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The high quality of the material and design of the card leaves a good impression.",{"type":102,"content":584},[585],{"text":586,"type":106},"Business cards are essential, especially in the sales sector. Representatives leave their business cards behind when they visit customers and thus remain in the customer's memory. The business card eliminates unnecessary searching for contact details.",{"type":102},{"type":102,"content":589},[590],{"text":591,"type":106,"marks":592},"Why business cards are still so important today",[593],{"type":111},{"type":102,"content":595},[596],{"text":597,"type":106},"The impact of these small cards is often underestimated. They often look cheap or boring. However, they leave a lasting first impression and are the figurehead of the company policy.",{"type":102},{"type":102,"content":600},[601],{"text":602,"type":106,"marks":603},"What belongs on a good business card:",[604],{"type":111},{"type":298,"content":606},[607,613,619,625,631,637],{"type":301,"content":608},[609],{"type":102,"content":610},[611],{"text":612,"type":106},"Company name and logo",{"type":301,"content":614},[615],{"type":102,"content":616},[617],{"text":618,"type":106},"Name and position in the company",{"type":301,"content":620},[621],{"type":102,"content":622},[623],{"text":624,"type":106},"Telephone number",{"type":301,"content":626},[627],{"type":102,"content":628},[629],{"text":630,"type":106},"E-mail address",{"type":301,"content":632},[633],{"type":102,"content":634},[635],{"text":636,"type":106},"Your address",{"type":301,"content":638},[639],{"type":102,"content":640},[641],{"text":642,"type":106},"Social media if applicable",{"type":102},{"type":102,"content":645},[646],{"text":647,"type":106,"marks":648},"How to use a business card successfully",[649],{"type":111},{"type":102,"content":651},[652],{"text":653,"type":106},"It is advisable to always carry these small cards with you, preferably in an attractive business card case to protect them from dirt or creasing. Stored in a tactically favorable place - such as in a jacket pocket or in the car - you are prepared for any unforeseen situation.","The business card",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":657},[658],{"type":102,"content":659},[660],{"text":202,"marks":661},[],[],{"id":664,"alt":29,"name":29,"focus":29,"title":29,"filename":665,"copyright":29,"fieldtype":39,"is_external_url":34},7187646,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002Ff3694038c4\u002Fwerbeberg-visitenkarte.jpg",{"id":664,"alt":29,"name":29,"focus":29,"title":29,"filename":665,"copyright":29,"fieldtype":39,"is_external_url":34},"erster-eindruck-in-kaertchenformat-die-visitenkarte","en\u002Farticles\u002Ferster-eindruck-in-kaertchenformat-die-visitenkarte",1230,[],"45d90825-c9d5-4595-9037-7c96f88c2660","2023-05-25T10:56:51.072Z",[],"articles\u002Ferster-eindruck-in-kaertchenformat-die-visitenkarte",[676],{"path":674,"name":46,"lang":51,"published":46},{"name":678,"created_at":679,"published_at":680,"updated_at":681,"id":682,"uuid":683,"content":684,"slug":722,"full_slug":723,"sort_by_date":46,"position":724,"tag_list":725,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":726,"first_published_at":727,"release_id":46,"lang":51,"path":46,"alternates":728,"default_full_slug":729,"translated_slugs":730},"3 Tipps für den Eventflyer","2024-04-04T14:11:01.214Z","2024-11-11T14:38:20.722Z","2024-11-11T14:38:20.765Z",473011883,"e2f31b02-8842-48aa-a75e-98d58faeb9bd",{"_uid":685,"body":686,"text":687,"title":709,"ctaLink":710,"ctaText":711,"pageSeo":717,"category":205,"ctaLabel":206,"ctaTitle":207,"cardImage":718,"component":20,"coverImage":721,"ctaSubTitle":212},"e4481dda-6bce-4b7e-8165-ecc158a2a176",[],{"type":99,"content":688},[689],{"type":298,"content":690},[691,697,703],{"type":301,"content":692},[693],{"type":102,"content":694},[695],{"text":696,"type":106},"The most important information should be easily recognizable and provide immediate answers to the typical W questions. So what, when, where, etc. ",{"type":301,"content":698},[699],{"type":102,"content":700},[701],{"text":702,"type":106},"The design is just as important as finding information quickly. The event flyer should be designed in such a way that it stands out from the crowd, but is not too intrusive. The design should emphasize the information well. Images and colors should be appealing so that the event flyer is memorable and attracts attention.",{"type":301,"content":704},[705],{"type":102,"content":706},[707],{"text":708,"type":106},"The distribution of the flyer. It is also important to distribute the flyer so that as many people as possible see it. This can be done in different ways. You can send the event flyer by post, you can distribute it by hand or you can place it somewhere such as in a café. Depending on where the target group is located, the location and route is chosen.","3 tips for the event flyer",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":712},[713],{"type":102,"content":714},[715],{"text":202,"marks":716},[],[],{"id":719,"alt":29,"name":29,"focus":29,"title":29,"filename":720,"copyright":29,"fieldtype":39,"is_external_url":34},7187660,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F3377x1900\u002F715a33231b\u002Fwerbeberg-eventflyer.jpg",{"id":719,"alt":29,"name":29,"focus":29,"title":29,"filename":720,"copyright":29,"fieldtype":39,"is_external_url":34},"3-tipps-fuer-den-eventflyer","en\u002Farticles\u002F3-tipps-fuer-den-eventflyer",1240,[],"3de97c5c-93ca-4a59-ac7a-ee85acc89ab7","2023-05-25T10:00:47.291Z",[],"articles\u002F3-tipps-fuer-den-eventflyer",[731],{"path":729,"name":46,"lang":51,"published":46},{"name":733,"created_at":734,"published_at":735,"updated_at":736,"id":737,"uuid":738,"content":739,"slug":801,"full_slug":802,"sort_by_date":46,"position":803,"tag_list":804,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":805,"first_published_at":806,"release_id":46,"lang":51,"path":46,"alternates":807,"default_full_slug":808,"translated_slugs":809},"3 Tipps zu Außenwerbung","2024-04-04T14:11:02.473Z","2024-11-11T14:38:21.024Z","2024-11-11T14:38:21.057Z",473011895,"b994860e-297c-43d0-8304-b9abc12e26a2",{"_uid":740,"body":741,"text":742,"title":788,"ctaLink":789,"ctaText":790,"pageSeo":796,"category":205,"ctaLabel":206,"ctaTitle":207,"cardImage":797,"component":20,"coverImage":800,"ctaSubTitle":212},"254329be-66d0-440b-a45a-ca73c437cfe4",[],{"type":99,"content":743},[744,754,758,759,769,773,774,784],{"type":298,"content":745},[746],{"type":301,"content":747},[748],{"type":102,"content":749},[750],{"text":751,"type":106,"marks":752},"Placement",[753],{"type":111},{"type":102,"content":755},[756],{"text":757,"type":106},"The placement of outdoor advertising plays an essential role and should therefore be well thought out. It is important to choose a location where as many people as possible pass by and where the advertising is clearly visible. The height at which the advertising material is placed is also crucial and should be taken into account.",{"type":102},{"type":298,"content":760},[761],{"type":301,"content":762},[763],{"type":102,"content":764},[765],{"text":766,"type":106,"marks":767},"Implementation",[768],{"type":111},{"type":102,"content":770},[771],{"text":772,"type":106},"Once a location has been found, the next step is implementation. Which format is suitable for the chosen location? If potential customers drive past by car, then the poster or sign should be kept simple and the font should be large and concise. However, if our sign is located in a pedestrian zone or similar, it is possible to invite people to interact, for example with the help of a QR code.",{"type":102},{"type":298,"content":775},[776],{"type":301,"content":777},[778],{"type":102,"content":779},[780],{"text":781,"type":106,"marks":782},"Message",[783],{"type":111},{"type":102,"content":785},[786],{"text":787,"type":106},"As a rule, the message of advertising should be recognizable at first glance, easy to understand and easy to remember, which of course makes sense especially where there is no time to take a closer look or think about it. But rules are there to be broken. With a good idea, you can also deliberately create confusion and use this to arouse people's curiosity.  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In view of the current circumstances, graphics had to be designed for various vaccination and testing campaigns.",{"type":102},{"type":102,"content":829},[830],{"text":831,"type":106},"It was important to adapt the design of the various media to the defined corporate design.  The various processes and procedures were adapted to the relevant target group depending on their intended use to ensure that the content was clear and easy to understand. The design of the online and print products guarantees the connection to the Canton of Aargau and makes it easier for outsiders to understand where the information belongs. In this way, the purpose and subsequently the content is absorbed more quickly, which is crucial for a wide reach of information.","The process of creating designs",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":835},[836],{"type":102,"content":837},[838],{"text":202,"marks":839},[],[],{"id":842,"alt":29,"name":29,"focus":29,"title":29,"filename":843,"copyright":29,"fieldtype":39,"is_external_url":34},7187698,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F4000x2666\u002F05a0027acf\u002Fwb_plakat_kanton_aargau.jpg",{"id":842,"alt":29,"name":29,"focus":29,"title":29,"filename":843,"copyright":29,"fieldtype":39,"is_external_url":34},"erstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau","en\u002Farticles\u002Ferstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau",1260,[],"11fd1ba9-6795-4bfb-aa0c-d405b746a0f4","2023-05-25T09:57:07.731Z",[],"articles\u002Ferstellung-diverser-online-und-printprodukte-fuer-den-kanton-aargau",[854],{"path":852,"name":46,"lang":51,"published":46},{"name":856,"created_at":857,"published_at":858,"updated_at":859,"id":860,"uuid":861,"content":862,"slug":970,"full_slug":971,"sort_by_date":46,"position":972,"tag_list":973,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":974,"first_published_at":975,"release_id":46,"lang":51,"path":46,"alternates":976,"default_full_slug":977,"translated_slugs":978},"5 Tipps für unbezahlte Reichweite auf Social Media","2024-04-04T14:10:39.683Z","2024-11-11T14:38:15.343Z","2024-11-11T14:38:15.380Z",473010241,"dfd33409-cf10-4b4b-9f6c-73ee1c388c58",{"_uid":863,"body":864,"text":865,"title":952,"ctaLink":953,"ctaText":954,"pageSeo":960,"category":205,"ctaLabel":206,"ctaTitle":207,"cardImage":966,"component":20,"coverImage":969,"ctaSubTitle":212},"6e520a5f-591f-4635-aedf-718ced8c8059",[],{"type":99,"content":866},[867,873,881,882,888,896,897,903,911,912,918,926,927,933,941],{"type":102,"content":868},[869],{"text":870,"type":106,"marks":871},"Post regularly",[872],{"type":111},{"type":298,"content":874},[875],{"type":301,"content":876},[877],{"type":102,"content":878},[879],{"text":880,"type":106},"Regular posting is the most important foundation when it comes to success on social media. Whether it's once, twice or five times a week, it's best to always post on the same day of the week and at the same time so that users can prepare themselves to see your content. This is the first step towards building a community.",{"type":102},{"type":102,"content":883},[884],{"text":885,"type":106,"marks":886},"Build a community",[887],{"type":111},{"type":298,"content":889},[890],{"type":301,"content":891},[892],{"type":102,"content":893},[894],{"text":895,"type":106},"Building an unpaid\u002Forganic community is a long-term and time-consuming process. Depending on the platform, responding to comments from users, for example, is fundamental, building on regular posting. It is also advisable to establish a code of conduct\u002Frules for Facebook groups\u002Fon the Facebook page and to appoint moderators.",{"type":102},{"type":102,"content":898},[899],{"text":900,"type":106,"marks":901},"Interact",[902],{"type":111},{"type":298,"content":904},[905],{"type":301,"content":906},[907],{"type":102,"content":908},[909],{"text":910,"type":106},"Comment, like, talk to each other: Those who communicate sympathetically and proactively and respond quickly to user messages increase the chance of organic reach growth.",{"type":102},{"type":102,"content":913},[914],{"text":915,"type":106,"marks":916},"Varied content ",[917],{"type":111},{"type":298,"content":919},[920],{"type":301,"content":921},[922],{"type":102,"content":923},[924],{"text":925,"type":106},"On social platforms, it is fundamentally important to create varied content to liven up your own topic area. Images, graphics, videos and texts can be combined in different ways. ",{"type":102},{"type":102,"content":928},[929],{"text":930,"type":106,"marks":931},"Relevant content",[932],{"type":111},{"type":298,"content":934},[935],{"type":301,"content":936},[937],{"type":102,"content":938},[939],{"text":940,"type":106},"If this content is not only varied and appealing, but also relevant to users, then this is the best way to achieve success on social media.",{"type":102,"content":942},[943,944,946],{"type":115},{"text":945,"type":106},"Whether organic or inorganic reach building and social media support: ",{"text":947,"type":106,"marks":948},"Werbeberg is happy to assist you.",[949],{"type":575,"attrs":950},{"href":951,"uuid":29,"anchor":29,"target":578,"linktype":579},"\u002Fleistungen\u002Fsocial-media-marketing\u002F","5 tips for social media reach",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":955},[956],{"type":102,"content":957},[958],{"text":202,"marks":959},[],[961],{"_uid":962,"title":963,"ogImage":964,"ogTitle":963,"component":41,"description":965,"ogDescription":965},"551e198f-3188-408f-83db-2919f33cbd39","We(r)binar: our 5 tips for more reach on social media!",{"filename":29},"How to expand your organic reach - here are our 5 tips!",{"id":967,"alt":29,"name":29,"focus":29,"title":29,"filename":968,"copyright":29,"fieldtype":39,"is_external_url":34},7187432,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F6268x3526\u002F4caefd2265\u002Fwerbeberg-social-media_be_11_ma_11.jpg",{"id":967,"alt":29,"name":29,"focus":29,"title":29,"filename":968,"copyright":29,"fieldtype":39,"is_external_url":34},"5-tipps-fuer-unbezahlte-reichweite-auf-social-media","en\u002Farticles\u002F5-tipps-fuer-unbezahlte-reichweite-auf-social-media",1080,[],"bcf7a5d9-8de2-458c-ad05-0ff8e0ec0648","2023-05-16T06:20:14.400Z",[],"articles\u002F5-tipps-fuer-unbezahlte-reichweite-auf-social-media",[979],{"path":977,"name":46,"lang":51,"published":46},{"name":981,"created_at":982,"published_at":983,"updated_at":984,"id":985,"uuid":986,"content":987,"slug":1103,"full_slug":1104,"sort_by_date":46,"position":1105,"tag_list":1106,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":1107,"first_published_at":1108,"release_id":46,"lang":51,"path":46,"alternates":1109,"default_full_slug":1110,"translated_slugs":1111},"Was macht eine gute Webseite aus?","2024-04-04T14:10:38.449Z","2024-11-11T14:38:15.024Z","2024-11-11T14:38:15.061Z",473010140,"68bb235f-643e-4240-9bc6-c2a4d5de3f01",{"_uid":988,"body":989,"text":990,"title":1084,"ctaLink":1085,"ctaText":1086,"pageSeo":1092,"category":1098,"ctaLabel":206,"ctaTitle":207,"cardImage":1099,"component":20,"coverImage":1102,"ctaSubTitle":212},"429b09ca-4925-4a39-9d16-91c33d40b7f8",[],{"type":99,"content":991},[992,996,997,1003,1007,1008,1013,1017,1021,1022,1028,1032,1033,1039,1043,1044,1050,1054,1058,1059,1065,1069,1070,1076,1080],{"type":102,"content":993},[994],{"text":995,"type":106},"In order to give the website a meaningful appearance that matches the company, the design is a basic element, just like relevant content. A good website also uses SEO measures, appeals to the visitor with a call to action and scores with short loading times.",{"type":102},{"type":102,"content":998},[999],{"text":1000,"type":106,"marks":1001},"CMS",[1002],{"type":111},{"type":102,"content":1004},[1005],{"text":1006,"type":106},"Choosing the right content management system is the first step towards an online presence. It all depends on what you want to achieve. Do you want a web store? Do you want to write regular blog posts? The purpose and goal of the website will provide the answer to the choice. There are CMSs that are easier to use, such as blog construction kits, through to more complicated systems that offer many tools. There are now several construction kits for simpler websites, but with additional tools they also offer many possibilities. Examples include Squarespace, Drupal, Motocms, etc. Examples of more complex CMS are WordPress, Typo3, etc.",{"type":102},{"type":102,"content":1009},[1010],{"text":572,"type":106,"marks":1011},[1012],{"type":111},{"type":102,"content":1014},[1015],{"text":1016,"type":106},"A design that appeals and perfectly represents the message of the company or person is the be-all and end-all.",{"type":102,"content":1018},[1019],{"text":1020,"type":106},"A clear, appealing layout, where visitors can reach their destination with as few clicks as possible, creates a pleasant stay where they can optimally find everything they are looking for. Responsive design is also important here. This is the flexible adaptation of the website to different end devices such as smartphones, tablets or PCs, which ensures the appropriate display of the optimized content.",{"type":102},{"type":102,"content":1023},[1024],{"text":1025,"type":106,"marks":1026},"Content",[1027],{"type":111},{"type":102,"content":1029},[1030],{"text":1031,"type":106},"In order to maintain the attention span and make the visit as interesting as possible, we rely on short, crisp texts and content with high relevance for the target group in our fast-moving times. The visit to the website should be as informative as possible.",{"type":102},{"type":102,"content":1034},[1035],{"text":1036,"type":106,"marks":1037},"SEO",[1038],{"type":111},{"type":102,"content":1040},[1041],{"text":1042,"type":106},"SEO stands for search engine optimization. Here, certain measures are used to make the website and its content visible and easy to find on the internet. Good search engine optimization results in a higher search engine ranking, which brings visitors to the website organically, i.e. free of charge. The search engine ranking includes page views, bounce rates, loading times and much more.",{"type":102},{"type":102,"content":1045},[1046],{"text":1047,"type":106,"marks":1048},"Call to action",[1049],{"type":111},{"type":102,"content":1051},[1052],{"text":1053,"type":106},"If visitors are to become customers, it is important to involve customers with a so-called call to action.",{"type":102,"content":1055},[1056],{"text":1057,"type":106},"It is best to provide clear calls to action. Whether with a contact form, telephone or online chat. It all depends on what goal you are pursuing. Do you want the visitor to subscribe to the newsletter? Should they leave a comment? Click on \"Buy\"? The clearer and more precise they are, the more likely they are to be implemented.",{"type":102},{"type":102,"content":1060},[1061],{"text":1062,"type":106,"marks":1063},"Ongoing support",[1064],{"type":111},{"type":102,"content":1066},[1067],{"text":1068,"type":106},"Ongoing website maintenance is essential to ensure that the website always remains relevant for visitors and customers. Because trends come and go, it is important to keep the website up to date at all times. This also applies to contact details, opening hours, etc. This includes installing important updates, other maintenance work or adding new products, new blog posts and much more.",{"type":102},{"type":102,"content":1071},[1072],{"text":1073,"type":106,"marks":1074},"Web design trends 2022",[1075],{"type":111},{"type":102,"content":1077},[1078],{"text":1079,"type":106},"Web design trends 2022 will bring us visible lines, symmetrical layouts, overlapping graphics and bright colors as well as color gradients. 3D graphics and scroll animations will also be widely used, where graphics will be added gradually, slowly building up the website with different effects to avoid endless scrolling and create a special visitor experience. In addition, web design will focus more on mobile-first as more and more users use their mobile devices to visit websites.",{"type":102,"content":1081},[1082],{"text":1083,"type":106},"When it comes to trends, however, it is always important to consider who you want to address and whether it suits your company.","What makes a good website?",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":1087},[1088],{"type":102,"content":1089},[1090],{"text":202,"marks":1091},[],[1093],{"_uid":1094,"title":1095,"ogImage":1096,"ogTitle":1095,"component":41,"description":1097,"ogDescription":1097},"a38124ce-ea63-45d1-8d6b-ec9f47a179cf","We(r)binar: What makes a good website?",{"filename":29},"Nowadays, it's impossible to imagine life without a website - find out what makes it good here!","Web",{"id":1100,"alt":29,"name":29,"focus":29,"title":29,"filename":1101,"copyright":29,"fieldtype":39,"is_external_url":34},7187407,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7198x4049\u002F5213e4a84c\u002Fwerbeberg-gute-webseite_ma_30.jpg",{"id":1100,"alt":29,"name":29,"focus":29,"title":29,"filename":1101,"copyright":29,"fieldtype":39,"is_external_url":34},"was-macht-eine-gute-webseite-aus","en\u002Farticles\u002Fwas-macht-eine-gute-webseite-aus",1070,[],"30306725-6201-441b-960b-c928f53d2443","2023-05-16T06:18:08.252Z",[],"articles\u002Fwas-macht-eine-gute-webseite-aus",[1112],{"path":1110,"name":46,"lang":51,"published":46},{"name":1114,"created_at":1115,"published_at":1116,"updated_at":1117,"id":1118,"uuid":1119,"content":1120,"slug":1168,"full_slug":1169,"sort_by_date":46,"position":1170,"tag_list":1171,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":1172,"first_published_at":1173,"release_id":46,"lang":51,"path":46,"alternates":1174,"default_full_slug":1175,"translated_slugs":1176},"Was ist Employer Branding?","2024-04-04T14:10:37.180Z","2024-11-11T14:38:14.677Z","2024-11-11T14:38:14.704Z",473010010,"976eaf53-7201-480f-8e47-95c89347acb1",{"_uid":1121,"body":1122,"text":1123,"title":1150,"ctaLink":1151,"ctaText":1152,"pageSeo":1158,"category":205,"ctaLabel":206,"ctaTitle":207,"cardImage":1164,"component":20,"coverImage":1167,"ctaSubTitle":212},"3474154c-59bc-4e1d-88d7-c665a1fd8802",[],{"type":99,"content":1124},[1125,1131,1135,1136,1142,1146],{"type":102,"content":1126},[1127],{"text":1128,"type":106,"marks":1129},"External employer branding",[1130],{"type":111},{"type":102,"content":1132},[1133],{"text":1134,"type":106},"External employer branding focuses on recruiting new employees, because in today's world it is no longer enough to simply advertise a job vacancy. Potential employees need to be convinced. Various strategies, analyses and measures are used for this purpose. One example of this is the image film, which presents the working environment, the work activities, the company and its corporate values.",{"type":102},{"type":102,"content":1137},[1138],{"text":1139,"type":106,"marks":1140},"Internal employer branding",[1141],{"type":111},{"type":102,"content":1143},[1144],{"text":1145,"type":106},"The purpose of internal employer branding is to keep existing employees motivated within the company, be it through a pleasant working atmosphere, company events, etc.",{"type":102,"content":1147},[1148],{"text":1149,"type":106},"Employer branding is therefore recruiting with a strong employer brand. It is becoming increasingly relevant as the competition for the best talent continues to grow.","What is employer branding?",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":1153},[1154],{"type":102,"content":1155},[1156],{"text":202,"marks":1157},[],[1159],{"_uid":1160,"title":1161,"ogImage":1162,"ogTitle":1161,"component":41,"description":1163,"ogDescription":1163},"cd49fae9-891f-4c0d-bfab-793f65e9dfb8","We(r)binar: What is employer branding?",{"filename":29},"Find out everything about the employer brand here!",{"id":1165,"alt":29,"name":29,"focus":29,"title":29,"filename":1166,"copyright":29,"fieldtype":39,"is_external_url":34},7187370,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F7198x4049\u002Fde2a0b00c9\u002Fwerbeberg-employer-branding_ma_29.jpg",{"id":1165,"alt":29,"name":29,"focus":29,"title":29,"filename":1166,"copyright":29,"fieldtype":39,"is_external_url":34},"was-ist-employer-branding","en\u002Farticles\u002Fwas-ist-employer-branding",1060,[],"a56d4ccb-0ddf-4463-bc86-5f5913366f9f","2023-05-16T06:14:15.897Z",[],"articles\u002Fwas-ist-employer-branding",[1177],{"path":1175,"name":46,"lang":51,"published":46},{"name":1179,"created_at":1180,"published_at":1181,"updated_at":1182,"id":1183,"uuid":1184,"content":1185,"slug":1347,"full_slug":1348,"sort_by_date":46,"position":1349,"tag_list":1350,"is_startpage":34,"parent_id":217,"meta_data":46,"group_id":1351,"first_published_at":1352,"release_id":46,"lang":51,"path":46,"alternates":1353,"default_full_slug":1354,"translated_slugs":1355},"Bild-Dateiformate - welche wendet man wo an?","2024-04-04T14:10:35.680Z","2024-11-11T14:38:14.347Z","2024-11-11T14:38:14.374Z",473009897,"3c6071f7-c4a4-45a2-964b-a4a37b47d119",{"_uid":1186,"body":1187,"text":1188,"title":1328,"ctaLink":1329,"ctaText":1330,"pageSeo":1336,"category":1342,"ctaLabel":206,"ctaTitle":207,"cardImage":1343,"component":20,"coverImage":1346,"ctaSubTitle":212},"a8c1e690-7042-411d-b9ce-e3f65ab15eed",[],{"type":99,"content":1189},[1190,1198,1202,1203,1211,1215,1216,1217,1221,1222,1230,1234,1235,1239,1243,1247,1248,1249,1257,1261,1262,1266,1270,1274,1275,1276,1284,1288,1289,1293,1297,1301,1302,1303,1311,1315,1316,1320,1324],{"type":102,"content":1191},[1192,1196],{"text":1193,"type":106,"marks":1194},"Pixel-based files",[1195],{"type":111},{"text":1197,"type":106}," are made up of a grid of pixels and thus create an image. Pixels have a fixed proportion of the image due to their already defined size. If the image is enlarged or distorted, the pixels are stretched to fill the empty space, resulting in blurred and out-of-focus images. It is therefore important to know in advance what the image will be used for, as enlarging it unfortunately leads to a high loss of quality.",{"type":102,"content":1199},[1200],{"text":1201,"type":106},"Pixel file formats are for example: JPEG, GIF and PNG.",{"type":102},{"type":102,"content":1204},[1205,1209],{"text":1206,"type":106,"marks":1207},"Vector-based files",[1208],{"type":111},{"text":1210,"type":106}," have the major advantage that they are flexible. They consist of proportional shapes and not pixels. They are perfect for creating graphics that need to undergo frequent resizing, such as logos, brand graphics, etc. They can be resized from the size of a postage stamp to that of a house wall without any loss of quality.",{"type":102,"content":1212},[1213],{"text":1214,"type":106},"Vector file formats are for example: EPS, AI and PDF.",{"type":102},{"type":102},{"type":102,"content":1218},[1219],{"text":1220,"type":106},"Various image file formats at a glance:",{"type":102},{"type":102,"content":1223},[1224,1228],{"text":1225,"type":106,"marks":1226},"JPEG ",[1227],{"type":111},{"text":1229,"type":106},"- Joint Photographic Experts Group",{"type":102,"content":1231},[1232],{"text":1233,"type":106},"Raster or pixel file format. Probably the best known and most widely used image format.",{"type":102},{"type":102,"content":1236},[1237],{"text":1238,"type":106},"Advantages: Supported by all operating systems. Good ratio of image quality to file size",{"type":102,"content":1240},[1241],{"text":1242,"type":106},"Disadvantages: Does not support transparency or animations. Loss of quality after multiple editing and saving",{"type":102,"content":1244},[1245],{"text":1246,"type":106},"Application: Large, detailed images for sending, saving or for websites.",{"type":102},{"type":102},{"type":102,"content":1250},[1251,1255],{"text":1252,"type":106,"marks":1253},"PNG ",[1254],{"type":111},{"text":1256,"type":106},"- Portable Network Graphics",{"type":102,"content":1258},[1259],{"text":1260,"type":106},"Raster or pixel file format. This format is not very different from JPEG, but PNG is better suited for larger files and images in areas with a lot of color and sharp transitions.",{"type":102},{"type":102,"content":1263},[1264],{"text":1265,"type":106},"Advantages: Supports transparency, does not discard information after saving compared to other image formats.",{"type":102,"content":1267},[1268],{"text":1269,"type":106},"Disadvantages: File size is huge compared to others, format is not supported everywhere.",{"type":102,"content":1271},[1272],{"text":1273,"type":106},"Application: Icons, transparent or semi-transparent images",{"type":102},{"type":102},{"type":102,"content":1277},[1278,1282],{"text":1279,"type":106,"marks":1280},"SVG ",[1281],{"type":111},{"text":1283,"type":106},"- Scaleable Vector Graphics",{"type":102,"content":1285},[1286],{"text":1287,"type":106},"Vector-based image format. A very versatile file format and very popular with many designers for creating printed matter and logos.",{"type":102},{"type":102,"content":1290},[1291],{"text":1292,"type":106},"Advantages: Offers very high quality. No loss after scaling or zooming as it is vector based.",{"type":102,"content":1294},[1295],{"text":1296,"type":106},"Disadvantages: Knowledge required for editing",{"type":102,"content":1298},[1299],{"text":1300,"type":106},"Application: Logos, print, websites",{"type":102},{"type":102},{"type":102,"content":1304},[1305,1309],{"text":1306,"type":106,"marks":1307},"WebP ",[1308],{"type":111},{"text":1310,"type":106},"- Graphic file format developed by Google",{"type":102,"content":1312},[1313],{"text":1314,"type":106},"Alternative image or graphic file format for static or animated images developed by Google. The format is intended to serve as a new open standard for true color graphics on the web and will thus become the new competitor to JPEG by enabling significantly smaller files with comparable quality.",{"type":102},{"type":102,"content":1317},[1318],{"text":1319,"type":106},"Advantage: relatively low loss of quality despite small file sizes, supports transparency",{"type":102,"content":1321},[1322],{"text":1323,"type":106},"Disadvantage: There is currently very little software that can be used to view this format",{"type":102,"content":1325},[1326],{"text":1327,"type":106},"Application: Web graphics","Image file formats - which one to use where?",{"id":29,"url":194,"email":194,"linktype":195,"fieldtype":196,"cached_url":194},{"type":99,"content":1331},[1332],{"type":102,"content":1333},[1334],{"text":202,"marks":1335},[],[1337],{"_uid":1338,"title":1339,"ogImage":1340,"ogTitle":1339,"component":41,"description":1341,"ogDescription":1341},"90966367-63f2-4b38-b0d6-fe167a3abc87","We(r)binar: Everything you need to know about image file formats!",{"filename":29},"When do I use what? Find out now","Marketing, Design, Web",{"id":1344,"alt":29,"name":29,"focus":29,"title":29,"filename":1345,"copyright":29,"fieldtype":39,"is_external_url":34},7187345,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F186536\u002F5184x2916\u002F467ad456ef\u002Fwerbeberg-bildformate_ma_31_2022-02-09-10-25-11.jpg",{"id":1344,"alt":29,"name":29,"focus":29,"title":29,"filename":1345,"copyright":29,"fieldtype":39,"is_external_url":34},"bild-dateiformate-welche-wendet-man-wo-an","en\u002Farticles\u002Fbild-dateiformate-welche-wendet-man-wo-an",1050,[],"1eb10699-de00-4b51-bedf-f8d4376f162a","2023-05-16T06:09:24.450Z",[],"articles\u002Fbild-dateiformate-welche-wendet-man-wo-an",[1356],{"path":1354,"name":46,"lang":51,"published":46},176,[205,6,1359,1360,1361,572,1098,1362],"Services","Techday","Förderung","Neuigkeiten"]