[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fonline-shops-die-stolpersteine-und-wie-du-sie-umgehst-en":3,"more-articles":335},{"data":4,"headers":313},{"story":5,"cv":310,"rels":311,"links":312},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":297,"full_slug":298,"sort_by_date":299,"position":300,"tag_list":301,"is_startpage":293,"parent_id":302,"meta_data":299,"group_id":303,"first_published_at":304,"release_id":299,"lang":305,"path":299,"alternates":306,"default_full_slug":307,"translated_slugs":308},"Online Shops: Die Stolpersteine und wie du sie umgehst","2024-04-04T14:09:02.000Z","2024-11-11T14:38:59.852Z","2024-11-11T14:38:59.896Z",473003658,"30f92a72-b413-4b24-afd4-3682dfee0959",{"_uid":13,"body":14,"text":15,"title":266,"ctaLink":267,"ctaText":272,"pageSeo":279,"category":286,"ctaLabel":287,"ctaTitle":288,"cardImage":289,"component":294,"coverImage":295,"ctaSubTitle":296},"22d6b465-460f-4507-946a-a7b1ccf06c5b",[],{"type":16,"content":17},"doc",[18,27,33,49,50,60,61,65,72,73,139,143,147,151,155,159,163,167,171,172,235,236,249,250,251,260,261,262],{"type":19,"content":20},"paragraph",[21],{"text":22,"type":23,"marks":24},"The most important basics you should know","text",[25],{"type":26},"bold",{"type":19,"content":28},[29,31],{"text":30,"type":23},"First and foremost: the legal basis for online retail is no different from stationary retail. However, there are also a number of legal aspects that apply specifically to online stores. The most important are:",{"type":32},"hard_break",{"type":34,"content":35},"bullet_list",[36,43],{"type":37,"content":38},"list_item",[39],{"type":19,"content":40},[41],{"text":42,"type":23},"The new GDPR",{"type":37,"content":44},[45],{"type":19,"content":46},[47],{"text":48,"type":23},"The EU Cookie Directive",{"type":19},{"type":19,"content":51},[52,54,55,57,58],{"text":53,"type":23},"The aim of these regulations is to ensure the protection of user and customer data. Accordingly, webshop operators must inform their users from the very first moment that personal data will be collected during their visit to the store and in the event of a purchase being concluded, and the data involved and how it is stored is also referred to here.",{"type":32},{"text":56,"type":23},"If you do not comply with this information obligation, you risk penalties.",{"type":32},{"text":59,"type":23},"So before you don't have a solution at hand to provide information about cookies, for example, you should refrain from tracking user activities if in doubt!",{"type":19},{"type":19,"content":62},[63],{"text":64,"type":23},"However, this obligation to provide information about user data is not the only stumbling block on the way to a legally compliant online store.",{"type":19,"content":66},[67,69,70],{"text":68,"type":23},"E-commerce plays a central role in everyday life, although its full potential has not yet been fully exploited.",{"type":32},{"text":71,"type":23},"Here is a checklist of the most important obligations and building blocks:",{"type":19},{"type":34,"content":74},[75,92,103,117,128],{"type":37,"content":76},[77],{"type":19,"content":78},[79,83,84,86,87,89,90],{"text":80,"type":23,"marks":81},"The legal notice",[82],{"type":26},{"type":32},{"text":85,"type":23},"At the top of the checklist is the legal notice. Almost every website and therefore every online store needs an imprint according to the German Telemedia Act.",{"type":32},{"text":88,"type":23},"The legal notice is also referred to as the provider identification and must be \"easily recognizable, directly accessible and permanently available\" according to the aforementioned law. It must provide users with all important information about the company.",{"type":32},{"text":91,"type":23},"For consumers, the legal notice is the first point of contact when looking for contact persons and contact details. For legal matters, the legal notice also contains the name and contact details of the person responsible in the event of a legal dispute. You can find more information about the legal notice in this advertising guide.",{"type":37,"content":93},[94],{"type":19,"content":95},[96,100,101],{"text":97,"type":23,"marks":98},"GTCs",[99],{"type":26},{"type":32},{"text":102,"type":23},"The general terms and conditions (GTC) are basically the basis for every legally compliant store. However, the operator is not obliged to include the GTCs on their homepage. However, as additional clauses or information and instruction obligations are difficult to include in any other way, there are hardly any online stores without GTCs.",{"type":37,"content":104},[105],{"type":19,"content":106},[107,111,112,114,115],{"text":108,"type":23,"marks":109},"Data protection",[110],{"type":26},{"type":32},{"text":113,"type":23},"The privacy policy is also set out in the German Telemedia Act. As briefly mentioned above (GDPR), website operators must inform their users about how they handle personal data.",{"type":32},{"text":116,"type":23},"This applies to data from the ordering process as well as data collected by tracking tools such as Google Analytics or plug-ins from social media buttons, for example.",{"type":37,"content":118},[119],{"type":19,"content":120},[121,125,126],{"text":122,"type":23,"marks":123},"Cookies",[124],{"type":26},{"type":32},{"text":127,"type":23},"A combination of notification and consent option with regard to cookies is recommended in all cases. It is important that such a notification reaches visitors before data is transferred. This is usually presented in the form of an unmissable pop-up, which informs about the data collection and, if necessary, has checkboxes for consenting to or rejecting cookies. And this is done as soon as the website is visited.",{"type":37,"content":129},[130],{"type":19,"content":131},[132,136,137],{"text":133,"type":23,"marks":134},"Product descriptions",[135],{"type":26},{"type":32},{"text":138,"type":23},"Necessary to avoid giving customers false impressions. Typical misleading statements that violate the law include, for example, incorrect information on",{"type":19,"content":140},[141],{"text":142,"type":23},"Product type,",{"type":19,"content":144},[145],{"text":146,"type":23},"Composition,",{"type":19,"content":148},[149],{"text":150,"type":23},"Time of manufacture,",{"type":19,"content":152},[153],{"text":154,"type":23},"Availability,",{"type":19,"content":156},[157],{"text":158,"type":23},"Fitness for purpose,",{"type":19,"content":160},[161],{"text":162,"type":23},"Possible use,",{"type":19,"content":164},[165],{"text":166,"type":23},"Quantity and",{"type":19,"content":168},[169],{"text":170,"type":23},"Origin.",{"type":19},{"type":34,"content":173},[174,185,196,210,221],{"type":37,"content":175},[176],{"type":19,"content":177},[178,182,183],{"text":179,"type":23,"marks":180},"Cancellation policy",[181],{"type":26},{"type":32},{"text":184,"type":23},"Cancellation instructions are mandatory and should be included in the order confirmation. They are one of the biggest warning traps, as they can quickly become incorrect due to constant legal changes. If customers are not informed about the right of withdrawal, the standard period of 14 days is automatically extended by a further year. This means that, in principle, customers can cancel the order at any time and return the goods.",{"type":37,"content":186},[187],{"type":19,"content":188},[189,193,194],{"text":190,"type":23,"marks":191},"Payment options",[192],{"type":26},{"type":32},{"text":195,"type":23},"At least one payment option without additional costs must be offered. It must also be explicitly stated if fees are incurred for certain payment methods, such as credit card or cash on delivery.",{"type":37,"content":197},[198],{"type":19,"content":199},[200,204,205,207,208],{"text":201,"type":23,"marks":202},"Order button",[203],{"type":26},{"type":32},{"text":206,"type":23},"A clearly labeled order button is essential. Buyers must clearly recognize that clicking on the button results in an order and thus a payment obligation. A good labeling could be: \"Complete purchase now\", or \"Place binding order now\"",{"type":32},{"text":209,"type":23},"Simply stating \"Order\" or \"Register\" is insufficient or even misleading and therefore not legally compliant.",{"type":37,"content":211},[212],{"type":19,"content":213},[214,218,219],{"text":215,"type":23,"marks":216},"Information on the delivery time",[217],{"type":26},{"type":32},{"text":220,"type":23},"According to case law, a customer can assume that goods offered for sale online are available immediately without further information. in this case, \"immediately\" means that they will reach the customer within five days. If this is not the case and goods are not immediately available, this must be indicated, otherwise you are obliged to deliver \"immediately\".",{"type":37,"content":222},[223],{"type":19,"content":224},[225,229,230,232,233],{"text":226,"type":23,"marks":227},"Costs",[228],{"type":26},{"type":32},{"text":231,"type":23},"The following applies to all costs presented on the website:",{"type":32},{"text":234,"type":23},"You must always state them correctly and in full. For product prices, the applicable VAT must therefore be included. Shipping costs must also be listed correctly or at least be easy to calculate. A clear summary of the price in the shopping cart can therefore be very useful.",{"type":19},{"type":34,"content":237},[238],{"type":37,"content":239},[240],{"type":19,"content":241},[242,246,247],{"text":243,"type":23,"marks":244},"Observe the geo-blocking ban:",[245],{"type":26},{"type":32},{"text":248,"type":23},"Although the delivery area for orders can be defined individually in the store, users residing outside the delivery area may not be excluded from the offer. This means that if a customer residing outside the delivery area wishes to place an order, they must be able to order the goods and have them delivered to another address within the delivery area.",{"type":19},{"type":19},{"type":19,"content":252},[253,257,258],{"text":254,"type":23,"marks":255}," Tip:",[256],{"type":26},{"type":32},{"text":259,"type":23},"It makes sense to make customers aware of the current logistics problems since the pandemic in order to create understanding for the difficult situation. For this reason, an online store should not only be designed to be legally compliant, but appropriate notices and warnings should also be presented prominently and immediately recognizable on the store pages.",{"type":19},{"type":19},{"type":19,"content":263},[264],{"text":265,"type":23},"The information in this article is to be understood solely as non-binding advice. No liability is assumed for the accuracy of the information provided here.","Online stores: what do I need to consider?",{"id":268,"url":269,"email":269,"linktype":270,"fieldtype":271,"cached_url":269},"","office@werbeberg.at","email","multilink",{"type":16,"content":273},[274],{"type":19,"content":275},[276],{"text":277,"marks":278},"You can write us an email or call us. 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Auf der Bühne standen ",{"text":369,"type":23,"marks":370},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[371],{"type":26},{"text":373,"type":23},"sowie",{"text":375,"type":23,"marks":376}," Anni Pichler von der Österreichischen BauernZeitung. ",[377],{"type":26},{"type":19,"attrs":379,"content":380},{"textAlign":299},[381],{"text":382,"type":23},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":386,"image":387,"colspan":383,"rowspan":383,"component":392,"addBackdrop":293},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":388,"alt":389,"name":268,"focus":268,"title":268,"source":268,"filename":390,"copyright":268,"fieldtype":292,"meta_data":391,"is_external_url":293},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":389,"title":268,"source":268,"copyright":268},"grid-image-blok",{"_uid":394,"image":395,"colspan":383,"rowspan":383,"component":392,"addBackdrop":293},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":396,"alt":397,"name":268,"focus":268,"title":268,"source":268,"filename":398,"copyright":268,"fieldtype":292,"meta_data":399,"is_external_url":293},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":397,"title":268,"source":268,"copyright":268},{"_uid":401,"image":402,"colspan":383,"rowspan":383,"component":392,"addBackdrop":293},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":403,"alt":404,"name":268,"focus":268,"title":268,"source":268,"filename":405,"copyright":268,"fieldtype":292,"meta_data":406,"is_external_url":293},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":404,"title":268,"source":268,"copyright":268},{"_uid":408,"text":409,"colspan":350,"rowspan":383,"component":384,"addBackdrop":293},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":16,"content":410},[411,416,421,426],{"type":357,"attrs":412,"content":413},{"level":359,"textAlign":299},[414],{"text":415,"type":23},"Großes Interesse und sehr positives Feedback ",{"type":19,"attrs":417,"content":418},{"textAlign":299},[419],{"text":420,"type":23},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":357,"attrs":422,"content":423},{"level":359,"textAlign":299},[424],{"text":425,"type":23},"Austausch, Wissenstransfer und Vernetzung ",{"type":19,"attrs":427,"content":428},{"textAlign":299},[429],{"text":430,"type":23},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. 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Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":456,"title":268,"source":268,"copyright":268},{"id":403,"alt":404,"name":268,"focus":268,"title":268,"source":268,"filename":405,"copyright":268,"fieldtype":292,"meta_data":460},{"alt":404,"title":268,"source":268,"copyright":268},{"id":462,"alt":463,"name":268,"focus":268,"title":268,"source":268,"filename":464,"copyright":268,"fieldtype":292,"meta_data":465},171081406707452,"Noah Kramer im Austausch mit 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Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F5d12532e8e\u002Fhandsondata2026_fotoserie-98.jpg",{"alt":512,"title":268,"source":268,"copyright":268},"image-tiles-blok",{"_uid":517,"logos":518,"title":519,"subTitle":268,"component":520,"logoGroup":521,"callToAction":522,"callToActionLabel":268},"22126d53-f2fe-4560-8451-ff87050977e8",[],"Dank an die Partner","logo-cloud-blok","1c0ed9b0-be82-4685-ae31-9d1a4052393d",{"id":268,"url":268,"linktype":523,"fieldtype":271,"cached_url":524,"prep":525},"story","\u002Fen\u002F",true,{"_uid":527,"title":528,"subTitle":529,"component":530,"alignCenter":525,"description":531,"callToAction":534,"containerStyle":293,"applyPrimaryLinkToTitle":293},"a7fee7b6-fe7f-4192-a10a-ab0e4e5c9875","Even more impressions from the Hands on Data","Event 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'Hands on Data' in 2025 is also supported by a dedicated network. Initiated by the Werbeberg agency, the event was organized in collaboration with FH Steyr, WKO Steyr, Zukunftsregion Steyr, Netzwerk Steyrland, and IT Experts Austria.","That was the Hands on Data 2025",{"id":268,"url":269,"email":269,"linktype":270,"fieldtype":271,"cached_url":269},{"type":16,"content":552},[553],{"type":19,"content":554},[555],{"text":556,"type":23},"You can write us an email or call us. We look forward to your message!",[558],{"_uid":559,"title":560,"noIndex":293,"ogImage":561,"ogTitle":560,"noFollow":293,"component":284,"description":563,"twitterImage":564,"twitterTitle":268,"ogDescription":563,"twitterDescription":268},"310c429e-dc03-4b8e-a889-241d392b2367","Das war Hands on: Data 2026",{"id":491,"alt":492,"name":268,"focus":268,"title":268,"source":268,"filename":493,"copyright":268,"fieldtype":292,"meta_data":562,"is_external_url":293},{"alt":492,"title":268,"source":268,"copyright":268},"Das Steyrer Digitalisierungsevent Hands on: Data geht in die vierte Runde. 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Im digitalen Zeitalter, wo ein unzählige Informationen im Überfluss vorhanden und nur einen Klick entfernt sind verschwimmen die Grenzen zwischen Information, Unterhaltung und Einflussnahme zusehends.",{"type":357,"attrs":603,"content":604},{"level":359,"textAlign":299},[605],{"text":606,"type":23},"Der Österreichische Werberat",{"type":19,"attrs":608,"content":609},{"textAlign":299},[610],{"text":611,"type":23},"Deshalb ist Selbstregulierung in der Österreichischen Kommunikationswirtschaft essentiell. Der Österreichische Werberat erfüllt genau diese Funktion - als Selbstregulierungseinrichtung werden Beschwerden zu Kommunikationsmaßnahmen angenommen und beurteilt, ob diese gegen ethische Grundsätze verstoßen. So wird ein Rahmen geschaffen, der Respekt, Fairness und gesellschaftliche Verantwortung sichert - getragen von der Branche selbst. ",{"type":19,"attrs":613,"content":614},{"textAlign":299},[615,617,621],{"text":616,"type":23},"Der ",{"text":618,"type":23,"marks":619},"Junge Werberat",[620],{"type":26},{"text":622,"type":23}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. Mit dieser jungen und innovativen Sichtweise setzt der Junge Werberat Impulse für zeitgemäße Standards, startet Diskussionen zu neuen Kommunikationsrealitäten, die moderne Plattformen einbezieht und trägt maßgeblich dazu bei, dass Selbstregulierung nicht nur verwaltet, sondern weiterentwickelt wird - praxisnahe und am gesellschaftlichen Wandel orientiert.",{"type":19,"attrs":624,"content":625},{"textAlign":299},[626],{"text":627,"type":23}," ",{"type":357,"attrs":629,"content":630},{"level":359,"textAlign":299},[631],{"text":632,"type":23},"Eine junge Perspektive für verantwortungsvolle Kommunikation",{"type":19,"attrs":634,"content":635},{"textAlign":299},[636],{"text":637,"type":23},"Unser Kommunikationsexperte Noah Kramer engagiert sich seit kurzem ehrenamtlich im Jungen Werberat, weil er überzeugt ist, dass Kommunikation nicht nur wirksam sondern auch verantwortungsvoll sein muss. ",{"type":19,"attrs":639,"content":640},{"textAlign":299},[641],{"text":642,"type":23},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":19,"attrs":644,"content":645},{"textAlign":299},[646],{"text":647,"type":23},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. 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Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":19,"attrs":742,"content":743},{"textAlign":299},[744],{"text":745,"type":23},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. 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This is precisely where good intentions separate from genuine impact.",{"type":19,"attrs":752,"content":753},{"textAlign":299},[754],{"text":755,"type":23},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":19,"attrs":757,"content":758},{"textAlign":299},[759],{"text":760,"type":23},"This is exactly where the team from Werbeberg comes in. 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