[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"\u002Farticles\u002Fapp-trends-2023-en":3,"more-articles":286},{"data":4,"headers":264},{"story":5,"cv":261,"rels":262,"links":263},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":248,"full_slug":249,"sort_by_date":250,"position":251,"tag_list":252,"is_startpage":244,"parent_id":253,"meta_data":250,"group_id":254,"first_published_at":255,"release_id":250,"lang":256,"path":250,"alternates":257,"default_full_slug":258,"translated_slugs":259},"App Trends 2023","2024-04-04T14:08:52.630Z","2024-11-11T14:38:57.829Z","2024-11-11T14:38:57.879Z",473003235,"4d38b6a9-699d-4303-8466-8a087104764f",{"_uid":13,"body":14,"text":15,"title":216,"ctaLink":217,"ctaText":222,"pageSeo":229,"category":236,"ctaLabel":237,"ctaTitle":238,"cardImage":239,"component":245,"coverImage":246,"ctaSubTitle":247},"968d1be2-dd08-450f-8d46-edc383c1c0ca",[],{"type":16,"content":17},"doc",[18,26,35,40,41,48,52,53,60,64,65,72,76,77,84,94,98,102,103,110,114,118,122,138,142,146,150,154,176,177,184,188,192,193,200,204,205,212],{"type":19,"attrs":20,"content":22},"heading",{"level":21},2,[23],{"text":24,"type":25},"Mobile app trends to keep an eye on in 2023","text",{"type":19,"attrs":27,"content":29},{"level":28},3,[30],{"text":31,"type":25,"marks":32},"1. AR\u002FVR technology",[33],{"type":34},"bold",{"type":36,"content":37},"paragraph",[38],{"text":39,"type":25},"AR\u002FVR technology has continued to evolve in recent years and is having a strong impact on entertainment media, e-commerce and many other sectors. Customers enjoy the immersive experiences that AR\u002FVR technology can offer, such as trying on clothes online, viewing a table in an online store through their smartphone in their own living room or experiencing various attractions through virtual reality. It is therefore only natural that these technologies are increasingly being used in mobile apps.",{"type":36},{"type":19,"attrs":42,"content":43},{"level":28},[44],{"text":45,"type":25,"marks":46},"2. Artificial intelligence",[47],{"type":34},{"type":36,"content":49},[50],{"text":51,"type":25},"Analytics tools have been around for a long time, but advances in artificial intelligence and big data analysis have dramatically changed the way in which collected data can be used. With personalization becoming an increasingly important part of digital products, the use of analytics data for recommendations within an app has taken on a central role. Popular apps such as Spotify make extensive use of such recommendation algorithms to provide an outstanding user experience, which is a key reason for many customers to choose a service.",{"type":36},{"type":19,"attrs":54,"content":55},{"level":28},[56],{"text":57,"type":25,"marks":58},"3. Beacon technology",[59],{"type":34},{"type":36,"content":61},[62],{"text":63,"type":25},"When it comes to artificial intelligence and big data analysis, there are numerous ways to collect important data from customers. However, Bluetooth beacons can be a particularly valuable source of data here. The technology itself was introduced back in 2013, but today its possibilities are more diverse than ever. Basically, a Bluetooth beacon simply constantly sends low-energy Bluetooth signals that can be received by nearby devices. However, these signals can easily be used to collect data on customer behavior or, for example, to send notifications or trigger other functions of an app as soon as a customer walks past a specific beacon.",{"type":36},{"type":19,"attrs":66,"content":67},{"level":28},[68],{"text":69,"type":25,"marks":70},"4. Cyber security",[71],{"type":34},{"type":36,"content":73},[74],{"text":75,"type":25},"Although security in itself cannot really be considered a trend, it is undeniable that with daily reports of cybercrime, awareness of the risks of cyber attacks is steadily increasing. Therefore, it is becoming increasingly important to focus on developing secure applications that your customers can trust. A survey by Statista found that almost 45% of iOS and Android users would stop using a mobile app and recommend their friends to do the same if they believed an app was not secure. Testing apps during development is crucial to discovering vulnerabilities before release, as customers will no longer trust a brand or company if there are signs that their data has been compromised. One approach to improving the security of an app is to use biometric data to log into the app - i.e. fingerprint or facial recognition.",{"type":36},{"type":19,"attrs":78,"content":79},{"level":28},[80],{"text":81,"type":25,"marks":82},"5. Kotlin replaces Java",[83],{"type":34},{"type":36,"content":85},[86,88,92],{"text":87,"type":25},"For the longest time, Java was ",{"text":89,"type":25,"marks":90},"was the",[91],{"type":34},{"text":93,"type":25}," Programming language for Android development. With Kotlin, developers have an alternative - similar to Swift and Objective-C for iOS. ",{"type":36,"content":95},[96],{"text":97,"type":25},"Learning Kotlin is also easy for many mobile developers due to its similarity to Java, C# and Swift. Kotlin and Java can be used side by side in a project, so migrating from one to the other should be smooth. With many \"quality of life\" improvements that avoid common mistakes when using Java, the humorous nickname \"Java on steroids\" seems to fit well. This is why Kotlin is now also being used in other areas of programming - for example in the classic backend with a REST interface.",{"type":36,"content":99},[100],{"text":101,"type":25},"Although Kotlin has long been the better choice for many and even Google is already making loud recommendations in favor of Kotlin, many projects are still being developed with Java. In the meantime, however, around 60% of all Android developers have already switched to Kotlin. With its growing popularity among developers and successful use in many commercial projects, 2023 may be the year when Kotlin finally replaces Java. ",{"type":36},{"type":19,"attrs":104,"content":105},{"level":28},[106],{"text":107,"type":25,"marks":108},"6. Cross platform technology",[109],{"type":34},{"type":36,"content":111},[112],{"text":113,"type":25},"For those who don't know exactly what \"cross-platform\" means, let me give you a brief introduction. Cross-platform development basically means that an application can be developed once (with a single code base) and deployed to several different platforms such as Android and iOS. ",{"type":36,"content":115},[116],{"text":117,"type":25},"This saves an enormous amount of resources that would have to be spent on implementing the same logic multiple times for different platforms. This is also the main reason why so many companies rely on cross-platform technologies. ",{"type":36,"content":119},[120],{"text":121,"type":25},"The idea of cross-platform development has been around for many years and has been growing in popularity ever since. Big tech companies saw their opportunity and invested in the development of such cross-platform technologies - the current key players are probably Facebook with React Native and Google with Flutter and Dart.",{"type":36,"content":123},[124,126,130,132,136],{"text":125,"type":25},"But for a few years now, a new big player has been working on their answer to the cross-platform debate. Jetbrains, a developer of popular development tools, has developed \"Kotlin Multiplatform\" - a cross-platform technology that takes a different approach to its competitors. While others layer ",{"text":127,"type":25,"marks":128},"over",[129],{"type":34},{"text":131,"type":25},"different platforms to unify them all, Jetbrains has created a layer ",{"text":133,"type":25,"marks":134},"between",[135],{"type":34},{"text":137,"type":25}," the different platforms. By allowing developers to freely share Kotlin code between Android and iOS applications, they also eliminate the need to rewrite a large portion of an application for each platform, while retaining the freedom to utilize all platform-specific features and benefits. ",{"type":36,"content":139},[140],{"text":141,"type":25},"A very apt comparison to this: ",{"type":36,"content":143},[144],{"text":145,"type":25},"\"Kotlin Multiplatform puts a new tool in the developer's hand to solve the problem, while others swap out the whole toolbox.\"",{"type":36,"content":147},[148],{"text":149,"type":25},"Big companies like Netflix or Cash App have already put their trust in Jetbrains and their Kotlin Multiplatform technology and used it to build their mobile apps. ",{"type":36,"content":151},[152],{"text":153,"type":25},"So, in short, Kotlin Multiplatform offers other important benefits besides saving time and effort by using cross-platform technology in general:",{"type":155,"content":156},"bullet_list",[157,164,170],{"type":158,"content":159},"list_item",[160],{"type":36,"content":161},[162],{"text":163,"type":25},"Seamless integration into existing projects",{"type":158,"content":165},[166],{"type":36,"content":167},[168],{"text":169,"type":25},"Native performance",{"type":158,"content":171},[172],{"type":36,"content":173},[174],{"text":175,"type":25},"Access to all device functions without overhead",{"type":36},{"type":19,"attrs":178,"content":179},{"level":28},[180],{"text":181,"type":25,"marks":182},"7. Mobile commerce",[183],{"type":34},{"type":36,"content":185},[186],{"text":187,"type":25},"The term \"mobile commerce\" describes online stores that take place on mobile apps that are permanently installed on customers' smartphones instead of on websites in the browser. With people spending more and more time in apps and in-app payments on the rise, it seems much more reasonable for many users to download an app to store in a store than it was a few years ago. ",{"type":36,"content":189},[190],{"text":191,"type":25},"Due to the COVID pandemic, which has forced many people to shop online, many customers now have some kind of mobile wallet set up on their phone and are used to buying online. Native apps can contribute to a better shopping experience through better performance and the ease of in-app payments. Easy access to your store's rewards program through the app, for example, can also significantly increase adoption by your customers. For these reasons, more and more retailers are investing in mobile apps to increase sales and customer satisfaction.",{"type":36},{"type":19,"attrs":194,"content":195},{"level":28},[196],{"text":197,"type":25,"marks":198},"8. Content management for mobile apps",[199],{"type":34},{"type":36,"content":201},[202],{"text":203,"type":25},"For the longest time, content management systems (CMS) were used exclusively to manage the content of a single website. With the rise of headless CMS - which allow content to be distributed across multiple channels from websites to mobile apps to info screens in your local mall - it has become increasingly practical and attractive to manage the content of a mobile app with such tools. Having a single source of information for all of an organization's channels saves valuable resources that would otherwise be wasted applying changes to a variety of systems, and ensures that all published information is communicated consistently across all platforms.",{"type":36},{"type":19,"attrs":206,"content":207},{"level":21},[208],{"text":209,"type":25,"marks":210},"Benefit from customized mobile apps",[211],{"type":34},{"type":36,"content":213},[214],{"text":215,"type":25},"Are you looking for a way to take your business to the next level by using an advanced mobile app? Then you've come to the right place! Our experienced team of developers strives to create unique and high-quality mobile apps that are specifically tailored to the needs of your business. With in-depth expertise in the latest technologies such as Kotlin Multiplatform and Storyblok Headless CMS, we are well equipped to make your vision a reality. Our focus on user experience guarantees that your customers will have a seamless and secure interaction with your app. Partner with us and bring your mobile app dreams to life to help grow your business in this ever-changing digital world. That's what Regiolix Solutions and the Triple \u002FA family is here for!","Mobile app trends 2023",{"id":218,"url":219,"email":219,"linktype":220,"fieldtype":221,"cached_url":219},"","office@werbeberg.at","email","multilink",{"type":16,"content":223},[224],{"type":36,"content":225},[226],{"text":227,"marks":228},"You can write us an email or call us. We are looking forward to your message!",[],[230],{"_uid":231,"title":216,"ogImage":232,"ogTitle":216,"component":234,"description":235,"ogDescription":235},"6eaacc8e-8896-4ca7-9eb7-6c0e12979ae1",{"filename":233},"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1200x627\u002F1fae3c4f17\u002Fog-image-app-trends-2023.png","page-seo","In this article, we take a look at the key trends that will shape the future of mobile app development in 2023.","Software","Contact us","You want to know more?",{"id":240,"alt":241,"name":218,"focus":218,"title":218,"filename":242,"copyright":218,"fieldtype":243,"is_external_url":244},7079866,"Cover Image for Article Mobile App Trends 2023","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1536x768\u002F7fbeaa1213\u002Fcover-app-trends-2023.png","asset",false,"article",{"id":240,"alt":241,"name":218,"focus":218,"title":218,"filename":242,"copyright":218,"fieldtype":243,"is_external_url":244},"Contact us now!","app-trends-2023","en\u002Farticles\u002Fapp-trends-2023",null,300,[],472997679,"657f1397-d765-4ab7-85c1-cc8bdd656936","2023-02-06T06:50:00.000Z","en",[],"articles\u002Fapp-trends-2023",[260],{"path":258,"name":250,"lang":256,"published":250},1779297377,[],[],{"cache-control":265,"connection":266,"content-encoding":267,"content-type":268,"date":269,"etag":270,"referrer-policy":271,"sb-be-version":272,"server":273,"transfer-encoding":274,"vary":275,"via":276,"x-amz-cf-id":277,"x-amz-cf-pop":278,"x-cache":279,"x-content-type-options":280,"x-frame-options":281,"x-permitted-cross-domain-policies":282,"x-request-id":283,"x-runtime":284,"x-xss-protection":285},"max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Wed, 20 May 2026 23:50:12 GMT","W\u002F\"ad6302937a5f283298b400eab86b98bc\"","strict-origin-when-cross-origin","5.881.0","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 fb2395486b1f6d2e4773c1e2a002347e.cloudfront.net (CloudFront)","Jkjk3TOCAA7pLfEDoUV1vHcLZ30m-u8J2pv9aoCrQW_WyQmQ2Vcg4w==","FRA60-P12","Miss from cloudfront","nosniff","SAMEORIGIN","none","596a652d-d6ad-425b-aeb0-3bcb9d0fb3c5","0.049595","0",{"data":287,"headers":769,"perPage":28,"total":775},{"stories":288,"cv":261,"rels":767,"links":768},[289,534,655],{"name":290,"created_at":291,"published_at":292,"updated_at":293,"id":294,"uuid":295,"content":296,"slug":525,"full_slug":526,"sort_by_date":250,"position":527,"tag_list":528,"is_startpage":244,"parent_id":253,"meta_data":250,"group_id":529,"first_published_at":292,"release_id":250,"lang":256,"path":250,"alternates":530,"default_full_slug":531,"translated_slugs":532},"Das war Hands on Data 2026","2026-04-29T09:41:32.550Z","2026-05-04T10:00:00.421Z","2026-05-04T10:00:00.602Z",171073915121138,"acff1737-5823-4296-9b1b-ab0a4b44f5d4",{"_uid":297,"body":298,"text":492,"title":498,"ctaLink":499,"ctaText":500,"pageSeo":506,"category":515,"ctaLabel":516,"ctaTitle":517,"cardImage":518,"component":245,"coverImage":520,"coverVideo":523,"ctaSubTitle":247},"6f3d16fc-8a19-4c76-ae03-a22ebdf299a4",[299,381,395,465,475],{"_uid":300,"anchor":218,"columns":301,"modules":302,"component":380},"fe3fc5e6-569b-421e-a877-a952a05a6317","3",[303,334,342,349,356],{"_uid":304,"text":305,"colspan":301,"rowspan":332,"component":333,"addBackdrop":244},"72ff1c3c-4593-43e7-ae7f-12889546c348",{"type":16,"content":306},[307,312,327],{"type":19,"attrs":308,"content":309},{"level":28,"textAlign":250},[310],{"text":311,"type":25},"Hochkarätige Vorträge und vielfältige Perspektiven ",{"type":36,"attrs":313,"content":314},{"textAlign":250},[315,317,321,323],{"text":316,"type":25},"Für inhaltliche Impulse sorgten auch in diesem Jahr spannende Vortragende aus unterschiedlichen Bereichen. Auf der Bühne standen ",{"text":318,"type":25,"marks":319},"Margarethe Überwimmer und Klaus Arthofer von der FH Steyr, Bernhard Rimpler von my-PV, Tobias Kammerhofer von Werbeberg, Wolfgang Bräu von AURIS Consult, Christoph Fischer von Q-Media-IT, Simon Hartl von Digital Change ",[320],{"type":34},{"text":322,"type":25},"sowie",{"text":324,"type":25,"marks":325}," Anni Pichler von der Österreichischen BauernZeitung. ",[326],{"type":34},{"type":36,"attrs":328,"content":329},{"textAlign":250},[330],{"text":331,"type":25},"Die Vielfalt der Perspektiven machte den Abend besonders wertvoll: von praxisnahen Einblicken aus Unternehmen über technologische Entwicklungen bis hin zu strategischen Zugängen rund um Digitalisierung und Daten. ","1","grid-text-blok",{"_uid":335,"image":336,"colspan":332,"rowspan":332,"component":341,"addBackdrop":244},"a368e981-7ef7-42e0-89c9-ee137445dce5",{"id":337,"alt":338,"name":218,"focus":218,"title":218,"source":218,"filename":339,"copyright":218,"fieldtype":243,"meta_data":340,"is_external_url":244},171081406756605,"Der Vortragende Klaus Arthofer spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F125e989377\u002Fhandsondata2026_fotoserie-54.jpg",{"alt":338,"title":218,"source":218,"copyright":218},"grid-image-blok",{"_uid":343,"image":344,"colspan":332,"rowspan":332,"component":341,"addBackdrop":244},"adb48b32-a5ad-4d3a-898d-581e24297f2e",{"id":345,"alt":346,"name":218,"focus":218,"title":218,"source":218,"filename":347,"copyright":218,"fieldtype":243,"meta_data":348,"is_external_url":244},171081406179061,"Das Speakerteam Anni Pichler und Tobias Kammerhofer während ihres Vortrags.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fd9904a39cb\u002Fhandsondata2026_fotoserie-39.jpg",{"alt":346,"title":218,"source":218,"copyright":218},{"_uid":350,"image":351,"colspan":332,"rowspan":332,"component":341,"addBackdrop":244},"dcc446fb-7a25-4ca3-ae13-accbd1246043",{"id":352,"alt":353,"name":218,"focus":218,"title":218,"source":218,"filename":354,"copyright":218,"fieldtype":243,"meta_data":355,"is_external_url":244},171081407014654,"Der Vortragende Bernhard Rimpler spricht zum Publikum.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F6998c004d1\u002Fhandsondata2026_fotoserie-46.jpg",{"alt":353,"title":218,"source":218,"copyright":218},{"_uid":357,"text":358,"colspan":301,"rowspan":332,"component":333,"addBackdrop":244},"8278eeb0-e09a-4290-9a23-c2a2acf327bd",{"type":16,"content":359},[360,365,370,375],{"type":19,"attrs":361,"content":362},{"level":28,"textAlign":250},[363],{"text":364,"type":25},"Großes Interesse und sehr positives Feedback ",{"type":36,"attrs":366,"content":367},{"textAlign":250},[368],{"text":369,"type":25},"Dass rund 90 Personen an der Veranstaltung teilgenommen haben, zeigt einmal mehr, wie stark das Format in der Region verankert ist und wie groß das Interesse an aktuellen Zukunftsthemen ist. Besonders erfreulich war auch die starke Rückmeldung der Teilnehmer:innen, die den Abend als inspirierend, relevant und sehr gelungen wahrgenommen haben. „Es ist großartig zu sehen, wie stark das Interesse an Hands on Data ist. Dass so viele Menschen zu diesem Format zusammenkommen und wir gleichzeitig so positives Feedback erhalten, freut uns ganz besonders“, sagt Tobias Kammerhofer, Geschäftsführer von Werbeberg und Initiator von Hands on Data. ",{"type":19,"attrs":371,"content":372},{"level":28,"textAlign":250},[373],{"text":374,"type":25},"Austausch, Wissenstransfer und Vernetzung ",{"type":36,"attrs":376,"content":377},{"textAlign":250},[378],{"text":379,"type":25},"Neben den Vorträgen bot der Abend vor allem auch Raum für Gespräche, neue Kontakte und fachlichen Austausch. Genau diese Verbindung aus kompaktem Input und persönlicher Vernetzung macht Hands on Data zu einem besonderen Format in der Region. „Unser Ziel mit Hands on Data ist es, Menschen, Ideen und Praxis zusammenzubringen. Wenn daraus neue Gespräche, neue Perspektiven und neue Kooperationen entstehen, dann ist genau das gelungen, was wir mit diesem Abend erreichen wollen“, so Kammerhofer. ","grid-blok",{"_uid":382,"title":383,"subTitle":384,"component":385,"recipients":386,"description":387,"submitLabel":388,"assetToDownload":389,"additionalFormFields":394},"56740ca7-ff3d-44d7-98f5-52ffb0d9c5e5","Nochmal zum Nachlesen?","Hands on: Eventpräsentation","lead-magnet-download-blok",[219],"Hier gibt's die gesammelte Präsentation aller Speaker des Hands on Data 2026.","Jetzt downloaden",{"id":390,"alt":391,"name":218,"focus":218,"title":218,"source":218,"filename":392,"copyright":218,"fieldtype":243,"meta_data":393,"is_external_url":244},171076191249711,"PDF File der HoD Präsentationen 2026.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F083d307df7\u002Fhod_prasentation_2026.pdf",{"alt":391,"title":218,"source":218,"copyright":218},[],{"_uid":396,"images":397,"component":464,"addBackgroundColorToTiles":244},"54f8577c-7e27-4e20-8385-a047d730d169",[398,403,408,410,415,417,422,424,429,434,439,444,449,454,459],{"id":399,"alt":400,"name":218,"focus":218,"title":218,"source":218,"filename":401,"copyright":218,"fieldtype":243,"meta_data":402},171081407887104,"Besucher:innen des Events mein Netzwerken.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F214877b309\u002Fhandsondata2026_fotoserie-83.jpg",{"alt":400,"title":218,"source":218,"copyright":218},{"id":404,"alt":405,"name":218,"focus":218,"title":218,"source":218,"filename":406,"copyright":218,"fieldtype":243,"meta_data":407},171081407813375,"Empfang beim Hands on Data Event durch Mitglieder der Zukunftsregion und Steyrland.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1280\u002Fa4cb579462\u002Fhandsondata2026_fotoserie-79.jpg",{"alt":405,"title":218,"source":218,"copyright":218},{"id":352,"alt":353,"name":218,"focus":218,"title":218,"source":218,"filename":354,"copyright":218,"fieldtype":243,"meta_data":409},{"alt":353,"title":218,"source":218,"copyright":218},{"id":411,"alt":412,"name":218,"focus":218,"title":218,"source":218,"filename":413,"copyright":218,"fieldtype":243,"meta_data":414},171081406707452,"Noah Kramer im Austausch mit Besucher:innen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002Fcb5bc5aeca\u002Fhandsondata2026_fotoserie-77.jpg",{"alt":412,"title":218,"source":218,"copyright":218},{"id":337,"alt":338,"name":218,"focus":218,"title":218,"source":218,"filename":339,"copyright":218,"fieldtype":243,"meta_data":416},{"alt":338,"title":218,"source":218,"copyright":218},{"id":418,"alt":419,"name":218,"focus":218,"title":218,"source":218,"filename":420,"copyright":218,"fieldtype":243,"meta_data":421},171081406654203,"Drei Männer beim Austausch auf der Terrasse.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F168f61bce7\u002Fhandsondata2026_fotoserie-89.jpg",{"alt":419,"title":218,"source":218,"copyright":218},{"id":345,"alt":346,"name":218,"focus":218,"title":218,"source":218,"filename":347,"copyright":218,"fieldtype":243,"meta_data":423},{"alt":346,"title":218,"source":218,"copyright":218},{"id":425,"alt":426,"name":218,"focus":218,"title":218,"source":218,"filename":427,"copyright":218,"fieldtype":243,"meta_data":428},171081406183158,"Besucher im blauen Anzug im Austausch mit Anderen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1281x1920\u002F12b8252fd0\u002Fhandsondata2026_fotoserie-85.jpg",{"alt":426,"title":218,"source":218,"copyright":218},{"id":430,"alt":431,"name":218,"focus":218,"title":218,"source":218,"filename":432,"copyright":218,"fieldtype":243,"meta_data":433},171081406469880,"Die Speaker:innen und der Moderator des Hands on Data stehen vor den Veranstaltungsrollups und lächeln in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002Fd9ab52ad14\u002Fhandsondata2026_fotoserie-02.jpg",{"alt":431,"title":218,"source":218,"copyright":218},{"id":435,"alt":436,"name":218,"focus":218,"title":218,"source":218,"filename":437,"copyright":218,"fieldtype":243,"meta_data":438},171081406461687,"Das Partnerteam aus sechs Personen steht vor den Veranstalterrollups und lächelt in die Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F3150x2100\u002F80807e4781\u002Fhandsondata2026_fotoserie-01.jpg",{"alt":436,"title":218,"source":218,"copyright":218},{"id":440,"alt":441,"name":218,"focus":218,"title":218,"source":218,"filename":442,"copyright":218,"fieldtype":243,"meta_data":443},171081406469881,"Die Hands on Data Präsentationsfolie auf einem Bildschirm mit 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Kamera.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1281\u002F5d12532e8e\u002Fhandsondata2026_fotoserie-98.jpg",{"alt":461,"title":218,"source":218,"copyright":218},"image-tiles-blok",{"_uid":466,"logos":467,"title":468,"subTitle":218,"component":469,"logoGroup":470,"callToAction":471,"callToActionLabel":218},"22126d53-f2fe-4560-8451-ff87050977e8",[],"Dank an die Partner","logo-cloud-blok","1c0ed9b0-be82-4685-ae31-9d1a4052393d",{"id":218,"url":218,"linktype":472,"fieldtype":221,"cached_url":473,"prep":474},"story","\u002Fen\u002F",true,{"_uid":476,"title":477,"subTitle":478,"component":479,"alignCenter":474,"description":480,"callToAction":483,"containerStyle":244,"applyPrimaryLinkToTitle":244},"a7fee7b6-fe7f-4192-a10a-ab0e4e5c9875","Even more impressions from the Hands on Data","Event 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'Hands on Data' in 2025 is also supported by a dedicated network. Initiated by the Werbeberg agency, the event was organized in collaboration with FH Steyr, WKO Steyr, Zukunftsregion Steyr, Netzwerk Steyrland, and IT Experts Austria.","That was the Hands on Data 2025",{"id":218,"url":219,"email":219,"linktype":220,"fieldtype":221,"cached_url":219},{"type":16,"content":501},[502],{"type":36,"content":503},[504],{"text":505,"type":25},"You can write us an email or call us. We look forward to your message!",[507],{"_uid":508,"title":509,"noIndex":244,"ogImage":510,"ogTitle":509,"noFollow":244,"component":234,"description":512,"twitterImage":513,"twitterTitle":218,"ogDescription":512,"twitterDescription":218},"310c429e-dc03-4b8e-a889-241d392b2367","Das war Hands on: Data 2026",{"id":440,"alt":441,"name":218,"focus":218,"title":218,"source":218,"filename":442,"copyright":218,"fieldtype":243,"meta_data":511,"is_external_url":244},{"alt":441,"title":218,"source":218,"copyright":218},"Das Steyrer Digitalisierungsevent Hands on: Data geht in die vierte Runde. Im DigiSpace der FH Oberösterreich sprechen Speaker:innen über die Themen B2B, Digitaliserung und KI.",{"id":250,"alt":250,"name":218,"focus":250,"title":250,"source":250,"filename":218,"copyright":250,"fieldtype":243,"meta_data":514},{},"Event","Contact now","Learn more?",{"id":440,"alt":441,"name":218,"focus":218,"title":218,"source":218,"filename":442,"copyright":218,"fieldtype":243,"meta_data":519,"is_external_url":244},{"alt":441,"title":218,"source":218,"copyright":218},{"id":440,"alt":441,"name":218,"focus":521,"title":218,"source":218,"filename":442,"copyright":218,"fieldtype":243,"meta_data":522,"is_external_url":244},"660x471:661x472",{"alt":441,"title":218,"source":218,"copyright":218},{"id":250,"alt":250,"name":218,"focus":250,"title":250,"source":250,"filename":218,"copyright":250,"fieldtype":243,"meta_data":524},{},"das-war-hands-on-data-2026","en\u002Farticles\u002Fdas-war-hands-on-data-2026",-420,[],"3ed8841d-45f1-4201-a2d3-e1a5a99de543",[],"articles\u002Fdas-war-hands-on-data-2026",[533],{"path":531,"name":250,"lang":256,"published":250},{"name":535,"created_at":536,"published_at":537,"updated_at":538,"id":539,"uuid":540,"content":541,"slug":646,"full_slug":647,"sort_by_date":250,"position":648,"tag_list":649,"is_startpage":244,"parent_id":253,"meta_data":250,"group_id":650,"first_published_at":537,"release_id":250,"lang":256,"path":250,"alternates":651,"default_full_slug":652,"translated_slugs":653},"Kommunikation, die nicht nur wirksam, sondern verantwortungsvoll ist","2026-02-16T15:56:07.957Z","2026-02-19T08:36:23.095Z","2026-02-19T08:36:23.118Z",145685577582201,"520214cc-63b6-465b-95b2-605b5218fb34",{"_uid":542,"body":543,"text":544,"title":615,"ctaLink":616,"ctaText":618,"pageSeo":630,"category":631,"ctaLabel":632,"ctaTitle":633,"cardImage":634,"component":245,"coverImage":640,"coverVideo":643,"ctaSubTitle":645},"5e491dd3-6a7b-4af7-83bf-a85fe4307573",[],{"type":16,"content":545},[546,551,556,561,572,577,582,587,592,597,599],{"type":36,"attrs":547,"content":548},{"textAlign":250},[549],{"text":550,"type":25},"Kommunikation prägt, wie Menschen, Rollenbilder und Zusammenhalt wahrgenommen werden - und das weit über die einzelne Botschaft hinaus. Im digitalen Zeitalter, wo ein unzählige Informationen im Überfluss vorhanden und nur einen Klick entfernt sind verschwimmen die Grenzen zwischen Information, Unterhaltung und Einflussnahme zusehends.",{"type":19,"attrs":552,"content":553},{"level":28,"textAlign":250},[554],{"text":555,"type":25},"Der Österreichische Werberat",{"type":36,"attrs":557,"content":558},{"textAlign":250},[559],{"text":560,"type":25},"Deshalb ist Selbstregulierung in der Österreichischen Kommunikationswirtschaft essentiell. Der Österreichische Werberat erfüllt genau diese Funktion - als Selbstregulierungseinrichtung werden Beschwerden zu Kommunikationsmaßnahmen angenommen und beurteilt, ob diese gegen ethische Grundsätze verstoßen. So wird ein Rahmen geschaffen, der Respekt, Fairness und gesellschaftliche Verantwortung sichert - getragen von der Branche selbst. ",{"type":36,"attrs":562,"content":563},{"textAlign":250},[564,566,570],{"text":565,"type":25},"Der ",{"text":567,"type":25,"marks":568},"Junge Werberat",[569],{"type":34},{"text":571,"type":25}," setzt insbesondere auf die Perspektiven von jungen Kolleg:innen aus der Branche. Denn wir prägen nicht nur die Zukunft, sondern setzen bereits im Jetzt unser Zeichen. Mit dieser jungen und innovativen Sichtweise setzt der Junge Werberat Impulse für zeitgemäße Standards, startet Diskussionen zu neuen Kommunikationsrealitäten, die moderne Plattformen einbezieht und trägt maßgeblich dazu bei, dass Selbstregulierung nicht nur verwaltet, sondern weiterentwickelt wird - praxisnahe und am gesellschaftlichen Wandel orientiert.",{"type":36,"attrs":573,"content":574},{"textAlign":250},[575],{"text":576,"type":25}," ",{"type":19,"attrs":578,"content":579},{"level":28,"textAlign":250},[580],{"text":581,"type":25},"Eine junge Perspektive für verantwortungsvolle Kommunikation",{"type":36,"attrs":583,"content":584},{"textAlign":250},[585],{"text":586,"type":25},"Unser Kommunikationsexperte Noah Kramer engagiert sich seit kurzem ehrenamtlich im Jungen Werberat, weil er überzeugt ist, dass Kommunikation nicht nur wirksam sondern auch verantwortungsvoll sein muss. ",{"type":36,"attrs":588,"content":589},{"textAlign":250},[590],{"text":591,"type":25},"Denn Kommunikation gestaltet öffentliche Wirklichkeit und beeinflusst, wie Menschen, Rollenbilder und gesellschaftlicher Zusammenhalt wahrgenommen werden. In einer Zeit, in der Algorithmen Aufmerksamkeit verstärken und die Grenzen zwischen Information, Unterhaltung und Einflussnahme zunehmend verschwimmen, wird ethisches Handeln zur entscheidenden Grundlage für Vertrauen.",{"type":36,"attrs":593,"content":594},{"textAlign":250},[595],{"text":596,"type":25},"Selbstregulierung ist dabei keine Einschränkung, sondern ein Ausdruck professioneller Verantwortung. Mit klaren Governance-Strukturen in der Kommunikationsbranche stärken wir die Glaubwürdigkeit, sichern die langfristige Legitimität und fördern eine offenen Austausch über verantwortungsvolle Kommunikation.",{"type":36,"attrs":598},{"textAlign":250},{"type":36,"attrs":600,"content":601},{"textAlign":250},[602,604,613],{"text":603,"type":25},"Mehr dazu findest du auf der Webseite des ",{"text":605,"type":25,"marks":606},"Österreichischen Werberats",[607],{"type":608,"attrs":609},"link",{"href":610,"uuid":250,"anchor":250,"target":611,"linktype":612},"https:\u002F\u002Fwww.werberat.at\u002F","_self","url",{"text":614,"type":25},".","Kommunikation: nicht nur wirksam, sondern verantwortungsvoll",{"id":487,"url":218,"anchor":617,"linktype":472,"fieldtype":221,"cached_url":488,"prep":474},"booking",{"type":16,"content":619},[620,625],{"type":36,"attrs":621,"content":622},{"textAlign":250},[623],{"text":624,"type":25},"Du möchtest deine Kommunikation wirksam und verantwortungsvoll gestalten? 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Achieving them is complex. Especially in B2B structures, where communication is rarely the only field of work, it is often done \"on the side.\" Strategy papers are created, campaigns planned, topic lists compiled - and then there is a lack of time for proper execution. Content is left behind, measures are implemented half-heartedly or get lost in inconsistent communication. Additionally, there is a certain operational blindness: What the company achieves on a daily basis seems self-evident internally and is no longer perceived as worth telling.",{"type":36,"attrs":691,"content":692},{"textAlign":250},[693],{"text":694,"type":25},"This is precisely a fundamental error in thinking. Companies are not an end in themselves. They solve problems, develop solutions, take responsibility, and create added value. And that's exactly where there are stories, topics, and content that are relevant to target groups. You don't have to reinvent the wheel every year. But you can certainly become a topic maker yourself—if you understand what you're telling, for whom you're telling it, and why it's relevant.",{"type":36,"attrs":696,"content":697},{"textAlign":250},[698],{"text":699,"type":25},"Communication in 2026 therefore means more than planning. It requires clarity in the core story, a deep understanding of the target groups, and the courage to consistently address topics over longer periods. Interesting content does not arise from activism, but from substance. It is created where companies place their services, attitudes, and competencies in a larger context and communicate them clearly. This is precisely where good intentions separate from genuine impact.",{"type":36,"attrs":701,"content":702},{"textAlign":250},[703],{"text":704,"type":25},"Scientific findings from organizational and motivational research clearly show why many resolutions fail: The problem is not a lack of motivation, but rather a lack of structure, feedback, and external commitment. Goals are achieved measurably more successfully when they are accompanied, reflected upon, and continuously developed. External partners play a crucial role in this, as they create focus, support priorities, and share responsibility. They bring not only expertise but also distance, clarity, and reliability to processes that are often overshadowed internally by operational constraints.",{"type":36,"attrs":706,"content":707},{"textAlign":250},[708],{"text":709,"type":25},"This is exactly where the team from Werbeberg comes in. As a strategic and operational partner, Werbeberg supports B2B companies in not only defining but also implementing their communication goals. It's not about short-term campaigns or loud effects, but rather about sustainable, credible communication. Together, core stories are sharpened, target groups clearly defined, and relevant topics identified. Ideas become concrete measures, planning becomes professional execution, and individual activities form a consistent line.",{"type":36,"attrs":711,"content":712},{"textAlign":250},[713],{"text":714,"type":25},"The crucial difference lies in persistence. Communication does not have its effect at specific points, but over time. Werbeberg ensures continuity, quality in implementation, and the necessary translation between strategy and everyday life. 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