[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fdesign-trends-en":3,"more-articles":198},{"data":4,"headers":175},{"story":5,"cv":172,"rels":173,"links":174},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":160,"full_slug":161,"sort_by_date":144,"position":162,"tag_list":163,"is_startpage":134,"parent_id":164,"meta_data":144,"group_id":165,"first_published_at":166,"release_id":144,"lang":167,"path":144,"alternates":168,"default_full_slug":169,"translated_slugs":170},"Design Trends","2024-07-31T08:48:30.384Z","2024-11-11T14:38:51.827Z","2024-11-11T14:38:51.865Z",530253700,"b9b8750c-3468-4647-8f54-4c1e55a46219",{"_uid":13,"body":14,"text":15,"title":118,"ctaLink":119,"ctaText":124,"pageSeo":131,"category":146,"ctaLabel":147,"ctaTitle":148,"cardImage":149,"component":154,"coverImage":155,"coverVideo":157,"ctaSubTitle":159},"3cfa4a3c-8ddb-4706-bb53-bbd82a70af28",[],{"type":16,"content":17},"doc",[18,24,31,35,39,44,48,52,57,61,65,70,74,78,83,87,92,96,101,105,110,114],{"type":19,"content":20},"paragraph",[21],{"text":22,"type":23},"Every year, there are a wide variety of new design trends that are used in many different ways. In our fast-moving, digital world, however, familiar and traditional approaches are not bypassed in the design world. Design phenomena that have proven to be popular and effective over the years are in some cases still so today. We have collected some selected design trends that combine tradition and modernity for you here.","text",{"type":25,"attrs":26,"content":28},"heading",{"level":27},3,[29],{"text":30,"type":23},"Retro design and the effect of nostalgia",{"type":19,"content":32},[33],{"text":34,"type":23},"Back to the good old days - this motto is also used in design to stimulate nostalgia among target groups. This form of design is based on the psychological phenomenon that we humans develop an emotional connection to the past. When we see products or designs that remind us of those times, emotional, nostalgic memories are activated and a feeling of warmth, comfort and longing for those moments is radiated. By activating such a vivid memory, what is perceived is usually remembered even more deeply, which is good for the brand in the long term.",{"type":19,"content":36},[37],{"text":38,"type":23},"It doesn't really matter which period design is used, it is important to take a closer look at the target group to be reached in order to identify important milestones or memories of childhood or adolescence. Many brands use the 70s and 90s to appeal to their target groups. Colors, fonts and layout techniques are transferred to today's product, thus harnessing the power of nostalgia.",{"type":25,"attrs":40,"content":41},{"level":27},[42],{"text":43,"type":23},"Unfiltered and authentic",{"type":19,"content":45},[46],{"text":47,"type":23},"Authenticity is the be-all and end-all in today's world. Target groups want to feel connected to the brand and support it. Authenticity and approachability also play a role in design. Depending on the brand, the approach can be very different. For example, if it is a brand that deals with a product for children, it would be inauthentic to aim for very formal and barely playful packaging and advertising. If the brand and its product appearance are authentic for the target groups, they not only feel more connected to it and support it, but are also more likely to recommend it to others and are more likely to buy from this brand.",{"type":19,"content":49},[50],{"text":51,"type":23},"In order to achieve an unfiltered and authentic presence, it is important to take a closer look at the brand. What are its goals? What does it want to stand for? And how do I create an authentic connection between product appearance and brand appearance?",{"type":25,"attrs":53,"content":54},{"level":27},[55],{"text":56,"type":23},"Minimalism - less is more",{"type":19,"content":58},[59],{"text":60,"type":23},"Minimalism has become an increasingly popular topic since 2010. Even now, less is still more. Reduced colors and a simple design have a calming and uncomplicated effect on consumers and radiate a clear and professional appearance. When creating logos in particular, a minimalist logo not only ensures a professional appearance, but also has the practical function of working everywhere. ",{"type":19,"content":62},[63],{"text":64,"type":23},"Minimalism also goes hand in hand with utilitarian design, which focuses on functionality. Any elements that are not absolutely necessary are removed, reducing navigation or perception to what is really important. This makes websites, apps, etc. as easy as possible to navigate and use.",{"type":25,"attrs":66,"content":67},{"level":27},[68],{"text":69,"type":23},"Typography - over the top or very simple",{"type":19,"content":71},[72],{"text":73,"type":23},"Large, striking typography has been a popular design trend for some time now. It is characterized by the fact that it uses very concise fonts from the ground up and usually uses them as the main element in a very large font size in the design. On the one hand, this is intended to hold the attention of the target groups for longer. It also contributes to typographic accessibility and supports people with poor vision. The focus is on high contrast, large fonts and easy-to-read fonts.",{"type":19,"content":75},[76],{"text":77,"type":23},"This also contrasts with the popularity of simple fonts and usage. This form of typography use follows the trend of minimalism and impresses with clear and simple fonts that usually stand alone in a reduced form. Luxury brands in particular, but also drinks and food brands, like to take advantage of this trend.",{"type":25,"attrs":79,"content":80},{"level":27},[81],{"text":82,"type":23},"Modern serifs with plenty of character",{"type":19,"content":84},[85],{"text":86,"type":23},"Many brands want to be playful again and reflect their corporate identity with a special font. Even though clear and “strict” sans serif fonts are still characterized by clarity and professionalism and are still considered a go-to for many brands, serif fonts are also becoming much more popular again. Classic, traditional serif fonts are not meant here however, but rather those with more character, such as rounded serifs for a playful flair. ",{"type":25,"attrs":88,"content":89},{"level":27},[90],{"text":91,"type":23},"Bold color contrasts",{"type":19,"content":93},[94],{"text":95,"type":23},"Bright colors or bold color contrasts are becoming increasingly popular. More and more brands are focusing on exciting color combinations that stand out from the monochrome and pastel world. Bright yellows, blues, oranges and greens are coming into focus and show how modern and fresh colorful design can be. Exciting color contrasts also attract more attention and usually have a great effect on perception. A strong choice of color also works very well as a brand identifier in a sea of companies.",{"type":25,"attrs":97,"content":98},{"level":27},[99],{"text":100,"type":23},"Fluid elements and abstract color gradients",{"type":19,"content":102},[103],{"text":104,"type":23},"More and more abstract color gradients in different color combinations are finding their way back into graphics and brand appearances. Gradients are proving popular again, especially for simple backgrounds, to add depth and extra charm to the design. Whether subtle gradients in the background or as an exciting main element, the additional layer can be found in many designs both offline and online. Abstract gradients and color blends in the background open the door for popular fluid animations. The fluid color gradient shows that even a “simple” well-known element can be interpreted in a modern way.",{"type":25,"attrs":106,"content":107},{"level":27},[108],{"text":109,"type":23},"AI - art and design",{"type":19,"content":111},[112],{"text":113,"type":23},"An article on popular design trends and then not a word on AI? Of course not. :)",{"type":19,"content":115},[116],{"text":117,"type":23},"AI gives designers complete artistic and design freedom. Whether highly realistic scenarios or playing with abstract shapes and textures, there are (almost) no limits to design. The connection between art and design has reached a new level thanks to AI, which is worth exploring. However, it is still up to the designer or user to assess whether the support of AI leads to a good result. Responsibilities such as inclusion, ethics and transparency must not be forgotten. A completely new type of visualization that is definitely reflected in current design trends.","Design trends - tried and tested meets modern design",{"id":120,"url":121,"email":121,"linktype":122,"fieldtype":123,"cached_url":121},"","office@werbeberg.at","email","multilink",{"type":16,"content":125},[126],{"type":19,"content":127},[128],{"text":129,"marks":130},"You can write us an email or call us. We are looking forward to your message!",[],[132],{"_uid":133,"title":6,"noIndex":134,"ogImage":135,"ogTitle":6,"noFollow":134,"component":141,"description":142,"twitterImage":143,"twitterTitle":120,"ogDescription":142,"twitterDescription":120},"d726c731-c7a5-4200-9cb4-d686c8ba53af",false,{"id":136,"alt":137,"name":120,"focus":120,"title":120,"source":120,"filename":138,"copyright":120,"fieldtype":139,"meta_data":140,"is_private":134,"is_external_url":134},16829382,"Article Design","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7828x5221\u002F4e5cd7db56\u002Fcc_3.jpg","asset",{"alt":137,"title":120,"source":120,"copyright":120},"page-seo","Jedes Jahr aufs Neue gibt es unterschiedlichste Design-Trends, die vielzählig zum Einsatz kommen. In unserer schnelllebigen, digitalen Welt gehen aber auch vertraute und traditionelle Wege nicht an der Designwelt vorbei. ",{"id":144,"alt":144,"name":120,"focus":144,"title":144,"source":144,"filename":120,"copyright":144,"fieldtype":139,"meta_data":145},null,{},"Design","Contact us","You want to know more?",{"id":150,"alt":151,"name":120,"focus":120,"title":120,"source":120,"filename":152,"copyright":120,"fieldtype":139,"meta_data":153,"is_external_url":134},17134243,"Zwei Personen lesen einen Produktkatalog.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2703x1521\u002F485de9baee\u002Fdesign-trends.png",{"alt":151,"title":120,"source":120,"copyright":120},"article",{"id":150,"alt":151,"name":120,"focus":120,"title":120,"source":120,"filename":152,"copyright":120,"fieldtype":139,"meta_data":156,"is_external_url":134},{"alt":151,"title":120,"source":120,"copyright":120},{"id":144,"alt":144,"name":120,"focus":144,"title":144,"source":144,"filename":120,"copyright":144,"fieldtype":139,"meta_data":158},{},"Contact us now!","design-trends","en\u002Farticles\u002Fdesign-trends",120,[],472997679,"6bd8b5c1-5c2e-40d1-a348-3be8d99a5061","2024-08-27T15:02:00.000Z","en",[],"articles\u002Fdesign-trends",[171],{"path":169,"name":144,"lang":167,"published":144},1779297377,[],[],{"age":176,"cache-control":177,"connection":178,"content-encoding":179,"content-type":180,"date":181,"etag":182,"referrer-policy":183,"sb-be-version":184,"server":185,"transfer-encoding":186,"vary":187,"via":188,"x-amz-cf-id":189,"x-amz-cf-pop":190,"x-cache":191,"x-content-type-options":192,"x-frame-options":193,"x-permitted-cross-domain-policies":194,"x-request-id":195,"x-runtime":196,"x-xss-protection":197},"7581","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Wed, 20 May 2026 21:43:20 GMT","W\u002F\"a7b14721400f383ed05ba1020f8a241e\"","strict-origin-when-cross-origin","5.881.0","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 10a31a8919932a2483a8dee40abc5178.cloudfront.net (CloudFront)","jluhn-x03CGRC7_E94jzRrlItCteYCPF59A9-TVa0aKlzkH_YlS_dA==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","bd92f429-8c6c-4bec-bd1b-96813da78a76","0.054342","0",{"data":199,"headers":675,"perPage":27,"total":683},{"stories":200,"cv":172,"rels":673,"links":674},[201,447,566],{"name":202,"created_at":203,"published_at":204,"updated_at":205,"id":206,"uuid":207,"content":208,"slug":438,"full_slug":439,"sort_by_date":144,"position":440,"tag_list":441,"is_startpage":134,"parent_id":164,"meta_data":144,"group_id":442,"first_published_at":204,"release_id":144,"lang":443,"path":144,"alternates":444,"default_full_slug":439,"translated_slugs":445},"Das war Hands on Data 2026","2026-04-29T09:41:32.550Z","2026-05-04T10:00:00.421Z","2026-05-04T10:00:00.602Z",171073915121138,"acff1737-5823-4296-9b1b-ab0a4b44f5d4",{"_uid":209,"body":210,"text":404,"title":411,"ctaLink":412,"ctaText":413,"pageSeo":419,"category":427,"ctaLabel":428,"ctaTitle":429,"cardImage":430,"component":154,"coverImage":432,"coverVideo":435,"ctaSubTitle":437},"6f3d16fc-8a19-4c76-ae03-a22ebdf299a4",[211,294,308,378,386],{"_uid":212,"anchor":120,"columns":213,"modules":214,"component":293},"fe3fc5e6-569b-421e-a877-a952a05a6317","3",[215,247,255,262,269],{"_uid":216,"text":217,"colspan":213,"rowspan":245,"component":246,"addBackdrop":134},"72ff1c3c-4593-43e7-ae7f-12889546c348",{"type":16,"content":218},[219,224,240],{"type":25,"attrs":220,"content":221},{"level":27,"textAlign":144},[222],{"text":223,"type":23},"Hochkarätige Vorträge und vielfältige Perspektiven ",{"type":19,"attrs":225,"content":226},{"textAlign":144},[227,229,234,236],{"text":228,"type":23},"Für inhaltliche Impulse sorgten auch in diesem Jahr spannende Vortragende aus unterschiedlichen Bereichen. Auf der Bühne standen ",{"text":230,"type":23,"marks":231},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[232],{"type":233},"bold",{"text":235,"type":23},"sowie",{"text":237,"type":23,"marks":238}," Anni Pichler von der Österreichischen BauernZeitung. ",[239],{"type":233},{"type":19,"attrs":241,"content":242},{"textAlign":144},[243],{"text":244,"type":23},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":248,"image":249,"colspan":245,"rowspan":245,"component":254,"addBackdrop":134},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":250,"alt":251,"name":120,"focus":120,"title":120,"source":120,"filename":252,"copyright":120,"fieldtype":139,"meta_data":253,"is_external_url":134},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":251,"title":120,"source":120,"copyright":120},"grid-image-blok",{"_uid":256,"image":257,"colspan":245,"rowspan":245,"component":254,"addBackdrop":134},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":258,"alt":259,"name":120,"focus":120,"title":120,"source":120,"filename":260,"copyright":120,"fieldtype":139,"meta_data":261,"is_external_url":134},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":259,"title":120,"source":120,"copyright":120},{"_uid":263,"image":264,"colspan":245,"rowspan":245,"component":254,"addBackdrop":134},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":265,"alt":266,"name":120,"focus":120,"title":120,"source":120,"filename":267,"copyright":120,"fieldtype":139,"meta_data":268,"is_external_url":134},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":266,"title":120,"source":120,"copyright":120},{"_uid":270,"text":271,"colspan":213,"rowspan":245,"component":246,"addBackdrop":134},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":16,"content":272},[273,278,283,288],{"type":25,"attrs":274,"content":275},{"level":27,"textAlign":144},[276],{"text":277,"type":23},"Großes Interesse und sehr positives Feedback ",{"type":19,"attrs":279,"content":280},{"textAlign":144},[281],{"text":282,"type":23},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":25,"attrs":284,"content":285},{"level":27,"textAlign":144},[286],{"text":287,"type":23},"Austausch, Wissenstransfer und Vernetzung ",{"type":19,"attrs":289,"content":290},{"textAlign":144},[291],{"text":292,"type":23},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. Genau diese Verbindung aus kompaktem Input und persönlicher Vernetzung macht Hands on Data zu einem besonderen Format in der Region. „Unser Ziel mit Hands on Data ist es, Menschen, Ideen und Praxis zusammenzubringen. Wenn daraus neue Gespräche, neue Perspektiven und neue Kooperationen entstehen, dann ist genau das gelungen, was wir mit diesem Abend erreichen wollen“, so Kammerhofer. 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Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":318,"title":120,"source":120,"copyright":120},{"id":265,"alt":266,"name":120,"focus":120,"title":120,"source":120,"filename":267,"copyright":120,"fieldtype":139,"meta_data":322},{"alt":266,"title":120,"source":120,"copyright":120},{"id":324,"alt":325,"name":120,"focus":120,"title":120,"source":120,"filename":326,"copyright":120,"fieldtype":139,"meta_data":327},171081406707452,"Noah Kramer im Austausch mit Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fcb5bc5aeca\u002Fhandsondata2026_fotoserie-77.jpg",{"alt":325,"title":120,"source":120,"copyright":120},{"id":250,"alt":251,"name":120,"focus":120,"title":120,"source":120,"filename":252,"copyright":120,"fieldtype":139,"meta_data":329},{"alt":251,"title":120,"source":120,"copyright":120},{"id":331,"alt":332,"name":120,"focus":120,"title":120,"source":120,"filename":333,"copyright":120,"fieldtype":139,"meta_data":334},171081406654203,"Drei Männer beim Austausch auf der Terrasse.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F168f61bce7\u002Fhandsondata2026_fotoserie-89.jpg",{"alt":332,"title":120,"source":120,"copyright":120},{"id":258,"alt":259,"name":120,"focus":120,"title":120,"source":120,"filename":260,"copyright":120,"fieldtype":139,"meta_data":336},{"alt":259,"title":120,"source":120,"copyright":120},{"id":338,"alt":339,"name":120,"focus":120,"title":120,"source":120,"filename":340,"copyright":120,"fieldtype":139,"meta_data":341},171081406183158,"Besucher im blauen Anzug im Austausch mit Anderen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1281x1920\u002F12b8252fd0\u002Fhandsondata2026_fotoserie-85.jpg",{"alt":339,"title":120,"source":120,"copyright":120},{"id":343,"alt":344,"name":120,"focus":120,"title":120,"source":120,"filename":345,"copyright":120,"fieldtype":139,"meta_data":346},171081406469880,"Die Speaker:innen und der Moderator des Hands on Data stehen vor den Veranstaltungsrollups und 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Im DigiSpace der FH Oberösterreich in Steyr wurde deutlich, wie groß das Interesse an den Themen Daten, B2B, Digitalisierung und Künstliche Intelligenz ist – und wie wichtig der persönliche Austausch dazu geworden ist. ","Das war Hands on: Data 2026",{"id":120,"url":121,"email":121,"linktype":122,"fieldtype":123,"cached_url":121},{"type":16,"content":414},[415],{"type":19,"content":416},[417],{"text":418,"type":23},"Du kannst uns eine E-Mail schreiben oder anrufen. 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