[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fkommunikationsstrategien-en":3,"more-articles":220},{"data":4,"headers":197},{"story":5,"cv":194,"rels":195,"links":196},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":182,"full_slug":183,"sort_by_date":91,"position":184,"tag_list":185,"is_startpage":157,"parent_id":186,"meta_data":91,"group_id":187,"first_published_at":188,"release_id":91,"lang":189,"path":91,"alternates":190,"default_full_slug":191,"translated_slugs":192},"Kommunikationsstrategien","2024-08-01T09:00:13.131Z","2024-11-11T14:38:52.146Z","2024-11-11T14:38:52.189Z",531037829,"7cad5d0a-0bd8-4ffb-99de-3615d2d805a7",{"_uid":13,"body":14,"text":15,"title":142,"ctaLink":143,"ctaText":147,"pageSeo":154,"category":168,"ctaLabel":169,"ctaTitle":170,"cardImage":171,"component":176,"coverImage":177,"coverVideo":179,"ctaSubTitle":181},"3cfa4a3c-8ddb-4706-bb53-bbd82a70af28",[],{"type":16,"content":17},"doc",[18,24,31,35,39,44,48,53,57,58,64,73,81,109,110,115,119,128,129,134,138],{"type":19,"content":20},"paragraph",[21],{"text":22,"type":23},"In today's business world, a well-thought-out communication strategy is crucial for the success of a company. Clear and effective communication not only supports the achievement of goals, but also promotes customer trust and loyalty. But what makes a successful communication strategy and how is it developed?","text",{"type":25,"attrs":26,"content":28},"heading",{"level":27},3,[29],{"text":30,"type":23},"The right communication strategy as a derivation of the business strategy",{"type":19,"content":32},[33],{"text":34,"type":23},"A successful communication strategy always begins with the company's overarching business strategy. This means that the communication goals and measures must be derived directly from the corporate goals. The process of developing a communication strategy is systematic and structured. It begins with one or two strategy workshops in which the company's current situation is analyzed and the overarching goals are defined. These workshops help to develop a deep understanding of the corporate strategy and lay the foundation for the communication strategy.",{"type":19,"content":36},[37],{"text":38,"type":23},"Based on the findings from the workshops, a customized communication strategy is developed. This includes defining the target groups, determining the communication goals, selecting the appropriate communication channels and means and planning the measures. The developed strategy serves as the foundation for the concrete implementation of the measures, which are then carried out effectively and efficiently. This also includes the creation of content, the implementation of campaigns and the continuous monitoring and adjustment of activities.",{"type":25,"attrs":40,"content":41},{"level":27},[42],{"text":43,"type":23},"Integrated communication: the holistic view",{"type":19,"content":45},[46],{"text":47,"type":23},"Integrated communication is crucial for the success of a corporate strategy. This means that all communication activities - from PR and marketing to internal communication - are coordinated and consistent. Integrated communication therefore ensures that all of the company's messages are coherent and consistent, regardless of which channel or medium is used. This promotes a strong and believable brand image and increases the effectiveness of communication measures. The integration of all communication measures also increases efficiency, as synergies are utilized and duplication of work is avoided.",{"type":25,"attrs":49,"content":50},{"level":27},[51],{"text":52,"type":23},"KMU.Digital funding: Your key to more success in eCommerce and social media",{"type":19,"content":54},[55],{"text":56,"type":23},"For small and medium-sized enterprises, KMU.Digital funding offers a great opportunity to activate their full potential in the area of eCommerce and social media. Our agency provides you with comprehensive and effective support. ",{"type":19},{"type":25,"attrs":59,"content":61},{"level":60},4,[62],{"text":63,"type":23},"Consulting services in detail",{"type":19,"content":65},[66,71],{"text":67,"type":23,"marks":68},"1. Status & potential analysis - 80% funding: ",[69],{"type":70},"bold",{"text":72,"type":23},"The status & potential analysis aims to analyze the current digital maturity level of your company and identify potential for growth and optimization. We examine your company's existing digital processes, systems and structures, looking at areas such as your website, online marketing, social media, e-commerce platforms and internal digital processes. Up to 80% of the consulting costs are funded, up to a maximum of € 400 per consultation. At the end, you will receive a detailed report that describes the current status and provides concrete recommendations for optimization and further development.",{"type":19,"content":74},[75,79],{"text":76,"type":23,"marks":77},"2. Strategy consulting - 50% funding:",[78],{"type":70},{"text":80,"type":23}," Based on the strategy consulting, we develop a customized digital strategy for your company. We work closely with you to develop a comprehensive strategy that integrates all relevant digital channels and tools. This includes target definition, strategy development and action planning. 50% of the consulting costs are funded, up to a maximum of € 1,000 per consultation. The result is a strategic roadmap that sets out clear steps and priorities for the implementation of your digital transformation.",{"type":19,"content":82},[83,85,98,104],{"text":84,"type":23},"You can find more information on consultation funding here: ",{"text":86,"type":23,"marks":87},"https:\u002F\u002Fwww.kmudigital.at\u002Fberatungsfoerderung\u002Fkmudigital-beratungsfoerderung.html",[88,94],{"type":89,"attrs":90},"link",{"href":86,"uuid":91,"anchor":91,"target":92,"linktype":93},null,"_blank","url",{"type":95,"attrs":96},"textStyle",{"color":97},"",{"text":99,"type":23,"marks":100}," ",[101],{"type":95,"attrs":102},{"color":103},"black",{"text":105,"type":23,"marks":106}," ",[107],{"type":95,"attrs":108},{"color":97},{"type":19},{"type":25,"attrs":111,"content":112},{"level":60},[113],{"text":114,"type":23},"Implementation services in detail",{"type":19,"content":116},[117],{"text":118,"type":23},"Implementation support - 30% support: The implementation support is aimed at the concrete realization of the measures developed in the strategy consulting. We support you in the implementation of eCommerce solutions, the optimization of your social media presence, the development of online marketing campaigns and the introduction of digital tools and processes. Up to 30% of the costs, up to a maximum of €6,000, are funded for implementation measures. This includes the implementation of e-commerce solutions and professional services to support the digital transformation. Practical and immediately implementable solutions strengthen your digital presence and support your business goals.",{"type":19,"content":120},[121,123],{"text":122,"type":23},"You can find details on implementation funding here: ",{"text":124,"type":23,"marks":125},"https:\u002F\u002Fwww.kmudigital.at\u002Fumsetzungsfoerderung\u002Fkmudigital-umsetzungsfoerderung.html ",[126],{"type":89,"attrs":127},{"href":124,"uuid":91,"anchor":91,"target":92,"linktype":93},{"type":19},{"type":25,"attrs":130,"content":131},{"level":27},[132],{"text":133,"type":23},"Activate your full potential with our support",{"type":19,"content":135},[136],{"text":137,"type":23},"Take advantage of the opportunities offered by KMU.Digital funding and take the next step towards digitalization and success. Our agency offers you effective, convincing and fresh solutions in the areas of eCommerce and social media. ",{"type":19,"content":139},[140],{"text":141,"type":23},"Make an appointment for a consultation today and discover how we can activate your full potential. Contact us now!","Well thought-out communication strategies for your success!",{"id":97,"url":144,"email":144,"linktype":145,"fieldtype":146,"cached_url":144},"office@werbeberg.at","email","multilink",{"type":16,"content":148},[149],{"type":19,"content":150},[151],{"text":152,"marks":153},"You can write us an email or call us. We are looking forward to your message!",[],[155],{"_uid":156,"title":142,"noIndex":157,"ogImage":158,"ogTitle":142,"noFollow":157,"component":164,"description":165,"twitterImage":166,"twitterTitle":97,"ogDescription":165,"twitterDescription":97},"d726c731-c7a5-4200-9cb4-d686c8ba53af",false,{"id":159,"alt":160,"name":97,"focus":97,"title":97,"source":97,"filename":161,"copyright":97,"fieldtype":162,"meta_data":163,"is_private":157,"is_external_url":157},16829382,"Article Design","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7828x5221\u002F4e5cd7db56\u002Fcc_3.jpg","asset",{"alt":160,"title":97,"source":97,"copyright":97},"page-seo","In today's business world, a well-thought-out communication strategy is crucial for the success of a company. Clear and effective communication not only supports the achievement of goals, but also promotes customer trust and loyalty. ",{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":167},{},"Kommunikation","Contact us","You want to know more?",{"id":172,"alt":173,"name":97,"focus":97,"title":97,"source":97,"filename":174,"copyright":97,"fieldtype":162,"meta_data":175,"is_private":157,"is_external_url":157},16829669,"CC_3","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fb39706443d\u002Fcc_3.jpg",{"alt":173,"title":97,"source":97,"copyright":97},"article",{"id":172,"alt":173,"name":97,"focus":97,"title":97,"source":97,"filename":174,"copyright":97,"fieldtype":162,"meta_data":178,"is_private":157,"is_external_url":157},{"alt":173,"title":97,"source":97,"copyright":97},{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":180},{},"Contact us now!","kommunikationsstrategien","en\u002Farticles\u002Fkommunikationsstrategien",130,[],472997679,"4af95ab8-c6ac-4752-833b-be23a769ea2e","2024-08-05T15:02:00.000Z","en",[],"articles\u002Fkommunikationsstrategien",[193],{"path":191,"name":91,"lang":189,"published":91},1778483770,[],[],{"age":198,"cache-control":199,"connection":200,"content-encoding":201,"content-type":202,"date":203,"etag":204,"referrer-policy":205,"sb-be-version":206,"server":207,"transfer-encoding":208,"vary":209,"via":210,"x-amz-cf-id":211,"x-amz-cf-pop":212,"x-cache":213,"x-content-type-options":214,"x-frame-options":215,"x-permitted-cross-domain-policies":216,"x-request-id":217,"x-runtime":218,"x-xss-protection":219},"4436","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 11 May 2026 10:23:53 GMT","W\u002F\"1ed11a0205b0caf0e56e09272576bfb1\"","strict-origin-when-cross-origin","5.822.3","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 a76fa9726ee874821e5dfb7bf947ffbc.cloudfront.net (CloudFront)","8qDCRv3i4Xj1lozcPbFoTVI6Gk1Oe1ffYw7-R6W7tRd1DcKH1pLHSQ==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","cadbf5b8-4ce9-42d3-9727-67e266e9a4f3","0.081831","0",{"data":221,"headers":700,"perPage":27,"total":706},{"stories":222,"cv":194,"rels":698,"links":699},[223,468,586],{"name":224,"created_at":225,"published_at":226,"updated_at":227,"id":228,"uuid":229,"content":230,"slug":459,"full_slug":460,"sort_by_date":91,"position":461,"tag_list":462,"is_startpage":157,"parent_id":186,"meta_data":91,"group_id":463,"first_published_at":226,"release_id":91,"lang":189,"path":91,"alternates":464,"default_full_slug":465,"translated_slugs":466},"Das war Hands on Data 2026","2026-04-29T09:41:32.550Z","2026-05-04T10:00:00.421Z","2026-05-04T10:00:00.602Z",171073915121138,"acff1737-5823-4296-9b1b-ab0a4b44f5d4",{"_uid":231,"body":232,"text":426,"title":432,"ctaLink":433,"ctaText":434,"pageSeo":440,"category":449,"ctaLabel":450,"ctaTitle":451,"cardImage":452,"component":176,"coverImage":454,"coverVideo":457,"ctaSubTitle":181},"6f3d16fc-8a19-4c76-ae03-a22ebdf299a4",[233,315,329,399,409],{"_uid":234,"anchor":97,"columns":235,"modules":236,"component":314},"fe3fc5e6-569b-421e-a877-a952a05a6317","3",[237,268,276,283,290],{"_uid":238,"text":239,"colspan":235,"rowspan":266,"component":267,"addBackdrop":157},"72ff1c3c-4593-43e7-ae7f-12889546c348",{"type":16,"content":240},[241,246,261],{"type":25,"attrs":242,"content":243},{"level":27,"textAlign":91},[244],{"text":245,"type":23},"Hochkarätige Vorträge und vielfältige Perspektiven ",{"type":19,"attrs":247,"content":248},{"textAlign":91},[249,251,255,257],{"text":250,"type":23},"Für inhaltliche Impulse sorgten auch in diesem Jahr spannende Vortragende aus unterschiedlichen Bereichen. Auf der Bühne standen ",{"text":252,"type":23,"marks":253},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[254],{"type":70},{"text":256,"type":23},"sowie",{"text":258,"type":23,"marks":259}," Anni Pichler von der Österreichischen BauernZeitung. ",[260],{"type":70},{"type":19,"attrs":262,"content":263},{"textAlign":91},[264],{"text":265,"type":23},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":269,"image":270,"colspan":266,"rowspan":266,"component":275,"addBackdrop":157},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":271,"alt":272,"name":97,"focus":97,"title":97,"source":97,"filename":273,"copyright":97,"fieldtype":162,"meta_data":274,"is_external_url":157},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":272,"title":97,"source":97,"copyright":97},"grid-image-blok",{"_uid":277,"image":278,"colspan":266,"rowspan":266,"component":275,"addBackdrop":157},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":279,"alt":280,"name":97,"focus":97,"title":97,"source":97,"filename":281,"copyright":97,"fieldtype":162,"meta_data":282,"is_external_url":157},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":280,"title":97,"source":97,"copyright":97},{"_uid":284,"image":285,"colspan":266,"rowspan":266,"component":275,"addBackdrop":157},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":286,"alt":287,"name":97,"focus":97,"title":97,"source":97,"filename":288,"copyright":97,"fieldtype":162,"meta_data":289,"is_external_url":157},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":287,"title":97,"source":97,"copyright":97},{"_uid":291,"text":292,"colspan":235,"rowspan":266,"component":267,"addBackdrop":157},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":16,"content":293},[294,299,304,309],{"type":25,"attrs":295,"content":296},{"level":27,"textAlign":91},[297],{"text":298,"type":23},"Großes Interesse und sehr positives Feedback ",{"type":19,"attrs":300,"content":301},{"textAlign":91},[302],{"text":303,"type":23},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":25,"attrs":305,"content":306},{"level":27,"textAlign":91},[307],{"text":308,"type":23},"Austausch, Wissenstransfer und Vernetzung ",{"type":19,"attrs":310,"content":311},{"textAlign":91},[312],{"text":313,"type":23},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. Genau diese Verbindung aus kompaktem Input und persönlicher Vernetzung macht Hands on Data zu einem besonderen Format in der Region. „Unser Ziel mit Hands on Data ist es, Menschen, Ideen und Praxis zusammenzubringen. Wenn daraus neue Gespräche, neue Perspektiven und neue Kooperationen entstehen, dann ist genau das gelungen, was wir mit diesem Abend erreichen wollen“, so Kammerhofer. ","grid-blok",{"_uid":316,"title":317,"subTitle":318,"component":319,"recipients":320,"description":321,"submitLabel":322,"assetToDownload":323,"additionalFormFields":328},"56740ca7-ff3d-44d7-98f5-52ffb0d9c5e5","Nochmal zum Nachlesen?","Hands on: Eventpräsentation","lead-magnet-download-blok",[144],"Hier gibt's die gesammelte Präsentation aller Speaker des Hands on Data 2026.","Jetzt downloaden",{"id":324,"alt":325,"name":97,"focus":97,"title":97,"source":97,"filename":326,"copyright":97,"fieldtype":162,"meta_data":327,"is_external_url":157},171076191249711,"PDF File der HoD Präsentationen 2026.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F083d307df7\u002Fhod_prasentation_2026.pdf",{"alt":325,"title":97,"source":97,"copyright":97},[],{"_uid":330,"images":331,"component":398,"addBackgroundColorToTiles":157},"54f8577c-7e27-4e20-8385-a047d730d169",[332,337,342,344,349,351,356,358,363,368,373,378,383,388,393],{"id":333,"alt":334,"name":97,"focus":97,"title":97,"source":97,"filename":335,"copyright":97,"fieldtype":162,"meta_data":336},171081407887104,"Besucher:innen des Events mein Netzwerken.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F214877b309\u002Fhandsondata2026_fotoserie-83.jpg",{"alt":334,"title":97,"source":97,"copyright":97},{"id":338,"alt":339,"name":97,"focus":97,"title":97,"source":97,"filename":340,"copyright":97,"fieldtype":162,"meta_data":341},171081407813375,"Empfang beim Hands on Data Event durch Mitglieder der Zukunftsregion und Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":339,"title":97,"source":97,"copyright":97},{"id":286,"alt":287,"name":97,"focus":97,"title":97,"source":97,"filename":288,"copyright":97,"fieldtype":162,"meta_data":343},{"alt":287,"title":97,"source":97,"copyright":97},{"id":345,"alt":346,"name":97,"focus":97,"title":97,"source":97,"filename":347,"copyright":97,"fieldtype":162,"meta_data":348},171081406707452,"Noah Kramer im Austausch mit Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fcb5bc5aeca\u002Fhandsondata2026_fotoserie-77.jpg",{"alt":346,"title":97,"source":97,"copyright":97},{"id":271,"alt":272,"name":97,"focus":97,"title":97,"source":97,"filename":273,"copyright":97,"fieldtype":162,"meta_data":350},{"alt":272,"title":97,"source":97,"copyright":97},{"id":352,"alt":353,"name":97,"focus":97,"title":97,"source":97,"filename":354,"copyright":97,"fieldtype":162,"meta_data":355},171081406654203,"Drei Männer beim Austausch auf der Terrasse.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F168f61bce7\u002Fhandsondata2026_fotoserie-89.jpg",{"alt":353,"title":97,"source":97,"copyright":97},{"id":279,"alt":280,"name":97,"focus":97,"title":97,"source":97,"filename":281,"copyright":97,"fieldtype":162,"meta_data":357},{"alt":280,"title":97,"source":97,"copyright":97},{"id":359,"alt":360,"name":97,"focus":97,"title":97,"source":97,"filename":361,"copyright":97,"fieldtype":162,"meta_data":362},171081406183158,"Besucher im blauen Anzug im Austausch mit Anderen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1281x1920\u002F12b8252fd0\u002Fhandsondata2026_fotoserie-85.jpg",{"alt":360,"title":97,"source":97,"copyright":97},{"id":364,"alt":365,"name":97,"focus":97,"title":97,"source":97,"filename":366,"copyright":97,"fieldtype":162,"meta_data":367},171081406469880,"Die Speaker:innen und der Moderator des Hands on Data stehen vor den Veranstaltungsrollups und lächeln in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002Fd9ab52ad14\u002Fhandsondata2026_fotoserie-02.jpg",{"alt":365,"title":97,"source":97,"copyright":97},{"id":369,"alt":370,"name":97,"focus":97,"title":97,"source":97,"filename":371,"copyright":97,"fieldtype":162,"meta_data":372},171081406461687,"Das Partnerteam aus sechs Personen steht vor den Veranstalterrollups und lächelt in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002F80807e4781\u002Fhandsondata2026_fotoserie-01.jpg",{"alt":370,"title":97,"source":97,"copyright":97},{"id":374,"alt":375,"name":97,"focus":97,"title":97,"source":97,"filename":376,"copyright":97,"fieldtype":162,"meta_data":377},171081406469881,"Die Hands on Data Präsentationsfolie auf einem Bildschirm mit Mikrofonen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F06770c10f4\u002Fhandsondata2026_fotoserie-74.jpg",{"alt":375,"title":97,"source":97,"copyright":97},{"id":379,"alt":380,"name":97,"focus":97,"title":97,"source":97,"filename":381,"copyright":97,"fieldtype":162,"meta_data":382},171081406482170,"Mehrere Besucher:innen sitzen im Publikum des Hands on Data.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fea27566cee\u002Fhandsondata2026_fotoserie-29.jpg",{"alt":380,"title":97,"source":97,"copyright":97},{"id":384,"alt":385,"name":97,"focus":97,"title":97,"source":97,"filename":386,"copyright":97,"fieldtype":162,"meta_data":387},171081406158580,"Der Moderator des Abends Noah Kramer spricht zu den Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002F3eb9f7aab3\u002Fhandsondata2026_fotoserie-31.jpg",{"alt":385,"title":97,"source":97,"copyright":97},{"id":389,"alt":390,"name":97,"focus":97,"title":97,"source":97,"filename":391,"copyright":97,"fieldtype":162,"meta_data":392},171081406134003,"Empfang beim Hands on Data.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Febd6c60e53\u002Fhandsondata2026_fotoserie-80.jpg",{"alt":390,"title":97,"source":97,"copyright":97},{"id":394,"alt":395,"name":97,"focus":97,"title":97,"source":97,"filename":396,"copyright":97,"fieldtype":162,"meta_data":397},171081406134002,"Besucher lächelt in Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F5d12532e8e\u002Fhandsondata2026_fotoserie-98.jpg",{"alt":395,"title":97,"source":97,"copyright":97},"image-tiles-blok",{"_uid":400,"logos":401,"title":402,"subTitle":97,"component":403,"logoGroup":404,"callToAction":405,"callToActionLabel":97},"22126d53-f2fe-4560-8451-ff87050977e8",[],"Dank an die Partner","logo-cloud-blok","1c0ed9b0-be82-4685-ae31-9d1a4052393d",{"id":97,"url":97,"linktype":406,"fieldtype":146,"cached_url":407,"prep":408},"story","\u002Fen\u002F",true,{"_uid":410,"title":411,"subTitle":412,"component":413,"alignCenter":408,"description":414,"callToAction":417,"containerStyle":157,"applyPrimaryLinkToTitle":157},"a7fee7b6-fe7f-4192-a10a-ab0e4e5c9875","Even more impressions from the Hands on Data","Event photos","cta-disruptor-blok",{"type":16,"content":415},[416],{"type":19},[418],{"_uid":419,"link":420,"type":423,"label":424,"component":425},"e2a9b191-abbd-42b6-8397-375c071d6071",{"id":421,"url":97,"linktype":406,"fieldtype":146,"cached_url":422,"prep":408},"a375d754-9a89-4385-bac2-fc5d33563fdb","\u002Fen\u002Fkontakt\u002F","primary","To the event photos","button",{"type":16,"content":427},[428],{"type":19,"content":429},[430],{"text":431,"type":23},"This year, the digitalization event Hands on Data took place: around 100 interested participants attended the event on May 27, 2025 at the Digitalization Center of FH Steyr and listened to exciting presentations on the topic of accessibility and then exchanged ideas with experts in an interactive new format. 'Hands on Data' in 2025 is also supported by a dedicated network. Initiated by the Werbeberg agency, the event was organized in collaboration with FH Steyr, WKO Steyr, Zukunftsregion Steyr, Netzwerk Steyrland, and IT Experts Austria.","That was the Hands on Data 2025",{"id":97,"url":144,"email":144,"linktype":145,"fieldtype":146,"cached_url":144},{"type":16,"content":435},[436],{"type":19,"content":437},[438],{"text":439,"type":23},"You can write us an email or call us. We look forward to your message!",[441],{"_uid":442,"title":443,"noIndex":157,"ogImage":444,"ogTitle":443,"noFollow":157,"component":164,"description":446,"twitterImage":447,"twitterTitle":97,"ogDescription":446,"twitterDescription":97},"310c429e-dc03-4b8e-a889-241d392b2367","Das war Hands on: Data 2026",{"id":374,"alt":375,"name":97,"focus":97,"title":97,"source":97,"filename":376,"copyright":97,"fieldtype":162,"meta_data":445,"is_external_url":157},{"alt":375,"title":97,"source":97,"copyright":97},"Das Steyrer Digitalisierungsevent Hands on: Data geht in die vierte Runde. Im DigiSpace der FH Oberösterreich sprechen Speaker:innen über die Themen B2B, Digitaliserung und KI.",{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":448},{},"Event","Contact now","Learn more?",{"id":374,"alt":375,"name":97,"focus":97,"title":97,"source":97,"filename":376,"copyright":97,"fieldtype":162,"meta_data":453,"is_external_url":157},{"alt":375,"title":97,"source":97,"copyright":97},{"id":374,"alt":375,"name":97,"focus":455,"title":97,"source":97,"filename":376,"copyright":97,"fieldtype":162,"meta_data":456,"is_external_url":157},"660x471:661x472",{"alt":375,"title":97,"source":97,"copyright":97},{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":458},{},"das-war-hands-on-data-2026","en\u002Farticles\u002Fdas-war-hands-on-data-2026",-420,[],"3ed8841d-45f1-4201-a2d3-e1a5a99de543",[],"articles\u002Fdas-war-hands-on-data-2026",[467],{"path":465,"name":91,"lang":189,"published":91},{"name":469,"created_at":470,"published_at":471,"updated_at":472,"id":473,"uuid":474,"content":475,"slug":577,"full_slug":578,"sort_by_date":91,"position":579,"tag_list":580,"is_startpage":157,"parent_id":186,"meta_data":91,"group_id":581,"first_published_at":471,"release_id":91,"lang":189,"path":91,"alternates":582,"default_full_slug":583,"translated_slugs":584},"Kommunikation, die nicht nur wirksam, sondern verantwortungsvoll ist","2026-02-16T15:56:07.957Z","2026-02-19T08:36:23.095Z","2026-02-19T08:36:23.118Z",145685577582201,"520214cc-63b6-465b-95b2-605b5218fb34",{"_uid":476,"body":477,"text":478,"title":546,"ctaLink":547,"ctaText":549,"pageSeo":561,"category":562,"ctaLabel":563,"ctaTitle":564,"cardImage":565,"component":176,"coverImage":571,"coverVideo":574,"ctaSubTitle":576},"5e491dd3-6a7b-4af7-83bf-a85fe4307573",[],{"type":16,"content":479},[480,485,490,495,506,510,515,520,525,530,532],{"type":19,"attrs":481,"content":482},{"textAlign":91},[483],{"text":484,"type":23},"Kommunikation prägt, wie Menschen, Rollenbilder und Zusammenhalt wahrgenommen werden - und das weit über die einzelne Botschaft hinaus. Im digitalen Zeitalter, wo ein unzählige Informationen im Überfluss vorhanden und nur einen Klick entfernt sind verschwimmen die Grenzen zwischen Information, Unterhaltung und Einflussnahme zusehends.",{"type":25,"attrs":486,"content":487},{"level":27,"textAlign":91},[488],{"text":489,"type":23},"Der Österreichische Werberat",{"type":19,"attrs":491,"content":492},{"textAlign":91},[493],{"text":494,"type":23},"Deshalb ist Selbstregulierung in der Österreichischen Kommunikationswirtschaft essentiell. Der Österreichische Werberat erfüllt genau diese Funktion - als Selbstregulierungseinrichtung werden Beschwerden zu Kommunikationsmaßnahmen angenommen und beurteilt, ob diese gegen ethische Grundsätze verstoßen. So wird ein Rahmen geschaffen, der Respekt, Fairness und gesellschaftliche Verantwortung sichert - getragen von der Branche selbst. ",{"type":19,"attrs":496,"content":497},{"textAlign":91},[498,500,504],{"text":499,"type":23},"Der ",{"text":501,"type":23,"marks":502},"Junge Werberat",[503],{"type":70},{"text":505,"type":23}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. Mit dieser jungen und innovativen Sichtweise setzt der Junge Werberat Impulse für zeitgemäße Standards, startet Diskussionen zu neuen Kommunikationsrealitäten, die moderne Plattformen einbezieht und trägt maßgeblich dazu bei, dass Selbstregulierung nicht nur verwaltet, sondern weiterentwickelt wird - praxisnahe und am gesellschaftlichen Wandel orientiert.",{"type":19,"attrs":507,"content":508},{"textAlign":91},[509],{"text":99,"type":23},{"type":25,"attrs":511,"content":512},{"level":27,"textAlign":91},[513],{"text":514,"type":23},"Eine junge Perspektive für verantwortungsvolle Kommunikation",{"type":19,"attrs":516,"content":517},{"textAlign":91},[518],{"text":519,"type":23},"Unser Kommunikationsexperte Noah Kramer engagiert sich seit kurzem ehrenamtlich im Jungen Werberat, weil er überzeugt ist, dass Kommunikation nicht nur wirksam sondern auch verantwortungsvoll sein muss. ",{"type":19,"attrs":521,"content":522},{"textAlign":91},[523],{"text":524,"type":23},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":19,"attrs":526,"content":527},{"textAlign":91},[528],{"text":529,"type":23},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. Mit klaren Governance-Strukturen in der Kommunikationsbranche stärken wir die Glaubwürdigkeit, sichern die langfristige Legitimität und fördern eine offenen Austausch über verantwortungsvolle Kommunikation.",{"type":19,"attrs":531},{"textAlign":91},{"type":19,"attrs":533,"content":534},{"textAlign":91},[535,537,544],{"text":536,"type":23},"Mehr dazu findest du auf der Webseite des ",{"text":538,"type":23,"marks":539},"Österreichischen Werberats",[540],{"type":89,"attrs":541},{"href":542,"uuid":91,"anchor":91,"target":543,"linktype":93},"https:\u002F\u002Fwww.werberat.at\u002F","_self",{"text":545,"type":23},".","Kommunikation: nicht nur wirksam, sondern verantwortungsvoll",{"id":421,"url":97,"anchor":548,"linktype":406,"fieldtype":146,"cached_url":422,"prep":408},"booking",{"type":16,"content":550},[551,556],{"type":19,"attrs":552,"content":553},{"textAlign":91},[554],{"text":555,"type":23},"Du möchtest deine Kommunikation wirksam und verantwortungsvoll gestalten? Dann lass uns darüber reden! ",{"type":19,"attrs":557,"content":558},{"textAlign":91},[559],{"text":560,"type":23},"Wir freuen uns auf deine Nachricht!",[],"Österreichischer Werberat","Kostenlosen Ersttermin vereinbaren","Deine Kommunikation stärken?",{"id":566,"alt":567,"name":97,"focus":568,"title":97,"source":97,"filename":569,"copyright":97,"fieldtype":162,"meta_data":570,"is_external_url":157},146628060057752,"Das Bild zeigt eine geschäftige Redaktion im Hintergrund und einen lächelnden Redakteur im Vordergrund","1395x302:1396x303","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fad7b25a273\u002Fwerberat-noah-hero-image.jpg",{"alt":567,"title":97,"source":97,"copyright":97},{"id":566,"alt":567,"name":97,"focus":572,"title":97,"source":97,"filename":569,"copyright":97,"fieldtype":162,"meta_data":573,"is_external_url":157},"1399x302:1400x303",{"alt":567,"title":97,"source":97,"copyright":97},{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":575},{},"Kontaktiere uns jetzt!","kommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist","en\u002Farticles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",-410,[],"327de387-be5b-4d3a-bd8b-c61e0473fe7d",[],"articles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",[585],{"path":583,"name":91,"lang":189,"published":91},{"name":587,"created_at":588,"published_at":589,"updated_at":590,"id":591,"uuid":592,"content":593,"slug":689,"full_slug":690,"sort_by_date":91,"position":691,"tag_list":692,"is_startpage":157,"parent_id":186,"meta_data":91,"group_id":693,"first_published_at":589,"release_id":91,"lang":189,"path":91,"alternates":694,"default_full_slug":695,"translated_slugs":696},"Vom Vorsatz zur Wirkung: B2B-Kommunikation 2026","2026-01-03T18:56:32.974Z","2026-01-03T19:14:17.641Z","2026-01-03T19:14:17.653Z",130158563250644,"49477459-0df1-44da-9292-5af40c8ab1fa",{"_uid":594,"body":595,"text":604,"title":651,"ctaLink":652,"ctaText":655,"pageSeo":662,"category":677,"ctaLabel":678,"ctaTitle":679,"cardImage":680,"component":176,"coverImage":683,"coverVideo":686,"ctaSubTitle":688},"438045b3-57be-44a3-8735-9f587a9489f5",[596],{"_uid":597,"title":598,"subTitle":599,"component":600,"testimonials":601},"950a0818-1a2a-48a1-9dfc-4dcf443371cb","WB Advisor","Walking the path together","testimonial-blok",[602,603],"941b7bf4-46b5-4e14-b441-60cb0b93a341","21804749-4b86-42f2-945c-4ca1b853b260",{"type":16,"content":605},[606,611,616,621,626,631,636,641,646],{"type":19,"attrs":607,"content":608},{"textAlign":91},[609],{"text":610,"type":23},"The turn of the year is the same moment every year: shortly before midnight, resolutions are made, plans are forged, goals are defined. More focus, better routines, finally staying consistent. For a few days, everything feels possible. But then everyday life returns. Calendars fill up, operational issues push to the forefront, priorities shift. What began as a clear resolution loses energy.",{"type":19,"attrs":612,"content":613},{"textAlign":91},[614],{"text":615,"type":23},"What is so familiar in private life can be transferred one-to-one to companies. B2B companies are also starting the new year 2026 with ambitious goals. More visibility, clearer positioning, stronger brand, better leads, more consistent communication. The intention is there, the will as well. And yet experience shows: There is a long way between goal setting and actual impact. Not because companies don't know what they want, but because it is difficult in everyday life to maintain focus and consistently implement plans.",{"type":19,"attrs":617,"content":618},{"textAlign":91},[619],{"text":620,"type":23},"Formulating goals is easy. Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":19,"attrs":622,"content":623},{"textAlign":91},[624],{"text":625,"type":23},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":19,"attrs":627,"content":628},{"textAlign":91},[629],{"text":630,"type":23},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":19,"attrs":632,"content":633},{"textAlign":91},[634],{"text":635,"type":23},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":19,"attrs":637,"content":638},{"textAlign":91},[639],{"text":640,"type":23},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":19,"attrs":642,"content":643},{"textAlign":91},[644],{"text":645,"type":23},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. This creates content that is not only broadcasted but also generates interest, builds trust, and strengthens positioning.",{"type":19,"attrs":647,"content":648},{"textAlign":91},[649],{"text":650,"type":23},"New Year's resolutions rarely fail because they are wrong. They fail because they are pursued alone. The same applies to companies. 2026 will not be the year of the best ideas winning, but rather the year of consistent implementation. With clear communication, relevant topics, and a partner who not only thinks along but also supports. Whoever takes their goals seriously should not pursue them in isolation. To achieve them, you need structure, reliability, and professional guidance. Werbeberg helps turn resolutions into effective actions.","From Resolution to Impact: B2B Communication 2026",{"id":653,"url":97,"linktype":406,"fieldtype":146,"cached_url":654,"prep":408},"2148c1b3-6822-4b0b-b154-2f4180df70d7","\u002Fen\u002Fkontakt\u002Fterminfindung",{"type":16,"content":656},[657],{"type":19,"attrs":658,"content":659},{"textAlign":91},[660],{"text":661,"type":23},"Good resolutions need structure, clarity, and consistent implementation. We support B2B companies in sharpening their core story, developing relevant topics, and not only planning communication but implementing it professionally. With a reliable partner by your side, strategy becomes impact.",[663],{"_uid":664,"title":665,"noIndex":157,"ogImage":666,"ogTitle":665,"noFollow":157,"component":164,"description":671,"twitterImage":672,"twitterTitle":674,"ogDescription":675,"twitterDescription":676},"b3c3f0af-81e4-4060-b190-e0ddf5b705ee","B2B Communication 2026: Strategy & Implementation | Werbeberg",{"id":667,"alt":668,"name":97,"focus":97,"title":97,"source":97,"filename":669,"copyright":97,"fieldtype":162,"meta_data":670,"is_external_url":157},130162712953172,"Aufbruch in 2026 Werbeberg wb","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002Fc83a8e9910\u002Faufbruch-in-2026-werbeberg-wb.png",{"alt":668,"title":97,"source":97,"copyright":97},"Werbeberg supports B2B companies in clear positioning, relevant topics, and consistent communication implementation for 2026.",{"id":667,"alt":668,"name":97,"focus":97,"title":97,"source":97,"filename":669,"copyright":97,"fieldtype":162,"meta_data":673,"is_external_url":157},{"alt":668,"title":97,"source":97,"copyright":97},"B2B-Kommunikation 2026: Strategie & Umsetzung | Werbeberg","Werbeberg supports B2B companies with clear positioning, relevant topics, and consistent communication implementation for 2026.","Werbeberg unterstützt B2B-Unternehmen bei klarer Positionierung, relevanten Themen und konsequenter Kommunikations-Umsetzung für 2026.","Artikel","Free initial consultation","From Resolution to Impact",{"id":667,"alt":668,"name":97,"focus":681,"title":97,"source":97,"filename":669,"copyright":97,"fieldtype":162,"meta_data":682,"is_external_url":157},"1029x440:1030x441",{"alt":668,"title":97,"source":97,"copyright":97},{"id":667,"alt":668,"name":97,"focus":684,"title":97,"source":97,"filename":669,"copyright":97,"fieldtype":162,"meta_data":685,"is_external_url":157},"992x547:993x548",{"alt":668,"title":97,"source":97,"copyright":97},{"id":91,"alt":91,"name":97,"focus":91,"title":91,"source":91,"filename":97,"copyright":91,"fieldtype":162,"meta_data":687},{},"Make your communication goals for 2026 actionable.","vom-vorsatz-zur-wirkung-b2b-kommunikation-2026","en\u002Farticles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",-400,[],"3187ca77-ef33-4204-854a-f77e31aea452",[],"articles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",[697],{"path":695,"name":91,"lang":189,"published":91},[],[],{"age":198,"cache-control":199,"connection":200,"content-encoding":201,"content-type":202,"date":203,"etag":701,"per-page":235,"referrer-policy":205,"sb-be-version":206,"server":207,"total":702,"transfer-encoding":208,"vary":209,"via":210,"x-amz-cf-id":703,"x-amz-cf-pop":212,"x-cache":213,"x-content-type-options":214,"x-frame-options":215,"x-permitted-cross-domain-policies":216,"x-request-id":704,"x-runtime":705,"x-xss-protection":219},"W\u002F\"f029bdb8939a40f5f51c5d8609ee59f4\"","158","WJo5Cf45kQ6AFHZv0x6UpfUiIKtYJEHOdFFUP5q6h6TLiPrGTcjfPg==","658fc65b-8a49-410d-9b46-911f79e53793","0.059696",158]