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Bei den Formaten wird der Fokus auf Erfahrungsberichte von  Installateuren und der erfolgreichen und zufriedenstellenden Zusammenarbeit mit Wilo gelegt sowie Blicke ins Unternehmen mit Personenvorstellungen im Format \"Wilo Voices\" und dem Showcase der Qualitätsprodukte bei Unboxing Videos. ",{"type":26},{"type":26,"content":1062},[1063],{"text":1064,"type":32,"marks":1065},"Frischer Content in höchster Qualität",[1066,1067],{"type":111},{"type":1015,"attrs":1068},{"class":1017},{"type":26,"content":1070},[1071],{"text":1072,"type":32},"Nicht nur frische Ideen sondern auch eine entsprechend hochwertige Umsetzung ist ausschlaggebend. Hier lautet unsere Lösung, die Veranstaltung von \"Content Days\". Die Inhalte für die bevorstehenden Kampagnen werden also gebündelt produziert, was uns ermöglicht effizient zu arbeiten und die Qualität sowie die Kontinuität zu sichern. 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Lösung.",[1114],{"_uid":1115,"link":1116,"type":71,"label":67,"component":73},"c5ba3fed-6565-46b9-a379-9992813bf5b2",{"id":61,"url":62,"target":395,"linktype":63,"fieldtype":64,"cached_url":620},"Wilo: Social Media Marketing, frisch und überzeugend",[1119],{"_uid":1120,"title":1117,"noIndex":116,"ogImage":1121,"ogTitle":1117,"noFollow":116,"component":317,"description":1126,"twitterImage":1127,"twitterTitle":62,"ogDescription":1126,"twitterDescription":62},"83ef7c90-9e4b-4754-a6c8-9c2b9c2c3e1e",{"id":1122,"alt":1123,"name":62,"focus":62,"title":62,"source":62,"filename":1124,"copyright":62,"fieldtype":141,"meta_data":1125,"is_external_url":116},20098601,"Laptop rechts zeigt die Analyse einer Farbpalette.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F5000x2625\u002Fe3ff535ce0\u002Feaa_og.png",{"alt":1123,"title":62,"source":62,"copyright":62},"Mit Social Media Marketing zum frischen und überzeugenden Markenauftritt.",{"id":28,"alt":28,"name":62,"focus":28,"title":28,"source":28,"filename":62,"copyright":28,"fieldtype":141,"meta_data":1128},{},{"id":1130,"alt":1131,"name":62,"focus":62,"title":62,"source":62,"filename":1132,"copyright":62,"fieldtype":141,"meta_data":1133,"is_external_url":116},21705666,"Bildschirme zeigen das Social Media Profil von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002F50e7fe387e\u002Fwilo_casestudy_some.jpeg",{"alt":1131,"title":62,"source":62,"copyright":62},{"id":1135,"alt":1136,"name":62,"focus":62,"title":62,"source":62,"filename":1137,"copyright":62,"fieldtype":141,"meta_data":1138,"is_external_url":116},21463243,"Laptops in einem dunklem Raum zeigen Social Media Content von Wilo.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002Fbc51be4f8c\u002Fwilo_casestudy_withouttext-1080p.mp4",{"alt":1136,"title":62,"source":62,"copyright":62},"project",{"id":1141,"alt":1131,"name":62,"focus":62,"title":62,"source":62,"filename":1142,"copyright":62,"fieldtype":141,"meta_data":1143,"is_external_url":116},21705665,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F791105ae7e\u002Fwilo_casestudy_header.jpeg",{"alt":1131,"title":62,"source":62,"copyright":62},{"id":1145,"alt":1136,"name":62,"focus":62,"title":62,"source":62,"filename":1146,"copyright":62,"fieldtype":141,"meta_data":1147,"is_external_url":116},21463215,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F85570eed5e\u002Fwilo_header_16to9-1080p.mp4",{"alt":1136,"title":62,"source":62,"copyright":62},"wilo","projects\u002Fwilo",40,[],472998459,"dc185fe5-cb79-45a2-be9f-41a2000b1dd6","2025-03-31T08:08:26.332Z",[],[1157],{"path":1149,"name":28,"lang":346,"published":28},{"name":1159,"created_at":1160,"published_at":1161,"updated_at":1162,"id":1163,"uuid":372,"content":1164,"slug":1462,"full_slug":1463,"sort_by_date":28,"position":1464,"tag_list":1465,"is_startpage":116,"parent_id":1152,"meta_data":28,"group_id":1466,"first_published_at":1467,"release_id":28,"lang":342,"path":28,"alternates":1468,"default_full_slug":1463,"translated_slugs":1469},"KAPPA Weinbau","2024-04-04T14:07:39.852Z","2024-11-11T14:33:45.365Z","2024-11-11T14:33:45.417Z",472999195,{"_uid":932,"body":1165,"name":1432,"pageSeo":1433,"cardImgae":1445,"cardVideo":1449,"component":1139,"coverImage":1454,"coverVideo":1458},[1166,1208,1237,1263,1338,1372,1395,1402,1408,1417,1421],{"_uid":935,"infos":1167,"title":1207,"subTitle":965,"component":55},[1168,1177,1185,1194],{"_uid":1169,"title":1170,"component":21,"description":1171},"de441167-e8e3-46c0-81d5-5aaf9a5f49fc","Individuelles Kundenergebnis",{"type":23,"content":1172},[1173],{"type":26,"content":1174},[1175],{"text":1176,"type":32},"Der zeitaufwändige Planungs- und Bestellprozess wird digitalisiert und die damit verbundenen Emissionen und der Ressourcenverbrauch werden reduziert.",{"_uid":938,"title":1178,"component":21,"description":1179},"Vollständig digitaler Lead Funnel",{"type":23,"content":1180},[1181],{"type":26,"content":1182},[1183],{"text":1184,"type":32},"Vom Erstkontakt bis zur Angebotsanforderung versorgt der digitale Lead Funnel den Kunden in jeder Phase mit allen notwendigen Informationen.",{"_uid":956,"title":1186,"component":21,"description":1187},"Sate of the Art",{"type":23,"content":1188},[1189,1193],{"type":26,"content":1190},[1191],{"text":1192,"type":32},"Nuxt 3 und Storyblok ermöglichten eine leistungsstarke Website mit reibungsloser Navigation und schnellen Antwortzeiten.",{"type":26},{"_uid":1195,"title":1196,"component":21,"description":1197},"85d2929d-faf5-4877-bb26-2d9c1f0abd86","Erhöhte Nachhaltigkeit",{"type":23,"content":1198},[1199,1203],{"type":26,"content":1200},[1201],{"text":1202,"type":32},"Fehlbestellungen und -planungen und die daraus resultierenden CO2-Emissionen, die durch unnötige Transporte entstehen, werden reduziert",{"type":26,"content":1204},[1205],{"text":1206,"type":32},"Der digitale Feldplaner errechnet die Anzahl der benötigten Produkte im Boden des Weinbergs und wirkt so dem Überschuss und der damit verbundenen \"Galvanisierung\" des Weinbergs entgegen. Dadurch wird die Metallbelastung langfristig reduziert.","Harte Fakten",{"_uid":967,"anchor":62,"columns":90,"modules":1209,"component":224},[1210,1225],{"_uid":970,"small":116,"title":971,"static":116,"colspan":114,"rowspan":114,"subTitle":1159,"component":163,"description":1211},{"type":23,"content":1212},[1213,1217],{"type":26,"content":1214},[1215],{"text":1216,"type":32},"Vom Firmensitz in Steyr, Oberösterreich, aus pflegt das Team um Christian Künstler Partnerschaften mit zufriedenen Winzern aus Österreich, Deutschland und anderen namhaften Weinbauregionen in ganz Europa.",{"type":26,"content":1218},[1219,1221],{"text":1220,"type":32},"Jahrzehntelange Erfahrung im Weinbau, sowohl in der Produktion als auch im Vertrieb, und das Wissen um die Bedürfnisse der Winzer ",{"text":1222,"type":32,"marks":1223},"haben Kappa zu einem der führenden Qualitätsanbieter in Mitteleuropa gemacht.",[1224],{"type":111},{"_uid":983,"small":116,"title":984,"static":116,"colspan":114,"rowspan":114,"subTitle":985,"component":163,"description":1226},{"type":23,"content":1227},[1228],{"type":26,"content":1229},[1230],{"text":1231,"type":32,"marks":1232},"Vor unserer Zusammenarbeit suchte der Kunde aktiv nach Möglichkeiten, seinen Betrieb weiter zu optimieren und sein Engagement für ökologische Nachhaltigkeit zu verstärken. Er war sich der sich entwickelnden Landschaft der digitalen Technologie und ihres Potenzials zur Verbesserung seiner traditionellen Weinbaupraktiken bewusst. Ziel war es, Möglichkeiten für die digitale Integration zu finden, um das Ressourcenmanagement zu verbessern und Kunden effektiver anzusprechen, ohne dabei die etablierten Standards für Exzellenz und Nachhaltigkeit zu gefährden.",[1233],{"type":1234,"attrs":1235},"textStyle",{"color":1236},"rgb(236, 236, 236)",{"_uid":1238,"anchor":62,"columns":114,"modules":1239,"component":224},"dd9e1a9a-a7f1-40a7-8ee5-6f3a03a1a787",[1240],{"_uid":1241,"small":116,"title":1242,"static":116,"colspan":1243,"rowspan":114,"subTitle":1244,"component":163,"description":1245},"749ed522-79b6-485a-9b60-b59d844c86e6","Die Lösung","4","Wir lieferten",{"type":23,"content":1246},[1247,1251,1255,1259],{"type":26,"content":1248},[1249],{"text":1250,"type":32},"Die von uns im Rahmen dieses Projekts bereitgestellten Lösungen zielten auf die vielschichtigen Herausforderungen der Modernisierung des Weinbaus durch digitale Transformation ab. An vorderster Front stand unser digitaler Feldplaner, ein bahnbrechendes Tool, das die Grenzen traditioneller, manueller Prozesse durch eine digitale, automatisierte Lösung überwindet. Diese Innovation war ein entscheidender Schritt hin zu mehr Effizienz, denn sie ersetzte papierbasierte Methoden durch ein digitales System, das die Emissionen und den Ressourcenverbrauch deutlich senkt und sich eng an den Nachhaltigkeitszielen orientiert.",{"type":26,"content":1252},[1253],{"text":1254,"type":32},"Unser Ansatz betonte nicht nur die Einführung digitaler Prozesse, sondern auch die Präzision und Nachhaltigkeit, die diese digitalen Werkzeuge mit sich bringen. Durch die exakte Berechnung der benötigten Materialmengen konnte der digitale Feldplaner Fehlbestellungen und damit verbundene CO2-Emissionen drastisch minimieren und damit einen verantwortungsvollen Umgang mit Ressourcen und ein starkes Engagement für den Umweltschutz demonstrieren. Diese Präzision erstreckte sich auch auf die Verringerung der Metallverschmutzung im Boden und unterstreicht unser Engagement für die Implementierung von Lösungen, die nicht nur die betriebliche Effizienz steigern, sondern auch die Umwelt schützen.",{"type":26,"content":1256},[1257],{"text":1258,"type":32},"Darüber hinaus trug unsere strategische Social-Media-Kampagne in Österreich und Deutschland dazu bei, die Reichweite und Akzeptanz des digitalen Feldplaners zu erhöhen. Diese auf die lokalen demografischen Gegebenheiten zugeschnittene Marketingmaßnahme hat die Kundenbindung erfolgreich gestärkt, die Vorteile unseres Tools einem breiteren Publikum vorgestellt und eine tiefere Verbindung zu potenziellen Nutzern hergestellt.",{"type":26,"content":1260},[1261],{"text":1262,"type":32},"Im Wesentlichen zeigen die von uns eingesetzten Lösungen eine harmonische Synergie zwischen Digitalisierung und Nachhaltigkeit. Durch innovative digitale Tools und gezielte Marketingstrategien konnten wir nicht nur die Weinbaupraktiken rationalisieren, sondern auch einen wichtigen Beitrag zum Umweltschutz leisten. Dieses Projekt ist ein Beweis für die transformative Kraft digitaler Lösungen bei der Neudefinition traditioneller Industrien und deren Ausrichtung auf eine nachhaltigere und effizientere Zukunft.",{"_uid":1264,"content":1265,"component":1337},"8380a05c-7548-43af-92ff-c5d75bfdbd58",{"type":23,"content":1266},[1267,1271,1278,1282,1289,1293,1300,1304,1311,1315,1322,1326,1333],{"type":97,"attrs":1268,"content":1269},{"level":99},[1270],{"text":1007,"type":32},{"type":26,"content":1272},[1273],{"text":1274,"type":32,"marks":1275},"Digitale Transformation im Weinbau",[1276],{"type":1015,"attrs":1277},{"class":1017},{"type":26,"content":1279},[1280],{"text":1281,"type":32},"Im Mittelpunkt dieses Projekts stand das ehrgeizige Ziel, die Arbeitsweise in einem Weinbaubetrieb durch die Einführung digitaler Lösungen zu verbessern. Der Schlüssel zum Erfolg lag in der Entwicklung und Einführung eines digitalen Feldplaners, der traditionelle Prozesse nicht nur digitalisiert, sondern auch automatisiert und damit die Effizienz deutlich erhöht.",{"type":26,"content":1283},[1284],{"text":1285,"type":32,"marks":1286},"Effizienz durch Digitalisierung",[1287],{"type":1015,"attrs":1288},{"class":1017},{"type":26,"content":1290},[1291],{"text":1292,"type":32},"Die Umstellung von manuellen, papierbasierten Methoden auf digitale Prozesse führte zu einer deutlichen Reduzierung von Emissionen und Ressourcenverbrauch. Durch diese Maßnahme wurden nicht nur interne Prozesse wie Bestellungen und Angebote automatisiert, sondern auch der Bedarf an physischen Ressourcen reduziert, was einen direkten Beitrag zur Nachhaltigkeit leistet.",{"type":26,"content":1294},[1295],{"text":1296,"type":32,"marks":1297},"Nachhaltige Präzision",[1298],{"type":1015,"attrs":1299},{"class":1017},{"type":26,"content":1301},[1302],{"text":1303,"type":32},"Ein besonderes Augenmerk lag auf der Minimierung von Fehlbestellungen und den damit verbundenen unnötigen CO2-Emissionen. Der digitale Feldplaner ermöglichte eine exakte Berechnung der benötigten Materialmengen, was nicht nur zu einer Reduzierung der Transporte, sondern auch zu einem verantwortungsvolleren Umgang mit den Ressourcen führte.",{"type":26,"content":1305},[1306],{"text":1307,"type":32,"marks":1308},"Umweltschutz durch Technik",[1309],{"type":1015,"attrs":1310},{"class":1017},{"type":26,"content":1312},[1313],{"text":1314,"type":32},"Der Beitrag des digitalen Feldplaners zur Verringerung der Metallbelastung des Bodens unterstreicht das Potenzial digitaler Technologien, direkt zur Verbesserung der Umweltbedingungen beizutragen. Durch die genaue Berechnung der benötigten Produktmenge konnten wir eine Überbeanspruchung verhindern und eine nachhaltige Bewirtschaftung der Weinberge fördern.",{"type":26,"content":1316},[1317],{"text":1318,"type":32,"marks":1319},"Kundenbindung durch gezieltes Marketing",[1320],{"type":1015,"attrs":1321},{"class":1017},{"type":26,"content":1323},[1324],{"text":1325,"type":32},"Die begleitende Social-Media-Kampagne in Österreich und Deutschland war entscheidend, um die Reichweite und Akzeptanz des digitalen Feldplaners zu maximieren. Durch die Anpassung an lokale Gegebenheiten und gezieltes soziodemografisches Targeting konnten wir nicht nur die Sichtbarkeit unseres Tools erhöhen, sondern auch das Interesse und Engagement potenzieller Kunden deutlich steigern.",{"type":26,"content":1327},[1328],{"text":1329,"type":32,"marks":1330},"Synergie von Digitalisierung und Nachhaltigkeit",[1331],{"type":1015,"attrs":1332},{"class":1017},{"type":26,"content":1334},[1335],{"text":1336,"type":32},"Dieses Projekt zeigt eindrucksvoll, wie durch den gezielten Einsatz von digitalen Lösungen und innovativem Marketing die Effizienz gesteigert und gleichzeitig ein wertvoller Beitrag zum Umweltschutz geleistet werden kann. 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Alle wichtigen Infos und Nachrichten auf einen Blick.",{"_uid":1498,"text":1499,"colspan":114,"rowspan":114,"component":115},"7cefa062-522d-44ed-aa11-5d0559992ccc",{"type":23,"content":1500},[1501,1508,1509,1513,1517,1521,1522],{"type":97,"attrs":1502,"content":1503},{"level":99},[1504],{"text":1505,"type":32,"marks":1506},"Kommunikation der Veröffentlichung eines großen App-Updates",[1507],{"type":111},{"type":26},{"type":26,"content":1510},[1511],{"text":1512,"type":32},"Wir haben schon mehrmals mit RIS zusammengearbeitet und waren sehr aufgeregt, als sie uns über das nächste große Update ihrer GEM2GO App informierten.",{"type":26,"content":1514},[1515],{"text":1516,"type":32},"Sie hatten alles geplant, wie die App aussehen sollte und was geändert werden musste. Was nicht so klar war - wie sie ihre Kunden und Partner mit ins Boot holen konnten.",{"type":26,"content":1518},[1519],{"text":1520,"type":32},"Hier kamen wir ins Spiel. Unsere Aufgabe war es, herauszufinden, wie und wo wir diesen Meilenstein auf der Reise von GEM2GO kommunizieren und unsere Freunde bei RIS auf diesem Weg begleiten sollten. Dazu gehörte nicht nur, dass wir uns eingehend damit beschäftigten, wer genau ihre Zielgruppe ist und wie man sie effektiv anspricht, sondern auch, dass wir alle Medien für die gesamte Kampagne erstellten und die verfügbaren Kommunikationskanäle optimal nutzten.",{"type":26},{"type":26},{"_uid":1524,"infos":1525,"title":1560,"subTitle":1561,"component":55},"1aa6da71-2a5a-4b85-894a-cfff501dfc66",[1526,1542,1551],{"_uid":1527,"title":1528,"component":21,"description":1529},"1224ba34-8143-4f63-826a-5fe45969b3ee","Markenanalyse",{"type":23,"content":1530},[1531],{"type":26,"content":1532},[1533,1535,1540],{"text":1534,"type":32},"Gemeinsam mit unseren Freunden von ",{"text":1536,"type":32,"marks":1537},"Brands & Friends ",[1538],{"type":1539},"italic",{"text":1541,"type":32},"stellten wir sicher, dass wir nicht nur die Bedürfnisse und Schmerzen unseres Kunden, sondern auch die seiner Konkurrenten und seiner Zielgruppe richtig einschätzen konnten.",{"_uid":1543,"title":1544,"component":21,"description":1545},"919a6122-5908-47ea-99d7-713c05461e58","Agile Arbeitsabläufe",{"type":23,"content":1546},[1547],{"type":26,"content":1548},[1549],{"text":1550,"type":32},"Da wir nur etwa einen Monat Zeit hatten, um die Kampagne zu starten, verließen wir uns auf unsere agilen Workflows, um Inhalte asynchron zu planen und zu erstellen, wobei wir unseren Kunden stets die Möglichkeit gaben, einen Beitrag zu leisten.",{"_uid":1552,"title":1553,"component":21,"description":1554},"1a7e7b9a-453e-469e-80ff-f79b19c34d1b","Mehrkanalige",{"type":23,"content":1555},[1556],{"type":26,"content":1557},[1558],{"text":1559,"type":32},"Wir kommunizierten über mehr als 10 verschiedene Medien und sorgten so dafür, dass wir jeden Kunden zum richtigen Zeitpunkt erreichten.","Was machte dies interessant?","Kurz und bündig",{"_uid":1563,"content":1564,"component":1337},"062bd26a-6558-4e57-ae85-8be7ef6a38ca",{"type":23,"content":1565},[1566,1571,1577,1581,1586,1590,1595,1599,1604,1614,1618,1622,1632,1636,1640],{"type":97,"attrs":1567,"content":1568},{"level":99},[1569],{"text":1570,"type":32},"Schritt für Schritt",{"type":97,"attrs":1572,"content":1574},{"level":1573},3,[1575],{"text":1576,"type":32},"Den Kunden kennenlernen",{"type":26,"content":1578},[1579],{"text":1580,"type":32},"Es ist zwar toll, sich mit seinen Kunden bei einem Bier oder zwei zu unterhalten, aber das ist nicht das, was wir meinen, wenn wir sagen, dass wir unseren Kunden kennen müssen. Um Inhalte zu produzieren, die sich authentisch anfühlen und die Botschaften effektiv vermitteln, ist es wichtig, sich genau anzusehen, wer unser Kunde als Marke ist und wie er von seinen Kunden wahrgenommen wird - und werden möchte.",{"type":97,"attrs":1582,"content":1583},{"level":1573},[1584],{"text":1585,"type":32},"Einen richtigen Plan haben",{"type":26,"content":1587},[1588],{"text":1589,"type":32},"Realistischerweise läuft nie etwas zu 100 % nach Plan. Dass unsere Kunden ihre Meinung über etwas ändern oder einfach zusätzliche Anregungen geben, ist zu erwarten - und in vielen Fällen sogar eine gute Sache! Aber um darauf schnell reagieren zu können, muss der Basisplan solide sein.",{"type":97,"attrs":1591,"content":1592},{"level":1573},[1593],{"text":1594,"type":32},"Überzeugende Inhalte erstellen",{"type":26,"content":1596},[1597],{"text":1598,"type":32},"Zu guter Letzt beginnt die \"klassische\" Arbeit mit der Erstellung der Inhalte, die das Vertrauen der Kunden in unseren Kunden wecken sollen. PR-Artikel, Newsletter, Webgrafiken, Social-Media-Beiträge, Videoinhalte und vieles mehr sind Teil dessen, was diese Kampagne zum Erfolg geführt hat.",{"type":97,"attrs":1600,"content":1601},{"level":99},[1602],{"text":1603,"type":32},"Präsentation: 'Markenkern'",{"type":26,"content":1605},[1606,1608,1612],{"text":1607,"type":32},"Bevor wir mit dem Projekt so richtig loslegen konnten, haben wir uns die Zeit genommen und zusammen mit unseren Freunden von ",{"text":1609,"type":32,"marks":1610},"Brands & Friends",[1611],{"type":1539},{"text":1613,"type":32}," den Prozess der Entdeckung und Definition ihrer Markenidentität mit Hilfe des \"Markenkerns\" gestartet. ",{"type":26,"content":1615},[1616],{"text":1617,"type":32},"Mithilfe dieser Technik konnten wir nicht nur klären, wer GEM2GO ist und wie die Marke kommunizieren muss, sondern auch ihre Positionierung auf dem Markt insgesamt und speziell gegenüber ihren direkten Wettbewerbern herausarbeiten.",{"type":26,"content":1619},[1620],{"text":1621,"type":32},"Diese Erkenntnisse waren entscheidend für die Erstellung von Text-, Bild- und Videoinhalten, die unseren Kunden wirklich repräsentieren und ihn von seinen Mitbewerbern abheben.",{"type":97,"attrs":1623,"content":1624},{"level":99},[1625,1630],{"text":1626,"type":32,"marks":1627},"Schnell",[1628],{"type":1629},"underline",{"text":1631,"type":32}," und beständig",{"type":26,"content":1633},[1634],{"text":1635,"type":32},"Da nur noch etwas mehr als ein Monat bis zum Start der Kampagne blieb, mussten wir schnell handeln. Aber mit all den Informationen aus dem vorherigen Schritt waren wir darauf vorbereitet, die Kampagne zu planen und sicherzustellen, dass wir alle richtigen Leute über die optimalen Kanäle in Rekordzeit erreichen würden.",{"type":26,"content":1637},[1638],{"text":1639,"type":32},"Dank der soliden Grundlage, die uns der Markenkern-Prozess bot, konnten wir schnell einen umfassenden Plan erstellen und einen reibungslosen Feedback-Prozess mit unserem Kunden etablieren.  ",{"type":26,"content":1641},[1642],{"text":1643,"type":32},"Dank unserer gewohnt agilen Arbeitsabläufe konnten wir die Kampagne mit fertigen Inhalten für mehrere Wochen starten.",{"_uid":1645,"images":1646,"component":274,"addBackgroundColorToTiles":116},"d2bc7a3c-1f69-496e-8228-3158f5f43f34",[1647,1652],{"id":1648,"alt":1649,"name":62,"focus":62,"title":62,"source":62,"filename":1650,"copyright":62,"fieldtype":141,"meta_data":1651,"is_private":116},15026683,"RIS Brief Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F88dd8084e3\u002Fris_brief.png",{"alt":1649,"title":62,"source":62,"copyright":62},{"id":1653,"alt":1654,"name":62,"focus":62,"title":62,"source":62,"filename":1655,"copyright":62,"fieldtype":141,"meta_data":1656,"is_private":116},15026682,"RIS Flyer Postwurf","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F277523\u002F3000x3000\u002F95aa69a2fc\u002Fris_postwurf-flyer.png",{"alt":1654,"title":62,"source":62,"copyright":62},{"_uid":1658,"content":1659,"component":1337},"cb3221ab-cea2-4b1b-a42b-5415758c6997",{"type":23,"content":1660},[1661,1666,1670,1674,1678,1683,1687,1691],{"type":97,"attrs":1662,"content":1663},{"level":99},[1664],{"text":1665,"type":32},"Mehrere Zielgruppen",{"type":26,"content":1667},[1668],{"text":1669,"type":32},"Eine Herausforderung, der wir nicht nur während dieser Kampagne gegenüberstanden, ist die Dualität der Zielgruppe. Auch in anderen Unternehmensbereichen helfen wir unserem Kunden gerade aktiv dabei, diese Herausforderung zu meistern.",{"type":26,"content":1671},[1672],{"text":1673,"type":32},"Als Anbieter einer mobilen Bürger-App muss unser Kunde sowohl mit den Endnutzern der App, d. h. den Bürgern, als auch mit den Kommunalbeamten, die die Inhalte für ihre Bürger über die App verwalten und bereitstellen, effektiv kommunizieren. ",{"type":26,"content":1675},[1676],{"text":1677,"type":32},"Um dieses Problem zu lösen, mussten wir sicherstellen, dass wir immer die richtige Person zum richtigen Zeitpunkt über die richtigen Kanäle mit auf sie zugeschnittenen Inhalten erreichen. Das ist einer der Gründe, warum wir schließlich über mehr als 10 verschiedene Kanäle kommuniziert haben.",{"type":97,"attrs":1679,"content":1680},{"level":1573},[1681],{"text":1682,"type":32},"Wie erreichen Sie die Beamten der Stadtverwaltung?",{"type":26,"content":1684},[1685],{"text":1686,"type":32},"Mit dieser Frage sahen wir uns schon früh konfrontiert, als wir die Einzelheiten dieser Kampagne ausarbeiteten. Wir wissen, dass es schwer ist, Vertrauen in einen Softwareanbieter zu setzen. Die meisten Menschen können keine enge Beziehung zu einem solchen Unternehmen aufbauen, und es ist oft sehr schwierig, ihnen das Gefühl zu vermitteln, dass sie verstanden werden.",{"type":26,"content":1688},[1689],{"text":1690,"type":32},"Aber wem vertrauen die Kommunalbeamten? Nun, die einfache Antwort ist: einander! Und damit meinen wir nicht den Bürgermeister, der seiner Sekretärin vertraut ;)",{"type":26,"content":1692},[1693,1697],{"text":1694,"type":32,"marks":1695},"Den Beamten eine Stimme geben - ",[1696],{"type":111},{"text":1698,"type":32},"für unseren Anwendungsfall war dies die Schlussfolgerung. 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",{"type":26,"content":1794},[1795],{"text":1796,"type":32},"Gerne beraten wir dich über deinen wirksamen und authentischen Social Media Auftritt und finden eine, für dich passende, Lösung.",[380],"Wie sieht ein Contentplan für Social Media Plattformen aus?","faq","what-does-a-content-plan-look-like-for-you","_faqs\u002Fsocial-media\u002Fwhat-does-a-content-plan-look-like-for-you",-30,[],472998111,"02d124ef-58f4-4cc0-95cf-36a99659d8b1","2024-04-04T14:15:42.785Z",[],[1809],{"path":1801,"name":28,"lang":346,"published":28},{"name":1811,"created_at":1812,"published_at":1813,"updated_at":1814,"id":1815,"uuid":1816,"content":1817,"slug":1831,"full_slug":1832,"sort_by_date":28,"position":1761,"tag_list":1833,"is_startpage":116,"parent_id":1804,"meta_data":28,"group_id":1834,"first_published_at":1806,"release_id":28,"lang":342,"path":28,"alternates":1835,"default_full_slug":1832,"translated_slugs":1836},"What does ongoing support look like for you?","2024-04-04T14:07:27.679Z","2024-12-09T09:56:29.521Z","2024-12-09T09:56:29.541Z",472998934,"f5dca57d-fc13-4b65-a83d-e72024af28f6",{"_uid":1818,"answer":1819,"service":1829,"question":1830,"component":1799},"859d7622-0f6a-4e29-af91-bdeeeeddf79a",{"type":23,"content":1820},[1821,1825],{"type":26,"content":1822},[1823],{"text":1824,"type":32},"Der Umfang der Social Media Betreuung hängt ganz von deinen Wünschen und Bedürfnissen ab. Ob regelmäßige Kontrollen zur Performance deiner Social Media Inhalte, bis zur vollständigen Produktion und Betreuung deiner Social Media Kanäle - wir bieten dir flexible Unterstützung im Bereich Social Media.",{"type":26,"content":1826},[1827],{"text":1828,"type":32},"Gerne beraten wir dich in einem unverbindlichen Beratungsgespräch über unsere Leistungen im Bereich Social Media, um dich optimal in deinem Social Media Auftritt zu unterstützen.",[380],"Wie sieht eine laufende Social Media Betreuung bei euch aus?","what-does-ongoing-support-look-like-for-you","_faqs\u002Fsocial-media\u002Fwhat-does-ongoing-support-look-like-for-you",[],"3751caa3-73e8-48ea-80e0-2193718f164c",[],[1837],{"path":1832,"name":28,"lang":346,"published":28},{"name":1839,"created_at":1840,"published_at":1841,"updated_at":1842,"id":1843,"uuid":1844,"content":1845,"slug":1855,"full_slug":1856,"sort_by_date":28,"position":611,"tag_list":1857,"is_startpage":116,"parent_id":1804,"meta_data":28,"group_id":1858,"first_published_at":1806,"release_id":28,"lang":342,"path":28,"alternates":1859,"default_full_slug":1856,"translated_slugs":1860},"How can I check and approve the content before publication?","2024-04-04T14:07:48.529Z","2024-12-09T09:56:31.805Z","2024-12-09T09:56:31.821Z",472999741,"c0f2caad-1372-4c0c-a863-1ec64a7d6b91",{"_uid":1846,"answer":1847,"service":1853,"question":1854,"component":1799},"7a1c82a3-0156-4cb5-8b0c-b5dd4fa52749",{"type":23,"content":1848},[1849],{"type":26,"content":1850},[1851],{"text":1852,"type":32},"Mit vollautomatischen Freigabeprozessen via Online Portal geben wir dir die Möglichkeit die Social Media Inhalte vor der Veröffentlichung freizugeben. Gerne arbeiten wir auch direkt in deiner bevorzugten Planungsumgebung.",[380],"Wie kann ich die Social Media Inhalte vor der Veröffentlichung kontrollieren und freigeben?","how-can-i-check-and-approve-the-content-before-publication","_faqs\u002Fsocial-media\u002Fhow-can-i-check-and-approve-the-content-before-publication",[],"3d2be9c0-93d0-4fe4-aa7d-eb48e5df1449",[],[1861],{"path":1856,"name":28,"lang":346,"published":28},{"name":1863,"created_at":1864,"published_at":1865,"updated_at":1866,"id":1867,"uuid":1868,"content":1869,"slug":1883,"full_slug":1884,"sort_by_date":28,"position":1885,"tag_list":1886,"is_startpage":116,"parent_id":1804,"meta_data":28,"group_id":1887,"first_published_at":1806,"release_id":28,"lang":342,"path":28,"alternates":1888,"default_full_slug":1884,"translated_slugs":1889},"What do you offer in the area of social media?","2024-04-04T14:08:04.545Z","2024-12-09T09:56:34.438Z","2024-12-09T09:56:34.483Z",473000688,"6331c03e-cd11-446c-b48f-dc9d4ae21956",{"_uid":1870,"answer":1871,"service":1881,"question":1882,"component":1799},"6a7d63ad-0a73-4b92-8f83-9683716860a3",{"type":23,"content":1872},[1873,1877],{"type":26,"content":1874},[1875],{"text":1876,"type":32},"Wir unterstützen dich im Bereich Social Media mit umfassenden Dienstleistungen. 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