[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fdas-nachtlicht-der-marke-en":3,"more-articles":227},{"data":4,"headers":204},{"story":5,"cv":192,"rels":193,"links":202},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":181,"full_slug":182,"sort_by_date":46,"position":183,"tag_list":184,"is_startpage":40,"parent_id":185,"meta_data":46,"group_id":186,"first_published_at":187,"release_id":46,"lang":52,"path":46,"alternates":188,"default_full_slug":189,"translated_slugs":190},"Das Nachtlicht der Marke","2025-12-25T14:36:16.502Z","2025-12-25T14:51:46.965Z","2025-12-25T14:51:46.982Z",126909548577574,"af2f5571-2d6e-4442-92d1-99d08aecf590",{"_uid":13,"body":14,"text":58,"title":18,"ctaLink":133,"ctaText":144,"pageSeo":151,"category":167,"ctaLabel":168,"ctaTitle":169,"cardImage":170,"component":173,"coverImage":174,"coverVideo":178,"ctaSubTitle":180},"94a39bcc-19e5-4161-bc45-566c7fde744b",[15],{"_uid":16,"title":17,"subTitle":18,"component":19,"testimonials":20},"bbb02c82-6392-49ab-80bb-1b3de349583e","WB advisor","The night light of the brand: Why a core story provides orientation","testimonial-blok",[21],{"name":22,"created_at":23,"published_at":24,"updated_at":25,"id":26,"uuid":27,"content":28,"slug":44,"full_slug":45,"sort_by_date":46,"position":47,"tag_list":48,"is_startpage":40,"parent_id":49,"meta_data":46,"group_id":50,"first_published_at":51,"release_id":46,"lang":52,"path":46,"alternates":53,"default_full_slug":54,"translated_slugs":55,"_stopResolving":57},"Speaker Tobias Kammerhofer","2024-08-16T10:44:20.779Z","2025-11-27T12:32:06.799Z","2025-11-27T12:32:06.815Z",536495399,"941b7bf4-46b5-4e14-b441-60cb0b93a341",{"_uid":29,"name":30,"image":31,"quote":41,"company":42,"component":43},"9e64734e-5ef6-49cb-9e24-4fadd8e81462","Tobias Kammerhofer",{"id":32,"alt":33,"name":34,"focus":35,"title":34,"source":34,"filename":36,"copyright":34,"fieldtype":37,"meta_data":38,"content_type":39,"is_external_url":40},7412353,"Tobias Kammerhofer Portrait","","921x406:922x407","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1638x2048\u002F87767781cd\u002Ftobias-kammerhofer-portrait.jpg","asset",{"alt":33,"title":34,"source":34,"copyright":34},"jpg",false,"Tobias is the managing director of Werbeberg and loves turning good ideas into strong brand messages. As a strategic advisor and creative thinker, he ensures that every campaign has a clear objective — and reaches people. At the same time, he is the first point of contact for new projects and drives Werbeberg's development forward with great passion and a forward-looking spirit.","Werbeberg","testimonial","speaker-tobias-kammerhofer","en\u002F_testimonials\u002Fspeaker\u002Fspeaker-tobias-kammerhofer",null,10,[],536495397,"f7fdff8f-39c3-49de-8b90-5719f95df9c8","2024-08-16T10:46:38.896Z","en",[],"_testimonials\u002Fspeaker\u002Fspeaker-tobias-kammerhofer",[56],{"path":54,"name":46,"lang":52,"published":46},true,{"type":59,"content":60},"doc",[61,68,73,78,83,88,93,98,103,108,113,118,123,128],{"type":62,"attrs":63,"content":64},"paragraph",{"textAlign":46},[65],{"text":66,"type":67},"It is the middle of the night. A 17-month-old child wakes up. Not unusual. Closeness is sought, security, a ritual that has always been the same. But this time, something is different. Reaching for the mother does not end as usual. No breast milk. No familiar pattern. No explanation.","text",{"type":62,"attrs":69,"content":70},{"textAlign":46},[71],{"text":72,"type":67},"What follows is unrest. Anger. Loud protest. Not because the child \"doesn't get what it wants,\" but because its inner image of the world suddenly no longer matches. Something that was always there is suddenly gone. Without context. Without meaning.",{"type":62,"attrs":74,"content":75},{"textAlign":46},[76],{"text":77,"type":67},"The situation could not be calmed through distraction or substitution. Nor by persevering or a \"That's just how it is now.\" Something else calmed it: a story. A simple, honest story that made sense to a 17-month-old child. The breast needs a break at night. This break has a sign – a small night light. When the light is on, the breast rests. When it's off, everything is back to normal.",{"type":62,"attrs":79,"content":80},{"textAlign":46},[81],{"text":82,"type":67},"This story was told calmly, without drama, without pressure. Only when the signs were explained and the context made understandable could the child relax. Only then could it fall asleep again. However, the decisive factor was not just the explanation, but what happened afterwards. After falling asleep, the situation was resolved again. The night light was turned off. The breast was there again. The story kept its promise. This is exactly how trust was built. Not because it was particularly beautiful or creative, but because it was coherent, honest – and resolvable.",{"type":62,"attrs":84,"content":85},{"textAlign":46},[86],{"text":87,"type":67},"What appears at first glance to be a private everyday scene is in fact a precise parable for communication, leadership, and brand work. Because target groups – whether consumers or decision-makers in B2B – do not primarily respond to arguments. They respond to orientation. Unconsciously, people always ask the same questions: Do I understand what is happening here? Does this make sense to me? Can I trust this logic? Does it remain consistent even if something changes?",{"type":62,"attrs":89,"content":90},{"textAlign":46},[91],{"text":92,"type":67},"This is where the meaning of a Core Story begins. It is not a marketing add-on, not a claim, and not a campaign. It is an internal order model. A clear explanation of why a company does what it does, what it stands for, and how it acts when routines break or decisions become uncomfortable.",{"type":62,"attrs":94,"content":95},{"textAlign":46},[96],{"text":97,"type":67},"That stories have this effect is well documented scientifically. Neuroscientific studies show that the human brain processes information significantly better when it is conveyed in narrative form. Stories activate not only language areas but also emotional and sensory regions. We don't just hear them—we experience them. That's exactly why they stick. That's exactly why they generate meaning.",{"type":62,"attrs":99,"content":100},{"textAlign":46},[101],{"text":102,"type":67},"Trust also follows clear patterns. Psychological research on cognitive coherence shows that people develop trust when explanations are free of contradictions, comprehensible, and consistent over time. It is not perfection that creates security, but coherence. Just like the night light: The sign had meaning – and this meaning was upheld.",{"type":62,"attrs":104,"content":105},{"textAlign":46},[106],{"text":107,"type":67},"Particularly relevant is the aspect of authenticity. Studies from brand and B2B research clearly show that over-staged, polished brand stories can generate short-term attention, but lose credibility in the long term if behavior, culture, and reality do not keep pace. Authenticity is not created by loudness, but by consistency. Between what is said and what is done.",{"type":62,"attrs":109,"content":110},{"textAlign":46},[111],{"text":112,"type":67},"A strong Core Story therefore answers not only communication questions, but strategic ones. It provides orientation both internally and externally. It clarifies why a company exists, what it believes in, what it promises—and what it consciously does not. It helps with decisions, especially when things get difficult. It is not an ornament, but a foundation.",{"type":62,"attrs":114,"content":115},{"textAlign":46},[116],{"text":117,"type":67},"At best, it is the company's nightlight. A sign that explains why things are currently different. That provides security, even when not everything is available. And that builds trust because it reliably goes out again.",{"type":62,"attrs":119,"content":120},{"textAlign":46},[121],{"text":122,"type":67},"The central takeaway for companies – especially in B2B – is clear: not the most dazzling story convinces. Not the most creative one. Not the loudest. But the most credible one. A good Core Story fits the reality of the company. It is understandable for the target audience. It delivers on its promises. It explains change without excuses. And it is resolved in action.",{"type":62,"attrs":124,"content":125},{"textAlign":46},[126],{"text":127,"type":67},"Especially in B2B, where decisions are long-term, risky, and heavily trust-driven, this is crucial. No one likes to invest in a story that later turns out to be untrue.",{"type":62,"attrs":129,"content":130},{"textAlign":46},[131],{"text":132,"type":67},"Our stance at Werbeberg is therefore clear. We do not believe in big words without grounding. We believe in clarity before creativity. In attitude before hype. In stories you can live—not just tell. Because trust is created where a story makes sense and is told to completion. In the nursery just as in the boardroom.",{"id":134,"url":34,"linktype":135,"fieldtype":136,"cached_url":137,"prep":57,"story":138},"2148c1b3-6822-4b0b-b154-2f4180df70d7","story","multilink","\u002Fen\u002Fkontakt\u002Fterminfindung",{"name":139,"id":140,"uuid":134,"slug":141,"url":142,"full_slug":143,"_stopResolving":57},"Terminfindung",123717451104402,"terminfindung","kontakt\u002Fterminfindung","en\u002Fcontact\u002Fterminfindung",{"type":59,"content":145},[146],{"type":62,"attrs":147,"content":148},{"textAlign":46},[149],{"text":150,"type":67},"Werbeberg accompanies companies in the development of core stories, brand positioning, and strategic communication. Ensuring that words and actions align – and long-term trust is established.",[152],{"_uid":153,"title":154,"noIndex":40,"ogImage":155,"ogTitle":154,"noFollow":40,"component":160,"description":161,"twitterImage":162,"twitterTitle":164,"ogDescription":165,"twitterDescription":166},"c75b2451-6e13-4cce-bdb8-1025bc657f66","Why a Core Story Builds Trust | Werbeberg",{"id":156,"alt":157,"name":34,"focus":34,"title":34,"source":34,"filename":158,"copyright":34,"fieldtype":37,"meta_data":159,"is_external_url":40},126911178317897,"Das Nachtlicht der Marke: Warum eine Core Story Orientierung gibt","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002F7faa92e545\u002Fdas-nachtlicht-der-marke-warum-eine-core-story-orientierung-gibt.png",{"alt":18,"title":34,"source":34,"copyright":34},"page-seo","Why not the loudest, but the most credible story convinces. An article about Core Stories, trust, and strategic brand management in B2B.",{"id":156,"alt":157,"name":34,"focus":34,"title":34,"source":34,"filename":158,"copyright":34,"fieldtype":37,"meta_data":163,"is_external_url":40},{"alt":157,"title":34,"source":34,"copyright":34},"Warum eine Core Story Vertrauen schafft | Werbeberg","Why it's not the loudest but the most credible story that convinces. An article about Core Stories, trust, and strategic brand management in B2B.","Warum nicht die lauteste, sondern die glaubwürdigste Geschichte überzeugt. Ein Artikel über Core Stories, Vertrauen und strategische Markenführung im B2B.","Artikel","Book a free kickoff appointment","Develop Core Story",{"id":156,"alt":157,"name":34,"focus":171,"title":34,"source":34,"filename":158,"copyright":34,"fieldtype":37,"meta_data":172,"is_external_url":40},"397x582:398x583",{"alt":18,"title":34,"source":34,"copyright":34},"article",{"id":156,"alt":157,"name":34,"focus":175,"title":34,"source":34,"filename":158,"copyright":34,"fieldtype":37,"meta_data":176,"is_external_url":40},"477x571:478x572",{"alt":177,"title":34,"source":34,"copyright":34},"The nightlight of the brand: Why a core story provides orientation",{"id":46,"alt":46,"name":34,"focus":46,"title":46,"source":46,"filename":34,"copyright":46,"fieldtype":37,"meta_data":179},{},"From history to attitude.","das-nachtlicht-der-marke","en\u002Farticles\u002Fdas-nachtlicht-der-marke",-380,[],472997679,"53349d1f-7bee-423f-a8d1-5aa535c91ce9","2025-12-25T14:49:35.496Z",[],"articles\u002Fdas-nachtlicht-der-marke",[191],{"path":189,"name":46,"lang":52,"published":46},1779444362,[194],{"name":22,"created_at":23,"published_at":24,"updated_at":25,"id":26,"uuid":27,"content":195,"slug":44,"full_slug":45,"sort_by_date":46,"position":47,"tag_list":198,"is_startpage":40,"parent_id":49,"meta_data":46,"group_id":50,"first_published_at":51,"release_id":46,"lang":52,"path":46,"alternates":199,"default_full_slug":54,"translated_slugs":200},{"_uid":29,"name":30,"image":196,"quote":41,"company":42,"component":43},{"id":32,"alt":33,"name":34,"focus":35,"title":34,"source":34,"filename":36,"copyright":34,"fieldtype":37,"meta_data":197,"content_type":39,"is_external_url":40},{"alt":33,"title":34,"source":34,"copyright":34},[],[],[201],{"path":54,"name":46,"lang":52,"published":46},[203],{"name":139,"id":140,"uuid":134,"slug":141,"url":142,"full_slug":143},{"age":205,"cache-control":206,"connection":207,"content-encoding":208,"content-type":209,"date":210,"etag":211,"referrer-policy":212,"sb-be-version":213,"server":214,"transfer-encoding":215,"vary":216,"via":217,"x-amz-cf-id":218,"x-amz-cf-pop":219,"x-cache":220,"x-content-type-options":221,"x-frame-options":222,"x-permitted-cross-domain-policies":223,"x-request-id":224,"x-runtime":225,"x-xss-protection":226},"114763","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Fri, 22 May 2026 13:46:56 GMT","W\u002F\"8f78abb236a656f928c471ee9d8e78ea\"","strict-origin-when-cross-origin","5.881.0","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 91f9ae5c4c6ce22b44c67a0ef057a69c.cloudfront.net (CloudFront)","aNWf1MH_eYbbzDUkN4tKx7v7ngNCh-EpKeETLcOTcny8MyCeZEMm5Q==","FRA60-P12","Hit from cloudfront","nosniff","SAMEORIGIN","none","bbdab16f-fe37-4a57-864a-9bdfb22fc5fd","0.086644","0",{"data":228,"headers":709,"perPage":251,"total":715},{"stories":229,"cv":192,"rels":707,"links":708},[230,479,600],{"name":231,"created_at":232,"published_at":233,"updated_at":234,"id":235,"uuid":236,"content":237,"slug":470,"full_slug":471,"sort_by_date":46,"position":472,"tag_list":473,"is_startpage":40,"parent_id":185,"meta_data":46,"group_id":474,"first_published_at":233,"release_id":46,"lang":52,"path":46,"alternates":475,"default_full_slug":476,"translated_slugs":477},"Das war Hands on Data 2026","2026-04-29T09:41:32.550Z","2026-05-04T10:00:00.421Z","2026-05-04T10:00:00.602Z",171073915121138,"acff1737-5823-4296-9b1b-ab0a4b44f5d4",{"_uid":238,"body":239,"text":435,"title":441,"ctaLink":442,"ctaText":444,"pageSeo":450,"category":459,"ctaLabel":460,"ctaTitle":461,"cardImage":462,"component":173,"coverImage":464,"coverVideo":467,"ctaSubTitle":469},"6f3d16fc-8a19-4c76-ae03-a22ebdf299a4",[240,325,340,410,418],{"_uid":241,"anchor":34,"columns":242,"modules":243,"component":324},"fe3fc5e6-569b-421e-a877-a952a05a6317","3",[244,278,286,293,300],{"_uid":245,"text":246,"colspan":242,"rowspan":276,"component":277,"addBackdrop":40},"72ff1c3c-4593-43e7-ae7f-12889546c348",{"type":59,"content":247},[248,255,271],{"type":249,"attrs":250,"content":252},"heading",{"level":251,"textAlign":46},3,[253],{"text":254,"type":67},"Hochkarätige Vorträge und vielfältige Perspektiven ",{"type":62,"attrs":256,"content":257},{"textAlign":46},[258,260,265,267],{"text":259,"type":67},"Für inhaltliche Impulse sorgten auch in diesem Jahr spannende Vortragende aus unterschiedlichen Bereichen. Auf der Bühne standen ",{"text":261,"type":67,"marks":262},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[263],{"type":264},"bold",{"text":266,"type":67},"sowie",{"text":268,"type":67,"marks":269}," Anni Pichler von der Österreichischen BauernZeitung. ",[270],{"type":264},{"type":62,"attrs":272,"content":273},{"textAlign":46},[274],{"text":275,"type":67},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":279,"image":280,"colspan":276,"rowspan":276,"component":285,"addBackdrop":40},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":281,"alt":282,"name":34,"focus":34,"title":34,"source":34,"filename":283,"copyright":34,"fieldtype":37,"meta_data":284,"is_external_url":40},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":282,"title":34,"source":34,"copyright":34},"grid-image-blok",{"_uid":287,"image":288,"colspan":276,"rowspan":276,"component":285,"addBackdrop":40},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":289,"alt":290,"name":34,"focus":34,"title":34,"source":34,"filename":291,"copyright":34,"fieldtype":37,"meta_data":292,"is_external_url":40},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":290,"title":34,"source":34,"copyright":34},{"_uid":294,"image":295,"colspan":276,"rowspan":276,"component":285,"addBackdrop":40},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":296,"alt":297,"name":34,"focus":34,"title":34,"source":34,"filename":298,"copyright":34,"fieldtype":37,"meta_data":299,"is_external_url":40},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":297,"title":34,"source":34,"copyright":34},{"_uid":301,"text":302,"colspan":242,"rowspan":276,"component":277,"addBackdrop":40},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":59,"content":303},[304,309,314,319],{"type":249,"attrs":305,"content":306},{"level":251,"textAlign":46},[307],{"text":308,"type":67},"Großes Interesse und sehr positives Feedback ",{"type":62,"attrs":310,"content":311},{"textAlign":46},[312],{"text":313,"type":67},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":249,"attrs":315,"content":316},{"level":251,"textAlign":46},[317],{"text":318,"type":67},"Austausch, Wissenstransfer und Vernetzung ",{"type":62,"attrs":320,"content":321},{"textAlign":46},[322],{"text":323,"type":67},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. Genau diese Verbindung aus kompaktem Input und persönlicher Vernetzung macht Hands on Data zu einem besonderen Format in der Region. „Unser Ziel mit Hands on Data ist es, Menschen, Ideen und Praxis zusammenzubringen. Wenn daraus neue Gespräche, neue Perspektiven und neue Kooperationen entstehen, dann ist genau das gelungen, was wir mit diesem Abend erreichen wollen“, so Kammerhofer. ","grid-blok",{"_uid":326,"title":327,"subTitle":328,"component":329,"recipients":330,"description":332,"submitLabel":333,"assetToDownload":334,"additionalFormFields":339},"56740ca7-ff3d-44d7-98f5-52ffb0d9c5e5","Nochmal zum Nachlesen?","Hands on: Eventpräsentation","lead-magnet-download-blok",[331],"office@werbeberg.at","Hier gibt's die gesammelte Präsentation aller Speaker des Hands on Data 2026.","Jetzt downloaden",{"id":335,"alt":336,"name":34,"focus":34,"title":34,"source":34,"filename":337,"copyright":34,"fieldtype":37,"meta_data":338,"is_external_url":40},171076191249711,"PDF File der HoD Präsentationen 2026.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F083d307df7\u002Fhod_prasentation_2026.pdf",{"alt":336,"title":34,"source":34,"copyright":34},[],{"_uid":341,"images":342,"component":409,"addBackgroundColorToTiles":40},"54f8577c-7e27-4e20-8385-a047d730d169",[343,348,353,355,360,362,367,369,374,379,384,389,394,399,404],{"id":344,"alt":345,"name":34,"focus":34,"title":34,"source":34,"filename":346,"copyright":34,"fieldtype":37,"meta_data":347},171081407887104,"Besucher:innen des Events mein Netzwerken.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F214877b309\u002Fhandsondata2026_fotoserie-83.jpg",{"alt":345,"title":34,"source":34,"copyright":34},{"id":349,"alt":350,"name":34,"focus":34,"title":34,"source":34,"filename":351,"copyright":34,"fieldtype":37,"meta_data":352},171081407813375,"Empfang beim Hands on Data Event durch Mitglieder der Zukunftsregion und Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":350,"title":34,"source":34,"copyright":34},{"id":296,"alt":297,"name":34,"focus":34,"title":34,"source":34,"filename":298,"copyright":34,"fieldtype":37,"meta_data":354},{"alt":297,"title":34,"source":34,"copyright":34},{"id":356,"alt":357,"name":34,"focus":34,"title":34,"source":34,"filename":358,"copyright":34,"fieldtype":37,"meta_data":359},171081406707452,"Noah Kramer im Austausch mit Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fcb5bc5aeca\u002Fhandsondata2026_fotoserie-77.jpg",{"alt":357,"title":34,"source":34,"copyright":34},{"id":281,"alt":282,"name":34,"focus":34,"title":34,"source":34,"filename":283,"copyright":34,"fieldtype":37,"meta_data":361},{"alt":282,"title":34,"source":34,"copyright":34},{"id":363,"alt":364,"name":34,"focus":34,"title":34,"source":34,"filename":365,"copyright":34,"fieldtype":37,"meta_data":366},171081406654203,"Drei Männer beim Austausch auf der Terrasse.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F168f61bce7\u002Fhandsondata2026_fotoserie-89.jpg",{"alt":364,"title":34,"source":34,"copyright":34},{"id":289,"alt":290,"name":34,"focus":34,"title":34,"source":34,"filename":291,"copyright":34,"fieldtype":37,"meta_data":368},{"alt":290,"title":34,"source":34,"copyright":34},{"id":370,"alt":371,"name":34,"focus":34,"title":34,"source":34,"filename":372,"copyright":34,"fieldtype":37,"meta_data":373},171081406183158,"Besucher im blauen Anzug im Austausch mit Anderen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1281x1920\u002F12b8252fd0\u002Fhandsondata2026_fotoserie-85.jpg",{"alt":371,"title":34,"source":34,"copyright":34},{"id":375,"alt":376,"name":34,"focus":34,"title":34,"source":34,"filename":377,"copyright":34,"fieldtype":37,"meta_data":378},171081406469880,"Die Speaker:innen und der Moderator des Hands on Data stehen vor den Veranstaltungsrollups und lächeln in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002Fd9ab52ad14\u002Fhandsondata2026_fotoserie-02.jpg",{"alt":376,"title":34,"source":34,"copyright":34},{"id":380,"alt":381,"name":34,"focus":34,"title":34,"source":34,"filename":382,"copyright":34,"fieldtype":37,"meta_data":383},171081406461687,"Das Partnerteam aus sechs Personen steht vor den Veranstalterrollups und lächelt in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002F80807e4781\u002Fhandsondata2026_fotoserie-01.jpg",{"alt":381,"title":34,"source":34,"copyright":34},{"id":385,"alt":386,"name":34,"focus":34,"title":34,"source":34,"filename":387,"copyright":34,"fieldtype":37,"meta_data":388},171081406469881,"Die Hands on Data Präsentationsfolie auf einem Bildschirm mit Mikrofonen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F06770c10f4\u002Fhandsondata2026_fotoserie-74.jpg",{"alt":386,"title":34,"source":34,"copyright":34},{"id":390,"alt":391,"name":34,"focus":34,"title":34,"source":34,"filename":392,"copyright":34,"fieldtype":37,"meta_data":393},171081406482170,"Mehrere Besucher:innen sitzen im Publikum des Hands on Data.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fea27566cee\u002Fhandsondata2026_fotoserie-29.jpg",{"alt":391,"title":34,"source":34,"copyright":34},{"id":395,"alt":396,"name":34,"focus":34,"title":34,"source":34,"filename":397,"copyright":34,"fieldtype":37,"meta_data":398},171081406158580,"Der Moderator des Abends Noah Kramer spricht zu den Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002F3eb9f7aab3\u002Fhandsondata2026_fotoserie-31.jpg",{"alt":396,"title":34,"source":34,"copyright":34},{"id":400,"alt":401,"name":34,"focus":34,"title":34,"source":34,"filename":402,"copyright":34,"fieldtype":37,"meta_data":403},171081406134003,"Empfang beim Hands on Data.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Febd6c60e53\u002Fhandsondata2026_fotoserie-80.jpg",{"alt":401,"title":34,"source":34,"copyright":34},{"id":405,"alt":406,"name":34,"focus":34,"title":34,"source":34,"filename":407,"copyright":34,"fieldtype":37,"meta_data":408},171081406134002,"Besucher lächelt in Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F5d12532e8e\u002Fhandsondata2026_fotoserie-98.jpg",{"alt":406,"title":34,"source":34,"copyright":34},"image-tiles-blok",{"_uid":411,"logos":412,"title":413,"subTitle":34,"component":414,"logoGroup":415,"callToAction":416,"callToActionLabel":34},"22126d53-f2fe-4560-8451-ff87050977e8",[],"Dank an die Partner","logo-cloud-blok","1c0ed9b0-be82-4685-ae31-9d1a4052393d",{"id":34,"url":34,"linktype":135,"fieldtype":136,"cached_url":417,"prep":57},"\u002Fen\u002F",{"_uid":419,"title":420,"subTitle":421,"component":422,"alignCenter":57,"description":423,"callToAction":426,"containerStyle":40,"applyPrimaryLinkToTitle":40},"a7fee7b6-fe7f-4192-a10a-ab0e4e5c9875","Even more impressions from the Hands on Data","Event photos","cta-disruptor-blok",{"type":59,"content":424},[425],{"type":62},[427],{"_uid":428,"link":429,"type":432,"label":433,"component":434},"e2a9b191-abbd-42b6-8397-375c071d6071",{"id":430,"url":34,"linktype":135,"fieldtype":136,"cached_url":431,"prep":57},"a375d754-9a89-4385-bac2-fc5d33563fdb","\u002Fen\u002Fkontakt\u002F","primary","To the event photos","button",{"type":59,"content":436},[437],{"type":62,"content":438},[439],{"text":440,"type":67},"This year, the digitalization event Hands on Data took place: around 100 interested participants attended the event on May 27, 2025 at the Digitalization Center of FH Steyr and listened to exciting presentations on the topic of accessibility and then exchanged ideas with experts in an interactive new format. 'Hands on Data' in 2025 is also supported by a dedicated network. Initiated by the Werbeberg agency, the event was organized in collaboration with FH Steyr, WKO Steyr, Zukunftsregion Steyr, Netzwerk Steyrland, and IT Experts Austria.","That was the Hands on Data 2025",{"id":34,"url":331,"email":331,"linktype":443,"fieldtype":136,"cached_url":331},"email",{"type":59,"content":445},[446],{"type":62,"content":447},[448],{"text":449,"type":67},"You can write us an email or call us. We look forward to your message!",[451],{"_uid":452,"title":453,"noIndex":40,"ogImage":454,"ogTitle":453,"noFollow":40,"component":160,"description":456,"twitterImage":457,"twitterTitle":34,"ogDescription":456,"twitterDescription":34},"310c429e-dc03-4b8e-a889-241d392b2367","Das war Hands on: Data 2026",{"id":385,"alt":386,"name":34,"focus":34,"title":34,"source":34,"filename":387,"copyright":34,"fieldtype":37,"meta_data":455,"is_external_url":40},{"alt":386,"title":34,"source":34,"copyright":34},"Das Steyrer Digitalisierungsevent Hands on: Data geht in die vierte Runde. Im DigiSpace der FH Oberösterreich sprechen Speaker:innen über die Themen B2B, Digitaliserung und KI.",{"id":46,"alt":46,"name":34,"focus":46,"title":46,"source":46,"filename":34,"copyright":46,"fieldtype":37,"meta_data":458},{},"Event","Contact now","Learn more?",{"id":385,"alt":386,"name":34,"focus":34,"title":34,"source":34,"filename":387,"copyright":34,"fieldtype":37,"meta_data":463,"is_external_url":40},{"alt":386,"title":34,"source":34,"copyright":34},{"id":385,"alt":386,"name":34,"focus":465,"title":34,"source":34,"filename":387,"copyright":34,"fieldtype":37,"meta_data":466,"is_external_url":40},"660x471:661x472",{"alt":386,"title":34,"source":34,"copyright":34},{"id":46,"alt":46,"name":34,"focus":46,"title":46,"source":46,"filename":34,"copyright":46,"fieldtype":37,"meta_data":468},{},"Contact us now!","das-war-hands-on-data-2026","en\u002Farticles\u002Fdas-war-hands-on-data-2026",-420,[],"3ed8841d-45f1-4201-a2d3-e1a5a99de543",[],"articles\u002Fdas-war-hands-on-data-2026",[478],{"path":476,"name":46,"lang":52,"published":46},{"name":480,"created_at":481,"published_at":482,"updated_at":483,"id":484,"uuid":485,"content":486,"slug":591,"full_slug":592,"sort_by_date":46,"position":593,"tag_list":594,"is_startpage":40,"parent_id":185,"meta_data":46,"group_id":595,"first_published_at":482,"release_id":46,"lang":52,"path":46,"alternates":596,"default_full_slug":597,"translated_slugs":598},"Kommunikation, die nicht nur wirksam, sondern verantwortungsvoll ist","2026-02-16T15:56:07.957Z","2026-02-19T08:36:23.095Z","2026-02-19T08:36:23.118Z",145685577582201,"520214cc-63b6-465b-95b2-605b5218fb34",{"_uid":487,"body":488,"text":489,"title":560,"ctaLink":561,"ctaText":563,"pageSeo":575,"category":576,"ctaLabel":577,"ctaTitle":578,"cardImage":579,"component":173,"coverImage":585,"coverVideo":588,"ctaSubTitle":590},"5e491dd3-6a7b-4af7-83bf-a85fe4307573",[],{"type":59,"content":490},[491,496,501,506,517,522,527,532,537,542,544],{"type":62,"attrs":492,"content":493},{"textAlign":46},[494],{"text":495,"type":67},"Kommunikation prägt, wie Menschen, Rollenbilder und Zusammenhalt wahrgenommen werden - und das weit über die einzelne Botschaft hinaus. Im digitalen Zeitalter, wo ein unzählige Informationen im Überfluss vorhanden und nur einen Klick entfernt sind verschwimmen die Grenzen zwischen Information, Unterhaltung und Einflussnahme zusehends.",{"type":249,"attrs":497,"content":498},{"level":251,"textAlign":46},[499],{"text":500,"type":67},"Der Österreichische Werberat",{"type":62,"attrs":502,"content":503},{"textAlign":46},[504],{"text":505,"type":67},"Deshalb ist Selbstregulierung in der Österreichischen Kommunikationswirtschaft essentiell. Der Österreichische Werberat erfüllt genau diese Funktion - als Selbstregulierungseinrichtung werden Beschwerden zu Kommunikationsmaßnahmen angenommen und beurteilt, ob diese gegen ethische Grundsätze verstoßen. So wird ein Rahmen geschaffen, der Respekt, Fairness und gesellschaftliche Verantwortung sichert - getragen von der Branche selbst. ",{"type":62,"attrs":507,"content":508},{"textAlign":46},[509,511,515],{"text":510,"type":67},"Der ",{"text":512,"type":67,"marks":513},"Junge Werberat",[514],{"type":264},{"text":516,"type":67}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. Mit dieser jungen und innovativen Sichtweise setzt der Junge Werberat Impulse für zeitgemäße Standards, startet Diskussionen zu neuen Kommunikationsrealitäten, die moderne Plattformen einbezieht und trägt maßgeblich dazu bei, dass Selbstregulierung nicht nur verwaltet, sondern weiterentwickelt wird - praxisnahe und am gesellschaftlichen Wandel orientiert.",{"type":62,"attrs":518,"content":519},{"textAlign":46},[520],{"text":521,"type":67}," ",{"type":249,"attrs":523,"content":524},{"level":251,"textAlign":46},[525],{"text":526,"type":67},"Eine junge Perspektive für verantwortungsvolle Kommunikation",{"type":62,"attrs":528,"content":529},{"textAlign":46},[530],{"text":531,"type":67},"Unser Kommunikationsexperte Noah Kramer engagiert sich seit kurzem ehrenamtlich im Jungen Werberat, weil er überzeugt ist, dass Kommunikation nicht nur wirksam sondern auch verantwortungsvoll sein muss. ",{"type":62,"attrs":533,"content":534},{"textAlign":46},[535],{"text":536,"type":67},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":62,"attrs":538,"content":539},{"textAlign":46},[540],{"text":541,"type":67},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. Mit klaren Governance-Strukturen in der Kommunikationsbranche stärken wir die Glaubwürdigkeit, sichern die langfristige Legitimität und fördern eine offenen Austausch über verantwortungsvolle Kommunikation.",{"type":62,"attrs":543},{"textAlign":46},{"type":62,"attrs":545,"content":546},{"textAlign":46},[547,549,558],{"text":548,"type":67},"Mehr dazu findest du auf der Webseite des ",{"text":550,"type":67,"marks":551},"Österreichischen Werberats",[552],{"type":553,"attrs":554},"link",{"href":555,"uuid":46,"anchor":46,"target":556,"linktype":557},"https:\u002F\u002Fwww.werberat.at\u002F","_self","url",{"text":559,"type":67},".","Kommunikation: nicht nur wirksam, sondern verantwortungsvoll",{"id":430,"url":34,"anchor":562,"linktype":135,"fieldtype":136,"cached_url":431,"prep":57},"booking",{"type":59,"content":564},[565,570],{"type":62,"attrs":566,"content":567},{"textAlign":46},[568],{"text":569,"type":67},"Du möchtest deine Kommunikation wirksam und verantwortungsvoll gestalten? Dann lass uns darüber reden! ",{"type":62,"attrs":571,"content":572},{"textAlign":46},[573],{"text":574,"type":67},"Wir freuen uns auf deine Nachricht!",[],"Österreichischer Werberat","Kostenlosen Ersttermin vereinbaren","Deine Kommunikation stärken?",{"id":580,"alt":581,"name":34,"focus":582,"title":34,"source":34,"filename":583,"copyright":34,"fieldtype":37,"meta_data":584,"is_external_url":40},146628060057752,"Das Bild zeigt eine geschäftige Redaktion im Hintergrund und einen lächelnden Redakteur im Vordergrund","1395x302:1396x303","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002Fad7b25a273\u002Fwerberat-noah-hero-image.jpg",{"alt":581,"title":34,"source":34,"copyright":34},{"id":580,"alt":581,"name":34,"focus":586,"title":34,"source":34,"filename":583,"copyright":34,"fieldtype":37,"meta_data":587,"is_external_url":40},"1399x302:1400x303",{"alt":581,"title":34,"source":34,"copyright":34},{"id":46,"alt":46,"name":34,"focus":46,"title":46,"source":46,"filename":34,"copyright":46,"fieldtype":37,"meta_data":589},{},"Kontaktiere uns jetzt!","kommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist","en\u002Farticles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",-410,[],"327de387-be5b-4d3a-bd8b-c61e0473fe7d",[],"articles\u002Fkommunikation-die-nicht-nur-wirksam-sondern-verantwortungsvoll-ist",[599],{"path":597,"name":46,"lang":52,"published":46},{"name":601,"created_at":602,"published_at":603,"updated_at":604,"id":605,"uuid":606,"content":607,"slug":698,"full_slug":699,"sort_by_date":46,"position":700,"tag_list":701,"is_startpage":40,"parent_id":185,"meta_data":46,"group_id":702,"first_published_at":603,"release_id":46,"lang":52,"path":46,"alternates":703,"default_full_slug":704,"translated_slugs":705},"Vom Vorsatz zur Wirkung: B2B-Kommunikation 2026","2026-01-03T18:56:32.974Z","2026-01-03T19:14:17.641Z","2026-01-03T19:14:17.653Z",130158563250644,"49477459-0df1-44da-9292-5af40c8ab1fa",{"_uid":608,"body":609,"text":616,"title":663,"ctaLink":664,"ctaText":665,"pageSeo":672,"category":167,"ctaLabel":687,"ctaTitle":688,"cardImage":689,"component":173,"coverImage":692,"coverVideo":695,"ctaSubTitle":697},"438045b3-57be-44a3-8735-9f587a9489f5",[610],{"_uid":611,"title":612,"subTitle":613,"component":19,"testimonials":614},"950a0818-1a2a-48a1-9dfc-4dcf443371cb","WB Advisor","Walking the path together",[27,615],"21804749-4b86-42f2-945c-4ca1b853b260",{"type":59,"content":617},[618,623,628,633,638,643,648,653,658],{"type":62,"attrs":619,"content":620},{"textAlign":46},[621],{"text":622,"type":67},"The turn of the year is the same moment every year: shortly before midnight, resolutions are made, plans are forged, goals are defined. More focus, better routines, finally staying consistent. For a few days, everything feels possible. But then everyday life returns. Calendars fill up, operational issues push to the forefront, priorities shift. What began as a clear resolution loses energy.",{"type":62,"attrs":624,"content":625},{"textAlign":46},[626],{"text":627,"type":67},"What is so familiar in private life can be transferred one-to-one to companies. B2B companies are also starting the new year 2026 with ambitious goals. More visibility, clearer positioning, stronger brand, better leads, more consistent communication. The intention is there, the will as well. And yet experience shows: There is a long way between goal setting and actual impact. Not because companies don't know what they want, but because it is difficult in everyday life to maintain focus and consistently implement plans.",{"type":62,"attrs":629,"content":630},{"textAlign":46},[631],{"text":632,"type":67},"Formulating goals is easy. Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":62,"attrs":634,"content":635},{"textAlign":46},[636],{"text":637,"type":67},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":62,"attrs":639,"content":640},{"textAlign":46},[641],{"text":642,"type":67},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":62,"attrs":644,"content":645},{"textAlign":46},[646],{"text":647,"type":67},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":62,"attrs":649,"content":650},{"textAlign":46},[651],{"text":652,"type":67},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":62,"attrs":654,"content":655},{"textAlign":46},[656],{"text":657,"type":67},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. This creates content that is not only broadcasted but also generates interest, builds trust, and strengthens positioning.",{"type":62,"attrs":659,"content":660},{"textAlign":46},[661],{"text":662,"type":67},"New Year's resolutions rarely fail because they are wrong. They fail because they are pursued alone. The same applies to companies. 2026 will not be the year of the best ideas winning, but rather the year of consistent implementation. With clear communication, relevant topics, and a partner who not only thinks along but also supports. Whoever takes their goals seriously should not pursue them in isolation. To achieve them, you need structure, reliability, and professional guidance. Werbeberg helps turn resolutions into effective actions.","From Resolution to Impact: B2B Communication 2026",{"id":134,"url":34,"linktype":135,"fieldtype":136,"cached_url":137,"prep":57},{"type":59,"content":666},[667],{"type":62,"attrs":668,"content":669},{"textAlign":46},[670],{"text":671,"type":67},"Good resolutions need structure, clarity, and consistent implementation. We support B2B companies in sharpening their core story, developing relevant topics, and not only planning communication but implementing it professionally. With a reliable partner by your side, strategy becomes impact.",[673],{"_uid":674,"title":675,"noIndex":40,"ogImage":676,"ogTitle":675,"noFollow":40,"component":160,"description":681,"twitterImage":682,"twitterTitle":684,"ogDescription":685,"twitterDescription":686},"b3c3f0af-81e4-4060-b190-e0ddf5b705ee","B2B Communication 2026: Strategy & Implementation | Werbeberg",{"id":677,"alt":678,"name":34,"focus":34,"title":34,"source":34,"filename":679,"copyright":34,"fieldtype":37,"meta_data":680,"is_external_url":40},130162712953172,"Aufbruch in 2026 Werbeberg wb","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x1024\u002Fc83a8e9910\u002Faufbruch-in-2026-werbeberg-wb.png",{"alt":678,"title":34,"source":34,"copyright":34},"Werbeberg supports B2B companies in clear positioning, relevant topics, and consistent communication implementation for 2026.",{"id":677,"alt":678,"name":34,"focus":34,"title":34,"source":34,"filename":679,"copyright":34,"fieldtype":37,"meta_data":683,"is_external_url":40},{"alt":678,"title":34,"source":34,"copyright":34},"B2B-Kommunikation 2026: Strategie & Umsetzung | Werbeberg","Werbeberg supports B2B companies with clear positioning, relevant topics, and consistent communication implementation for 2026.","Werbeberg unterstützt B2B-Unternehmen bei klarer Positionierung, relevanten Themen und konsequenter Kommunikations-Umsetzung für 2026.","Free initial consultation","From Resolution to Impact",{"id":677,"alt":678,"name":34,"focus":690,"title":34,"source":34,"filename":679,"copyright":34,"fieldtype":37,"meta_data":691,"is_external_url":40},"1029x440:1030x441",{"alt":678,"title":34,"source":34,"copyright":34},{"id":677,"alt":678,"name":34,"focus":693,"title":34,"source":34,"filename":679,"copyright":34,"fieldtype":37,"meta_data":694,"is_external_url":40},"992x547:993x548",{"alt":678,"title":34,"source":34,"copyright":34},{"id":46,"alt":46,"name":34,"focus":46,"title":46,"source":46,"filename":34,"copyright":46,"fieldtype":37,"meta_data":696},{},"Make your communication goals for 2026 actionable.","vom-vorsatz-zur-wirkung-b2b-kommunikation-2026","en\u002Farticles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",-400,[],"3187ca77-ef33-4204-854a-f77e31aea452",[],"articles\u002Fvom-vorsatz-zur-wirkung-b2b-kommunikation-2026",[706],{"path":704,"name":46,"lang":52,"published":46},[],[],{"age":205,"cache-control":206,"connection":207,"content-encoding":208,"content-type":209,"date":210,"etag":710,"per-page":242,"referrer-policy":212,"sb-be-version":213,"server":214,"total":711,"transfer-encoding":215,"vary":216,"via":217,"x-amz-cf-id":712,"x-amz-cf-pop":219,"x-cache":220,"x-content-type-options":221,"x-frame-options":222,"x-permitted-cross-domain-policies":223,"x-request-id":713,"x-runtime":714,"x-xss-protection":226},"W\u002F\"d13ca10c939a351c97fdef64bf3095df\"","158","4XVnEyn6eLLYavGyXLXNtnD5DFuMykKWNjIRlSodhSuQXCznvGwL6A==","e0b76c27-f9d6-47ac-9da0-8b9e64b5b843","0.057222",158]