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Mit klaren Governance-Strukturen in der Kommunikationsbranche stärken wir die Glaubwürdigkeit, sichern die langfristige Legitimität und fördern eine offenen Austausch über verantwortungsvolle Kommunikation.",{"type":42,"attrs":760},{"textAlign":102},{"type":42,"attrs":762,"content":763},{"textAlign":102},[764,766,775],{"text":765,"type":205},"Mehr dazu findest du auf der Webseite des ",{"text":767,"type":205,"marks":768},"Österreichischen Werberats",[769],{"type":770,"attrs":771},"link",{"href":772,"uuid":102,"anchor":102,"target":773,"linktype":774},"https:\u002F\u002Fwww.werberat.at\u002F","_self","url",{"text":776,"type":205},".","Kommunikation: nicht nur wirksam, sondern verantwortungsvoll",{"id":47,"url":18,"anchor":48,"linktype":49,"fieldtype":50,"cached_url":380,"prep":32},{"type":39,"content":780},[781,786],{"type":42,"attrs":782,"content":783},{"textAlign":102},[784],{"text":785,"type":205},"Du möchtest deine Kommunikation wirksam und verantwortungsvoll gestalten? Dann lass uns darüber reden! ",{"type":42,"attrs":787,"content":788},{"textAlign":102},[789],{"text":790,"type":205},"Wir freuen uns auf deine Nachricht!",[],"Österreichischer Werberat","Kostenlosen Ersttermin vereinbaren","Deine Kommunikation stärken?",{"id":796,"alt":797,"name":18,"focus":798,"title":18,"source":18,"filename":799,"copyright":18,"fieldtype":24,"meta_data":800,"is_external_url":26},146628060057752,"Das Bild zeigt eine geschäftige Redaktion im Hintergrund und einen lächelnden Redakteur im Vordergrund","1395x302:1396x303","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fad7b25a273\u002Fwerberat-noah-hero-image.jpg",{"alt":797,"title":18,"source":18,"copyright":18},{"id":796,"alt":797,"name":18,"focus":802,"title":18,"source":18,"filename":799,"copyright":18,"fieldtype":24,"meta_data":803,"is_external_url":26},"1399x302:1400x303",{"alt":797,"title":18,"source":18,"copyright":18},{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":805},{},"Kontaktiere uns jetzt!","kommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist","en\u002Farticles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",-410,[],"327de387-be5b-4d3a-bd8b-c61e0473fe7d",[],"articles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",[815],{"path":813,"name":102,"lang":112,"published":102},{"name":817,"created_at":818,"published_at":819,"updated_at":820,"id":821,"uuid":822,"content":823,"slug":904,"full_slug":905,"sort_by_date":102,"position":906,"tag_list":907,"is_startpage":26,"parent_id":421,"meta_data":102,"group_id":908,"first_published_at":909,"release_id":102,"lang":112,"path":102,"alternates":910,"default_full_slug":911,"translated_slugs":912},"Auszeichnung 30 unter 30 PR-Talente 2025","2026-01-20T08:25:43.258Z","2026-01-26T10:07:21.440Z","2026-01-26T10:07:21.456Z",136019735626559,"d35f14a1-25dc-4751-9115-cb15d9761a49",{"_uid":824,"body":825,"text":826,"title":868,"ctaLink":869,"ctaText":870,"pageSeo":882,"category":895,"ctaLabel":896,"ctaTitle":36,"cardImage":897,"component":28,"coverImage":900,"coverVideo":902,"ctaSubTitle":416},"438045b3-57be-44a3-8735-9f587a9489f5",[],{"type":39,"content":827},[828,833,838,843,848,853,858,863],{"type":42,"attrs":829,"content":830},{"textAlign":102},[831],{"text":832,"type":205},"At the PRVA (Public Relations Association Austria) kick-off event for the PR industry, the focus was on the future and the importance of professional communication. As part of this event, the top 30 under 30 PR talents from 2025 were announced.",{"type":42,"attrs":834,"content":835},{"textAlign":102},[836],{"text":837,"type":205},"Among them was our communications expert Noah Kramer! Through his work, he consistently demonstrates how communication can be strategic, responsible and socially valuable.",{"type":42,"attrs":839,"content":840},{"textAlign":102},[841],{"text":842,"type":205},"This award confirms one thing above all else: good communication is not a minor matter!",{"type":199,"attrs":844,"content":845},{"level":201,"textAlign":102},[846],{"text":847,"type":205},"Why communicate?",{"type":42,"attrs":849,"content":850},{"textAlign":102},[851],{"text":852,"type":205},"Communication provides orientation, informs and creates trust. Whether in a private, public or business context, open dialogue, constructive discourse and transparent exchange of information are the basis for understanding, credibility and sustainable relationships.",{"type":42,"attrs":854,"content":855},{"textAlign":102},[856],{"text":857,"type":205},"In our increasingly fast-paced world, clear communication is essential to support an informed and open society. It should not only convey content, but also create added value, take responsibility and open up space for different perspectives. ",{"type":199,"attrs":859,"content":860},{"level":201,"textAlign":102},[861],{"text":862,"type":205},"Curiosity: a key skill in communication",{"type":42,"attrs":864,"content":865},{"textAlign":102},[866],{"text":867,"type":205},"That is why curiosity is so important. In an interview with the PRVA, Noah identifies curiosity as a key skill that is an absolute must for a communicator. Good messages can only be created when contexts are understood and the other person is met with genuine and honest interest. Through","Award as Top 30 under 30 PR talents 2025",{"id":47,"url":18,"linktype":49,"fieldtype":50,"cached_url":380,"prep":32},{"type":39,"content":871},[872,877],{"type":42,"attrs":873,"content":874},{"textAlign":102},[875],{"text":876,"type":205},"You can send us an email or give us a call.",{"type":42,"attrs":878,"content":879},{"textAlign":102},[880],{"text":881,"type":205},"We look forward to hearing from you!",[883],{"_uid":884,"title":885,"noIndex":26,"ogImage":886,"ogTitle":885,"noFollow":26,"component":99,"description":891,"twitterImage":892,"twitterTitle":18,"ogDescription":894,"twitterDescription":18},"b3c3f0af-81e4-4060-b190-e0ddf5b705ee","B2B Communication 2026: Strategy & Implementation | Werbeberg",{"id":887,"alt":888,"name":18,"focus":18,"title":18,"source":18,"filename":889,"copyright":18,"fieldtype":24,"meta_data":890,"is_external_url":26},136033472362910,"Group photo of smiling people holding certificates, standing in front of banners and a screen at an event in a wood-paneled room.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3800x1818\u002Fb99a084383\u002F040_20260113__c_schedl_oberauer_cropped.jpg",{"alt":888,"title":18,"source":18,"copyright":18},"Werbeberg supports B2B companies in clear positioning, relevant topics, and consistent communication implementation for 2026.",{"id":102,"alt":102,"name":18,"focus":102,"title":102,"filename":102,"copyright":102,"fieldtype":24,"meta_data":893,"is_external_url":26},{},"Werbeberg supports B2B companies with clear positioning, relevant topics, and consistent communication implementation for 2026.","Auszeichnung","Arrange a free initial appointment",{"id":887,"alt":888,"name":18,"focus":898,"title":18,"source":18,"filename":889,"copyright":18,"fieldtype":24,"meta_data":899,"is_external_url":26},"1483x842:1484x843",{"alt":888,"title":18,"source":18,"copyright":18},{"id":887,"alt":888,"name":18,"focus":18,"title":18,"source":18,"filename":889,"copyright":18,"fieldtype":24,"meta_data":901,"is_external_url":26},{"alt":888,"title":18,"source":18,"copyright":18},{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":903},{},"auszeichnung-30-unter-30-pr-talente-2025","en\u002Farticles\u002Fauszeichnung-30-unter-30-pr-talente-2025",-390,[],"8edd8fa8-dfbb-4a11-8077-262be46478f4","2026-01-20T18:05:00.582Z",[],"articles\u002Fauszeichnung-30-unter-30-pr-talente-2025",[913],{"path":911,"name":102,"lang":112,"published":102},{"name":915,"created_at":916,"published_at":917,"updated_at":918,"id":919,"uuid":920,"content":921,"slug":1011,"full_slug":1012,"sort_by_date":102,"position":1013,"tag_list":1014,"is_startpage":26,"parent_id":421,"meta_data":102,"group_id":1015,"first_published_at":917,"release_id":102,"lang":112,"path":102,"alternates":1016,"default_full_slug":1017,"translated_slugs":1018},"Vom Vorsatz zur Wirkung: B2B-Kommunikation 2026","2026-01-03T18:56:32.974Z","2026-01-03T19:14:17.641Z","2026-01-03T19:14:17.653Z",130158563250644,"49477459-0df1-44da-9292-5af40c8ab1fa",{"_uid":824,"body":922,"text":930,"title":977,"ctaLink":978,"ctaText":981,"pageSeo":988,"category":999,"ctaLabel":1000,"ctaTitle":1001,"cardImage":1002,"component":28,"coverImage":1005,"coverVideo":1008,"ctaSubTitle":1010},[923],{"_uid":924,"title":925,"subTitle":926,"component":476,"testimonials":927},"950a0818-1a2a-48a1-9dfc-4dcf443371cb","WB Advisor","Walking the path together",[928,929],"941b7bf4-46b5-4e14-b441-60cb0b93a341","21804749-4b86-42f2-945c-4ca1b853b260",{"type":39,"content":931},[932,937,942,947,952,957,962,967,972],{"type":42,"attrs":933,"content":934},{"textAlign":102},[935],{"text":936,"type":205},"The turn of the year is the same moment every year: shortly before midnight, resolutions are made, plans are forged, goals are defined. More focus, better routines, finally staying consistent. For a few days, everything feels possible. But then everyday life returns. Calendars fill up, operational issues push to the forefront, priorities shift. What began as a clear resolution loses energy.",{"type":42,"attrs":938,"content":939},{"textAlign":102},[940],{"text":941,"type":205},"What is so familiar in private life can be transferred one-to-one to companies. B2B companies are also starting the new year 2026 with ambitious goals. More visibility, clearer positioning, stronger brand, better leads, more consistent communication. The intention is there, the will as well. And yet experience shows: There is a long way between goal setting and actual impact. Not because companies don't know what they want, but because it is difficult in everyday life to maintain focus and consistently implement plans.",{"type":42,"attrs":943,"content":944},{"textAlign":102},[945],{"text":946,"type":205},"Formulating goals is easy. Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":42,"attrs":948,"content":949},{"textAlign":102},[950],{"text":951,"type":205},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":42,"attrs":953,"content":954},{"textAlign":102},[955],{"text":956,"type":205},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":42,"attrs":958,"content":959},{"textAlign":102},[960],{"text":961,"type":205},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":42,"attrs":963,"content":964},{"textAlign":102},[965],{"text":966,"type":205},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":42,"attrs":968,"content":969},{"textAlign":102},[970],{"text":971,"type":205},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. This creates content that is not only broadcasted but also generates interest, builds trust, and strengthens positioning.",{"type":42,"attrs":973,"content":974},{"textAlign":102},[975],{"text":976,"type":205},"New Year's resolutions rarely fail because they are wrong. They fail because they are pursued alone. The same applies to companies. 2026 will not be the year of the best ideas winning, but rather the year of consistent implementation. With clear communication, relevant topics, and a partner who not only thinks along but also supports. Whoever takes their goals seriously should not pursue them in isolation. To achieve them, you need structure, reliability, and professional guidance. Werbeberg helps turn resolutions into effective actions.","From Resolution to Impact: B2B Communication 2026",{"id":979,"url":18,"linktype":49,"fieldtype":50,"cached_url":980,"prep":32},"2148c1b3-6822-4b0b-b154-2f4180df70d7","\u002Fen\u002Fkontakt\u002Fterminfindung",{"type":39,"content":982},[983],{"type":42,"attrs":984,"content":985},{"textAlign":102},[986],{"text":987,"type":205},"Good resolutions need structure, clarity, and consistent implementation. We support B2B companies in sharpening their core story, developing relevant topics, and not only planning communication but implementing it professionally. With a reliable partner by your side, strategy becomes impact.",[989],{"_uid":884,"title":885,"noIndex":26,"ogImage":990,"ogTitle":885,"noFollow":26,"component":99,"description":891,"twitterImage":995,"twitterTitle":997,"ogDescription":894,"twitterDescription":998},{"id":991,"alt":992,"name":18,"focus":18,"title":18,"source":18,"filename":993,"copyright":18,"fieldtype":24,"meta_data":994,"is_external_url":26},130162712953172,"Aufbruch in 2026 Werbeberg wb","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002Fc83a8e9910\u002Faufbruch-in-2026-werbeberg-wb.png",{"alt":992,"title":18,"source":18,"copyright":18},{"id":991,"alt":992,"name":18,"focus":18,"title":18,"source":18,"filename":993,"copyright":18,"fieldtype":24,"meta_data":996,"is_external_url":26},{"alt":992,"title":18,"source":18,"copyright":18},"B2B-Kommunikation 2026: Strategie & Umsetzung | Werbeberg","Werbeberg unterstützt B2B-Unternehmen bei klarer Positionierung, relevanten Themen und konsequenter Kommunikations-Umsetzung für 2026.","Artikel","Free initial consultation","From Resolution to Impact",{"id":991,"alt":992,"name":18,"focus":1003,"title":18,"source":18,"filename":993,"copyright":18,"fieldtype":24,"meta_data":1004,"is_external_url":26},"1029x440:1030x441",{"alt":992,"title":18,"source":18,"copyright":18},{"id":991,"alt":992,"name":18,"focus":1006,"title":18,"source":18,"filename":993,"copyright":18,"fieldtype":24,"meta_data":1007,"is_external_url":26},"992x547:993x548",{"alt":992,"title":18,"source":18,"copyright":18},{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":1009},{},"Make your communication goals for 2026 actionable.","vom-vorsatz-zur-wirkung-b2b-kommunikation-2026","en\u002Farticles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",-400,[],"3187ca77-ef33-4204-854a-f77e31aea452",[],"articles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",[1019],{"path":1017,"name":102,"lang":112,"published":102},{"name":1021,"created_at":1022,"published_at":1023,"updated_at":1024,"id":1025,"uuid":1026,"content":1027,"slug":1142,"full_slug":1143,"sort_by_date":102,"position":1144,"tag_list":1145,"is_startpage":26,"parent_id":421,"meta_data":102,"group_id":1146,"first_published_at":1147,"release_id":102,"lang":112,"path":102,"alternates":1148,"default_full_slug":1149,"translated_slugs":1150},"Das Nachtlicht der Marke","2025-12-25T14:36:16.502Z","2025-12-25T14:51:46.965Z","2025-12-25T14:51:46.982Z",126909548577574,"af2f5571-2d6e-4442-92d1-99d08aecf590",{"_uid":1028,"body":1029,"text":1035,"title":1033,"ctaLink":1107,"ctaText":1108,"pageSeo":1115,"category":999,"ctaLabel":1130,"ctaTitle":1131,"cardImage":1132,"component":28,"coverImage":1135,"coverVideo":1139,"ctaSubTitle":1141},"94a39bcc-19e5-4161-bc45-566c7fde744b",[1030],{"_uid":1031,"title":1032,"subTitle":1033,"component":476,"testimonials":1034},"bbb02c82-6392-49ab-80bb-1b3de349583e","WB advisor","The night light of the brand: Why a core story provides orientation",[928],{"type":39,"content":1036},[1037,1042,1047,1052,1057,1062,1067,1072,1077,1082,1087,1092,1097,1102],{"type":42,"attrs":1038,"content":1039},{"textAlign":102},[1040],{"text":1041,"type":205},"It is the middle of the night. A 17-month-old child wakes up. Not unusual. Closeness is sought, security, a ritual that has always been the same. But this time, something is different. Reaching for the mother does not end as usual. No breast milk. No familiar pattern. No explanation.",{"type":42,"attrs":1043,"content":1044},{"textAlign":102},[1045],{"text":1046,"type":205},"What follows is unrest. Anger. Loud protest. Not because the child \"doesn't get what it wants,\" but because its inner image of the world suddenly no longer matches. Something that was always there is suddenly gone. Without context. Without meaning.",{"type":42,"attrs":1048,"content":1049},{"textAlign":102},[1050],{"text":1051,"type":205},"The situation could not be calmed through distraction or substitution. Nor by persevering or a \"That's just how it is now.\" Something else calmed it: a story. A simple, honest story that made sense to a 17-month-old child. The breast needs a break at night. This break has a sign – a small night light. When the light is on, the breast rests. When it's off, everything is back to normal.",{"type":42,"attrs":1053,"content":1054},{"textAlign":102},[1055],{"text":1056,"type":205},"This story was told calmly, without drama, without pressure. Only when the signs were explained and the context made understandable could the child relax. Only then could it fall asleep again. However, the decisive factor was not just the explanation, but what happened afterwards. After falling asleep, the situation was resolved again. The night light was turned off. The breast was there again. The story kept its promise. This is exactly how trust was built. Not because it was particularly beautiful or creative, but because it was coherent, honest – and resolvable.",{"type":42,"attrs":1058,"content":1059},{"textAlign":102},[1060],{"text":1061,"type":205},"What appears at first glance to be a private everyday scene is in fact a precise parable for communication, leadership, and brand work. Because target groups – whether consumers or decision-makers in B2B – do not primarily respond to arguments. They respond to orientation. Unconsciously, people always ask the same questions: Do I understand what is happening here? Does this make sense to me? Can I trust this logic? Does it remain consistent even if something changes?",{"type":42,"attrs":1063,"content":1064},{"textAlign":102},[1065],{"text":1066,"type":205},"This is where the meaning of a Core Story begins. It is not a marketing add-on, not a claim, and not a campaign. It is an internal order model. A clear explanation of why a company does what it does, what it stands for, and how it acts when routines break or decisions become uncomfortable.",{"type":42,"attrs":1068,"content":1069},{"textAlign":102},[1070],{"text":1071,"type":205},"That stories have this effect is well documented scientifically. Neuroscientific studies show that the human brain processes information significantly better when it is conveyed in narrative form. Stories activate not only language areas but also emotional and sensory regions. We don't just hear them—we experience them. That's exactly why they stick. That's exactly why they generate meaning.",{"type":42,"attrs":1073,"content":1074},{"textAlign":102},[1075],{"text":1076,"type":205},"Trust also follows clear patterns. Psychological research on cognitive coherence shows that people develop trust when explanations are free of contradictions, comprehensible, and consistent over time. It is not perfection that creates security, but coherence. Just like the night light: The sign had meaning – and this meaning was upheld.",{"type":42,"attrs":1078,"content":1079},{"textAlign":102},[1080],{"text":1081,"type":205},"Particularly relevant is the aspect of authenticity. Studies from brand and B2B research clearly show that over-staged, polished brand stories can generate short-term attention, but lose credibility in the long term if behavior, culture, and reality do not keep pace. Authenticity is not created by loudness, but by consistency. Between what is said and what is done.",{"type":42,"attrs":1083,"content":1084},{"textAlign":102},[1085],{"text":1086,"type":205},"A strong Core Story therefore answers not only communication questions, but strategic ones. It provides orientation both internally and externally. It clarifies why a company exists, what it believes in, what it promises—and what it consciously does not. It helps with decisions, especially when things get difficult. It is not an ornament, but a foundation.",{"type":42,"attrs":1088,"content":1089},{"textAlign":102},[1090],{"text":1091,"type":205},"At best, it is the company's nightlight. A sign that explains why things are currently different. That provides security, even when not everything is available. And that builds trust because it reliably goes out again.",{"type":42,"attrs":1093,"content":1094},{"textAlign":102},[1095],{"text":1096,"type":205},"The central takeaway for companies – especially in B2B – is clear: not the most dazzling story convinces. Not the most creative one. Not the loudest. But the most credible one. A good Core Story fits the reality of the company. It is understandable for the target audience. It delivers on its promises. It explains change without excuses. And it is resolved in action.",{"type":42,"attrs":1098,"content":1099},{"textAlign":102},[1100],{"text":1101,"type":205},"Especially in B2B, where decisions are long-term, risky, and heavily trust-driven, this is crucial. No one likes to invest in a story that later turns out to be untrue.",{"type":42,"attrs":1103,"content":1104},{"textAlign":102},[1105],{"text":1106,"type":205},"Our stance at Werbeberg is therefore clear. We do not believe in big words without grounding. We believe in clarity before creativity. In attitude before hype. In stories you can live—not just tell. Because trust is created where a story makes sense and is told to completion. In the nursery just as in the boardroom.",{"id":979,"url":18,"linktype":49,"fieldtype":50,"cached_url":980,"prep":32},{"type":39,"content":1109},[1110],{"type":42,"attrs":1111,"content":1112},{"textAlign":102},[1113],{"text":1114,"type":205},"Werbeberg accompanies companies in the development of core stories, brand positioning, and strategic communication. Ensuring that words and actions align – and long-term trust is established.",[1116],{"_uid":1117,"title":1118,"noIndex":26,"ogImage":1119,"ogTitle":1118,"noFollow":26,"component":99,"description":1124,"twitterImage":1125,"twitterTitle":1127,"ogDescription":1128,"twitterDescription":1129},"c75b2451-6e13-4cce-bdb8-1025bc657f66","Why a Core Story Builds Trust | Werbeberg",{"id":1120,"alt":1121,"name":18,"focus":18,"title":18,"source":18,"filename":1122,"copyright":18,"fieldtype":24,"meta_data":1123,"is_external_url":26},126911178317897,"Das Nachtlicht der Marke: Warum eine Core Story Orientierung gibt","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002F7faa92e545\u002Fdas-nachtlicht-der-marke-warum-eine-core-story-orientierung-gibt.png",{"alt":1033,"title":18,"source":18,"copyright":18},"Why not the loudest, but the most credible story convinces. An article about Core Stories, trust, and strategic brand management in B2B.",{"id":1120,"alt":1121,"name":18,"focus":18,"title":18,"source":18,"filename":1122,"copyright":18,"fieldtype":24,"meta_data":1126,"is_external_url":26},{"alt":1121,"title":18,"source":18,"copyright":18},"Warum eine Core Story Vertrauen schafft | Werbeberg","Why it's not the loudest but the most credible story that convinces. An article about Core Stories, trust, and strategic brand management in B2B.","Warum nicht die lauteste, sondern die glaubwürdigste Geschichte überzeugt. Ein Artikel über Core Stories, Vertrauen und strategische Markenführung im B2B.","Book a free kickoff appointment","Develop Core Story",{"id":1120,"alt":1121,"name":18,"focus":1133,"title":18,"source":18,"filename":1122,"copyright":18,"fieldtype":24,"meta_data":1134,"is_external_url":26},"397x582:398x583",{"alt":1033,"title":18,"source":18,"copyright":18},{"id":1120,"alt":1121,"name":18,"focus":1136,"title":18,"source":18,"filename":1122,"copyright":18,"fieldtype":24,"meta_data":1137,"is_external_url":26},"477x571:478x572",{"alt":1138,"title":18,"source":18,"copyright":18},"The nightlight of the brand: Why a core story provides orientation",{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":1140},{},"From history to attitude.","das-nachtlicht-der-marke","en\u002Farticles\u002Fdas-nachtlicht-der-marke",-380,[],"53349d1f-7bee-423f-a8d1-5aa535c91ce9","2025-12-25T14:49:35.496Z",[],"articles\u002Fdas-nachtlicht-der-marke",[1151],{"path":1149,"name":102,"lang":112,"published":102},{"name":1153,"created_at":1154,"published_at":1155,"updated_at":1156,"id":1157,"uuid":1158,"content":1159,"slug":1487,"full_slug":1488,"sort_by_date":102,"position":1489,"tag_list":1490,"is_startpage":26,"parent_id":1491,"meta_data":102,"group_id":1492,"first_published_at":1493,"release_id":102,"lang":112,"path":102,"alternates":1494,"default_full_slug":1495,"translated_slugs":1496},"Bauernzeitung","2025-09-11T07:01:32.257Z","2026-02-02T08:52:19.209Z","2026-02-02T08:52:19.228Z",89638880307018,"85ef1a3d-2a0b-470c-a947-3a94844760d2",{"_uid":1160,"body":1161,"name":1459,"pageSeo":1460,"cardImgae":1471,"cardVideo":1475,"component":31,"coverImage":1479,"coverVideo":1483},"7a7e7474-e8b3-462a-a714-4cc7b90df16c",[1162,1210,1266,1323,1335,1422,1428,1439,1448],{"_uid":1163,"infos":1164,"title":495,"subTitle":1208,"component":612,"description":18,"callToActions":1209},"05fd091a-788e-41e5-98a1-8c89a5c7eb82",[1165,1176,1187,1198],{"_uid":1166,"link":1167,"title":1168,"component":496,"description":1169},"55824de2-7def-43ef-bffc-12dfed4c7073",{"id":18,"url":18,"linktype":49,"fieldtype":50,"cached_url":368,"prep":32},"BauernZeitung",{"type":39,"content":1170},[1171],{"type":42,"attrs":1172,"content":1173},{"textAlign":102},[1174],{"text":1175,"type":205},"Austria's most famous weekly newspaper fpr agriculture.",{"_uid":1177,"link":1178,"title":1179,"component":496,"description":1180},"8f3ee8dc-f2ea-4a27-96e0-263da8819c09",{"id":18,"url":18,"linktype":49,"fieldtype":50,"cached_url":368,"prep":32},"Relaunch of the digital platforms",{"type":39,"content":1181},[1182],{"type":42,"attrs":1183,"content":1184},{"textAlign":102},[1185],{"text":1186,"type":205},"Website, e-paper, Android and iOS app have been technically and visually redesigned.",{"_uid":1188,"link":1189,"title":1190,"component":496,"description":1191},"ffdb375f-c47d-4abd-9d43-871d19f236fd",{"id":18,"url":18,"linktype":49,"fieldtype":50,"cached_url":368,"prep":32},"Migration to Storyblok",{"type":39,"content":1192},[1193],{"type":42,"attrs":1194,"content":1195},{"textAlign":102},[1196],{"text":1197,"type":205},"From WordPress to a future-proof headless CMS with a cloud-based editorial system.",{"_uid":1199,"link":1200,"title":1201,"component":496,"description":1202},"55b3c370-9546-46a5-891f-d2a6d57e3072",{"id":18,"url":18,"linktype":49,"fieldtype":50,"cached_url":368,"prep":32},"Complete digitalization",{"type":39,"content":1203},[1204],{"type":42,"content":1205},[1206],{"text":1207,"type":205},"From booking advertisements to print export, all editorial processes now run through a central solution.","About the project",[],{"_uid":1211,"anchor":18,"columns":1212,"modules":1213,"component":275},"7c4193fd-779b-48d0-b162-e643b475148d","2",[1214,1239],{"_uid":1215,"icon":1216,"small":26,"title":1218,"static":26,"colspan":227,"rowspan":227,"subTitle":1168,"component":1219,"description":1220},"b2df7cb3-ec7f-4515-a613-383c3d22da65",{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":1217},{},"The customer","glass-card-blok",{"type":39,"content":1221},[1222,1227,1233],{"type":42,"attrs":1223,"content":1224},{"textAlign":102},[1225],{"text":1226,"type":205},"The BauernZeitung is the highest-circulation and most widely read agricultural weekly newspaper in Austria. It is published weekly in print form and reaches a large readership in all regions of the country. With its reports on politics, markets, specialist topics and rural life, it is an indispensable medium for many agricultural businesses. ",{"type":42,"attrs":1228,"content":1229},{"textAlign":102},[1230,1231],{"type":575},{"text":1232,"type":205},"For decades, the BauernZeitung has stood for well-founded and practice-oriented reporting that is both technically demanding and understandable for a broad readership. This strengthens its profile as a reliable voice of agriculture and as a platform for exchange within the agricultural industry. The editorial team places great value on closeness to the readers. Reports from the regions, interviews with experts and practice-oriented articles reflect everyday life on the farm. In doing so, the BauernZeitung combines tradition with innovation and contributes to making rural life visible. ",{"type":42,"attrs":1234,"content":1235},{"textAlign":102},[1236,1237],{"type":575},{"text":1238,"type":205},"In order to continue to successfully fulfill this role in the future, the management decided to consistently expand the digital area and sustainably modernize internal processes. ",{"_uid":1240,"icon":1241,"small":26,"title":1243,"static":26,"colspan":227,"rowspan":227,"subTitle":1244,"component":1219,"description":1245},"7c63aaa8-196f-4714-9bb7-d67a2e148b05",{"id":102,"alt":102,"name":18,"focus":102,"title":102,"source":102,"filename":18,"copyright":102,"fieldtype":24,"meta_data":1242},{},"The project","Our approach",{"type":39,"content":1246},[1247,1252,1260],{"type":42,"attrs":1248,"content":1249},{"textAlign":102},[1250],{"text":1251,"type":205},"At the beginning, there was a desire for a new website that meets the increased requirements for technology, design and usability. However, already in the first discussions, it became apparent that the challenges went far beyond the surface. ",{"type":42,"attrs":1253,"content":1254},{"textAlign":102},[1255,1257,1258],{"text":1256,"type":205},"Many processes within the editorial team were characterized by manual work and could only be coordinated with great effort. Advertisements were managed in tables, meetings were based on printed lists and the planning of issues was done in individual solutions. ",{"type":575},{"text":1259,"type":205},"This way of working led to a high organizational effort and made efficient collaboration more difficult. The editorial team had to consolidate information from various sources, which not only took time but also increased the risk of errors. At the same time, the pressure to be able to react digitally faster and more flexibly to current developments was growing. ",{"type":42,"attrs":1261,"content":1262},{"textAlign":102},[1263,1264],{"type":575},{"text":1265,"type":205},"It was clear that a mere relaunch of the website would not be sufficient. What was needed was a concept that takes into account both the external presentation and the internal processes. Only through a holistic solution could the BauernZeitung secure its role as a leading medium in agriculture in the long term. ",{"_uid":1267,"anchor":18,"columns":1212,"modules":1268,"component":275},"db03bbd3-c26f-47b7-b850-5d69484abcc7",[1269,1317],{"_uid":1270,"text":1271,"colspan":1212,"rowspan":227,"component":228,"addBackdrop":26},"e0e0e9cd-8f7b-424f-b250-60d580864e9b",{"type":39,"content":1272},[1273,1279,1289,1297,1299,1307,1315],{"type":199,"attrs":1274,"content":1276},{"level":1275,"textAlign":102},2,[1277],{"text":1278,"type":205},"The solution",{"type":42,"attrs":1280,"content":1281},{"textAlign":102},[1282],{"text":1283,"type":205,"marks":1284},"Modern website relaunch and E-Paper integration",[1285],{"type":1286,"attrs":1287},"styled",{"class":1288},"uppercase tracking-[0.3rem] text-tint-primary-500",{"type":42,"attrs":1290,"content":1291},{"textAlign":102},[1292,1294,1295],{"text":1293,"type":205},"We migrated the existing WordPress platform to Storyblok and technically rebuilt the website using Nuxt 3. The design was developed in close coordination with the editorial team and tailored to the needs of the readers. The e-paper was also modernized and fully integrated into the digital platform, making content flexible and available on all devices. This resulted in a contemporary digital hub that presents editorial content in a new quality. ",{"type":575},{"text":1296,"type":205},"One particularly important aspect was the usability: users can find articles faster, loading times were drastically reduced and the navigation became clearer and more intuitive. The editorial team also gained the ability to build content modularly and combine it flexibly. This way, the BauernZeitung can react even faster to current topics in the future and present them in an appealing way. ",{"type":42,"attrs":1298},{"textAlign":102},{"type":42,"attrs":1300,"content":1301},{"textAlign":102},[1302],{"text":1303,"type":205,"marks":1304},"Cloud-based editorial system in Storyblok",[1305],{"type":1286,"attrs":1306},{"class":1288},{"type":42,"attrs":1308,"content":1309},{"textAlign":102},[1310,1312,1313],{"text":1311,"type":205},"In parallel, we developed a customized editorial tool. It covers all backend processes of the editorial team. This includes advertising placement, issue planning, page layout, surveys, events and classified ads including payment function. With this solution, the editorial team was able to centrally control, coordinate and track all processes for the first time. ",{"type":575},{"text":1314,"type":205},"The extension was designed to seamlessly integrate into the existing Storyblok environment. For the editors, this means that they do not have to switch between different programs. Instead, they work in a single system where content and organizational tasks are interconnected. Future features can also be flexibly added, making the solution sustainable in the long term. Additionally, for the management, it is important that advertising revenues can be more easily controlled and evaluated through direct processing in the system. ",{"type":42,"attrs":1316},{"textAlign":102},{"_uid":1318,"image":1319,"colspan":1212,"rowspan":227,"component":236,"addBackdrop":26},"14e7be88-6935-48aa-934a-d7f9cc0da08e",{"id":1320,"alt":18,"name":18,"focus":18,"title":18,"source":18,"filename":1321,"copyright":18,"fieldtype":24,"meta_data":1322,"is_external_url":26},85070873915316,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x2001\u002F7dcb79e9dd\u002Fbauernzeitung_webseite.png",{},{"_uid":1324,"title":1325,"subTitle":1326,"component":37,"alignCenter":26,"description":1327,"callToAction":1330,"containerStyle":32,"applyPrimaryLinkToTitle":26},"8d306a50-52cc-489d-ad35-ddafe460e5b7","Do you also wish for a digital transformation?","Your project, but efficient",{"type":39,"content":1328},[1329],{"type":42},[1331],{"_uid":1332,"link":1333,"type":58,"label":1334,"component":60},"017789b9-7a7b-49d6-8c3d-42057742c62a",{"id":47,"url":18,"linktype":49,"fieldtype":50,"cached_url":380,"prep":32},"Contact us",{"_uid":1336,"anchor":18,"columns":1212,"modules":1337,"component":275},"b9eda1f8-96e6-4d37-b960-42f5c5ac65df",[1338,1358,1364,1402],{"_uid":1339,"text":1340,"colspan":227,"rowspan":227,"component":228,"addBackdrop":26},"26eaf6f6-e8cf-453e-9900-dda98e597f97",{"type":39,"content":1341},[1342,1350],{"type":42,"attrs":1343,"content":1344},{"textAlign":102},[1345],{"text":1346,"type":205,"marks":1347},"Mobile apps for maximum reach",[1348],{"type":1286,"attrs":1349},{"class":1288},{"type":42,"attrs":1351,"content":1352},{"textAlign":102},[1353,1355,1356],{"text":1354,"type":205},"To complement the digital ecosystem, we developed a new app for iOS and Android. It mirrors the content of the website and the e-paper, providing a consistent user experience. Users can read articles on the go, flip through issues and access additional features such as surveys and advertisements. This way, the BauernZeitung becomes a daily companion even when on the move. ",{"type":575},{"text":1357,"type":205},"The apps were designed in close coordination with user habits. Many readers now primarily access content through their smartphones, so a clear structure and fast performance were the main focus. Push notifications allow the editorial team to deliver current topics immediately. At the same time, the app offers a convenient reading function for the e-paper, reflecting the classic newspaper feel digitally. This creates a medium that bridges the gap between tradition and digital future. The integration of classified ads also ensures that users can always find local offers or place ads themselves. Ads become mobile accessible and significantly enhance interaction within the community. ",{"_uid":1359,"image":1360,"colspan":227,"rowspan":227,"component":236,"addBackdrop":26},"123c9dc3-efb4-430e-885b-9158406d08a0",{"id":1361,"alt":18,"name":18,"focus":18,"title":18,"source":18,"filename":1362,"copyright":18,"fieldtype":24,"meta_data":1363,"is_external_url":26},92215133927555,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2312x1542\u002F24a46c8151\u002Fbauernzeitung_app.png",{},{"_uid":1365,"text":1366,"colspan":1212,"rowspan":227,"component":228,"addBackdrop":26},"b361fc8f-f785-4b0f-a060-f0eeb138a835",{"type":39,"content":1367},[1368,1376,1384,1386,1394],{"type":42,"attrs":1369,"content":1370},{"textAlign":102},[1371],{"text":1372,"type":205,"marks":1373},"Integration of print production",[1374],{"type":1286,"attrs":1375},{"class":1288},{"type":42,"attrs":1377,"content":1378},{"textAlign":102},[1379,1381,1382],{"text":1380,"type":205},"Particularly innovative was the integration with print production. The export for printing is now done directly from the digital platform. This allows content to be prepared for print and digital in parallel, saving time and minimizing sources of error. As a result, the editorial team works in a seamless system that avoids media disruptions. ",{"type":575},{"text":1383,"type":205},"This approach was an important step, as print still plays a central role in the BauernZeitung. The solution allows content to be created only once and then used across different channels. The graphic planning of pages and issues now runs in a structured and transparent manner. Especially in intense production phases, this significantly facilitates collaboration between the editorial team and the printing press. The digitalization of print processes was therefore a key factor in increasing efficiency and quality in both worlds. ",{"type":42,"attrs":1385},{"textAlign":102},{"type":42,"attrs":1387,"content":1388},{"textAlign":102},[1389],{"text":1390,"type":205,"marks":1391},"Training and onboarding of the editorial team",[1392],{"type":1286,"attrs":1393},{"class":1288},{"type":42,"attrs":1395,"content":1396},{"textAlign":102},[1397,1399,1400],{"text":1398,"type":205},"Through workshops and the direct involvement of the editorial team in test runs, the new systems could be learned in a practical way and integrated into the editorial routine. The early involvement of users ensured that the digital workflows were optimally tailored to real requirements. This resulted in a system that not only impresses technically but is also supported by the people behind it. ",{"type":575},{"text":1401,"type":205},"The iterative approach during onboarding was particularly valuable. Feedback from the editorial team was continuously incorporated into the development process, allowing problems to be identified and resolved early on. This helped build trust and significantly reduced resistance to new processes. Today, it is evident that the editorial team is proficient in using the tools and benefits from the streamlining of many workflows. This acceptance was a crucial success factor for the sustainable implementation of the project. ",{"_uid":1403,"text":1404,"colspan":1212,"rowspan":227,"component":228,"addBackdrop":26},"a0a9102d-9184-4ecc-a601-6e92c0245ad7",{"type":39,"content":1405},[1406,1411],{"type":199,"attrs":1407,"content":1408},{"level":1275,"textAlign":102},[1409],{"text":1410,"type":205},"Challenges",{"type":42,"attrs":1412,"content":1413},{"textAlign":102},[1414,1416,1417,1419,1420],{"text":1415,"type":205},"The biggest challenge was understanding the complex editorial processes. An editorial team has its own routines, coordination processes and priorities that have often evolved over the years. These structures had to be thoroughly captured and documented in order to be translated into digital workflows. It became apparent that many processes not only needed to be technically mapped out, but also rethought at the same time. ",{"type":575},{"text":1418,"type":205},"An example was the advertising planning, which was previously done in Excel spreadsheets. This way of working could not be easily transferred to a software. Only through close coordination with those responsible, a model could be developed that is transparent, collaborative and future-proof. Similarly, the expenditure planning, which is now centrally organized in the Storyblok system, followed a similar process. ",{"type":575},{"text":1421,"type":205},"The solution to this challenge lay in collaborative cooperation. Through open communication, iterative development steps and continuous feedback, a system was created that not only modernized the technology but also sustainably changed the editorial culture. ",{"_uid":1423,"title":1424,"subTitle":1425,"component":476,"testimonials":1426},"1b425dbe-45ff-41b5-9fa3-cc620dab68db","Voices on the project","The collaboration",[1427],"e4fe2771-cef1-4b6f-b6d8-8410f3060ae3",{"_uid":1429,"title":1430,"subTitle":1431,"component":37,"alignCenter":26,"description":1432,"callToAction":1435,"containerStyle":32,"applyPrimaryLinkToTitle":26},"fc8173f3-4bc3-4887-a3b9-52c3a5711211","Do you want to revolutionize your project digitally?","start now",{"type":39,"content":1433},[1434],{"type":42},[1436],{"_uid":1437,"link":1438,"type":58,"label":1334,"component":60},"40d2ef79-a0c3-4517-9411-cba8b7d38338",{"id":47,"url":18,"linktype":49,"fieldtype":50,"cached_url":380,"prep":32},{"_uid":1440,"title":1441,"subTitle":1442,"component":1443,"callToAction":1444,"projectsToShow":192,"previewProjects":1446,"callToActionLabel":1447},"2e41ad17-86a7-4dbf-8f79-694cde9a5a88","More projects","Discover more ","project-grid-blok",{"id":11,"url":18,"linktype":49,"fieldtype":50,"cached_url":1445,"prep":32},"\u002Fen\u002Fnewsroom\u002F",[],"More case studies",{"_uid":1449,"title":1450,"subTitle":1451,"component":37,"alignCenter":32,"description":1452,"callToAction":1455,"containerStyle":26,"applyPrimaryLinkToTitle":26},"1dd464d4-b36f-43f8-a093-d0a7f737fa5f","Do you also have a project?","Now it's your turn",{"type":39,"content":1453},[1454],{"type":42},[1456],{"_uid":1457,"link":1458,"type":58,"label":1334,"component":60},"50656348-174e-4dd6-a21c-08e017c990c4",{"id":47,"url":18,"linktype":49,"fieldtype":50,"cached_url":380,"prep":32},"Farmers' Newspaper - Tradition meets digital transformation",[1461],{"_uid":1462,"title":1463,"noIndex":26,"ogImage":1464,"ogTitle":1463,"noFollow":26,"component":99,"description":1468,"twitterImage":1469,"twitterTitle":18,"ogDescription":1468,"twitterDescription":18},"6cf134fe-5980-4f19-8f11-05b0275ba472","BauernZeitung - Tradition meets digital transformation | Werbeberg",{"id":1465,"alt":18,"name":18,"focus":18,"title":18,"source":18,"filename":1466,"copyright":18,"fieldtype":24,"meta_data":1467,"is_external_url":26},92214878373975,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F800x420\u002F27a988d2a7\u002Fcs-bz_og_images.png",{},"The digital development of the BauernZeitung together with Werbeberg. 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An unserem Stand präsentierten Markus und Michael, beide HTL-Leonding-Absolventen und Co-Founder von Werbeberg, die vielseitigen Karriere- und Einstiegsmöglichkeiten in einer digitalen Kommunikationsagentur, die sowohl kreative als auch technische Talente fördert.",{"type":42,"attrs":1571,"content":1572},{"textAlign":102},[1573],{"text":1574,"type":205},"Für die beiden war der Besuch mit einer persönlichen Note verbunden: Als ehemalige Schüler kehrten sie zurück, um die nächste Generation für moderne Kommunikationslösungen zu begeistern – von Social Media über Web-Development bis zu digitalen Markenstrategien.",{"type":42,"attrs":1576,"content":1577},{"textAlign":102},[1578],{"text":1579,"type":205},"„Es ist uns eine Herzensangelegenheit, jungen Talenten aus der HTL unsere Türen zu öffnen – wir wissen genau, was hier alles möglich ist“, sagt Markus, Co-Founder bei Werbeberg. „Die Kombination aus Technik und Kreativität ist für eine digitale Kommunikationsagentur entscheidend – und genau das bringen viele Absolventinnen und Absolventen der HTL mit.“",{"type":42,"attrs":1581,"content":1582},{"textAlign":102},[1583],{"text":1584,"type":205},"Michael ergänzt: „Der FIT gibt uns die perfekte Plattform, um direkt mit motivierten Schüler:innen ins Gespräch zu kommen. 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A",{"text":1737,"type":205,"marks":1738},"Actionbound through the town",[1739],{"type":215},{"text":1741,"type":205},", in which puzzles, tasks and team tasks were solved, provided a lot of fun and fostered a sense of togetherness.",{"type":42,"attrs":1743,"content":1744},{"textAlign":102},[1745,1747,1751,1753,1757],{"text":1746,"type":205},"In the evening, having fun together was the main focus: during the",{"text":1748,"type":205,"marks":1749},"Bowling",[1750],{"type":215},{"text":1752,"type":205},"There were exciting matches and lots of laughter. 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For many, the CAESAR is a fixture: a space to exchange ideas, learn from one another, and celebrate together.",{"type":42,"attrs":1854,"content":1855},{"textAlign":102},[1856],{"text":1857,"type":205},"Being part of this process is something very special for us. We don’t see our role as putting on a “big performance,” but rather as creating, together with our partners, an environment that feels genuinely good for everyone involved. The CAESAR lives through the people who submit, cheer along, nominate, evaluate, and ultimately celebrate together. That’s the energy we want to support.",{"type":42,"attrs":1859,"content":1860},{"textAlign":102},[1861],{"text":1862,"type":205},"For us, the coming year will be full of exchange, conversations, insights – and many small moments that make a project like this what it is. 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And of course, we’re excited to help organize a celebration – and a little celebration – for our industry: one that strengthens community, highlights great work, and simply brings joy.",{"type":42,"attrs":1869,"content":1870},{"textAlign":102},[1871],{"text":1872,"type":205},"Here’s to good collaboration, a creative year – and a CAESAR we’ll all look back on fondly.","365 days CAESAR – together for the industry",{"id":1875,"url":18,"linktype":49,"fieldtype":50,"cached_url":1876,"prep":32},"7fb02992-a2a2-44b7-ba2c-daefbed9d55c","\u002Fen\u002Fservices\u002Ffocus\u002Fpr-medienarbeit",{"type":39,"content":1878},[1879],{"type":42,"attrs":1880,"content":1881},{"textAlign":102},[1882],{"text":1883,"type":205},"Wir aktivieren dein volles Potential. Eine Marke ist mehr als ein Name – sie ist ein Versprechen. Frisch, überzeugend und wirksam formen wir daraus eine Identität, die Menschen berührt und Köpfe dreht. 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