[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fder-richtige-moment-fuer-eine-digital-experience-platform-en":3,"more-articles":211,"vimeo-embed:1176191316":863},{"data":4,"headers":188},{"story":5,"cv":185,"rels":186,"links":187},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":173,"full_slug":174,"sort_by_date":53,"position":175,"tag_list":176,"is_startpage":157,"parent_id":177,"meta_data":53,"group_id":178,"first_published_at":179,"release_id":53,"lang":180,"path":53,"alternates":181,"default_full_slug":182,"translated_slugs":183},"der richtige Moment für eine Digital Experience Platform","2026-08-17T11:34:03.746Z","2026-08-17T13:44:22.011Z","2026-08-17T13:44:22.042Z",210029952031253,"34bc5c32-5c73-4fdd-9b72-129cf7d95e9c",{"_uid":13,"body":14,"text":99,"title":116,"topics":117,"ctaLink":123,"ctaText":128,"pageSeo":138,"category":150,"ctaLabel":151,"ctaTitle":152,"cardImage":153,"component":158,"coverImage":159,"coverVideo":161,"ctaSubTitle":163,"keyTakeaways":164},"4d348552-9c41-48e2-b119-d06b5c85c641",[15,33,47,57,71,85],{"_uid":16,"text":17,"title":30,"kicker":31,"component":32},"b1f2a3c4-1111-4a2b-8c3d-0e1f2a3b4c51",{"type":18,"content":19},"doc",[20,26],{"type":21,"content":22},"paragraph",[23],{"text":24,"type":25},"The term sounds more technical than it is meant to be. A Digital Experience Platform, or DXP, is not a single product that you buy and switch on. It is the approach to manage all of a company's digital touchpoints over a common foundation: the website, the online shop, the customer area, email communication, sometimes even screens at the point of sale or content for partners.","text",{"type":21,"content":27},[28],{"text":29,"type":25},"The difference from the traditional website lies in the mindset. Instead of maintaining a separate tool for each channel, a system is created where content is created once and distributed everywhere. Someone who changes product information changes it in one place. Someone who knows a customer has already purchased will not address them with a new customer offer anymore. Separate channels become a cohesive experience.","What exactly is a Digital Experience Platform","The Foundation","article-section-header-blok",{"_uid":34,"text":35,"title":45,"kicker":46,"component":32},"b1f2a3c4-2222-4a2b-8c3d-0e1f2a3b4c52",{"type":18,"content":36},[37,41],{"type":21,"content":38},[39],{"text":40,"type":25},"A system that no one touches seems inexpensive. It doesn't appear on any invoice and doesn't spark any discussions. The cost occurs elsewhere: in the hour it takes someone to push through a simple change, or in the campaign that doesn't launch because the data is in separate silos. And in doubt at the competition, which reacts faster because their base allows it.",{"type":21,"content":42},[43],{"text":44,"type":25},"Monotony in digital is rarely a conscious decision. It creeps in because other things seem more pressing. But the longer a company clings to evolved structures, the bigger the step that is overdue at some point. Those who rebuild in small steps today avoid the big break later.","Standstill is more expensive than it appears","The Cost Question",{"_uid":48,"videoId":49,"component":50,"container":51,"myContainer":51,"placeholderImage":52},"cb73d1be-5eef-4843-94cd-f77884054f77","1176191316","vimeo-blok",true,{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":56},null,"","asset",{},{"_uid":58,"text":59,"title":69,"kicker":70,"component":32},"b1f2a3c4-3333-4a2b-8c3d-0e1f2a3b4c53",{"type":18,"content":60},[61,65],{"type":21,"content":62},[63],{"text":64,"type":25},"Autumn has a practical advantage that should not be underestimated: it is the time when planning takes place anyway. Budgets are set and plans for the coming year are prioritized. Investing in the digital architecture can be neatly slotted into this rhythm, rather than having to break it out of the running business halfway through the year.",{"type":21,"content":66},[67],{"text":68,"type":25},"Additionally, there is a second point that has less to do with the calendar and more with the mindset. After the summer, many are more open to change than in the hustle of spring or the rush before Christmas. And a new digital foundation is largely a question of attitude, which changes more easily when the mind is free.","Why right now","The Timing",{"_uid":72,"text":73,"title":83,"kicker":84,"component":32},"b1f2a3c4-4444-4a2b-8c3d-0e1f2a3b4c54",{"type":18,"content":74},[75,79],{"type":21,"content":76},[77],{"text":78,"type":25},"A DXP is ultimately technology. However, the benefit only arises when the way a company thinks about its digital channels changes. Those who continue to think in separate projects, in a website here and an action there, will gain little from even the best platform. Those who begin to see the customer relationship as a continuous path will find the platform a tool that supports this path.",{"type":21,"content":80},[81],{"text":82,"type":25},"This change is not a self-runner, and it doesn't have to happen overnight. It begins with small questions. Where do we lose time today? At what point do customers notice that our systems don't work together? What would we do if an idea didn't take three weeks, but three days?","The actual change happens in thinking","The Way of Thinking",{"_uid":86,"text":87,"title":97,"kicker":98,"component":32},"b1f2a3c4-5555-4a2b-8c3d-0e1f2a3b4c55",{"type":18,"content":88},[89,93],{"type":21,"content":90},[91],{"text":92,"type":25},"A common misconception is that such a step means discarding everything existing. The opposite is often the better approach. Much of what is in use today has its value. Instead of replacing it, the goal is to make it connectable. A good architecture incorporates existing systems, connects them, and creates space for what is yet to come.",{"type":21,"content":94},[95],{"text":96,"type":25},"The added value shows itself in the long term. A well-thought-out digital foundation pays off less on the day of introduction and more in the years that follow. New campaigns start faster, ideas can be implemented more easily, and if something changes in the market, the company can react instead of having to rebuild first.","Building on what already exists","The Investment",{"type":18,"content":100},[101,108,112],{"type":21,"content":102},[103],{"text":104,"type":25,"marks":105},"Summer is over, and minds are clear again. Now is precisely the time to look at your company's digital foundation. Those who use the coming months to think further about their architecture instead of just managing it gain an advantage that extends well beyond the next year.",[106],{"type":107},"bold",{"type":21,"content":109},[110],{"text":111,"type":25},"After the quieter weeks, a different kind of energy returns to most businesses. Inquiries pick up again, and planning for the next year begins. This phase is better than any other for asking a question that often gets lost in the day-to-day business: Does our digital foundation support what we plan for the coming years?",{"type":21,"content":113},[114],{"text":115,"type":25},"For many companies, the honest answer is: partly. The website is running, the shop works, the newsletter tool does its job. But these systems often don't communicate with each other. Every change takes time, every new idea fails at an interface that doesn't exist. A system that was once built has become patchy over the years. It holds, but it doesn't move anymore.","Breaking out of the routine: Time for a Digital Experience Platform",{"value":118,"plugin":122},[119,120,121],"DXP","Digital Experience Platform","Digitalization","storyblok-tags",{"id":54,"url":124,"target":125,"linktype":126,"fieldtype":127,"cached_url":124},"https:\u002F\u002Fcal.wb.at\u002Ftobias\u002Fkostenloses-erstgesprach","_blank","url","multilink",{"type":18,"content":129},[130,134],{"type":21,"content":131},[132],{"text":133,"type":25},"You don't have to start a big project right away for this. The first sensible step is an honest look at the current state: What is available and where are the sticking points? From this status assessment, it almost becomes clear where an investment has the greatest leverage.",{"type":21,"content":135},[136],{"text":137,"type":25},"At Werbeberg, we accompany companies exactly on this path, from the first inventory to the platform that fits your business. If you want to use the autumn to bring your digital foundation from managing to moving, we would be happy to talk to you about it.",[139],{"_uid":140,"title":141,"ogImage":142,"ogTitle":146,"component":147,"description":148,"ogDescription":149},"a1c9e0f2-3b4d-4e6a-9c7b-2f8d1e5a6b3c","Introduce Digital Experience Platform: Why now is the right time | Werbeberg",{"id":143,"alt":144,"filename":145,"fieldtype":55},173513934109064,"Digital Experience Platform Visual von Werbeberg.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F4961x3304\u002Fd12a2260ad\u002Fdxp_visual_v1_dxp.png","Breaking out of the routine: The right moment for a Digital Experience Platform","page-seo","Why introducing a Digital Experience Platform pays off after the summer and how companies benefit in the long term from investing in their existing digital architecture.","After the summer is the ideal time to further develop the digital foundation. This turns stagnation into a noticeable advantage.","Artikel","Schedule a meeting","Your next step",{"id":154,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":155,"copyright":54,"fieldtype":55,"meta_data":156,"is_external_url":157},87262073982003,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3000x1688\u002F1bca4e219d\u002Fstoryblok_hero.png",{},false,"article",{"id":154,"alt":54,"name":54,"focus":54,"title":54,"source":54,"filename":155,"copyright":54,"fieldtype":55,"meta_data":160,"is_external_url":157},{},{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":162},{},"From managing to moving",{"_uid":165,"items":166,"plugin":172},"d51b8b2a-287b-4bae-9c38-728d74438329",[167,168,169,170,171],"Autumn is the ideal starting point because budgets and goals for the next year are already being set.","A DXP manages all digital channels over a common base rather than through isolated solutions.","Digital stagnation seems cheap but causes hidden costs in terms of speed, campaigns, and responsiveness.","The biggest leverage lies in the digital mindset, not just in the technology.","Existing systems are not replaced but made connectable – the added value grows over the years.","rxs-list","der-richtige-moment-fuer-eine-digital-experience-platform","en\u002Farticles\u002Fder-richtige-moment-fuer-eine-digital-experience-platform",-480,[],472997679,"726f6ab2-25ae-465a-a365-dbda2b0bd023","2026-08-17T13:25:43.847Z","en",[],"articles\u002Fder-richtige-moment-fuer-eine-digital-experience-platform",[184],{"path":182,"name":53,"lang":180,"published":53},1786974262,[],[],{"age":189,"cache-control":190,"connection":191,"content-encoding":192,"content-type":193,"date":194,"etag":195,"referrer-policy":196,"sb-be-version":197,"server":198,"transfer-encoding":199,"vary":200,"via":201,"x-amz-cf-id":202,"x-amz-cf-pop":203,"x-cache":204,"x-content-type-options":205,"x-frame-options":206,"x-permitted-cross-domain-policies":207,"x-request-id":208,"x-runtime":209,"x-xss-protection":210},"83936","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Mon, 17 Aug 2026 13:46:15 GMT","W\u002F\"6d35e23685189d2dafae8452cbd5d429\"","strict-origin-when-cross-origin","5.946.1","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 6a979963b4bbad2eae71dd7856d44c8c.cloudfront.net (CloudFront)","5DDKW3NCPsm-ppLUUNlLQsR4P-3f_BnaQ8DJ21tL5lVxwjP3cpgVHQ==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","08d46597-2887-4ed9-9c55-895bfe23b919","0.047830","0",{"data":212,"headers":854,"perPage":861,"total":862},{"stories":213,"cv":185,"rels":852,"links":853},[214,333,668],{"name":215,"created_at":216,"published_at":217,"updated_at":218,"id":219,"uuid":220,"content":221,"slug":323,"full_slug":324,"sort_by_date":53,"position":325,"tag_list":326,"is_startpage":157,"parent_id":177,"meta_data":53,"group_id":327,"first_published_at":328,"release_id":53,"lang":180,"path":53,"alternates":329,"default_full_slug":330,"translated_slugs":331},"KI-Kennzeichungspflicht","2026-08-05T13:15:43.261Z","2026-08-06T17:41:09.297Z","2026-08-06T17:41:09.311Z",205808202833554,"3c22d2d8-d5c9-42a5-8b1f-9b1260a8ae33",{"_uid":222,"body":223,"text":270,"title":278,"topics":279,"ctaLink":283,"ctaText":287,"pageSeo":295,"category":150,"ctaLabel":308,"ctaTitle":309,"cardImage":310,"component":158,"coverImage":312,"coverVideo":314,"ctaSubTitle":316,"keyTakeaways":317},"07e08605-7601-48d4-a66f-a525546b80bb",[224,241,258],{"_uid":225,"text":226,"title":239,"kicker":240,"component":32},"3c23b122-42cf-48c8-aa50-573ffd30f6cc",{"type":18,"attrs":227,"content":228},{"backgroundColor":53},[229,234],{"type":21,"attrs":230,"content":231},{"textAlign":53},[232],{"text":233,"type":25},"Ein Inhalt ist kennzeichnungspflichtig, wenn er zugleich einen Realitätsbezug und ein Täuschungspotenzial aufweist.",{"type":21,"attrs":235,"content":236},{"textAlign":53},[237],{"text":238,"type":25},"Ein Realitätsbezug liegt vor, wenn der Inhalt realen oder denkbaren Personen, Gegenständen, Orten, Einrichtungen oder Ereignissen ähnelt. Dazu zählen auch frei erfundene Personen, die so echt wirken, dass es sie tatsächlich geben könnte. Ein Täuschungspotenzial besteht, wenn der Inhalt so realistisch ist, dass er fälschlicherweise für echt gehalten werden könnte.","Pflicht zur Kennzeichnung","KI-erzeugt oder bearbeitet",{"_uid":242,"text":243,"title":256,"kicker":257,"component":32},"9ebca520-9b14-4cd4-abee-24f1cce480b4",{"type":18,"attrs":244,"content":245},{"backgroundColor":53},[246,251],{"type":21,"attrs":247,"content":248},{"textAlign":53},[249],{"text":250,"type":25},"Sobald einer dieser beiden Punkte fehlt, ist keine Kennzeichnung erforderlich.",{"type":21,"attrs":252,"content":253},{"textAlign":53},[254],{"text":255,"type":25},"Ein Realitätsbezug fehlt zum Beispiel bei Fantasieszenen, bei physikalisch unmöglichen Motiven oder bei Illustrationen im Comic-, Cartoon- und Zeichenstil. Kein Täuschungspotenzial haben abstrakte oder stilisierte Grafiken, Icons und Muster, Infografiken sowie klassische Designelemente oder Kunstwerke.","KEINE Pflicht zur Kennzeichnung","Fantasie oder klar erkennbar",{"_uid":259,"text":260,"title":268,"kicker":269,"component":32},"ce3097ae-b836-4549-a29b-266cfccca374",{"type":18,"attrs":261,"content":262},{"backgroundColor":53},[263],{"type":21,"attrs":264,"content":265},{"textAlign":53},[266],{"text":267,"type":25},"Die Kennzeichnung muss immer auf den ersten Blick erkennbar sein. Bei Bildern ist das Label direkt integriert, zum Beispiel in einer Ecke. Bei Videos erscheint es von Beginn an und idealerweise durchgehend über das gesamte Video hinweg. Audioinhalte werden durch einen gesprochenen Hinweis gekennzeichnet, bei Videos kommt ein sichtbares Label hinzu. Bei Texten steht der Hinweis gut sichtbar am Anfang, etwa über dem Text oder direkt bei der Überschrift.","Kennzeichnung durch Labels","Platzierung und Aufbereitung",{"type":18,"attrs":271,"content":272},{"backgroundColor":53},[273],{"type":21,"attrs":274,"content":275},{"textAlign":53},[276],{"text":277,"type":25},"Seit 2. August 2026 müssen Bild-, Text- und Videoinhalte gekennzeichnet werden, wenn sie mit KI erstellt oder in wesentlichem Umfang mit KI bearbeitet wurden.","KI-Kennzeichnungspflicht seit 2. August 2026",{"value":280,"plugin":122},[281,282],"KI","Content",{"id":284,"url":54,"linktype":285,"fieldtype":127,"cached_url":286,"prep":51},"a375d754-9a89-4385-bac2-fc5d33563fdb","story","\u002Fen\u002Fkontakt\u002F",{"type":18,"attrs":288,"content":289},{"backgroundColor":53},[290],{"type":21,"attrs":291,"content":292},{"textAlign":53},[293],{"text":294,"type":25},"Gerne unterstützen wir dein Unternehmen in einem persönlichen Termin bei allen Fragen rund um KI und die geltenden Regelungen.",[296],{"_uid":297,"title":298,"noIndex":157,"ogImage":299,"ogTitle":298,"noFollow":157,"component":147,"description":305,"twitterImage":306,"twitterTitle":54,"ogDescription":305,"twitterDescription":54},"0097c077-3e8c-42ab-a46e-bc1535bf2960","KI-Kennzeichnungspflicht: Was seit 2. August 2026 gilt",{"id":300,"alt":301,"name":54,"focus":54,"title":54,"source":54,"filename":302,"copyright":54,"fieldtype":55,"meta_data":303,"is_external_url":157},206150123442716,"Frau mit braunem Haar blickt auf ihr Handy mit AI-Sprechblase in Altstadtstraße.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1376x768\u002Ff514f331f0\u002Fki-kennzeichnung.jpg",{"alt":301,"size":304,"title":54,"source":54,"copyright":54},"1376x768","Seit 2. August 2026 müssen KI-generierte Bilder, Texte und Videos gekennzeichnet werden. Wann die Pflicht greift, wann nicht, und wie die Labels aussehen.",{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":307},{},"Jetzt kontaktieren","Noch mehr Infos gefällig?",{"id":300,"alt":301,"name":54,"focus":54,"title":54,"source":54,"filename":302,"copyright":54,"fieldtype":55,"meta_data":311,"is_external_url":157},{"alt":301,"size":304,"title":54,"source":54,"copyright":54},{"id":300,"alt":301,"name":54,"focus":54,"title":54,"source":54,"filename":302,"copyright":54,"fieldtype":55,"meta_data":313,"is_external_url":157},{"alt":301,"size":304,"title":54,"source":54,"copyright":54},{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":315},{},"Abstimmung zu KI",{"_uid":318,"items":319,"plugin":172},"b2fe56ec-791c-4e6f-bd40-09b06bf0dc0e",[320,321,322],"Seit 2. August 2026 gelten neue Regeln für die Kennzeichnung von KI-Inhalten.","Betroffene Bild-, Text- und Videoinhalte brauchen künftig ein klar sichtbares Label.","Kennzeichnungspflichtig sind Inhalte, die realen Vorbildern ähneln oder für echt gehalten werden könnten.","ki-kennzeichungspflicht","en\u002Farticles\u002Fki-kennzeichungspflicht",-470,[],"5efd3926-d5b8-4bf3-9065-9604af7f5ad1","2026-08-06T12:18:21.613Z",[],"articles\u002Fki-kennzeichungspflicht",[332],{"path":330,"name":53,"lang":180,"published":53},{"name":334,"created_at":335,"published_at":336,"updated_at":337,"id":338,"uuid":339,"content":340,"slug":658,"full_slug":659,"sort_by_date":53,"position":660,"tag_list":661,"is_startpage":157,"parent_id":177,"meta_data":53,"group_id":662,"first_published_at":663,"release_id":53,"lang":180,"path":53,"alternates":664,"default_full_slug":665,"translated_slugs":666},"Mehr als ein Video: Wann sich professionelle Filmproduktion auszahlt","2026-06-29T06:01:34.791Z","2026-07-06T14:13:56.562Z","2026-07-06T14:13:56.578Z",192607415499044,"a0853754-f5ae-41a2-a854-2c8474183294",{"_uid":341,"body":342,"text":605,"title":334,"topics":612,"ctaLink":617,"ctaText":620,"pageSeo":627,"category":150,"ctaLabel":640,"ctaTitle":641,"cardImage":642,"component":158,"coverImage":645,"coverVideo":648,"ctaSubTitle":650,"keyTakeaways":651},"8e9cad25-7d23-4453-b114-41380b6cfed8",[343,357,367,383,455,460,476,487,589],{"_uid":344,"text":54,"video":345,"component":350,"mobileVideo":351,"videoPlaceholder":353,"mobileVideoPlaceholder":355},"1e2bdf49-0ae0-4812-8879-be2ef50e7ccf",{"id":346,"alt":347,"name":54,"focus":54,"title":54,"source":54,"filename":348,"copyright":54,"fieldtype":55,"meta_data":349,"is_external_url":157},190264406097454,"Werbeberg Erklärvideo","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F661777f5e8\u002Fwerbeberg_erklarvideo_v5-1080p.mp4",{"alt":347,"title":54,"source":54,"copyright":54},"video-disruptor-blok",{"id":346,"alt":347,"name":54,"focus":54,"title":54,"source":54,"filename":348,"copyright":54,"fieldtype":55,"meta_data":352,"is_external_url":157},{"alt":347,"title":54,"source":54,"copyright":54},{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":354},{},{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":356},{},{"_uid":358,"text":359,"component":366},"30b63a05-9756-43ab-afb0-7f264e9ec231",{"type":18,"content":360},[361],{"type":21,"attrs":362,"content":363},{"textAlign":53},[364],{"text":365,"type":25},"Noch nie war es so einfach, ein Video zu drehen, und noch nie war selbst gedrehtes Material so wertvoll wie heute. Wer als Unternehmen sichtbar bleiben will, kommt am eigenen Bewegtbild nicht vorbei. Die Plattformen verlangen nach Nachschub, das Publikum nach Nähe, und der Algorithmus belohnt jene, die regelmäßig präsent sind. Der spontane Blick hinter die Kulissen, das ehrliche Statement aus dem Büro, der schnelle Clip vom Messestand: Dieses Material wirkt, weil es nahbar ist, schnell entsteht und echte Einblicke gibt. Und genau auf diesem Fundament entfaltet professionelle Filmproduktion ihre eigentliche Wirkung. Sie hebt die Kommunikation dort auf ein Niveau, an dem sie im Wettbewerb den Unterschied macht.","article-text-blok",{"_uid":368,"text":369,"title":381,"kicker":382,"component":32},"85a7f31f-95fb-4b31-b4c5-a4a028d1b66c",{"type":18,"content":370},[371,376],{"type":21,"attrs":372,"content":373},{"textAlign":53},[374],{"text":375,"type":25},"Selbst produzierte Inhalte haben einen unschlagbaren Vorteil. Sie sind nah dran, schnell und ungefiltert. Während eine aufwendige Produktion ihre Zeit braucht, entsteht der authentische Reel-Moment in der Mittagspause. Dieses Tempo passt perfekt zur Logik von Social Media, wo Aktualität und Persönlichkeit zählen. Unternehmen, die diese Fähigkeit im eigenen Haus aufbauen, werden unabhängiger, reaktionsschneller und sympathischer. ",{"type":21,"attrs":377,"content":378},{"textAlign":53},[379],{"text":380,"type":25},"Die Kunst liegt darin, dieses Potenzial wirklich auszuschöpfen. Und genau an diesem Punkt entfaltet die Zusammenarbeit mit Spezialisten ihren größten Wert.","Die Stärke des eigenen Contents","Authentizität als Basis",{"_uid":384,"text":385,"title":453,"kicker":454,"component":32},"8a34d46e-ffac-4f8e-a6db-2f1a9bb948cf",{"type":18,"content":386},[387,392,394],{"type":21,"attrs":388,"content":389},{"textAlign":53},[390],{"text":391,"type":25},"Es gibt Momente, in denen die eigene Kamera an ihre Grenzen stößt. Wer diese Momente kennt, investiert sein Budget genau dort, wo es die größte Wirkung entfaltet.",{"type":21,"attrs":393},{"textAlign":53},{"type":395,"content":396},"bullet_list",[397,409,420,431,442],{"type":398,"content":399},"list_item",[400],{"type":21,"attrs":401,"content":402},{"textAlign":53},[403,407],{"text":404,"type":25,"marks":405},"Wenn Know-how im Haus bleiben soll.",[406],{"type":107},{"text":408,"type":25}," Eine Produktion ist immer auch eine Schule. Wer einmal dabei war, wie ein Profi Licht setzt, eine Szene aufbaut oder den entscheidenden Schnitt findet, nimmt dieses Wissen mit in den nächsten Eigendreh. Gute Dienstleister geben ihr Handwerk weiter und machen das interne Team dadurch jedes Mal ein Stück besser.",{"type":398,"content":410},[411],{"type":21,"attrs":412,"content":413},{"textAlign":53},[414,418],{"text":415,"type":25,"marks":416},"Wenn neue Ideen gefragt sind.",[417],{"type":107},{"text":419,"type":25}," Spezialisten sehen das Unternehmen mit frischem Blick von außen. Sie erkennen Geschichten, die im Arbeitsalltag längst selbstverständlich geworden sind, und übersetzen sie in Bilder, auf die intern niemand gekommen wäre. Dieser Impuls von außen ist oft wertvoller als jede neue Kamera.",{"type":398,"content":421},[422],{"type":21,"attrs":423,"content":424},{"textAlign":53},[425,429],{"text":426,"type":25,"marks":427},"Wenn der Anspruch steigt.",[428],{"type":107},{"text":430,"type":25}," Komplexere Aufnahmen wie Drohnenflüge, dynamische Kamerafahrten, durchdachtes Sounddesign oder hochwertige Animationen verlangen nach Erfahrung und Equipment, das sich für den gelegentlichen Einsatz nicht lohnt. Für das Aushängeschild eines Unternehmens, etwa den Imagefilm auf der Startseite oder den Spot einer Kampagne, ist dieser Qualitätssprung jeden Aufwand wert.",{"type":398,"content":432},[433],{"type":21,"attrs":434,"content":435},{"textAlign":53},[436,440],{"text":437,"type":25,"marks":438},"Wenn Zeit knapp ist.",[439],{"type":107},{"text":441,"type":25}," Ein eingespieltes Team plant einen Drehtag so, dass daraus Material für viele Wochen Content entsteht. Was intern zahlreiche Versuche und Abende kostet, läuft hier in einem klaren, planbaren Ablauf. Diese Zeitersparnis ist für viele Unternehmen das stärkste Argument überhaupt.",{"type":398,"content":443},[444],{"type":21,"attrs":445,"content":446},{"textAlign":53},[447,451],{"text":448,"type":25,"marks":449},"Wenn es um Vertrauen geht.",[450],{"type":107},{"text":452,"type":25}," Bei Botschaften, die nach außen besonders glaubwürdig wirken sollen, etwa im Recruiting, bei Investorengesprächen oder bei erklärungsbedürftigen Produkten, zahlt sich erkennbare Qualität unmittelbar aus. Sie signalisiert, dass hier Wert auf Substanz gelegt wird.","Wann professionelle Produktion den Unterschied macht","Der richtige Moment",{"_uid":456,"videoId":457,"component":50,"container":157,"myContainer":157,"placeholderImage":458},"79f54c2f-5884-4f99-a244-f0367c3d0aac","1156862366",{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":459},{},{"_uid":461,"text":462,"title":474,"kicker":475,"component":32},"7ed03a01-70b4-4bd6-a956-487d5e6aada2",{"type":18,"content":463},[464,469],{"type":21,"attrs":465,"content":466},{"textAlign":53},[467],{"text":468,"type":25},"Der größte Unterschied zwischen einem Clip und einer Produktion liegt nicht in der Kamera, sondern im Denken davor. Eine professionelle Produktion beginnt nicht mit der Frage, was gefilmt wird, sondern mit der Frage, was erreicht werden soll. Welche Zielgruppe soll angesprochen werden, welche Emotion soll bleiben und welche Handlung soll ausgelöst werden? Aus dieser Strategie entsteht ein Konzept, aus dem Konzept ein Drehbuch und erst daraus das fertige Bild. So wird aus einer Geschäftsidee eine Kommunikationsidee, die messbar auf ein Ziel einzahlt.",{"type":21,"attrs":470,"content":471},{"textAlign":53},[472],{"text":473,"type":25},"Ein weiterer Gewinn liegt in der Mehrfachverwertung. Ein einziger gut geplanter Drehtag liefert keinen einzelnen Film, sondern einen ganzen Baukasten: den Imagefilm für die Website, mehrere Reels für Social Media, Standbilder für Print und Szenen für ein späteres Erklärvideo. So wird aus einer Investition über Monate hinweg laufender Nutzen.","Mehr als ein Video, nämlich eine durchdachte Botschaft","Strategie vor Kamera",{"_uid":477,"text":478,"title":485,"kicker":486,"component":32},"3f6dea64-7ef0-4875-b564-02c92f18ccdf",{"type":18,"content":479},[480],{"type":21,"attrs":481,"content":482},{"textAlign":53},[483],{"text":484,"type":25},"Eine professionelle Produktion folgt einem bewährten Dreiklang. In der Vorbereitung wird gedacht, bevor gedreht wird: Briefing, Konzept, Drehbuch, Locations und Drehplan entscheiden über den späteren Erfolg und kosten dabei am wenigsten. Am Drehtag setzt ein eingespieltes Team aus Kamera, Licht, Ton und Regie das Konzept um, ruhig und konzentriert, weil die Vorbereitung stimmt. In der Nachbearbeitung schließlich entsteht der eigentliche Film durch Schnitt, Farbgestaltung, Sounddesign, Grafik und den Export in alle Formate, die für die jeweiligen Kanäle gebraucht werden. Klare Feedbackschleifen sorgen dafür, dass das Ergebnis am Ende keine Überraschung, sondern genau die geplante Wirkung erzielt.","So entsteht ein Film","Der Ablauf",{"_uid":488,"text":489,"title":587,"kicker":588,"component":32},"e18129c5-4ea9-45d6-b8c3-be3cd34883c2",{"type":18,"content":490},[491,496],{"type":21,"attrs":492,"content":493},{"textAlign":53},[494],{"text":495,"type":25},"Nicht jedes Ziel braucht denselben Film. Wer Reichweite will, dreht anders als jemand, der erklären oder verkaufen möchte. Die folgende Übersicht zeigt, welches Format welche Aufgabe übernimmt, wie lang es typischerweise ist und wo es seine Wirkung am besten entfaltet.",{"type":497,"attrs":498,"content":500},"ordered_list",{"order":499},1,[501,514,527,539,551,563,575],{"type":398,"content":502},[503],{"type":21,"attrs":504,"content":505},{"textAlign":53},[506,508,512],{"text":507,"type":25},"Das ",{"text":509,"type":25,"marks":510},"Reel",[511],{"type":107},{"text":513,"type":25}," ist der Türöffner. In neun bis sechzig Sekunden, vertikal und schnell geschnitten, lebt es von einem starken ersten Moment und einer klaren Pointe. Es eignet sich für alles, was Nähe schafft: der Blick hinter die Kulissen, ein Produkthighlight, eine schnelle Reaktion auf einen Trend. Sein Job ist nicht die tiefe Erklärung, sondern der erste Kontakt. Es macht neugierig und führt zum nächsten Schritt.",{"type":398,"content":515},[516],{"type":21,"attrs":517,"content":518},{"textAlign":53},[519,521,525],{"text":520,"type":25},"Der ",{"text":522,"type":25,"marks":523},"Imagefilm",[524],{"type":107},{"text":526,"type":25}," ist das Aushängeschild. In rund eineinhalb bis drei Minuten erzählt er nicht, was ein Unternehmen verkauft, sondern wofür es steht. Er arbeitet mit Emotion, Haltung und Atmosphäre und bleibt im Kopf, lange nachdem die Zahlen vergessen sind. Sein Platz ist die Startseite, der Messestand, das Recruiting und überall dort, wo der erste Eindruck zählt.",{"type":398,"content":528},[529],{"type":21,"attrs":530,"content":531},{"textAlign":53},[532,533,537],{"text":520,"type":25},{"text":534,"type":25,"marks":535},"Werbefilm",[536],{"type":107},{"text":538,"type":25}," verkauft. Er hat ein klares Versprechen, einen einzigen Fokus und einen starken Aufruf zum Handeln. Meist nur fünfzehn bis sechzig Sekunden lang, ist er auf Kampagnen und bezahlte Anzeigen zugeschnitten, bei denen jede Sekunde Geld kostet und jede überflüssige Einstellung Streuverlust bedeutet. Hier zählt Präzision mehr als Vollständigkeit.",{"type":398,"content":540},[541],{"type":21,"attrs":542,"content":543},{"textAlign":53},[544,545,549],{"text":507,"type":25},{"text":546,"type":25,"marks":547},"Erklärvideo",[548],{"type":107},{"text":550,"type":25}," nimmt Komplexität die Schwere. Ob mit echten Aufnahmen oder als Animation, es beantwortet die Frage nach dem Wie in zwei bis drei Minuten und senkt damit die Hemmschwelle zur Kaufentscheidung. Besonders im B2B-Bereich und bei erklärungsbedürftigen Produkten ersetzt ein gutes Erklärvideo zahllose Rückfragen und verkürzt den Vertriebsprozess spürbar.",{"type":398,"content":552},[553],{"type":21,"attrs":554,"content":555},{"textAlign":53},[556,557,561],{"text":520,"type":25},{"text":558,"type":25,"marks":559},"Recruitingfilm",[560],{"type":107},{"text":562,"type":25}," zeigt, wie es sich anfühlt, Teil eines Teams zu sein. Im Wettbewerb um Fachkräfte entscheidet oft nicht das höchste Gehalt, sondern das glaubwürdigste Bild von Kultur und Alltag. Genau das liefert dieses Format und spricht Menschen an, bevor sie sich überhaupt bewerben.",{"type":398,"content":564},[565],{"type":21,"attrs":566,"content":567},{"textAlign":53},[568,569,573],{"text":520,"type":25},{"text":570,"type":25,"marks":571},"Eventfilm",[572],{"type":107},{"text":574,"type":25}," verlängert die Wirkung einer Veranstaltung weit über ihren letzten Tag hinaus. Als Aftermovie hält er Stimmung und Höhepunkte fest und wird so gleichzeitig zum Rückblick für die Teilnehmer und zur Einladung für alle, die beim nächsten Mal dabei sein wollen.",{"type":398,"content":576},[577],{"type":21,"attrs":578,"content":579},{"textAlign":53},[580,581,585],{"text":507,"type":25},{"text":582,"type":25,"marks":583},"Testimonial",[584],{"type":107},{"text":586,"type":25}," schließlich überzeugt mit der wohl stärksten Währung im Marketing, der echten Stimme zufriedener Kunden. Wo Eigenwerbung an Grenzen stößt, wirkt die glaubwürdige Erfahrung eines Referenzkunden oft mehr als jedes noch so gute Verkaufsargument.","Welches Format wofür","Formate im Überblick",{"_uid":590,"text":591,"title":603,"kicker":604,"component":32},"4032f359-190f-479d-9f6d-104c52f81725",{"type":18,"content":592},[593,598],{"type":21,"attrs":594,"content":595},{"textAlign":53},[596],{"text":597,"type":25},"Die Unternehmen, die heute am stärksten auftreten, spielen beide Klaviaturen. Sie produzieren ihren Alltag selbst, schnell und nahbar, und setzen für die großen Momente auf professionelle Begleitung. Diese Kombination bringt das Beste aus beiden Welten: die Authentizität des Eigenen und die Strahlkraft des Professionellen.",{"type":21,"attrs":599,"content":600},{"textAlign":53},[601],{"text":602,"type":25},"Häufig liegt der größte Hebel nicht in noch mehr Inhalten, sondern in der richtigen Idee zur richtigen Zeit, professionell umgesetzt. Wer dafür den passenden Partner an seiner Seite hat, gewinnt nicht nur einen Film, sondern Know-how, frische Ideen und wertvolle Zeit. Und das ist der Moment, in dem aus einem Gedanken ein Gespräch werden sollte.","Der beste Weg führt über die Mischung","Das Beste aus zwei Welten",{"type":18,"content":606},[607],{"type":21,"attrs":608,"content":609},{"textAlign":53},[610],{"text":611,"type":25},"Selbst gedrehtes Material ist im Social-Media-Zeitalter zur Grundausstattung geworden, doch echte Wirkung entsteht erst im Zusammenspiel mit professioneller Produktion. Der Artikel zeigt, wann sich der Schritt zum Profi lohnt, welchen Mehrwert Unternehmen daraus ziehen, wie eine Produktion abläuft und welches Format welches Ziel erfüllt.",{"value":613,"plugin":122},[614,615,616],"Video","Animation","Film",{"id":618,"url":54,"linktype":285,"fieldtype":127,"cached_url":619,"prep":51},"0ba3db83-bac3-49eb-a051-5f439ef3180d","\u002Fen\u002Fservices\u002Ffocus\u002Fvideoproduktion",{"type":18,"content":621},[622],{"type":21,"attrs":623,"content":624},{"textAlign":53},[625],{"text":626,"type":25},"Ob Imagefilm, Werbespot, Reel oder Erklärvideo: Werbeberg bringt Strategie, Know-how und Qualität in die Unternehmenskommunikation. Gemeinsam entsteht aus einer Idee ein Film, der Vertrauen schafft und im Gedächtnis bleibt.",[628],{"_uid":629,"title":630,"noIndex":157,"ogImage":631,"ogTitle":630,"noFollow":157,"component":147,"description":637,"twitterImage":638,"twitterTitle":630,"ogDescription":637,"twitterDescription":637},"4fea3880-c64b-4e42-8afd-2f69e562e633","Videoproduktion für Unternehmen: Eigencontent und professionelle Filmproduktion clever kombinieren",{"id":632,"alt":633,"name":54,"focus":54,"title":54,"source":54,"filename":634,"copyright":635,"fieldtype":55,"meta_data":636,"is_external_url":157},192609939864181,"Tobias Kammerhofer Werbeberg, Dreh","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F7464x4978\u002Fbc845fc1ff\u002Fwb_videograf.JPG","Georg Schlemmer",{"alt":633,"title":54,"source":54,"copyright":635},"Warum selbst gedrehtes Material heute Pflicht ist und wann sich professionelle Videoproduktion auszahlt. Mehrwert, Ablauf und alle Formate von Reel bis Imagefilm im Überblick.",{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":639},{},"Jetzt Erstgespräch vereinbaren","Bereit für Bewegtbild mit Wirkung?",{"id":632,"alt":633,"name":54,"focus":643,"title":54,"source":54,"filename":634,"copyright":635,"fieldtype":55,"meta_data":644,"is_external_url":157},"4190x3522:4191x3523",{"alt":633,"title":54,"source":54,"copyright":635},{"id":632,"alt":633,"name":54,"focus":646,"title":54,"source":54,"filename":634,"copyright":635,"fieldtype":55,"meta_data":647,"is_external_url":157},"3770x3719:3771x3720",{"alt":633,"title":54,"source":54,"copyright":635},{"id":53,"alt":53,"name":54,"focus":53,"title":53,"source":53,"filename":54,"copyright":53,"fieldtype":55,"meta_data":649},{},"Von der ersten Idee bis zum fertigen Film",{"_uid":652,"items":653,"plugin":172},"0decedc4-5056-407a-9e62-f3f871077d8a",[654,655,656,657],"Selbst gedrehter Content ist heute Standard und punktet mit Authentizität.","Profi-Produktion lohnt sich für Know-how, frische Ideen, komplexe Shots und Zeitersparnis.","Ein Drehtag liefert einen ganzen Content-Baukasten für viele Kanäle.","Den größten Vorteil hat, wer Eigencontent und Profi-Produktion kombiniert.","mehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt","en\u002Farticles\u002Fmehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt",-450,[],"063dce78-ff28-447a-934a-c599e1c621fb","2026-06-29T08:56:26.232Z",[],"articles\u002Fmehr-als-ein-video-wann-sich-professionelle-filmproduktion-auszahlt",[667],{"path":665,"name":53,"lang":180,"published":53},{"name":669,"created_at":670,"published_at":671,"updated_at":672,"id":673,"uuid":674,"content":675,"slug":842,"full_slug":843,"sort_by_date":53,"position":844,"tag_list":845,"is_startpage":157,"parent_id":177,"meta_data":53,"group_id":846,"first_published_at":847,"release_id":53,"lang":180,"path":53,"alternates":848,"default_full_slug":849,"translated_slugs":850},"Warum schöne Verpackungen trotzdem floppen","2026-06-26T12:45:46.428Z","2026-06-29T20:04:09.581Z","2026-06-29T20:04:09.610Z",191645067000616,"efbba25d-9122-4867-bc4a-ed8e68d0c2e0",{"_uid":676,"body":677,"text":783,"title":790,"topics":791,"ctaLink":794,"ctaText":797,"pageSeo":804,"category":150,"ctaLabel":819,"ctaTitle":820,"cardImage":821,"component":158,"coverImage":824,"coverVideo":827,"ctaSubTitle":833,"keyTakeaways":834},"43dd8ca0-14fd-4652-a6f2-aaa21272304b",[678,694,710,720,751,767],{"_uid":679,"text":680,"title":692,"kicker":693,"component":32},"d4fb01f8-bf1a-4b58-af4d-8c54888d5e65",{"type":18,"content":681},[682,687],{"type":21,"attrs":683,"content":684},{"textAlign":53},[685],{"text":686,"type":25},"In many companies, packaging is the last thing that is created. The product is finished, sales are waiting, and design is supposed to happen \"just quickly.\" The result can be seen on every other shelf: assortments that have grown over the years but have lost their cohesive theme. Each line speaks its own language, and each product extension follows a different logic. What stands there is not a brand presence, but a collection of individual cases.",{"type":21,"attrs":688,"content":689},{"textAlign":53},[690],{"text":691,"type":25},"The problem is rarely a lack of creativity. It is a lack of foundation. A packaging design can be crafted skillfully, but if the brand behind it is not clearly positioned, you are designing surfaces without foundation. The exciting question is therefore never \"What should the box look like?\" but \"What does this brand stand for – and how can you recognize it at first glance?\"","Why good design often starts at the wrong end","The Problem",{"_uid":695,"text":696,"title":708,"kicker":709,"component":32},"e9a01c53-5c38-46be-a214-6fcca9d6bdbe",{"type":18,"content":697},[698,703],{"type":21,"attrs":699,"content":700},{"textAlign":53},[701],{"text":702,"type":25},"Packaging design is one of the most demanding disciplines in brand communication. It must convince multiple target groups simultaneously that could hardly be more different: the consumer who decides in seconds at the point of sale and the buyer in retail who evaluates shelf suitability, recognizability, and assortment logic. It must convey differentiating features such as origin, quality, or responsibility in seconds. And it must remain consistent across every new line and every extension.",{"type":21,"attrs":704,"content":705},{"textAlign":53},[706],{"text":707,"type":25},"All of this cannot be achieved from gut feeling. It succeeds when a structured brand process has been completed beforehand. Exactly here lies our conviction – and our strength: We can do packaging design particularly well when it is preceded by a clean, thoughtful brand process. Then design is no longer a matter of taste, but the logical continuation of a clear brand. Only on this foundation can packaging design unfold its full expertise.","First the brand process, then the design","Our Conviction",{"_uid":711,"text":712,"component":719},"dfbd30bb-6414-4ce1-882a-f5cd8265351e",{"type":18,"content":713},[714],{"type":21,"attrs":715,"content":716},{"textAlign":53},[717],{"text":718,"type":25},"Verpackungsdesign entfaltet sein volles Potenzial erst auf einem sauberen Brandprozess, dann wird aus Geschmack Logik.","article-quote-blok",{"_uid":721,"text":722,"title":749,"kicker":750,"component":32},"b68209c1-a302-4a22-a8c0-5dbacff4e630",{"type":18,"content":723},[724,729,734,739,744],{"type":21,"attrs":725,"content":726},{"textAlign":53},[727],{"text":728,"type":25},"A good brand process follows a comprehensible sequence, and each stage makes the next more resilient.",{"type":21,"attrs":730,"content":731},{"textAlign":53},[732],{"text":733,"type":25},"Strategic preparation is the beginning. A market analysis creates a picture of where a brand stands today, where the competition stands, and where the real opportunities lie. That is the map before you set off.",{"type":21,"attrs":735,"content":736},{"textAlign":53},[737],{"text":738,"type":25},"Then comes the core: brand development. In a brand workshop – the idea forge – the cornerstones are worked out, the brand positioning is sharpened, and the company goals are linked to the brand strategy. This brand development can be worked out in even more detail and precisely using a brand code: It captures the brand DNA into a clear, applicable system and defines how positioning, language, imagery, tone, and messages play together. It answers the why, how, and what in exactly this order and translates the brand from a feeling into a verifiable logic. Out of this clarity, the corporate identity is defined, and the corporate design is developed. That is the moment when a brand finds its language: color, shape, tone, imagery.",{"type":21,"attrs":740,"content":741},{"textAlign":53},[742],{"text":743,"type":25},"Only then comes communication and channel development. The specific needs are defined, a communication strategy is set up, and content and channels are planned. Templates and a brand manual ensure that the brand sounds the same at every touchpoint, whether on the website, social media, or in print.",{"type":21,"attrs":745,"content":746},{"textAlign":53},[747],{"text":748,"type":25},"And it is in this logic that packaging design finds its place: as part of product marketing and POS strategy, drawing from everything that has been developed before. The packaging inherits the positioning, the design language, the tone. It doesn't need to invent anything new – it just needs to consistently apply what the brand already is.","What happens before design","The Path",{"_uid":752,"text":753,"title":765,"kicker":766,"component":32},"42d97a8f-b710-4c1d-88eb-ff9435e32c3a",{"type":18,"content":754},[755,760],{"type":21,"attrs":756,"content":757},{"textAlign":53},[758],{"text":759,"type":25},"The difference is tangible. When packaging design is based on a brand process, every design decision has a justification. No one needs to guess anymore whether a color \"fits the brand,\" the answer is in the positioning, in the brand code, and in the brand manual. Every new product line can be tested on the same foundation: Does it fit or does it not? Taste becomes logic, discussion becomes decision.",{"type":21,"attrs":761,"content":762},{"textAlign":53},[763],{"text":764,"type":25},"Equally important: Design does not cause additional effort but makes the added value visible. Packaging that emerges from a clear brand sells better, is more easily expandable, and remains recognizable over years. This integrated approach strengthens the brand, increases its visibility, and ultimately enhances product sales.","What it changes in practice","The Effect",{"_uid":768,"text":769,"title":781,"kicker":782,"component":32},"7c595bd2-6e14-47b1-8bcd-999f5eb8fca6",{"type":18,"content":770},[771,776],{"type":21,"attrs":772,"content":773},{"textAlign":53},[774],{"text":775,"type":25},"In the end, it's about a simple ambition. To develop a brand as a strong, credible, and recognizable entity, with an appearance that makes origin, quality, responsibility, and aspiration clearly visible. Packaging design is not a detail at the end. It is the point where all this proves itself in that half-second on the shelf.",{"type":21,"attrs":777,"content":778},{"textAlign":53},[779],{"text":780,"type":25},"That's why we don't start with the box. We start with the brand. And that's exactly why the design wins this half-second not by chance but time and again.","A brand you recognize on the shelf","The Goal",{"type":18,"content":784},[785],{"type":21,"attrs":786,"content":787},{"textAlign":53},[788],{"text":789,"type":25},"Half a second on the shelf decides whether to buy or leave – and this is exactly where most packaging fails. Not in craftsmanship, but in foundation. Why good packaging design never starts with packaging but with the brand, and how a clean brand process turns a pretty box into a true sales argument.","Why beautiful packages still flop",{"value":792,"plugin":122},[793],"Verpackungsdesign",{"id":795,"url":54,"linktype":285,"fieldtype":127,"cached_url":796,"prep":51},"0c1fad14-09b3-4882-9d64-4d99215a9e43","\u002Fen\u002Fservices\u002Ffocus\u002Fgrafikdesign",{"type":18,"content":798},[799],{"type":21,"attrs":800,"content":801},{"textAlign":53},[802],{"text":803,"type":25},"Do you want packaging that not only looks good but consistently carries your brand forward? We approach packaging design from the brand process with clear positioning and a brand code as the foundation. This way, design unfolds its full potential and wins the half-second on the shelf, not by chance, but repeatedly.",[805],{"_uid":806,"title":807,"noIndex":157,"ogImage":808,"ogTitle":807,"noFollow":157,"component":147,"description":814,"twitterImage":815,"twitterTitle":817,"ogDescription":814,"twitterDescription":818},"a79ec527-d8ab-4e63-9700-421c52e94580","Packaging design: full effect thanks to brand process",{"id":809,"alt":810,"name":54,"focus":54,"title":54,"source":54,"filename":811,"copyright":54,"fieldtype":55,"meta_data":812,"is_external_url":157},191653154470942,"Schwebende Verpackungen vor schwarzem Hintergrund, präsentiert in verschiedenen Formen und Farben, darunter Flaschen und Schachteln.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2400x1792\u002F0fc8757611\u002Fverpackungsdesign-artikel-wb.jpeg",{"alt":813,"title":54,"source":54,"copyright":54},"Floating packages against a black background, presented in various shapes and colors, including bottles and boxes.","Packaging design unfolds its potential only on a clean brand process. This way, beautiful packages become brands that win on the shelf. Werbeberg your partner",{"id":809,"alt":810,"name":54,"focus":54,"title":54,"source":54,"filename":811,"copyright":54,"fieldtype":55,"meta_data":816,"is_external_url":157},{"alt":810,"title":54,"source":54,"copyright":54},"Verpackungsdesign: volle Wirkung dank Brandprozess","Verpackungsdesign entfaltet sein Potenzial erst auf einem sauberen Brandprozess. So werden aus hübschen Verpackungen Marken, die im Regal gewinnen. 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