W questions:",[1467],{"type":111},{"type":121,"content":1469},[1470,1476,1482],{"type":124,"content":1471},[1472],{"type":102,"content":1473},[1474],{"text":1475,"type":106},"What should the company communicate?",{"type":124,"content":1477},[1478],{"type":102,"content":1479},[1480],{"text":1481,"type":106},"Which target group should be addressed?",{"type":124,"content":1483},[1484],{"type":102,"content":1485},[1486],{"text":1487,"type":106},"How does the company differ from others?","Corporate identity and design",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":1491},[1492],{"type":102,"content":1493},[1494],{"text":186,"marks":1495},[],[1497],{"_uid":1498,"title":1499,"ogImage":1500,"ogTitle":1499,"component":41,"description":1501,"ogDescription":1501},"637e11a1-4963-4526-8c60-9c3d56cf4fab","We(r)binar: Corporate identity and design",{"filename":29},"Everything you need to know, including tips and tricks from your advertising agency.","Design",{"id":1504,"alt":29,"name":29,"focus":29,"title":29,"filename":1505,"copyright":29,"fieldtype":39,"is_external_url":34},7177680,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7360x4140\u002F91a9b97e9f\u002Fwb_werbinar_corporate-identity-u-design.jpg",{"id":1504,"alt":29,"name":29,"focus":29,"title":29,"filename":1505,"copyright":29,"fieldtype":39,"is_external_url":34},"corporate-identity-und-design","en\u002Farticles\u002Fcorporate-identity-und-design",710,[],"5c399bc3-ccb1-472a-9ba9-4f2bb9ee43d6","2023-04-06T14:13:55.279Z",[],"articles\u002Fcorporate-identity-und-design",[1516],{"path":1514,"name":46,"lang":51,"published":46},{"name":1518,"created_at":1519,"published_at":1520,"updated_at":1521,"id":1522,"uuid":1523,"content":1524,"slug":1603,"full_slug":1604,"sort_by_date":46,"position":1605,"tag_list":1606,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":1607,"first_published_at":1608,"release_id":46,"lang":51,"path":46,"alternates":1609,"default_full_slug":1610,"translated_slugs":1611},"Branding","2024-04-04T14:09:49.154Z","2024-11-11T14:39:11.238Z","2024-11-11T14:39:11.275Z",473006260,"55b22de9-4340-4b3b-8534-72b9c9bae25e",{"_uid":1525,"body":1526,"text":1527,"title":1518,"ctaLink":1586,"ctaText":1587,"pageSeo":1593,"category":552,"ctaLabel":195,"ctaTitle":196,"cardImage":1599,"component":20,"coverImage":1602,"ctaSubTitle":201},"611ad2d7-ec0f-41eb-869a-7bbf0a50966a",[],{"type":99,"content":1528},[1529,1558,1559,1568,1569,1578,1582],{"type":102,"content":1530},[1531,1533,1539,1544,1546,1547,1549,1553,1555,1556],{"text":1532,"type":106},"The aim of branding is for the brand to stand out through its ",{"text":1534,"type":106,"marks":1535},"Unique selling proposition ",[1536,1538],{"type":266,"attrs":1537},{"href":268,"uuid":29,"anchor":29,"target":269,"linktype":270},{"type":111},{"text":1540,"type":106,"marks":1541},"(USP)",[1542],{"type":266,"attrs":1543},{"href":268,"uuid":29,"anchor":29,"target":269,"linktype":270},{"text":1545,"type":106}," to become the company's flagship, arouse customers' emotions and thus be remembered for a long time.",{"type":175},{"text":1548,"type":106},"By creating an ",{"text":1550,"type":106,"marks":1551},"Image ",[1552],{"type":111},{"text":1554,"type":106},"- an image that consumers have in mind when they come into contact with the brand - an attempt is made to create connections on an emotional level in order to increase the intangible value of the brand and gain customer trust and loyalty.",{"type":175},{"text":1557,"type":106},"The perfect brand therefore continuously conveys a certain image that communicates the unique benefits of the products and the added value they offer, thus building an emotional bond with its customers.",{"type":102},{"type":102,"content":1560},[1561,1565,1566],{"text":1562,"type":106,"marks":1563},"The process of branding:",[1564],{"type":111},{"type":175},{"text":1567,"type":106},"Refers to the process of researching, developing and applying specific attributes to one's brand so that consumers begin to associate the brand with the corresponding products or services.",{"type":102},{"type":102,"content":1570},[1571,1575,1576],{"text":1572,"type":106,"marks":1573},"Reasons for branding:",[1574],{"type":111},{"type":175},{"text":1577,"type":106},"Companies can use a brand to express their identity and make a name for themselves.",{"type":102,"content":1579},[1580],{"text":1581,"type":106},"Customers build a connection with the company when they recognize themselves with the values that a brand conveys - the customer chooses the brand more quickly.",{"type":102,"content":1583},[1584],{"text":1585,"type":106},"A sophisticated brand also forms the basis for marketing and advertising",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":1588},[1589],{"type":102,"content":1590},[1591],{"text":186,"marks":1592},[],[1594],{"_uid":1595,"title":1596,"ogImage":1597,"ogTitle":1596,"component":41,"description":1598,"ogDescription":1598},"a5a6a581-8ab1-4d42-8ceb-eff7dbc5fa8d","We(r)binar: Branding",{"filename":29},"What is branding and how is a brand created?",{"id":1600,"alt":29,"name":29,"focus":29,"title":29,"filename":1601,"copyright":29,"fieldtype":39,"is_external_url":34},7177646,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6969x3920\u002F82a302f234\u002Fwb_werbinar_branding.jpg",{"id":1600,"alt":29,"name":29,"focus":29,"title":29,"filename":1601,"copyright":29,"fieldtype":39,"is_external_url":34},"branding","en\u002Farticles\u002Fbranding",700,[],"6819015e-c58e-4a3c-a22a-0b3a923130d6","2023-04-06T14:12:49.471Z",[],"articles\u002Fbranding",[1612],{"path":1610,"name":46,"lang":51,"published":46},{"name":1614,"created_at":1615,"published_at":1616,"updated_at":1617,"id":1618,"uuid":1619,"content":1620,"slug":1832,"full_slug":1833,"sort_by_date":46,"position":1834,"tag_list":1835,"is_startpage":34,"parent_id":206,"meta_data":46,"group_id":1836,"first_published_at":1837,"release_id":46,"lang":51,"path":46,"alternates":1838,"default_full_slug":1839,"translated_slugs":1840},"Werbung auf Social-Media","2024-04-04T14:09:47.907Z","2024-11-11T14:39:10.884Z","2024-11-11T14:39:10.919Z",473006044,"66a39291-20f8-4d00-8f5b-f5a432712d64",{"_uid":1621,"body":1622,"text":1623,"title":1814,"ctaLink":1815,"ctaText":1816,"pageSeo":1822,"category":287,"ctaLabel":195,"ctaTitle":196,"cardImage":1828,"component":20,"coverImage":1831,"ctaSubTitle":201},"fec31b55-9f56-487a-ab84-e236f8f6c8e1",[],{"type":99,"content":1624},[1625,1636,1637,1650,1655,1663,1664,1668,1672,1710,1711,1720,1724,1725,1730,1774,1775,1779,1783,1803,1804],{"type":102,"content":1626},[1627,1629,1634],{"text":1628,"type":106},"The ",{"text":1630,"type":106,"marks":1631},"Social media marketing",[1632],{"type":266,"attrs":1633},{"href":696,"uuid":29,"anchor":29,"target":269,"linktype":270},{"text":1635,"type":106}," can be thought of as digital referral marketing. Platforms such as Facebook or Instagram are used to collect usable data and information in real time about which people and groups of people see the advertising campaign and how they interact with it.",{"type":102},{"type":102,"content":1638},[1639,1641,1642,1644,1648],{"text":1640,"type":106},"The difference between this form of advertising and traditional advertising media becomes clear when they are compared.",{"type":175},{"text":1643,"type":106},"In this sense, advertising media such as newspapers, magazines, posters and advertisements as well as radio and television are considered traditional. The basic principle here is the ",{"text":1645,"type":106,"marks":1646},"Spreading a message,",[1647],{"type":111},{"text":1649,"type":106}," that is linked to the company or brand. The focus is on a clear call to action. Depending on how the recipient receives this message, he or she processes it individually.",{"type":102,"content":1651},[1652,1653],{"type":175},{"text":1654,"type":106},"Social media marketing is also based on the transmission of a message.",{"type":102,"content":1656},[1657,1659],{"text":1658,"type":106},"However, once the advertising message has been received, the recipient can leave a comment or spread the message themselves in their environment - making the recipient an advertising medium ",{"text":1660,"type":106,"marks":1661},"Recipient becomes an advertising medium.",[1662],{"type":111},{"type":102},{"type":102,"content":1665},[1666],{"text":1667,"type":106},"Depending on where the respective target group is located, you have to consider where you want to place the advertisement. In addition to sponsored content, stories can also be created in which products or services are advertised. However, it is important to ensure that the advertising is always labeled as such. ",{"type":102,"content":1669},[1670],{"text":1671,"type":106},"Platforms for social media advertising are, for example",{"type":121,"content":1673},[1674,1680,1686,1692,1698,1704],{"type":124,"content":1675},[1676],{"type":102,"content":1677},[1678],{"text":1679,"type":106},"Facebook and Instagram",{"type":124,"content":1681},[1682],{"type":102,"content":1683},[1684],{"text":1685,"type":106},"Pinterest",{"type":124,"content":1687},[1688],{"type":102,"content":1689},[1690],{"text":1691,"type":106},"TikTok",{"type":124,"content":1693},[1694],{"type":102,"content":1695},[1696],{"text":1697,"type":106},"Twitter",{"type":124,"content":1699},[1700],{"type":102,"content":1701},[1702],{"text":1703,"type":106},"LinkedIn",{"type":124,"content":1705},[1706],{"type":102,"content":1707},[1708],{"text":1709,"type":106},"Youtube",{"type":102},{"type":102,"content":1712},[1713,1717,1718],{"text":1714,"type":106,"marks":1715},"Interactive and social",[1716],{"type":111},{"type":175},{"text":1719,"type":106},"With this form of marketing, companies rely on user interaction and user loyalty. Potential customers become fans instead of just being recipients of the message. They pass on the advertising message independently, interact and communicate within the social media campaign.",{"type":102,"content":1721},[1722],{"text":1723,"type":106},"Unlike traditional platforms such as newspapers or posters, social media marketing relies on a mixture of texts, images, videos and now also audio. This means that all formats that were previously found in different places can be found in one place. A combination of everything is also possible, popular and successful.",{"type":102},{"type":102,"content":1726},[1727],{"text":1258,"type":106,"marks":1728},[1729],{"type":111},{"type":121,"content":1731},[1732,1738,1744,1750,1756,1762,1768],{"type":124,"content":1733},[1734],{"type":102,"content":1735},[1736],{"text":1737,"type":106},"Precise playout possible thanks to target group targeting",{"type":124,"content":1739},[1740],{"type":102,"content":1741},[1742],{"text":1743,"type":106},"Increased interaction with customers",{"type":124,"content":1745},[1746],{"type":102,"content":1747},[1748],{"text":1749,"type":106},"Generation of leads",{"type":124,"content":1751},[1752],{"type":102,"content":1753},[1754],{"text":1755,"type":106},"Increase in brand awareness",{"type":124,"content":1757},[1758],{"type":102,"content":1759},[1760],{"text":1761,"type":106},"Precise analysis and performance measurement of social media advertising",{"type":124,"content":1763},[1764],{"type":102,"content":1765},[1766],{"text":1767,"type":106},"Cost control",{"type":124,"content":1769},[1770],{"type":102,"content":1771},[1772],{"text":1773,"type":106},"Automatic recording of interactions with the advertisements (clicks, views, etc.)",{"type":102},{"type":102,"content":1776},[1777],{"text":1778,"type":106},"Tips for good implementation",{"type":102,"content":1780},[1781],{"text":1782,"type":106},"Before placing an advertisement, you should be clear about",{"type":121,"content":1784},[1785,1791,1797],{"type":124,"content":1786},[1787],{"type":102,"content":1788},[1789],{"text":1790,"type":106},"The target group",{"type":124,"content":1792},[1793],{"type":102,"content":1794},[1795],{"text":1796,"type":106},"The content or editorial plan",{"type":124,"content":1798},[1799],{"type":102,"content":1800},[1801],{"text":1802,"type":106},"The goals to be achieved.",{"type":102},{"type":102,"content":1805},[1806,1808],{"text":1807,"type":106},"At Werbeberg, your advertising agency, we will create your social media campaign and ",{"text":1809,"type":106,"marks":1810},"advise you!",[1811],{"type":266,"attrs":1812},{"href":1813,"uuid":29,"anchor":29,"target":269,"linktype":270},"\u002Fkontakt\u002F","Advertising on social media",{"id":29,"url":178,"email":178,"linktype":179,"fieldtype":180,"cached_url":178},{"type":99,"content":1817},[1818],{"type":102,"content":1819},[1820],{"text":186,"marks":1821},[],[1823],{"_uid":1824,"title":1825,"ogImage":1826,"ogTitle":1825,"component":41,"description":1827,"ogDescription":1827},"e629f278-fe12-4e08-8001-7d92942764ac","We(r)binar: Advertising from social media",{"filename":29},"Tips and tricks for your social media advertising",{"id":1829,"alt":29,"name":29,"focus":29,"title":29,"filename":1830,"copyright":29,"fieldtype":39,"is_external_url":34},7177638,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5300x2981\u002F4256931aa6\u002Fwb_werbinar_social-media-marketing.jpg",{"id":1829,"alt":29,"name":29,"focus":29,"title":29,"filename":1830,"copyright":29,"fieldtype":39,"is_external_url":34},"werbung-auf-social-media","en\u002Farticles\u002Fwerbung-auf-social-media",690,[],"b853ca42-0788-46d8-b755-a99b05c7c4e4","2023-04-06T14:11:14.168Z",[],"articles\u002Fwerbung-auf-social-media",[1841],{"path":1839,"name":46,"lang":51,"published":46},176,[287,6,1844,1845,1846,1502,1847,1848],"Services","Techday","Förderung","Web","Neuigkeiten"]