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So lassen sich Inhalte für Print und Digital parallel vorbereiten, was Zeit spart und Fehlerquellen minimiert. Die Redaktion arbeitet dadurch in einem durchgängigen System, das Medienbrüche vermeidet. ",{"type":600},{"text":1004,"type":221},"Dieser Ansatz war ein wichtiger Schritt, da Print nach wie vor eine zentrale Rolle bei der BauernZeitung spielt. Die Lösung ermöglicht, dass Inhalte nur einmal erstellt werden müssen und dann für unterschiedliche Kanäle nutzbar sind. Auch die grafische Planung von Seiten und Ausgaben läuft nun strukturiert und transparent ab. Besonders in intensiven Produktionsphasen erleichtert dies die Zusammenarbeit zwischen Redaktion und Druckerei erheblich. Die Digitalisierung der Printprozesse war damit ein Schlüssel, um die Effizienz und Qualität in beiden Welten zu steigern. ",{"type":25,"attrs":1006},{"textAlign":159},{"type":25,"attrs":1008,"content":1009},{"textAlign":159},[1010],{"text":1011,"type":221,"marks":1012},"Schulung und Onboarding der Redaktion",[1013],{"type":893,"attrs":1014},{"class":895},{"type":25,"attrs":1016,"content":1017},{"textAlign":159},[1018,1020,1021],{"text":1019,"type":221},"Durch Workshops und die direkte Einbindung des Redaktionsteams in Testläufe konnten die neuen Systeme praxisnah erlernt und in den Redaktionsalltag integriert werden. Die frühe Einbindung der Nutzer:innen stellte sicher, dass die digitalen Workflows optimal auf die realen Anforderungen abgestimmt sind. So entstand ein System, das nicht nur technisch überzeugt, sondern auch von den Menschen dahinter getragen wird. ",{"type":600},{"text":1022,"type":221},"Besonders wertvoll war der iterative Ansatz während des Onboardings. Feedback der Redaktion floss laufend in die Weiterentwicklung ein, sodass Probleme frühzeitig erkannt und behoben werden konnten. Dadurch wurde Vertrauen geschaffen und die Hemmschwelle gegenüber neuen Prozessen sank deutlich. Heute zeigt sich, dass die Redaktion souverän mit den Tools arbeitet und von der Vereinfachung vieler Abläufe profitiert. Diese Akzeptanz war ein entscheidender Erfolgsfaktor für die nachhaltige Umsetzung des Projekts. ",{"_uid":1024,"text":1025,"colspan":823,"rowspan":830,"component":936,"addBackdrop":20},"a0a9102d-9184-4ecc-a601-6e92c0245ad7",{"type":22,"content":1026},[1027,1032],{"type":579,"attrs":1028,"content":1029},{"level":882},[1030],{"text":1031,"type":221},"Herausforderungen",{"type":25,"content":1033},[1034,1036,1037,1039,1040],{"text":1035,"type":221},"Die größte Herausforderung war das Verstehen der komplexen redaktionellen Abläufe. Eine Redaktion hat ihre eigenen Routinen, Abstimmungen und Prioritäten, die oft über Jahre gewachsen sind. Diese Strukturen mussten zunächst detailliert erfasst und dokumentiert werden, um sie in digitale Workflows übersetzen zu können. Dabei zeigte sich, dass viele Prozesse nicht nur technisch abgebildet, sondern zugleich neu gedacht werden mussten. ",{"type":600},{"text":1038,"type":221},"Ein Beispiel war die Werbeplanung, die zuvor in Excel Tabellen erfolgte. Diese Arbeitsweise ließ sich nicht einfach in eine Software übertragen. Erst durch eine enge Abstimmung mit den Verantwortlichen konnte ein Modell entwickelt werden, das transparent, kollaborativ und zukunftssicher ist. Ähnlich verhielt es sich bei der Ausgabenplanung, die heute zentral im Storyblok System organisiert wird. ",{"type":600},{"text":1041,"type":221},"Die Lösung dieser Herausforderung lag in der partnerschaftlichen Zusammenarbeit. Durch offene Kommunikation, iterative Entwicklungsschritte und kontinuierliches Feedback entstand ein System, das nicht nur die Technik modernisiert, sondern auch die redaktionelle Kultur nachhaltig verändert hat. ",{"_uid":1043,"title":1044,"subTitle":1045,"component":1046,"testimonials":1047},"1b425dbe-45ff-41b5-9fa3-cc620dab68db","Stimmen zum Projekt","Die Zusammenarbeit","testimonial-blok",[1048],"e4fe2771-cef1-4b6f-b6d8-8410f3060ae3",{"_uid":1050,"title":1051,"subTitle":1052,"component":19,"alignCenter":20,"description":1053,"callToAction":1056,"containerStyle":38,"applyPrimaryLinkToTitle":20},"fc8173f3-4bc3-4887-a3b9-52c3a5711211","Willst du dein Projekt digital revolutionieren?","starte jetzt",{"type":22,"content":1054},[1055],{"type":25},[1057],{"_uid":1058,"link":1059,"type":39,"label":955,"component":41},"40d2ef79-a0c3-4517-9411-cba8b7d38338",{"id":171,"url":31,"linktype":32,"fieldtype":33,"cached_url":177},{"_uid":1061,"title":1062,"subTitle":1063,"component":542,"callToAction":1064,"projectsToShow":550,"previewProjects":1065,"callToActionLabel":1066},"2e41ad17-86a7-4dbf-8f79-694cde9a5a88","Weitere Projekte","Entdecke mehr ",{"id":544,"url":31,"linktype":32,"fieldtype":33,"cached_url":545},[],"Weitere Fallstudien",{"_uid":1068,"title":1069,"subTitle":1070,"component":19,"alignCenter":38,"description":1071,"callToAction":1074,"containerStyle":20,"applyPrimaryLinkToTitle":20},"1dd464d4-b36f-43f8-a093-d0a7f737fa5f","Du hast auch ein Projekt?","Jetzt bist du dran",{"type":22,"content":1072},[1073],{"type":25},[1075],{"_uid":1076,"link":1077,"type":39,"label":955,"component":41},"50656348-174e-4dd6-a21c-08e017c990c4",{"id":171,"url":31,"linktype":32,"fieldtype":33,"cached_url":177},"BauernZeitung - Tradition trifft digitale Transformation",[1080],{"_uid":1081,"title":1082,"noIndex":20,"ogImage":1083,"ogTitle":1082,"noFollow":20,"component":646,"description":1087,"twitterImage":1088,"twitterTitle":31,"ogDescription":1087,"twitterDescription":31},"6cf134fe-5980-4f19-8f11-05b0275ba472","BauernZeitung - Tradition trifft digitale Transformation | Werbeberg",{"id":1084,"alt":31,"name":31,"focus":31,"title":31,"source":31,"filename":1085,"copyright":31,"fieldtype":65,"meta_data":1086,"is_external_url":20},92214878373975,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F800x420\u002F27a988d2a7\u002Fcs-bz_og_images.png",{},"Die digitale Weiterentwicklung der BauernZeitung gemeinsam mit Werbeberg. ",{"id":159,"alt":159,"name":31,"focus":159,"title":159,"source":159,"filename":31,"copyright":159,"fieldtype":65,"meta_data":1089},{},{"id":1091,"alt":31,"name":31,"focus":31,"title":31,"source":31,"filename":1092,"copyright":31,"fieldtype":65,"meta_data":1093,"is_external_url":20},93902217345079,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1080x1920\u002Fba5fd74a90\u002Fbz_hochformat.jpg",{},{"id":1095,"alt":31,"name":31,"focus":31,"title":31,"source":31,"filename":1096,"copyright":31,"fieldtype":65,"meta_data":1097,"is_external_url":20},93882652402089,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F79d7873258\u002Fbauernzeitunghochformat-1080p.mp4",{},"project",{"id":1100,"alt":31,"name":31,"focus":31,"title":31,"source":31,"filename":1101,"copyright":31,"fieldtype":65,"meta_data":1102,"is_external_url":20},93902261176378,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F1920x1080\u002F786039ed8c\u002Fbz_querformat.jpg",{},{"id":1104,"alt":31,"name":31,"focus":31,"title":31,"source":31,"filename":1105,"copyright":31,"fieldtype":65,"meta_data":1106,"is_external_url":20},93883804332504,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002Fx\u002F7580779431\u002Fbauernzeitungquerformat-1080p-2.mp4",{},"bauernzeitung","projects\u002Fbauernzeitung",-160,[],472998459,"25d2f5e0-99df-4fd6-8a88-f93112d4f344","2025-12-16T17:00:01.224Z",[],[1116],{"path":1108,"name":159,"lang":169,"published":159},{"name":1118,"created_at":1119,"published_at":1120,"updated_at":1121,"id":1122,"uuid":1123,"content":1124,"slug":1396,"full_slug":1397,"sort_by_date":159,"position":1398,"tag_list":1399,"is_startpage":20,"parent_id":1111,"meta_data":159,"group_id":1400,"first_published_at":1401,"release_id":159,"lang":165,"path":159,"alternates":1402,"default_full_slug":1397,"translated_slugs":1403},"GEMMA GEM2GO","2025-07-28T11:44:49.432Z","2025-09-16T15:47:58.371Z","2025-09-16T15:47:58.391Z",73783252743359,"d059cbf6-2dae-496c-b49c-951b407a13cc",{"_uid":1125,"body":1126,"name":1365,"pageSeo":1366,"cardImgae":1377,"cardVideo":1382,"component":1098,"coverImage":1386,"coverVideo":1391},"fa889aa7-e47c-4dae-8a7a-23ab851955b9",[1127,1157,1187,1245,1257,1335,1347,1352],{"_uid":1128,"infos":1129,"title":818,"subTitle":819,"component":255},"fa86c54d-8a4a-4f90-9136-63b0d885c556",[1130,1139,1148],{"_uid":1131,"title":1132,"component":214,"description":1133},"14bcd188-a883-441b-a156-768bd33c3c9d","Harmonisierung bestehender Materialien",{"type":22,"content":1134},[1135],{"type":25,"content":1136},[1137],{"text":1138,"type":221},"Bündeln des einheitlichen Markenbildes in Anbetracht der laufenden Veränderungen und Werte",{"_uid":1140,"title":1141,"component":214,"description":1142},"ebd4a034-6f7f-4788-bf09-9e19db98f7b7","Mitreissende Kampagne als Jahresplan",{"type":22,"content":1143},[1144],{"type":25,"content":1145},[1146],{"text":1147,"type":221},"Planung der GEMMA Kampagne über die unterschiedlichen Kanäle hinweg",{"_uid":1149,"title":1150,"component":214,"description":1151},"37598f66-e7a4-481b-9a4b-12673aba1710","Umfassende Begleitung der Paid Maßnahmen",{"type":22,"content":1152},[1153],{"type":25,"content":1154},[1155],{"text":1156,"type":221},"GEMMA-Kommunikation – Paid und organisch, Online und offline",{"_uid":1158,"anchor":31,"columns":823,"modules":1159,"component":872},"6e1fc26a-248d-455a-bb49-ee71573297bc",[1160,1174],{"_uid":1161,"icon":1162,"small":20,"title":829,"static":20,"colspan":830,"rowspan":830,"subTitle":129,"component":831,"description":1164},"a96896ad-5ede-4b1d-949c-12253831b4e9",{"id":159,"alt":159,"name":31,"focus":159,"title":159,"source":159,"filename":31,"copyright":159,"fieldtype":65,"meta_data":1163},{},{"type":22,"content":1165},[1166,1170],{"type":25,"content":1167},[1168],{"text":1169,"type":221},"RIS ist das Unternehmen, das GEM2GO entwickelt hat, die österreichische Gemeinden vereint. Web, App und Gemeindetafel - mit den verschiedenen Plattformen von GEM2GO sind alle wichtigen Infos und Nachrichten auf einen Blick ersichtlich. ",{"type":25,"content":1171},[1172],{"text":1173,"type":221},"Bereits mehr als 1.200 Gemeinden und Städte in Österreich nutzen die Services von GEM2GO und kommunizieren so schnell und einfach mit Ihren Bürger:innen.",{"_uid":1175,"small":20,"title":852,"colspan":830,"rowspan":830,"subTitle":1176,"component":831,"description":1177},"5690ce6b-6188-46f1-a9e3-7dc1909cd99e","Kurz und prägnant",{"type":22,"content":1178},[1179,1183],{"type":25,"content":1180},[1181],{"text":1182,"type":221},"Wir freuen uns, dass wir auch dieses Mal das Unternehmen RIS mit ihrem Produkt GEM2GO bei der GEMMA Kampagne und der umliegenden Betreuung unterstützen durften. Im Zuge der Vorbereitung- und Planungsphase haben wir uns gemeinsam mit unserem Kunden zuerst einmal um bestehende Materialien und Umsetzungswünsche gekümmert, die die Marke allgemein betreffen. Dabei wurden Fragen, Unstimmigkeiten und Neuheiten in einem einheitlichen Markenbild zusammengefasst. ",{"type":25,"content":1184},[1185],{"text":1186,"type":221},"Im Anschluss wurde die GEMMA Kampagne detailliert geplant, Sujets und Videocontent erstellt und alle Kanäle korrekt nach ihrem geplanten Content eingerichtet. Über das Jahr hinweg werden die jeweiligen Kernthemen ausgespielt und durch unterstützende Maßnahmen in unterschiedlichen Bereichen (organisch, PR, Newsletter, etc.) optimal unterstützt. In laufenden Abstimmungsterminen mit dem Kunden ziehen wir laufend unser Resümee, um sicherzustellen, dass jegliche weitere Themen optimal laufen und bei Bedarf rechtzeitig Anpassungen vorgenommen werden können.",{"_uid":1188,"anchor":31,"columns":830,"modules":1189,"component":872},"34798723-1b8e-400b-a31a-2470be62f409",[1190,1238],{"_uid":1191,"text":1192,"colspan":830,"rowspan":830,"component":936},"c713cb45-038f-411c-8cc4-81bda82ed73e",{"type":22,"content":1193},[1194,1199,1208,1212,1213,1221,1225,1226,1234],{"type":579,"attrs":1195,"content":1196},{"level":882},[1197],{"text":1198,"type":221},"Schritt für Schritt durchs Projekt",{"type":25,"content":1200},[1201],{"text":1202,"type":221,"marks":1203},"01\u002F Anpassen und Bündeln des Markenbildes",[1204,1206],{"type":1205},"bold",{"type":893,"attrs":1207},{"class":895},{"type":25,"content":1209},[1210],{"text":1211,"type":221},"Vor der Planung und Schaltung der eigentlichen Kampagne ging es zu Jahresbeginn erstmal darum ein Fazit aus den letzten, gemeinsamen Projekten zu ziehen, sowie die laufenden Markenveränderungen in Design, Sprache usw. wieder zu sammeln und zu einer festen Markenwelt zusammenzufassen. Laufende Veränderungen im Markenbild sind aufgrund des ständigen Wandels des Produkts, der Dienstleistung oder des Unternehmens selbst vollkommen normal und machen stets Raum für neue Einfälle und kreativen Input. Wichtig ist dabei nur – wie in diesem Fall passiert – das auch laufend darüber gesprochen wird, was sich verändert hat, was ist veraltet oder gefällt gar nicht mehr und wie soll das Unternehmen und die Marke fortan präsentiert werden. In einem unserer ersten Jahresgespräche haben wir in diesem Sinne alle wesentlichen Elemente wieder zu einem einheitlichen Bild zusammengefasst, Teile überarbeitet oder auch Neues hinzugefügt.",{"type":25},{"type":25,"content":1214},[1215],{"text":1216,"type":221,"marks":1217},"02\u002F Vorausschauender Auftritt mit Zukunftscharakter",[1218,1219],{"type":1205},{"type":893,"attrs":1220},{"class":895},{"type":25,"content":1222},[1223],{"text":1224,"type":221},"Zudem kam auch hinzu, dass das Unternehmen ihr Produkt zukünftig nach Deutschland erweitern möchte und sich jener Auftritt auch optisch von der österreichischen Marke abheben soll. Mit diesem Gedanken wurde bei der Harmonisierung der Markenwelt auch gleich das Erscheinungsbild für Deutschland mitgenommen, um ein stimmiges Gesamtes zu schaffen.",{"type":25},{"type":25,"content":1227},[1228],{"text":1229,"type":221,"marks":1230},"03\u002F Kommunikation über alle Wege",[1231,1232],{"type":1205},{"type":893,"attrs":1233},{"class":895},{"type":25,"content":1235},[1236],{"text":1237,"type":221},"Neben den klassischen Elementen wie Schriften, Farben und Designelementen beschäftigten wir uns auch mit der Sprache und Tonalität der Marke. Verschiedene Zielgruppen, Regionen und Plattformen sind nur ein paar der Bestandteile, die dabei miteinbezogen wurden. Letztendlich entstand aus den unterschiedlichen Themen eine Harmonisierung der verschiedenen Materialien und der Planung der Kampagne stand nichts mehr im Weg!",{"_uid":1239,"image":1240,"colspan":830,"rowspan":830,"component":943,"addBackdrop":20},"7cc33fd0-aaf1-4bb1-91dd-76ec4505beb2",{"id":1241,"alt":1242,"name":31,"focus":31,"title":31,"source":31,"filename":1243,"copyright":31,"fieldtype":65,"meta_data":1244,"is_external_url":20},73787260833257,"Flyer mit markenspezifischem Branding auf dunklem Hintergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2500x1406\u002Ff0aff08c49\u002Fris_markenanpassung.png",{"alt":1242,"title":31,"source":31,"copyright":31},{"_uid":1246,"title":1247,"subTitle":1248,"component":19,"alignCenter":20,"description":1249,"callToAction":1252,"containerStyle":38},"8d102ff6-455d-4590-acb5-93b2067098cd","Du willst frischen Wind in dein Branding bringen?","Mit Werbeberg zu überzeugenden Design",{"type":22,"content":1250},[1251],{"type":25},[1253],{"_uid":1254,"link":1255,"type":39,"label":1256,"component":41},"463a0cbd-e47d-4c47-a0b4-43b82d61eb46",{"id":264,"url":31,"target":529,"linktype":32,"fieldtype":33,"cached_url":270},"Unsere Branding Services",{"_uid":1258,"anchor":31,"columns":830,"modules":1259,"component":872},"a5a347a7-327f-4d2b-9df4-fe417f08a053",[1260,1289,1296,1312,1319],{"_uid":1261,"text":1262,"colspan":830,"rowspan":830,"component":936},"ba6e8b66-e2ee-431f-8659-c8fa081d970b",{"type":22,"content":1263},[1264,1272,1276,1277,1285],{"type":25,"content":1265},[1266],{"text":1267,"type":221,"marks":1268},"04\u002F GEMMA Kampagne",[1269,1270],{"type":1205},{"type":893,"attrs":1271},{"class":895},{"type":25,"content":1273},[1274],{"text":1275,"type":221},"Nachdem die Markenanpassungen abgeschlossen waren, machten wir uns gemeinsam mit unserem Kunden an die Erstplanung für die österreichweite Kampagne. Das Thema GEMMA entstand aus dem regionalen Bezug und dem mitreißenden Charakter des Wortlauts – „GEMMA voran!“, „GEMMA gemeinsam!“, „GEMMA los und packen wir’s an!“. Die Kampagne läuft über eine Vielzahl unterschiedlicher Kanäle und soll informieren, motivieren und inspirieren. Mit dem Hauptslogan „GEMMA digital!“ wird in den Fokus gestellt, warum digitale Präsenz in der Gemeindewelt so wichtig ist.",{"type":25},{"type":25,"content":1278},[1279],{"text":1280,"type":221,"marks":1281},"05\u002F Plattformspezifischer Content",[1282,1283],{"type":1205},{"type":893,"attrs":1284},{"class":895},{"type":25,"content":1286},[1287],{"text":1288,"type":221},"Für die Kampagne haben wir uns zu Beginn einen Jahresplan überlegt, welche Themenbereiche gibt es und wann sind jene am relevantesten. Im Anschluss entstanden einzelne Videoskripte zu den ausgewählten Themen, die wir dann im Zuge eines Drehtags umsetzten. Für die unterschiedlichen Kanäle produzierten wird aus dem Material plattformspezifische Videos. Für Plattformen, die keine Videos ausspielen, erstellten wir darüber hinaus noch ansprechende Bildsujets.",{"_uid":1290,"image":1291,"colspan":830,"rowspan":830,"component":943,"addBackdrop":20},"b4774596-0139-4d65-97ff-607737a1f34e",{"id":1292,"alt":1293,"name":31,"focus":31,"title":31,"source":31,"filename":1294,"copyright":31,"fieldtype":65,"meta_data":1295,"is_external_url":20},73787260792296,"Mockup von Ausschnitten eines Paid Media Videos der Kampagne.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F155957\u002F2500x1405\u002F8a2454e90d\u002Fris_some_videos.png",{"alt":1293,"title":31,"source":31,"copyright":31},{"_uid":1297,"text":1298,"colspan":830,"rowspan":830,"component":936,"addBackdrop":20},"c1c430c0-a344-4194-9efc-3da677eb7013",{"type":22,"content":1299},[1300,1308],{"type":25,"content":1301},[1302],{"text":1303,"type":221,"marks":1304},"06\u002F Organische Unterstützung",[1305,1306],{"type":1205},{"type":893,"attrs":1307},{"class":895},{"type":25,"content":1309},[1310],{"text":1311,"type":221},"Auch über organischen Content auf diversen Kanälen wird die GEMMA Kampagne bestens unterstützt. 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