[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fbarrierefreies-web-zugaenglichkeit-fuer-jeden-en":3,"more-articles":284},{"data":4,"headers":261},{"story":5,"cv":258,"rels":259,"links":260},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":245,"full_slug":246,"sort_by_date":247,"position":248,"tag_list":249,"is_startpage":241,"parent_id":250,"meta_data":247,"group_id":251,"first_published_at":252,"release_id":247,"lang":253,"path":247,"alternates":254,"default_full_slug":255,"translated_slugs":256},"Barrierefreies Web - Zugänglichkeit für jeden","2024-04-04T14:09:03.434Z","2024-11-11T14:39:00.210Z","2024-11-11T14:39:00.274Z",473003752,"01dc7a46-a746-414f-a5e4-4ccf1df2c208",{"_uid":13,"body":14,"text":15,"title":214,"ctaLink":215,"ctaText":220,"pageSeo":227,"category":234,"ctaLabel":235,"ctaTitle":236,"cardImage":237,"component":242,"coverImage":243,"ctaSubTitle":244},"7a30a375-6b95-438d-a33f-d8d8e81ffd1c",[],{"type":16,"content":17},"doc",[18,57,64,65,66,78,95,96,102,103,107,111,112,116,117,121,122,123,133,160,161,176,177,186,187,202],{"type":19,"content":20},"paragraph",[21,27,29,33,35,37,39,40,42,43,45,49,51,55],{"text":22,"type":23,"marks":24},"The WZG - Web Accessibility Act","text",[25],{"type":26},"bold",{"text":28,"type":23}," - is a federal law which stipulates that the design of official websites and mobile applications must be carried out in such a way that access is unrestricted for all users ",{"text":30,"type":23,"marks":31},"Access for all users is unrestricted",[32],{"type":26},{"text":34,"type":23}," is unrestricted.",{"type":36},"hard_break",{"text":38,"type":23},"But while the law applies to public authorities and the like, we can also participate in it.",{"type":36},{"text":41,"type":23},"Because accessibility benefits us all!",{"type":36},{"text":44,"type":23},"In addition, the ",{"text":46,"type":23,"marks":47},"Federal Disability Equality Act (BGStG)",[48],{"type":26},{"text":50,"type":23}," - applies to both the public and private sectors and aims to ensure that people with disabilities can ",{"text":52,"type":23,"marks":53},"equal participation in life in society",[54],{"type":26},{"text":56,"type":23}," in society.",{"type":19,"content":58},[59,61,62],{"text":60,"type":23},"According to the provisions of the Act, disproportionate barriers can constitute discrimination and even result in claims for damages. In digital life, this applies to websites, web stores and apps.",{"type":36},{"text":63,"type":23},"Whether a website constitutes a barrier is determined as part of a reasonableness test. For example, the impact of the disadvantage to the person concerned is examined.",{"type":19},{"type":19},{"type":67,"content":68},"bullet_list",[69],{"type":70,"content":71},"list_item",[72],{"type":19,"content":73},[74],{"text":75,"type":23,"marks":76},"What is meant by accessibility on the web?",[77],{"type":26},{"type":19,"content":79},[80,82,83,85,89,91],{"text":81,"type":23},"In principle, the internet is designed to be accessible to all people. 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Normally we never see these descriptions. But site visitors who use screen readers rely on them to know what is on the image.",{"type":36},{"text":144,"type":23},"A good alt tag is a short description that describes the image in detail.",{"type":36},{"text":147,"type":23},"An example would be a drawn picture of children playing in a playground. A good alt tag here would be \"an illustration of children laughing and playing together on the swings of a playground.\" -less good would be: \"Children playing.\"",{"type":36},{"text":150,"type":23},"However, alt tags are not only used by people with visual impairments. Because well-crafted tags also improve the SEO of the page, enabling more traffic and ultimately more conversions!",{"type":36},{"text":153,"type":23},"This also includes HTML tags - the so-called semantic html tags.",{"type":36},{"text":156,"type":23},"As soon as semantic tags are added to the website, browsers also know what the meaning of a page and its content is. This clarity is also communicated to search engines to ensure that the right pages are delivered for the right search queries.",{"type":36},{"text":159,"type":23},"The term semantics comes from linguistics and refers to the study of meaning. The aim is to give the web more and more context that goes beyond the mere linking of hyperlinks and reveals the meaning of the content of websites for humans and machines. 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Terrasse.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F168f61bce7\u002Fhandsondata2026_fotoserie-89.jpg",{"alt":419,"title":216,"source":216,"copyright":216},{"id":345,"alt":346,"name":216,"focus":216,"title":216,"source":216,"filename":347,"copyright":216,"fieldtype":240,"meta_data":423},{"alt":346,"title":216,"source":216,"copyright":216},{"id":425,"alt":426,"name":216,"focus":216,"title":216,"source":216,"filename":427,"copyright":216,"fieldtype":240,"meta_data":428},171081406183158,"Besucher im blauen Anzug im Austausch mit Anderen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1281x1920\u002F12b8252fd0\u002Fhandsondata2026_fotoserie-85.jpg",{"alt":426,"title":216,"source":216,"copyright":216},{"id":430,"alt":431,"name":216,"focus":216,"title":216,"source":216,"filename":432,"copyright":216,"fieldtype":240,"meta_data":433},171081406469880,"Die Speaker:innen und der Moderator des Hands on Data stehen vor den Veranstaltungsrollups und 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Mikrofonen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F06770c10f4\u002Fhandsondata2026_fotoserie-74.jpg",{"alt":441,"title":216,"source":216,"copyright":216},{"id":445,"alt":446,"name":216,"focus":216,"title":216,"source":216,"filename":447,"copyright":216,"fieldtype":240,"meta_data":448},171081406482170,"Mehrere Besucher:innen sitzen im Publikum des Hands on Data.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fea27566cee\u002Fhandsondata2026_fotoserie-29.jpg",{"alt":446,"title":216,"source":216,"copyright":216},{"id":450,"alt":451,"name":216,"focus":216,"title":216,"source":216,"filename":452,"copyright":216,"fieldtype":240,"meta_data":453},171081406158580,"Der Moderator des Abends Noah Kramer spricht zu den 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Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F5d12532e8e\u002Fhandsondata2026_fotoserie-98.jpg",{"alt":461,"title":216,"source":216,"copyright":216},"image-tiles-blok",{"_uid":466,"logos":467,"title":468,"subTitle":216,"component":469,"logoGroup":470,"callToAction":471,"callToActionLabel":216},"22126d53-f2fe-4560-8451-ff87050977e8",[],"Dank an die Partner","logo-cloud-blok","1c0ed9b0-be82-4685-ae31-9d1a4052393d",{"id":216,"url":216,"linktype":472,"fieldtype":219,"cached_url":473,"prep":474},"story","\u002Fen\u002F",true,{"_uid":476,"title":477,"subTitle":478,"component":479,"alignCenter":474,"description":480,"callToAction":483,"containerStyle":241,"applyPrimaryLinkToTitle":241},"a7fee7b6-fe7f-4192-a10a-ab0e4e5c9875","Even more impressions from the Hands on Data","Event 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'Hands on Data' in 2025 is also supported by a dedicated network. Initiated by the Werbeberg agency, the event was organized in collaboration with FH Steyr, WKO Steyr, Zukunftsregion Steyr, Netzwerk Steyrland, and IT Experts Austria.","That was the Hands on Data 2025",{"id":216,"url":217,"email":217,"linktype":218,"fieldtype":219,"cached_url":217},{"type":16,"content":501},[502],{"type":19,"content":503},[504],{"text":505,"type":23},"You can write us an email or call us. We look forward to your message!",[507],{"_uid":508,"title":509,"noIndex":241,"ogImage":510,"ogTitle":509,"noFollow":241,"component":232,"description":512,"twitterImage":513,"twitterTitle":216,"ogDescription":512,"twitterDescription":216},"310c429e-dc03-4b8e-a889-241d392b2367","Das war Hands on: Data 2026",{"id":440,"alt":441,"name":216,"focus":216,"title":216,"source":216,"filename":442,"copyright":216,"fieldtype":240,"meta_data":511,"is_external_url":241},{"alt":441,"title":216,"source":216,"copyright":216},"Das Steyrer Digitalisierungsevent Hands on: Data geht in die vierte Runde. Im DigiSpace der FH Oberösterreich sprechen Speaker:innen über die Themen B2B, Digitaliserung und KI.",{"id":247,"alt":247,"name":216,"focus":247,"title":247,"source":247,"filename":216,"copyright":247,"fieldtype":240,"meta_data":514},{},"Event","Contact now","Learn more?",{"id":440,"alt":441,"name":216,"focus":216,"title":216,"source":216,"filename":442,"copyright":216,"fieldtype":240,"meta_data":519,"is_external_url":241},{"alt":441,"title":216,"source":216,"copyright":216},{"id":440,"alt":441,"name":216,"focus":521,"title":216,"source":216,"filename":442,"copyright":216,"fieldtype":240,"meta_data":522,"is_external_url":241},"660x471:661x472",{"alt":441,"title":216,"source":216,"copyright":216},{"id":247,"alt":247,"name":216,"focus":247,"title":247,"source":247,"filename":216,"copyright":247,"fieldtype":240,"meta_data":524},{},"das-war-hands-on-data-2026","en\u002Farticles\u002Fdas-war-hands-on-data-2026",-420,[],"3ed8841d-45f1-4201-a2d3-e1a5a99de543",[],"articles\u002Fdas-war-hands-on-data-2026",[533],{"path":531,"name":247,"lang":253,"published":247},{"name":535,"created_at":536,"published_at":537,"updated_at":538,"id":539,"uuid":540,"content":541,"slug":646,"full_slug":647,"sort_by_date":247,"position":648,"tag_list":649,"is_startpage":241,"parent_id":250,"meta_data":247,"group_id":650,"first_published_at":537,"release_id":247,"lang":253,"path":247,"alternates":651,"default_full_slug":652,"translated_slugs":653},"Kommunikation, die nicht nur wirksam, sondern verantwortungsvoll ist","2026-02-16T15:56:07.957Z","2026-02-19T08:36:23.095Z","2026-02-19T08:36:23.118Z",145685577582201,"520214cc-63b6-465b-95b2-605b5218fb34",{"_uid":542,"body":543,"text":544,"title":615,"ctaLink":616,"ctaText":618,"pageSeo":630,"category":631,"ctaLabel":632,"ctaTitle":633,"cardImage":634,"component":242,"coverImage":640,"coverVideo":643,"ctaSubTitle":645},"5e491dd3-6a7b-4af7-83bf-a85fe4307573",[],{"type":16,"content":545},[546,551,556,561,572,577,582,587,592,597,599],{"type":19,"attrs":547,"content":548},{"textAlign":247},[549],{"text":550,"type":23},"Kommunikation prägt, wie Menschen, Rollenbilder und Zusammenhalt wahrgenommen werden - und das weit über die einzelne Botschaft hinaus. Im digitalen Zeitalter, wo ein unzählige Informationen im Überfluss vorhanden und nur einen Klick entfernt sind verschwimmen die Grenzen zwischen Information, Unterhaltung und Einflussnahme zusehends.",{"type":306,"attrs":552,"content":553},{"level":308,"textAlign":247},[554],{"text":555,"type":23},"Der Österreichische Werberat",{"type":19,"attrs":557,"content":558},{"textAlign":247},[559],{"text":560,"type":23},"Deshalb ist Selbstregulierung in der Österreichischen Kommunikationswirtschaft essentiell. Der Österreichische Werberat erfüllt genau diese Funktion - als Selbstregulierungseinrichtung werden Beschwerden zu Kommunikationsmaßnahmen angenommen und beurteilt, ob diese gegen ethische Grundsätze verstoßen. So wird ein Rahmen geschaffen, der Respekt, Fairness und gesellschaftliche Verantwortung sichert - getragen von der Branche selbst. ",{"type":19,"attrs":562,"content":563},{"textAlign":247},[564,566,570],{"text":565,"type":23},"Der ",{"text":567,"type":23,"marks":568},"Junge Werberat",[569],{"type":26},{"text":571,"type":23}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. Mit dieser jungen und innovativen Sichtweise setzt der Junge Werberat Impulse für zeitgemäße Standards, startet Diskussionen zu neuen Kommunikationsrealitäten, die moderne Plattformen einbezieht und trägt maßgeblich dazu bei, dass Selbstregulierung nicht nur verwaltet, sondern weiterentwickelt wird - praxisnahe und am gesellschaftlichen Wandel orientiert.",{"type":19,"attrs":573,"content":574},{"textAlign":247},[575],{"text":576,"type":23}," ",{"type":306,"attrs":578,"content":579},{"level":308,"textAlign":247},[580],{"text":581,"type":23},"Eine junge Perspektive für verantwortungsvolle Kommunikation",{"type":19,"attrs":583,"content":584},{"textAlign":247},[585],{"text":586,"type":23},"Unser Kommunikationsexperte Noah Kramer engagiert sich seit kurzem ehrenamtlich im Jungen Werberat, weil er überzeugt ist, dass Kommunikation nicht nur wirksam sondern auch verantwortungsvoll sein muss. ",{"type":19,"attrs":588,"content":589},{"textAlign":247},[590],{"text":591,"type":23},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":19,"attrs":593,"content":594},{"textAlign":247},[595],{"text":596,"type":23},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. Mit klaren Governance-Strukturen in der Kommunikationsbranche stärken wir die Glaubwürdigkeit, sichern die langfristige Legitimität und fördern eine offenen Austausch über verantwortungsvolle Kommunikation.",{"type":19,"attrs":598},{"textAlign":247},{"type":19,"attrs":600,"content":601},{"textAlign":247},[602,604,613],{"text":603,"type":23},"Mehr dazu findest du auf der Webseite des ",{"text":605,"type":23,"marks":606},"Österreichischen Werberats",[607],{"type":608,"attrs":609},"link",{"href":610,"uuid":247,"anchor":247,"target":611,"linktype":612},"https:\u002F\u002Fwww.werberat.at\u002F","_self","url",{"text":614,"type":23},".","Kommunikation: nicht nur wirksam, sondern verantwortungsvoll",{"id":487,"url":216,"anchor":617,"linktype":472,"fieldtype":219,"cached_url":488,"prep":474},"booking",{"type":16,"content":619},[620,625],{"type":19,"attrs":621,"content":622},{"textAlign":247},[623],{"text":624,"type":23},"Du möchtest deine Kommunikation wirksam und verantwortungsvoll gestalten? 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More focus, better routines, finally staying consistent. For a few days, everything feels possible. But then everyday life returns. Calendars fill up, operational issues push to the forefront, priorities shift. What began as a clear resolution loses energy.",{"type":19,"attrs":681,"content":682},{"textAlign":247},[683],{"text":684,"type":23},"What is so familiar in private life can be transferred one-to-one to companies. B2B companies are also starting the new year 2026 with ambitious goals. More visibility, clearer positioning, stronger brand, better leads, more consistent communication. The intention is there, the will as well. And yet experience shows: There is a long way between goal setting and actual impact. Not because companies don't know what they want, but because it is difficult in everyday life to maintain focus and consistently implement plans.",{"type":19,"attrs":686,"content":687},{"textAlign":247},[688],{"text":689,"type":23},"Formulating goals is easy. Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":19,"attrs":691,"content":692},{"textAlign":247},[693],{"text":694,"type":23},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":19,"attrs":696,"content":697},{"textAlign":247},[698],{"text":699,"type":23},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":19,"attrs":701,"content":702},{"textAlign":247},[703],{"text":704,"type":23},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":19,"attrs":706,"content":707},{"textAlign":247},[708],{"text":709,"type":23},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":19,"attrs":711,"content":712},{"textAlign":247},[713],{"text":714,"type":23},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. 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